You’re about to see a list of 168 digital marketing statistics.
The best part?
Unlike other lists out there, all of the stats on this page are current and up-to-date.
On this page you’ll find new digital
marketing stats related to:
Let’s see the stats.
Our first set of digital marketing statistics are all about search engine optimization. You’ll see data from industry studies, surveys… and even a few stats from Google themselves.
Here are a few select stats from a handful of SEO-focused industry studies.
Voice search is on the rise. Question is: how does voice search SEO work? And how can marketers optimize their content for voice search? These findings shed some light on this question.
YouTube isn’t just a popular video platform: it’s one of the largest search engines in the world. And these interesting stats will help you learn more about how YouTube’s search algorithm works.
Here’s evidence that supports the fact that Backlinks still form the foundation of Google’s algorithm.
Local SEO is a completely different animal than “normal” SEO. And if you run a local business (or have a client that does), these stats will help reinforce how helpful SEO can be.
Like the rest of the internet, SEO has gone mobile. These stats show you just how big the mobile search is in 2023.
It’s no secret that SEO is changing all the time. So I put together a list of stats that are focused on where SEO (and search in general) looks to be heading.
In this section, we’ll cover digital marketing statistics that are all about PPC, with a focus on Google Ads. So if you’re wondering how many people click on Google Ads, or why certain ads get clicked on more than others, you’ll really enjoy the stats in this section.
Here are a handful of stats about Facebook usage around the world.
Here are a few key stats about Instagram’s user base and demographics.
This is a collection of stats about the popular B2B platform, LinkedIn.
Now it’s time to look at some fascinating stats about Twitter.
Pinterest is a huge social network that not a lot of people talk about. These stats show why more businesses should at least take a look at Pinterest as part of their marketing strategy.
Let’s quickly look at some super interesting stats about the photo and video sharing app, Snapchat.
These stats show why social media ads are growing at a record pace.
Despite the rise of Facebook Messenger, Whatsapp, and DMs, email is still the #1 sales channel for most online businesses. In this section we will drill deep into some really cool email marketing stats that you probably haven’t seen before.
How does the ROI of email compare to Facebook, Twitter and other social media platforms? Let’s find out.
What’s a “normal” open rate? Why do people on your list open certain emails and not others? These stats have the answers.
Once you get someone to open your email, how do you get them to take action? For the answer to that question, let’s take a look at this selection of results from industry studies and surveys.
These stats paint a clear picture: more and more people are opening (and engaging with) emails on their phones and tablets.
From SaaS to ecommerce, content marketing is all the rage in the digital marketing world. Question is: how big is content marketing right now? And what makes certain companies succeed with content while others struggle? I put together a hand-picked list of digital marketing stats to get to the bottom of both of these questions.
It seems like everyone and their mom has a podcast right now. And for good reason: podcasting is growing insanely fast.
When most people think “content marketing”, they think “blogging”. This shouldn’t come as a surprise: blogging remains a great content marketing channel with a great ROI.
Is video all its hyped up to be? These stats say: “yup!”.
Let’s wrap up this section with some stats about marketing automation, segmentation and personalization.
The affiliate marketing world is a lot different than the spammy days of 2010. Like any industry affiliate marketing has evolved and matured. Believe it or not, thanks largely to the explosion of Influencer Marketing, affiliate marketing is still growing.
Most of the digital marketing stats we’ve looked at so far are focused on driving traffic to your website. Traffic is great. But at the end of the day, you probably want that traffic to convert for you. And if you’re interested in seeing how much CRO can help, check out these 14 CRO statistics.
There you have it: my mega list of digital marketing stats.
This was a tough one to put together. Digital marketing is a HUGE field. So instead of focusing on one or two areas, I tried to cover a wide range of fields within digital marketing.
That said: if you have any suggestions of stats you’d like me to add to this list, let me know in the comments section below.
03. Social Media Marketing Statistics
Let’s get into our selection of social media statistics. Instead of listing “general” stats about social media marketing, I decided to break things down based on each social network. That way, you can see statistics that are focused on some of the most popular platforms out there.