
Subject Line
& Open Rate
Statistics
& Open Rate
Statistics

A study by Experian found that email subject lines with an emoji increased open rates by 56%, as compared to text-only subject lines
Campaign Monitor
Emails with personalized subject lines get a 26% boost in open rates
Campaign Monitor
47% of email recipients will open your email based solely on the subject line
OptinMonster
82% of marketers send emails with no more than 60 characters in the subject line
Convince & Convert
Only the first 30 characters of a subject line are visible on the iPhone email app
Yola
The words “free”, “help”, “percent off”, and “reminder” in a subject line have been found to negatively impact open rates
Unbounce
Including a recipient’s name in your email subject line increases open rates by up to 18.30%
SuperOffice
The average open rate for emails sent in North America is 19.00%
GetResponse
Emails related to Hobbies, Government, and Arts/Artists have the highest open rates
MailChimp
21.33% is the average open rate for email newsletter across all industries
Mailchimp
Only 6.9% of email subject lines contain an emoji

AWeber
Not sure if you’re sending too many emails? Companies see highest open rates when sending 2 emails per month
techjury
Email Clickthrough
Rate Stats
Rate Stats

Including videos in your email can increase clickthrough rates by up to 300%
Martech Advisor
The average click-to-open rate for emails sent in North America is 15.71%
GetResponse
Adding a call-to-action button in your emails instead of simply a text link can lead to a 28% increase in click-throughs
Campaign Monitor
78% of marketers have seen an increase in engagements (including click-throughs) in the last 12 months
HubSpot
Nearly 67% of people say they prefer html and image-based emails, but when it comes to performance, plain-text emails result in higher open and clickthrough rates
HubSpot
You are 6x more likely to get a click from an email than from a tweet

Campaign Monitor
Including social sharing buttons in your emails can increase CTR by 158%
Disruptive Advertising
The more images an email has, the more the clickthrough rate tends to decline
HubSpot
Email Marketing
Statistics on
Mobile
Statistics on
Mobile

Mobile devices account for 41.9% of all opened emails
Litmus
Gmail was the leading email client as of April 2019, with 27.8% of users viewing emails through it. The iPhone client was second with 27.6%
Litmus
According to Google, 75% of Gmail users use their mobile device to access their accounts
Tech Crunch
One out of every 3 clicks in an email is registered on a mobile device
Campaign Monitor
In 2019, 62% of email campaigns are being opened on a mobile device, compared to 10% on desktop

Adestra
42.3% of people will delete an email if it’s not optimized for mobile
SaleCycle
If an email is read on mobile and then read for a second time on desktop, that consumer has a 65% higher likelihood of clicking through
Campaign Monitor
23% of consumers who open an email on a mobile device will open that email again later
Campaign Monitor
69% of web customers are influenced by a company’s emails to make a purchase from their smartphone
Disruptive Advertising
Email
Spam Stats
Spam Stats

69% of email recipients can use the subject line to tell if it is spam
OptinMonster
Only sending emails to subscribers who have opened or clicked one of your emails in the last 6 months will help you decrease the number of emails that end up in the spam folder
45% of all emails sent are considered spam
Spam Laws
14.5 billion spam emails are sent every day
Spam Laws
For every 12.5 million spam emails sent, 1 will get a response
TechRadar
China is ranked #1 in most live spam issues, followed by the US and then Russia

Spamhaus
Email Segmentation
& Personalization Stats
& Personalization Stats

Emails with personalized subject lines are 26% more likely to be opened
Campaign Monitor
Segmented email campaigns also earn 100.95% higher clickthrough rates as compared to non-segmented email campaigns
Mailchimp
Segmented email marketing campaigns can lead to revenue increases of as much as 760%
Campaign Monitor
When using proper targeting, marketers can drive 3x the revenue per email as compared to broadcasting

ClickZ
Email personalization produces 6x higher revenue and transaction rates
Experian
B2C
Email Marketing
Statistics
Email Marketing
Statistics

