Hulu Viewership and Subscriber Statistics: How Many People Watch Hulu in 2024?
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Hulu Viewership and Subscriber Statistics: How Many People Watch Hulu?

Brian Dean

Written by Brian Dean

Hulu Viewership and Subscriber Statistics: How Many People Watch Hulu?

Hulu publicly launched its video-on-demand service in March 2008.

The platform hit 1 million paying subscribers in 2011. Subscription numbers have seen consistent quarterly growth ever since.

Disney bought a majority stake in Hulu in December 2017, propelling further growth. In 2023, Disney fully acquired Hulu.

Today, Hulu has 50.2 million paying subscribers.

Continue reading to find out all the latest stats on Hulu.

Let’s get right into the data:

Key Hulu Statistics

  • Hulu has 50.2 million paying subscribers.
  • 4.5 million users subscribe to the Hulu Live TV bundle.
  • 65% of Hulu subscribers with an ad-free plan stay with the platform after 6 months..
  • Hulu’s average monthly revenue is $11.84 per paying subscriber (excluding Live TV subscribers) .
  • Hulu generates an average of $95.01 in monthly revenue per Live TV subscriber.

Hulu Viewers

Hulu has an estimated total viewership of 99.7 million users, behind Netflix (173.7 million) and Amazon Prime (163.6 million).

Hulu has an estimated total viewership of 99.7 million users

Source: eMarketer

Time Spent with Hulu

On average, Hulu users spend 53 minutes per day watching content on Hulu.

Source: eMarketer

Hulu Subscribers

Hulu has 50.2 million paying subscribers. During the last year alone (Q2 2023 – Q2 2024), the streaming service has added 2 million new subscribers, a 4.15% year-over-year increase.

Hulu Subscribers

Over the past 3 years, Hulu has added 8.6 million paying users to its subscriber base.

We have charted the growth in Hulu subscribers since 2010:

Note: Hulu’s fiscal year ends on September 30.
Date Hulu Subscribers
Q4 2010 300 thousand
Q1 2011 500 thousand
Q2 2011 900 thousand
Q3 2011 1.2 million
Q4 2011 1.5 million
Q1 2012 2 million
Q4 2012 3 million
Q1 2013 4 million
Q4 2013 5 million
Q2 2014 6 million
Q2 2015 9 million
Q2 2016 12 million
Q4 2017 13.2 million
Q4 2018 20 million
Q2 2019 26.8 million
Q3 2019 27.9 million
Q4 2019 28.5 million
Q1 2020 30.4 million
Q2 2020 32.1 million
Q3 2020 35.5 million
Q4 2020 36.6 million
Q1 2021 39.4 million
Q2 2021 41.6 million
Q3 2021 42.8 million
Q4 2021 43.8 million
Q1 2022 45.3 million
Q2 2022 45.6 million
Q3 2022 46.2 million
Q4 2022 47.2 million
Q1 2023 48million
Q2 2023 48.2 million
Q3 2023 48.3 million
Q4 2023 48.5 million
Q1 2024 49.7 million
Q2 2024 50.2 million

Sources: Business Insider, Statista, Disney

Hulu Subscribers by Plan Tier

As of October 2023, 55% of Hulu subscribers have the ad-supported plan, while the remaining 45% of users have an ad-free plan.

As of October 2023, 55% of Hulu subscribers have the ad-supported plan

In Q1 2024, 62% of Hulu gross additions opted for an ad-supported plan, while the remaining 38% opted for an ad-free plan.

Sources: Antenna 1, Antenna 2

What Is Hulu’s US Market Share?

Hulu currently has a 16% share of the US subscription video on demand (SVOD) market, calculated by the percentage of total paid subscriptions.

Hulu US Market Share

Here’s a table showing Hulu’s share of SVOD subscriptions since Q3 2019:

Date Hulu Market Share
Q3 2019 27%
Q4 2019 24%
Q1 2020 23%
Q2 2020 23%
Q3 2020 22%
Q4 2020 22%
Q1 2021 21%
Q2 2021 20%
Q3 2021 19%
Q4 2021 18%
Q1 2022 17%
Q2 2022 17%
Q3 2022 17%
Q4 2022 16%

Source: Antenna

Live TV on Hulu

Hulu’s live TV bundle has 4.5 million subscribers. The package provides access to live programming in addition to the on-demand library.

Live TV on Hulu

Here’s a table with the number of Hulu live TV subscribers since December 2018:

Date Hulu Live TV Subscribers
December 2018 1.7 million
December 2019 3.2 million
March 2020 3.3 million
June 2020 3.4 million
October 2020 4.1 million
January 2021 4.0 million
April 2021 3.8 million
July 2021 3.7 million
October 2021 4.0 million
January 2022 4.3 million
April 2022 4.1 million
July 2022 4.0 million
October 2022 4.4 million
December 2022 4.5 million
April 2023 4.4 million
July 2023 4.3 million
September 2023 4.6 million
December 2023 4.6 million
March 2024 4.5 million

Source: Disney

Hulu Gender Demographics

52% of Hulu subscribers are female, while the remaining 48% are male. Among rival streaming services, only Netflix can boast a similarly equal gender split (also 52/48).

