Roblox User and Growth Stats You Need to Know in 2024
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Roblox User and Growth Stats You Need to Know

Brian Dean

Written by Brian Dean

Roblox Usage and Growth Statistics: How Many People Use Roblox

Roblox launched in 2006 as a gaming platform focused on user-created games.

The startup had limited market traction during its first few years. But Roblox’s popularity has picked up considerably as of late.

The pandemic, which helped the gaming industry see skyrocketing growth, has also added millions of users to Roblox.

In fact, in May 2023, Roblox hit a milestone of 300 million monthly active users (an increase from 121 million in February 2020).

Here’s a breakdown of what you’ll learn about Roblox:

Roblox Usage Statistics (Top Picks)

  • Roblox has 70.2 million daily active users. That’s up from 23.6 million daily active users in the beginning of 2020.
    Roblox Daily Active Users
  • There are 3 million developers on the Roblox platform.
  • Community developers have made over $701 million on Roblox in the first 9 months of 2023 alone.
  • Roblox has over 5.5 million active experiences.
  • 60% of Roblox users are under 16.

Roblox Monthly Active Users

As of May 2023, Roblox has 300 million monthly active users, according to estimates from RTrack. Roblox’s user base has seen significant growth over the past few years.

Roblox Monthly Active Users

(In fact, Roblox added 100 million users over the past 2 years alone.)

We’ve charted Roblox user growth since 2016:

Roblox User Growth

With that, here’s a table that contains the full data:

Users Date
9+ million February 2016
30+ million December 2016
48+ million March 2017
56+ million July 2017
64+ million December 2017
70+ million September 2018
90+ million April 2019
100 million August 2019
113 million December 2019
119 million January 2020
121 million February 2020
134 million March 2020
146 million April 2020
155 million May 2020
158 million June 2020
164 million July 2020
169 million August 2020
175 million September 2020
172 million October 2020
170 million November 2020
199 million January 2021
199 million February 2021
192 million March 2021
202 million April 2021
200 million May 2021
206 million June 2021
217 million July 2021
220 million August 2021
219 million September 2021
226 million October 2021
260 million October 2022
300 million May 2023

Sources: RTrack 1, RTrack 2, RTrack 3, RTrack 4, Roblox, TechCrunch

Roblox Daily Active Users

Roblox has 70.2 million daily active users worldwide. An increase from 58.8 million daily active users by the end of 2022.

In fact, the number of Roblox daily active users in Q3 2023 increased by 48.41% compared with Q3 2021.

Roblox Daily Active Users Growth

Here’s a full breakdown of Roblox’s daily active users since Q1 2018:

Quarter, year Daily active users (Global)
Q1 2018 10.3 million
Q2 2018 11.3 million
Q3 2018 12.7 million
Q4 2018 13.7 million
Q1 2019 15.8 million
Q2 2019 17.1 million
Q3 2019 18.4 million
Q4 2019 19.1 million
Q1 2020 23.6 million
Q2 2020 33.4 million
Q3 2020 36.2 million
Q4 2020 37.1 million
Q1 2021 42.1 million
Q2 2021 43.2 million
Q3 2021 47.3 million
Q4 2021 49.5 million
Q1 2022 54.1 million
Q2 2022 52.2 million
Q3 2022 58.8 million
Q4 2022 58.8 million
Q1 2023 66.1 million
Q2 2023 65.5 million
Q3 2023 70.2 million

How often do Roblox users engage with the platform?

To measure this, we calculated the daily active users (DAU) to monthly active users (MAU) ratio to evaluate “stickiness”.

Roblox’s DAU/MAU ratio reached 21.83% in Q2 2023, meaning from 300 million monthly active users, approximately every 5th user engaged with the platform daily.

We’ve charted Roblox DAU/MAU ratio over time since Q1 2020:

Roblox DAU/MAU Ratio

Note: Calculations are based on estimates of monthly active users from a third-party party provider, while data for daily active users taken from company reports. Actual DAU/MAU ratio may differ.

