Etsy User and Revenue Stats: How Many People Shop on Etsy?
Written by Backlinko Team
Etsy is a leading e-commerce platform for buying and selling unique handmade items.
The marketplace, which was founded in 2005, now connects 96.71 million buyers to 8.52 million sellers.
Overall, Etsy generated $8.85 billion in gross merchandise sales in Q1-Q3 2024.
You’ll find all the latest data on Etsy’s growth on this page. After reading the stats, you should have a better understanding of how the marketplace generates $2.75 billion in annual revenue.
Etsy Key Stats
- Etsy processed $8.85 billion in gross merchandise sales in the first 9 months of 2024.
- Etsy generated $1.96 billion in revenue in Q1-Q3 2024..
- Mobile transactions account for 68% of Etsy’s gross merchandise sales.
- Etsy has 96.71 million active buyers.
- 8.52 million sellers are active on Etsy.
- 2,420 employees work at Etsy.
Etsy Gross Merchandise Sales
In Q1-Q3 2024, Etsy processed $8.85 billion in revenue. The company’s revenue has decreased by 3.3% compared to the first 9 months in 2023.
In 2023, Etsy reported $13.16 billion in gross merchandise sales, down from $13.32 billion in 2022.
Here’s a table showing Etsy’s gross merchandise sales volume since 2005:
| Year | Etsy GMS |
|---|---|
| 2005 | $170 thousand |
| 2006 | $3.8 million |
| 2007 | $26 million |
| 2008 | $87.5 million |
| 2009 | $180.6 million |
| 2010 | $314.3 million |
| 2011 | $525.6 million |
| 2012 | $895.15 million |
| 2013 | $1.35 billion |
| 2014 | $1.93 billion |
| 2015 | $2.39 billion |
| 2016 | $2.84 billion |
| 2017 | $3.25 billion |
| 2018 | $3.93 billion |
| 2019 | $4.97 billion |
| 2020 | $10.28 billion |
| 2021 | $13.49 billion |
| 2022 | $13.32 billion |
| 2023 | $13.16 billion |
| Q1-Q3 2024 | $8.85 billion |
Source: Etsy
Etsy Revenue
In the first 9 months of 2024, Etsy generated $1.96 billion in annual revenue, showing an annual increase of 2.62%.
In 2023, Etsy processed $2.75 billion in revenue, an all-time high to date.
Here’s a table with complete data on Etsy’s revenue since 2012:
| Year | Etsy Revenue |
|---|---|
| 2012 | $74.6 million |
| 2013 | $125.02 million |
| 2014 | $195.59 million |
| 2015 | $273.5 million |
| 2016 | $364.97 million |
| 2017 | $441.23 million |
| 2018 | $603.69 million |
| 2019 | $818.38 million |
| 2020 | $1.73 billion |
| 2021 | $2.33 billion |
| 2022 | $2.57 billion |
| 2023 | $2.75 billion |
| Q1-Q3 2024 | $1.96 billion |
Source: Etsy
Etsy Marketplace Revenue
Etsy makes money from its marketplace by charging listing fees, transaction fees, and payment processing fees.
The company generated $1.41 billion in marketplace revenue in Q1-Q3 2024, which accounts for 72.24% of total revenue.
We’ve charted Etsy’s revenue from marketplace fees since 2012:
| Year | Etsy Marketplace Revenue |
|---|---|
| 2012 | $55.33 million (74.17%) |
| 2013 | $78.54 million (62.82%) |
| 2014 | $156.82 million (80.18%) |
| 2015 | $204.33 million (74.7%) |
| 2016 | $269.63 million (73.8%) |
| 2017 | $329.36 million (74.64%) |
| 2018 | $444.77 million (73.67%) |
| 2019 | $593.65 million (72.5%) |
| 2020 | $1.3 billion (75.58%) |
| 2021 | $1.75 billion (74.92%) |
| 2022 | $1.91 billion (74.43%) |
| 2023 | $2 billion (72.67%) |
| Q1-Q3 2024 | $1.41 billion (72.74%) |
Source: Etsy
Etsy Services Revenue
In addition to marketplace fees, Etsy generates revenue by offering advertising and shipping label services.
