This is a list of up-to-date content marketing statistics.
On this page we’ve compiled statistics on:
- Blogging
- Video content
- Social media marketing
- Podcasting
- Emerging trends
- Lots more
Let’s get right into the stats!
This is a list of up-to-date content marketing statistics.
On this page we’ve compiled statistics on:
Let’s get right into the stats!
Despite the rise of video and social media, blogging and SEO are the two foundations of any content strategy in 2022. And there’s data to back this up. As you’re about to see, pro marketers put the lion’s share of their time and budget into creating content designed to rank in Google. The question is: how well does blogging work in 2022? Let’s find out.
Online video is exploding right now. As you’re about to see, most of this growth is on YouTube. But other platforms (like Facebook and Instagram) are catching up fast.
Now it’s time to cover content marketing statistics that are focused on podcasts. What’s interesting about podcasts is how quickly they went from a niche form of content to a mainstream medium. These podcasting statistics show just how big this platform is… and how it was the potential to grow even more.
If you’re in B2B, you already know that you need to approach content marketing differently than in B2C. And I’m not talking about pushing out tons of white papers. It’s 2022 after all!
That’s not to say that content marketing in B2B is any less effective than it used to be. You just need to create content for people that are going to consume that content (and possibly convert) at work. This list of content marketing stats focused on the B2B world gives some insight into how this plays out in the real world.
Now it’s time to cover a handful of B2C content marketing statistics. So if you’re in fitness, health, fashion, or other B2C industries, you’ll probably be super interesting in these stats.
Let’s wrap things up with a slew of interesting stats that show how content fits into the digital marketing landscape. And where it may beheading.
I hope you learned something new from my list of content marketing statistics.
Now I’d like to hear what you have to say:
Is there a stat about content that’s missing from this list?
Go ahead and leave a comment and let me know.
04. Social Media Marketing Statistics
Social media and content marketing go hand in hand. First of all, a lot of the content that people produce is specifically for social media platforms, like Facebook and YouTube. Also, social media is an important distribution channel for content that people publish on their own websites. Now it’s time to see what the data says about how social media marketing impacts content marketing.