Sources: Roblox, Statista

Geographic Distribution of Roblox Users

Nearly half (49.29%) of Roblox daily active users are based in the US, Canada or Europe, amounting to 34.6 million daily active users in Q3 2023.

Roblox Daily Active Users by Region

Another 50.71% of Roblox daily active users are located in Asia-Pacific and other international markets outside of North America and Europe, accounting for 35.6 million daily active users in Q3 2023.

We’ve charted growth of Roblox daily active user base by region since Q1 2018:

Geographic Distribution of Roblox Users

As shown on the graph, international markets outside of the US, Canada (specifically Asia-Pacific and Europe) became vital growth areas for the Roblox platform in the past few years in terms of growing daily active user base.

Let’s take a detailed look at each geographic market.

22.4% of Roblox’s daily active users are based in the US & Canada. That equals to 15.7 million daily active users in the US & Canada alone.

22.4% of Roblox’s daily active users are based in the US & Canada

In fact, the number of Roblox daily active users in the US & Canada has only grown by 10.56% in Q3 2023 (compared with the same quarter in 2022).

Here’s the complete breakdown of US and Canadian daily active users over the past few quarters:

Quarter, year Daily active users (US & Canada)
Q1 2018 4.4 million
Q2 2018 4.6 million
Q3 2018 5.1 million
Q4 2018 5 million
Q1 2019 5.7 million
Q2 2019 6 million
Q3 2019 6.7 million
Q4 2019 6.3 million
Q1 2020 7.8 million
Q2 2020 11.4 million
Q3 2020 11.5 million
Q4 2020 11.3 million
Q1 2021 12.6 million
Q2 2021 12.1 million
Q3 2021 12.2 million
Q4 2021 11.2 million
Q1 2022 12.4 million
Q2 2022 12.4 million
Q3 2022 14.2 million
Q4 2022 13.3 million
Q1 2023 14.3 million
Q2 2023 14.2 million
Q3 2023 15.7 million

The European region has a slightly higher number of daily active users compared to North America.

According to the company’s quarterly filing as of Q3 2023, Roblox has 18.9 million daily active users in Europe. Which equals 26.9% of Roblox’s total worldwide user base.

Here’s the breakdown for Roblox DAUs in Europe:

Quarter, year Daily active users (Europe)
Q1 2018 2.5 million
Q2 2018 2.7 million
Q3 2018 3.1 million
Q4 2018 3.7 million
Q1 2019 4.6 million
Q2 2019 4.8 million
Q3 2019 4.9 million
Q4 2019 5.5 million
Q1 2020 7 million
Q2 2020 9.9 million
Q3 2020 10.4 million
Q4 2020 10.9 million
Q1 2021 12.5 million
Q2 2021 11.8 million
Q3 2021 11.9 million
Q4 2021 13.4 million
Q1 2022 15.0 million
Q2 2022 14.1 million
Q3 2022 15.5 million
Q4 2022 16.6 million
Q1 2023 19.0 million
Q2 2023 18.2 million
Q3 2023 18.9 million

In the Asia-Pacific region, Roblox has 16.2 million daily active users. Roblox has added 3.6 million new daily active users in Asia since Q1 2022.

Over the past 2 years (between Q3 2021 and Q3 2023), the daily active user base in Asia-Pacific grew by 72.34%, more than in any other region.

Here’s the table with historical data on Roblox DAUs growth in Asia:

Quarter, year Daily active users (Asia-Pacific)
Q1 2018 1.4 million
Q2 2018 1.7 million
Q3 2018 1.8 million
Q4 2018 2.1 million
Q1 2019 2.3 million
Q2 2019 2.7 million
Q3 2019 2.8 million
Q4 2019 3.2 million
Q1 2020 3.7 million
Q2 2020 4.6 million
Q3 2020 5.4 million
Q4 2020 5.6 million
Q1 2021 6.5 million
Q2 2021 7.2 million
Q3 2021 9.4 million
Q4 2021 11.2 million
Q1 2022 12.6 million
Q2 2022 12.3 million
Q3 2022 13.2 million
Q4 2022 13.6 million
Q1 2023 14.9 million
Q2 2023 15.5 million
Q3 2023 16.2 million

19.4 million daily active Roblox users are based outside of North America, Europe and Asia.

