63 Key Email Marketing Stats For 2023

Including videos in your email can increase clickthrough rates by up to 300%

The average click-to-open rate for emails sent in North America is 15.71%

Adding a call-to-action button in your emails instead of simply a text link can lead to a 28% increase in click-throughs

78% of marketers have seen an increase in engagements (including click-throughs) in the last 12 months

Nearly 67% of people say they prefer html and image-based emails, but when it comes to performance, plain-text emails result in higher open and clickthrough rates

You are 6x more likely to get a click from an email than from a tweet

Campaign Monitor

Including social sharing buttons in your emails can increase CTR by 158%

The more images an email has, the more the clickthrough rate tends to decline

69% of email recipients can use the subject line to tell if it is spam

Only sending emails to subscribers who have opened or clicked one of your emails in the last 6 months will help you decrease the number of emails that end up in the spam folder

45% of all emails sent are considered spam

14.5 billion spam emails are sent every day

For every 12.5 million spam emails sent, 1 will get a response

China is ranked #1 in most live spam issues, followed by the US and then Russia

Spamhaus

Shopping cart abandonment emails sent 1 hour after the user leaves your site are the most effective, converting 6.33% of shoppers

59% of consumers say emails affect their purchase decisions

Open rates for cart abandonment emails come in at 40.14%

Just over half of consumers purchase something following a marketing email at least once a month

Consumers check personal email for an average of 2.5 hours each weekday while at work

Sending 3 abandon cart emails yields 69% more orders than 1 email abandon cart campaigns

Consumers believe email is more likely to be around in 10 years than facebook, Twitter, and cable television

A case study by Monetate found that 4.24% of email marketing traffic will make a purchase compared to 2.49% of search engine traffic and .59% of traffic from social media

The top 3 reasons people choose to unsubscribe from an email list: too many emails (59%), info no longer relevant (43%), or don’t recognize brand or remember signing up (43%)

The best day of the week to send a marketing email is Tuesday. Thursday is the second best day to send an email

The best time of day to send an email is 10am

CoSchedule

QuickSprout found that email subscribers are 3.9x more likely to share your content on social media

Email marketing is the most effective way of nurturing leads. 31% of businesses cite newsletters as their highest-performing tactic in this area

87% of marketers anticipate investing more budget into email

16% of all emails don’t ever make it as far as the inbox due to deliverability issues

91% of consumers open their email on a daily basis

U.S. companies are estimated to spend $350 million on email advertising in 2019

Marketing emails contain an average of 434.48 words

It’s expected that by 2022, 347 billion emails will be sent every day

Only 14% of subscribers believe that the majority of the emails sent to them are relevant

86% of customers would like to receive monthly promotional emails, while 15% would like to receive them daily

82% of B2B and B2C companies use email marketing technology

Less than 50% of email marketers split test their campaigns

Phrasee

More women pay attention to marketing oriented emails as compared to men

About 50% of Americans check their email while in bed and 42% check it in the bathroom