HubSpot is a popular customer relationship management (CRM) platform with marketing, sales, and customer experience features.
Founded in 2006, the inbound marketing pioneer has grown its total user base to 288,706 paying customers in Q4 2025.
The software developer generated $3.07 billion in revenue in 2025 – a 274.39% since 2020.
Key HubSpot Stats
- HubSpot has 288,706 customers located across 135+ countries.
- The CRM platform generated $3.13 billion in revenue in 2025.
- Total operating expenses amounted to $3.12 billion in 2025.
- HubSpot currently has 8,882 full-time employees.
How Many Businesses Use HubSpot?
HubSpot’s customers include business organizations and individuals with paid CRM platform subscriptions. These are billed by HubSpot directly or via a Solutions Partner.
As of December 2024, HubSpot had 288,706 paying customers, an increase from approximately 247,939 at the end of 2024. The company has added over 30,000 new subscriptions over the past year alone.
Here’s a table with a number of HubSpot customers since 2012:
| Year | HubSpot Customers |
|---|---|
| 2012 | 8,159 |
| 2013 | 10,111 |
| 2014 | 13,607 |
| 2015 | 18,116 |
| 2016 | 28,097 |
| 2017 | 41,593 |
| 2018 | 56,628 |
| 2019 | 73,483 |
| 2020 | 103,994 |
| 2021 | 135,442 |
| 2022 | 167,386 |
| 2023 | 205,091 |
| 2024 | 247,939 |
| 2025 | 288,706 |
Source: HubSpot
What’s the Average Subscription Revenue per HubSpot Customer?
HubSpot generated an average subscription revenue of $11,414 per customer in 2025.
We’ve charted HubSpot’s average subscription revenue per customer since 2012:
| Year | Average Subscription Revenue per Customer |
|---|---|
| 2012 | $6,580 |
| 2013 | $7,752 |
| 2014 | $8,926 |
| 2015 | $10,419 |
| 2016 | $12,197 |
| 2017 | $10,180 |
| 2018 | $9,904 |
| 2019 | $9,920 |
| 2020 | $9,582 |
| 2021 | $10,486 |
| 2022 | $11,163 |
| 2023 | $11,384 |
| 2024 | $11,343 |
| 2024 | $11,414 |
Source: HubSpot
HubSpot Revenue
HubSpot brought in $3.13 billion in revenue in 2025. The company’s revenue grew by approximately 19% over the past year.
HubSpot’s annual revenue has grown by ~255% since 2020.
Here’s a detailed overview of HubSpot’s total revenue since 2010:
| Year | HubSpot Revenue |
|---|---|
| 2010 | $15.39 million |
| 2011 | $28.55 million |
| 2012 | $51.6 million |
| 2013 | $77.63 million |
| 2014 | $115.88 million |
| 2015 | $181.94 million |
| 2016 | $270.97 million |
| 2017 | $375.61 million |
| 2018 | $512.98 million |
| 2019 | $674.86 million |
| 2020 | $883.03 million |
| 2021 | $1.26 billion |
| 2022 | $1.69 billion |
| 2023 | $2.12 billion |
| 2024 | $2.63 billion |
| 2025 | $3.13 billion |
Source: HubSpot
HubSpot Subscription Revenue
HubSpot generated $3.07 billion in subscription revenue in 2025, accounting for a 98.08% share of total revenue. Subscription revenue increased by around 19% over the past year.
The CRM platform has grown its annual subscription revenue by 274.39% since 2020.
Here’s a comprehensive overview of HubSpot’s subscription revenue since 2010:
| Year | HubSpot Subscription Revenue |
|---|---|
| 2010 | $13.64 million (88.63%) |
| 2011 | $25.7 million (90.02%) |
| 2012 | $45.87 million (88.9%) |
| 2013 | $70.82 million (91.23%) |
| 2014 | $106.32 million (91.75%) |
| 2015 | $167.92 million (92.29%) |
| 2016 | $254.77 million (94.02%) |
| 2017 | $356.73 million (94.97%) |
| 2018 | $487.45 million (95.02%) |
| 2019 | $646.27 million (95.76%) |
| 2020 | $853.02 million (96.6%) |
| 2021 | $1.26 billion (96.92%) |
| 2022 | $1.69 billion (97.69%) |
| 2023 | $2.12 billion (97.7%) |
| 2024 | $2.57 billion (97.79%) |
| 2025 | $3.07 billion (98.08%) |
Source: HubSpot
HubSpot Professional Services and Other Revenue
HubSpot’s professional services and other revenue streams include customer onboarding and training services.
The company’s professional services and other revenue accounted for 1.92% ($60 million) of total revenue in 2025 – a 3.45% year-over-year increase.
