Roblox User and Growth Stats You Need to Know

Roblox launched in 2006 as a gaming platform focused on user-created games.

The startup had limited market traction during its first few years. But Roblox’s popularity has picked up considerably as of late.

The pandemic, which helped the gaming industry see skyrocketing growth, has also added millions of users to Roblox.

In fact, in 2025, Roblox hit a milestone of 111.8 million daily active users (an increase from 65.5 million in Q2 2023).

Roblox Usage Statistics (Top Picks)

• As of Q2 2025, Roblox has 79.5 million daily active users.
• Roblox has 23.4 million monthly unique paying users.
• There are 3.1 million developers on the Roblox platform.
• Community developers have made over $597.94 million on Roblox in the first 6 months of 2025 alone.
• 56% of Roblox users are under 16.

Roblox Monthly Active Users

According to recent estimates, Roblox has 380 million monthly active users as of 2024. Roblox’s user base has seen significant growth over the past few years.

(In fact, Roblox added over 180 million users over the past 3 years alone.)

We’ve charted Roblox user growth since 2016:

With that, here’s a table that contains the full data:

Sources: Matthew Ball, RTrack, Roblox, TechCrunch

Roblox Daily Active Users

As of Q2 2025, Roblox has daily active users worldwide. An increase from 79.5 million daily active users in Q2 2024.

In fact, the number of Roblox daily active users in Q2 2025 increased by 40.63% compared with Q2 2023.

Here’s a full breakdown of Roblox’s daily active users since Q1 2018:

How often do Roblox users engage with the platform?

To measure this, we calculated the daily active users (DAU) to monthly active users (MAU) ratio to evaluate “stickiness”.

Roblox’s DAU/MAU ratio reached 20.92% in 2024, meaning from 380 million monthly active users, approximately every 5th user engaged with the platform daily.

We’ve charted Roblox DAU/MAU ratio over time since Q1 2020:

Sources: Roblox, Statista, RTrack

Geographic Distribution of Roblox Users

Nearly half (41.32%) of Roblox’s daily active users are based in the US, Canada or Europe, amounting to 46.2 million daily active users in Q2 2025.

Another 58.68% of Roblox’s daily active users are located in Asia-Pacific and other international markets outside of North America and Europe, accounting for 65.6 million daily active users in Q2 2025.

Let’s take a detailed look at each geographic market.

18.43% of Roblox’s daily active users are based in the US & Canada. That equals to 20.6 million daily active users in the US & Canada alone.

In fact, the number of Roblox daily active users in the US & Canada has grown by 20.47% in Q2 2025 (compared with the same quarter in 2024).

Here’s the complete breakdown of US and Canadian daily active users over the past few quarters:

The European region has a slightly higher number of daily active users compared to North America.

According to the company’s quarterly filing as of Q2 2025, Roblox has 25.6 million daily active users in Europe, which equals 22.9% of Roblox’s total worldwide user base.

Here’s the breakdown for Roblox DAUs in Europe:

In the Asia-Pacific region, Roblox has 35.6 million daily active users. Roblox has added 15.4 million new daily active users in Asia since Q2 2024.

Over the past 2 years (between Q2 2023 and Q2 2025), the daily active user base in Asia-Pacific grew 2.3x.

Here’s the table with historical data on Roblox DAU growth in Asia:

30 million daily active Roblox users are based outside of North America, Europe, and Asia-Pacific.

In fact, the daily active user base of Roblox outside of North America, Europe and Asia increased by 38.89% over the past year alone (in Q2 2025 compared to Q2 2024).

Here’s an overview of Roblox DAUs outside of North America, Europe, and Asia-Pacific over the last few years:

Source: Roblox

Roblox Monthly Unique Payers

Roblox defines “monthly unique payers” as unique user accounts that’ve made at least one purchase on the platform in a given month.

In Q2 2025, Roblox had an average of 23.4 million unique paying users, showing a 41.82% year-over-year increase.

Here’s a table with Roblox’s monthly paying users over time since Q1 2020:

Source: Roblox

Engagement Hours on Roblox

“Engagement hours” refers to the total time spent on the Roblox platform which consists of time spent in experiences, utilizing platform features like chat or avatar personalization.

