Reddit was founded in 2005 as a centralized community platform categorized around different interests.
It started with $100,000 in seed funding from Y Combinator. As of August 2021, the company is valued at $10 billion, following a recent funding round of $410 million.
With more than 430 million monthly active users and over 100,000 active communities, it’s ranked among the most popular social networks worldwide.
Read on to find all of the latest Reddit statistics in 2021. Here’s a breakdown of what we’ll cover:
- Reddit Statistics (Top Picks)
- Reddit daily active users
- Reddit monthly active users
- Reddit users by country
- Number of Reddit mobile app downloads
- How much money has Reddit raised?
- How much is Reddit worth?
- How many posts are shared on Reddit each year?
- How many subreddits are added each month?
- How many comments are published on Reddit?
- How many subreddits does Reddit have?
- Why do people use Reddit?
- Reddit’s digital trust & privacy reputation
- Reddit and the news
- Reddit mobile usage
- Reddit advertising revenue
- Reddit gender demographics
- What are the most popular subreddits?
- How frequently do users access Reddit?
- What’s the average session duration on Reddit?
- Reddit ranked 20th: Global internet engagement
- How many employees does Reddit have?
Reddit Statistics (Top Picks)
- Reddit has 52 million daily active users.
- Reddit has over 430 million monthly active users.
- Reddit has raised a total of $1.3 billion in funding.
- Reddit is worth $10 billion.
- 52 million daily active users access Reddit.
- 25% of US adults use Reddit.
- Reddit was ranked the 9th most popular social media app in the US.
- 48% of Reddit visitors are in the US.
Reddit daily active users
Reddit has 52 million daily active users. Reddit’s daily active user count has grown by 44% since last year. In 2020, Reddit only had around 36 million daily active users.
Reddit monthly active users
Reddit has recently switched to from disclosing monthly users to now focusing on daily active users. But there’s plenty of historic data on how many users visit the platform at least monthly.
As of 2019, Reddit had 430 million monthly active users (MAUs), growth of 30.3% compared to a year earlier.
Here’s the breakdown of Reddit MAU growth over the past few years:
|Year||Number of monthly active users (MAUs)|
Reddit users by country
As of August 2021, 48% of Reddit users are in the US, followed by the UK, Canada, Australia and Germany.
Here’s the breakdown of the countries with the largest Reddit user bases:
|Country||Distribution of Reddit users|
Number of Reddit mobile app downloads
In January 2021, Reddit had its highest number of monthly downloads to date. The 6.6 million global downloads represented a 2x increase over the previous year.
By the end of 2020, Reddit had an estimated 122.5 million installs worldwide across iOS and Android users. The US accounts for 46% of worldwide installs.
Here’s the overview of the growth of Reddit app downloads since January 2020:
|Month, year||Number of worldwide downloads (App Store + Google Play)|
|January 2020||2.9 million|
|February 2020||3 million|
|March 2020||3.2 million|
|April 2020||3.3 million|
|May 2020||3.4 million|
|June 2020||3.3 million|
|July 2020||3.8 million|
|August 2020||4 million|
|September 2020||4.1 million|
|October 2020||4.2 million|
|November 2020||3.9 million|
|December 2020||4.6 million|
|January 2021||6.6 million|
How much money has Reddit raised?
Reddit has raised a total of $1.3 billion across 7 funding rounds.
73.8% of Reddit’s total funding was allocated during funding rounds announced within the past two and a half years.
As of early 2019, Reddit funding totaled only $250.1 million.
Here’s a breakdown of Reddit’s funding rounds since 2005:
|Funding round, date||Deal amount|
|Seed Round, June 2005||$100.000|
|Series A, December 2012||$1 million|
|Series B, September 2014||$50 million|
|Series C, August 2017||$200 million|
|Series D, February 2019||$300 million|
|Series E, February 2021||$250 million|
|Series F, August 2021||$410 million|
How much is Reddit worth?
Reddit is currently valued at $9.6 billion, as of the latest funding round announced in August 2021. That valuation has tripled since 2019.
Here’s the historical data on Reddit’s pre-money valuation since 2014:
|Funding round, date||Pre-money valuation|
|Series B, September 2014||$450 million|
|Series C, August 2017||$1.6 billion|
|Series D, February 2019||$2.7 billion|
|Series E, February 2021||$5.8 billion|
|Series F, August 2021||$9.6 billion|
How many posts are shared on Reddit each year?
