Semrush User and Revenue Statistics
Written by Brian Dean
Semrush is a leading competitive research and online visibility platform.
Initially featuring just 2 tools, the suite now includes 50 solutions — covering areas from SEO to paid advertising.
Founded in 2008, the company acquired its first 1,000 customers by 2010.
Today it has 108,000 paying customers, contributing $307.68 million in annual revenue.
Continue reading to find the most up-to-date Semrush stats for 2024.
Here’s a breakdown of what’s featured in this roundup:
- Key Semrush Stats
- How Many Active Users Does Semrush Have?
- All-Time Registered Semrush Accounts
- Semrush Annual Revenue
- Semrush Revenue by Region
- Semrush Annual Recurring Revenue
- Semrush ARR per Paying Customer
- Semrush Tools
- Semrush Keyword Database
- Semrush Backlinks Database
- How Many People Work at Semrush?
Key Semrush Stats
- Semrush has a total of 1,149,000 active users.
- 108,000 Semrush customers are on paid plans.
- Semrush generated $307.68 million in annual revenue in 2020.
- The Semrush platform includes 50 tools.
- 1,390 employees work at Semrush.
How Many Active Users Does Semrush Have?
Across both free and paid plans, Semrush has 1,149,000 active users. The platform added 251,000 customers over the past year.
Here’s a table showing the total number of Semrush users since 2019:
| Year | Semrush Active Users |
|---|---|
| 2019 | 388,000 |
| 2020 | 471,000 |
| 2021 | 619,000 |
| 2022 | 898,000 |
| 2023 | 1,149,000 |
90.6% (1,041,000) of Semrush’s active users are not on paid plans. The share of users on free plans increased marginally last year, down from 89.42% (334,000) in 2022.
The non-paying Semrush user base grew by 29.64% last year:
| Year | Semrush Active Free Customers |
|---|---|
| 2019 | 334,000 |
| 2020 | 404,000 |
| 2021 | 537,000 |
| 2022 | 803,000 |
| 2023 | 1,041,000 |
Semrush has 108,000 paying customers. The platform added 13,000 new customers on paid plans over the past year, an increase of 13.68%.
Here’s a table showing the growth of the Semrush paying customer base since 2019:
| Year | Semrush Paying Customers |
|---|---|
| 2019 | 54,000 |
| 2020 | 67,000 |
| 2021 | 82,000 |
| 2022 | 95,000 |
| 2023 | 108,000 |
Source: Semrush
All-Time Registered Semrush Accounts
In total, more than 10 million users have tried Semrush. Since 2023, the platform has added 3 million new registrations.
Here’s a table showing the total number of Semrush accounts since 2019:
| Year | Semrush All-Time Registrations |
|---|---|
| 2019 | 3 million |
| 2020 | 5 million |
| 2021 | 7 million |
| 2022 | 10 million |
| 2023 | 10 million |
| 2024 | 10 million |
Source: Semrush
Semrush Annual Revenue
Semrush generated $307.68 million in 2023. That’s an annual increase of 20.98% compared to 2022.
Here’s an overview of Semrush’s annual revenue since 2019:
| Year | Semrush Revenue |
|---|---|
| 2019 | $92.1 million |
| 2020 | $124.88 million |
| 2021 | $188 million |
| 2022 | $254.32 million |
| 2023 | $307.68 million |
Source: Semrush
Semrush Revenue by Region
US-based clients bring in $146.4 million of Semrush’s annual revenue. In 2023, this accounted for nearly half (45.59%) of the company’s total revenue.
Semrush revenue from US customers has increased by 22.22% over the past year.
Here’s an overview of Semrush revenue from US clients since 2019:
| Year | Semrush Revenue (Share of Total Revenue) |
|---|---|
| 2019 | $42.16 million (45.78%) |
| 2020 | $57.23 million (45.83%) |
| 2021 | $85.64 million (45.55%) |
| 2022 | $119.78 million (47.1%) |
| 2023 | $146.4 million (47.58%) |
Semrush brought in $30.04 million in revenue from customers based in the United Kingdom in 2023.
UK revenue has increased 17.02% year over year:
| Year | Semrush Revenue (Share of Total Revenue) |
|---|---|
| 2019 | $10.19 million (11.06%) |
| 2020 | $13.16 million (10.54%) |
| 2021 | $19.63 million (10.44%) |
| 2022 | $25.67 million (10.09%) |
| 2023 | $30.04 million (9.76%) |
Markets outside of the US and UK account for 42.65% ($131.22 million) of Semrush revenue.
