Snapchat Demographic Stats: How Many People Use Snapchat?

Snapchat launched in July 2011 as an “ephemeral” messaging platform. The app, originally called “Picaboo”, was initially only available on iOS. The Picaboo app didn’t take off right away, with only 127 users in its first few months.

A rebrand to Snapchat and release on Android fueled rapid growth. The app then quickly reached a milestone of 100,000 daily active users about a year after launch.

Today, Snapchat has more than 414 million daily active users around the globe. Snapchat reported $4.61 billion in revenue in 2023, up from $2.5 billion in 2020.

Here’s an overview of what you’ll learn about Snapchat:

• Snapchat Stats (Top Picks)
• How Many People Use Snapchat on a Daily Basis?
• Snapchat+ Subscribers
• How Many Snaps Are Created Every Day?
• Snapchat Product Features
• Snapchat Acquisitions
• Snapchat Patents
• Snapchat Annual Revenue
• Snapchat Average Revenue per User
• Snapchat Users by Country
• Time Spent Using Snapchat
• Snapchat Demographics
• Snapchat Employees

Snapchat Stats (Top Picks)

• Snapchat has 800 million monthly active users worldwide, including 414 million daily active users.
• On average, over 4.75 billion Snaps are created every day.
• Snapchat generated $4.61 billion in annual revenue in 2023.
• Gen Z users account for 51.1% of Snapchat monthly active user base in the US, more than on any other social media platform.

How Many People Use Snapchat on a Daily Basis?

Snapchat has 414 million daily active users worldwide. A year-over-year increase of 10.4% from 158 million daily users in Q4 2022.

Snapchat added 196 million new daily active users worldwide over the past 4 years.

Here’s a breakdown of Snapchat’s daily active users growth since 2012:

Sources: Business Insider, Snapchat

Snapchat’s Daily Active Users in North America

24.15% (100 million) of Snapchat’s daily active users are based in North America (including Mexico, the Caribbean, and Central America).

The Snapchat daily active user base in North America has grown by 16.28% since Q4 2022.

We’ve charted Snapchat’s daily active user growth in North America since 2014 by quarter:

The share of Snapchat users based in North America (among worldwide Snapchatters) has been on a steady decline since 2014.

Here’s the table of Snapchat’s user share in North America since 2013:

Source: Snapchat

Snapchat’s Daily Active User Growth in Europe

Snapchat reports that 23.19% (96 million) of Snapchat’s daily active users are based in Europe (including Russia and Turkey).

The Snapchat user base in Europe has increased by 43.28% since Q4 2019, at which point the continent was home to 67 million daily active users.

Here’s a table with Snapchat daily active user growth in Europe since 2014:

We’ve prepared the table on the share of European users among the global Snapchat audience:

Source: Snapchat

Snapchat’s Daily Active User Growth in the Rest of the World

According to company data, 52.66% (218 million) of Snapchat’s daily active users are located in Asia, Africa, South America and Australia.

Snapchat has added 171 million daily active users based outside of North America and Europe in the past 5 years (Q4 2018 – Q4 2023) alone.

We’ve charted the growth of the daily active Snapchat user base in Asia, Africa, South America and Australia since 2013:

Source: Snapchat

Snapchat+ Subscribers

Snapchat offers a paid subscription to access exclusive features on the app – Snapchat+, which was launched in June 2022.

Snapchat monthly subscription costs $3.99.

Snapchat+ hit 7 million subscribers in December 2023. That’s up from the 2 million Snapchat+ members reported in January 2023.

Currently, 0.88% of Snapchat’s monthly active user base (800 million) pay for a subscription to access experimental Snapchat features.

Sources: Snapchat 1, Snapchat 2, Snapchat 3

How Many Snaps Are Created Every Day?

A “Snap” is a picture or video sent via the Snapchat app.

According to Snapchat internal data, over 55,000 Snaps are created on the platform every second which amounts to 4.752 billion Snaps per day as of Q4 2022.

For comparison, Snapchat reported more than 5 billion Snaps created on Snapchat daily in Q4 2020.

We’ve charted the number of Snaps created every day on Snapchat since 2016:

Sources: Snapchat,

Snapchat Product Features

Snapchat has introduced 121 product features since 2011.

Its recent innovations include Dreams (Gen AI solution that generates personalized images based on selfies), My AI (chatbot feature), Snapchat for Web (a web app available to desktop users to access Snapchat).

