Cloudflare Stats: How Many Websites Use Cloudflare?

Founded in 2009, Cloudflare has become a leading internet security company offering global cloud services.

The business generated $1.3 billion in revenue in 2023, showing a 32.97% year-over-year increase. According to Cloudflare, its customers include 30% of Fortune 500 companies.

Read on to discover the latest Cloudflare data for 2025.

Here’s a quick summary of what we’ll cover:

• Cloudflare Key Stats
• How Many Websites Use Cloudflare?
• Cloudflare Paying Customers
• Cloudflare Large Customers
• Cloudflare Revenue
• Cloudflare Revenue Breakdown by Region
• Cloudflare Revenue Breakdown by Type of Customers
• Cloudflare Total Operating Expenses
• Cloudflare Sales and Marketing Expenses
• Cloudflare Research and Development Expenses
• Cloudflare General and Administrative Expenses
• How Many People Work at Cloudflare?

Cloudflare Key Stats

• 24.03 million active websites use Cloudflare.
• Cloudflare has a total of 210,166 paying customers.
• The internet security company has 3,046 large customers (contributing more than $100,000 in annualized revenue each).
• Cloudflare generated $1.3 billion in revenue in 2023.
• Nearly half (47.7%) of Cloudflare’s revenue came from customers with a billing address outside of the United States.
• Cloudflare currently has 3,902 full-time employees.

How Many Websites Use Cloudflare?

In total, 24,030,148 active websites use Cloudflare worldwide. Ranked by traffic, 4,332 out of 10,000 most popular websites globally use Cloudflare.

Of all the live websites using Cloudflare, 2,469,436 (10.28%) are registered in the United States.

Here’s a breakdown of the number of live websites by country. Included are the 10 regions with the highest number of active websites using Cloudflare:

Source: Built With

Cloudflare Paying Customers

Cloudflare has 210,166 paying customers as of June 2024, showing a 20.7% year-over-year increase.

Cloudflare’s paying customer base has grown by 2.19x since Q2 2020.

We’ve charted Cloudflare paying customer growth since 2016 (by quarter):

Source: Cloudflare

Cloudflare Large Customers

The minimum threshold for being considered a “large customer” by Cloudflare is an annualized revenue of $100,000 or more per account.

Cloudflare had a total of 3,046 large customers in Q2 2024, contributing more than $100,000 in annualized revenue. The internet security company increased its enterprise segment by 29.51% over the past year.

Cloudflare has grown its number of large customers by 2.8x since Q2 2021.

Here’s a table showing a number of Cloudflare customers with an annualized spend of $100K or more since 2016:

Source: Cloudflare

Cloudflare Revenue

Cloudflare generated $401 million in revenue in Q2 2024. And $1.3 billion in revenue across 2023.

Here’s a table with Cloudflare revenue since 2016:

Source: Cloudflare

Cloudflare Revenue Breakdown by Region

Cloudflare provides a revenue breakdown based on customer billing address with an active contract.

In 2023, Cloudflare generated $678.18 million in revenue from clients with a billing address in the United States, accounting for a 52.3% share of global revenue. The company’s revenue from the US market has increased by 31.5% over the previous year.

Here’s a table showing Cloudflare’s revenue from customers in the United States since 2016:

Cloudflare brought in $356.57 million in revenue from customers with a billing address in Europe, the Middle East, and Africa (EMEA) in 2023. That represents an increase of 35.08% over the previous year.

Cloudflare’s EMEA revenue share has reached 27.84% in Q1 2024 (27.5% in 2023), increasing from 20.86% in 2016.

We’ve charted Cloudflare’s revenue from customers in Europe, the Middle East, and Africa since 2016:

Cloudflare’s revenue from customers in the Asia Pacific region reached $168.83 million in 2023 – a 26.6% year-over-year growth.

Here’s a table including Cloudflare’s revenue from customers with a billing address in the Asia Pacific region since 2016:

In 2023, Cloudflare generated $93.17 million in revenue from “other markets” (outside of the United States, Europe, the Middle East, Africa, and Asia Pacific). This represents a growth of 37.26% over the previous year.

We’ve charted Cloudflare’s revenue from other markets since 2016:

Source: Cloudflare

Cloudflare Revenue Breakdown by Type of Customers

Cloudflare’s sales team and channel partners each generate revenue from sales transactions.

As such, the company brought in $1.09 billion in direct customer revenue in 2023 – an 84.39% share of total revenue. Cloudflare’s direct customer revenue increased by 28.34% over the past year.

Here’s a detailed overview of Cloudflare’s direct customer revenue since 2016:

Cloudflare generated $202.4 million in channel partners revenue in 2023. And $70.45 million in the first three months of 2024.

Here’s Cloudflare’s channel partners revenue since 2016:

Source: Cloudflare

Cloudflare Total Operating Expenses

Cloudflare’s operating expenses totaled $1.18 billion in 2023. That’s an increase of 24.52% over the previous year.

The following table shows Cloudflare’s total operating expenses since 2016:

Source: Cloudflare

Cloudflare Sales and Marketing Expenses

Cloudflare’s sales and marketing expenses amounted to $599.12 million in 2023, making up 50.98% of total operating expenses.

Here’s a table displaying Cloudflare’s sales and marketing expenses:

Source: Cloudflare

Cloudflare Research and Development Expenses

In 2023, Cloudflare reported $358.14 million in research and development expenses. The company’s research and development expenses grew by 20.06% over the previous year.

We’ve charted Cloudflare research and development expenses since 2016:

Source: Cloudflare

Cloudflare General and Administrative Expenses

Cloudflare spent $217.97 million in general and administrative expenses in 2023. And an additional $66.31 million in Q1 2024.

Here’s a table showing Cloudflare’s general and administrative expenses since 2016:

Source: Cloudflare

How Many People Work at Cloudflare?

As of June 2024, Cloudflare has 3,902 employees worldwide. The company’s headcount has grown by 21.29% since December 2022.

Here’s a table showing Cloudflare’s employee count since Q1 2018:

Average compensation is estimated to be $138,324, according to Comparably data. Based on 86 records of employees with an H1B visa, the median base salary at the company is $164,500.

Sources: Cloudflare, Macrotrends, Comparably, H1B Salary Database

Conclusion

That’s all for our list of Cloudflare stats in 2025.

The web infrastructure and security company is gaining increased market traction with additional paying customers, including the growth of its enterprise segment.