Etsy brought in $542.74 million in services revenue in the first 9 months of 2024:
Here’s a table charting Etsy’s services revenue since 2012:
| Year | Etsy Services Revenue |
|---|---|
| 2012 | $15.86 million (25.83%) |
| 2013 | $42.82 million (37.18%) |
| 2014 | $34.41 million (19.82%) |
| 2015 | $64.92 million (25.3%) |
| 2016 | $89.43 million (26.2%) |
| 2017 | $111.87 million (25.36%) |
| 2018 | $158.93 million (26.33%) |
| 2019 | $224.73 million (27.5%) |
| 2020 | $422.5 million (24.42%) |
| 2021 | $583.29 million (25.04%) |
| 2022 | $655.22 million (25.53%) |
| 2023 | $751.19 million (27.33%) |
| Q1-Q3 2024 | $542.74 million (27.75%) |
Source: Etsy
Etsy Active Buyers
Etsy defines an active buyer as a user who has made at least 1 transaction in the past 12 months.
According to the latest update, Etsy has 96.71 million active buyers.
Here’s a table with number of active buyers on Etsy since 2012:
| Year | Etsy Active Buyers |
|---|---|
| 2012 | 9.32 million |
| 2013 | 14.03 million |
| 2014 | 19.81 million |
| 2015 | 24.05 million |
| 2016 | 28.57 million |
| 2017 | 33.36 million |
| 2018 | 39.45 million |
| 2019 | 46.35 million |
| 2020 | 81.9 million |
| 2021 | 96.34 million |
| 2022 | 95.08 million |
| 2023 | 96.45 million |
| Q1-Q3 2024 | 96.71 million |
Sources: Etsy
Etsy Active Sellers
Etsy defines an active seller as a user with at least 1 charge from the company (regarding marketplace or service fees) in the past 12 months.
Etsy reached 8.52 million active sellers in Q3 2024, that’s down from 8.8 million sellers in Q3 2023.
Here’s a table showing the number of active sellers on Etsy since 2012:
| Year | Etsy Active Sellers |
|---|---|
| 2012 | 830 thousand |
| 2013 | 1.07 million |
| 2014 | 1.35 million |
| 2015 | 1.56 million |
| 2016 | 1.75 million |
| 2017 | 1.93 million |
| 2018 | 2.11 million |
| 2019 | 2.7 million |
| 2020 | 4.36 million |
| 2021 | 7.52 million |
| 2022 | 7.47 million |
| 2023 | 9.04 million |
| Q3 2024 | 8.52 million |
Source: Etsy
Etsy Mobile Sales
Etsy generates 68% of its gross merchandise sales from transactions on mobile devices. In other words, smartphone and tablet users spend $8.95 billion per year on Etsy.
Here’s a table with a share of Etsy mobile sales since 2013:
| Year | Share of Etsy Sales on Mobile Devices |
|---|---|
| 2013 | 30% |
| 2014 | 37% |
| 2015 | 43% |
| 2016 | 48% |
| 2017 | 51% |
| 2018 | 55% |
| 2019 | 58% |
| 2020 | 61% |
| 2021 | 64% |
| 2022 | 67% |
| 2023 | 68% |
Source: Etsy
Most Popular Categories on Etsy
The Etsy marketplace has more than 50 categories.
The top 6 categories are home and living, jewelry and accessories, apparel, craft supplies, paper and party supplies, toys and games. Together, these account for 87% of overall gross merchandise sales.
Here’s a complete breakdown of the top categories on Etsy:
| Category | Share of Total GMS on Etsy |
|---|---|
| Home and Living | 34% |
| Jewelry and Accessories | 18% |
| Apparel | 14% |
| Craft Supplies | 9% |
| Paper & Party Supplies | 8% |
| Beauty & Personal Care* | 4% |
Source: Etsy
How Many People Work at Etsy?
Etsy has 2,420 employees worldwide. The company has decreased its employee count by 13.26% since 2022.
Here are the exact numbers:
| Year | Etsy Employees |
|---|---|
| 2014 | 685 |
| 2015 | 819 |
| 2016 | 1,043 |
| 2017 | 744 |
| 2018 | 874 |
| 2019 | 1,240 |
| 2020 | 1,414 |
| 2021 | 2,402 |
| 2022 | 2,790 |
| 2023 | 2,420 |
58.7% of Etsy employees are between 30 and 39 years old.
Here’s a complete breakdown of Etsy employees by age group:
| Age Group | Share |
|---|---|
| 24 years and younger | 2.1% |
| 25-29 years | 18.4% |
| 30-34 years | 34.1% |
| 35-39 years | 24.6% |
| 40-49 years | 17.6% |
| 50 years and older | 3.1% |
Across all departments, 47.6% of Etsy employees identify as female, and 46.7% identify as male. Within engineering teams, 54% of Etsy employees are male, and 39.9% are female.
Etsy employees on an H1-B work-based visa have a median salary of $180,000.
Sources: Etsy, H1B Salary Database
Conclusion
That’s it for my list of Etsy stats.
The e-commerce platform remains a popular shopping destination, thanks to its unique choice of products from sellers across the world.