Peloton Subscriber and Revenue Statistics (2022)

Peloton Subscriber and Revenue Statistics (2022)

Brian Dean

by Brian Dean · Updated Jan. 06, 2022

Peloton Subscriber and Revenue Statistics

Peloton introduced its first product in 2014, a connected exercise bike with access to on-demand classes.

3 years later, in 2017, the company hit a milestone of 100,000 subscribers.

The pandemic helped Peloton gain further market traction, with more people opting for at-home fitness. Capitalizing on this growth, the Peloton Tread (a smart treadmill) was released in early 2021.

Today, Peloton has 2.33 million connected fitness subscribers, with an annual retention rate of over 92%.

From members to employees, here’s a breakdown of what you’ll find on this page:

Key Peloton Stats and Figures

  • Peloton has over 5.9 million members on the platform.
  • 2.33 million people subscribe to Peloton’s connected fitness membership.
  • Peloton has more than 874,000 paying digital-only subscribers.
  • 134.33 million workouts are completed quarterly on Peloton.
  • Peloton’s quarterly revenue is $937 million.
  • Peloton has 51 instructors.

Peloton members

Peloton defines a “member” as any individual who has a Peloton account.

According to a company shareholder letter, Peloton has over 5.9 million members on the platform (as of June 30, 2021). The total number of members has grown 9.25% since the previous quarter, up from 5.4 million users.

Peloton has over 5.9 million members on the platform

Peloton has added an average of 540 thousand new memberships each quarter since September 2019.

Peloton membership growth

Here’s a table with Peloton membership growth since September 2019:

Date Total number of members
September 2019 1.6 million
December 2019 2.0 million
March 2020 2.6 million
June 2020 3.1 million
September 2020 3.6 million
December 2020 4.4 million
March 2021 5.4 million
June 2021 5.9 million

Peloton connected fitness subscribers

Connected fitness subscribers pay to synchronize workout classes with their Peloton equipment.

Peloton has 2.33 million connected fitness subscribers. That’s an increase of 12% compared to March 2021 when Peloton reported 2.08 million active connected fitness subscriptions.

Peloton has 2.33 million connected fitness subscribers

Peloton added 1.24 million new connected fitness subscribers over the last year (June 2020 – June 2021), accounting for 46.78% of the total connected fitness subscriber base.

Peloton connected fitness subscriber growth

Here’s a table showing Peloton connected fitness subscriber growth by quarter since the 2017:

Date Connected fitness subscriptions
June 2017 108 thousand
September 2017 123 thousand
December 2017 168 thousand
March 2018 217 thousand
June 2018 245 thousand
September 2018 276 thousand
December 2018 362 thousand
March 2019 457 thousand
June 2019 511 thousand
September 2019 562 thousand
December 2019 712 thousand
March 2020 886 thousand
June 2020 1.09 million
September 2020 1.33 million
December 2020 1.67 million
March 2021 2.08 million
June 2021 2.33 million

Source: Peloton

Peloton digital subscribers

Peloton offers a subscription for non-owners of Peloton hardware. These users can access the content library for $12.99 per month (plus tax).

Peloton has 874,000 paying digital subscribers (as of June 2021). That’s a year-over-year increase of 176% from June 2020, up from 316,800 digital members.

Peloton digital subscribers growth

Peloton added 557,200 new digital memberships over the last 4 quarters.

Here’s a table showing the growth in Peloton digital subscriptions since the 2019:

Date Paid digital subscribers
March 2019 107,700
June 2019 102,200
September 2019 105,800
December 2019 109,200
March 2020 176,600
June 2020 316,800
September 2020 510,000
December 2020 625,000
March 2021 891,000
June 2021 874,000

Source: Peloton

Peloton quarterly workouts

Peloton users complete 134.33 million total workouts per quarter.

That’s a decrease of 10.17% since March 2021 when total quarterly workouts peaked at 149.54 million workouts.

The number of quarterly workouts on the digital fitness platform has grown 1.75x over the last year alone.

Peloton quarterly workouts

Here’s a table charting the growth in the number of quarterly workouts completed on Peloton since September 2017:

Date Number of workouts
September 2017 2.5 million
December 2017 3.23 million
March 2018 5.9 million
June 2018 6.22 million
September 2018 7.07 million
December 2018 9.33 million
March 2019 17.99 million
June 2019 17.76 million
September 2019 19.17 million
December 2019 24.34 million
March 2020 44.15 million
June 2020 76.82 million
September 2020 77.77 million
December 2020 98.07 million
March 2021 149.54 million
June 2021 134.33 million

Source: Peloton

Peloton monthly workouts per subscriber

Peloton registers a completed workout when a subscriber finishes at least 50% of the training within a set (exceptions apply for certain class types).

