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Netflix User & Growth Stats: How Many People Subscribe?

Brian Dean

Written by Brian Dean

Netflix Usage and Growth Statistics: How Many People Watch Netflix?

Netflix was founded in 1997 as a service that shipped DVDs to customers by mail. In 2007, Netflix launched the product we’re most familiar with today: streaming movies and TV over the Internet.

In 2001, Netflix had fewer than half a million subscribers. Today, it has 260.28 million paying members, and the company’s market cap is closing in on $260 billion.

Read on to find all of the latest Netflix statistics for 2024.

Here’s a breakdown of what we’ll cover:

Netflix Statistics (Top Picks)

  • Netflix currently has 260.28 million subscribers. Up from 167.09 million members in 2019.
  • Netflix generated $33.72 billion in revenue in 2023.
  • More than half of the titles available in Netfix’s US catalog are originals or exclusives.
  • Around 13,000 employees work at Netflix.

How Many Subscribers Does Netflix Have?

According to company-reported data, Netflix has 260.28 million subscribers worldwide.

Netflix has 260.28 million subscribers worldwide

Since Q4 2022, the number of Netflix paying members has grown by 12.8%.

How Many Subscribers Does Netflix Have?

We’ve charted the growth of Netflix’s subscriber base since 2001:

Year Netflix Subscribers
2001 400 thousand
2002 796 thousand
2003 1.41 million
2004 2.48 million
2005 4.02 million
2006 6.15 million
2007 7.32 million
2008 9.16 million
2009 11.89 million
2010 18.26 million
2011 24.30 million
2012 30.36 million
2013 41.43 million
2014 54.47 million
2015 70.83 million
2016 89.09 million
2017 110.64 million
2018 139.25 million
2019 167.09 million
2020 203.66 million
2021 221.84 million
2022 230.75 million
2023 260.28 million

Sources: Netflix, Statista

Netflix subscribers by region

According to company data, Netflix has 80.13 million paying subscribers based in the US & Canada. Netflix’s user base in the US & Canada accounts for a 30.79% share of global Netflix subscribers.

US & Canada account for a 30.79% share of global Netflix subscribers

In fact, Netflix added 4.99 million new subscribers based in the US and Canada over the past two years (2021-2023).

Here’s an overview of Netflix subscriber’s growth in the US and Canada since 2018:

Year Netflix Subscribers (US and Canada)
2018 64.76 million
2019 67.66 million
2020 73.94 million
2021 75.22 million
2022 74.30 million
2023 80.13 million

Netflix has 88.81 million paying subscribers based in Europe, the Middle East, and Africa. 34.12% of worldwide Netflix paying members are based in the EMEA region.

In Europe, the Middle East, and Africa, Netflix gained 14.77 million new memberships from 2021 to 2023.

Here’s an overview of Netflix’s paid member growth in Europe, the Middle East, and Africa since 2018:

Year Netflix Subscribers (EMEA)
2018 37.82 million
2019 51.78 million
2020 66.7 million
2021 74.04 million
2022 76.73 million
2023 88.81 million

In Latin America, Netflix has 46 million paid members. The LATAM region accounts for 17.67% of global Netflix users.

From 2021 to 2023, Netflix recorded X new members based in Latin America.

Here’s an overview of Netflix’s paying audience located in Latin America since 2018:

Year Netflix Subscribers (LATAM)
2018 26.08 million
2019 31.42 million
2020 37.54 million
2021 39.96 million
2022 41.70 million
2023 45.60 million

In Asia, 45.34 million digital streaming subscribers pay for a Netflix membership. 17.42% of Netflix’s global subscribers are based in the Asia-Pacific region.

Between 2021 and 2023, Netflix gained 12.71 million new additions to its membership base from customers in the Asia-Pacific region.

Here’s the table with Netflix subscriber growth in the Asia-Pacific region since 2018:

Year Netflix Subscribers (APAC)
2018 10.61 million
2019 16.23 million
2020 25.49 million
2021 32.63 million
2022 38.02 million
2023 45.34 million

Source: Netflix

What’s the Average Netflix Monthly Revenue per Membership?

Netflix’s average monthly revenue per paying subscriber worldwide amounted to $11.64 in 2023. An increase of 7.58% since 2019.

What’s the Average Netflix Monthly Revenue per Membership?

Here’s a table with Netflix’s average monthly revenue per paying customer since 2016:

Year Netflix Average Revenue per Membership
2016 $8.61
2017 $9.43
2018 $10.31
2019 $10.82
2020 $10.91
2021 $11.67
2022 $11.76
2023 $11.64

According to company data, Netflix’s average monthly revenue per paying member in the US and Canada is $16.28 in 2023, which is 87.99% higher than the per-member revenue in Latin America.

Here’s historical data on average monthly revenue per Netflix subscriber in the US and Canada:

Year Netflix Average Revenue per Membership
2018 $11.15
2019 $12.57
2020 $13.32
2021 $14.56
2022 $15.86
2023 $16.28

The average monthly revenue per paying Netflix member in Europe, the Middle East, and Africa is $10.87, which is 33.23% lower than in the US and Canada.

Here’s an overview of the average Netflix monthly revenue per member in the EMEA region since 2018:

Year Netflix Average Revenue per Membership
2018 $10.47
2019 $10.33
2020 $10.72
2021 $11.63
2022 $10.99
2023 $10.87

Netflix has registered an average monthly revenue of $7.45 per paying customer in Latin America.

