X (Twitter) Statistics: How Many People Use X?
Written by Brian Dean
The first tweet was sent by Jack Dorsey (Twitter’s CEO) on March 21, 2006. It took 3 years, 2 months and 1 day to reach the milestone of having one billion total tweets on the platform.
Twitter went public in November 2013. At that time, Twitter had around 200 million users.
Elon Musk bought Twitter for $44 billion to take it private. Since then, a lot of changes followed, including rebranding to X.
Today, X/Twitter is among the top 6 social networking apps in the United States. And boasts over 500 million users worldwide.
You’ll find out the latest information on X/Twitter demographics and usage data on this page.
Important Twitter Statistics
- X/Twitter currently has over 500 million monthly active users in 2024
- More than 200 million daily users worldwide access X/Twitter daily
- Twitter is most popular among users aged 25-34
- X/Twitter reaches 12.6% of internet users worldwide
- Worldwide, men use X/Twitter more than women
- Annual X/Twitter advertising revenue hit $2.98 billion in 2023
- 1,000 employees work at X/Twitter
Twitter Monthly Active Users
Information in this section provides an overview of Twitter’s overall user base.
- According to X/Twitter owner (Elon Musk), Twitter had 600 million monthly active users across the world in May 2024.
- According to an announcement by X/Twitter CEO (Linda Yaccarino), X/Twitter has over 500 million monthly active users worldwide.
- According to estimates, X/Twitter has over 368 million monthly active users worldwide.
- In the US alone, X/Twitter has more than 50.5 million monthly active users.
Sources: Statista, eMarketer, TechCrunch, X/Twitter 1, X/Twitter 2
Twitter Daily Active Users
Daily active users (DAUs) indicate the number of unique visitors Twitter receives on a 24-hour basis. Twitter discloses the monetizable daily active usage (mDAU), which is defined as a number of logged accounts that were identified by Twitter and were able to show ads.
Since Twitter’s acquisition by Elon Musk, there have been irregular updates on Twitter usage as the company is no longer public and no longer shares regular usage metrics with the public.
- According to the latest data, X/Twitter has 245 million daily active users worldwide.
- X/Twitter as a private company claims to have “200 to 250 million” daily active users across the world.
- According to Apptopia analysis, X/Twitter is estimated to have around 121 million daily active users, significantly lower compared to company announcements.
Sources: Mashable, Industry Dive
Twitter User Growth
As a public company, Twitter has regularly shared a number of monetizable daily active Twitter users worldwide. But since the acquisition and uncertainty around X/Twitter usage, we have limited recent data.
Here are some major growth milestones of Twitter’s user base since 2017:
| Date | Daily active users worldwide |
|---|---|
| Q1 2017 | 109 million |
| Q2 2017 | 110 million |
| Q3 2017 | 114 million |
| Q4 2017 | 115 million |
| Q1 2018 | 120 million |
| Q2 2018 | 122 million |
| Q3 2018 | 124 million |
| Q4 2018 | 126 million |
| Q1 2019 | 134 million |
| Q2 2019 | 139 million |
| Q3 2019 | 145 million |
| Q4 2019 | 152 million |
| Q1 2020 | 166 million |
| Q2 2020 | 186 million |
| Q3 2020 | 187 million |
| Q4 2020 | 192 million |
| Q1 2021 | 199 million |
| Q2 2021 | 206 million |
| Q3 2021 | 211 million |
| Q4 2021 | 217 million |
| Q1 2012 | 229 million |
| Q2 2012 | 237.8 million |
| October 2022* | 257.8 million |
| November 2022* | 259.4 million |
| September 2023* | 225 million (revised – 245 million) |
Sources: Statista, X/Twitter, Mashable
How Popular Is Twitter Compared to Other Social Networks?
As of October 2023, X/Twitter is ranked as the 12th most popular social networking worldwide (ranked by potential ad reach).
To put that in perspective, Twitter reaches 12.6% of internet users worldwide.
| Network | Active users (MM) |
|---|---|
| 3030 | |
| YouTube | 2491 |
| 2000 | |
| 2000 | |
| 1327 | |
| TikTok | 1218 |
| FB Messenger | 1036 |
| Telegram | 800 |
| Snapchat | 750 |
| Douyin | 743 |
| Kuaishou | 673 |
| X (Twitter) | 666 |
| Sina Weibo | 599 |
| 571 | |
| 465 |
Source: DataReportal
Twitter Users by Country
Since Twitter originally launched in the US, the largest number of users also happens to be from their country of origin. However, Twitter is quickly penetrating international markets. In fact, a good chunk of Twitter’s recent growth is happening outside of the US.
Asia, Japan, India, and Indonesia are leading the way with the largest number of Twitter. Combined, they’re already bigger than Twitter’s entire US audience.
In total, there are 12 countries with an X/Twitter user base of over 15 million in each, including the United Kingdom, Brazil, Turkey, Mexico, Saudi Arabia, Thailand, France, and Germany.
