Shopify Revenue and Merchant Statistics in 2022

Shopify Revenue and Merchant Statistics in 2022

Brian Dean

by Brian Dean · Updated Jan. 06, 2022

Shopify Revenue and Merchant Statistics

Shopify is a popular e-commerce platform used by 1.75 million sellers.

Founded in 2006, Shopify surpassed $1 billion in gross merchandise volume (GMV) in 2013. Today, they have processed $79.5 billion in eCommerce sales over the first 6 months of 2021 alone. The company has also generated $2.10 billion in revenue in 2021.

457 million buyers place an order with Shopify merchants each year. That’s a 16.23x increase since 2014.

Continue reading to find all of the latest Shopify statistics in 2022. From revenue to market share, here’s a summary of what we’ll cover:

Shopify Top Stats

  • 1.75 million merchants sell using the Shopify platform.
    1.75 million merchants sell using the Shopify platform
  • Shopify processed $79.5 billion in order value in 2021.
  • Shopify’s revenue as of June 2021 is $2.10 billion.
  • The Shopify App Store contains 7,000 apps.
  • Shopify merchants had a total of 457 million buyers in 2020.
  • 7,000 employees and contractors work at Shopify.

How many Shopify stores are there?

3.76 million live websites use Shopify. The majority of domains (69.67%) are registered in the United States. The United Kingdom and Australia complete the top 3.

How many Shopify stores are there?

Here’s a breakdown of Shopify online stores by country:

Country Live stores using Shopify
United States 2,621,415
United Kingdom 150,427
Australia 94,575
Canada 89,252
Germany 73,142
France 58,673
Brazil 41,835
Netherlands 34,458
India 28,810
Italy 23,948

Shopify has a dedicated plan for enterprise customers, called Shopify Plus. This costs $2,000 per month.

6.082 live websites use Shopify Plus. 67.49% of Shopify Plus customers are based in the United States.

Shopify Plus users by country

Here’s a breakdown of Shopify Plus users by country:

Country Live stores using Shopify Plus
United States 4,105
United Kingdom 491
Canada 357
Australia 351
Germany 96
France 58
Netherlands 53
New Zealand 47
Spain 39
Denmark 39

Source: BuiltWith

Shopify merchants

1.75 million merchants sell using the Shopify platform. The company has added 680 thousand new merchants since 2019.

Shopify merchants

Shopify’s merchant count has grown 4.66x since 2016.

Here’s a table with the number of merchants using Shopify since 2012:

Year Merchants
2012 41,000
2013 84,000
2014 145,000
2015 243,000
2016 375,000
2017 609,000
2018 820,000
2019 1,069,000
2020 1,749,000

Source: Shopify

Shopify merchants by region

Shopify has merchants located in 175 countries across the world.

Half of all Shopify merchants are based in the United States, which accounts for 874,500 sellers.

Shopify merchants by region

A further 25% of Shopify merchants (437,250 sellers) are located in Europe, the Middle East, and Africa.

Here’s a regional breakdown of Shopify merchants in 2020:

Region Merchants (Share)
United States 874,500 (50%)
Europe, Middle East and Africa 437,250 (25%)
Asia Pacific, Australia and China 262,350 (15%)
Canada 104,940 (6%)
Latin America 69,960 (4%)

Source: Shopify

Shopify gross merchandise volume

Shopify facilitated $119.58 billion worth of transactions in 2020. As of June 2021, Shopify has generated $79.5 billion in gross merchandise volume (GMV). Shopify’s GMV has increased by $12.1 billion (40%) over the past year.

Shopify gross merchandise volume

We’ve charted Shopify’s gross merchandise volume since 2012:

Year Gross merchandise volume
2012 $707.4 million
2013 $1.62 billion
2014 $3.76 billion
2015 $7.7 billion
2016 $15.37 billion
2017 $26.32 billion
2018 $41.1 billion
2019 $61.14 billion
2020 $119.58 billion
2021 (Q1+Q2) $79.5 billion

Source: Shopify

How many people buy from Shopify stores?

457 million people bought from a Shopify store in 2020. The number of shoppers placing an order with Shopify merchants has increased by 52.33% over the past year.

How many people buy from Shopify stores?

Here’s a table showing the number of buyers from Shopify stores since 2014:

Year Buyers
2014 28 million
2015 57 million
2016 100 million
2017 163 million
2018 216 million
2019 300 million
2020 457 million

Source: Shopify

Shopify revenue

Shopify generated $988.6 million in revenue during Q1 and $1.11 billion in revenue during Q2, totaling $2.10 billion in revenue for 2021 alone. This is an increase of 57% year over year. Additionally, Q2 2021 was the first quarter that Shopify achieved a billion-dollar quarter.

Shopify revenue

Shopify’s annual revenue has increased 6.5x from 2016 to 2020.

Here’s a table with complete data on Shopify revenue since 2012:

Year Revenue
2012 $23.71 million
2013 $50.25 million
2014 $105.02 million
2015 $205.23 million
2016 $389.33 million
2017 $673.3 million
2018 $1.07 billion
2019 $1.58 billion
2020 $2.93 billion
2021 (Q1+Q2) $2.10 billion

Source: Shopify

Shopify “subscription solutions” revenue

Shopify regularly reports its “subscription solutions” revenue. The category includes platform subscription fees and Point-Of-Sale Pro fees, as well as sales of apps, themes, and domains.

