Roblox launched in 2006 as a gaming platform focused on user-created games.
The startup saw limited traction at first. But Roblox’s popularity has picked up considerably over the last few years.
The pandemic, which helped the gaming industry achieve skyrocketing growth, has added millions of users to Roblox’s platform.
In fact, in January 2021, Roblox hit a milestone of 199 million monthly active users (an increase from 121 million in February 2020).
Here’s a breakdown of what you’ll learn about Roblox in 2021:
- Roblox Usage Statistics (Top Picks)
- How many people use Roblox?
- Roblox usage around the world
- What’s the number of engagement hours on Roblox?
- What’s the average daily usage of Roblox?
- How many games are available on Roblox?
- What are the most popular games on Roblox?
- Roblox user demographics
- Roblox usage by device
- How does Roblox make money?
- Roblox revenue numbers
- How much mobile spending happens on Roblox?
- How much do users spend on Roblox direct purchases?
- How many developers are on Roblox?
- How much can developers make on Roblox?
Roblox Usage Statistics (Top Picks)
- Roblox has 32.6 million daily active users. That’s up from 7 million daily active users in 2016.
- There are 7 million developers on the Roblox platform.
- Roblox had 5.7 million concurrent users during the platform’s all-time peak usage.
- Community developers have made over $200 million on Roblox.
- Roblox has over 18 million games.
- 67% of Roblox users are under 16.
Roblox monthly active users
Roblox currently has 199 million monthly active users, according to estimates from RTrack. Roblox’s user base has seen significant growth over the past 18 months.
(In fact, Roblox added 80 million users in 2020 alone.)
We’ve charted Roblox user growth since 2016:
With that, here’s a table that contains the full data:
|9+ million||February 2016|
|30+ million||December 2016|
|48+ million||March 2017|
|56+ million||July 2017|
|64+ million||December 2017|
|70+ million||September 2018|
|90+ million||April 2019|
|100 million||August 2019|
|113 million||December 2019|
|119 million||January 2020|
|121 million||February 2020|
|134 million||March 2020|
|146 million||April 2020|
|155 million||May 2020|
|158 million||June 2020|
|164 million||July 2020|
|169 million||August 2020|
|175 million||September 2020|
|172 million||October 2020|
|170 million||November 2020|
Roblox daily active users
Roblox has 37.1 million daily active users worldwide. An increase from 13.7 million daily active users in 2018.
In fact, the number of Roblox daily active users in Q4 2020 increased by 170.8% compared with Q4 2018.
Here’s a full breakdown of Roblox’s daily active users since Q1 2018:
|Quarter, year||Daily active users (Global)|
|Q1 2018||10.3 million|
|Q2 2018||11.3 million|
|Q3 2018||12.7 million|
|Q4 2018||13.7 million|
|Q1 2019||15.8 million|
|Q2 2019||17.1 million|
|Q3 2019||18.4 million|
|Q4 2019||19.1 million|
|Q1 2020||23.6 million|
|Q2 2020||33.4 million|
|Q3 2020||36.2 million|
|Q4 2020||37.1 million|
Averaged on a yearly basis, Roblox has 32.6 million daily active users as of 2020. That’s an increase of 1.85x over the previous year.
Here’s a table showing Roblox daily active users on an annual basis since 2018:
Geographic distribution of Roblox users
33% of Roblox’s daily active users are based in the US & Canada. That amounts to 11.5 million daily active users in the US & Canada.
In fact, the number of Roblox daily active users in the US & Canada grew by 82.54% in Q3 2020 (compared with the same quarter in 2019).
Here’s the complete breakdown of US and Canadian daily active users over the past few quarters:
|Quarter, year||Daily active users (US & Canada)|
|Q4 2018||5 million|
|Q1 2019||5.7 million|
|Q2 2019||6 million|
|Q3 2019||6.7 million|
|Q4 2019||6.3 million|
|Q1 2020||7.8 million|
|Q2 2020||11.4 million|
|Q3 2020||11.5 million|
The European region has nearly the same number of daily active users as in North America.
The company’s recent SEC filing (Form S-1) reports that Roblox has 10.4 million daily active users in Europe. Which equals 29% of Roblox’s total worldwide user base.
Here’s the breakdown for Roblox DAUs in Europe:
|Quarter, year||Daily active users (Europe)|
|Q4 2018||3.7 million|
|Q1 2019||4.6 million|
|Q2 2019||4.8 million|
|Q3 2019||4.9 million|
|Q4 2019||5.5 million|
|Q1 2020||7 million|
|Q2 2020||9.9 million|
|Q3 2020||10.4 million|
In the Asia-Pacific region, Roblox has 5.4 million daily active users. Roblox has added 2.6 million new daily active users in Asia over the past 4 quarters alone.
