135 Super Interesting Social Media Marketing Stats

135 Super Interesting Social Marketing Media Stats

This is a list of UPDATED social media marketing statistics.

On this list of stats you’ll find up-to-date data on:

  • Facebook use and engagement
  • Social media advertising
  • Instagram engagement
  • Snapchat marketing
  • And more

So if you’re looking for new and updated social media stats, you’ve come to the
right place.

Social Media Marketing Stats

01.Facebook Statistics

Facebook may not be growing like it used to. But it’s still the biggest social media platform on the planet (by a mile). So it’s no wonder that a majority of businesses say that Facebook is their #1 social media marketing channel. That said: how relevant is Facebook marketing in 2020? Let’s see what the data says…

  1. Facebook reported 2.38 billion active monthly users as of March 2019 (Motley Fool)
  2. Facebook users spend an average of 58 minutes daily using the mobile app (TechJury)
  3. 74% of U.S. adults who use Facebook visit the site daily (Pew Research)
  4. Wednesday at 11am and 1pm are the best times to post on Facebook (Sprout Social)
  5. 61% of marketers cite Facebook as the most important social channel they use for business (Social Media Examiner)
    61% Of Marketers Cite Facebook As The Most Important Social Channel They Use For Business
  6. 69% of U.S. adults use Facebook (Pew Research)
  7. It only takes a quarter of a second of exposure for someone on Facebook to be able to recall a piece of content (Facebook)
  8. Facebook Stories has been adopted by over 150 million users (Facebook)
  9. Mobile accounts for 95.1% of all Facebook sessions (TechJury)
    Mobile Accounts For 95.1% Of All Facebook Sessions
  10. The average Facebook visit lasts for 6 minutes and 23 seconds (eMarketer)
  11. Non-English speakers make up 50% of Facebook users (Sprout Social)
  12. 75% of adult men on the internet use Facebook versus 83% of adult women (Pew Research)
  13. More than 4 out of every 5 Facebook users are ages 45 and under (Statista)
  14. India accounts for 14% of all Facebook users, more than any other country. The United States comes in second with 10% of all users. (Sprout Social)
  15. 75% of people who earn at least $75k/year are Facebook users (Sprout Social)
  16. Facebook posts that include an image get 2.3x the engagement (BuzzSumo)
  17. 85% of videos viewed on Facebook are watched without audio (Digiday)
  18. Native Facebook videos receive an average of 530% more comments as compared to YouTube videos shared on Facebook (Quintly)

02.Instagram Marketing Statistics

Instagram marketing isn’t only for “influencers”. As you’re about to see, industry studies show that businesses of all shapes and sizes can benefit from having a presence on this growing platform.

  1. Rival IQ found that Instagram’s median engagement rate to be 1.6%, as compared to only 0.09% on Facebook and 0.048% on Twitter (Rival IQ)
  2. Instagram videos receive 21.2% higher interactions than single photos, and 18.6% more interactions than carousels (Sprout Social)
  3. Wednesdays at 11am or Fridays between 10am and 11am are the best times to post on Instagram (Sprout Social)
  4. There are over 1 billion monthly active internet users on Instagram (Instagram)
  5. Instagram has over 500 million daily stories active (Instagram)
  6. The top 3 countries with the most Instagram users are the United States (110 million), Brazil (70 million), and India (69 million) (Statista)
  7. 37% of U.S. adults use Instagram (Pew Research)
  8. 60% of Instagram users visit the social platform on a daily basis (Pew Research)
  9. 80% of Instagram users follow a business (Instagram)
  10. 68% of people who use Instagram on a weekly basis visit Instagram to interact with creators (Instagram)
  11. 42% of U.S. women on Instagram consider shopping a hobby (Instagram)
  12. 72% of Instagram users claim to have made a product purchase after seeing it on the app (Business Insider)
  13. Over 100 million photos and videos are shared on Instagram daily (Omnicore)
  14. Instagram posts with faces get 38% more likes (Georgia Tech)
  15. Videos receive 2x the engagement of photos on Instagram (AdWeek)
  16. Over 500 million accounts on Instagram are using Stories (Instagram)
  17. More than 150 million people use Instagram Direct each month to communicate directly with a business (Instagram)

03.LinkedIn Statistics

LinkedIn may not be the hot new social media site (it started way back in 2003… before Facebook!). But since Microsoft acquired LinkedIn, they’ve modernized the platform in a big way. And B2B marketers are taking notice. Check out this list of social media marketing stats focused on LinkedIn to see why.

