A lot of people say that voice search is “the next big thing” in the digital marketing world.
But is there data to back this up?
On this page you’re about to see a curated collection of 40+ voice search statistics.
- Voice Search Usage Statistics
- Voice Search SEO Statistics
- Consumer Preferences & Trends
- Purchasing Using Voice Search
- Voice Search Forecasts & Predictions
Voice Search Usage Statistics
Are more people using voice search now than before? Definitely. In fact, voice search is quickly going from a rare act to something that people do all the time. A lot of this growth is due to smart speaker devices like Amazon Alexa. Some of it is due to voice assistants coming built-in with smartphones (Siri being the most popular example). But as you’ll see in these stats, people are searching with their voices on their tablets, cars… even their desktop computers.
- 40% of adults use voice search on a daily basis (Forbes)
- 52% of people use voice search while driving (Social Media Today)
- 65% of consumers ages 25-49 years old talk to their voice-enabled devices daily (PwC)
- On average, more men than women use voice search at least once per month (Social Media Today)
- A study conducted by Uberall found that 21% of respondents were using voice search on a weekly basis (Search Engine Watch)
- Close to 50% of people are now researching products using voice search (Social Media Today)
- The number of voice search increased by 35x from 2008 to 2016 (Kleiner Perkins)
- A HubSpot survey found that 74% of respondents had used voice search within the last month (HubSpot)
- Mobile voice search on Google is now translated in over 60 languages (Wikipedia)
Voice Search SEO Statistics
If you work in digital marketing, you’re probably wondering: “OK so voice search is growing. How do I take advantage of it?”. Fortunately, you don’t have to wonder or guess. This list of voice search stats about optimizing for voice search will help you tap into this emerging trend.
- After analyzing 10,000 Google Home search results, Brian Dean found that it takes an average of 4.6 seconds for a voice search result page to load (Backlinko)
- 70.4% of voice search result pages are HTTPS websites (Backlinko)
- The average voice search result contains only 29 words (Backlinko)
- Pages using Schema only account for 36.4% of voice search results (Backlinko)
- Nearly 10% of voice search queries begin as actual questions – who, what, when, where, why, how – as compared to only 3.7% of text-based searches (Bruce Clay)
- Websites with high domain and link authority tend to rank best in voice search (Backlinko)
- Content that has been highly shared ranks well in Google voice search – the average result has 1,199 Facebook shares and 44 Tweets (Backlinko)
- The average voice search result is easy to written in natural language and is easy to understand (typically written at a 9th grade reading level) (Backlinko)
- According to Econsultancy, only about 13% of all searches on Google are from voice search (Econsultancy)
- 40.7% of all answers from voice search are pulled from a Featured Snippet (Backlinko)
- Google voice search result pages have an average of 2,312 words (Backlinko)
- Around 75% of voice search results rank in the top 3 on desktop for that query (Backlinko)
- Dentists are the top business group optimized for voice search (Search Engine Watch)
- Consumer protection agencies are the group least optimized for voice search (Search Engine Watch)
- The average voice search query is 4.2 words, compared to an average of 3.2 words for text-based searches (Bruce Clay)
- Voice searches on mobile are 3x more likely be local-based than text searches (Search Engine Watch)
- 20% of mobile queries are now voice searches (Search Engine Land)
- 25% of searches on desktops with Microsoft Windows 10 are through Cortana voice search (Social Media Today)
Consumer Preferences & Trends
So it’s clear that voice search is here. And it’s real. But why do people search for certain things with their voice and not others? And what devices do they use most often? Here’s what the stats have to say.
- 61% of consumers say voice search is most useful to them when their hands or vision is occupied (Social Media Today)
- The top 3 places where consumers keep their voice assistants: the living room (52%), bedroom (25%), and kitchen (22%) (Google)
- 16% of Americans own a voice-activated smart speaker in their home (NPR)
- The top item people use voice search for is to find deals, promos, and sales (Social Media Today)
- 53% of voice-activated speaker owners report it feeling natural to talk to it (Google)
Purchasing Using Voice Search
Voice search is great for SEO and content marketing. But can it actually lead to more sales? Let’s find out.
- The top 3 categories in which consumers use voice-activated search to make purchases are groceries (20%), entertainment (19%) and electronics (17%) (OC&C Strategy Consultants)
- Of American adults who have access to a smart speaker (Google Home, Apple HomePod or Amazon Echo), 11.5% claimed to use them to buy something at least monthly (Voicebot)
- 26% of smart speaker owners have used their voice device to make a purchase (Voicebot)
- 33% of people have used voice search to order takeout from a local restaurants (BrightLocal)
- 54% of consumers want to have the ability to make reservations at a restaurant or bar via voice search (BrightLocal)
- 51% of consumers claim they would use voice search to find a local business near them (BrightLocal)
Voice Search Forecasts & Predictions
So far we’ve taken a snapshot of the current voice search landscape. Now it’s time to shift gears a little bit and look at voice search stats that focus on the future.
- By 2020, 50% of all searches will be voice searches (ComScore)
- A study conducted by OC&C Strategy Consultants forecasts that 55% of all American households will own a voice-activated smart speaker by 2022 (OC&C Strategy Consultants)
- Voice commerce sales are expected to reach $40 billion by 2022 (OC&C Strategy Consultants)
- Smart speaker device sales are projected to reach 36 million units in 2019, up from about 34 million in 2018 (Statista)
- 30% of web sessions will be done via a screenless-device by 2020 (Gartner)
- By 2020, an estimated 21.4 million smart speaker devices will be present in the US (Social Media Today)
- The market for voice search is expected to grow to $15.8 billion in 2021 (iProspect)
I hope you enjoyed this list of voice search statistics.
Now that you’ve gone through all of the stats, I’d like to hear from you:
What do you think about voice search?
Or maybe you have a question about one of the stats on this page.
Either way, go ahead and leave a comment.