The Ultimate List of SEO Statistics
This is a complete list of up-to-date SEO statistics.
On this page you’ll find hand-picked stats about:
- Voice search
- Google ranking factors
- Video SEO
- Mobile optimization
- Local SEO
- Lots more
So without further ado, let’s see the stats!
01. Google Ranking Factor Statistics
Let’s kick things off with a bunch of stats about Google’s algorithm. I pulled these from industry studies around the web that I consider credible. Obviously, no one knows all of Google’s 200 ranking factors. But these industry studies and SEO experiments help give us a glimpse into how things work.
- Google uses over 200 factors in their algorithm for ranking websites (Backlinko)
- The Head of Google Brain in Canada confirmed that Google uses dwell time, the amount of time someone spends on your page after clicking on a Google result, to inform its ranking algorithm (Search Engine Roundtable)
- Nearly 50% of pages found on the first page of Google use HTTPS encryption (Searchmetrics)
- Organic search results that rank on page 1 of Google contain an average of 1,890 words (Backlinko)
- Pages on sites that load quickly rank significantly higher than pages on sites that load slowly (Backlinko)
- Low bounce rates correlate with higher rankings on Google (Backlinko)
- An Ahrefs study found that only 5.7% of pages will rank in the top 10 search results within 1 year of publication (Ahrefs)
- Nearly 60% of the pages ranking in the top 10 Google results are 3 or more years old (Ahrefs)
- Andrey Lipattsev, Search Quality Senior Strategist at Google, said links, content, and RankBrain as the top 3 factors for Google’s search results (Search Engine Watch)
- Exact match anchor text is still an important factor influencing search engine rankings (Backlinko)
02. Voice Search SEO Statistics
Voice searches are starting to replace traditional, text-based searches. This should come as no surprise: voice searches are faster and easier than typing on a keyboard or smartphone screen. And if you want to apart your content marketing for voice search, these stats will get you started.
- After analyzing 10,000 Google Home search results, Brian Dean found that 40.7% of all answers from voice search are pulled from a Featured Snippet (Backlinko)
- HTTPS websites account for 70.4% of voice search result pages (Backlinko)
- Voice search results contain an average of only 29 words (Backlinko)
- Pages using Schema only account for 36.4% of voice search results, versus the global average of 31.3% (Backlinko)
- Websites with strong link authority tend to rank well in voice search (Backlinko)
- The average Google voice search result receives 1,199 Facebook shares and 44 Tweets (Backlinko)
- The average reading level of a voice search result is 9th grade (Backlinko)
- Voice search results typically load in 4.6 seconds, which is 52% faster than the load time of the average page (Backlinko)
- The average page Google voice search result contains 2,312 words (Backlinko)
- Roughly 75% of voice search results are from one of the top 3 desktop ranking pages for a given query (Backlinko)
- Mobile voice searches are 3x more likely be for something local than text searches (Search Engine Watch)
- By 2020, 50% of all search queries will be voice searches (ComScore)
03. Video SEO Statistics
There’s no doubt that online video is growing fast. Question is: how do you optimize your videos so they get in front of the right people? And how do you get your videos to rank at the top of the world’s 2nd largest search engine (YouTube)? Well, check out these super interesting video SEO stats!
- An analysis of 1.3 million YouTube Videos found that number of comments, view count, number of shares, and number of likes had a strong correlated with higher YouTube rankings (Backlinko)
- First page videos on YouTube are an average length of 14 minutes and 50 seconds (Backlinko)
- 68.2% of first page YouTube results are HD videos (Backlinko)
- Videos that bring in new subscribers tend to rank higher on YouTube (Backlinko)
- Blog posts containing a video have a 53x higher chance of ranking on the first page of Google (Convince & Convert)
- Posts with videos earn more backlinks and see a 157% boost in search traffic (Search Engine People)
- Contrary to popular belief, there is no correlation between YouTube rankings and video descriptions that have been keyword optimized (Backlinko)
04. Local SEO Statistics
It’s no secret that Google uses a different set of ranking factors for the local pack (aka the “Map Pack”). These stats shed some light on how important a SEO strategy can be for any business that serves a specific area.