In fact, the daily active user base of Roblox outside of North America, Europe and Asia increased by 22% over the past year alone (in Q3 2023 compared to Q3 2022).

Here’s an overview of Roblox DAUs outside of North America, Europe and Asia-Pacific over the last few years:

Quarter, year Daily active users (Rest of the World)
Q1 2018 2 million
Q2 2018 2.3 million
Q3 2018 2.7 million
Q4 2018 2.8 million
Q1 2019 3.3 million
Q2 2019 3.6 million
Q3 2019 4 million
Q4 2019 4.1 million
Q1 2020 5.2 million
Q2 2020 7.4 million
Q3 2020 9 million
Q4 2020 9.4 million
Q1 2021 10.6 million
Q2 2021 12.1 million
Q3 2021 13.8 million
Q4 2021 13.7 million
Q1 2022 14.2 million
Q2 2022 13.4 million
Q3 2022 15.9 million
Q4 2022 15.3 million
Q1 2023 17.9 million
Q2 2023 17.7 million
Q3 2023 19.4 million

Sources: Roblox 1, Roblox 2

Engagement Hours on Roblox

“Engagement hours” refers to the total time spent on the Roblox platform which consists of time spent in experiences, utilizing platform features like chat or avatar personalization.

Roblox’s internal system tracks user activity on the platform and calculates “engagement hours” as the sum of all user session lengths in a specific time frame.

When Roblox first launched in 2006, they had a very limited engagement. Since 2016, engagement hours on the platform began taking off exponentially.

16.04 billion hours of user engagement on Roblox was registered in Q3 2023 (An increase from 8.71 billion in Q3 2020).

Engagement Hours on Roblox

Here’s the full breakdown of Roblox’s engagement hours over the past few quarters:

Quarter, year Hours of engagement
Q1 2018 2.1 billion
Q2 2018 2.17 billion
Q3 2018 2.63 billion
Q4 2018 2.53 billion
Q1 2019 2.97 billion
Q2 2019 3.25 billion
Q3 2019 3.73 billion
Q4 2019 3.7 billion
Q1 2020 4.87 billion
Q2 2020 8.58 billion
Q3 2020 8.71 billion
Q4 2020 8.43 billion
Q1 2021 9.67 billion
Q2 2021 9.73 billion
Q3 2021 11.18 billion
Q4 2021 10.82 billion
Q1 2022 11.82 billion
Q2 2022 11.29 billion
Q3 2022 13.4 billion
Q4 2022 12.8 billion
Q1 2023 14.5 billion
Q2 2023 13.99 billion
Q3 2023 16.04 billion

Sources: Roblox 1, Roblox 2

What’s the Average Daily Usage of Roblox?

Roblox daily active users spend an average of 2.4 hours per day on the platform in 2022.

Source: Roblox

How Many Games Are Available on Roblox?

Roblox defines the number of available games as “experiences”.

According to Roblox’s internal data, there are over 5.5 million active experiences on Roblox.

Source: Roblox

Ranked by the number of visits, Brookhaven RP is currently the most popular game on Roblox. Other top entries include Adopt Me!, Tower of Hell, and Blox Fruits.

What Are the Most Popular Games on Roblox?

Here are the top 10 most popular Roblox games (based on the number of all-time visits) as of July 2023:

Name of the game Number of visits
Brookhaven RP 34.44 billion
Adopt Me! 33.71 billion
Tower of Hell 21.26 billion
Blox Fruits 19.92 billion
MeepCity 15.48 billion
Piggy 11.85 billion
Murder Mystery 2 11.47 billion
Royale High 8.95 billion
Pet Simulator X! 8.24 billion
Welcome to Bloxburg 7.67 billion

Source: Statista

Age Distribution of Roblox’s User Base

Roblox is dominated by young users. 60% of users are under the age of 16. Only 17% of Roblox’s users are over 25 years old.