Here’s the table with historical data on Roblox DAUs growth in Asia:
|Quarter, year||Daily active users (Asia-Pacific)|
|Q4 2018||2.1 million|
|Q1 2019||2.3 million|
|Q2 2019||2.7 million|
|Q3 2019||2.8 million|
|Q4 2019||3.2 million|
|Q1 2020||3.7 million|
|Q2 2020||4.6 million|
|Q3 2020||5.4 million|
9 million daily active Roblox users are based outside of North America, Europe and Asia.
In fact, the daily active user base of Roblox outside of North America, Europe and Asia increased by 3.21x in less than 2 years.
Here’s an overview of Roblox DAUs outside of North America, Europe and Asia-Pacific over the last few years:
|Quarter, year||Daily active users (Rest of the World)|
|Q4 2018||2.8 million|
|Q1 2019||3.3 million|
|Q2 2019||3.6 million|
|Q3 2019||4 million|
|Q4 2019||4.1 million|
|Q1 2020||5.2 million|
|Q2 2020||7.4 million|
|Q3 2020||9 million|
Engagement hours on Roblox
“Engagement hours” refers to the total time spent on the Roblox platform.
When Roblox first launched in 2006, they had a very limited engagement. Since 2016, engagement hours on the platform began taking off exponentially.
8.43 billion hours of user engagement on Roblox was registered in Q4 2020 (an increase from 2.1 billion vs. late 2018).
In fact, Roblox added 5.01 billion hours of engagement in the first 3 quarters of 2020 alone.
Here’s the full breakdown of Roblox’s engagement hours over the past few quarters:
|Quarter, year||Hours of engagement|
|Q1 2018||2.1 billion|
|Q2 2018||2.17 billion|
|Q3 2018||2.63 billion|
|Q4 2018||2.53 billion|
|Q1 2019||2.97 billion|
|Q2 2019||3.25 billion|
|Q3 2019||3.73 billion|
|Q4 2019||3.7 billion|
|Q1 2020||4.87 billion|
|Q2 2020||8.58 billion|
|Q3 2020||8.71 billion|
|Q4 2020||8.43 billion|
What’s the average daily usage of Roblox?
Roblox daily active users spend an average of 156 minutes (2.6 hours) per day on the platform.
How many games are available on Roblox?
Roblox defines the number of available games as “experiences”.
According to Roblox internal data, there are over 18 million games on Roblox.
What are the most popular games on Roblox?
Ranked by the number of visits, Adopt Me! is currently the most popular game on Roblox. Other top entries include Tower of Hell, MeepCity, and Piggy.
Here are the top 10 most popular Roblox games (based on the number of visits):
|Name of the game||Number of visits|
|Adopt Me!||19.46 billion|
|Tower of Hell||9.54 billion|
|Royale High||5.4 billion|
|Murder Mystery 2||4.22 billion|
|Welcome to Bloxburg||3.92 billion|
|Work at a Pizza Place||3.02 billion|
Age distribution of Roblox’s user base
Roblox is dominated by young users. 67% of users are under the age of 16. Only 14% of Roblox’s users are over 25 years old.
Here’s the age distribution of Roblox’s user base:
|Age group||Share (among DAUs)|
According to Roblox Investor Day presentation, 54.86% of Roblox daily active users were under 13 years old as of 2020. That’s largely unchanged from previous years, with 59.3% and 57.76% for 2019 and 2018 respectively.
Roblox users by gender
Roblox gender distribution is currently almost equal with 51% male, 44% female (the remaining 5% are unknown).
That’s a considerable change considering that only 35% of Roblox users were female back in 2016.
Here’s an overview of Roblox’s audience by gender:
|Gender||Share (among DAUs)|
Platform distribution of Roblox players
72% of Roblox user sessions happen on mobile devices. The desktop platform also has a considerable share of 25%. The rest of Roblox’s users (3%) access Roblox via consoles.
Here’s the complete breakdown of Roblox usage by platform:
|Platform||Share (among DAUs)|
How does Roblox make money?
Roblox makes money via purchases of Robux by users, subscription fees from Roblox Premium, and commissions charged from developers when they make a successful transaction.
Roblox’s main business model leverages its internal currency (Robux).
Robux can be earned and spent on the platform. And traded through a proprietary exchange into real-world currency (US dollars).
While the majority of experiences (games) on Roblox are free, users are able to purchase specific enhancements.