- 46% of all searches on Google are for a local business or local service (SEO Expert Brad)
- 25% of small business websites don’t have an H1 tag (Fresh Chalk)
- A Yelp page is present in the top 5 results for 92% of search queries that contain a city and business category (Fresh Chalk)
- After searching on a smartphone for something nearby, 76% of people end up visiting the business within 1 day (Google)
- 28% of local searches result in a purchase (Google)
05. Mobile SEO Statistics
Google’s algorithm recently switched over from “desktop-first” to “mobile-first”. This shouldn’t be a huge surprise: the majority of Google searches now happen on mobile devices. And that’s a trend that’s not about to change anytime soon.
- 30% of all mobile searches are location related (Google)
- Mobile accounts for 58% of all Google searches (hitwise)
- Organic CTR on mobile is roughly 50% less than that of desktop (SparkToro)
- 51% of smartphone users have found a new company or product when searching on mobile (Google)
- The first organic listing on mobile receives 27.7% of clicks, versus 19.3% of clicks on desktop (SEOClarity)
- 87% of smartphone owners use a search engine daily (Go-Globe)
- Voice searches now account for 20% of the queries on mobile (Search Engine Land)
- A study published on Backlinko found that the number of domains linking to a page was the factor that had the highest correlation to rankings in Google (Backlinko)
- More than 55% of pages have zero backlinks pointing to them (Ahrefs)
- On average, long content receives 77.2% more backlinks than short articles (Backlinko)
- The #1 ranking page in the search results gets an additional 5%-14.5% more dofollow backlinks from new websites each month (Ahrefs)
- An Ahrefs study found that 43.7% of top ranking pages in Google contain reciprocal links (Ahrefs)
- Companies who engage in blogging receive 97% more backlinks to their site (HubSpot)
07. Keywords Statistics
Let’s quickly check out some stats related to how people search for things in search engines.
08. Search Engine Trends
SEO is changing all the time. And it feels like it’s changing faster than ever before. That’s why I decided to include a collection of statistics that focus on emerging trends in the search engine optimization world, like Featured Snippets, Google algorithm updates, current ROI, organic CTR, and more.
- 12.3% of search queries contain a featured snippet (Ahrefs)
- 18% of searchers enter a new query before clicking on any results for their original search (Moz)
- 75% of searchers never go past the first page of search results (HubSpot)
- 21% of searchers click on more than 1 search result (Moz)
- Google reported making over 3,000 "improvements" to search in 2018 (Moz)
- Over 3.5 billion searches are performed daily on Google (Ardor SEO)
- 94% of clicks in the SERPs go to organic results (Search Engine Watch)
- A breakdown of global search engine traffic on desktop: Google (75.5%), Bing (9.8%), Baidu (9.5%), Yahoo (2.8%) (NetMarketShare)
- BrightEdge found that organic traffic accounts for over 40% of revenue across Retail, Media & Entertainment, Business Services, Technology/Internet, and Hospitality (BrightEdge)
- Pages ranking 1 through 3 on search engine results pages (SERPs) generate a clickthrough rate of 36% (Searchmetrics)
- 99.58% of featured snippets already rank in positions 1 through 10 on Google (Ahrefs)
- There are over 75,000 searches happening on Google every second (Internet Live Stats)
- WordStream found that brand affinity helps boost CTR’s by 2-3x (WordStream)
- SEMrush found that users visit 3-3.5 pages every time a user lands on a website from search (SEMrush)
- The average bounce rate for domains ranking in the top 3 spots is 49% (SEMrush)
- A study by Searchmetrics found that the average time on site for a top 10 search result is 3 minutes and 10 seconds (Searchmetrics)
- Organic drives 300% more traffic to websites than social media (IronPaper)
- A study conducted by Ahrefs found that nearly 91% of pages receive no traffic from Google (Ahrefs)
- The major search engines (Google, YouTube, Bing, Yahoo) account for 70.6% of all website traffic (SparkToro)
That’s it for my list of SEO statistics.
As someone that does SEO for a living, I really enjoyed putting this list of stats together.
Now I’d like to hear your thoughts:
Which SEO stat from this list surprised you the most?
Or maybe there’s a stat out there that I overlooked (it happens 🙂 )
So go ahead and leave a comment below.