Semrush helps you:

  • Do keyword research
  • Audit your local listings
  • Perform competitor analyses
  • Manage social media accounts
  • And much more!

Backlinko readers get:

A 14-day trial for premium features. 55+ tools.
Free access for core features.

Newsletter Sign Up

Backlinko readers get unlimited
access for 14 days. 55+ tools.

Close

Grow your online visibility.
On all key channels.
From just one platform.

✓ Find profitable keywords
✓ Create winning content
✓ Get more organic traffic
Find Keyword Ideas in Seconds

Boost SEO results with powerful keyword research

Free Keyword Research Tool

Snapchat Demographic Stats: How Many People Use Snapchat?

Brian Dean

Written by Brian Dean

Snapchat Demographic Stats: How Many People Use Snapchat?

Snapchat launched in July 2011 as an “ephemeral” messaging platform. The app, originally called “Picaboo”, was initially only available on iOS. The Picaboo app didn’t take off right away, with only 127 users in its first few months.

A rebrand to Snapchat and release on Android fueled rapid growth. The app then quickly reached a milestone of 100,000 daily active users about a year after launch.

Today, Snapchat has more than 414 million daily active users around the globe. Snapchat reported $4.61 billion in revenue in 2023, up from $2.5 billion in 2020.

Here’s an overview of what you’ll learn about Snapchat:

Snapchat Stats (Top Picks)

  • Snapchat has 800 million monthly active users worldwide, including 414 million daily active users.
  • On average, over 4.75 billion Snaps are created every day.
  • Snapchat generated $4.61 billion in annual revenue in 2023.
  • Gen Z users account for 51.1% of Snapchat monthly active user base in the US, more than on any other social media platform.

How Many People Use Snapchat on a Daily Basis?

Snapchat has 414 million daily active users worldwide. A year-over-year increase of 10.4% from 158 million daily users in Q4 2022.

Snapchat has 414 million daily active users worldwide

Snapchat added 196 million new daily active users worldwide over the past 4 years.

How Many People Use Snapchat on a Daily Basis?

Here’s a breakdown of Snapchat’s daily active users growth since 2012:

Date Snapchat Daily Active Users
Q2 2012 100 thousand
Q4 2012 1 million
Q1 2013 8.04 million
Q2 2013 17.53 million
Q3 2013 25.62 million
Q4 2013 34.8 million
Q1 2014 46 million
Q2 2014 57 million
Q3 2014 62 million
Q4 2014 71 million
Q1 2015 80 million
Q2 2015 86 million
Q3 2015 94 million
Q4 2015 107 million
Q1 2016 122 million
Q2 2016 143 million
Q3 2016 153 million
Q4 2016 158 million
Q1 2017 166 million
Q2 2017 173 million
Q3 2017 178 million
Q4 2017 187 million
Q1 2018 191 million
Q2 2018 188 million
Q3 2018 186 million
Q4 2018 186 million
Q1 2019 190 million
Q2 2019 203 million
Q3 2019 210 million
Q4 2019 218 million
Q1 2020 229 million
Q2 2020 238 million
Q3 2020 249 million
Q4 2020 265 million
Q1 2021 280 million
Q2 2021 293 million
Q3 2021 306 million
Q4 2021 319 million
Q1 2022 332 million
Q2 2022 347 million
Q3 2022 363 million
Q4 2022 375 million
Q1 2023 383 million
Q2 2023 397 million
Q3 2023 406 million
Q4 2023 414 million

Sources: Business Insider, Snapchat

Snapchat’s Daily Active Users in North America

24.15% (100 million) of Snapchat’s daily active users are based in North America (including Mexico, the Caribbean, and Central America).

Snapchat’s Daily Active Users in North America

The Snapchat daily active user base in North America has grown by 16.28% since Q4 2022.

