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Smartphone Usage Statistics

Backlinko Team

Written by Backlinko TeamIn collaboration with Semrush

Smartphone Usage Statistics – Blog post image

Smartphones have revolutionized the way we communicate and have boosted our productivity, allowing us to stay connected on the go.

Back in 2014, there were 1 billion smartphone users. Now, the number is nearly 4.69 billion and is forecasted to reach 5.83 billion by 2028.

We’ll explore the latest statistics on smartphone usage, including smartphone habits across the world and in the US, how they’ve changed over the years.

Smartphone Usage Stats (Highlights)

  • The average daily online activity on smartphones amounts to 3 hours and 45 minutes.
  • Today, approximately 4.69 billion individuals own a smartphone. That’s set to grow to 5.83 billion by 2028.
  • On average, US smartphone users spend 3 hours 45 minutes per day using mobile apps.
  • Time spent using smartphones among American adults grew from 3 hours 38 minutes in 2021 to 4 hours 2 minutes in 2025.

Time Spent Using Smartphones among Worldwide Users

According to Q2 2024 data, people spend an average of 3 hours and 45 minutes online on their smartphones every day.

People spend an average 3 hours and 45 minutes online on their smartphones every day

Daily smartphone usage currently varies between 1 hour and 48 minutes to 6 hours and 16 minutes depending on the market.

Mobile share accounts for 56.9% of daily internet time among users over 16 years old worldwide.

We’ve charted daily online time using smartphones since 2014:

Date Daily Time Spent Using the Internet on Smartphones
2014 1 hour 38 minutes
2015 2 hours 2 minutes
2016 2 hours 21 minutes
2017 2 hours 31 minutes
Q2-Q3 2018 3 hours 6 minutes
Q3 2019 3 hours 22 minutes
Q3 2020 3 hours 39 minutes
Q3 2021 3 hours 43 minutes
Q3 2022 3 hours 46 minutes
Q3 2023 3 hours 50 minutes
Q1 2024 3 hours 43 minutes
Q2 2024 3 hours 45 minutes

Source: DataReportal

Time Spent Using Smartphones by Country

On average, time spent on smartphones among users in 20 markets included in the analysis reached 4.37 hours per day in 2023.

Users in Indonesia spent the most daily time on smartphones, specifically 6.05 hours (the only country with 6 hours of usage included in the report), followed by Thailand (5.64 hours) and Argentina (5.33 hours).

Users in Indonesia spent the most daily time on smartphones – 6.05 hours

Among users in the US, daily time using smartphones reached 4.43 hours in 2023 (down from 4.42 hours in 2022).

Here’s a detailed breakdown of time spent using smartphones across 20 markets:

Note: Data includes Android phones only.
Country Daily Time Spent on Smartphones (2023) Daily Time Spent on Smartphones (2022)
Indonesia 6.05 hours 6.14 hours
Thailand 5.64 hours 5.54 hours
Argentina 5.33 hours 4.95 hours
Saudi Arabia 5.28 hours 5.29 hours
Brazil 5.02 hours 4.82 hours
India 4.77 hours 4.67 hours
Mexico 4.7 hours 4.44 hours
Singapore 4.51 hours 4.43 hours
South Korea 4.51 hours 4.72 hours
Turkey 4.45 hours 4.34 hours
US 4.34 hours 4.42 hours
UK 3.81 hours 3.83 hours
Canada 3.8 hours 3.65 hours
Japan 3.77 hours 3.57 hours
Italy 3.77 hours 3.79 hours
China 3.72 hours 3.49 hours
Spain 3.64 hours 3.62 hours
France 3.61 hours 3.61 hours
Germany 3.42 hours 3.42 hours
Australia 3.35 hours 3.25 hours

Source: data.ai

Time Spent Using Smartphones in the US

American adults (ages 18+) are estimated to spend an average of 4 hours and 2 minutes per day on internet activities using smartphones in 2025.

US adults estimated to spend an average of 4 hours 2 minutes per day on internet activities using smartphones

Smartphone usage increased by 15 minutes in 2025 compared to 2022.

We’ve charted time spent with internet activities on smartphones in the US since 2021:

Note: Data includes forecasts.
Year Daily Smartphone Usage in the US
2021 3 hours 38 minutes
2022 3 hours 47 minutes
2023 3 hours 53 minutes
2024 3 hours 59 minutes
2025 4 hours 2 minutes

Source: eMarketer

Number of Smartphone Users Worldwide

As of 2025, an estimated 4.69 billion people own a smartphone. That’s an increase of 440 million new smartphone users over the past year alone (between 2024 and 2025).

Number of smartphone users worldwide grew by 38.38% since 2022, adding 1.3 billion new smartphone owners over time.

Number of Smartphone Users Worldwide

Here’s a table with a number of smartphone users worldwide over time since 2014:

Note: Data includes forecasts.
Year Smartphone Users Worldwide
2014 1.03 billion
2015 1.22 billion
2016 1.4 billion
2017 1.58 billion
2018 1.84 billion
2019 2.16 billion
2020 2.58 billion
2021 2.95 billion
2022 3.39 billion
2023 3.77 billion
2024 4.25 billion
2025 4.69 billion
2026 5.12 billion
2027 5.49 billion
2028 5.83 billion

Source: Statista

Smartphone Ownership in the US

Around 91% of adults in the US currently own a smartphone, up from the 70% ownership rate in May 2016.

Around 91% of adults in the US currently own a smartphone

In 2013, more than half (51%) of US adults owned a smartphone for the first time during the survey period (2011-2023) and continued to grow since then.

Smartphone Ownership in the US

We’ve charted smartphone ownership growth in the US since 2011:

Date Smartphone Ownership
May 2011 35%
April 2012 46%
May 2013 56%
December 2014 59%
July 2015 68%
May 2016 70%
November 2016 77%
January 2018 77%
February 2019 81%
February 2021 85%
September 2023 90%
June 2024 91%

Source: Pew Research Center

Time Spent with Apps and Browsers Using Smartphones

Smartphone users spend over 90% of their time in apps rather than browsers.

Specifically, mobile app usage hit 3 hours 45 minutes in 2025 vs. 18 minutes spent on browsers among US adults.

Mobile app usage hit 3 hours 45 minutes in 2025

Source: eMarketer

Conclusion

You’ve reached the end of my smartphone usage statistics for 2025.

It’s clear that our smartphone usage evolves over time and there has been a noticeable increase of growing screen time in the past few years.

It will be interesting to see how it compares to what comes next in the upcoming years.