Find Keyword Ideas in Seconds

Boost SEO results with powerful keyword research

Free Keyword Research Tool

WhatsApp User Statistics 2024: How Many People Use WhatsApp?

Brian Dean

Written by Brian Dean

WhatsApp User Statistics: How Many People Use WhatsApp?

WhatsApp was officially launched in November 2009 as a chat app service, initially just for iOS.

In August 2010, WhatsApp released an app for Android users. It took 4 years for the messenger app to hit a milestone of 200 million monthly active users.

With growing popularity, Facebook acquired WhatsApp in 2014 for $19 billion, more than 12 times higher than WhatsApp’s valuation from the previous year.

Today, WhatsApp is reported to have more than 2 billion monthly active users globally and is ranked as the most popular mobile messenger app in the world.

Read on to see all of the key WhatsApp statistics you need to know in 2024.

Here’s a quick breakdown of what we’ll cover:

Key Stats About WhatsApp (Top Picks)

  • WhatsApp has 2 billion active users worldwide.
  • WhatsApp is ranked as the most used mobile messenger app in the world.
  • More than 100 billion messages are sent each day on WhatsApp.
  • The average WhatsApp user on Android spends 33.5 minutes per day on the app.
  • India has the most WhatsApp monthly active users (487.5 million).

WhatsApp Monthly Active Users

According to the latest Facebook figures, WhatsApp has more than 2 billion users.

WhatsApp has more than 2 billion users

WhatsApp added 1 billion new users in the past 4 years alone (2016-2020).

During the 6 years that WhatsApp has operated as a Facebook subsidiary, the messenger’s monthly active user base has increased by 365%, from 465 million in February 2014.

WhatsApp Monthly Active Users

Here’s the table of WhatsApp user growth since 2010:

Date Number of monthly active users
October 2010 10 million
December 2011 50 million
July 2012 75 million
October 2012 100 million
January 2013 133 million
March 2013 166 million
April 2013 200 million
June 2013 250 million
August 2013 300 million
October 2013 350 million
December 2013 400 million
January 2014 430 million
February 2014 465 million
April 2014 500 million
August 2014 600 million
January 2015 700 million
April 2015 800 million
September 2015 900 million
February 2016 1 billion
January 2017 1.2 billion
July 2017 1.3 billion
December 2017 1.5 billion
February 2020 2 billion

Sources: Yahoo, Statista, Facebook

Number of WhatsApp Messages Sent Globally per Day

According to a December 2020 tweet from Will Cathcart (Head of WhatsApp), more than 100 billion messages are sent each day on WhatsApp.

More than 100 billion messages are sent each day on WhatsApp

In fact, the number of messages sent via WhatsApp has increased by 53.84% from 65 billion in 2018.

We’ve charted the growth of the number of messages sent daily on WhatsApp since 2011:

Date Number of messages sent per day on WhatsApp
October 2011 1 billion
January 2015 30 billion
February 2016 42 billion
July 2017 55 billion
May 2018 65 billion
October 2020 100 billion
December 2020 100+ billion

Sources: Statista, VentureBeat, Fortune, X (Twitter)

Time Spent With WhatsApp

According to intelligence, WhatsApp users worldwide on the Android platform spent 16 hours 45 minutes per month or 33.5 minutes per day on the app between 1 April and 30 June 2023.

That’s a slight decline from 17 hours 18 minutes per month or 34.6 minutes per day reported based on usage throughout 2022.

Time spent using WhatsApp among Android users in the US was significantly below the global average – 7 hours 24 minutes per month or 14.8 minutes per day in 2022.

Sources: DataReportal, Statista

WhatsApp Usage Frequency in the US

Based on AudienceProject findings, 50% of American WhatsApp users access the messenger service daily. An additional 28% use WhatsApp at least once a week, which brings the total to 78% of American WhatsApp users accessing the app weekly.

78% of American WhatsApp users are accessing the app weekly

Here’s the breakdown of WhatsApp usage among American users as of Q3 2020:

Frequency usage Share of users
Daily 50%
Weekly 78%
Monthly 91%

Source: AudienceProject

WhatsApp Reach by Age Group in the US

WhatsApp is most popular among Americans aged between 18-34, with 31% of them having a WhatsApp account as of May 2022.

