Similarweb is a popular web analytics and digital intelligence platform.
The company’s tools span a range of use cases, from optimizing traffic acquisition to finding leads.
Similarweb acquired its first annual customer in 2013. Just 5 years later, the company hit $50 million in annual recurring revenue. Today, Similarweb generates over $200 million in ARR.
Continue reading to find a selection of the best Similarweb stats for 2026.
Here’s a summary of what we’ll cover:
Key Similarweb Stats
- SimilarWeb has 6,127 customers.
- 447 Similarweb clients pay at least $100K annually. They contribute 63% of the company’s annual recurring revenue.
- Similarweb brought in $209.9 million in revenue in Q1-Q3 2025.
- Over 1,000 employees work at SimilarWeb.
How Many Customers Does Similarweb Have?
As of Q3 2025, Similarweb has 6,127 customers.
The company has added 176 new customers since June 2025.
Here’s a table showing the total number of Similarweb customers since 2019:
| Date | Similarweb Customers |
|---|---|
| Q4 2019 | 2,438 |
| Q4 2020 | 2,718 |
| Q4 2021 | 3,487 |
| Q4 2022 | 4,049 |
| Q4 2023 | 4,712 |
| Q4 2024 | 5,534 |
| Q3 2025 | 6,127 |
Source: Similarweb
Similarweb Enterprise Customers
Similarweb has 447 customers that contribute more than $100,000 per year in subscription fees. That’s 7.3% of the total customer count.
The number of Similarweb enterprise customers has increased by 13% over the previous year.
Here’s a table showing the number of Similarweb customers spending more than $100K per year since 2019:
| Date | Similarweb Enterprise Customers (Share of Total) |
|---|---|
| Q4 2019 | 121 (4.96%) |
| Q4 2020 | 187 (6.88%) |
| Q4 2021 | 271 (7.77%) |
| Q4 2022 | 337 (8.32%) |
| Q3 2023 | 355 (8.12%) |
| Q4 2023 | 365 (7.75%) |
| Q4 2024 | 405 (7.32%) |
| Q3 2025 | 447 (7.3%) |
Source: Similarweb
Similarweb Revenue
In Q1 to Q3 2025, Similarweb brought in $209.9 million in revenue, an increase of 13.89% over the same period in 2024.
Here’s a table with complete data on Similarweb revenue since 2018:
| Year | Similarweb Revenue |
|---|---|
| 2018 | $51.54 million |
| 2019 | $70.59 million |
| 2020 | $93.49 million |
| 2021 | $137.67 million |
| 2022 | $193.23 million |
| 2023 | $218.02 million |
| 2024 | $249.9 million |
| Q1-Q3 2025 | $209.9 million |
Source: Similarweb
Similarweb Revenue by Region
The US market generated $120.5 million for Similarweb in 2024. That accounts for 48.22% of the company’s total revenue.
Similarweb’s US revenue has increased by 16.4% between 2023 and 2024. Meanwhile, global growth stands similarly at 14.62% over the same period.
Here’s a table showing Similarweb’s revenue from customers in the US since 2019:
| Year | Similarweb US Revenue (Share of Total Revenue) |
|---|---|
| 2019 | $29.8 million (57.82%) |
| 2020 | $41.44 million (44.32%) |
| 2021 | $61.1 million (44.38%) |
| 2022 | $90.87 million (47.02%) |
| 2023 | $103.53 million (47.49%) |
| 2024 | $120.5 million (48.22%) |
European (including the UK) customers contributed $69.13 million to Similarweb’s revenue in 2024. Revenue from Europe has increased by 8.9% since 2023, which is less than the global growth rate of 14.62%.
We’ve charted Similarweb’s European revenue since 2019:
| Year | Similarweb Europe Revenue (Share of Total Revenue) |
|---|---|
| 2019* | $16.4 million (23.23%) |
| 2020* | $20 million (21.39%) |
| 2021 | $44.4 million (32.3%) |
| 2022 | $57.39 million (29.7%) |
| 2023 | $63.48 million (29.2%) |
| 2024 | $69.13 million (27.7%) |
*Does not include a UK figure.
