How Many People Use Twitter in 2021? [New Twitter Stats]

How Many People Use Twitter in 2021? [New Twitter Stats]

Brian Dean

by Brian Dean · Updated Feb. 10, 2021

Twitter Usage and Growth Statistics: How Many People Use Twitter in 2021?

The first tweet was sent by Jack Dorsey (Twitter’s CEO) on March 21, 2006.

It took 3 years, 2 months and 1 day to reach the milestone of having one billion total tweets on the platform.

Twitter went public in November 2013. At that time, Twitter had around 200 million users.

Fast forward to today, and Twitter is among the top 3 social networking apps in the United States. And boasts over 350 million active users.

You’ll find out the latest information on Twitter demographics and usage data on this page. After reading some of these stats, it should be clear why Twitter’s market cap is over $40 billion.

Here’s a breakdown of what you’ll learn below:

Important Twitter Statistics

  • Twitter currently has 353 million monthly active users. Up from 54 million in 2010.
  • Twitter brought in $3.72 billion in revenue last year (2020).
  • 187 million users access Twitter daily. 80% of them are not based in the US
  • Twitter is most popular among users aged 25-34
  • 10% of the worldwide social media users access Twitter
  • Worldwide, men use Twitter more than women
  • Quarterly Twitter revenue is nearly $1 billion
  • In the US, 80% of tweets come from the top 10% of users
  • On average, Twitter US users spend 158.2 minutes per month on the app
  • In the US, Twitter app was downloaded over 6 million times in Q4 2020. The vast majority of app downloads were from the App Store

Twitter’s monthly active users (MAUs)

Monthly active users is a figure that shows many unique users Twitter receives in a given month. Information in this section provides an overview of Twitter’s overall user base.

  • Twitter has 353.1 million monthly active users
    Twitter has 353.1 million monthly active users
  • 8% of internet users access Twitter at least once per month
  • In the US, 96% of Twitter users access the platform at least monthly

Sources: Hootsuite, eMarketer, Statista

Twitter’s daily active users (DAUs)

Daily active users (DAUs) indicate the number of unique visitors Twitter receives on a 24-hour basis. Twitter discloses the monetizable daily active usage (mDAU), which defines as a number of logged accounts that were identified by Twitter and were able to show ads.

  • Twitter has 192 million daily active users
    Twitter has 192 million daily active users
  • Twitter has 187 million monetizable daily active users worldwide
  • In the US, Twitter has 36 million monetizable daily active users
  • Internationally (excluding the US), Twitter has 152 million monetizable daily active users
  • In the US, 52% of Twitter users report using Twitter daily.

Sources: Twitter, Statista, Barrons

Twitter user growth

Twitter didn’t start to disclose monthly active user data until 2010. But it’s reported that the social networking service had issues growing its following in its early days. But since 2010, we can see consistent growth over time, with consistent quarter-on-quarter increase.

The data below isn’t only sourced from Twitter. Instead, we combined several resources for an informed overview.

Twitter user growth

Here are some major growth milestones of Twitter’s user base since 2010:

Most recent figure (Q3 2020): 353 million visitors per month
Year MAU, millions
2010 54
2011 117
2012 185
2013 241
2014 288
2015 305
2016 318
2017 330
2018 321
2019 330
2020 353

Sources: Twitter, Statista, Wikipedia

In 2020, Twitter was ranked 17th most popular social networking worldwide (ranked by a number of monthly active users). To put that in perspective, Twitter has 10% of the world’s overall social media user base.

Twitter has 10% of the world’s overall social media user base

It’s estimated that more than 3.2 billion use social media at least monthly. Social media usage is expected to grow further with an audience of 3.64 billion users by 2024 (or 82.3% of internet users worldwide).

Sources: Statista, eMarketer

Twitter users by country

Since Twitter originally launched in the US, the largest number of users also happens to be from their country of origin. However, Twitter is quickly penetrating international markets. In fact, a good chunk of Twitter’s recent growth is happening outside of the US.

In Asia, Japan and India are leading the way with the largest number of Twitter. Combined, they’re already bigger than Twitter’s entire US audience.

There are 5 more countries with a user base of 10 million in each, including Brazil, Turkey, Indonesia, Saudi Arabia, Mexico.

Twitter users by country

Here’s the breakdown of the top fifteen countries that use Twitter the most.

Country Users, in millions
United States 68.7
Japan 51.9
India 18.9
Brazil 16.65
Turkey 13.45
Indonesia 13.2
Saudi Arabia 12.35
Mexico 10.65
France 7.9
Philippines 7.8
Spain 7.45
Thailand 7.35
Canada 6.25
Germany 5.45
Argentina 5.2

Source: Statista

With over 350 million monthly users, it’s not easy to amass a massive following on the platform.

Yet, certain political leaders, celebrities, entrepreneurs, and brands have amassed a following of over 50 million.

Here is the list of the top 20 Twitter accounts with the most followers in 2021:

Profile Followers, in millions
Barack Obama 128.79
Justin Bieber 113.8
Katy Perry 109.29
Rihanna 100.86
Christian Ronaldo 90.7
Donald J. Trump 88.77
Taylor Swift 88.17
Lady Gaga 83.62
Ariana Grande 81.58
Ellen DeGeneres 79.24
Youtube 72.85
Kim Kardashian West 68.77
Narendra Modi 65.24
Selena Gomez 64.31
Justin Timberlake 64.15
CNN Breaking News 60.61
Twitter 58.99
Britney Spears 55.89
Bill Gates 53.4
Shakira 52.69

Source: Socialbakers

Twitter user demographics

Gender demographics

68.5% of Twitter users are male. 31.5% are female.