Here’s the breakdown of the top fifteen countries that use X/Twitter the most:
| Country | Users |
|---|---|
| United States | 108.55 million |
| Japan | 74.1 million |
| India | 30.3 million |
| Indonesia | 27.05 million |
| United Kingdom | 24.3 million |
| Brazil | 21.14 million |
| Turkey | 22.75 million |
| Mexico | 19.6 million |
| Saudi Arabia | 17.9 million |
| Thailand | 16.2 million |
| France | 16.1 million |
| Germany | 15.55 million |
| Spain | 12.85 million |
| Philippines | 12.2 million |
| Canada | 11.8 million |
Source: DataReportal
Most Popular Twitter Accounts
With over 500 million users, it’s not easy to amass a massive following on the platform.
Yet, certain political leaders, celebrities, entrepreneurs, and brands have amassed a following of over 50 million.
Here is the current list of the top 20 X/Twitter accounts with the most followers:
| Profile | Followers |
|---|---|
| Elon Musk | 166.43 million |
| Barack Obama | 131.96 million |
| Justin Bieber | 111.5 million |
| Christian Ronaldo | 110.43 million |
| Rihanna | 108.48 million |
| Katy Perry | 106.98 million |
| Taylor Swift | 94.95 million |
| Narendra Modi | 93.87 million |
| Donald Trump | 87.44 million |
| Ariana Grande | 85.27 million |
| Lady Gaga | 83.79 million |
| Youtube | 79.68 million |
| NASA | 78.43 million |
| Kim Kardashian | 75.22 million |
| Ellen DeGeneres | 74.89 million |
| X (Twitter) | 67.33 million |
| Selena Gomez | 66.58 million |
| Bill Gates | 63.43 million |
| CNN Breaking News | 63.94 million |
| Neymar Júnior | 63.1 million |
Source: Social Blade
Twitter User Demographics
Gender Demographics
61.2% of X/Twitter users are male. 38.8% are female.
As the data shows, X/Twitter users are predominantly men. While other social networking sites such as Instagram or LinkedIn report more equal distribution, with 49.7% and 43.4% share of female users, respectively.
Source: DataReportal
Age Demographics
Twitter’s audience is dominated by younger users. In fact, 58.38% of users are between 18 and 34 years old.
Here’s the complete breakdown of X/Twitter users by age group:
| Age group | Share |
|---|---|
| 18-24 | 28.8% |
| 25-34 | 29.58% |
| 35-44 | 17.88% |
| 45-54 | 11.47% |
| 55-64 | 7.54% |
| 65+ | 4.83% |
Source: Similarweb
Why People Use Twitter
X/Twitter is predominantly used for getting the news. Other commonly reported activities on the platform include researching brands, looking for entertaining content.
Here’s the complete list of commonly reported activities on Twitter among users aged 16-64 worldwide:
| Activity | Share of respondents |
|---|---|
| Keep up to date with news and current events | 60.6% |
| Follow or research brands and products | 34.9% |
| Look for funny or entertaining content | 34.8% |
| Post or share photos or videos | 27% |
| Message friends and family | 19.2% |
Source: DataReportal
Time Spent on Twitter per Day
According to the company announcement, the average X/Twitter user spends 32 minutes per day on the platform.
According to eMarketer estimates, the average user aged 18+ in the US spends 34.1 minutes per day on X/Twitter.
Twitter by the Money
During the first round of funding in 2007, Twitter was valued at $220,000. Over the next few years, it showed an exponential growth in valuation, reaching $9.25 billion in mid 2011.
During Twitter’s IPO in 2013, it valued itself at $14.2 billion. As a public company, Twitter had an all-time high market cap of $61.5 billion in February 2021.
Elon Musk bought Twitter for $44 billion in October 2022.
X/Twitter is currently valued at $19 billion in a new employee stock plan.
X/Twitter revenue is made of advertising revenue and subscription fees.
Sources: Pitchbook, CNN, CompaniesMarketCap, The New York Times, Fortune
Twitter Revenue by Year
In 2023, the company brought in an estimated $2.98 billion in advertising revenue, a 28% decrease compared to 2022.
| Year | Advertising revenue |
|---|---|
| 2021 | 4.46 billion |
| 2022 | 4.14 billion |
| 2023 | 2.98 billion |
Twitter registered $5.01 billion in annual revenue as a public company in 2021.
Here’s a full year-by-year breakdown of Twitter’s revenue:
| Year | Revenue |
|---|---|
| 2010 | 28 million |
| 2011 | 106 million |
| 2012 | 317 million |
| 2013 | 665 million |
| 2014 | 1.4 billion |
| 2015 | 2.22 billion |
| 2016 | 2.53 billion |
| 2017 | 2.44 billion |
| 2018 | 3.04 billion |
| 2019 | 3.5 billion |
| 2020 | 3.71 billion |
| 2021 | 5.08 billion |
Sources: eMarketer, Macrotrends
How Many Employees Does Twitter Have?
X/Twitter currently has around 1,000 full-time employees.
Before Elon Musk Twitter’s acquisition, the company had 7,500 employees in December 2021.
According to PayScale, employees have an average base salary of $117,000. Employees on an H1B visa (employment-based worker visa) received a median salary of $220,000 in 2023.
Sources: Business Insider, Statista, Payscale, H1B Salary Database