80 HUGE Email Marketing Stats for 2019

This is a complete list of the most important email marketing statistics every marketer needs to know in 2019.

So if you want to find data and facts on:

  • Email marketing ROI
  • Open and click-through-rates
  • Email on mobile
  • Deliverability
  • Segmentation and personalization

You’ll love the massive list of up-to-date stats on this list.

Chapter 1: Subject Line & Open Rate Statistics

What’s the average open rate? And how do subject lines impact open rates? This list of email marketing stats from key industry studies has the answers.

  1. A study by Experian found that email subject lines with an emoji increased open rates by 56%, as compared to text-only subject lines (Campaign Monitor)
  2. Emails with personalized subject lines get a 26% boost in open rates (Campaign Monitor)
  3. 47% of email recipients will open your email based solely on the subject line (OptinMonster)
  4. 82% of marketers send emails with no more than 60 characters in the subject line (Convince & Convert)
  5. Only the first 30 characters of a subject line are visible on the iPhone email app (Yola)
  6. The words “free”, “help”, “percent off”, and “reminder” in a subject line have been found to negatively impact open rates (Unbounce)
  7. Including a recipient’s name in your email subject line increases open rates by up to 18.30% (SuperOffice)
  8. The average open rate for emails sent in North America is 19.49% (GetResponse)
  9. Emails related to Hobbies, Government, and Arts/Artists have the highest open rates (MailChimp)
  10. 64% of email recipients say they would open an email based on if they trusted the brand (marketing charts)
  11. Only 6.9% of email subject lines contain an emoji (AWeber)
  12. Not sure if you’re sending too many emails? Companies see highest open rates when sending 2 emails per month (techjury)

Chapter 2: Email Clickthrough Rate Stats

Once you get someone to open your email, a big part of your job is already done. That said, there’s no point in getting someone to open your message if they don’t click on anything, right? And these list of data points will help you get more clicks on every email that you send.

  1. Including videos in your email can increase clickthrough rates by up to 300% (Martech Advisor)
  2. The average click-to-open rate for emails sent in North America is 13.74% (GetResponse)
  3. Adding a call-to-action button in your emails instead of simply a text link can lead to a 28% increase in click-throughs (Campaign Monitor)
  4. Personalized email campaigns improve clickthrough rates by 14% (Demand Gen Report)
  5. Nearly 67% of people say they prefer html and image-based emails, but when it comes to performance, plain-text emails result in higher open and clickthrough rates (HubSpot)
  6. You are 6x more likely to get a click from an email than from a tweet (Campaign Monitor)
  7. Including social sharing buttons in your emails can increase CTR by 158% (Disruptive Advertising)
  8. The more images an email has, the more the clickthrough rate tends to decline (HubSpot)

Chapter 3: Email Marketing Statistics on Mobile

It’s no secret that more and more people are opening emails on phones and tablets than ever before. In fact, one study found that approximately half (49%) of all emails are opened on a mobile device. This has led to an entire field of “mobile email marketing”. So to get the most out of the emails that you send, it’s important that they’re optimized for mobile devices.

  1. Mobile devices account for 49% of all read emails (eMailmonday)
  2. In 2019, 34.8% of emails are read on iPhone, compared to 8.2% on Android (Adestra)
  3. According to Google, 75% of Gmail users use their mobile device to access their accounts (Tech Crunch)
  4. One out of every 3 clicks in an email is registered on a mobile device (Campaign Monitor)
  5. In 2019, 62% of email campaigns are being opened on a mobile device, compared to 10% on desktop (Adestra)
  6. 42.3% of people will delete an email if it’s not optimized for mobile (SaleCycle)
  7. If an email is read on mobile and then read for a second time on desktop, that consumer has a 65% higher likelihood of clicking through. (Campaign Monitor)
  8. 23% of consumers who open an email on a mobile device will open that email again later (Campaign Monitor)
  9. 69% of web customers are influenced by a company’s emails to make a purchase from their smartphone (Disruptive Advertising)

Chapter 4: Email Spam Stats

How do you make sure your legitimate email marketing messages get into someone’s inbox? These stats will help you send people messages that they actually want… which is the key to staying out of the spam folder in 2019.