We’ve charted Snapchat’s daily active user growth in North America since 2014 by quarter:

Date Number of daily active users
Q1 2013 6.598 million
Q2 2013 11.9 million
Q3 2013 16.58 million
Q4 2013 21.21 million
Q1 2014 26 million
Q2 2014 30 million
Q3 2014 32 million
Q4 2014 35 million
Q1 2015 38 million
Q2 2015 40 million
Q3 2015 44 million
Q4 2015 48 million
Q1 2016 64 million
Q2 2016 61 million
Q3 2016 65 million
Q4 2016 68 million
Q1 2017 71 million
Q2 2017 75 million
Q3 2017 77 million
Q4 2017 80 million
Q1 2018 81 million
Q2 2018 80 million
Q3 2018 79 million
Q4 2018 79 million
Q1 2019 80 million
Q2 2019 83 million
Q3 2019 84 million
Q4 2019 86 million
Q1 2020 88 million
Q2 2020 90 million
Q3 2020 90 million
Q4 2020 92 million
Q1 2021 93 million
Q2 2021 95 million
Q3 2021 96 million
Q4 2021 97 million
Q1 2022 98 million
Q2 2022 99 million
Q3 2022 100 million
Q4 2022 100 million
Q1 2023 100 million
Q2 2023 101 million
Q3 2023 101 million
Q4 2023 100 million

The share of Snapchat users based in North America (among worldwide Snapchatters) has been on a steady decline since 2014.

Here’s the table of Snapchat’s user share in North America since 2013:

Date Snapchat North America DAU Share
Q4 2014 49.3%
Q4 2015 44.86%
Q4 2016 43.04%
Q4 2017 42.78%
Q4 2018 42.47%
Q4 2019 39.45%
Q4 2020 34.71%
Q4 2021 30.4%
Q4 2022 24.67%
Q4 2023 24.15%

Source: Snapchat

Snapchat’s Daily Active User Growth in Europe

Snapchat reports that 23.19% (96 million) of Snapchat’s daily active users are based in Europe (including Russia and Turkey).

Snapchat’s Daily Active User Growth in Europe

The Snapchat user base in Europe has increased by 43.28% since Q4 2019, at which point the continent was home to 67 million daily active users.

Here’s a table with Snapchat daily active user growth in Europe since 2014:

Date Snapchat Daily Active Users
Q1 2014 14 million
Q2 2014 18 million
Q3 2014 20 million
Q4 2014 23 million
Q1 2015 27 million
Q2 2015 29 million
Q3 2015 30 million
Q4 2015 34 million
Q1 2016 39 million
Q2 2016 46 million
Q3 2016 49 million
Q4 2016 52 million
Q1 2017 55 million
Q2 2017 57 million
Q3 2017 57 million
Q4 2017 60 million
Q1 2018 62 million
Q2 2018 61 million
Q3 2018 59 million
Q4 2018 60 million
Q1 2019 61 million
Q2 2019 64 million
Q3 2019 65 million
Q4 2019 67 million
Q1 2020 70 million
Q2 2020 71 million
Q3 2020 72 million
Q4 2020 74 million
Q1 2021 77 million
Q2 2021 78 million
Q3 2021 80 million
Q4 2021 82 million
Q1 2022 84 million
Q2 2022 86 million
Q3 2022 88 million
Q4 2022 92 million
Q1 2023 93 million
Q2 2023 94 million
Q3 2023 95 million
Q4 2023 96 million

We’ve prepared the table on the share of European users among the global Snapchat audience:

Date Snapchat Europe DAU Share
Q4 2014 32.39%
Q4 2015 31.77%
Q4 2016 32.91%
Q4 2017 32.08%
Q4 2018 32.26%
Q4 2019 30.73%
Q4 2020 27.92%
Q4 2021 25.7%
Q4 2022 24.53%
Q4 2023 23.19%

Source: Snapchat

Snapchat’s Daily Active User Growth in the Rest of the World

According to company data, 52.66% (218 million) of Snapchat’s daily active users are located in Asia, Africa, South America and Australia.

