Disney+ Subscriber Statistics: How Many People Watch Disney+?

Disney+ launched in November 2019. 10 million users signed up for the service on its first day.

The streaming platform was initially available in 3 countries: the United States, Canada and the Netherlands. Disney+ has quickly expanded internationally and now serves subscribers in over 60 countries.

Today, the global Disney+ subscriber base totals over 150 million customers, far surpassing Disney’s initial expectations of 60-90 million subscribers by 2024.

Continue reading to find all of the latest Disney+ statistics for 2024.

Let’s dive right into the data:

• Important Disney+ Subscriber Stats
• Disney+ Subscribers Worldwide
• Disney+ Average Revenue per Subscriber
• Disney+ US Ad Revenues
• Disney+ Subscriber Retention Rate
• Share of Disney+ Subscribers by Plan Tier
• Disney+ Market Share of SVOD Streaming
• Disney+ Age Demographics
• How Many Titles Are Available on Disney+?

Important Disney+ Subscriber Stats

• Disney+ has 153.6 million paid subscribers worldwide.
• Disney+ has a 10% share of SVOD subscriptions in the US.
• 2,492 titles are available in the Disney+ US content library.
• Disney+ is estimated to generate $911.9 million in ad revenue in 2024.
• 62% of Disney+ users continue paying for a subscription after 6 months.

Disney+ Subscribers Worldwide

Disney+ currently has 153.6 million paying subscribers worldwide.

The streaming service lost 4.2 million paid subscribers during the past year (March 2023 – March 2024).

Here’s a table showing Disney+ global subscriber growth since November 2019:

Sources: Disney, Statista, Variety

Disney+ Average Revenue per Subscriber

Disney+ reports an average monthly revenue of $7.28 per Disney+ Core subscriber. That’s an increase of 12.52% since April 2023, when the average paid subscriber generated $6.47.

Here’s a table with Disney+ average revenue per user since December 2019:

Source: Disney

Disney+ US Ad Revenues

Disney+ is estimated to generate $911.9 million in ad revenue in 2024.

That’s a 16.08% increase from $785.6 million in 2023.

Source: eMarketer

Disney+ Subscriber Retention Rate

68% of Disney+ bundle subscribers retain their subscriptions after 6 months.

Among monthly subscribers to the basic Disney+ plan (without access to Hulu and ESPN+), 62% continue to pay for the service after 6 months. This is comparable with competitors: Netflix has a 72% retention rate, while Hulu retains 65% of customers after 6 months.

Source: Second Measure

Share of Disney+ Subscribers by Plan Tier

As of October 2023, around 19% of Disney+ subscribers are on ad-supported plans, while the remaining 81% opted for free plans.

Source: Antenna

Disney+ Market Share of SVOD Streaming

As of Q1 2024, Disney+ accounts for 10% of SVOD (subscription video on demand) subscriptions in the US. That’s down from 11% in Q1 2023.

Here’s a detailed breakdown of Disney+ SVOD market share in the US:

Source: Antenna

Disney+ Age Demographics

Among Disney+ viewers in the US, 40.02% are between 25 and 44 years old.

Here’s a breakdown of US Disney+ viewers by age:

Source: eMarketer

How Many Titles Are Available on Disney+?

Disney+ has 2,492 movies and TV shows in its US content library.

There are 1,341 movies on Disney+. The remaining 1,151 titles are TV shows.

Source: Ampere Analytics

Conclusion

That’s all for my list of Disney+ revenue and usage statistics in 2024.

Disney+ has reached 100 million subscribers remarkably quickly (in less than 16 months since launch). Despite reduced demand, Disney+ remains a popular streaming service rivaling industry giants like Netlifx.