Written by Backlinko Team
In this list of Facebook ad statistics you’ll learn about:
So if you want an up-to-date list of Facebook advertising stats, you’ll love the data that we put together on this page.
Our first set of Facebook ad stats are all about performance. Specifically, we cover what the typical CTR, CPC and other key metrics that any advertiser would want to know. We also share some data on which types of ads are working best right now on Facebook.
As any marketer will tell you: the key to success on Facebook ads isn’t copy or bidding strategy. It’s targeting. Which is why we dedicate an entire section of this list of Facebook ad stats to understanding who uses Facebook in the first place.
If you’re running Facebook ads, you might be wondering how to get the most out of them. Fortunately, you don’t need to guess. Lots of industry studies (including a few done by Facebook) have revealed data-driven Facebook marketing best practices.
Facebook Messenger is becoming more and more mainstream. And social media marketers are taking notice. Specifically, they’re using Chatbots to keep in touch with their target audience on Messenger. Let’s see what the stats have to say about this emerging area of social media marketing.
You’ve probably noticed more and more video ads in your Facebook feed. There’s a good reason for that: video is a super powerful medium that helps your ad stand out from the baby pictures that dominate most feeds. And while video posts can get a higher organic reach compared to text-based posts, there’s evidence to support using video as part of your Facebook ad campaigns too.
These Facebook statistics are focused on how users consume content on Facebook. And how they interact with ads. We also share some interesting stats about how Facebook ads compare to other ads on search and other social networks.
We just covered a bunch of stats that show how many people use Facebook. The question is: now that they’re on Facebook, how do they use it? What devices are they on? Let’s find out.
Let’s take a look at some Facebook ad stats that are focused on the future.
There you have it: our list of 60+ Facebook ad statistics.
Facebook Ads remain a powerful and adaptable tool for reaching targeted audiences and achieving marketing goals so make sure to check this list as we update it with new stats.