The total number of completed workouts is divided by the total number of connected fitness subscribers to ascertain the average number of completed workouts per subscriber.

On average, a single Peloton subscriber completes 19.9 workouts per month. That’s a decrease of 19.43% from a year ago when users averaged 24.7 completed monthly classes.

Peloton monthly workouts per subscriber

Subscriber engagement with Peloton workouts has grown 2.65x over the last four fiscal years (June 2017 – June 2021).

Here’s a table with the average number of monthly workouts per Peloton subscriber since 2016:

Date Average number of monthly workouts
September 2016 6.1
December 2016 6.7
March 2017 8.5
June 2017 7.5
September 2017 7.1
December 2017 7.4
March 2018 9.6
June 2018 8.7
September 2018 8.9
December 2018 9.7
March 2019 13.9
June 2019 12.0
September 2019 11.7
December 2019 12.6
March 2020 17.7
June 2020 24.7
September 2020 20.7
December 2020 21.1
March 2021 26.0
June 2021 19.9

Source: Peloton

Peloton quarterly revenue

Peloton generates $937 million in quarterly revenue. This figure was achieved in June 2021, which is a substantial drop of 25.75% from the previous quarter.

During the last year, Peloton’s quarterly revenue has grown by 54.34%, up from $607.1 million.

Peloton quarterly revenue

Here’s a table showing the growth in Peloton’s quarterly revenue since 2017:

Date Quarterly revenue
September 2017 56.2 million
December 2017 129.8 million
March 2018 142.4 million
June 2018 106.6 million
September 2018 112.1 million
December 2018 262.9 million
March 2019 316.7 million
June 2019 223.3 million
September 2019 228 million
December 2019 466.3 million
March 2020 524.6 million
June 2020 607.1 million
September 2020 757.9 million
December 2020 1.06 billion
March 2021 1.26 billion
June 2021 937 million

Source: Peloton

Peloton workout types

Peloton currently has 11 fitness disciplines available in the class library.

8 of these disciplines have been added to the catalog within the last 5 years.

Here’s a table with the launch dates of various Peloton workout types:

Date Workout concepts
January 2014 Cycling
March 2014 Cycling (Scenic)
April 2015 Strength & Stretching
February 2016 Cardio
October 2016 Yoga & Meditation
May 2018 Tread (Running, Bootcamp, Walking, Scenic)
June 2018 Outdoor Running & Walking
August 2018 Outdoor Stretching & Bootcamp
April 2019 Audio Only Meditation
March 2020 Dance Cardio

Source: Peloton

Popularity of Peloton workouts

Cycling is the most popular type of activity among connected fitness subscribers, accounting for 58% of all workouts.

Cycling is the most popular type of activity among connected fitness subscribers, accounting for 58% of all workouts

However, back in 2017, 94% of workouts on Peloton were cycling-related. Alternative disciplines are steadily growing in popularity.

Popularity of Peloton workouts

Strength is currently the second most popular category:

Fitness category Share of all workouts
Cycling 58%
Strength 18%
Floor 11%
Meditation, Yoga 8%
Running 3%
Outdoor 2%

Source: Peloton

Popularity of Peloton workouts (digital subscribers)

Digital-only subscribers typically don’t own Peloton hardware, so the bias towards cycling workouts is less pronounced than among connected fitness subscribers.

Cycling remains the most popular category but only accounts for a 36% share of all completed workouts.

Popularity of Peloton workouts (digital subscribers)

Here’s a complete breakdown of the most common types of workout among Peloton digital subscribers:

Fitness category Share
Cycling 36%
Strength 22%
Floor 11%
Meditation, Yoga 11%
Running 14%
Outdoor 6%

Source: Peloton

Peloton Tags

Peloton introduced the “Tags” feature in April 2020. It is designed to help members connect through shared interests.

Subscribers can create their own custom tag, using it to interact with related users and classes.

More than 100,000 tags have been created by members, and 795,000 members include at least one tag in their profile account.

Source: Peloton

Peloton Artist Series

Peloton offers a series of themed workouts built around music by famous artists.

The Peloton Artist Series currently features 74 different artists. In most cases, the Peloton content library features more than one workout per artist.

