How Many People Use DoorDash in 2021? [New Data]

How Many People Use DoorDash in 2021? [New Data]

Brian Dean

by Brian Dean · Updated Jun. 29, 2021

How Many People Use DoorDash?

DoorDash is the most popular food delivery app in the United States.

The company claims a 57% market share in the US and operates in three international markets: Australia, Canada, and Japan.

Today, the food delivery platform has more than 20 million active consumers and processed $9.9 billion in gross order value in Q1 2021.

Continue reading to find the latest stats on DoorDash in 2021:

DoorDash Usage Statistics (Highlight Picks)

  • DoorDash completed 816 million orders in 2020. A further 329 million occurred in the first 3 months of 2021 alone.
  • The food delivery brand processed $9.9 billion in gross order value in Q1 2021.
  • DoorDash brought in $2.89 billion in revenue in 2020 – a 3.26x growth over the past year.
  • There are 2 million quarterly active couriers delivering orders for DoorDash from more than 450,000 merchants.
  • More than 20 million consumers place orders on the DoorDash platform each month.

DoorDash customers

DoorDash had 20 million monthly active users placing at least one order in December 2020. That’s a 2 million increase since September 2020.

DoorDash has 20 million monthly active users

Source: DoorDash.

DoorDash merchants

To qualify as an “active monthly merchant” individual stores must complete at least one order. DoorDash had 450,000 active monthly merchants as of December 2020. The food delivery company has added 60,000 merchants since September 2020.

DoorDash has 450,000 active monthly merchants

Source: DoorDash.

DoorDash couriers

DoorDash had more than 2 million delivery couriers (Dashers) in the first quarter of 2021. Total quarterly earnings reached over $2.5 billion in Q1 2021.

DoorDash has more than 2 million delivery couriers

Source: DoorDash.

DoorDash total orders

DoorDash processed 329 million orders in the first quarter of 2021. And a total of 816 million in 2020.

The company’s total order volume grew by 3.1x over the course of 2020.

DoorDash total orders

Here’s a table showing DoorDash total order since 2018:

Year Total orders
2018 83 million
2019 263 million
2020 816 million
Q1 2021 329 million

Source: DoorDash.

DoorDash marketplace GOV

DoorDash refers to the total value of completed orders as “marketplace gross order value”. This includes any applicable taxes, tips, and other fees.

As such, DoorDash had $9.9 billion in marketplace gross order value in the first 3 months of 2021. And processed $24.66 billion worth of orders on the platform in 2020.

DoorDash marketplace GOV

DoorDash’s annual marketplace gross order value increased by 3.07x in 2020 compared with 2019.

We’ve displayed DoorDash’s marketplace gross order value since 2018:

Year Marketplace GOV
2018 $2.81 billion
2019 $8.04 billion
2020 $24.66 billion
Q1 2021 $9.9 billion

Source: DoorDash.

DoorDash market share in the US

DoorDash claimed a 57% market share of US food delivery services in May 2021.

DoorDash claimed a 57% market share of US food delivery services in May 2021

The company has shown consistent market share growth since July 2018. Back then, DoorDash’s share accounted for 18% of the US food delivery market.

DoorDash market share in the US

Here’s a comprehensive overview of DoorDash’s market share in the US since July 2018:

Date Market share
July 2018 18%
September 2019 35%
April 2020 45%
October 2020 48%
January 2021 53%
April 2021 56%
May 2021 57%

Source: Second Measure, Edison Trends, Bloomberg.

DoorDash market share in select US metro areas

Across the 12 largest metropolitan areas (by population) in the US, DoorDash leads the way with a regional market share of 74% in San Francisco as of May 2021.

DoorDash market share in select US metro areas

DoorDash is least popular (compared with other areas) in Boston and New York City, claiming a 35% market share in both regions.

Here’s a broad overview of DoorDash’s market share as of May 2021 in the 12 largest metropolitan areas in the US:

Metropolitan area Market share
San Francisco 74%
Houston 64%
Dallas-Fort Worth 56%
Philadelphia 54%
Phoenix 53%
Atlanta 46%
Los Angeles 44%
Chicago 38%
Boston 35%
New York City 35%

Source: Second Measure.

DoorDash customer overlap in the US

In the first quarter of 2021, 56% of DoorDash customers in the US exclusively used the app, more than competitors Postmates and Uber Eats with 33% and 40% share, respectively.

In the first quarter of 2021, 56% of DoorDash customers in the US exclusively used the app

42% of DoorDash customers used Grubhub for food delivery in Q1 2021, and 43% placed orders on Uber Eats or Postmates.

Source: Second Measure.

DoorDash revenue

DoorDash generated $2.89 billion in revenue in 2020. And brought in $1.08 billion in the first three months of 2021.

DoorDash revenue

Over the past year, the delivery company’s annual revenue grew by 3.26x.

Here’s a table showing DoorDash’s revenue since 2018:

Year Revenue
2018 $291 million
2019 $885 million
2020 $2.89 billion
Q1 2021 $1.08 billion

Source: DoorDash.

DoorDash operating expenses

DoorDash’s operating expenses include sales and marketing, research and development, and general and administrative. These expenses reached $1.83 billion in 2020 – an increase of 1.94x over the previous year.

DoorDash’s operating expenses totaled $584 million in the first quarter of 2021.

The delivery brand reported spending $957 million on sales and marketing in 2020, accounting for 52.18% share of operating expenses. Annual DoorDash sales and marketing expenses in 2020 increased by 61.11% over the previous year.

DoorDash sales and marketing expenses

This table shows DoorDash sales and marketing expenses since 2018:

Year Sales and marketing expenses
2018 $135 million
2019 $594 million
2020 $957 million
Q1 2021 $333 million

Research and development accounted for $321 million of DoorDash expenses in 2020 and a further $82 million in Q1 2021. These expenses tripled in 2020 when compared with the previous year.

DoorDash research and development expenses

We’ve displayed figures for DoorDash’s research and development expenses since 2018:

Year Research and development expenses
2018 $51 million
2019 $107 million
2020 $321 million
Q1 2021 $82 million

DoorDash reported $556 million in general and administrative expenses in 2020 and $169 million in Q1 2021. That’s an increase of 2.27x in 2020 compared with 2019.

DoorDash general and administrative expenses

Here’s a table showing DoorDash’s general and administrative expenses from 2018:

Year General and administrative expenses
2018 $78 million
2019 $245 million
2020 $556 million
Q1 2021 $169 million

Source: DoorDash.

DoorDash employees

DoorDash had 3,886 employees worldwide in December 2020. That’s an increase from 3,279 employees in September 2020.

The median salary at DoorDash is $171,000 according to Blind Data. Based on 88 records, the median salary for employees with H1B visas at DoorDash in the US is $175,000.

Source: DoorDash, Blind, H1B Salary Database.

Conclusion

That’s all for our collection of DoorDash stats in 2021.

DoorDash has shown strong performance by gaining market share and maintaining a consistent revenue growth track record.

However, the meal delivery sector is highly competitive with the likes of Grubhub and Uber Eats. It will be interesting to see if DoorDash can sustain its current pace of growth in the future.

Now we’re curious to hear from you.

Do you have any questions or comments about the stats on this page? Perhaps you have suggestions on which companies to cover in the future?

Whatever the case, drop us a line below, and we’ll respond promptly!

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