Reddit Usage and Growth Statistics: How Many People Use Reddit in 2021?

Reddit Usage and Growth Statistics: How Many People Use Reddit in 2021?

Brian Dean

by Brian Dean · Updated Feb. 25, 2021

Reddit Usage and Growth Statistics: How Many People Use Reddit

Reddit was founded in 2015 as a centralized community platform categorized around different interests.

It started with $100,000 in seed funding from Y Combinator. Today, the company is valued at $6 billion following a recent funding round of $250 million.

With more than 430 million monthly active users and over 100,000 active communities, it’s ranked among the most popular social networks worldwide.

Read on to find all of the latest Reddit statistics in 2021. Here’s a breakdown of what we’ll cover:

Reddit Statistics (Top Picks)

  • Reddit has over 430 million monthly active users. An increase of 30.3% from a year earlier.
  • Reddit has raised a total of $800.1 million in funding.
  • Reddit is worth $6 billion.
  • 52 million daily active users access Reddit.
  • 25% of US adults use Reddit.
  • In 2020, Reddit was ranked the 7th most popular social media app in the US.
  • 303.4 million posts were shared on Reddit in 2020, a 52.4% year-over-year growth.
  • 2 billion comments were shared on Reddit in 2020.
  • 49.2 billion upvotes were registered in 2020 (an increase of 53.8% since 2019).

Reddit daily active users

Reddit has 52 million daily active users. Reddit’s daily active user count grew by 44% over the last year (from approximately 36 million daily active users in October 2019).

Reddit has 52 million daily active users

Source: WSJ.

Reddit monthly active users

Reddit has recently switched to from disclosing monthly users to now focusing on daily active users. But there’s plenty of historic data on how many users visit the platform at least monthly.

As of 2019, Reddit had 430 million monthly active users (MAUs), growth of 30.3% compared to a year earlier.

Reddit has over 430 million monthly active users

Over the past 5 years (2015-2019), the number of Reddit monthly active users has grown by 258.33%.

Reddit Monthly Active Users Growth

Here’s the breakdown of Reddit MAU growth over the past few years:

Year Number of monthly active users (MAUs)
2012 46 million
2013 90 million
2014 174 million
2015 199 million
2017 250 million
2018 330 million
2019 430 million

Sources: Reddit, TNW.

Reddit users by country

Reddit’s users are largely based in the US. 221.98 million Reddit users are in the US. Australia, India, the Philippines, and Brazil all have sizable Reddit audiences as well.

Reddit Users by Country

Here are the 9 countries with the largest Reddit user bases:

Country Number of Reddit users
United States 221.98 million
Australia 17.55 million
India 13.57 million
Philippines 9.27 million
Brazil 7.48 million
Belgium 7.41 million
Poland 7.27 million
United Kingdom 6.31 million
Canada 5.27 million

Source: Statista.

Number of Reddit mobile app downloads

In 2020, Reddit was the 7th most popular social networking app in the US, ranked by the number of downloads.

Reddit’s mobile app has an estimated 122.5 million installs across iOS and Android users. The US accounts for 46% of Reddit’s worldwide installs.

In January 2021, Reddit had its highest number of monthly downloads to date. The 6.6 million global downloads represented a 2x increase over the previous year.

Here’s the overview of the growth of Reddit app downloads since January 2020:

Month, year Number of worldwide downloads (App Store + Google Play)
January 2020 2.9 million
February 2020 3 million
March 2020 3.2 million
April 2020 3.3 million
May 2020 3.4 million
June 2020 3.3 million
July 2020 3.8 million
August 2020 4 million
September 2020 4.1 million
October 2020 4.2 million
November 2020 3.9 million
December 2020 4.6 million
January 2021 6.6 million

Sources: eMarketer, Sensory Tower.

How much money has Reddit raised?

Reddit has raised a total of $800.1 million across 6 funding rounds.

68.74% of Reddit’s total funding was allocated during funding rounds announced within the past 2 years.

As of early 2019, Reddit funding totaled only $250.1 million.

Here’s a breakdown of Reddit’s funding rounds since 2005:

Funding round, date Deal amount
Seed Round, June 2005 $100K
Series B, September 2014 $50 million
Series C, August 2017 $200 million
Series D, February 2019 $300 million
Series E, February 2021 $250 million

Source: Reddit.

How much is Reddit worth?

Reddit is currently valued at $5.8 billion, as of the latest funding round announced in February 2021. Their valuation has more than doubled since 2019.

Here’s the historical data on Reddit’s pre-money valuation since 2014:

Funding round, date Pre-money valuation
Series B, September 2014 $450 million
Series C, August 2017 $1.6 billion
Series D, February 2019 $2.7 billion
Series E, February 2021 $5.8 billion

Source: Crunchbase.

How many posts are shared on Reddit each year?

In 2020, 303.4 million posts were posted on Reddit, a 52.4% year-over-year increase.

In fact, the number of posts on Reddit has almost doubled in 2020 since 2018 (equaling an additional 150.4 million posts per year).

Here’s the overview of the number of published posts on Reddit over the past few years.

Note: The above data may not include data from all 12 months of each year.
Year Number of posts
2018 153 million
2019 199 million
2020 303.4 million

Source: Reddit.

