Backlinko Team

Meet the Backlinko Editorial Team


  • SEO
  • Content
  • Analytics
  • MarTech
  • Affiliate
  • Partnerships
  • Business
  • Language

Who we are

We are a group of passionate SEOs, writers, data geeks, and business people, committed to bringing you accurate, timely, and actionable SEO advice. With a blend of technical know-how, community focus, industry experience, and a knack for simplifying complex SEO concepts, we are here to guide you through your SEO journey.

The Backlinko blog is now run by a Semrush division that acquires and grows reputable websites. The team was started by Nick Eubanks, and is now led by Branko Kral as the Program Manager, and Leigh McKenzie as the Growth Director.

Other key team members who impact the content you read are in charge of SEO strategy, optimization, research and fact checking, content writing, editing, content design, dev, UX, CRO, analytics, or partnerships.

The content is based on first-hand experience of our team, combined with insights from subject matter experts from the SEO and MarTech communities. When we write about tools, we use them first.

Finally, there’s you, our readers, our community. The founder of this blog, Brian Dean, used to set aside time just for community interactions. We’ve now come back to doing the same.

Latest articles:

TikTok SEO – Blog post image

TikTok SEO: The Ultimate Guide

Since its conception, TikTok has gone from being a lip-sync video app to one of the social media giants, rivaling the likes of Instagram and Facebook. Known for its unique algorithm and customized “For You Page” (FYP), it’s becoming something companies can’t ignore. As of 2023, TikTok has over 1 billion active monthly users. While TikTok isn’t technically a search engine, it still has its own search feature and more and more people are starting to see it that way. However, showing up in the right places on TikTok is easier said than done. But don’t worry, we’re going to walk you through everything you need to know about TikTok SEO. We’ll cover why it matters, ranking factors you need to know about, and how to optimize your content to show up in TikTok searches.
Google My Business Guide – Blog post image

Google Business Profile: How to Set Up & Optimize Your Listing

In today’s digital landscape, establishing a presence in local search results is crucial for businesses, and a Google Business Profile (GBP), previously known as Google My Business, plays a pivotal role in achieving this. Yet, just creating a business listing isn’t enough. It needs to be complete, optimized, and active for your business to get the desired results. If it isn’t, your business could be missing out on a LOT of revenue. We’ve been creating and optimizing profiles for a long time, and we’ll show you how to optimize your GBP for success. Plus, we’ll delve into which factors you should prioritize and which carry the most weight when it comes to ranking in local search results. Ready to make your GBP stand out? To make things easier for you, we’ve compiled this comprehensive guide based on our combined years of experience. In it, you’ll find: Exactly what GBP is Why it’s important How to set up a profile How to access a profile owned by someone else The best practices for optimizing your profile How to monitor your listing
Podcast statistics – Blog Post Header Image

13 Podcast Statistics You Need To Know

In recent years, podcasts have taken the digital world by storm. With more than 460 million listeners worldwide, the podcast industry provides lucrative opportunities for both podcasters and marketers alike and offers an effective way for you to connect with your target audience. To put it into perspective, there are currently over 5 million podcasts in the world, boasting over 70 million episodes between them. Crazy right? In this guide, I’ll give you some fascinating stats about: Podcast growth Popular platforms Demographics The number of listeners in different countries Popular genres Podcast channels And podcast ad revenue.
High Paying Affiliate Programs – Blog post image

Top 9 High Paying Affiliate Programs

Affiliate marketing is a popular way for individuals to earn passive income online. However, not all affiliate programs are created equal. Some offer low commission rates and low-value products, while others provide the opportunity to earn big commissions. If you’re serious about making significant income through affiliate marketing, it’s crucial to find the right high-paying programs to promote. Tapping into lucrative affiliate programs can be a reliable way to supercharge your income as an affiliate market. In fact, you can make anywhere from $100 to $1,000+ in commissions per sale with these affiliate programs. But, with countless options out there, how do you know which ones are worth your time? We’ve rounded up the top 9 affiliate programs with the most revenue opportunity in this guide. This post covers high-paying affiliate programs assessed by: Product range Conversion rates Cookie duration Affiliate rate Whether you’re just entering the arena of premium affiliate marketing or you’re a pro looking for some new ventures, you’ll discover some new programs here. From software vendors to online course creators, we’ll highlight what these heavy hitters are offering along with tips to make sure you don’t leave any commissions on the table. Let’s dive in!