  1. Wednesdays between 9am and 10am or 12pm are the best times to post to LinkedIn (Sprout Social)
  2. 91% of executives find LinkedIn to be the top place for professionally relevant content (Sprout Social)
    91% Of Executives Find LinkedIn To Be The Top Place For Professionally Relevant Content
  3. LinkedIn has over 630 million users worldwide (LinkedIn)
  4. There are over 30 million companies on LinkedIn (LinkedIn)
  5. Over 70% of LinkedIn members reside outside of the U.S. (LinkedIn)
  6. 27% of U.S. adults use LinkedIn (Pew Research)
  7. 82% of B2B marketers say LinkedIn is their most successful content marketing channel (LinkedIn)
  8. 97% of B2B marketers use LinkedIn to help drive their content marketing strategy (LinkedIn)
  9. 51% of U.S. adults with a college degree use LinkedIn (Pew Research)
  10. 49% of LinkedIn users earn at least $75,000/year (Pew Research)
  11. LinkedIn is responsible for 46% of the traffic coming from social media to B2B websites (LinkedIn)
  12. 80% of B2B leads coming from social media are from LinkedIn (LinkedIn)
  13. 57% of all the traffic on LinkedIn’s platform is conducted on mobile (LinkedIn)
  14. 43% of B2B marketers have claimed to have generated a customer through LinkedIn (LinkedIn)

04.Twitter Statistics

Twitter may not have the 1 billion+ user base of a Facebook or YouTube. But it’s still one of the biggest social media sites on the planet. And for certain industries (like tech and business) it’s the undisputed go-to site.

  1. Over 500 million tweets are posted daily (Twitter)
    Over 500 Million Tweets Are Posted Daily
  2. Twitter claims to have 321 million monthly users (Washington Post)
  3. Wednesdays and Fridays at 9am are the best times to post to Twitter (Sprout Social)
  4. Nearly 80% of Twitter users reside outside of the U.S. (PR Newswire)
  5. 22% of U.S. adults use Twitter (Pew Research)
  6. 42% of U.S. adults who use Twitter visit the platform at least once daily (Pew Research)
  7. 71% of Twitter users get news on the site (Pew Research)
  8. 67% of B2B marketers use Twitter to market their businesses, as compared to 57% of B2C marketers (Statista)
  9. Roughly 40% of Twitter users claim to have made a purchase directly from an influencer’s tweet (Twitter)
  10. 61% of Twitter users follow a creator on the platform (Twitter)
  11. Mobile Twitter users spend an average of 173.4 million minutes each month on the social media platform (Statista)
  12. Tweets containing a GIF boost engagement by 55% (Twitter)
  13. Tweets that include images or videos are 94% more likely to be retweeted (Buffer)

05.Pinterest Statistics

Should Pinterest be part of your social media marketing strategy? If so, how should you use the platform to turn pins into more sales for your business? Well, these Pinterest marketing stats will help you answer those questions.

  1. Pinterest has more than 250 million users (Pinterest)
  2. 28% of U.S. adults use Pinterest (Pew Research)
    28% of U.S. adults use Pinterest
  3. 90% of weekly Pinterest users use the platform to help them make purchase decisions (Pinterest)
  4. 55% of Pinterest users interested in fashion use the platform to discover style and fashion products (Pinterest)
  5. 35% of U.S. adults ages 30-49 are Pinterest users (Statista)
  6. 70% of Pinterest users find new products using the platform (Pinterest)
  7. 66% of users buy something from a brand after seeing one of their pins (Pinterest)
  8. 41% of Pinners use Pinterest while shopping inside of a store (Pinterest)
  9. 59% of Pinterest users discover more information about their product purchases using the platform (Pinterest)
  10. 79.5% of U.S. based Pinterest users are female (Statista)
  11. 28% of global social media marketers use Pinterest to promote their business (Statista)
  12. 85% of Pinterest users visit the social platform on mobile (Pinterest)
  13. The average session on Pinterest lasts 14.2 minutes (Branex)
  14. There are more than 2x more travelers on Pinterest than the top online travel agency sites (Pinterest)

06.YouTube Statistics

It’s hard to believe that, with 1 billion active users, YouTube is still growing. How big is YouTube in 2020? And how do people consume video content on YouTube? Let’s find out.

  1. YouTube holds the #1 spot for the most-widely used online platform (Pew Research)
  2. 73% of U.S. adults use YouTube (Pew Research)
  3. 87% of marketers are using YouTube as part of their content marketing (HubSpot)
  4. Over 1 billion hours of video are consumed on YouTube daily (YouTube)
  5. 70% of YouTube’s total watchtime comes from mobile (YouTube)
  6. Brian Dean analyzed 1.3 million YouTube Videos and found that comment count, views, shares, and likes are all strongly correlated with higher rankings on YouTube (Backlinko)
  7. The average video ranking on YouTube’s first page of results is 14 minutes and 50 seconds in length (Backlinko)
  8. 68.2% of videos that rank on the first page of YouTube are in HD (Backlinko)
  9. 400 hours of content is uploaded to YouTube every minute (Tubefilter)
  10. YouTube is the second largest search engine in the world (SparkToro)
  11. 9 out of 10 of the best performing YouTube videos use a custom thumbnail (YouTube)
  12. 78.9% of videos ranking in the top 10 of Google’s search results are hosted on YouTube (Perficient Digital)
  13. YouTube’s reach to adults during prime-time TV hours is more than any cable TV network (Google)

07.Snapchat Statistics

Snapchat definitely skews to a younger demographic. That said: if you’re target audience is 18-29, then it might be a platform to try out. These stats will help you figure out whether or not Snapchat makes sense for you.