Robux can be purchased by users via:
- One-time purchase
- Roblox Premium (subscription)
Developers and creators can earn Robux via:
- Selling access to games and enhancements
- Engagement-based payouts
- Sale of content and tools between developers
- Selling items to users through the Avatar Marketplace
Developers get 70% of every game purchase on Roblox. With Roblox retaining the remaining 30%.
For items that appear in the Avatar Marketplace, creators get a 30% cut, while Roblox retains 70% of the transaction.
Roblox’s current revenue
Roblox brings in $242.19 million in quarterly revenue. An increase of 4x since 2018.
Here’s the complete overview of Roblox’s revenue over time:
|Quarter, year||Revenue (in US dollars)|
|Q1 2018||59.72 million|
|Q2 2018||72.58 million|
|Q3 2018||84.52 million|
|Q4 2018||95.95 million|
|Q1 2019||107.08 million|
|Q2 2019||115.78 million|
|Q3 2019||127.03 million|
|Q4 2019||138.34 million|
|Q1 2020||156.78 million|
|Q2 2020||189.7 million|
|Q3 2020||242.19 million|
Mobile spending on Roblox worldwide
Quarterly mobile spending on Roblox is $308 million. Roblox has reported a significant growth in mobile spending over the last few years.
To put this in perspective, mobile spending on Roblox was less than $20 million in 2016 and $109 million during the first few months of 2019.
Here’s the complete breakdown of mobile spending on Roblox over time:
|Quarter, year||Mobile spending (in US dollars)|
|Q1 2016||5 million|
|Q2 2016||8 million|
|Q3 2016||13 million|
|Q4 2016||20 million|
|Q1 2017||33 million|
|Q2 2017||37 million|
|Q3 2017||49 million|
|Q4 2017||60 million|
|Q1 2018||77 million|
|Q2 2018||80 million|
|Q3 2018||87 million|
|Q4 2018||91 million|
|Q1 2019||109 million|
|Q2 2019||118 million|
|Q3 2019||143 million|
|Q4 2019||174 million|
|Q1 2020||190 million|
|Q2 2020||319 million|
|Q3 2020||308 million|
In the US alone, mobile spending on Roblox reached a total of $746.4 million in 2020.
Source: Sensor Tower.
How much Robux has been purchased so far?
The amount of virtual currency (Robux) purchased by players on Roblox is defined by the company as “bookings”.
In the first 9 months of 2020, $1.24 billion worth of Robux was purchased on Roblox.
Here’s the full breakdown over the past few years:
|Year||Bookings (in US dollars)|
Note: Data only includes the first 9 months of 2020.
The average Roblox user purchases $13.73 in Robux. That’s up from $8.98 in 2019.
Here’s a quarterly overview on ABPDAU (average bookings per daily active users) over time:
|Quarter, year||Average booking (in US dollars)|
Number of developers on Roblox
Roblox currently has 7 million developers. An increase from 1.7 million in March 2017. In 2016, the number of developers on Roblox was only around 634,000.
How much can developers & creators make via Roblox?
Developers on Roblox made $113.68 million in Q4 2020. An increase of 6.98x since the beginning of 2018.
Roblox developers made more than $328 million in 2020.
Here’s the breakdown of Roblox developer income by quarter since the beginning of 2018:
|Quarter, year||Development exchange fees (in US dollars)|
|Q1 2018||16.28 million|
|Q2 2018||16.49 million|
|Q3 2018||18 million|
|Q4 2018||21.1 million|
|Q1 2019||22.72 million|
|Q2 2019||23.29 million|
|Q3 2019||26.2 million|
|Q4 2019||39.76 million|
|Q1 2020||44.5 million|
|Q2 2020||85.05 million|
|Q3 2020||85.47 million|
|Q4 2020||113.68 million|
From September 2019 – September 2020, over 960,000 community developers earned virtual currency on the platform.
3,800 of them qualified (met set criteria) to exchange Robux for real-world currency.
Out of this group, 2,800 developers actually traded their Robux for US dollars.
99.47% of community developers make less than $1,000 per year on Roblox.
32 Roblox developers made over a million dollars over the past year.
Below you’ll find a breakdown of creator earnings (post exchange fees):
|Number of developers & creators||Range of rewards|
You reached the finish line of my collection of Roblox stats for 2021. The Roblox gaming platform is taking off. They’re adding users. And users are spending more time playing and developing games on the platform.
Thanks to their recent success, Roblox recently went public on the New York Stock Exchange. It will be interesting to follow their journey as a publicly-traded company.
Now I’m eager to hear what you have to say:
Do you think the valuation of Roblox is too high? Too low?
Or maybe you think we missed some important facts or stats?
Either way, let us know in the comments below.