Snapchat’s Daily Active User Growth in the Rest of the World

Snapchat has added 171 million daily active users based outside of North America and Europe in the past 5 years (Q4 2018 – Q4 2023) alone.

We’ve charted the growth of the daily active Snapchat user base in Asia, Africa, South America and Australia since 2013:

Date Snapchat Daily Active Users
Q1 2013 0.54 million
Q2 2013 1.76 million
Q3 2013 2.89 million
Q4 2013 3.91 million
Q1 2014 6 million
Q2 2014 9 million
Q3 2014 11 million
Q4 2014 13 million
Q1 2015 16 million
Q2 2015 18 million
Q3 2015 20 million
Q4 2015 24 million
Q1 2016 29 million
Q2 2016 36 million
Q3 2016 39 million
Q4 2016 39 million
Q1 2017 40 million
Q2 2017 42 million
Q3 2017 44 million
Q4 2017 47 million
Q1 2018 48 million
Q2 2018 47 million
Q3 2018 47 million
Q4 2018 47 million
Q1 2019 49 million
Q2 2019 56 million
Q3 2019 61 million
Q4 2019 64 million
Q1 2020 71 million
Q2 2020 77 million
Q3 2020 87 million
Q4 2020 99 million
Q1 2021 111 million
Q2 2021 120 million
Q3 2021 130 million
Q4 2021 140 million
Q1 2022 150 million
Q2 2022 162 million
Q3 2022 175 million
Q4 2022 183 million
Q1 2023 190 million
Q2 2023 202 million
Q3 2023 211 million
Q4 2023 218 million

Source: Snapchat

Snapchat+ Subscribers

Snapchat offers a paid subscription to access exclusive features on the app – Snapchat+, which was launched in June 2022.

Snapchat monthly subscription costs $3.99.

Snapchat+ hit 7 million subscribers in December 2023. That’s up from the 2 million Snapchat+ members reported in January 2023.

Snapchat+ hit 7 million subscribers in December 2023

Currently, 0.88% of Snapchat’s monthly active user base (800 million) pay for a subscription to access experimental Snapchat features.

Sources: Snapchat 1, Snapchat 2, Snapchat 3

How Many Snaps Are Created Every Day?

A “Snap” is a picture or video sent via the Snapchat app.

According to Snapchat internal data, over 55,000 Snaps are created on the platform every second which amounts to 4.752 billion Snaps per day as of Q4 2022.

For comparison, Snapchat reported more than 5 billion Snaps created on Snapchat daily in Q4 2020.

We’ve charted the number of Snaps created every day on Snapchat since 2016:

Date Snaps Created Daily
Q3 2016 2.5 billion
Q1 2017 3 billion
Q3 2017 3.5 billion
Q4 2020 5 billion
Q4 2022 4.75 billion

Sources: Snapchat,

Snapchat Product Features

Snapchat has introduced 121 product features since 2011.

Snapchat has introduced 121 product features since 2011

Its recent innovations include Dreams (Gen AI solution that generates personalized images based on selfies), My AI (chatbot feature), Snapchat for Web (a web app available to desktop users to access Snapchat).

Here’s a table with the number of Snapchat product innovations introduced since 2011 by year:

Year Number (incl. highlights)
2011-2013 4 (Stories, Smart Filters, Android Video)
2014 4 (Chat, Snap Ads, Geofilters)
2015 5 (Lenses, Publisher Stories)
2016 8 (Spectacles, Memories, Bitmoji)
2017 9 (Snap Map, Lens Studio, Story Ads)
2018 10 (Discover, Snap Kit, Snappables)
2019 12 (Snap Games, App Stories, AR Bar)
2020 14 (Spotlight, Camera Kit, Snap ML)
2021 16 (TrueSize, 3D Body Tracking, Public Profiles)
2022 18 (Snapchat for Web, AR Image Processing, Dynamic Stories)
2023 21 (My AI, 3D Map, Spotlight Ads)

Source: Snapchat

Snapchat Feature: Snap Map

Snap Map is a location-sharing feature of Snapchat, which allows users to find other users and places on a map.