Shopping cart abandonment emails sent 1 hour after the user leaves your site are the most effective, converting 6.33% of shoppers
Convince & Convert
59% of consumers say emails affect their purchase decisions
SaleCycle
Open rates for cart abandonment emails come in at 40.14%
SaleCycle
Just over half of consumers purchase something following a marketing email at least once a month
SaleCycle
Consumers check personal email for an average of 2.5 hours each weekday while at work
Convince & Convert
Sending 3 abandon cart emails yields 69% more orders than 1 email abandon cart campaigns
Omnisend
Consumers believe email is more likely to be around in 10 years than facebook, Twitter, and cable television
Litmus
B2B
Email Marketing
Statistics
Email Marketing
Statistics

B2B marketing emails see a 23% higher click-to-open ratio than B2C emails
emfluence
Approximately 85% of B2B marketers work with some form of email marketing software - making it the second most-used type of tool, behind analytics software (86%).
Content Marketing Institute
Nine out of ten B2B companies use email engagement as a content performance measure. That makes it the most popular metric

Content Marketing Institute
Email newsletters are the most-used type of content marketing for 81% of B2B marketers
Content Marketing Institute
Email
Engagement Statistics
Engagement Statistics

A case study by Monetate found that 4.24% of email marketing traffic will make a purchase compared to 2.49% of search engine traffic and .59% of traffic from social media
The American Genius
The top 3 reasons people choose to unsubscribe from an email list: too many emails (59%), info no longer relevant (43%), or don’t recognize brand or remember signing up (43%)
OptinMonster
The best day of the week to send a marketing email is Tuesday. Thursday is the second best day to send an email
CoSchedule
The best time of day to send an email is 10am

CoSchedule
QuickSprout found that email subscribers are 3.9x more likely to share your content on social media
QuickSprout
Email marketing is the most effective way of nurturing leads. 31% of businesses cite newsletters as their highest-performing tactic in this area
Content Marketing Institute
Email Marketing
ROI Statistics
ROI Statistics

Email marketing produces £42.24 (approx. $55) for every £1 spent
DMA
73% of marketers rated the ROI of email to be “Good” or “Excellent”
SaleCycle
Shoppers spend 138% more when marketed to through email, as compared to those who do not receive email offers
Disruptive Advertising
An individual email address is worth almost $50 to companies
DMA
320% more revenue is driven from automated emails than non-automated emails
Campaign Monitor
One study found that the ROI on email was 28.5% compared to 7% for direct mail

Chief Marketer
60% of marketers look at conversion rates to measure the effectiveness of an email campaign
DMA
On average, a welcome email series drives more revenue than having a single welcome email or none at all
WordStream
Bonus Email
Marketing Statistics
Marketing Statistics

87% of marketers anticipate investing more budget into email
Email on Acid
16% of all emails don’t ever make it as far as the inbox due to deliverability issues
EmailToolTester
91% of consumers open their email on a daily basis
ExactTarget
U.S. companies are estimated to spend $350 million on email advertising in 2019
Statista
Marketing emails contain an average of 434.48 words
AWeber
It’s expected that by 2022, 347 billion emails will be sent every day
Statista
Only 14% of subscribers believe that the majority of the emails sent to them are relevant
OptinMonster
86% of customers would like to receive monthly promotional emails, while 15% would like to receive them daily
MarketingSherpa
82% of B2B and B2C companies use email marketing technology
Campaign Monitor
Less than 50% of email marketers split test their campaigns

Phrasee
More women pay attention to marketing oriented emails as compared to men
Disruptive Advertising
About 50% of Americans check their email while in bed and 42% check it in the bathroom
TechCrunch
Conclusion
I hope you enjoyed this list of email marketing statistics. This list of ALWAYS kept up to date. And we add new stats on a regular basis. So check back soon for even more interesting facts, figures, quotes and stats.