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TikTok Statistics You Need to Know

Backlinko Team

Written by Backlinko Team

TikTok demographics statistics

Something SUPER special happened in 2016.

It was a tale of how one app under two names became one of the fastest-growing social networks of all time, TikTok (for global audiences), and Douyin (for China).

Now, in 2024, TikTok’s journey from a burgeoning app to a social media titan is nothing short of remarkable. Surpassing 1 billion monthly active users worldwide, it remains one of the most popular and engaging social networks.

It took Facebook and Instagram almost a decade to get a user base that size; it seems TikTok knows the social media growth playbook.

As TikTok cements its role as a discovery platform, understanding its SEO becomes increasingly important. Dive into our focused guide on TikTok SEO for strategies to enhance visibility and engagement on this vibrant platform.

Here’s an overview of what you’ll learn about TikTok in 2024:

Key TikTok Statistics

  • TikTok has 1.04 billion monthly active users worldwide.
  • In the US, 170 million people use TikTok.
  • TikTok’s US revenue reached $16 billion in 2023.
  • US adult users spend an average of 53.8 minutes per day on TikTok.
  • In Q1 2024, TikTok was downloaded 137 million times.

How Many People Use TikTok?

According to eMarketer estimates, TikTok has 1.04 billion monthly active users worldwide as of May 2024.

How Many People Use TikTok?

According to the parent company Bytedance announcement, TikTok hit 1 billion monthly active users in September 2021.

We’ve charted TikTok’s monthly active user growth since 2018:

Date TikTok Monthly Active Users Worldwide
January 2018 55 million
December 2018 271 million
December 2019 508 million
July 2020 689 million
September 2021 1 billion
May 2024 1.04 billion

Out of 3.96 billion monthly active social media users worldwide, 26.26% use TikTok at least once a month.

Out of 5.4 billion internet users worldwide, 19.26% are monthly active TikTok users.

Sources: eMarketer, TikTok, Statista, ITU, eMarketer

How Many Americans Use TikTok?

According to TikTok CEO (Shou Chew) statement in January 2024, TikTok has 170 million monthly active users in the US.

TikTok has 170 million monthly active users in the US

That’s an increase from 150 million reported in February 2023.

According to a recent Pew Research Center study, 33% of US adults report ever using TikTok.

Source: TikTok, Pew Research Center

TikTok Monthly Active Users by Region

More than half (51.17%) of TikTok’s monthly active user base is located in Asia-Pacific, the Middle East and Africa.

TikTok Monthly Active Users by Region

Here’s a breakdown of TikTok monthly active users by region:

Region TikTok Monthly Active Users Share of Total Active Users
Asia-Pacific 296.8 million 28.62%
Middle East and Africa 233.9 million 22.55%
Latin America 189.7 million 18.29%
North America 122.4 million 11.8%
Western Europe 102.6 million 9.89%
Central and Eastern Europe 91.7 million 8.84%

Source: eMarketer

TikTok Downloads Worldwide

According to Sensor Tower estimates, TikTok downloads reached 733 million across App Store and Google Play in 2023.

TikTok Downloads Worldwide

In Q1 2024, TikTok was downloaded 137 million times on iOS and Android combined.

Here’s a table with quarterly TikTok downloads worldwide since 2018:

Date TikTok Downloads Worldwide
Q1 2018 113.87 million
Q2 2018 160.48 million
Q3 2018 183.73 million
Q4 2018 195.67 million
Q1 2019 193.09 million
Q2 2019 151.25 million
Q3 2019 167.02 million
Q4 2019 192.48 million
Q1 2020 313.53 million
Q2 2020 291.99 million
Q3 2020 197.04 million
Q4 2020 181.93 million
Q1 2021 179.57 million
Q2 2021 202.34 million
Q3 2021 177.53 million
Q4 2021 161.65 million
Q1 2022 196.86 million
Q2 2022 218.48 million
Q3 2022 243.01 million
Q4 2022 198.34 million
Q1 2023 238.93 million
Q2 2023 256.11 million
Q3 2023 273.31 million
Q4 2023 232.22 million
Q1 2024 137 million

Sources: Financial Times, Statista, Appfigures

TikTok US Revenue

TikTok reportedly brought in $16 billion in US revenue in 2023.

TikTok reportedly brought in $16 billion in US revenue in 2023

TikTok’s parent company (Bytedance) registered $120 billion in revenue.

Source: Financial Times

Where Does TikTok Rank in Social Media Popularity?

In April 2024, TikTok rose to be the 5th most-used social network worldwide, with 1.58 billion active users.

TikTok Rank in Social Media Popularity

Here are the exact numbers:

Social Network Monthly Active Users Worldwide
Facebook 3.07 billion
YouTube 2.5 billion
Instagram 2 billion
WhatsApp 2 billion
TikTok 1.58 billion
WeChat 1.34 billion
Facebook Messenger 1.01 billion
Telegram 900 million
Snapchat 800 million
Douyin 755 million

Source: DataReportal

Average Time Spent on TikTok

Globally, the average time spent on TikTok was 95 minutes per day, more than any other social network.

Globally, the average time spent on TikTok was 95 minutes per day

Here’s a detailed breakdown of the average time spent in-app per day (as of Q4 2023) on TikTok and other leading social networks:

Social Media Average Time Spent per Day
TikTok 95 minutes
Instagram 62 minutes
X (Twitter) 30 minutes
Snapchat 19 minutes

In the US, users spend an average of 53.8 minutes per day on TikTok, eMarketer analysis shows.

Average Time Spent on Social Networks among US Adults per Day

Here’s a table with the average time spent on TikTok and other social networks among US adult users:

Social Media Average Time Spent per Day
TikTok 53.8 minutes
YouTube 48.7 minutes
X (Twitter) 34.1 minutes
Instagram 33.1 minutes
Facebook 30.9 minutes
Snapchat 30,0 minutes
Reddit 24.1 minutes

Sources: Financial Times, eMarketer

US TikTok Users by Age

More than half (55%) of TikTok weekly active users in the US are between 18 and 34 years old. Only 14% of TikTok weekly users are 55 years old and older.

US TikTok Users by Age

Here’s a complete breakdown of TikTok users by age in the US in 2024:

Age Group Share of Weekly Active TikTok Users
18-24 25%
25-34 30%
35-44 19%
45-54 13%
55+ 14%

Source: Industry Dive

US TikTok Users by Gender

Recent gender demographics show that around 55% of weekly TikTok users were female while another 45% were men.

55% of weekly TikTok users were female

Source: Industry Dive

Most Followed TikTok Accounts

The most-followed TikTok user is Khabane lame, with 162.6 million followers.

Here are the exact follower numbers of the most popular TikTok users:

TikTok Account TikTok Followers
Khabane lame 162.6 million
Charli D’Amelio 155.3 million
MrBeast 96.7 million
Bella Poarch 94.2 million
Addison Rae 88.8 million
Zach King 82.1 million
Kimberly Loaiza 81.2 million
CZN Burak 75.1 million
Will Smith 75 million
Domelipa 75 million

Source: Social Blade

Conclusion

That’s a wrap for my roundup of TikTok statistics.

While TikTok’s user growth has slowed recently, it remains one of the most popular social networks worldwide, especially among younger audiences.

With a potential TikTok ban in the US, it will be interesting to see whether TikTok will be able to sustain its market share or if more creators and users will turn to other social networks soon.