Reddit User and Growth Stats (Updated Oct 2021)

Reddit User and Growth Stats (Updated Oct 2021)

Brian Dean

by Brian Dean · Updated Oct. 12, 2021

Reddit Usage and Growth Statistics: How Many People Use Reddit

Reddit was founded in 2005 as a centralized community platform categorized around different interests.

It started with $100,000 in seed funding from Y Combinator. As of August 2021, the company is valued at $10 billion, following a recent funding round of $410 million.

With more than 430 million monthly active users and over 100,000 active communities, it’s ranked among the most popular social networks worldwide.

Read on to find all of the latest Reddit statistics in 2021. Here’s a breakdown of what we’ll cover:

Reddit Statistics (Top Picks)

  • Reddit has 52 million daily active users.
  • Reddit has over 430 million monthly active users.
  • Reddit has raised a total of $1.3 billion in funding.
  • Reddit is worth $10 billion.
  • 52 million daily active users access Reddit.
  • 25% of US adults use Reddit.
  • Reddit was ranked the 9th most popular social media app in the US.
  • 48% of Reddit visitors are in the US.

Reddit daily active users

Reddit has 52 million daily active users. Reddit’s daily active user count has grown by 44% since last year. In 2020, Reddit only had around 36 million daily active users.

Reddit has 52 million daily active users

Sources: Reddit, Statista, WSJ

Reddit monthly active users

Reddit has recently switched to from disclosing monthly users to now focusing on daily active users. But there’s plenty of historic data on how many users visit the platform at least monthly.

As of 2019, Reddit had 430 million monthly active users (MAUs), growth of 30.3% compared to a year earlier.

Reddit Monthly Active Users Growth

Here’s the breakdown of Reddit MAU growth over the past few years:

Year Number of monthly active users (MAUs)
2012 46 million
2013 90 million
2014 174 million
2015 199 million
2017 250 million
2018 330 million
2019 430 million

Sources: Reddit, TNW, Statista

Reddit users by country

As of August 2021, 48% of Reddit users are in the US, followed by the UK, Canada, Australia and Germany.

Reddit Users by Country

Here’s the breakdown of the countries with the largest Reddit user bases:

Country Distribution of Reddit users
United States 47.82%
UK 7.6%
Canada 7.45%
Australia 3.89%
Germany 3.37%

Source: SimilarWeb

Number of Reddit mobile app downloads

In January 2021, Reddit had its highest number of monthly downloads to date. The 6.6 million global downloads represented a 2x increase over the previous year.

Number of Reddit mobile app downloads

By the end of 2020, Reddit had an estimated 122.5 million installs worldwide across iOS and Android users. The US accounts for 46% of worldwide installs.

Here’s the overview of the growth of Reddit app downloads since January 2020:

Month, year Number of worldwide downloads (App Store + Google Play)
January 2020 2.9 million
February 2020 3 million
March 2020 3.2 million
April 2020 3.3 million
May 2020 3.4 million
June 2020 3.3 million
July 2020 3.8 million
August 2020 4 million
September 2020 4.1 million
October 2020 4.2 million
November 2020 3.9 million
December 2020 4.6 million
January 2021 6.6 million

Sources: eMarketer, Sensor Tower

How much money has Reddit raised?

Reddit has raised a total of $1.3 billion across 7 funding rounds.

73.8% of Reddit’s total funding was allocated during funding rounds announced within the past two and a half years.

As of early 2019, Reddit funding totaled only $250.1 million.

Here’s a breakdown of Reddit’s funding rounds since 2005:

Funding round, date Deal amount
Seed Round, June 2005 $100.000
Series A, December 2012 $1 million
Series B, September 2014 $50 million
Series C, August 2017 $200 million
Series D, February 2019 $300 million
Series E, February 2021 $250 million
Series F, August 2021 $410 million

Source: Reddit, Crunchbase

How much is Reddit worth?

Reddit is currently valued at $9.6 billion, as of the latest funding round announced in August 2021. That valuation has tripled since 2019.

Here’s the historical data on Reddit’s pre-money valuation since 2014:

Funding round, date Pre-money valuation
Series B, September 2014 $450 million
Series C, August 2017 $1.6 billion
Series D, February 2019 $2.7 billion
Series E, February 2021 $5.8 billion
Series F, August 2021 $9.6 billion

Source: Crunchbase, The Verge

How many posts are shared on Reddit each year?

In 2020, 303.4 million posts were posted on Reddit, a 52.4% year-over-year increase.

In fact, the number of posts on Reddit has almost doubled in 2020 since 2018 (equaling an additional 150.4 million posts per year).

Here’s the overview of the number of published posts on Reddit over the past few years.

Note: The above data may not include data from all 12 months of each year.
Year Number of posts
2018 153 million
2019 199 million
2020 303.4 million

Source: Reddit.

How many subreddits are added each month?

A total of 558,799 new subreddits were added to the platform between January and September 2021.

Reddit added around 62,089 new subreddits per month.

Source: Metrics for Reddit

How many comments are published on Reddit?

According to company data, 2 billion comments were posted on Reddit in 2020. For some perspective, the number of comments on Reddit grew by 300 million compared to 2019.