How many subreddits are added each month?

In January 2021, 59,586 new subreddits were added to the platform.

On average 60,251 new subreddits are added to Reddit each month.

Source: Metrics for Reddit.

How many comments are published on Reddit?

2 billion comments were posted on Reddit in 2020. Up from only 300 million comments in 2019.

Here’s an overview of the number of comments shared on Reddit per year since 2018:

Note: The above data may not include data from all 12 months of each year.
Year Number of comments
2018 1.2 billion
2019 1.7 billion
2020 2 billion

Source: Reddit.

How many active communities are on Reddit?

As of January 2021, there are over 100,000 active communities on Reddit. There are over 2,620,000 total subreddits on Reddit.

Sources: Reddit, Metrics for Reddit.

Why do people use Reddit?

72% of US Reddit users report that they use Reddit for entertainment purposes.

72% of US Reddit users report that they use Reddit for entertainment purposes

Other common reasons for using Reddit include following the news and staying up to date with brands and companies.

Here’s the complete breakdown of the reasons that people use Reddit:

Reason Percentage of respondents
To get entertainment 72%
To get news 43%
Other purposes 17%
To follow brands, companies 17%
To strenghten their professional network 8%
To keep in touch with friends and family 5%

Source: Statista.

Reddit’s digital trust & privacy reputation

A Business Insider Intelligence analysis found that 62% of US Reddit users agree that the platform protects their privacy and data. 15% of Reddit users “strongly agree” with the statement that Reddit protects their privacy and data.

62% of US Reddit users agree that the platform protects their privacy and data

To put that in perspective,  Reddit is considered to be the 4th most trusted social network among American social media users.

Source: eMarketer.

Reddit and the news

42% of adult Reddit users in the US regularly get news from Reddit.

Among American users that gets their news from Reddit, 79% support the Democratic Party.

Source: Pew Research.

Reddit mobile usage

72% of Reddit users in the US access the platform on a mobile device. That’s extremely low compared to Facebook (95.3%), and Twitter (93.2%).

72% of Reddit users in the US access the platform on a mobile device

Source: eMarketer.

Reddit advertising revenue

Reddit generated $212.5 million in revenue in 2020.

In 2021, Reddit is forecasted to bring in $289.9 million in advertising revenue in the US. An increase of 4x compared to 2018.

In fact, forecasted Reddit ad revenue for the period 2020+2021 is set to be 92.63% higher than 2019+2020.

Here’s an overview of Reddit US advertising revenue through 2022:

Year Reddit ad revenue (in US dollars)
2018 76.9 million
2019 119 million
2020 141.8 million
2021 212.5 million
2022 289.9 million

Source: eMarketer.

Reddit gender demographics

59.7% of Reddit users are male, while the remaining 40.3% are female.

Source: Hootsuite.

Among the top 10 subreddits, common themes include humor, gaming, news, science and Reddit itself.

What are the most popular subreddits?

Here’s the complete list of the top 10 most popular subreddits ranked by the number of subscribers:

Subreddit Number of subscribers
/r/announcements 88.39 million
/r/funny 35.35 million
/r/AskReddit 31.37 million
/r/gaming 29.31 million
/r/aww 27.99 million
/r/Music 26.95 million
/r/pics 26.76 million
/r/science 26.02 million
/r/worldnews 25.86 million
/r/videos 24.83 million

Sources: RedditList, Metrics for Reddit.

How frequently do users access Reddit?

In the US, 52% of Reddit users access the platform daily. For an additional 30% of users, Reddit is a weekly routine.

Here’s the complete breakdown of Reddit frequency usage in the US:

Frequency usage Share
Daily 52%
Weekly 82%
Monthly 95%

Source: Statista.

What’s the average session duration on Reddit?

According to SimilarWeb data, users spend 9 minutes 48 seconds on the platform per session.

Source: SimilarWeb.

Reddit ranked 18th: Global internet engagement

In January 2021, Reddit had 1.74 billion visits in total. As of the beginning of 2021, Reddit is ranked as the 18th most visited website in the world.

Reddit is currently the 7th most-visited website in the US.

Sources: Alexa, SimilarWeb.

How many employees does Reddit have?

Reddit has approximately 700 employees across the world. The vast majority of which  (600) are based in the US.

Reddit plans to double their headcount to over 1,400 in 2021. The average annual salary at Reddit is $124,430. Employees on H1B visa (employment-based worker visa) reported a median base salary of $187,500 in 2020.

The median tenure at Reddit is 1.7 years. 28.57% of Reddit employees work in engineering, while 13.41% of employees work in marketing.

Sources: Reddit, The Verge, Comparably, H1B Salary Database, LinkedIn.

Conclusion

That’s it for my roundup on Reddit user and revenue statistics. While Reddit is still smaller than some players in the social media space (like Facebook and Instagram), it’s steadily growing.

Events surrounding the WallStreetBets subreddit have given an additional boost to Reddit’s popularity. And it’ll be exciting to see what’s coming next for Reddit.

Now I’m curious to hear from you:

Do you think we’ve missed something in our collection of Reddit stats? Or do you have an opinion about what the future holds for Reddit?

Feel free to go ahead and leave a comment below.

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