3.6 million Artist Series classes were taken during Q4 of 2020. In a single quarter, 1 million people completed workouts featuring music by Beyoncé.

Peloton currently has 2 million songs under license making it the largest audio fitness catalog in the world.

Sources: Pelo Buddy, Peloton

Peloton bike users by age

66% of Peloton bike users in the US are between 25 and 44 years old.

66% of Peloton bike users in the US are between 25 and 44 years old

Here’s a complete age breakdown of Peloton bike consumers in the US, as of the 2020 fiscal year:

Age group Share
18-24 2%
25-34 29%
35-44 37%
45-54 21%
55-64 9%
65+ 2%

Source: Peloton

Peloton bike users by household income

62% of Peloton bike users in the US have a household income of between $50,000 and $150,000.

Peloton bike users by household income

Customers with a household income of more than $200,000 make up a further 21% of Peloton bike owners. The share of customers in this most affluent bracket has decreased significantly in the past seven years, down from 41% in 2014.

Here’s a table showing the current income demographics of Peloton bike users:

Household income Share
Under $50,000 8%
$50,000 – $100,000 38%
$100,000 – $150,000 24%
$150,000 – $200,000 9%
$200,000+ 21%

Source: Peloton

Peloton instructors

Peloton currently has 51 instructors (as of October 2021).

Peloton instructors

Numerous instructors teach across multiple disciplines.

Here’s a table showing the number of instructors teaching in each fitness category:

Workout class Number of instructors
Strength 39
Yoga 9
Cardio 16
Meditation 7
Running 22
Outdoor 14
Cycling 25
Stretching 42
Tread Bootcamp 11
Bike Bootcamp 5
Walking 21

Source: Peloton

Peloton instructors: follower count

Spanning 51 accounts, Peloton instructors on Instagram have a combined follower count of 9.62 million. Among Peloton instructors active on Instagram, 29 (56.86%) have more than 100,000 followers.

Peloton instructors Instagram followers

Here’s a ranking of the top 10 Peloton instructors by Instagram follower count:

Instructor Instagram follower count
Cody Rigsby 971,000
Robin Arzón 871,000
Ally Love 790,000
Kendall Toole 565,000
Emma Lovewell 513,000
Alex Toussaint 504,000
Tunde Oyeneyin 449,000
Jess King 375,000
Jess Sims 365,000
Olivia Amoto 351,000

Source: Peloton, Instagram

Peloton employees

Peloton has 7,866 employees across 6 countries: the United States, United Kingdom, Germany, Australia, Canada and Taiwan.

Here’s a breakdown of employee count by country:

Country Employee count
United States 6,743
United Kingdom, Germany, Australia 828
Taiwan 160
Canada 135

Based on Comparably data, the average annual salary of an employee at Peloton is $119,337.

Blind estimates a slightly higher average compensation level at Peloton, with a reported median salary of $155,000.

Peloton employees on an H-1B visa (employment-based visa for foreign citizens) receive a median salary of $152,500.

Sources: Comparably, Blind, H1B Salary Database, Statista

Conclusion

That’s all for my list of Peloton statistics in 2022.

Peloton is quickly taking off as a leader in the connected fitness category. The company is consistently adding new members. While continuing to invest in product innovations.

And Peloton recently announced the acquisition of fitness equipment manufacturer Precor for $420 million. The purchase likely signals a further step up in hardware production.

Now I’d like to hear from you:

Do you think Peloton is well-positioned for long-term growth? Where do they go next?

And maybe you’ve got some comments or suggestions about other things I could include in the roundup.

I read every comment, and I’d love to hear from you below.

6 Comments

  1. Andrea Avatar Andreasays:

    Just wanted to let you know, that these are amazing stats and thank you for putting them together!

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Andrea.

  2. Great data. Fascinating actually. Did you find any data on how many bikes are repo’d? I have been curious about that stat. It will be interesting to see how the year over year comps now that people are getting back to the gym. Can the company maintain and continue this growth trajectory when the world opens back up – I doubt it.

    1. Brian Dean Avatar Brian Deansays:

      Hi Daniel, thank you. We actually couldn’t find much data on the resale market. But you’re right: it will be interesting to see how that goes this year.

  3. Thanks, I have always wondered about the app subscriptions vs connected memberships. I was going to buy the bike but didn’t understand why the subscription was so much more if you buy the hardware. So I bought another brand. Still, even with app only we love Peloton, both for cycling and HIIT. Other stats were also super interesting. Thanks

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Stewart. Glad you found the stats useful.

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