Peloton Subscriber and Revenue Statistics

Peloton introduced its first product in 2014, a connected exercise bike with access to on-demand classes.

3 years later, in 2017, the company hit a milestone of 100,000 subscribers.

The pandemic helped Peloton gain further market traction, with more people opting for at-home fitness. Yet, sales have plummeted after the pandemic and there has been reduced consumer demand which led to Peloton losing 97% of its stock value since its all-time high.

Today, Peloton has 6.4 million members.

From members to employees, here’s a breakdown of what you’ll find on this page:

• Key Peloton Stats and Figures
• Peloton Members
• Peloton Connected Fitness Subscribers
• Peloton App Subscribers
• Peloton Quarterly Revenue
• Peloton Workout Types
• Peloton Artist Series
• Peloton bike users
• Peloton Instructors
• Peloton Instructors: Follower Count
• Peloton Employees

Key Peloton Stats and Figures

• Peloton has 6.4 million members on the platform.
• 3 million people subscribe to Peloton’s connected fitness membership.
• Peloton has 718,000 paying digital-only subscribers.
• Peloton’s quarterly revenue is $743.6 million.
• Peloton has 61 instructors.

Peloton Members

Peloton defines a “member” as any individual who has a Peloton account (paid “connected fitness subscription” or paid app subscription)

According to a company shareholder letter, Peloton has over 6.4 million members on the platform (as of December 31, 2023).

Peloton lost around 400 thousand members in its paying user base over the past year (between December 2022 and December 2023).

Here’s a table with the Peloton membership base since September 2019:

Source: Peloton

Peloton Connected Fitness Subscribers

Connected fitness subscribers pay to synchronize workout classes with their Peloton equipment.

Peloton has 3.004 million connected fitness subscribers. That’s an increase of 1.35% compared to September 2023 when Peloton reported 2.964 million active connected fitness subscriptions.

Peloloton subscriber base remained relatively the same in size over the past year (between December 2022 and December 2023)

Here’s a table showing Peloton connected fitness subscriber growth by quarter since 2017:

Source: Peloton

Peloton App Subscribers

Peloton offers a subscription for non-owners of Peloton hardware. These users can access the content library for $12.99 per month (special pricing available for select groups, including students, educators, and healthcare workers).

Peloton has 718,000 paying digital subscribers (as of December 2023). That’s a year-over-year decline of 15.73% from December 2022, down from 852,000 digital members.

Here’s a table showing the Peloton app user base since 2019:

Source: Peloton

Peloton Quarterly Revenue

Peloton generates $743.6 million in quarterly revenue. This figure was achieved in December 2023, which is an increase of 19.91% from the previous quarter.

Over the past year (between December 2022 and December 2023), Peloton’s quarterly revenue has declined by 6.19%, down from $792.7 million.

Here’s a table showing Peloton’s quarterly revenue since 2017:

Source: Peloton

Peloton Workout Types

Peloton currently has 13 fitness disciplines available in the class library.

With the release of Peloton Row (connected rowing machine) in late 2022, the company added a variety of rowing classes to its content library.

Peloton offers classes in English, German, Spanish and produces them at studios in New York City and London.

Here’s a complete list of workout types available in the on-demand Peloton library:

Source: Peloton

Peloton Artist Series

Peloton offers a series of themed workouts built around music by famous artists.

The Peloton Artist Series currently features 223 different artists. In most cases, the Peloton content library features more than one workout per artist.

Peloton has over 4 thousand tracking songs under license, making it one of the largest audio fitness catalogs in the world.

Sources: Peloton Buddy, Peloton

Peloton Instructors

Peloton currently has 61 instructors (as of January 2024).

Numerous instructors teach across multiple disciplines.

Here’s a table showing the number of instructors teaching in each fitness category:

Source: Peloton

Peloton Instructors: Follower Count

Spanning 57 accounts, Peloton instructors on Instagram have a combined follower count of 13.87 million. Among Peloton instructors active on Instagram, 25 (43.86%) have more than 200,000 followers.

Here’s a ranking of the top 10 Peloton instructors by Instagram follower count:

Source: Peloton, Instagram

Peloton Employees

Peloton has 3,584 employees, including 2,765 in the US and 819 individuals internationally.

Peloton employees on an H-1B visa (employment-based visa for foreign citizens) receive a median salary of $133,390.

Sources: Peloton, H1B Salary Database

Conclusion

You made it! That’s the end of my list of Peloton statistics.

Hopefully, you found these facts and figures informative. Peloton’s revenue surged since the pandemic but it hasn’t been able to sustain its growth and didn’t manage to retain some of its members. With plummeting sales and recall issues Peloton lost 97% of its stock value since all-time high.

Now I’d like to hear from you:

Do you think Peloton has the potential to make a comeback or do you think it will go out of business soon? Or anything you’d like to see added to this Peloton roundup?

Either way, please let me know in the comments below.