Here’s a table showing HubSpot’s professional services and other revenue since 2010:
| Year | HubSpot Professional Services and Other Revenue |
|---|---|
| 2010 | $1.75 million (11.37%) |
| 2011 | $2.85 million (9.98%) |
| 2012 | $5.73 million (11.1%) |
| 2013 | $6.81 million (8.77%) |
| 2014 | $9.56 million (8.25%) |
| 2015 | $14.02 million (7.71%) |
| 2016 | $16.19 million (5.97%) |
| 2017 | $18.88 million (5.03%) |
| 2018 | $25.53 million (4.98%) |
| 2019 | $28.59 million (4.24%) |
| 2020 | $30 million (3.4%) |
| 2021 | $42.34 million (3.08%) |
| 2022 | $40.43 million (2.31%) |
| 2023 | $46.75 million (2.3%) |
| 2024 | $58 million (2.2%) |
| 2025 | $60 million (1.92%) |
Source: HubSpot
HubSpot Revenue Breakdown by Region
Americas
HubSpot generated $1.59 billion in revenue from customers in the Americas region in 2024 (the latest available regional data), accounting for 60.47% of total revenue.
Revenue derived from American customers has increased by 20.25% from 2023 to 2024.
The share of the revenue from customers in the Americas region declined from 84.98% in 2015 to 60.47% in 2024.
This is a table featuring revenue derived from HubSpot customers based in the Americas region since 2015:
| Year | HubSpot Americas Revenue |
|---|---|
| 2015 | $154.62 million (84,98%) |
| 2016 | $219.42 million (80,98%) |
| 2017 | $283.7 million (75.53%) |
| 2018 | $361.14 million (70.4%) |
| 2019 | $456.57 million (67.65%) |
| 2020 | $568.36 million (64.36%) |
| 2021 | $797.99 million (61.38%) |
| 2022 | $1.07 billion (61.85%) |
| 2023 | $1.32 billion (60.83%) |
| 2024 | $1.59 billion (60.47%) |
Europe
HubSpot customers based in Europe contributed $825.6 million to the company’s revenue in 2024 (the latest available regional data). This makes Europe the second-largest market after the Americas region.
Revenue share from HubSpot customers in Europe grew from 12.91% in 2015 to reach 31.42% in 2024.
Here’s a detailed overview of HubSpot revenue from European markets since 2015:
| Year | HubSpot Europe Revenue |
|---|---|
| 2015 | $23.49 million (12.91%) |
| 2016 | $41.62 million (15.36%) |
| 2017 | $70.89 million (18.87%) |
| 2018 | $117.67 million (22.94%) |
| 2019 | $168.45 million (24.96%) |
| 2020 | $243.81 million (27.61%) |
| 2021 | $390.38 million (30.03%) |
| 2022 | $507.51 million (29.34%) |
| 2023 | $668.26 million (30.8%) |
| 2024 | $825.6 million (31.42%) |
Asia Pacific
HubSpot’s regional revenue from customers in the Asia Pacific region reached $213.06 million in 2024 (the latest available regional data). This contributed 8.11% of HubSpot’s total annual revenue.
The company has increased its revenue by 18.1% in the Asia Pacific market between 2023 and 2024.
Here’s a table showing HubSpot’s revenue from customers in the Asia Pacific region since 2015:
| Year | HubSpot Asia Pacific Revenue |
|---|---|
| 2015 | $3.83 million (2.11%) |
| 2016 | $9.93 million (3.66%) |
| 2017 | $21.02 million (5.6%) |
| 2018 | $34.17 million (6.66%) |
| 2019 | $49.84 million (7.39%) |
| 2020 | $70.85 million (8.02%) |
| 2021 | $112.29 million (8.64%) |
| 2022 | $149.53 million (8.64%) |
| 2023 | $180.4 million (8.31%) |
| 2024 | $213.06 million (8.11%) |
Source: HubSpot
HubSpot Total Operating Expenses
HubSpot’s total operating expenses reached $3.12 billion in 2025, a 15.91% increase from 2024.
Below are HubSpot’s total operating expenses since 2010:
| Year | HubSpot Total Operating Expenses |
|---|---|
| 2010 | $20.96 million |
| 2011 | $40.89 million |
| 2012 | $53.5 million |
| 2013 | $84.38 million |
| 2014 | $129.4 million |
| 2015 | $180.49 million |
| 2016 | $253.76 million |
| 2017 | $340.02 million |
| 2018 | $460.88 million |
| 2019 | $591.89 million |
| 2020 | $766.89 million |
| 2021 | $1.1 billion |
| 2022 | $1.53 billion |
| 2023 | $2.03 billion |
| 2024 | $2.3 billion |
| 2025 | $3.12 billion |
Source: HubSpot
HubSpot Research and Development Expenses
HubSpot research and development expenses amounted to $905.94 million in 2025, a 29.02% share of total operating expenses.
