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On all key channels.
From just one platform.

✓ Find profitable keywords
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Leigh McKenzie

Leigh McKenzie

SEO Strategy & Growth Leader

Expertise

  • Technical SEO
  • Content Marketing
  • UX & CRO
  • SEO Strategy
  • Growth Marketing

I’m a Program Manager at Semrush, where I focus on growing Backlinko.com—one of the go-to resources for marketers and business owners who want real, actionable SEO strategies.

My goal is to create content that’s easy to understand and packed with value, helping readers drive results like higher rankings, more traffic, and ultimately, business growth.

At Backlinko, I lead a team of SEO and content pros, ensuring everything we publish delivers clear, actionable insights. I also work behind the scenes to optimize the site’s performance and align our strategies with Semrush’s larger mission—helping readers turn what they learn into measurable success with the platform.

Before joining Semrush, I spent years consulting for 7- and 8-figure brands, helping them refine their SEO and content strategies. I’ve also built my own DTC e-commerce business, UnderFit.com scaling it to $10k/month in organic revenue. That hands-on experience gives me a unique perspective, and I bring that same focus on results to everything I do at Backlinko.

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Latest articles:

Shopify SEO – Blog post image

Shopify SEO: The Complete Beginner’s Guide

Imagine transforming your Shopify store into a magnet for eager buyers. That’s what effective search engine optimization (SEO) can do for you. By researching target keywords, optimizing content, using a logical site structure, and following more Shopify SEO best practices, your site can rank highly on the search engine results page (SERP). In this guide, you’ll learn everything you need to know about Shopify SEO. So you can start driving more business to your store.