Roblox’s internal system tracks user activity on the platform and calculates “engagement hours” as the sum of all user session lengths in a specific time frame.

27.4 billion hours of user engagement on Roblox was registered in Q2 2025 (An increase from 17.4 billion in Q2 2024).

Here’s the full breakdown of Roblox’s engagement hours since Q1 2018:

Source: Roblox

How Many Games Are Available on Roblox?

Roblox defines the number of available games as “experiences”.

According to Roblox’s internal data, there are 6.7 million active experiences on Roblox as of Q2 2025.

Source: Roblox

What Are the Most Popular Games on Roblox?

Ranked by the number of visits, Brookhaven RP is currently the most popular game on Roblox. Other top entries include Adopt Me!, Blox Fruits, and Tower of Hell.

Here are the top 10 most popular Roblox games (based on the number of all-time visits) as of July 2025:

Source: Statista

Roblox User Distribution by Age

Roblox is dominated by young users. 56% of users are under the age of 16. Only 19% of Roblox’s users are over 25 years old.

Here’s the age distribution of Roblox’s user base as of 2024:

Source: Roblox

Roblox User Distribution by Gender

Roblox gender distribution currently leans male with a 52% share, while 39% of users are female (the remaining 9% are unknown).

Here’s an overview of Roblox’s audience by gender:

Source: Roblox

Roblox User Distribution by Platform

80%of Roblox user sessions happen on mobile devices. The desktop platform also has a considerable share of 17%. The rest of Roblox’s users (3%) access Roblox via consoles.

Here’s the complete breakdown of Roblox usage by platform:

Here’s the complete breakdown of Roblox usage by platform:

Source: Roblox

How Does Roblox Make Money?

Roblox makes money via purchases of Robux by users, subscription fees from Roblox Premium, and commissions charged from developers when they make a successful transaction.

Roblox’s main business model leverages its internal currency (Robux).

Robux can be earned and spent on the platform. And traded through a proprietary exchange into real-world currency (US dollars).

While the majority of experiences (games) on Roblox are free, users are able to purchase specific enhancements.

Robux can be purchased by users via:

• One-time purchase
• Roblox Premium (subscription)

Developers and creators can earn Robux via:

• Selling access to games and enhancements
• Engagement-based payouts
• Sale of content and tools between developers
• Selling items to users through the Avatar Marketplace

Whenever virtual items (clothing, heads, accessories) are sold on the Roblox platform, the item creator receives a fixed percentage from a transaction (typically ranges between 30% and 70%).

What Is Roblox Worth?

Roblox’s market cap, as of August 6th, 2025, stands at $91.65 billion. As of August 2025, Roblox became the 219th most valuable company by market cap.

Here’s a complete breakdown of Roblox’s market cap over time:

Sources: CompaniesMarketCap, YCharts

Roblox Revenue

Roblox generated $1.08 billion in quarterly revenue in Q2 2025, showing a 20.87% year-over-year increase.

Here’s the complete overview of Roblox’s revenue over time:

Source: Roblox

How Much Robux Has Been Purchased So Far?

The amount of virtual currency (Robux) purchased by players on Roblox is defined by the company as “bookings”.

In the first 6 months of 2025, $2.64 billion worth of Robux was purchased on Roblox.

Here’s the full breakdown over the past few quarters:

Average bookings per daily active user of Roblox reached $12.86 in Q2 2025. That remained almost the same compared to $12.01 in Q2 2024.

Here’s a quarterly overview of ABPDAU (average bookings per daily active user) over time:

Source: Roblox

Number of Developers on Roblox

As of Q2 2025, Roblox has 3.1 million developers.

Source: Roblox

Developer Earnings on Roblox

Developers and creators on Roblox made $597.94 million in the first 6 months of 2025 alone.

Here’s the breakdown of Roblox annual developer and creator cash payouts since 2018:

Conclusion

You reached the finish line of my collection of Roblox stats for 2025. The Roblox gaming platform is taking off. They’re adding users. And users are spending more time playing and developing games on the platform.

Thanks to their recent success, Roblox’s valuation is on the rise with over $90 billion in market cap, an all-time high to date.

It will be interesting to follow their journey.