I lead the Online Visibility team at Semrush, where we help brands grow their presence across search, social, and AI systems. My focus is on the next evolution of SEO — AI Search — and how companies can build measurable visibility everywhere their audience looks.
At Backlinko, a Semrush brand, I head growth for one of the most trusted names in digital marketing education. Our goal is simple: create clear, practical, data-backed resources that help marketers rank higher, drive more traffic, and grow their business.
Across Semrush my work centers on search everywhere optimization — building visibility not just on Google, but across every platform and AI surface that shapes how people discover, evaluate, and choose.
Before joining Semrush, I consulted for 7- and 8-figure companies on SEO and content strategy, and built my own e-commerce brand, UnderFit, to $20K per month in organic revenue — hands-on experience that still shapes how I think, test, and teach today.