60% of Roblox users are under the age of 16

Here’s the age distribution of Roblox’s user base as of 2022:

Age group Share (among DAUs)
Under 9 22%
9-12 23%
13-16 15%
17-24 21%
25+ 17%

Data as of Q3 2023 shows that 42.3% (29.7 million) of Roblox daily active users were under 13 years old, while another 56.98% (40 million) were over 13 years old.

Share of users over 13 years old accounts for more than half (56.98%) of total user base in Q3 2023 vs. 44.48% in Q3 2020.

Roblox’s Founder and CEO (David Baszucki) recently shared a blog post emphasizing their vision for building an immersive platform for all age groups (and potentially adding experiences like virtual dating or movie screenings in the distant future).

Furthermore, the 17-24-year old user base is the fastest growing age demographic on the platform (representing 35% year-over-year growth in Q1 2023) and highlighting the fact Roblox isn’t only for kids.

Sources: Statista, Roblox 1, Roblox 2

Roblox Users by Gender

Roblox gender distribution is currently almost equal with 51% male, 40% female (the remaining 9% are unknown).

That’s a considerable change considering that only 35% of Roblox users were female back in 2016.

Here’s an overview of Roblox’s audience by gender:

Gender Share (among DAUs)
Male 51%
Female 40%
Unknown 9%

Sources: Roblox, Forbes, TechCrunch, Statista

Platform Distribution of Roblox Players

78% of Roblox user sessions happen on mobile devices. The desktop platform also has a considerable share of 20%. The rest of Roblox’s users (1%) access Roblox via consoles.

78% of Roblox user sessions happen on mobile devices

Here’s the complete breakdown of Roblox usage by platform:

Platform Share (among DAUs)
Mobile 78%
Desktop 20%
Console 1%

Source: Statista

How Does Roblox Make Money?

Roblox makes money via purchases of Robux by users, subscription fees from Roblox Premium, and commissions charged from developers when they make a successful transaction.

Roblox’s main business model leverages its internal currency (Robux).

Robux can be earned and spent on the platform. And traded through a proprietary exchange into real-world currency (US dollars).

While the majority of experiences (games) on Roblox are free, users are able to purchase specific enhancements.

Robux can be purchased by users via:

  • One-time purchase
  • Roblox Premium (subscription)

Developers and creators can earn Robux via:

  • Selling access to games and enhancements
  • Engagement-based payouts
  • Sale of content and tools between developers
  • Selling items to users through the Avatar Marketplace

Whenever virtual items (clothing, heads, accessories) are sold on the Roblox platform, the item creator receives a fixed percentage from a transaction (typically ranges between 30% and 70%).

What Is Roblox Worth?

Roblox’s market cap, as of November 21st, 2023, stands at $22.87 billion. As of November 2023, Roblox became the 763rd most valuable company by market cap.

What Is Roblox Worth?

At the peak in the first week of June 2021, Roblox’s market cap was as high as $56.74 billion.

Here’s a complete breakdown of Roblox’s market cap over time:

Date Market Cap Highs
March 2021 $36.88 billion
September 2021 $43.89 billion
March 2022 $30.14 billion
September 2022 $21.84 billion
December 2022 $15.82 billion
March 2023 $25.55 billion
September 2023 $16.89 billion
November 2023 $22.87 billion

Sources: YCharts, CompaniesMarketCap

Roblox’s Current Revenue

Roblox generated $713.2 million in quarterly revenue in Q3 2023. An increase of 2.83x since the same quarter in 2020.

Roblox's Revenue

Here’s the complete overview of Roblox’s revenue over time:

Quarter, year Revenue
Q1 2018 59.72 million
Q2 2018 72.58 million
Q3 2018 84.52 million
Q4 2018 95.95 million
Q1 2019 110.5 million
Q2 2019 119.2 million
Q3 2019 131.1 million
Q4 2019 147.6 million
Q1 2020 161.6 million
Q2 2020 200.4 million
Q3 2020 251.9 million
Q4 2020 310 million
Q1 2021 387 million
Q2 2021 454.1 million
Q3 2021 509.3 million
Q4 2021 568.77 million
Q1 2022 537.1 million
Q2 2022 591.2 million
Q3 2022 517.7 million
Q4 2022 579 million
Q1 2023 655.3 million
Q2 2023 680.8 million
Q3 2023 713.2 million

Sources: Statista

How Much Robux Has Been Purchased So Far?

