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Dropbox Usage and Revenue Stats

Backlinko Team

Written by Backlinko Team

Dropbox Usage and Revenue Stats

Dropbox is a leading cloud file hosting service.

Launched in 2008, the platform hit the milestone of 100 million registered users 4 years later.

Today, Dropbox has 700 million registered users and generates $2.5 billion in annual revenue.

Here’s a summary of what you’ll find on this page:

Dropbox Usage Statistics (Highlights)

  • Dropbox has more than 700 million registered users.
  • Dropbox has 18.22 million paying users.
  • Dropbox generated $2.5 billion in revenue in 2023.
  • Dropbox employs 2,693 people.

Dropbox Registered Users

As of June 2024, Dropbox had more than 700 million registered users.

As of June 2024, Dropbox had more than 700 million registered users

We’ve charted the number of registered Dropbox users since 2018:

Year Dropbox Registered Users
2018 500 million
2019 600 million
2020 700 million
2021 700 million
2022 700 million
2023 700 million
June 2024 700 million

Source: Dropbox

Dropbox Paying Users

As of Q2 2024, Dropbox has 18.22 million paying users.

Dropbox Paying Users

Dropbox has increased its paying user base by 27.32% since 2015.

Here’s a table with the number of Dropbox paying users since 2015:

Year Dropbox Paying Users
2015 6.5 million
2016 8.8 million
2017 11 million
2018 12.7 million
2019 14.31 million
2020 15.48 million
2021 16.79 million
2022 17.77 million
2023 18.12 million
Q1 2024 18.16 million
Q2 2024 18.22 million

Source: Dropbox

Dropbox Revenue

Dropbox generated $2.5 billion in annual revenue in 2023. That’s an increase of 7.3% over the past year.

Dropbox Revenue

Here’s a table showing Dropbox revenue since 2015:

Year Dropbox Revenue
2015 $603.8 million
2016 $844.8 million
2017 $1.1 billion
2018 $1.39 billion
2019 $1.66 billion
2020 $1.91 billion
2021 $2.16 billion
2022 $2.33 billion
2023 $2.50 billion
Q1 2024 $631.3 million
Q2 2024 $634.5 million

Source: Dropbox

Dropbox US Revenue

Dropbox brought in $1.42 billion in revenue from clients based in the United States. That’s 56.73% of total revenue.

Dropbox US Revenue

The US market has consistently contributed more than half of the company’s total revenue since at least 2015:

Year Dropbox US Revenue
2015 $326.1 million (54%)
2016 $455.9 million (53.96%)
2017 $575.7 million (52.34%)
2018 $706.5 million (50.83%)
2019 $854.1 million (51.45%)
2020 $999.3 million (52.32%)
2021 $1.13 billion (52.37%)
2022 $1.26 billion (53.38%)
2023 $1.42 billion (56.74%)
Q1 2024 $358.3 million (56.76%)
Q2 2020 $361.7 million (57%)

Source: Dropbox

Dropbox International Revenue

Dropbox brought in $1.08 billion in revenue from clients outside of the US in 2023. That accounts for 43.26% of the company’s total revenue.

Dropbox International Revenue

Here’s a table showing Dropbox’s international (non-US) revenue since 2015:

Year Dropbox International Revenue
2015 $277.7 million (46%)
2016 $388.9 million (46.04%)
2017 $531.1 million (47.66%)
2018 $685.2 million (49.17%)
2019 $807.2 million (48.55%)
2020 $914.6 million (47.68%)
2021 $1.03 billion (47.63%)
2022 $1.06 billion (45.62%)
2023 $1.08 billion (43.26%)
Q1 2024 $273 million (43.24%)
Q2 2024 $265.2 million (42.99%)

Source: Dropbox

Dropbox Average Revenue per Paying User

The average paying Dropbox customer spent $139.93 in Q2 2024.

The average paying Dropbox customer spent $139.93 in Q2 2024

Dropbox has grown its ARPU by 13.7% since 2019.