According to Snap Inc.’s internal data, 350+ million users access Snap Map on a monthly basis as of Q4 2023. An increase from 250+ million users in Q4 2020.

Source: Snapchat

Snapchat Feature: Lens Studio

Snapchat offers Lens Studio, a free platform to develop AR lenses for Snapchat, Spectacles, or other apps via Camera Kit.

According to the company, more than 3.5 million lenses have been created from over 350 thousand creators to date on the platform.

Source: Snapchat

Snapchat Acquisitions

Snapchat has made 31 acquisitions to date.

Snapchat has made 31 acquisitions to date

Some of the recent acquisitions include Th3rd (3D-scanning firm), NextMind (neurotech startup) and WaveOptics (AR display supplier).

Sources: Crunchbase, TechCrunch, The Verge, Snapchat

Snapchat Patents

As of December 2023, Snap Inc. held approximately 3,174 issued patents.

As of December 2023, Snap Inc. held approximately 3,174 issued patents

By the end of 2023, Snapchat had around 3,111 filed patent applications in the US and other countries.

Source: Snapchat

Snapchat Annual Revenue

Snapchat has reported $4.61 billion in annual revenue in 2023. Nearly the same annual revenue was reported in 2022.

Snapchat Annual Revenue

Snapchat annual revenue has grown by 1.84x since 2020.

Here’s the table with Snapchat annual revenue data since 2014:

Year Snapchat Revenue
2014 $3.1 million
2015 $58.66 million
2016 $404.48 million
2017 $824.95 million
2018 $1.18 billion
2019 $1.72 billion
2020 $2.5 billion
2021 $4.12 billion
2022 $4.6 billion
2023 $4.61 billion

Sources: Business Insider, Snapchat

Snapchat Annual Revenue by Region: North America

The North American market (inc, Mexico, the Caribbean, and Central America) contributed 64.1% ($2.95 billion) of Snapchat’s annual revenue in 2023.

Snapchat Annual Revenue by Region: North America

Here’s the table of Snapchat annual revenue in the North America region since 2016:

Year Snapchat Revenue
2016 $363.27 million
2017 $675.4 million
2018 $780.99 million
2019 $1.07 billion
2020 $1.65 billion
2021 $2.87 billion
2022 $3.2 billion
2023 $2.95 billion

Source: Snapchat

Snapchat Annual Revenue by Region: Europe

The European region (incl. Russia and Turkey) contributed 16.76% ($772.08 million) of Snapchat’s revenue in 2023.

Snapchat Annual Revenue by Region: Europe

Since 2021, Snapchat annual revenue from the European market increased by 16.9%.

We’ve prepared the table on Snapchat Europe market annual revenue since 2016:

Year Snapchat Revenue
2016 $35.39 million
2017 $98.05 million
2018 $183.08 million
2019 $288.91 million
2020 $425.45 million
2021 $660.47 million
2022 $712.76 million
2023 $772.08 million

Source: Snapchat

Snapchat Annual Revenue by Region: Rest of the World

The Rest of the World (Asia, Africa, South America, Australia) market accounted for 13.04% ($881.74 million) of Snapchat’s revenue in 2023.

Snapchat Annual Revenue by Region: Rest of the World

Here’s the Snapchat annual revenue growth in Asia, Africa, South America and Australia since 2016:

Year Snapchat Revenue
2016 $5.83 million
2017 $51.5 million
2018 $216.38 million
2019 $347.51 million
2020 $431.24 million
2021 $585.21 million
2022 $683.53 million
2023 $881.74 million

Source: Snapchat

Snapchat Average Revenue per User

Snapchat defines average revenue per user (ARPU) as quarterly revenue divided by the average daily active users.

Snapchat reported an average revenue of $3.29 per user in Q4 2023. That’s down from $3.47 a year earlier.