The amount of virtual currency (Robux) purchased by players on Roblox is defined by the company as “bookings”.

In the first 9 months of 2023, $2.39 billion worth of Robux was purchased on Roblox.

Here’s the full breakdown over the past few quarters:

Quater, Year Bookings
Q1 2019 $142.3 million
Q2 2019 $150.3 million
Q3 2019 $165.4 million
Q4 2019 $236.3 million
Q1 2020 $249.6 million
Q2 2020 $494.2 million
Q3 2020 $496.5 million
Q4 2020 $642.3 million
Q1 2021 $652.3 million
Q2 2021 $665.5 million
Q3 2021 $637.8 million
Q4 2021 $770.1 million
Q1 2022 $631.2 million
Q2 2022 $639.9 million
Q3 2022 $701.7 million
Q4 2022 $899.4 million
Q1 2023 $773.8 million
Q2 2023 $780.7 million
Q3 2023 $839.5 million

Average bookings per daily active user of Roblox reached $11.96 in Q3 2023. That remained almost the same compared to $11.94 in Q3 2022.

How Much Robux Is Average User Purchasing?

Here’s a quarterly overview on ABPDAU (average bookings per daily active user) over time:

Quarter, year Average booking
Q4 2018 $10.44
Q1 2019 $8.98
Q2 2019 $8.78
Q3 2019 $9.00
Q4 2019 $12.37
Q1 2020 $10.58
Q2 2020 $14.81
Q3 2020 $13.73
Q4 2020 $17.30
Q1 2021 $15.48
Q2 2021 $15.41
Q3 2021 $13.49
Q4 2021 $15.57
Q1 2022 $11.67
Q2 2022 $12.25
Q3 2022 $11.94
Q4 2022 $15.29
Q1 2023 $11.70
Q2 2023 $11.92
Q3 2023 $11.96

Source: Roblox 1, Roblox 2, Statista

Number of Developers on Roblox

Roblox has 3 million developers as of September 2023. An increase from 1.7 million in March 2017. In 2016, the number of developers on Roblox was only around 634,000.

Source: Roblox 1, Roblox 2

How Much Can Developers & Creators Make via Roblox?

Developers and creators on Roblox made $701 million in the first 9 months of 2023 alone vs. $623.86 million reported in 2022.

How Much Are Developers & Creators Making via Roblox?

Here’s the breakdown of Roblox annual developer and creator cash payouts since 2018:

Note: Data for 2023 is incomplete and based on the first 9 months only.
Year Development exchange fees
2018 71.89 million
2019 111.98 million
2020 328.74 million
2021 538.32 million
2022 623.86 million
2023* 701 million

Nearly 4.2 million developers and creators across over 170 countries earned virtual currency on the platform in December 2022.

Number of active developers on Roblox tends to fluctuate over time. As of September 2023 (company’s latest update), Roblox community had 3 million developers.

11,000 of them qualified (met set criteria) to exchange Robux for real-world currency.

Out of this group, 8,800 developers actually traded their Robux for US dollars.

91 Roblox developers made over a million dollars over the past year.

Below you’ll find a breakdown of creator earnings by range of rewards:

Number of developers & creators Range of rewards
4.2 million $0+
11,700 $1,000+
3,000 $10,000+
675 $100,000+
91 $1 million+
8 $10 million+

Sources: Roblox 1, Roblox 2

Conclusion

You reached the finish line of my collection of Roblox stats for 2023. The Roblox gaming platform is taking off. They’re adding users. And users are spending more time playing and developing games on the platform.

Thanks to their recent success, Roblox went public on the New York Stock Exchange in March 2021 and it shows no signs of slowing down post-pandemic.

It will be interesting to follow their journey as a publicly traded company.

Now I’m eager to hear what you have to say:

Do you think Roblox is overvalued or undervalued?

Or maybe you think we missed some important facts or stats?

Either way, let us know in the comments below.

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