Want to learn about the state of blogging in 2025? What are the benefits of blogging to businesses? What are the most popular blogging formats?
Keep reading as we will cover answers to these questions and more with a curated list of 25 up-to-date blogging statistics to know..
Click for a specific section:
- General Blogging Statistics
- Benefits of Blogging Statistics
- Blogging Content Statistics
- AI Adoption in Blogging Statistics
General Blogging Statistics
- 84% of B2C marketers claim to have used blogs on corporate websites to distribute content in the past 12 months, making it the second most popular distribution channel behind organic social media (Content Marketing Institute)
- 92% of B2B marketers use short articles/posts to distribute content (Content Marketing Institute)
- An estimated 7.5 million blog posts are published every day (Wix)
- The total number of bloggers worldwide stands at 207 million (BloggersPassion)
- Users create around 70 million posts on WordPress alone (WordPress)
- Tumblr hosts more than 620 million blogs (Tumblr)
- A small HubSpot survey indicates that approximately 83% of internet users read blogs at least once a month (HubSpot)
- Social media (93%), email marketing (34%), and SEO (32%) are the most popular channels to promote blog content (Orbit Media)
Benefits of Blogging Statistics
Do blogs drive results? What’s the performance of blogs compared to other channels? Check out these stats on the benefits of blogging.
- 30% of bloggers who add audio report “strong results” in blog performance. This is closely followed by bloggers who add video (28%) (Orbit Media)
- 60% of bloggers report “some results” from their blogs, while a further 21% claim blogs deliver “strong marketing results”. (Orbit Media)
- Nearly half of all consumers read company blogs when making purchasing decisions (HubSpot)
- 65% of B2B buyers gravitate toward “quick-hitting” short-form content like infographics or blog posts, compared to 50% for long-form/foundational content such as white papers or e-books. (Column Content)
Blogging Content Statistics
What are the elements of high-performing blog posts? What’s the typical word count? What are the most popular content formats? Here are some stats.
- The typical length of a blog post is 1,333 words (Orbit Media)
- 64% of bloggers typically publish content between 500 and 1500 words long. Only 9% of blogs typically publish 2000+ word posts (Orbit Media)
- Nearly half (48%) of bloggers either publish every week or multiple times per month. Only 3% of bloggers opt for a daily publishing schedule (Orbit Media)
- How-to articles (76%) and lists (54%) rank as the most popular blogging formats (Orbit Media)
Here are the exact numbers:
Blogging Format Share of Bloggers (Who Published in the Last 12 Months) How-to Articles 76% Lists 54% Guides and Ebooks 51% News and Trends 50% Original Research 49% Opinion 44% Interviews 42% Gated Content 36% Infographics 27% Roundups 25% - On average, it takes 3 hours and 25 minutes to write a blog post (Orbit Media)
- The time taken to write a blog post has fallen year-over-year since a peak of 4 hours and 10 minutes in 2022. That comes after steady growth since 2014, when the average time was 2 hours and 24 minutes (Orbit Media)
- 60% of bloggers include statistics in their typical blog posts. Other common elements include contributor quotes (45%), videos (26%), and audio (7%) (Orbit Media)
- 88% bloggers say they add images to their blog posts (Orbit Media)
- Nearly half (49%) of bloggers claim to have published original research in the past 12 months (Orbit Media)
- 71% of bloggers report updating their old blog content (Orbit Media)
AI Adoption in Blogging Statistics
AI adoption is on the rise, and the blogging industry is no exception. Check out these stats to know where AI is used among bloggers.
23. Around 4 in 5 content marketers have an active blog (Content Marketing Institute)
24. 95% of bloggers use AI at least sometimes (Orbit Media)
25. AI is used by 66% of bloggers to generate ideas, up from 43% in 2023. Other common AI use cases among bloggers include writing headlines (58%), outlines (54%) (Orbit Media)
Conclusion
In 2025, blogging remains a powerful tool for businesses and creators alike, driving engagement, boosting SEO, and influencing purchasing decisions.
With the rise of AI-assisted writing and diverse content formats like how-to guides and lists, blogging continues to evolve as an essential component of modern digital marketing strategies.
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