  1. Snapchat has 190 million daily active users (Statista)
  2. There are roughly 2.1 million Snaps created every minute on Snapchat (Statista)
  3. 24% of U.S. adults use Snapchat (Pew Research)
  4. 62% of people in the U.S. ages 18-29 years old use Snapchat (Pew Research)
  5. 61% of U.S. adults who use Snapchat use the app at least once daily (Pew Research)
  6. Running a geofilter on an area roughly the size of a suburban home costs an average of $5-$20/day (Buycustomgeofilters)
  7. Roughly 61% of Snapchat’s user base is female (Statista)
  8. Snapchat users send an average of 34.1 messages daily (CNBC)
  9. Snapchat users spend an average of 34.5 minutes each day on the platform (CNBC)

08.Social Media Advertising Stats

Does advertising on social media work? If so, what platforms and approaches have the highest ROI? Let’s see what the stats have to say.

  1. 53% of organizations engage in paid social ads (Hootsuite)
  2. Global social media ad spend is expected to reach over $98B by the end of 2019 (Statista)
  3. Facebook ads have an average cost-per-click of $1.86 (Fit Small Business)
  4. Facebook ads have an average cost-per-thousand-views of $11.20 (Fit Small Business)
  5. Of people who click on Facebook ads, 26% end up making a purchase (Sparkcentral)
  6. The average number of ads that a Facebook user clicks on each month is 8 (Hootsuite)
  7. 25.1% of business pages on Facebook have incorporated paid media (Hootsuite)
  8. 30 second ads on YouTube videos have a view-through rate 30% higher than 15 second ads (Google)
  9. Over 2 million businesses use Instagram for advertising (Instagram)
  10. 7 million businesses use Facebook for advertising (Facebook)
  11. Promoted tweets that include videos reduce cost per engagement by 50% (Twitter)
  12. The percentage of total marketing budgets dedicated to social media advertising is expected to nearly double by 2023 (The CMO Survey)
  1. 3.2 billion people use social media (Hootsuite)
  2. 95% of organizations use Facebook, 84% use Twitter, 74% use Instagram, and 62% use LinkedIn (Hootsuite)
  3. 67% of marketers believe that social media will increasingly contribute to a company’s revenue (Hootsuite)
  4. 26% of companies are engaged in influencer marketing (Hootsuite)
  5. While Facebook holds the top spot for most widely used social media platform for both B2B and B2C companies, the second most important platform for B2B brands is LinkedIn, and Instagram for B2C brands (HooteSuite)
  6. The majority of social media users (58%) prefer visual content over text in their feeds (Sprout Social)
  7. Only 34% of organizations measure the ROI of their social media activities (Hootsuite)
  8. The average person spends 2.5 hours on social media and social messaging each day (GlobalWebIndex)
  9. As of April 2019, the number of global active users for Facebook is 2.32 billion, Instagram is 1 billion, Twitter is 330 million, LinkedIn is 303 million, and SnapChat is 287 million (Statista)
  10. The top 3 ways marketers focus their social media content is around teaching (61%), storytelling (58%), and inspirational posts (53%) (Sprout Social)
  11. Backlinko and Buzzsumo teamed up to analyze 912 million blog posts and found that headlines containing 14-17 words result in 76.7% more social shares compared to short headlines (Backlinko)
  12. Building brand awareness is the top goal companies want to achieve from their social media strategy (HooteSuite)
  13. Blog posts consisting of 1,000-2,000 words receive an average of 56.1% more social shares as compared to content with fewer than 1,000 words (Backlinko)
  14. On average, headlines in the form of a question get 23.3% more shares on social than other headline types (Backlinko)
  15. List posts result in 218% more social shares than “how to” posts and 203% more shares compared to infographics (Backlinko)
  16. 1.3% of all posts published on the internet receive 75% of all social shares (Backlinko)
  17. Only 41% of people across the world trust social media (Edelman)
  18. 40% of consumers state they only become emotionally attached to a brand if they interact with them on social media (Edelman)
  19. 64% of businesses have already or are planning to incorporate Instagram Stories into their social media strategy (Hootsuite)
  20. Stories are growing 15 times faster than posts in the feed (Hootsuite)
  21. 76% of consumers in the U.S. have purchased a product that was shown in a brand’s post on social (Curalate)
  22. 58% of B2C companies consider the time and money spent on social media to be valuable, as compared to 46% of B2B companies (Clutch)
  23. A study conducted by Rival IQ found that the average number of daily Facebook posts is 0.97, Instagram posts is 0.70, and Tweets is 0.86 (Rival IQ)
  24. List posts of “10” receive 4x as many social shares as compared to those with of 23, which is the second most popular number for list posts (OkDork)
  25. The top 3 platforms that marketers use to post organic videos and video ads are YouTube, Facebook, and Instagram (Animoto)

Conclusion

There you have it: my giant list of social media marketing statistics.

Considering how quickly social media changes, this list will be kept up to date. That way, you never have to wonder: “Are these stats still relevant?”.

With that, I’d like to hear what you have to say.

Which stat surprised you the most? Or maybe you have a stat of your own to share.

Either way, go ahead and share your thoughts in the comments section below.

3 Comments

Leave a Comment

Your email address will not be published. Required fields are marked *