DeepSeek AI Usage Stats
Written by Backlinko Team
Founded in 2023, DeepSeek is a Chinese AI startup known for its new chatbot beating many existing models and rivaling dominance of ChatGPT.
Since the public release of DeepSeek-R1 on January 20, the startup attracted worldwide attention thanks to its reported cost-efficient model outpacing leading US-based AI chatbots.
Today, DeepSeek ranks as the #1 most downloaded app in the App Store in over 156 countries and has an average of 22.15 million daily active users worldwide.
AI chatbot by DeepSeek is currently one of the fastest-growing tech products but as a private company, they don’t disclose many details. We plan to update this page as more information is available.
Key DeepSeek Stats
- As of April 2025, DeepSeek had 96.88 million monthly active users worldwide.
- As of January 2025, DeepSeek reached an average of 22.15 million daily active users globally.
- China, India and Indonesia are the largest markets for DeepSeek accounting for 51.24% of DeepSeek monthly active users in January 2025.
- DeekSeek website unique visitors per week amounted to 15.9 million.
DeepSeek Monthly Active Users
In April 2025, DeepSeek had 96.88 million monthly active users across the world, which makes it the #4 most popular AI app worldwide by active user base, showing a 25.81% increase compared to March 2025.
To put it in perspective, DeepSeek had 33.7 million monthly active users across the world in January 2025.
Source: Aicpb.com
DeepSeek Daily Active Users
In January 2025, DeepSeek had 22.15 million daily active users across the world.
Source: Aicpb.com
DeepSeek Monthly Active Users by Country
According to latest data, the top 3 markets of DeepSeek are China, India and Indonesia, combined accounting for 51.24% of monthly active users worldwide.
Here’s a detailed breakdown of top 5 countries with the largest share of monthly active users as of January 2025:
| Country | Share of DeepSeek MAUs (January 2025) |
|---|---|
| China | 30.71% |
| India | 13.59% |
| Indonesia | 6.94% |
| The United States | 4.34% |
| France | 3.21% |
Source: Aicpb.com
DeepSeek App Downloads
As of May 22 2025, the DeepSeek AI app has been downloaded over 57.2 million times worldwide across Google Play and App Store to date.
Downloads from the DeepSeek AI app from Google Play amounted to 34.6 million times, with the remaining 22.6 million downloads from the App Store.
Here’s a detailed breakdown of DeepSeek app monthly downloads since January 2025 across Google Play and App Store:
| Date | DeepSeek App Downloads |
|---|---|
| January 2025 | 14.2 million |
| February 2025 | 19.6 million |
| March 2025 | 9 million |
| April 2025 | 9 million |
| May 2025 * | 5.4 million |
Source: Appfigures
DeepSeek User Demographics
According to the latest estimates, DeepSeek’s audience mainly consists of younger users aged 18-24 years old accounting for 44.9% of total audience among Android users and 38.7% among iOS users.
Here’s detailed breakdown of DeepSeekers by age across Android and iOS devices:
| Age Group | iOS | Android |
|---|---|---|
| 18-24 | 38.7% | 44.9% |
| 25-34 | 22.1% | 13.2% |
| 35-49 | 15.3% | 14.9% |
| 50-64 | 23.3% | 26.1% |
| 65+ | 0.6% | 1% |
On both platforms, DeepSeek’s user base leans male.
Source: Appfigures