Semrush User and Revenue Statistics
Written by Brian Dean
Semrush is a leading competitive research and online visibility platform.
Initially featuring just 2 tools, the suite now includes over 55 solutions — covering areas from SEO to paid advertising.
Founded in 2008, the company acquired its first 1,000 customers by 2010.
Today it has 117,000 paying customers, contributing over $400 million in annual recurring revenue.
Continue reading to find the most up-to-date Semrush stats for 2024.
Key Semrush Stats
- Semrush has a total of 1,149,000 active users.
- 117,000 Semrush customers are on paid plans.
- In Q1-Q3 2024, Semrush generated $274.2 million in revenue.
- The Semrush platform includes 55 tools.
- 1,600 employees work at Semrush.
How Many Active Users Does Semrush Have?
Across both free and paid plans, Semrush has 1,149,000 active users. The platform added 251,000 customers over the past year.
Here’s a table showing the total number of Semrush users since 2019:
| Year | Semrush Active Users |
|---|---|
| 2019 | 388,000 |
| 2020 | 471,000 |
| 2021 | 619,000 |
| 2022 | 898,000 |
| 2023 | 1,149,000 |
As of 2023, 90.6% (1,041,000) of Semrush’s active users are not on paid plans. The share of users on free plans increased marginally last year, down from 89.42% (334,000) in 2022.
The non-paying Semrush user base grew by 29.64% last year:
| Year | Semrush Active Free Customers |
|---|---|
| 2019 | 334,000 |
| 2020 | 404,000 |
| 2021 | 537,000 |
| 2022 | 803,000 |
| 2023 | 1,041,000 |
As of Q3 2024, Semrush has 117,000 paying customers. The platform added 9,000 new customers on paid plans since December 2023, an increase of 8.33%.
Here’s a table showing the growth of the Semrush paying customer base since 2019:
| Year | Semrush Paying Customers |
|---|---|
| 2019 | 54,000 |
| 2020 | 67,000 |
| 2021 | 82,000 |
| 2022 | 95,000 |
| 2023 | 108,000 |
| 2024 | 117,000 |
Source: Semrush
All-Time Registered Semrush Accounts
In total, more than 10 million users have tried Semrush. Since 2021, the platform has added 3 million new registrations.
Here’s a table showing the total number of Semrush accounts since 2019:
| Year | Semrush All-Time Registrations |
|---|---|
| 2019 | 3 million |
| 2020 | 5 million |
| 2021 | 7 million |
| 2022 | 10 million |
| 2023 | 10 million |
| 2024 | 10 million |
Source: Semrush
Semrush Annual Revenue
Semrush generated $307.68 million in 2023. That’s an annual increase of 20.98% compared to 2022.
In Q1 – Q3 2024, Semrush revenue reached $274.2 million, up 22.2% year-over-year.
Here’s an overview of Semrush’s annual revenue since 2019:
| Year | Semrush Revenue |
|---|---|
| 2019 | $92.1 million |
| 2020 | $124.88 million |
| 2021 | $188 million |
| 2022 | $254.32 million |
| 2023 | $307.68 million |
| Q1-Q3 2024 | $274.2 million |
Source: Semrush
Semrush Revenue by Region
US-based clients bring in $146.4 million of Semrush’s annual revenue. In 2023, this accounted for nearly half (45.59%) of the company’s total revenue.
Semrush revenue from US customers has increased by 22.22% over the past year.
In the first 9 months of 2024, US-based clients brought in $127.87 million in revenue, accounting for 46.64% of total revenue.
Here’s an overview of Semrush revenue from US clients since 2019:
| Year | Semrush Revenue (Share of Total Revenue) |
|---|---|
| 2019 | $42.16 million (45.78%) |
| 2020 | $57.23 million (45.83%) |
| 2021 | $85.64 million (45.55%) |
| 2022 | $119.78 million (47.1%) |
| 2023 | $146.4 million (47.58%) |
| Q1-Q3 2024 | $127.87 million (46.64%) |
Semrush brought in $30.04 million in revenue from customers based in the United Kingdom in 2023.
UK revenue has increased 17.02% year over year.
In 2024 (as of September), revenue from UK-based clients reached $25.91 million.
| Year | Semrush Revenue (Share of Total Revenue) |
|---|---|
| 2019 | $10.19 million (11.06%) |
| 2020 | $13.16 million (10.54%) |
| 2021 | $19.63 million (10.44%) |
| 2022 | $25.67 million (10.09%) |
| 2023 | $30.04 million (9.76%) |
| Q1-Q3 2024 | $25.9 million (9.45%) |
Markets outside of the US and UK account for 42.65% ($131.22 million) of Semrush revenue in 2023.