In 2020, 303.4 million posts were posted on Reddit, a 52.4% year-over-year increase.
In fact, the number of posts on Reddit has almost doubled in 2020 since 2018 (equaling an additional 150.4 million posts per year).
Here’s the overview of the number of published posts on Reddit over the past few years.
|Year||Number of posts|
How many subreddits are added each month?
A total of 558,799 new subreddits were added to the platform between January and September 2021.
Reddit added around 62,089 new subreddits per month.
Source: Metrics for Reddit
How many comments are published on Reddit?
According to company data, 2 billion comments were posted on Reddit in 2020. For some perspective, the number of comments on Reddit grew by 300 million compared to 2019.
Here’s an overview of the number of comments shared on Reddit per year since 2018:
|Year||Number of comments|
How many subreddits does Reddit have?
There are currently 3,125,000 total subreddits on Reddit.
Why do people use Reddit?
72% of US Reddit users report that they use Reddit for entertainment purposes.
Other common reasons for using Reddit include following the news and staying up to date with brands and companies.
Here’s the complete breakdown of the reasons that people use Reddit:
|Reason||Percentage of respondents|
|To get entertainment||72%|
|To get news||43%|
|To follow brands, companies||17%|
|To strenghten their professional network||8%|
|To keep in touch with friends and family||5%|
Reddit’s digital trust & privacy reputation
A Business Insider Intelligence analysis found that 62% of US Reddit users agree that the platform protects their privacy and data. 15% of Reddit users “strongly agree” with the statement that Reddit protects their privacy and data.
To put that in perspective, Reddit is considered to be the 4th most trusted social network among American social media users.
Reddit and the news
42% of adult Reddit users in the US regularly get news from Reddit.
Among American users that get their news from Reddit, 79% support the Democratic Party.
Source: Pew Research.
Reddit mobile usage
Reddit advertising revenue
Reddit generated $100 million in ad revenue in Q2 2021, a 192% increase vs Q2 2020. Reddit expects to reach $350 in revenue by the end of 2021.
It generated $212.5 million in revenue in 2020.
In 2021, Reddit is forecasted to bring in $289.9 million in advertising revenue in the US. An increase of 4x since 2018.
In fact, forecasted Reddit ad revenue for the period 2020+2021 is set to be 92.63% higher than 2019+2020.
Here’s an overview of Reddit US advertising revenue to date:
|Year||Reddit ad revenue (in US dollars)|
|2021 (Q1 + Q2)||100 million|
Reddit gender demographics
62% of Reddit users are male, while the remaining 38% are female.
What are the most popular subreddits?
Among the top 10 subreddits, common themes include humor, gaming, news, science and Reddit itself.
Here’s the complete list of the top 10 most popular subreddits ranked by the number of subscribers:
|Subreddit||Number of subscribers|
How frequently do users access Reddit?
In the US, 52% of Reddit users access the platform daily. For an additional 30% of users, Reddit is a weekly routine.
Here’s the complete breakdown of Reddit frequency usage in the US:
What’s the average session duration on Reddit?
According to SimilarWeb data, users spend 9 minutes 48 seconds on the platform per session.
Reddit ranked 18th: Global internet engagement
By August 2021, Reddit had 1.68 billion visits in total. Reddit is ranked as the 20th most visited website in the world, and 5th within its category, according to SimilarWeb traffic reports.
Reddit is currently the 9th most-visited website in the US.
How many employees does Reddit have?
Reddit has approximately 700 employees across the world. The vast majority of which (600) are based in the US.
Reddit plans to double their headcount to over 1,400 in 2021. The average annual salary at Reddit is estimated at $124,430. Employees on H1B visa (employment-based worker visa) reported a median base salary of $187,500 in 2020.
According to LinkedIn data, the median tenure at Reddit is 1.7 years. 38.1% of Reddit employees work in engineering, 13.8% in Business Development and 10% % of employees work in sales and marketing respectively.
That’s it for my roundup on Reddit user and revenue statistics. While Reddit is still smaller than some players in the social media space (like Facebook and Instagram), it’s steadily growing.
Events surrounding the WallStreetBets subreddit have given an additional boost to Reddit’s popularity. And it’ll be exciting to see what’s coming next for Reddit.
Now I’m curious to hear from you:
Do you think we’ve missed something in our collection of Reddit stats? Or do you have an opinion about what the future holds for Reddit?
Feel free to go ahead and leave a comment below.