Semrush helps you:

  • Do keyword research
  • Audit your local listings
  • Perform competitor analyses
  • Manage social media accounts
  • And much more!

Backlinko readers get:

A 14-day trial for premium features. 55+ tools.
Free access for core features.

Newsletter Sign Up

Backlinko readers get unlimited
access for 14 days. 55+ tools.

Close

Grow your online visibility.
On all key channels.
From just one platform.

✓ Find profitable keywords
✓ Create winning content
✓ Get more organic traffic
Find Keyword Ideas in Seconds

Boost SEO results with powerful keyword research

Free Keyword Research Tool

Smartphone Usage Statistics

Backlinko Team

Written by Backlinko TeamIn collaboration with Semrush

Smartphone Usage Statistics – Blog post image

Smartphones have revolutionized the way we communicate and have boosted our productivity, allowing us to stay connected on the go.

Back in 2014, there were 1 billion smartphone users. Now, the number is nearly 5 billion and forecasted to reach 6 billion by 2027.

We’ll explore the latest statistics on smartphone usage, including smartphone habits across the world and in the US, how they’ve changed over the years.

Here’s what you’ll learn:

Smartphone Usage Stats (Highlights)

  • The average daily online activity on smartphones amounts to 3 hours and 50 minutes.
  • Today, approximately 4.88 billion individuals own a smartphone. That’s set to grow to 6 billion by 2017.
  • On average, smartphone users spend 4.37 hours per day using mobile apps.
  • Time spent using smartphones among American adults grew from 3 hours 1.1 minutes in 2019 to 3 hours 54.8 minutes in 2024. That’s nearly an extra 1 hour of smartphone usage.

Time Spent Using Smartphones among Worldwide Users

According to Q3 2023 data, people spend an average 3 hours and 50 minutes online on their smartphones every day.

People spend an average 3 hours and 50 minutes online on their smartphones every day

Daily smartphone usage currently varies between 1 hour and 54 minutes to 5 hours and 20 minutes depending on the market.

Mobile share accounts for 57.6% of daily internet time among users aged 16 to 64 worldwide.

We’ve charted daily online time using smartphones since 2014:

Date Daily Time Spent Using the Internet on Smartphones
2014 1 hour 38 minutes
2015 2 hours 2 minutes
2016 2 hours 21 minutes
2017 2 hours 31 minutes
Q2-Q3 2018 3 hours 6 minutes
Q3 2019 3 hours 22 minutes
Q3 2020 3 hours 39 minutes
Q3 2021 3 hours 43 minutes
Q3 2022 3 hours 46 minutes
Q3 2023 3 hours 50 minutes

Source: DataReportal

Time Spent Using Smartphones by Country

On average, time spent on smartphones among users in 20 markets included in the analysis reached 4.37 hours per day in 2023.

Users in Indonesia spent the most daily time on smartphones, specifically 6.05 hours (the only country with 6 hours of usage included in the report), followed by Thailand (5.64 hours) and Argentina (5.33 hours).

Users in Indonesia spent the most daily time on smartphones – 6.05 hours

Among users in the US, daily time using smartphones reached 4.43 hours in 2023 (down from 4.42 hours in 2022).

Here’s a detailed breakdown of time spent using smartphones across 20 markets:

Note: Data includes Android phones only.
Country Daily Time Spent on Smartphones (2023) Daily Time Spent on Smartphones (2022)
Indonesia 6.05 hours 6.14 hours
Thailand 5.64 hours 5.54 hours
Argentina 5.33 hours 4.95 hours
Saudi Arabia 5.28 hours 5.29 hours
Brazil 5.02 hours 4.82 hours
India 4.77 hours 4.67 hours
Mexico 4.7 hours 4.44 hours
Singapore 4.51 hours 4.43 hours
South Korea 4.51 hours 4.72 hours
Turkey 4.45 hours 4.34 hours
US 4.34 hours 4.42 hours
UK 3.81 hours 3.83 hours
Canada 3.8 hours 3.65 hours
Japan 3.77 hours 3.57 hours
Italy 3.77 hours 3.79 hours
China 3.72 hours 3.49 hours
Spain 3.64 hours 3.62 hours
France 3.61 hours 3.61 hours
Germany 3.42 hours 3.42 hours
Australia 3.35 hours 3.25 hours

Source: data.ai

Time Spent Using Smartphones in the US

American adults (ages 18+) estimated to spend an average of 3 hours 45 minutes per day on internet activities using smartphones in 2024.

US adults estimated to spend an average of 3 hours 45 minutes per day on internet activities using smartphones

Smartphone usage increased by nearly an hour (53.7 minutes) in 2024 compared to 2019.

We’ve charted time spent with internet activities on smartphones in the US since 2019:

Note: Data includes forecasts.
Year Daily Smartphone Usage in the US
2019 3 hours 1.1 minutes
2020 3 hours 24.5 minutes
2021 3 hours 37 minutes
2022 3 hours 45 minutes
2023 3 hours 50.3 minutes
2024 3 hours 54.8 minutes
2025 3 hours 58.5 minutes

Source: eMarketer

Number of Smartphone Users Worldwide

As of 2024, an estimated 4.88 billion people own a smartphone. That’s an increase of 635 million new smartphone users over the past year alone (between 2023 and 2024).

Number of smartphone users worldwide grew by 2.15x since 2020, adding 2.61 billion new smartphone owners over time.

Number of Smartphone Users Worldwide

Here’s a table with a number of smartphone users worldwide over time since 2014:

Note: Data includes forecasts.
Year Smartphone Users Worldwide
2014 1 billion
2015 1.22 billion
2016 1.43 billion
2017 1.66 billion
2018 1.94 billion
2019 2.27 billion
2020 2.67 billion
2021 3.01 billion
2022 3.62 billion
2023 4.25 billion
2024 4.88 billion
2025 5.28 billion
2026 5.65 billion
2027 6 billion

Source: Statista

Smartphone Ownership in the US

Around 90% of adults in the US currently own a smartphone, up from 59% ownership rate in December 2014.

Around 90% of adults in the US currently own a smartphone

In 2013, more than half (51%) of US adults owned a smartphone for the first time during the survey period (2011-2023) and continued to grow since then.

Smartphone Ownership in the US

We’ve charted smartphone ownership growth in the US since 2011:

Date Smartphone Ownership
May 2011 35%
April 2012 46%
May 2013 56%
December 2014 59%
July 2015 68%
May 2016 70%
November 2016 77%
January 2018 77%
February 2019 81%
February 2021 85%
September 2023 90%

Source: Pew Research Center

Time Spent with Apps and Browsers Using Smartphones

Smartphone users devoting a larger share of their time to apps rather than browsers.

Specifically, mobile app usage hit 3 hours 28 minutes in 2023 vs. 51 minutes spent on web browsers.

Mobile app usage hit 3 hours 28 minutes in 2023

Source: eMarketer

Conclusion

You’ve reached the end of my smartphone usage statistics for 2024.

It’s clear that our smartphone usage evolves over time and there is a noticeable trend of growing screen time.

It will be interesting to see how it compares to what comes next in the upcoming years.