167 Incredible Digital Marketing Stats
You’re about to see a list of 168 digital marketing statistics.
The best part?
Unlike other lists out there, all of the stats on this page are current and up-to-date.
On this page you’ll find new digital
marketing stats related to:
- SEO and Google rankings
- Marketing automation
- PPC and online advertising
- Voice search
- Affiliate marketing
- Social media marketing
- And a whole lot more
Let’s see the stats.
02. Paid Search (PPC) Statistics
In this section, we’ll cover digital marketing statistics that are all about PPC, with a focus on Google Ads. So if you’re wondering how many people click on Google Ads, or why certain ads get clicked on more than others, you’ll really enjoy the stats in this section.
04. Email Marketing Statistics
Despite the rise of Facebook Messenger, Whatsapp, and DMs, email is still the #1 sales channel for most online businesses. In this section we will drill deep into some really cool email marketing stats that you probably haven’t seen before.
05. Content Marketing Statistics
From SaaS to ecommerce, content marketing is all the rage in the digital marketing world. Question is: how big is content marketing right now? And what makes certain companies succeed with content while others struggle? I put together a hand-picked list of digital marketing stats to get to the bottom of both of these questions.
06. Marketing Automation Statistics
Let’s wrap up this section with some stats about marketing automation, segmentation and personalization.
07. Affiliate Marketing Statistics
The affiliate marketing world is a lot different than the spammy days of 2010. Like any industry affiliate marketing has evolved and matured. Believe it or not, thanks largely to the explosion of Influencer Marketing, affiliate marketing is still growing.
08. Conversion Rate Optimization Statistics
Most of the digital marketing stats we’ve looked at so far are focused on driving traffic to your website. Traffic is great. But at the end of the day, you probably want that traffic to convert for you. And if you’re interested in seeing how much CRO can help, check out these 14 CRO statistics.
03. Social Media Marketing Statistics
Let’s get into our selection of social media statistics. Instead of listing “general” stats about social media marketing, I decided to break things down based on each social network. That way, you can see statistics that are focused on some of the most popular platforms out there.