WhatsApp Reach by Age Group in the US

Here’s the complete breakdown by age group of the registered WhatsApp reach in the US:

Age group WhatsApp usage among US internet users
18-34 years 31%
35-44 years 27%
45-64 years 20%
65+ years 11%
Total 23%

Source: Statista

WhatsApp Gender Demographics

As of Q2 2023, the WhatsApp worldwide user base consisted of 47.1% female users. Another 52.8% were male.

WhatsApp worldwide user base is consisted of 47.1% female users

Source: Statista

Top 10 WhatsApp Countries Ranked by Largest Audiences

According to eMarketer data, India has more WhatsApp users than any other country, with 487.5 million monthly active users as of June 2021.

The combined user base located in the top 3 WhatsApp countries exceeds half a billion, with 690.8 million monthly active users based in India, Brazil, and Indonesia.

Top 10 WhatsApp Countries Ranked by Largest Audiences

Here’s the table of the ten countries where WhatsApp is the most popular, ranked by the number of monthly users:

Country Number of WhatsApp Users
India 487.5 million
Brazil 118.5 million
Indonesia 84.8 million
United States 79.6 million
Russia 67 million
Mexico 60 million
Germany 49.2 million
Italy 36.9 million
Spain 32.2 million
Argentina 26.5 million

Source: eMarketer

WhatsApp Number of Downloads

According to AppFigures data, WhatsApp was downloaded 36 million times in October 2023 alone.

WhatsApp was downloaded 36 million times in October 2023 alone

Most downloads came from Google Play (with 26 million installs), while another 10 million downloads came from the App Store.

To put it in perspective, that’s well below the peak of 63 million downloads in January 2020 but above 32 million downloads in September 2023.

Appfigures analysis notes that WhatsApp downloads have been on a multi-year decline since 2020 but show positive growth signals in 2023.

Worldwide, WhatsApp was the 4th most downloaded app in October 2023 (behind TikTok, Facebook, Instagram).

Sources: Appfigures 1, Appfigures 2, Appfigures 3

WhatsApp Application Ratings

The WhatsApp application has over 183.8 million ratings on the Android platform, with an average score of 4.2.

Here’s the full rating breakdown for WhatsApp on Android:

Rating Number of Ratings
1 star 23,506,790
2 star 8,092,562
3 star 11,671,578
4 star 18,515,481
5 star 122,039,266

On iOS, the WhatsApp mobile application has over 12.8 million ratings, with an average score of 4.7.

Here’s the full rating breakdown for WhatsApp on iOS:

Rating Number of Ratings
1 star 400,961
2 star 164,394
3 star 399,185
4 star 1,059,763
5 star 10,802,551

Sources: Sensor Tower 1, Sensor Tower 2

WhatsApp Business Number of Downloads

WhatsApp has a dedicated app for managing business profiles and staying in touch with customers.

Based on Appfigures estimates, WhatsApp Business was downloaded 21 million times across Google Play & iOS App Store in October 2023. The vast majority, 18 million downloads, came from Android users, while the remaining 3 million installs came from iOS users.

Source: Appfigures

WhatsApp Business Monthly Active Users

WhatsApp Business reached 200 million monthly active users in June 2023, a 4x increase from 50 million reported in July 2020.

WhatsApp Business reached 200 million monthly active users in June 2023

Source: Statista


That’s my list of WhatsApp statistics for 2024. The messenger app was already quite popular as an independent business and has grown significantly under Facebook, becoming the most popular mobile messaging app worldwide.

Hopefully, you found the listed facts and figures interesting. The data was collected from multiple sources to bring you the most important and recent stats in one place.

Now I’d like to hear from you:

Do you think WhatsApp will keep its top status despite privacy concerns? Have you got any questions about the information in this stats roundup?

Whatever it is, please feel free to leave a comment below.


Leave a Comment

Your email address will not be published. Required fields are marked *