Here’s a table with complete data on Dropbox’s average revenue per paying user since 2015:

Year Dropbox ARPU
2015 $113.54
2016 $110.54
2017 $111.91
2018 $117.64
2019 $123.07
2020 $128.50
2021 $133.73
2022 $134.51
2023 $139.38
Q1 2024 $139.59
Q2 2024 $139.93

Source: Dropbox

Dropbox Operating Expenses

Dropbox’s operating expenses reached $1.64 billion in 2023. That’s an increase of 7.57% over the previous year.

Dropbox’s operating expenses reached $1.64 billion in 2023

Research and development was the single biggest expense, totaling $936.5 million. Dropbox’s next biggest outlay was on sales and marketing ($466 million).

Here’s a complete breakdown of Dropbox operating expenses by category in 2023:

Category Dropbox Operating Expenses
Research and Development $936.5 million
Sales and Marketing $466.0 million
General and Administrative $237.1 million

Source: Dropbox

How Many Teams Use Dropbox Business?

Dropbox Business is defined by the company as a billed account with at least 3 users managed via a single administrative dashboard.

Dropbox has 575 thousand paying Dropbox Business teams as of June 2024. The company has added 75 thousand paying teams since 2020.

How Many Teams Use Dropbox Business?

Here’s a table with the number of paying Dropbox Business teams since 2017:

Year Dropbox Business Teams
2017 300 thousand
2018 400 thousand
2019 450 thousand
2020 500 thousand
2022 600 thousand
2023 575 thousand
Q2 2024 575 thousand

Source: Dropbox

Dropbox for Personal Use

18% of American survey respondents claim to use Dropbox as a personal cloud storage solution. That makes Dropbox the 4th most popular solution, after Google Drive, Apple iCloud, and Microsoft OneDrive.

Dropbox for Personal Use

Here’s a table showing the 6 most popular personal cloud storage solutions:

Cloud Storage Solution Share
Google Drive 40%
Apple iCloud 33%
Microsoft OneDrive 20%
Dropbox 18%
Amazon Drive 9%
Box 3%

Source: Dropbox

How Many API Calls Does Dropbox Receive?

Dropbox makes an Application Programming Interface (API) available for developers to integrate their apps with the company’s system.

Dropbox receives 75 billion API calls per month.

Dropbox receives 75 billion API calls per month

Here’s a table with complete data on Dropbox monthly API calls since 2017:

Year Dropbox API Monthly Calls
2017 50 billion
2018 50 billion
2019 50 billion
2020 60 billion
2021 75 billion
2022 75 billion
2023 75 billion

Source: Dropbox

How Many Developers Build Applications on the Dropbox Platform?

Under 1 million developers have built applications on the Dropbox platform.

Under 1 million developers have built applications on the Dropbox platform

Here’s a table charting the number of registered developers building applications on the Dropbox platform since 2017:

Year Dropbox Developers
2017 500 thousand
2018 500 thousand
2019 750 thousand
2020 750 thousand
2021 1 million
2022 1 million
2023 1 million

Source: Dropbox

How Many Apps Are Available in the Dropbox App Center?

The Dropbox App Center includes 104 apps that can be used to extend product functionality.

The Dropbox App Center includes 104 apps

Source: Dropbox

How Many People Work at Dropbox?

2,693 full-time employees work at Dropbox. That’s a decline of 13.6% over the previous year.

How Many People Work at Dropbox?

Here’s a table showing the employee count since 2018:

Year Dropbox Employees
2017 1,858
2018 2,323
2019 2,801
2020 2,760
2021 2,667
2022 3,118
2023 2,693

2,226 Dropbox employees (82.7%) are based in the United States.

Comparably data shows that the median compensation at Dropbox is $137,940. US employees on an H-1B visa (work-based residency) received a median salary of $180,200 in 2023.

Sources: Dropbox, Comparably, H1B Salary Database

Conclusion

That’s all for my roundup of Dropbox stats in 2024.

Dropbox is one of the industry leaders in the cloud file hosting space. The platform hosts over 1 trillion pieces of content in total, serving over 700 million registered users.