As the data shows, Twitter users are predominantly men. While other social networking sites such as Instagram or LinkedIn report more equal distribution, with 51% and 43% share of female users, respectively.

Source: We Are Social

Age demographics

Twitter’s audience is dominated by younger and middle-aged users. In fact, 57.1% of users are between 25 and 49 years old. Here’s the complete breakdown of Twitter users by age group:

Age group Share
13-17 9.1%
18-24 21.6%
25-34 28.9%
35-49 28.2%
50+ 12.3%

Source: Statista

Why people use Twitter

In the US, Twitter is predominantly used for getting the news. Other commonly reported usage reasons include entertainment, staying in touch with friends and family, and following corporate accounts.

Here’s the complete list of reasons that people use Twitter:

Reason Share of respondents
To get news 48%
To get entertainment 48%
To keep contact with friends and family 34%
To follow brands / companies 33%
To strengthen professional network 14%
Other purposes 12%

Source: Statista

Time spent on Twitter per day

US adults spend an average of 6 minutes on Twitter per day in 2021.

The average visit duration on the web version of Twitter worldwide was nearly 11 minutes in December 2020.

Sources: eMarketer, SimilarWeb

Where Twitter ranks in terms of privacy and data concerns

When it comes to privacy and data concerns, Twitter is ranked 7th among the list of 9 popular social media networks.

60% of US respondents think that Twitter protects their privacy and data.

60% of US respondents think that Twitter protects their privacy and data

Source: eMarketer

Gaming as a topic on Twitter

Gaming was ranked the 6th most popular subject on Twitter in 2020.

What were the most common topics relevant to video games on Twitter?

Here’s the complete list:

  1. Gaming
  2. Gaming News
  3. Esports
  4. Gaming Influencers
  5. Playstation
  6. Fortnite
  7. Call of Duty
  8. Minecraft
  9. Animal Crossing
  10. Xbox

More than 2 billion tweets about gaming in 2020 were sent (a 75% increase compared to 2019). Twitter also saw a 49% growth in the number of unique accounts tweeting about gaming since 2019.

Which countries tweeted the most about gaming?

Here’s the ranking sorted by number of relevant tweets:

  1. Japan
  2. United States
  3. Korea
  4. Brazil
  5. Thailand
  6. United kingdom
  7. France
  8. India
  9. Philippines
  10. Spain

Source: Twitter

2020 has been a transformative year. And Twitter data shows that hashtags about coronavirus and social injustice themes were most popular last year.

Here’s the complete list of three top hashtags in 2020:

  1. #COVID19
  2. #BlackLivesMatter
  3. #StayHome

Source: Twitter

Most tweeted emojis

In 2020, the “tears of joy” emoji was the most popular on Twitter. Emojis signaling love and gratitude also made it to the top 10.

Here’s a list sorted by rank:

  1. 😂
  2. 😭
  3. 🥺
  4. 🤣
  5. 😍
  6. 😔
  7. 🥰
  8. 🤔
  9. 🙄
  10. 😊

Source: Twitter

Twitter by the money

During the first round of funding in 2007, Twitter was valued at $220,000. Over the next few years, it showed an exponential growth in valuation, reaching $9.25 billion in mid 2011.

During Twitter’s IPO in 2013, it valued itself at $14.2 billion. As of January 2021, Twitter’s market cap is over $40 billion.

Twitter revenue is made of two types: 1) advertising revenue and 2) data licensing and other revenue.

Sources: Pitchbook

Twitter revenue by year

According to Twitter investor relations documents, Twitter generated $3.72 billion in revenue in 2020 (up from $3.45 billion in 2019. A 7% increase).

Overall, Twitter has shown consistent financial growth in the past few years.

However, Twitter’s margins are relatively thin. For example, in 2020 Twitter reports that its operating margin came in at approximately 1%.

Twitter revenue by year

Here’s a full year-by-year breakdown of Twitter’s revenue:

Year Revenue, U.S Dollars
2010 28.2 million
2011 106.31 million
2012 316.93 million
2013 644.989 million
2014 1.403 billion
2015 2.218 billion
2016 2.529 billion
2017 2.443 billion
2018 3.02 billion
2019 3.459 billion
2020 3.72 billion

Sources: CNN, Bloomberg, Twitter

How many employees does Twitter have?

Twitter has more than 5,400 employees. According to PayScale, employees have an average salary of $120,000. Employees on H1B visa (employment-based worker visa) at Twitter received a median salary of $163,500 in 2020.

Sources: Payscale, H1B Salary Database

Conclusion

That’s it for my Twitter user base statistics.

Hopefully, the facts and figures listed here helped expand your knowledge about Twitter. Much of the data here were spread all over the internet across several different sources. I’ve done my best to provide you with a roundup of stats related to Twitter users in one place.

Now I’m curious to hear from you:

Any questions or thoughts on this list of Twitter stats? Or what else would you like to see in this stats roundup?

Either way, please go ahead and leave a comment below.

2 Comments

  1. Karina Luz Bocanegra Salcedo Avatar Karina Luz Bocanegra Salcedosays:

    do you recommend twitter ads?

    1. Brian Dean Avatar Brian Deansays:

      Hi Karina, I’ve only used them as sort of an experiment. The results were pretty good actually.

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