Here’s an overview:
| Year | Semrush Revenue (Share of Total Revenue) |
|---|---|
| 2019 | $39.76 million (43.17%) |
| 2020 | $54.49 million (43.63%) |
| 2021 | $82.73 million (44%) |
| 2022 | $108.87 million (42.81%) |
| 2023 | $131.22 million (42.65%) |
Source: Semrush
Semrush Annual Recurring Revenue
Semrush calculates annual recurring revenue (ARR) by taking the daily value of all paying contracts on the last day of a given reporting period and multiplying it by 365.
Semrush’s ARR for 2023 was $337.1 million, representing 22.52% year-over-year growth.
Here’s a table showing Semrush ARR since 2019:
| Year | Semrush Annual Recurring Revenue |
|---|---|
| 2019 | $102.6 million |
| 2020 | $144.2 million |
| 2021 | $215.7 million |
| 2022 | $275.1 million |
| 2023 | $337.1 million |
Source: Semrush
Semrush ARR per Paying Customer
Semrush’s annual recurring revenue per paying customer is $3,125. That’s an increase of 8.96% over 2022.
Here’s a table with Semrush ARR per paying customer since 2019:
| Year | Semrush ARR per Customer |
|---|---|
| 2019 | $1,892 |
| 2020 | $2,123 |
| 2021 | $2,584 |
| 2022 | $2,868 |
| 2023 | $3,125 |
Source: Semrush
Semrush Tools
According to its website, Semrush offers a total of 50 tools. The number of tools on the platform has increased 1.85x since 2017.
We’ve charted the number of Semrush tools since 2008:
| Year | Semrush Tools |
|---|---|
| 2008 | 2 |
| 2012 | 4 |
| 2013 | 5 |
| 2014 | 8 |
| 2015 | 11 |
| 2016 | 21 |
| 2017 | 27 |
| 2018 | 39 |
| 2019 | 43 |
| 2020 | 50 |
Source: Semrush
Semrush Keyword Database
The Keyword Magic Tool, designed to help with keyword research, is one of the core components of the Semrush platform. The software provides information on search volume, search query trends, keyword ranking difficulty, cost per click, and more. It’s a highlighted feature in this Semrush review.
Semrush has over 25.6 billion keywords in its Keyword Magic database. That’s a 36.17% increase since February 2020.
Here’s a comprehensive overview of the number of keywords in the Semrush database since February 2017:
| Date | Semrush Keywords |
|---|---|
| February 2017 | 819 million |
| November 2017 | 3.8 billion |
| January 2018 | 4.4 billion |
| September 2018 | 8.3 billion |
| February 2019 | 10.5 billion |
| November 2019 | 17 billion |
| February 2020 | 18.8 billion |
| November 2020 | 20 billion |
| February 2021 | 20 billion |
| November 2021 | 20 billion |
| February 2022 | 20 billion |
| November 2022 | 22.3 billion |
| February 2023 | 24.3 billion |
| November 2023 | 25.3 billion |
| January 2024 | 25.5 billion |
| February 2024 | 25.5 billion |
| March 2024 | 25.6 billion |
Source: Semrush
Semrush Backlinks Database
The Semrush platform includes a feature for collecting data on a domain’s backlinks.
In total, the Semrush database includes 43 trillion backlinks and 1.6 billion referring domains. The company’s software crawls 25 billion URLs on a daily basis.
Source: Semrush
How Many People Work at Semrush?
1,390 full-time employees work at Semrush. Nearly half of the employees (688) are based in Spain and the United States, accounting for 49.5% of the headcount.
Here’s an overview of where Semrush employees work:
| Country | Semrush Employees |
|---|---|
| Spain | 379 |
| United States | 309 |
| Netherlands | 143 |
| Czech Republic | 131 |
| Cyprus | 126 |
| Other (incl. remote employees) | 302 |
489 Semrush employees work in product and development, accounting for 35.18% of the total staff. Another 491 employees (35.32%) work in sales and marketing.
Sources: Semrush
Conclusion
That’s it for my list of Semrush stats for 2024.
Hopefully, you now have a better understanding of the platform, and how it has grown to be used by over 1 million marketers worldwide.