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21 Up-To-Date Google Search Statistics

Backlinko Team

Written by Backlinko Team

Google Search Stats – Featured image

Want to learn about the state of Google Search in 2025? How many Google searches are there? How popular is Google visual search? What’s the Google market share in the search engine market worldwide?

Keep reading as we will cover answers to these questions and more with a curated list of 21 recent Google Search statistics to know in 2025.

General Google Search Statistics

  1. An estimated 6.3 million searches are conducted on Google every minute (Statista)
    6.3 million searches are conducted on Google every minute
  2. The size of Google’s search index exceeds 100 million gigabytes in size (Google)
  3. An estimated 58.5% of Google searches across mobile and desktop in the US result in zero clicks (Search Engine Land)
  4. 59.7% of Google searches in the EU end without any clicks (Search Engine Land)
    59.7% of Google searches in the EU end without any clicks
  5. The top position in Google’s organic search results has an average click-through rate (CTR) of 27.6% (Backlinko)
  6. The world’s most popular search queries on Google were “YouTube” and “Facebook” (Backlinko)
  7. Each day, 15% of search queries on Google are completely new (Google)
    Each day, 15% of search queries on Google are completely new
  8. Google ranks as the most trusted platform for finding information about local businesses (BrightLocal)
  9. In 2023 alone, Google launched 4,781 improvements to Search (Google)
    In 2023, Google launched 4,781 improvements to Search
  10. Within the Google Shopping Graph, there are more than 35 billion product listings available (Google)

Google’s Search Engine Dominance Statistics

  1. Google accounts for 89.33% of the search engine market worldwide across all platforms (StatCounter)
  2. Google brought in $144.05 billion in revenue from search properties in the first nine months of 2024 (Alphabet)
  3. 28.5% of US Google searches lead to clicks to platforms owned by Google (YouTube, Images, Maps, etc.) (SparkToro)
    28.5% of US Google searches lead to clicks to platforms owned by Google
  4. US accounts for 26.94% of Google desktop traffic worldwide (Statista)
  5. In 2024, Google generates an average of 84.4 billion monthly visits (Statista)
    In 2024, Google generates an average of 84.4 billion monthly visits
  6. Google accounts for 63.41% of US traffic referrals (SparkToro)
  7. Google holds a 51.9% share of the search advertising market in the United States (eMarketer)
    Google holds a 51.9% share of the search advertising market in the United States

Google Visual Search Statistics

  1. Over 20 billion visual search queries every month use Google Lens (image recognition technology) (Google)
    Over 20 billion visual search queries every month use Google Lens
  2. The demographic of younger users, specifically those aged 18 to 24, engage with Google Lens the most (Google)

AI in Google Search Statistics

  1. AI Overviews currently show up for 8.61% of U.S. search queries on mobile devices (Semrush)
    AI Overviews currently show up for 8.61% of U.S. search queries on mobile devices
  2. Every month, more than 1 billion users worldwide utilize Google AI overviews (Google)