How Many People Use DoorDash? [New Data]
Written by Backlinko Team
DoorDash is the most popular food delivery app in the United States.
The company claims a 67% market share in the US and operates in over 30 countries.
Today, the food delivery platform has more than 37 million monthly active consumers and processed $19.24 billion in gross order value in Q1 2024.
Continue reading to find the latest stats on DoorDash in 2024:
- DoorDash Usage Statistics (Highlight Picks)
- DoorDash Customers
- DoorDash Merchants
- DoorDash Couriers
- DoorDash Total Orders
- DoorDash Marketplace GOV
- DoorDash Market Share in the US
- DoorDash Revenue
- DoorDash Operating Expenses
- DoorDash Employees
DoorDash Usage Statistics (Highlight Picks)
- DoorDash completed 2.16 billion orders in 2023. A further 620 million occurred in the first 3 months of 2024 alone.
- The food delivery brand processed $19.24 billion in gross order value in Q1 2024.
- DoorDash brought in $8.64 billion in revenue in 2023 – a 31.3% year-over-year increase.
- There are 7 million active couriers delivering orders for DoorDash from more than 550,000 merchants.
- More than 37 million consumers place orders on DoorDash marketplaces each month.
DoorDash Customers
DoorDash had more than 37 million monthly active users placing at least one order in December 2023. That’s up from 32 million in December 2022.
Note: Includes monthly active users of marketplaces owned by DoorDash Inc. – DoorDash and Wolt.
Source:DoorDash
DoorDash Merchants
DoorDash has over 550,000 merchants. The food delivery company has added 100,000 merchants since December 2020.
Source:DoorDash
DoorDash Couriers
DoorDash had more than 7 million delivery couriers (Dashers) in 2023. Total annual earnings reached over $15 billion in 2023.
Here’s a table with complete data on DoorDash couriers since 2021:
Year | DoorDash Couriers | Annual Earnings |
---|---|---|
2021 | 6 million | $11 billion |
2022 | 6 million | $13 billion |
2023 | 7 million | $15 billion |
Source:DoorDash
DoorDash Total Orders
DoorDash processed 620 million orders in the first quarter of 2024. And a total of 2 billion 161 million in 2023.
Here’s a table showing DoorDash’s total orders since 2018:
Year | DoorDash Total Orders |
---|---|
2018 | 83 million |
2019 | 263 million |
2020 | 816 million |
2021 | 1.39 billion |
2022 | 1.736 billion |
2023 | 2.161 billion |
Q1 2024 | 620 million |
Source:DoorDash
DoorDash Marketplace GOV
DoorDash refers to the total value of completed orders as “marketplace gross order value”. This includes any applicable taxes, tips, membership, and other fees.
As such, DoorDash had $19.24 billion in marketplace gross order value in the first 3 months of 2024. And processed $66.77 billion worth of orders on the platform in 2023.
DoorDash’s annual marketplace gross order value increased by 3.07x in 2023 compared with 2020.
We’ve displayed DoorDash’s marketplace gross order value since 2018:
Year | DoorDash Marketplace GOV |
---|---|
2018 | $2.81 billion |
2019 | $8.04 billion |
2020 | $24.66 billion |
2021 | $41.94 billion |
2022 | $53.41 billion |
2023 | $66.77 billion |
Q1 2024 | $19.24 billion |
Source: DoorDash
DoorDash Market Share in the US
DoorDash claimed a 67% market share of US food delivery services in May 2024.
The company has shown consistent market share growth since July 2018. Back then, DoorDash’s share accounted for 18% of the US food delivery market.
Here’s a comprehensive overview of DoorDash’s market share in the US since July 2018:
Date | DoorDash US Market Share |
---|---|
July 2018 | 18% |
September 2019 | 35% |
April 2020 | 45% |
October 2020 | 48% |
January 2021 | 53% |
April 2021 | 56% |
May 2021 | 57% |
May 2022 | 59% |
May 2023 | 65% |
May 2024 | 67% |
Sources:Second Measure, Edison Trends, Bloomberg
DoorDash Revenue
DoorDash generated $8.64 billion in revenue in 2023. And brought in $2.51 billion in the first three months of 2024.
Over the past year, the delivery company’s annual revenue increased by 31.3%.
Here’s a table showing DoorDash’s revenue since 2018:
Year | DoorDash Revenue |
---|---|
2018 | $291 million |
2019 | $885 million |
2020 | $2.89 billion |
2021 | $4.89 billion |
2022 | $6.58 billion |
2023 | $8.64 billion |
Q1 2024 | $2.51 billion |
Source: DoorDash
DoorDash Operating Expenses
DoorDash’s operating expenses include sales and marketing, research and development, and general and administrative. These expenses reached $4.11 billion in 2023 – a 12.47% year-over-year increase.
DoorDash’s operating expenses totaled $1.1 billion in the first quarter of 2024.
The delivery brand reported spending $1.88 billion on sales and marketing in 2023, accounting for a 45.74% share of operating expenses. Annual DoorDash sales and marketing expenses in 2023 increased by 11.53% over the previous year.
This table shows DoorDash sales and marketing expenses since 2018:
Year | DoorDash Sales and Marketing Expenses |
---|---|
2018 | $135 million |
2019 | $594 million |
2020 | $957 million |
2021 | $1.62 billion |
2022 | $1.68 billion |
2023 | $1.88 billion |
Q1 2024 | $504 million |
Research and development accounted for $1 billion of DoorDash expenses in 2023 and a further $279 million in Q1 2024.
We’ve displayed figures for DoorDash’s research and development expenses since 2018:
Year | DoorDash Research and Development Expenses |
---|---|
2018 | $51 million |
2019 | $107 million |
2020 | $321 million |
2021 | $430 million |
2022 | $829 million |
2023 | $1 billion |
Q1 2024 | $279 million |
DoorDash reported $1.24 billion in general and administrative expenses in 2023 and $319 million in Q1 2024.
Here’s a table showing DoorDash’s general and administrative expenses from 2018:
Year | DoorDash General and Administrative Expenses |
---|---|
2018 | $78 million |
2019 | $245 million |
2020 | $556 million |
2021 | $797 million |
2022 | $1.15 billion |
2023 | $1.24 billion |
Q1 2024 | $319 million |
Source: DoorDash
DoorDash Employees
DoorDash had 19,300 employees worldwide in December 2023. That’s an increase from 16,800 employees in December 2022.
Based on 108 records, the median salary for employees with H1B visas at DoorDash in the US is $176,000.
Here’s a table with the number of employees at Upwork since 2020:
Year | DoorDash Employees |
---|---|
2020 | 3,886 |
2021 | 8,600 |
2022 | 16,800 |
2023 | 19,300 |
Sources: DoorDash, H1B Salary Database
Conclusion
That’s all for our collection of DoorDash stats in 2024.
DoorDash has shown strong performance by gaining market share both in the US and internationally (with the recent Wolt acquisition) and maintaining a consistent revenue growth track record.
However, the meal delivery sector is highly competitive with the likes of Grubhub and Uber Eats. It will be interesting to see if DoorDash can sustain its current pace of growth in the future.