How Many People Use DoorDash in 2024? [New Data]
Find Keyword Ideas in Seconds

Boost SEO results with powerful keyword research

Free Keyword Research Tool

How Many People Use DoorDash? [New Data]

Backlinko Team

Written by Backlinko Team

How Many People Use DoorDash?

DoorDash is the most popular food delivery app in the United States.

The company claims a 67% market share in the US and operates in over 30 countries.

Today, the food delivery platform has more than 37 million monthly active consumers and processed $19.24 billion in gross order value in Q1 2024.

Continue reading to find the latest stats on DoorDash in 2024:

DoorDash Usage Statistics (Highlight Picks)

  • DoorDash completed 2.16 billion orders in 2023. A further 620 million occurred in the first 3 months of 2024 alone.
  • The food delivery brand processed $19.24 billion in gross order value in Q1 2024.
  • DoorDash brought in $8.64 billion in revenue in 2023 – a 31.3% year-over-year increase.
  • There are 7 million active couriers delivering orders for DoorDash from more than 550,000 merchants.
  • More than 37 million consumers place orders on DoorDash marketplaces each month.

DoorDash Customers

DoorDash had more than 37 million monthly active users placing at least one order in December 2023. That’s up from 32 million in December 2022.

DoorDash had more than 37 million monthly active users in December 2023

Note: Includes monthly active users of marketplaces owned by DoorDash Inc. – DoorDash and Wolt.

Source:DoorDash

DoorDash Merchants

DoorDash has over 550,000 merchants. The food delivery company has added 100,000 merchants since December 2020.

DoorDash has over 550,000 merchants

Source:DoorDash

DoorDash Couriers

DoorDash had more than 7 million delivery couriers (Dashers) in 2023. Total annual earnings reached over $15 billion in 2023.

DoorDash had more than 7 million delivery couriers (Dashers) in 2023

Here’s a table with complete data on DoorDash couriers since 2021:

Year DoorDash Couriers Annual Earnings
2021 6 million $11 billion
2022 6 million $13 billion
2023 7 million $15 billion

Source:DoorDash

DoorDash Total Orders

DoorDash processed 620 million orders in the first quarter of 2024. And a total of 2 billion 161 million in 2023.

DoorDash Total Orders

Here’s a table showing DoorDash’s total orders since 2018:

Year DoorDash Total Orders
2018 83 million
2019 263 million
2020 816 million
2021 1.39 billion
2022 1.736 billion
2023 2.161 billion
Q1 2024 620 million

Source:DoorDash

DoorDash Marketplace GOV

DoorDash refers to the total value of completed orders as “marketplace gross order value”. This includes any applicable taxes, tips, membership, and other fees.

As such, DoorDash had $19.24 billion in marketplace gross order value in the first 3 months of 2024. And processed $66.77 billion worth of orders on the platform in 2023.

DoorDash Marketplace GOV

DoorDash’s annual marketplace gross order value increased by 3.07x in 2023 compared with 2020.

We’ve displayed DoorDash’s marketplace gross order value since 2018:

Year DoorDash Marketplace GOV
2018 $2.81 billion
2019 $8.04 billion
2020 $24.66 billion
2021 $41.94 billion
2022 $53.41 billion
2023 $66.77 billion
Q1 2024 $19.24 billion

Source: DoorDash

DoorDash Market Share in the US

DoorDash claimed a 67% market share of US food delivery services in May 2024.

DoorDash Market Share in the US

The company has shown consistent market share growth since July 2018. Back then, DoorDash’s share accounted for 18% of the US food delivery market.

Here’s a comprehensive overview of DoorDash’s market share in the US since July 2018:

Date DoorDash US Market Share
July 2018 18%
September 2019 35%
April 2020 45%
October 2020 48%
January 2021 53%
April 2021 56%
May 2021 57%
May 2022 59%
May 2023 65%
May 2024 67%

Sources:Second Measure, Edison Trends, Bloomberg

DoorDash Revenue

DoorDash generated $8.64 billion in revenue in 2023. And brought in $2.51 billion in the first three months of 2024.

DoorDash Revenue

Over the past year, the delivery company’s annual revenue increased by 31.3%.

Here’s a table showing DoorDash’s revenue since 2018:

Year DoorDash Revenue
2018 $291 million
2019 $885 million
2020 $2.89 billion
2021 $4.89 billion
2022 $6.58 billion
2023 $8.64 billion
Q1 2024 $2.51 billion

Source: DoorDash

DoorDash Operating Expenses

DoorDash’s operating expenses include sales and marketing, research and development, and general and administrative. These expenses reached $4.11 billion in 2023 – a 12.47% year-over-year increase.

DoorDash’s operating expenses reached $4.11 billion in 2023

DoorDash’s operating expenses totaled $1.1 billion in the first quarter of 2024.

The delivery brand reported spending $1.88 billion on sales and marketing in 2023, accounting for a 45.74% share of operating expenses. Annual DoorDash sales and marketing expenses in 2023 increased by 11.53% over the previous year.

This table shows DoorDash sales and marketing expenses since 2018:

Year DoorDash Sales and Marketing Expenses
2018 $135 million
2019 $594 million
2020 $957 million
2021 $1.62 billion
2022 $1.68 billion
2023 $1.88 billion
Q1 2024 $504 million

Research and development accounted for $1 billion of DoorDash expenses in 2023 and a further $279 million in Q1 2024.

We’ve displayed figures for DoorDash’s research and development expenses since 2018:

Year DoorDash Research and Development Expenses
2018 $51 million
2019 $107 million
2020 $321 million
2021 $430 million
2022 $829 million
2023 $1 billion
Q1 2024 $279 million

DoorDash reported $1.24 billion in general and administrative expenses in 2023 and $319 million in Q1 2024.

Here’s a table showing DoorDash’s general and administrative expenses from 2018:

Year DoorDash General and Administrative Expenses
2018 $78 million
2019 $245 million
2020 $556 million
2021 $797 million
2022 $1.15 billion
2023 $1.24 billion
Q1 2024 $319 million

Source: DoorDash

DoorDash Employees

DoorDash had 19,300 employees worldwide in December 2023. That’s an increase from 16,800 employees in December 2022.

DoorDash had 19,300 employees worldwide in December 2023

Based on 108 records, the median salary for employees with H1B visas at DoorDash in the US is $176,000.

Here’s a table with the number of employees at Upwork since 2020:

Year DoorDash Employees
2020 3,886
2021 8,600
2022 16,800
2023 19,300

Sources: DoorDash, H1B Salary Database

Conclusion

That’s all for our collection of DoorDash stats in 2024.

DoorDash has shown strong performance by gaining market share both in the US and internationally (with the recent Wolt acquisition) and maintaining a consistent revenue growth track record.

However, the meal delivery sector is highly competitive with the likes of Grubhub and Uber Eats. It will be interesting to see if DoorDash can sustain its current pace of growth in the future.