We’ve charted the average Netflix monthly revenue per paying customer in Latin America since 2018:

Year Netflix Average Revenue per Membership
2018 $8.23
2019 $8.21
2020 $7.45
2021 $7.73
2022 $8.48
2023 $8.66

Among Netflix paying subscribers based in the Asia-Pacific region, the company registered an average monthly revenue of $7.64, making it the region with the lowest average monthly revenue per member.

We’ve listed the Netflix average monthly revenue per user in Asia-Pacific since 2018:

Year Netflix Average Revenue per Membership
2018 $9.35
2019 $9.24
2020 $9.12
2021 $9.56
2022 $8.50
2023 $7.64

Sources: Netflix

Netflix Content Spending

In 2023, Netflix content spending reached $13 billion. That’s a decrease of 22.16% compared to 2022.

Netflix Content Spending

It’s forecasted that Netflix content spending will amount to $17 billion in 2024.

Here’s an overview of Netflix’s spending on content production since 2013:

Year Netflix Content Spending
2013 $2.4 billion
2014 $3.18 billion
2015 $4.61 billion
2016 $6.88 billion
2017 $8.91 billion
2018 $12.04 billion
2019 $14.61 billion
2020 $17.3 billion
2021 $17.5 billion
2022 $16.7 billion
2023 $13 billion
2024 $17 billion

Source: Statista 1, Statista 2

Netflix Revenue by Year

Netflix registered $33.72 billion in annual revenue in 2023, a 2.99% increase over the previous year.

Netflix Revenue by Year

Here’s a full breakdown of Netflix’s revenue by year:

Year Netflix Revenue
2000 $35.89 million
2001 $75.91 million
2002 $152.80 million
2003 $272.24 million
2004 $506.22 million
2005 $682 million
2006 $997 million
2007 $1.2 billion
2008 $1.36 billion
2009 $1.67 billion
2010 $2.16 billion
2011 $3.2 billion
2012 $3.6 billion
2013 $4.37 billion
2014 $5.5 billion
2015 $6.78 billion
2016 $8.83 billion
2017 $11.69 billion
2018 $15.79 billion
2019 $20.15 billion
2020 $24.99 billion
2021 $29.70 billion
2022 $31.62 billion
2023 $33.72 billion

Sources: Netflix, Macrotrends

How Much Original Content Is on Netflix?

Original and Exclusive content accounts for 50.7% of titles in Netflix’s US catalog. That’s an increase from a 20.6% share of original and exclusive content in March 2019.

Original and Exclusive content accounts for 50.7% of titles in Netflix’s US catalog

Here’s a detailed breakdown of Netflix’s US catalog share by original content:

Date Netflix Original Netflix Exclusive Not an Original
March 2016 1.5% 1.3% 97.2%
March 2017 4.2% 2.6% 93.2%
March 2018 8.5% 4.2% 87.4%
March 2019 13.2% 7.4% 79.5%
March 2020 20.3% 10.7% 69.0%
March 2021 27.9% 12.8% 59.3%
March 2022 35.9% 14.8% 49.3%

Source: Ampere Analysis

Popularity of Netflix Original Content

Netflix Originals accounted for 55% of member viewing during January – June 2023.

Here’s the table with the full ranking of the 10 most popular titles on Netflix by hours viewed during January – June 2023:

Title Hours Viewed on Netflix
The Night Agent: Season 1 812.1 million
Ginny & Georgia: Season 2 665.1 million
The Glory: Season 1 622.8 million
Wednesday: Season 1 507.7 million
Queen Charlotte: A Bridgeton Story 503 million
You: Season 4 440.6 million
La Reina del Sur: Season 3 429.6 million
Outer Banks: Season 3 402.5 million
Ginny & Georgia: Season 1 302.1 million
FUBAR: Season 1 266.2 million

Sources: Netflix, Ampere Analysis

Time Spent Watching Netflix

On average, US adults spend 62.1 minutes a day watching Netflix. That’s up from 53.3 minutes per day in 2019.

On average, US adults spend 62.1 minutes a day watching Netflix

Here’s a table with the average Netflix daily usage among US adults since 2019:

Note: Data for 2023 and 2024 includes forecasts.
Year Time Spent Watching Netflix per Day
2019 53.3 minutes
2020 59.6 minutes
2021 60.5 minutes
2022 61.3 minutes
2023 61.8 minutes
2024 62.1 minutes

Source: Statista

How many people work at Netflix?

Netflix has around 13,000 full-time employees worldwide. The vast majority (9,000) of them are based in the US.

Netflix has around 13,000 full-time employees worldwide

Here’s a detailed breakdown of number of Netflix employees by region:

 
Region Netflix Employees
US and Canada 9,000
Europe, Middle East, and Africa 2,000
Latin America 500
Asia-Pacific 1,500

The median compensation for software engineers at Netflix in the US totals $460,000.

Source: Netflix, Levels FYI

Conclusion

That’s it for my roundup of Netflix usage and revenue statistics in 2022.

Netflix currently has the highest number of subscribers among streaming services with over 260 million subscribers.

Yet, Netflix is positioned in a very competitive environment. Disney+ and Amazon Prime Video have more than 150 million subscribers each.