How Many People Use DoorDash in 2023? [New Data]
Written by Brian Dean
DoorDash is the most popular food delivery app in the United States.
The company claims a 57% market share in the US and operates in three international markets: Australia, Canada, and Japan.
Today, the food delivery platform has more than 20 million active consumers and processed $9.9 billion in gross order value in Q1 2021.
Continue reading to find the latest stats on DoorDash in 2023:
- DoorDash Usage Statistics
- DoorDash customers
- DoorDash merchants
- DoorDash couriers
- DoorDash total orders
- DoorDash marketplace GOV
- DoorDash market share in the US
- DoorDash market share in select US metro areas
- DoorDash customer overlap in the US
- DoorDash revenue
- DoorDash operating expenses
- DoorDash employees
DoorDash Usage Statistics (Highlight Picks)
- DoorDash completed 816 million orders in 2020. A further 329 million occurred in the first 3 months of 2021 alone.
- The food delivery brand processed $9.9 billion in gross order value in Q1 2021.
- DoorDash brought in $2.89 billion in revenue in 2020 – a 3.26x growth over the past year.
- There are 2 million quarterly active couriers delivering orders for DoorDash from more than 450,000 merchants.
- More than 20 million consumers place orders on the DoorDash platform each month.
DoorDash customers
DoorDash had 20 million monthly active users placing at least one order in December 2020. That’s a 2 million increase since September 2020.
Source: DoorDash.
DoorDash merchants
To qualify as an “active monthly merchant” individual stores must complete at least one order. DoorDash had 450,000 active monthly merchants as of December 2020. The food delivery company has added 60,000 merchants since September 2020.
Source: DoorDash.
DoorDash couriers
DoorDash had more than 2 million delivery couriers (Dashers) in the first quarter of 2021. Total quarterly earnings reached over $2.5 billion in Q1 2021.
Source: DoorDash.
DoorDash total orders
DoorDash processed 329 million orders in the first quarter of 2021. And a total of 816 million in 2020.
The company’s total order volume grew by 3.1x over the course of 2020.
Here’s a table showing DoorDash total order since 2018:
| Year | Total orders |
|---|---|
| 2018 | 83 million |
| 2019 | 263 million |
| 2020 | 816 million |
| Q1 2021 | 329 million |
Source: DoorDash.
DoorDash marketplace GOV
DoorDash refers to the total value of completed orders as “marketplace gross order value”. This includes any applicable taxes, tips, and other fees.
As such, DoorDash had $9.9 billion in marketplace gross order value in the first 3 months of 2021. And processed $24.66 billion worth of orders on the platform in 2020.
DoorDash’s annual marketplace gross order value increased by 3.07x in 2020 compared with 2019.
We’ve displayed DoorDash’s marketplace gross order value since 2018:
| Year | Marketplace GOV |
|---|---|
| 2018 | $2.81 billion |
| 2019 | $8.04 billion |
| 2020 | $24.66 billion |
| Q1 2021 | $9.9 billion |
Source: DoorDash.
DoorDash market share in the US
DoorDash claimed a 57% market share of US food delivery services in May 2021.
The company has shown consistent market share growth since July 2018. Back then, DoorDash’s share accounted for 18% of the US food delivery market.
Here’s a comprehensive overview of DoorDash’s market share in the US since July 2018:
| Date | Market share |
|---|---|
| July 2018 | 18% |
| September 2019 | 35% |
| April 2020 | 45% |
| October 2020 | 48% |
| January 2021 | 53% |
| April 2021 | 56% |
| May 2021 | 57% |
Source: Second Measure, Edison Trends, Bloomberg.
DoorDash market share in select US metro areas
Across the 12 largest metropolitan areas (by population) in the US, DoorDash leads the way with a regional market share of 74% in San Francisco as of May 2021.
DoorDash is least popular (compared with other areas) in Boston and New York City, claiming a 35% market share in both regions.
Here’s a broad overview of DoorDash’s market share as of May 2021 in the 12 largest metropolitan areas in the US:
| Metropolitan area | Market share |
|---|---|
| San Francisco | 74% |
| Houston | 64% |
| Dallas-Fort Worth | 56% |
| Philadelphia | 54% |
| Phoenix | 53% |
| Atlanta | 46% |
| Los Angeles | 44% |
| Chicago | 38% |
| Boston | 35% |
| New York City | 35% |
Source: Second Measure.
DoorDash customer overlap in the US
In the first quarter of 2021, 56% of DoorDash customers in the US exclusively used the app, more than competitors Postmates and Uber Eats with 33% and 40% share, respectively.
42% of DoorDash customers used Grubhub for food delivery in Q1 2021, and 43% placed orders on Uber Eats or Postmates.
Source: Second Measure.
DoorDash revenue
DoorDash generated $2.89 billion in revenue in 2020. And brought in $1.08 billion in the first three months of 2021.
Over the past year, the delivery company’s annual revenue grew by 3.26x.
Here’s a table showing DoorDash’s revenue since 2018:
| Year | Revenue |
|---|---|
| 2018 | $291 million |
| 2019 | $885 million |
| 2020 | $2.89 billion |
| Q1 2021 | $1.08 billion |
Source: DoorDash.
DoorDash operating expenses
DoorDash’s operating expenses include sales and marketing, research and development, and general and administrative. These expenses reached $1.83 billion in 2020 – an increase of 1.94x over the previous year.
DoorDash’s operating expenses totaled $584 million in the first quarter of 2021.
The delivery brand reported spending $957 million on sales and marketing in 2020, accounting for 52.18% share of operating expenses. Annual DoorDash sales and marketing expenses in 2020 increased by 61.11% over the previous year.
This table shows DoorDash sales and marketing expenses since 2018:
| Year | Sales and marketing expenses |
|---|---|
| 2018 | $135 million |
| 2019 | $594 million |
| 2020 | $957 million |
| Q1 2021 | $333 million |
Research and development accounted for $321 million of DoorDash expenses in 2020 and a further $82 million in Q1 2021. These expenses tripled in 2020 when compared with the previous year.
We’ve displayed figures for DoorDash’s research and development expenses since 2018:
| Year | Research and development expenses |
|---|---|
| 2018 | $51 million |
| 2019 | $107 million |
| 2020 | $321 million |
| Q1 2021 | $82 million |
DoorDash reported $556 million in general and administrative expenses in 2020 and $169 million in Q1 2021. That’s an increase of 2.27x in 2020 compared with 2019.
Here’s a table showing DoorDash’s general and administrative expenses from 2018:
| Year | General and administrative expenses |
|---|---|
| 2018 | $78 million |
| 2019 | $245 million |
| 2020 | $556 million |
| Q1 2021 | $169 million |
Source: DoorDash.
DoorDash employees
DoorDash had 3,886 employees worldwide in December 2020. That’s an increase from 3,279 employees in September 2020.
The median salary at DoorDash is $171,000 according to Blind Data. Based on 88 records, the median salary for employees with H1B visas at DoorDash in the US is $175,000.
Source: DoorDash, Blind, H1B Salary Database.
Conclusion
That’s all for our collection of DoorDash stats in 2023.
DoorDash has shown strong performance by gaining market share and maintaining a consistent revenue growth track record.
However, the meal delivery sector is highly competitive with the likes of Grubhub and Uber Eats. It will be interesting to see if DoorDash can sustain its current pace of growth in the future.
Now we’re curious to hear from you.
Do you have any questions or comments about the stats on this page? Perhaps you have suggestions on which companies to cover in the future?
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