Fiverr Usage and Growth Statistics: How Many People Use Fiverr?

Fiverr is a freelance marketplace for digital services. It is used by 4 million buyers each year.

Fiverr launched its platform with 8 service categories in 2010. And the platform crossed $1 million in monthly gross merchandise value the following year.

Since then, Fiverr has grown its gross merchandise value and revenue.

Today, the platform covers more than 700 service categories and generates $361.38 million in annual revenue.

Continue reading to see the latest Fiverr statistics for 2024.

From revenue to employee count, here’s a breakdown of what you’ll find on this page:

• Fiverr Usage Stats (Top Picks)
• How Many Buyers Are on Fiverr?
• Fiverr Gross Merchandise Value (GMV)
• Fiverr Revenue
• Fiverr Revenue from Repeat Buyers
• Fiverr Revenue by Geography
• Fiverr Annual Spend per Buyer
• Fiverr Take Rate
• Fiverr Net Promoter Score
• How Many Categories Are Available on Fiverr?
• How Many People Work at Fiverr?

Fiverr Usage Stats (Top Picks)

• Fiverr has 4 million active buyers.
• Fiverr processed $1.13 billion in gross merchandise value in 2023.
• Annual revenue for 2023 was $361.38 million.
• Freelancers on Fiverr offer services across more than 700 categories.
• 775 employees work at Fiverr.

How Many Buyers Are on Fiverr?

Fiverr defines an active buyer as a user who purchased at least one “gig” (service) from a freelancer on the platform within the last 12 months.

Fiverr had 4 million active buyers from more than 160 countries as of March 2024. That’s down from the reported 4.08 million in 2023.

In fact, the growth of the active buyer base has declined from a peak of 4.28 million in 2022 to date.

Here’s a table showing the number of active buyers on Fiverr since 2017:

Source: Fiverr

Fiverr Gross Merchandise Value (GMV)

Fiverr processed $1.13 billion worth of transactions in 2023, it remained largely unchanged from $1.12 billion in 2022.

Here’s a table showing Fiverr’s gross merchandise value since 2017:

Source: Fiverr

Fiverr Revenue

Fiverr’s revenue mainly consists of transaction and service fees.

Fiverr generated $361.38 million in revenue in 2023. And $93.52 million in Q1 2024 alone.

We’ve charted Fiverr’s revenue growth since 2017:

Source: Fiverr

Fiverr Revenue from Repeat Buyers

Fiverr generated more than half (67%) of its revenue in the last 12 months from repeat buyers as of March 2024.

Revenue from new buyers at 45% or below since reporting began in 2017:

Source: Fiverr

Fiverr Revenue by Geography

75.83% of Fiverr’s revenue comes from buyers in the US and Europe.

US buyers alone are responsible for nearly half (49.38%) of Fiverr’s annual revenue. The total revenue from US buyers amounted to $178.45 million in 2023.

Here’s a table with Fiverr’s revenue from buyers in the US since 2017:

Europe contributed 26.45% ($95.59 million) of Fiverr’s annual revenue in 2023.

Here’s a table showing Fiverr’s European revenue since 2017:

Fiverr’s revenue from buyers in the Asia Pacific region amounted to $54.4 million in 2023. That’s 15.05% of total revenue.

We’ve charted Fiverr’s Asia Pacific revenue since 2017:

Fiverr has its HQ in Israel and keeps track of revenue generated from its home country. Israel-based buyers contributed $3.27 million (0.9%) to the organization’s annual revenue in 2023.

Here’s a table with Fiverr’s revenue from Israel since 2017:

Revenue from buyers in geographical areas outside of the US, Europe, Asia Pacific, and Israel accounts for 8.21% of Fiverr’s annual revenue. In 2023, that totaled $29.66 million.

We’ve charted Fiverr’s revenue from markets outside of the US, Europe, Asia Pacific, and Israel since 2017:

Source: Fiverr

Fiverr Annual Spend per Buyer

Buyers on Fiverr spent an average of $278 in 2023. Average annual spending has grown by 6.11% over the previous year.

The average annual spend per buyer has been growing consistently since 2012:

Buyers who spent over $500 contributed 64% of Fiverr’s core marketplace revenue in 2023.

Accounts with an annual spend of $500+ have become increasingly significant to Fiverr’s total revenue:

Year	Buyers who Spent over $500 on Fiverr (Share of Marketplace Revenue)
2018	50%
2019	53%
2020	58%
2021	63%
2022	63%
2023	64%

Source: Fiverr

Fiverr Take Rate

Fiverr defines its take rate as a revenue percentage of gross merchandise volume.

Fiverr has a 32.3% take rate. That’s up from 31.8% in 2023.

Here’s a table showing Fiverr take rate since 2017:

Source: Fiverr

Fiverr Net Promoter Score

Net Promoter Score is a customer index reflecting the likelihood that a user would recommend a service. It is scored out of 100.

Fiverr reports a score of 64 from buyers and 79 from sellers.

Source: Fiverr

How Many Categories Are Available on Fiverr?

The catalog of services on Fiverr includes over 700 categories across 10 verticals.

The platform has added 150 new categories since 2021. When the service was launched in 2010, it had just 8 categories.

Source: Fiverr

How Many People Work at Fiverr?

In 2023, Fiverr had 775 employees worldwide. The vast majority (623) of them are located in Israel, while the remaining 144 and 8 in the US and Europe, respectively.

Here’s a table showing the number of employees at Fiverr since March 2019:

332 Fiverr employees work in research and development.

Here’s a complete breakdown of Fiverr employees by department:

Source: Fiverr

Conclusion

That’s all for my list of Fiverr stats in 2024.

With a gross merchandise value of over $1 billion, Fiverr is one of the leading freelancing marketplaces. I’ve done my best to provide you with the latest stats on Fiverr to help you better understand their growth story.