  1. 69% of email recipients can use the subject line to tell if it is spam (OptinMonster)
  2. Only sending emails to subscribers who have opened or clicked one of your emails in the last 6 months will help you decrease the number of emails that end up in the spam folder (LinkedIn)
  3. 45% of all emails sent are considered spam (Spam Laws)
  4. 14.5 billion spam emails are sent every day (Spam Laws)
  5. For every 12.5 million spam emails sent, 1 will get a response (TechRadar)
  6. China is ranked #1 in most live spam issues, followed by the US and then Russia (Spamhaus)

Chapter 5: Email Segmentation & Personalization Stats

Segmentation is the hot new thing in email marketing right now. And for good reason: segmenting can help you get better open rates, click-through-rates and conversions. It can even lead to fewer spam complaints. Just how helpful is segmentation? These personalization-focused email marketing stats have the answer.

  1. Segmented email campaigns achieve 14.31% higher open rates than non-segmented email campaigns (Mailchimp)
  2. Trigger-based emails perform 3x better than nurture and batch emails (imagination)
  3. Segmented email campaigns also earn 100.95% higher clickthrough rates as compared to non-segmented email campaigns (Mailchimp)
  4. 33% of companies segment their customers by demographics or behavior and exclusively market to them through email campaigns (Demand Gen Report)
  5. When using proper targeting, marketers can drive 3x the revenue per email as compared to broadcasting (ClickZ)
  6. Email personalization produces 6x higher revenue and transaction rates (Experian)

Chapter 6: B2C Email Marketing Statistics

Are you in a B2C business? If so, then you’ll love the stats in this chapter. These facts and figures focused the B2C and ecommerce segments. Specifically, you’ll learn how, when and where consumers want emails from you. And how to get the most from the emails that you send to a B2C audience.

  1. Shopping cart abandonment emails sent 1 hour after the user leaves your site are the most effective, converting 6.33% of shoppers (Convince & Convert)
  2. 39% of digital retailers distribute personalized product recommendations to their subscribers through email. (Certona)
  3. 54% of SMBs send abandon cart emails (Emarsys)
  4. Roughly one in three US retail email list subscribers have purchased something from the brand whose emails they receive (eMarketer)
  5. Consumers check personal email for an average of 2.5 hours each weekday while at work (Convince & Convert)
  6. 42.3% of Americans subscribe to email lists to receive savings and discounts (elevently)
  7. Sending 3 abandon cart emails yields 69% more orders than 1 email abandon cart campaigns (Omnisend)
  8. Consumers believe email is more likely to be around in 10 years than facebook, Twitter, and cable television (Litmus)

Chapter 7: B2B Email Marketing Statistics

You probably already know that B2B email marketing is a VERY different beast than B2C. Yes, there’s some overlap (for example, tactics for staying out of the spam filter are basically the same). That said, B2B people tend to want and need different emails at different times. Plus, the ROI from B2B emails tends to be higher than in B2C.

  1. B2B marketing emails see a 23% higher click-to-open ratio than B2C emails (emfluence)
  2. 77% of B2B companies use an email marketing newsletter as part of their content marketing strategy (Content Marketing Institute)
  3. 40% of B2B marketers say email marketing is a tactic that is critical to their success (Content Marketing Institute)
  4. 59% of B2B marketers cite email as their top channel for revenue generation (Emma)
  5. 79% of B2B marketers find email to be the most successful channel for content distribution (Content Marketing Institute)

Chapter 8: Email Engagement Statistics

This chapter is all about email engagement. Specifically, you’ll get access to a boatload of stats on why email marketing converts so well… and how to get even more value out of the newsletters and promotional emails that you send.