Source: Morning Consult.

Hulu Subscribers by Generation

More than half (54%) of Hulu subscribers are either millennials or Generation Z.

54% of Hulu subscribers are either millennials or Generation Z

Here’s a table with the full generational breakdown of Hulu subscribers:

Generation Share of Hulu Users
Generation Z 17%
Millennials 37%
Generation X 37%
Baby boomers 19%

Source: Morning Consult

Hulu Subscriber Political Affiliation

No single political affiliation holds a majority among Hulu subscribers. The Democrats are the largest group, with 43% of subscribers identifying as supporters of the party.

Here’s a breakdown of Hulu subscribers by political party affiliation:

Political party Share of Hulu Users
Democrats 43%
Independents 32%
Republicans 25%

Source: Morning Consult

Where Are Hulu Subscribers From?

The majority (75%) of Hulu subscribers live in urban or suburban communities.

75% of Hulu subscribers live in urban or suburban communities

The remaining 25% live outside of towns and cities. Interestingly, this is the largest share of rural viewers among all the major streaming services.

Source: Morning Consult

Hulu Subscriber Race Demographics

64% of Hulu subscribers are white. Only Disney+ (62%) has a lower share of white viewers.

64% of Hulu subscribers are white

Here’s a breakdown of Hulu subscribers by race:

Race Share of Hulu Users
White (non-Hispanic) 64%
Hispanic 20%
Black (non-Hispanic) 13%
Asian, other race or ethnicity 3%

Source: Morning Consult

Hulu Subscriber Annual Income

Half of Hulu subscribers make less than $50,000 per year.

Half of Hulu subscribers make less than $50,000 per year

Among competitors, Netflix has the most comparable income profile. On both services, just 19% of users have an annual income exceeding $100,000. The proportion of affluent subscribers is higher among other rivals.

Source: Morning Consult

Hulu Advertising Revenue

Hulu’s advertising revenue reached an estimated $4.82 billion in 2023. That’s an increase of 23.91% over the previous year.

Hulu Advertising Revenue

Here’s a table with Hulu’s advertising revenue since 2016:

Year Hulu Connected TV Advertising Revenue
2019 $1.62 billion
2020 $2.17 billion
2021 $3.13 billion
2022 $3.89 billion
2023 $4.82 billion

Source: eMarketer

Hulu’s Average Revenue per Streaming Subscriber

Among paying subscribers without the live TV plan, Hulu reports an average monthly revenue of $11.84 per user. That’s an increase of 3.66% over the previous quarter, down from $12.29 per user.

Hulu’s Average Revenue per Streaming Subscriber

Here’s a table with Hulu’s average revenue per subscriber (without a live plan) since July 2022:

Date Hulu Average Revenue per Subscriber
July 2022 $12.92
October 2022 $12.23
December 2022 $12.46
April 2023 $11.73
July 2023 $12.39
September 2023 $12.11
December 2023 $12.29
March 2024 $11.84

Source: Disney

Hulu’s Average Revenue per Live TV Subscriber

Live TV bundle subscribers are Hulu’s most lucrative customers. The average revenue per user is 8.02x higher than among streaming-only subscribers.

Among Hulu subscribers with a live TV plan, average monthly revenue per customer reached $95.01 in March 2024, up from $93.61 in the previous quarter.

Hulu’s Average Revenue per Live TV Subscriber

Here’s a table showing Hulu’s average revenue per subscriber (with live TV included in the subscription) since July 2022:

Date Hulu Average Revenue per Subscriber
July 2022 $87.92
October 2022 $86.77
December 2022 $87.90
April 2023 $92.32
July 2023 $91.80
September 2023 $90.08
December 2023 $93.61
March 2024 $95.01

Source: Disney

Hulu’s Retention Rate

65% of Hulu subscribers with an ad-free plan remain on the platform after 6 months.

65% of Hulu subscribers with an ad-free plan remain on the platform after 6 months

The average 6-month retention rate for Hulu subscribers with an ad-supported plan is 63%.

Source: Second Measure.

Hulu Content Library

Hulu’s content library currently contains 7,250 titles (includes distinct movies and TV seasons).

Hulu’s content library currently contains 7,250 titles

Hulu held 16 of the top 100 most popular titles in the US.

Source: Ampere Analysis

How Many Employees Does Hulu Have?

Hulu has 2,088 US-based employees.

Hulu employees on H1-B visas in the US are reported to receive a median salary of $149,132.

Sources: Great Place To Work, H1B Salary Database

Conclusion

That’s all for my list of Hulu statistics.

Hopefully, you’ve learned something new from this roundup. There are several big players in the streaming game, so it’s interesting to see how Hulu stacks up against the likes of Netflix and Prime Video.

The platform doesn’t share a ton, but I’ve done my best to find facts and figures from multiple sources to provide you with a comprehensive overview.