Snapchat reported an average revenue of $3.29 per user in Q4 2023

Here’s the table with the average Snapchat revenue per user since Q1 2016:

Date Snapchat Daily Active Users
Q1 2016 $0.32
Q2 2016 $0.5
Q3 2016 $0.84
Q4 2016 $1.05
Q1 2017 $0.9
Q2 2017 $1.05
Q3 2017 $1.17
Q4 2017 $1.53
Q1 2018 $1.21
Q2 2018 $1.4
Q3 2018 $1.6
Q4 2018 $2.09
Q1 2019 $1.68
Q2 2019 $1.91
Q3 2019 $2.12
Q4 2019 $2.58
Q1 2020 $2.02
Q2 2020 $1.91
Q3 2020 $2.73
Q4 2020 $3.44
Q1 2021 $2.74
Q2 2021 $3.35
Q3 2021 $3.49
Q4 2021 $4.06
Q1 2022 $3.2
Q2 2022 $3.2
Q3 2022 $3.11
Q4 2022 $3.47
Q1 2023 $2.58
Q2 2023 $2.69
Q3 2023 $2.93
Q4 2023 $3.29

Source: Snapchat

Snapchat Users by Country

Snapchat’s user base in its 10 largest markets (by the size of the social platform audience) contributes a total of 71.08% of Snapchat’s global advertising audience reach (out of a total of 677.7 million).

Snapchat Users by Country

Here’s a breakdown of Snapchat users by country:

Country Snapchat Advertising Reach
India 200.97 million
USA 106.24 million
Pakistan 30.2 million
France 27.35 million
UK 23.67 million
Saudi Arabia 22.64 million
Germany 19.68 million
Iraq 17.74 million
Egypt 17.24 million
Mexico 16.01 million

Source: DataReportal

Snapchat Audience Reach Rate by Country

On a worldwide level, the reach of Snapchat advertising audiences makes up 9.6% of the population aged 18+.

Here’s the list of countries with the highest reach rate of the population aged 18+:

Country Snapchat Reach Rate
Saudi Arabia 76.2%
Norway 71.7%
UAE 52.9%
Denmark 48.8%
France 47.0%
Sweden 45.8%
Ireland 45.2%
Netherlands 41.6%
UK 35.1%
US 33.8%

Source: DataReportal

Time Spent Using Snapchat

On average, time spent using Snapchat reached 30 minutes per day among users ages 18+ in the US in 2023.

Time spent using Snapchat reached 30 minutes per day among users ages 18+ in the US in 2023

According to company data, Snapchat users in the US open the app nearly 40 times a day, on average.

Sources: eMarketer, Snapchat

Snapchat Demographics

The Snapchat ad audience predominantly consists of users aged 18-24 users, accounting for 38.1% of Snapchat’s total ad audience.

Users aged 18-24 account for 38.1% of Snapchat’s total ad audience

Here’s a detailed breakdown of the Snapchat ad audience profile:

Note: Values may not round up to 100% due to limited gender data.
Age Female Male
13-17 9.7% 8.9%
18-24 17.8% 20.3%
25-34 11.2% 12.4%
35-49 8.1% 5.8%
50+ 2.4% 1.3%

Source: DataReportal

Snapchat Employees

Snapchat had 5,289 full-time employees as of December 2023. That’s down from 5,661 full-time employees reported as of December 2021.

Snapchat Employees

Here’s a table with a number of Snapchat full-time employees since 2016:

 
Year Snapchat Employees
2016 1,859
2017 3,069
2018 2,884
2019 3,195
2020 3,863
2021 5,661
2022 5,288
2023 5,289

Based on H1B Salary Database data, employees at Snap Inc. in the US on H-1B visas (employment visas for foreign workers) receive a median base salary of $149,136.

Sources: Macrotrends, H1B Salary Database

Conclusion

You’re done! That’s the end of my list of Snapchat user and revenue statistics.

Snapchat user growth has slowed down in mature markets like North America and Europe. But has done well in terms of increasing its user base and revenue outside of North America and Europe over the past few years.