The company brought in $320.7 million and $334.2 million in Q1 and Q2 respectively, amounting to $654.9 million in subscription revenue as of June 2021. This accounts for 31.06% of total company revenue and shows a 70% growth rate year over year.

Shopify “subscription solutions” revenue

Here’s a table showing Shopify subscription solutions revenues since 2012:

Year Revenue (Share)
2012 $19.2 million (80.98%)
2013 $38.34 million (76.3%)
2014 $66.67 million (63.48%)
2015 $111.98 million (54.56%)
2016 $188.61 million (48.44%)
2017 $310.03 million (46.05%)
2018 $465 million (43.46%)
2019 $642.24 million (40.65%)
2020 $908.76 million (31.01%)
2021 (Q1+Q2) $654.9 million (31.06%)

Source: Shopify.

Shopify merchant solutions revenue

Shopify’s merchant solutions revenue primarily consists of payment processing fees. Other revenue sources in this segment include referral fees, advertising revenue and sales of POS hardware.

Shopify generated $668 million in Q1 and $785.2 million in Q2 in merchant solutions revenue as of June 2021, representing 68.93% of total revenue. Merchant solutions have been Shopify’s main revenue source since 2016.

Shopify merchant solutions revenue

Last year, Shopify’s merchant solutions revenue increased 2.16x.

We’ve charted Shopify’s merchant solutions revenues since 2012:

Year Revenue (Share)
2012 $4.51 million (19.02%)
2013 $11.91 million (23.7%)
2014 $38.35 million (36.52%)
2015 $93.25 million (45.44%)
2016 $200.72 million (51.56%)
2017 $363.27 million (53.95%)
2018 $608.23 million (56.54%)
2019 $933.93 million (59.35%)
2020 $2.02 billion (68.99%)
2021 (Q1+Q2) $1.45 billion (68.93%)

Source: Shopify

Shopify revenue by region

Shopify provides a regional breakdown of revenue, calculated by reference to seller location.

Shopify generated $2.15 billion from sellers located in North America in 2020, totaling 73.3% of overall revenue. All markets outside of North America generate a combined $780 million.

73.3% of overall Shopify's revenue is generated from sellers located in North America

Here’s Shopify’s regional revenue breakdown in 2020:

Region Revenue (Share)
North America $2.15 billion (73.3%)
Europe, Middle East and Africa $454.27 million (15.5%)
Asia Pacific, Australia and China $292.24 million (10%)
Latin America $36.16 million (1.2%)

Source: Shopify

Shopify monthly recurring revenue

Shopify calculates monthly recurring revenue by multiplying the number of merchants at any given time by the average monthly subscription plan fee. Shopify uses this metric as one of its business performance indicators.

Shopify’s monthly recurring revenue reached $82.61 million in 2020. That’s up 52.26% since 2019. As of June 2021, monthly recurring revenue has gone up to $95.1 million.

Shopify monthly recurring revenue

Here’s a table showing Shopify’s monthly recurring revenue since 2012:

Year Monthly recurring revenue
2012 $2.02 million
2013 $3.82 million
2014 $6.57 million
2015 $11.33 million
2016 $18.46 million
2017 $29.88 million
2018 $40.93 million
2019 $53.9 million
2020 $82.61 million
Q2 2021 $95.1 million

Source: Shopify

Number of apps on the Shopify App Store

Shopify has 7,000 apps available for download in the Shopify App Store, spanning 12 different categories. The Shopify app marketplace has added 3,300 new apps since 2019.

Number of apps on the Shopify App Store

Since 2015, the Shopify app count has increased by 677%.

Here’s a table with the number of apps in the Shopify App Store since 2015:

Year Apps
2015 900
2016 1,400
2017 2,300
2018 2,500
2019 3,700
2020 6,000
Q2 2021 7,000

Source: Shopify

What’s the Shopify market share in the US?

Based on gross merchandise volume, Shopify stores in the US claim an 8.6% market share of all retail e-commerce sales nationwide. That’s more than Walmart (5.8%) or eBay (4.9%).

What’s the Shopify market share in the US?

Here’s a complete ranking of the 5 largest US e-commerce players by market share:

Store Share of US e-commerce sales
Amazon 39%
Shopify 8.6%
Walmart 5.8%
eBay 4.9%
Apple 3.5%

Source: Shopify

How many people work at Shopify?

Shopify has 7,000 employees and contractors. The company has increased its employee count by 40% over the past year.

How many people work at Shopify?

Shopify has hired an additional 4,000 new employees and contractors since 2017.

Here’s a table with the number of employees and contractors at Shopify since 2013:

Year Employees
2013 334
2014 632
2015 1,048
2016 1,900
2017 3,000
2018 4,000
2019 5,000
2020 7,000

Source: Shopify

Conclusion

That’s all for my list of Shopify stats in 2022.

The e-commerce platform is growing rapidly. Merchants, buyers and gross merchandise volume are all increasing year over year.

As more businesses adopt e-commerce channels, Shopify’s online sales portal presents an attractive package.

What do you think of Shopify? Can it continue its impressive growth? How resilient will online sales be in a post-pandemic world?

I also want to hear from you if you have any feedback regarding this stats roundup or ideas for future posts.

Don’t hesitate to drop me a line in the comments section below.

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