In Q1-Q3 2024, international customers (outside of the US and UK) brought in $120.41 million in revenue.
Here’s an overview:
| Year | Semrush Revenue (Share of Total Revenue) |
|---|---|
| 2019 | $39.76 million (43.17%) |
| 2020 | $54.49 million (43.63%) |
| 2021 | $82.73 million (44%) |
| 2022 | $108.87 million (42.81%) |
| 2023 | $131.22 million (42.65%) |
| Q1-Q3 2024 | $120.41 million (43.92%) |
Source: Semrush
Semrush Annual Recurring Revenue
Semrush calculates annual recurring revenue (ARR) by taking the daily value of all paying contracts on the last day of a given reporting period and multiplying it by 365.
As of Q3 2024, Semrush’s ARR was $400.7 million, representing an 18.85% increase since December 2023.
Here’s a table showing Semrush ARR since 2019:
| Year | Semrush Annual Recurring Revenue |
|---|---|
| 2019 | $102.6 million |
| 2020 | $144.2 million |
| 2021 | $215.7 million |
| 2022 | $275.1 million |
| 2023 | $337.1 million |
| Q3 2024 | $400.7 million |
Source: Semrush
Semrush ARR per Paying Customer
As of Q3 2024, Semrush’s average annual recurring revenue per paying customer is $3,414. That’s an increase of 9.25% over 2023.
Here’s a table with Semrush ARR per paying customer since 2019:
| Year | Semrush ARR per Customer |
|---|---|
| 2019 | $1,892 |
| 2020 | $2,123 |
| 2021 | $2,584 |
| 2022 | $2,868 |
| 2023 | $3,125 |
| Q3 2024 | $3,414 |
Source: Semrush
Semrush Tools
According to its website, Semrush offers a total of 55 tools.
We’ve charted the number of Semrush tools since 2008:
| Year | Semrush Tools |
|---|---|
| 2008 | 2 |
| 2012 | 4 |
| 2013 | 5 |
| 2014 | 8 |
| 2015 | 11 |
| 2016 | 21 |
| 2017 | 27 |
| 2018 | 39 |
| 2019 | 43 |
| 2020 | 50 |
| 2024 | 55 |
Source: Semrush
Semrush Keyword Database
The Keyword Magic Tool, designed to help with keyword research, is one of the core components of the Semrush platform. The software provides information on search volume, search query trends, keyword ranking difficulty, cost per click, and more. It’s a highlighted feature in this Semrush review.
Semrush has over 26.3 billion keywords in its Keyword Magic database. That’s a 17.92% increase since November 2022.
Here’s a comprehensive overview of the number of keywords in the Semrush database since February 2017:
| Date | Semrush Keywords |
|---|---|
| February 2017 | 819 million |
| November 2017 | 3.8 billion |
| January 2018 | 4.4 billion |
| September 2018 | 8.3 billion |
| February 2019 | 10.5 billion |
| November 2019 | 17 billion |
| February 2020 | 18.8 billion |
| November 2020 | 20 billion |
| February 2021 | 20 billion |
| November 2021 | 20 billion |
| February 2022 | 20 billion |
| November 2022 | 22.3 billion |
| February 2023 | 24.3 billion |
| November 2023 | 25.3 billion |
| January 2024 | 25.5 billion |
| February 2024 | 25.5 billion |
| March 2024 | 25.6 billion |
| December 2024 | 26.3 billion |
Source: Semrush
Semrush Backlinks Database
The Semrush platform includes a feature for collecting data on a domain’s backlinks.
In total, the Semrush database includes 43 trillion backlinks and 390 million referring domains. The company’s software crawls 10 billion URLs on a daily basis.
Source: Semrush
How Many People Work at Semrush?
As of September 2024, the Semrush team consists of 1,600 employees and contractors.
In 2023, Semrush had 1,390 full-time employees. Nearly half of the employees (688) are based in Spain and the United States, accounting for 49.5% of the headcount.
Here’s an overview of where Semrush employees work:
| Country | Semrush Employees |
|---|---|
| Spain | 379 |
| United States | 309 |
| Netherlands | 143 |
| Czech Republic | 131 |
| Cyprus | 126 |
| Other (incl. remote employees) | 302 |
489 Semrush employees work in product and development, accounting for 35.18% of the total staff. Another 491 employees (35.32%) work in sales and marketing.
Sources: Semrush
Conclusion
That’s it for my list of Semrush stats for 2024.
Hopefully, you now have a better understanding of the platform, and how it has grown to be used by over 1 million marketers worldwide.