  1. A case study by Monetate found that 4.24% of email marketing traffic will make a purchase compared to 2.49% of search engine traffic and .59% of traffic from social media (The American Genius)
  2. The top 3 reasons people choose to unsubscribe from an email list: too many emails (59%), info no longer relevant (43%), or don’t recognize brand or remember signing up (43%) (OptinMonster)
  3. The best day of the week to send a marketing email is Tuesday. Thursday is the second best day to send an email (CoSchedule)
  4. The best time of day to send an email is 10am (CoSchedule)
  5. QuickSprout found that email subscribers are 3.9x more likely to share your content on social media (QuickSprout)
  6. 54% of marketing influencers cite increasing email engagement rate as a top priority (Ascend2)

Chapter 9: Email Marketing ROI Statistics

When it comes to ROI, email marketing CRUSHES social media. And there’s plenty of data to back this up. And in this chapter I’ll cover a handful of recent stats that show just how profitable email is compared to other popular digital marketing channels (like Facebook and Twitter).

  1. Email marketing produces $44 for every $1 spent (Campaign Monitor)
  2. 73% of marketers rated the ROI of email to be “Good” or “Excellent” (SaleCycle)
  3. Shoppers spend 138% more when marketed to through email, as compared to those who do not receive email offers. (Disruptive Advertising)
  4. Email is 40x more effective at acquiring customers than Facebook and Twitter combined (McKinsey)
  5. 320% more revenue is driven from automated emails than non-automated emails (Campaign Monitor)
  6. One study found that the ROI on email was 28.5% compared to 7% for direct mail (Chief Marketer)
  7. 60% of marketers look at conversion rates to measure the effectiveness of an email campaign (DMA)
  8. On average, a welcome email series drives more revenue than having a single welcome email or none at all (WordStream)

Chapter 10: Bonus Email Marketing Statistics

This chapter is a mix of fun facts that didn’t fit into any of the categories we’ve covered so far.

  1. 87% of marketers anticipate investing more budget into email (Email on Acid)
  2. 89% of marketers claim email is their principal lead generation channel (Juvlon)
  3. 91% of consumers open their email on a daily basis (Litmus)
  4. U.S. companies are estimated to spend $350 million on email advertising in 2019 (Statista)
  5. Marketing emails contain an average of 434.48 words (AWeber)
  6. It’s expected that by 2022, 347 billion emails will be sent every day (Statista)
  7. Only 14% of subscribers believe that the majority of the emails sent to them are relevant (OptinMonster)
  8. 86% of customers would like to receive monthly promotional emails, while 15% would like to receive them daily. (MarketingSherpa)
  9. 82% of B2B and B2C companies use email marketing technology (Campaign Monitor)
  10. Less than 50% of email marketers split test their campaigns (Phrasee)
  11. More women pay attention to marketing oriented emails as compared to men (Disruptive Advertising)
  12. About 50% of Americans check their email while in bed and 42% check it in the bathroom (TechCrunch)

Conclusion

I hope you enjoyed this list of email marketing statistics. This list of ALWAYS kept up to date. And we add new stats on a regular basis. So check back soon for even more interesting facts, figures, quotes and stats.

4 Comments

  1. Right on Time Brian…

    Was Analysing Some recent articles on email marketing statistics and thinking of putting together an article on email marketing statistics myself…

    Will definitely use this as a resource for my new article…

    Thanks for compiling them all in one place…

    Keep up the awesome work…

    By I didn’t get an email about this article am not sure if you sent out one…

    1. Thanks Floyd. We’re going to add some more stuff to make this more of a guide. So we didn’t announce it to the world yet. But I’m glad you liked the 1.0 version!

  2. Awesome man, every article you write on your blog is awesome.
    I have learned many SEO techniques from your website like Sky Scraper Technique, Broken Link Building, The Moving Man Method and Infographic method.
    Every tip you share on your website is awesome, I have implemented many of them and got good results.
    The thing is, if you have good content, then you can easily win in any industry.

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