Here’s an overview of the number of comments shared on Reddit per year since 2018:

Note: The above data may not include data from all 12 months of each year.
Year Number of comments
2018 1.2 billion
2019 1.7 billion
2020 2 billion

Source: Reddit

How many subreddits does Reddit have?

There are currently 3,125,000 total subreddits on Reddit.

Sources: Reddit, Metrics for Reddit

Why do people use Reddit?

72% of US Reddit users report that they use Reddit for entertainment purposes.

72% of US Reddit users report that they use Reddit for entertainment purposes

Other common reasons for using Reddit include following the news and staying up to date with brands and companies.

Here’s the complete breakdown of the reasons that people use Reddit:

Reason Percentage of respondents
To get entertainment 72%
To get news 43%
Other purposes 17%
To follow brands, companies 17%
To strenghten their professional network 8%
To keep in touch with friends and family 5%

Source: Statista.

Reddit’s digital trust & privacy reputation

A Business Insider Intelligence analysis found that 62% of US Reddit users agree that the platform protects their privacy and data. 15% of Reddit users “strongly agree” with the statement that Reddit protects their privacy and data.

62% of US Reddit users agree that the platform protects their privacy and data

To put that in perspective,  Reddit is considered to be the 4th most trusted social network among American social media users.

Source: eMarketer.

Reddit and the news

42% of adult Reddit users in the US regularly get news from Reddit.

Among American users that get their news from Reddit, 79% support the Democratic Party.

Source: Pew Research.

Reddit mobile usage

72% of Reddit users in the US access the platform on a mobile device. That’s extremely low compared to Facebook (95.3%), and Twitter (93.2%).

72% of Reddit users in the US access the platform on a mobile device

Source: eMarketer.

Reddit advertising revenue

Reddit generated $100 million in ad revenue in Q2 2021, a 192% increase vs Q2 2020. Reddit expects to reach $350 in revenue by the end of 2021.

It generated $212.5 million in revenue in 2020.

In 2021, Reddit is forecasted to bring in $289.9 million in advertising revenue in the US. An increase of 4x since 2018.

In fact, forecasted Reddit ad revenue for the period 2020+2021 is set to be 92.63% higher than 2019+2020.

Here’s an overview of Reddit US advertising revenue to date:

*projected
Year Reddit ad revenue (in US dollars)
2018 76.9 million
2019 119 million
2020 141.8 million
2021 (Q1 + Q2) 100 million
2022* 289.9 million

Source: eMarketer, Statista

Reddit gender demographics

62% of Reddit users are male, while the remaining 38% are female.

Source: Hootsuite, Statista

Among the top 10 subreddits, common themes include humor, gaming, news, science and Reddit itself.

What are the most popular subreddits?

Here’s the complete list of the top 10 most popular subreddits ranked by the number of subscribers:

Subreddit Number of subscribers
/r/announcements 117.14 million
/r/funny 37.51 million
/r/AskReddit 33.73 million
/r/gaming 30.66 million
/r/aww 29.43 million
/r/Music 28.10 million
/r/pics 28.08 million
/r/worldnews 26.99 million
/r/science 26.73 million
/r/todayilearned 26.18 million

Sources: RedditList, Metrics for Reddit

How frequently do users access Reddit?

In the US, 52% of Reddit users access the platform daily. For an additional 30% of users, Reddit is a weekly routine.

Here’s the complete breakdown of Reddit frequency usage in the US:

Frequency usage Share
Daily 52%
Weekly 82%
Monthly 95%

Source: Statista

What’s the average session duration on Reddit?

According to SimilarWeb data, users spend 9 minutes 48 seconds on the platform per session.

Source: SimilarWeb

Reddit ranked 18th: Global internet engagement

By August 2021, Reddit had 1.68 billion visits in total. Reddit is ranked as the 20th most visited website in the world, and 5th within its category, according to SimilarWeb traffic reports.

Reddit is currently the 9th most-visited website in the US.

Sources: Alexa, SimilarWeb, DataReportal

How many employees does Reddit have?

Reddit has approximately 700 employees across the world. The vast majority of which (600) are based in the US.

Reddit plans to double their headcount to over 1,400 in 2021. The average annual salary at Reddit is estimated at $124,430. Employees on H1B visa (employment-based worker visa) reported a median base salary of $187,500 in 2020.

According to LinkedIn data, the median tenure at Reddit is 1.7 years. 38.1% of Reddit employees work in engineering, 13.8% in Business Development and 10% % of employees work in sales and marketing respectively.

Sources: Reddit, The Verge, Comparably, H1B Salary Database, LinkedIn

Conclusion

That’s it for my roundup on Reddit user and revenue statistics. While Reddit is still smaller than some players in the social media space (like Facebook and Instagram), it’s steadily growing.

Events surrounding the WallStreetBets subreddit have given an additional boost to Reddit’s popularity. And it’ll be exciting to see what’s coming next for Reddit.

Now I’m curious to hear from you:

Do you think we’ve missed something in our collection of Reddit stats? Or do you have an opinion about what the future holds for Reddit?

Feel free to go ahead and leave a comment below.

0 Comments

Leave a Comment

Your email address will not be published. Required fields are marked *