HubSpot’s research and development expenses increased by 16.33% from 2024 to 2025.
Here’s a table showing HubSpot’s research and development expenses since 2010:
| Year | HubSpot Research and Development Expenses |
|---|---|
| 2010 | $4.38 million (20.9%) |
| 2011 | $10.03 million (24.53%) |
| 2012 | $10.58 million (19.78%) |
| 2013 | $15.02 million (17.8%) |
| 2014 | $25.64 million (19.81%) |
| 2015 | $32.46 million (17.98%) |
| 2016 | $45.1 million (17.77%) |
| 2017 | $70.37 million (20.7%) |
| 2018 | $117.6 million (25.52%) |
| 2019 | $158.24 million (26.73%) |
| 2020 | $205.59 million (26.81%) |
| 2021 | $301.97 million (27.45%) |
| 2022 | $442.02 million (28.89%) |
| 2023 | $617.75 million (30.43%) |
| 2024 | $778.71 million (33.83%) |
| 2025 | $905.94 million (29.02%) |
Source: HubSpot
HubSpot Sales and Marketing Expenses
HubSpot’s sales and marketing expenses accounted for 44.17% ($1.38 billion) of total operating expenses in 2025.
HubSpot’s sales and marketing expenses since 2010 are shown below:
| Year | HubSpot Sales and Marketing Expenses |
|---|---|
| 2010 | $14.07 million (67.13%) |
| 2011 | $24.09 million (58.91%) |
| 2012 | $34.95 million (65.33%) |
| 2013 | $53.16 million (63%) |
| 2014 | $78.8 million (60.9%) |
| 2015 | $112.63 million (62.4%) |
| 2016 | $162.65 million (64.1%) |
| 2017 | $212.86 million (62.6%) |
| 2018 | $267.44 million (58.03%) |
| 2019 | $340.68 million (57.56%) |
| 2020 | $452.08 million (58.95%) |
| 2021 | $649.68 million (59.06%) |
| 2022 | $886.07 million (57.91%) |
| 2023 | $1.07 billion (52.71%) |
| 2024 | $1.22 billion (52.95%) |
| 2025 | $1.38 billion (44.17%) |
Source: HubSpot
HubSpot General and Administrative Expenses
HubSpot general and administrative expenses amounted to $458.66 million in 2025, a 14.68% share of total operating expenses.
HubSpot’s general and administrative expenses increased by 52.71% over the past year.
Here’s a table showing HubSpot’s general and administrative expenses since 2010:
| Year | HubSpot General and Administrative Expenses |
|---|---|
| 2010 | $2.5 million (11.93%) |
| 2011 | $6.77 million (16.56%) |
| 2012 | $7.97 million (14.9%) |
| 2013 | $16.2 million (19.2%) |
| 2014 | $24.96 million (19.29%) |
| 2015 | $35.4 million (19.61%) |
| 2016 | $45.12 million (17.78%) |
| 2017 | $56.78 million (16.7%) |
| 2018 | $75.83 million (16.45%) |
| 2019 | $92.97 million (15.71%) |
| 2020 | $109.22 million (14.24%) |
| 2021 | $144.95 million (13.18%) |
| 2022 | $197.72 million (12.92%) |
| 2023 | $249.65 million (12.15%) |
| 2024 | $300.33 million (13.05%) |
| 2025 | $458.66 million (14.68%) |
Source: HubSpot
How Many People Work at HubSpot?
HubSpot employs 8,882 people located in the Americas, Europe, and the Asia Pacific region.
HubSpot has increased its headcount by over 2x since 2020.
| Year | HubSpot Employees |
|---|---|
| 2013 | 719 |
| 2014 | 785 |
| 2015 | 1,157 |
| 2016 | 1,597 |
| 2017 | 2,081 |
| 2018 | 2,638 |
| 2019 | 3,387 |
| 2020 | 4,225 |
| 2021 | 5,895 |
| 2022 | 7,433 |
| 2023 | 7,663 |
| 2024 | 8,246 |
| 2025 | 8,882 |
Approximately two in three (64.47%) HubSpot employees are based in the Americas region, accounting for 5,724 people. An additional 2,480 HubSpotters are located in Europe, with the remaining 678 based in the Asia Pacific region.
| Region | HubSpot Employees |
|---|---|
| Americas | 5,724 |
| Europe | 2,480 |
| Asia Pacific | 678 |
Sources: HubSpot, Macrotrends
Conclusion
That’s it for my 2026 roundup of HubSpot stats.
The software company is showing steady growth in customer base and total revenue. With over 288,000 customers, the CRM platform is among the most popular products of its kind available on the market.
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