Written by Brian Dean
This is a complete list of up-to-date Instagram marketing stats.
In this new list you’ll find stats on:
So without further ado, let’s get right
into the Instagram statistics on this list.
Engagement is one of the main reasons that marketers LOVE Instagram. Unlike Facebook and X/Twitter, engagement on Instagram is increasing.
| Social Media Platform | Median Engagement Rate |
|---|---|
| 0.43% | |
| 0.063% | |
| 0.029% |
Stories. Video posts. Instagram Reels. There’s no question that video on Instagram is blowing up right now. But do videos work better than images? If so, how do they compare? These stats about videos on Instagram have you covered.
| Number of Followers | Instagram Reels Engagement Rate |
|---|---|
| 100K-500K | 6.59% |
| 500K-1 million | 6.68% |
| 1 million – 5 million | 6.15% |
| 5 million – 10 million | 7.49% |
| 10+ million | 8.77% |
| Post Type on Instagram | Average Likes |
|---|---|
| Video | 1832 |
| Carousel | 1358 |
| Image | 581 |
Social media marketing pros know that Stories are one of the best ways to boost engagement on Instagram. After all, you have to watch them within 24 hours… or they’re gone for good. And, as you’ll see from these new stats, there’s data to back up the fact that stories should be part of your marketing efforts on this social network.
| Sponsored Content Type | Share of US Creators |
|---|---|
| Instagram feed posts | 98.4% |
| Instagram Stories | 98.1% |
| Instagram Reel | 98.0% |
| TikTok video | 89.6% |
| Instagram Live | 69.1% |
| Facebook post | 68.9% |
| YouTube Short | 62.6% |
| Blog post | 59.5% |
| YouTube video | 58.9% |
| Pinterest Pin | 54.3% |
| Tweet | 45.9% |
With around 2 billion users, it’s no secret that Instagram is used by people from all over the world. Question is: What country is Instagram most popular in? And what age group uses Instagram the most? If you guessed “India” and “young adults”, you’re right.
| Country | Instagram Users (Ad Reach) |
|---|---|
| India | 388.3 million |
| US | 168.75 million |
| Brazil | 137.15 million |
| Indonesia | 102.15 million |
| Turkey | 57.8 million |
| Japan | 55.8 million |
| Mexico | 46.35 million |
| United Kingdom | 33.3 million |
| Germany | 30.55 million |
| Argentina | 28.3 million |
Now it’s time to cover a bunch of Instagram Marketing stats that show how people use the platform, who they follow, and how marketers use Instagram to get more traffic, leads, sales and exposure for their business.
Instagram Ads are the hot new thing in the digital marketing world. This shouldn’t come as a surprise: Instagram is “stealing” time and attention away from platforms like Facebook. And considering advertisers need to go where their potential customers are, chances are they’re spending tons of time on Instagram.
| Date | Instagram Ad Revenue |
|---|---|
| 2018 | $11.3 billion |
| 2019 | $17.9 billion |
| 2020 | $22 billion |
| 2021 | $32.4 billion |
| 1H 2022 | $16.5 billion |
That’s it for this list of Instagram marketing statistics.
With its large user base and high engagement, Instagram is a prime platform for reaching audiences effectively.