Here’s a table with the number of Snapchat product innovations introduced since 2011 by year:

Source: Snapchat

Snapchat Feature: Snap Map

Snap Map is a location-sharing feature of Snapchat, which allows users to find other users and places on a map.

According to Snap Inc.’s internal data, 350+ million users access Snap Map on a monthly basis as of Q4 2023. An increase from 250+ million users in Q4 2020.

Source: Snapchat

Snapchat Feature: Lens Studio

Snapchat offers Lens Studio, a free platform to develop AR lenses for Snapchat, Spectacles, or other apps via Camera Kit.

According to the company, more than 3.5 million lenses have been created from over 350 thousand creators to date on the platform.

Source: Snapchat

Snapchat Acquisitions

Snapchat has made 31 acquisitions to date.

Some of the recent acquisitions include Th3rd (3D-scanning firm), NextMind (neurotech startup) and WaveOptics (AR display supplier).

Sources: Crunchbase, TechCrunch, The Verge, Snapchat

Snapchat Patents

As of December 2023, Snap Inc. held approximately 3,174 issued patents.

By the end of 2023, Snapchat had around 3,111 filed patent applications in the US and other countries.

Source: Snapchat

Snapchat Annual Revenue

Snapchat has reported $4.61 billion in annual revenue in 2023. Nearly the same annual revenue was reported in 2022.

Snapchat annual revenue has grown by 1.84x since 2020.

Here’s the table with Snapchat annual revenue data since 2014:

Sources: Business Insider, Snapchat

Snapchat Annual Revenue by Region: North America

The North American market (inc, Mexico, the Caribbean, and Central America) contributed 64.1% ($2.95 billion) of Snapchat’s annual revenue in 2023.

Here’s the table of Snapchat annual revenue in the North America region since 2016:

Source: Snapchat

Snapchat Annual Revenue by Region: Europe

The European region (incl. Russia and Turkey) contributed 16.76% ($772.08 million) of Snapchat’s revenue in 2023.

Since 2021, Snapchat annual revenue from the European market increased by 16.9%.

We’ve prepared the table on Snapchat Europe market annual revenue since 2016:

Source: Snapchat

Snapchat Annual Revenue by Region: Rest of the World

The Rest of the World (Asia, Africa, South America, Australia) market accounted for 13.04% ($881.74 million) of Snapchat’s revenue in 2023.

Here’s the Snapchat annual revenue growth in Asia, Africa, South America and Australia since 2016:

Source: Snapchat

Snapchat Average Revenue per User

Snapchat defines average revenue per user (ARPU) as quarterly revenue divided by the average daily active users.

Snapchat reported an average revenue of $3.29 per user in Q4 2023. That’s down from $3.47 a year earlier.

Here’s the table with the average Snapchat revenue per user since Q1 2016:

Source: Snapchat

Snapchat Users by Country

Snapchat’s user base in its 10 largest markets (by the size of the social platform audience) contributes a total of 71.08% of Snapchat’s global advertising audience reach (out of a total of 677.7 million).

Here’s a breakdown of Snapchat users by country:

Source: DataReportal

Snapchat Audience Reach Rate by Country

On a worldwide level, the reach of Snapchat advertising audiences makes up 9.6% of the population aged 18+.

Here’s the list of countries with the highest reach rate of the population aged 18+:

Source: DataReportal

Time Spent Using Snapchat

On average, time spent using Snapchat reached 30 minutes per day among users ages 18+ in the US in 2023.

According to company data, Snapchat users in the US open the app nearly 40 times a day, on average.

Sources: eMarketer, Snapchat

Snapchat Demographics

The Snapchat ad audience predominantly consists of users aged 18-24 users, accounting for 38.1% of Snapchat’s total ad audience.

Here’s a detailed breakdown of the Snapchat ad audience profile:

Source: DataReportal

Snapchat Employees

Snapchat had 5,289 full-time employees as of December 2023. That’s down from 5,661 full-time employees reported as of December 2021.

Here’s a table with a number of Snapchat full-time employees since 2016:

Based on H1B Salary Database data, employees at Snap Inc. in the US on H-1B visas (employment visas for foreign workers) receive a median base salary of $149,136.

Sources: Macrotrends, H1B Salary Database

Conclusion

You’re done! That’s the end of my list of Snapchat user and revenue statistics.

Snapchat user growth has slowed down in mature markets like North America and Europe. But has done well in terms of increasing its user base and revenue outside of North America and Europe over the past few years.