I recently decided to make ranking for Featured Snippets a priority.
And it helped us go from a handful of Featured Snippets rankings to over 390.
Here’s the step-by-step process that I used.
1. Find Featured Snippet opportunities
Like most things in SEO, the first step is keyword research.
Keywords that you already rank for.
Keywords that have a Featured Snippet.
Why is it important to focus on keywords that you rank for already?
99.58% of all Featured Snippets are from pages that rank on the first page for that term.
So if you don’t already rank in the top 10, you have zero chance of ranking in the Featured Snippet spot.
How do you find Featured Snippet Opportunities?
Ahrefs “Organic Keywords” report.
It shows you keywords that you rank for… that also have a Featured Snippet:
4,512 keywords? Looks like I have some work to do 🙂
2. Add “Snippet Bait” to Your Page
“Snippet Bait” is a 40-60 word block of content specifically designed to rank in the Featured Snippet spot.
Why 40-60 words?
Well, SEMrush analyzed nearly 7 million Featured Snippets. And they found that the most Featured Snippets are 40-60 words long.
I wrote short Snippet Bait definitions for every page of The Content Marketing Hub.
And these helped my content rank in the Featured Snippet spot for lots of definition keywords.