Similarweb generated $38.76 million from the Asia Pacific market in 2024, up 14.17% over 2023.
Here’s the growth in the Asia Pacific market since 2019:
| Year | Similarweb Asia Pacific Revenue (Share of Total Revenue) |
|---|---|
| 2019 | $13.76 million (19.49%) |
| 2020 | $16.07 million (17.19%) |
| 2021 | $21.56 million (15.66%) |
| 2022 | $30.29 million (15.67%) |
| 2023 | $33.95 million (15.57%) |
| 2024 | $38.76 million (15.51%) |
Similarweb’s revenue from other international markets (outside of the US, Europe, Israel, and Asia Pacific) reached $17.28 million in 2024. That’s an increase of 27.91% over the previous year.
Here’s a table showing Similarweb’s international revenue since 2019:
| Year | Similarweb International (Share of Total Revenue) |
|---|---|
| 2019 | $4.55 million (6.44%) |
| 2020 | $5.86 million (6.27%) |
| 2021 | $8.49 million (6.16%) |
| 2022 | $11.56 million (5.98%) |
| 2023 | $13.51 million (6.19%) |
| 2024 | $17.28 million (6.91%) |
Similarweb is incorporated in Israel and keeps track of revenue generated from its home country.
Israeli customers contributed $4.22 million to Similarweb’s revenue in 2024. The region has shown 18.87% revenue growth over the last year.
Here’s a table with Similarweb revenue data from the Israeli market since 2019:
| Year | Similarweb Israel Revenue (Share of Total Revenue) |
|---|---|
| 2019 | $839,000 (1.19%) |
| 2020 | $1.32 million (1.41%) |
| 2021 | $2.13 million (1.55%) |
| 2022 | $3.13 million (1.62%) |
| 2023 | $3.55 million (1.63%) |
| 2024 | $4.22 million (1.69%) |
Source: Similarweb
Similarweb ARR by Customer Segment
63% of Similarweb’s annual revenue comes from 447 customers, who each contribute at least $100,000 per year.
The other 92.7% of Similarweb customers represent the 37% of the total ARR.
Here’s a breakdown of Similarweb’s ARR by customer segment as of Q3 2025:
| Customer Segment by Annual Spending | Share of Total ARR |
|---|---|
| $100,000+ | 63% |
| $25-100,000 | 25% |
| $0-25,000 | 12% |
Source: Similarweb
Similarweb Operating Expenses
Similarweb’s operating expenses totaled $204.76 million in 2024, showing an annual increase of 2.52%.
In Q1-Q3 2025, Similarweb’s total operating expenses amounted to $185.87 million.
Sales and marketing were Similarweb’s biggest outlay. The company spent $93.19 million in this department.
Research and development expenses accounted for a further $54.79 million.
Here’s a complete breakdown of Similarweb’s operating expenses in Q1-Q3 2025:
| Category | Similarweb Operating Expenses (Share of Total) |
|---|---|
| Research and development | $54.79 million (29.48%) |
| Sales and marketing | $93.19 million (50.14%) |
| General and administrative | $37.9 million (20.39%) |
Source: Similarweb
Similarweb Acquisitions
Similarweb has acquired 8 companies in total.
The most recent acquisition, the Search Monitor, was announced in 2025.
Source: Tracxn
How Many People Work at Similarweb?
The Similarweb team currently consists of over 1,000 employees worldwide.
As of December 2023, Similarweb had 899 employees across the globe. 568 of them (63.18%) were based in Israel. The remaining 331 employees (36.82%) worked across the US, Europe, and Asia-Pacific.
Here’s a table with a complete breakdown of Similarweb employees by region as of December 2023:
| Region | Number of employees |
|---|---|
| Israel | 568 |
| United States | 170 |
| Europe | 101 |
| Asia Pacific | 60 |
Source: Similarweb
Conclusion
That’s all for my 2026 Similarweb stats roundup.
Hopefully, you’ve learned something new about Similarweb and its growth story.
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