HubSpot User and Revenue Stats

HubSpot is a popular customer relationship management (CRM) platform with marketing, sales, and customer experience features.

Founded in 2006, the inbound marketing pioneer has grown its total user base to 247,939 paying customers in Q4 2024.

The software developer generated $2.63 billion in revenue in 2024 – a 2.09x increase since 2021.

Key HubSpot Stats

• HubSpot has 247,939 customers located across 135+ countries.
• The CRM platform generated $2.63 billion in revenue in 2024.
• HubSpot generated 60.47% ($1.59 billion) of its revenue from customers in the Americas region..
• Total operating expenses amounted to $2.3 billion in 2024.
• HubSpot currently has 8,246 full-time employees.

How Many Businesses Use HubSpot?

HubSpot’s customers include business organizations or individuals with paid CRM platform subscriptions. These are billed by HubSpot directly or via a Solutions Partner.

As of December 2024, HubSpot had 247,939 paying customers, an increase from 205,091 at the end of 2023. The company has added 42,848 new subscriptions over the past year alone.

Here’s a table with a number of HubSpot customers since 2012:

Source: HubSpot

What’s the Average Subscription Revenue per HubSpot Customer?

HubSpot generated an average subscription revenue of $11,343 per customer in 2024.

We’ve charted HubSpot’s average subscription revenue per customer since 2012:

Source: HubSpot

HubSpot Revenue

HubSpot brought in $2.63 billion in revenue in 2024. The company’s revenue grew by 24.06% over the past year.

HubSpot annual revenue has grown by 55.62% since 2022.

Here’s a detailed overview of HubSpot’s total revenue since 2010:

Source: HubSpot

HubSpot Subscription Revenue

HubSpot generated $2.57 billion in subscription revenue in 2024, accounting for a 97.79% share of total revenue. Subscription revenue increased by 21%% over the past year.

The CRM platform has grown its annual subscription revenue by 52.03% since 2022.

Here’s a comprehensive overview of HubSpot’s subscription revenue since 2010:

Source: HubSpot

HubSpot Professional Services and Other Revenue

HubSpot’s professional services and other revenue streams include customer onboarding and training services.

The company’s professional services and other revenue accounted for 2.2% ($58 million) of total revenue in 2024 – a 24.04% year-over-year increase.

Here’s a table showing HubSpot’s professional services and other revenue since 2010:

Source: HubSpot

HubSpot Revenue Breakdown by Region

Americas

HubSpot generated $1.59 billion in revenue from customers in the Americas region in 2024, accounting for 60.47% of total revenue.

Revenue derived from American customers has increased by 20.25% over the past year.

The share of the revenue from customers in the Americas region declined from 84.98% in 2015 to 60.47% in 2024.

This is a table featuring revenue derived from HubSpot customers based in the Americas region since 2015:

Europe

HubSpot customers based in Europe contributed $825.6 million to the company’s revenue in 2024. This makes Europe the second-largest market after the Americas region.

Revenue share from HubSpot customers in Europe grew from 12.91% in 2015 to reach 31.42% in 2024.

Here’s a detailed overview of HubSpot revenue from European markets since 2015:

Asia Pacific

HubSpot’s regional revenue from customers in the Asia Pacific region reached $213.06 million in 2024. This contributed 8.11% of HubSpot’s total annual revenue.

The company has increased its revenue by 18.1% in the Asia Pacific market between 2023 and 2024.

Here’s a table showing HubSpot’s revenue from customers in the Asia Pacific region since 2015:

Source: HubSpot

HubSpot Total Operating Expenses

HubSpot total operating expenses reached $2.3 billion in 2024 – a 13.3% increase since 2023.

Below are HubSpot’s total operating expenses since 2010:

Source: HubSpot

HubSpot Research and Development Expenses

HubSpot research and development expenses amounted to $778.71 million in 2024– a 33.83% share of total operating expenses.

HubSpot’s research and development expenses increased by 26.06% from 2023 to 2024.

Here’s a table showing HubSpot’s research and development expenses since 2010:

Source: HubSpot

HubSpot Sales and Marketing Expenses

HubSpot’s sales and marketing expenses accounted for 52.95% ($1.22 billion) of total operating expenses in 2024.

HubSpot’s sales and marketing expenses since 2010 are shown below:

Source: HubSpot

HubSpot General and Administrative Expenses

HubSpot general and administrative expenses amounted to $300.33 million in 2024 – a 13.05% share of total operating expenses.

HubSpot’s general and administrative expenses increased by 20.3% over the past year.

Here’s a table showing HubSpot’s general and administrative expenses since 2010:

Source: HubSpot

How Many People Work at HubSpot?

HubSpot employs 8,246 people located in the Americas, Europe, and the Asia Pacific region.

HubSpot has increased its headcount by 2.43x since 2019.

Approximately two in three (64.63%) HubSpot employees are based in the Americas region, accounting for 5,329 people. An additional 2,342 HubSpotters are located in Europe with the remaining 575 based in the Asia Pacific region.

Sources: HubSpot, Macrotrends

Conclusion

That’s it for my 2025 roundup of HubSpot stats.

The software company is showing steady growth in customer base and total revenue. With nearly 248,000 customers, the CRM platform is among the most popular products of its kind available on the market.