SEO Strategy Case Study: From #6 to #1 In One Week

SEO Strategy Case Study There’s only one thing you need to know about executing a winning SEO strategy:

The easier you make it for other people to share your content the more people will share it. 

Sounds simple, right?

Not so fast.

Besides logging into someone’s WordPress dashboard and physically adding your link, how can you possibly make the process any easier?

I’m glad you asked.

Because today I’m going to show you how one Backlinko reader used one SEO strategy to rocket his client’s website to the #1 spot for a competitive keyword.

His secret?

He made the linking process easy as pie.

Here’s how you can do the same thing for your site…

The Guestographic Method: (An SEO Strategy That Gets Results)

Over the last few years I’ve built and ranked several sites in some of the most competitive industries online. I’ve also helped dozens of other businesses dramatically increase their traffic from SEO.

I’m not telling you this to brag…

…but to show you that there’s no magic behind ranking on the first page of Google.

It’s just a matter of finding (and using) proven link building and content strategies.

That’s why today I’m VERY excited to show you a real life case study of one of my all-time favorite SEO strategies in action.

Before I get into that, watch this short video that will show you how Guestographics work:

Pretty cool, right?

Now that you’ve watched the video let’s talk about how SEO agency owner David Gross used Guestographics to increase his email outreach conversion rate more than 7x…

…while moving his client to the #1 spot in Google.co.uk for the keyword “internships”:

Rankings Increase

Yes, that’s #6 to #1…in one week.

Now I can’t guarantee that you’ll get the same results (that wouldn’t be responsible of me). But it does give you an idea of the ranking power that The Guestographic Method brings to the table.

How David Used The Guestographic Method to Get a #1 Ranking

Here’s the deal:

As you saw in the video, The Guestographic Method is all about removing a HUGE barrier that prevents people from sharing your infographic: the dreaded unique introduction.

A few months back, David stumbled upon the post where I first introduced Guestographics: How to Get Backlinks With Guestographics.

David instantly realized that this technique could help him land high quality backlinks for his SEO clients.

In fact, he left a comment on that blog post saying that he was going to give it a shot:

Backlinko Comment

As you’re about to see, David quickly found that the ranking improvements from Guestographics blew most other link building and content marketing strategies out of the water.

Now it’s time to jump into the 5-step plan that David used to get these results.

Step 1: Create and Publish an Infographic

By the time David came across my post he already had an infographic ready to rock for one of his clients.

It’s called The Ultimate Guide to Video CVs:

Video CV Infographic

As you can see, this isn’t going to win any design awards.

Which might leave you wondering: “How was this infographic so well received by the people David sent it to?”

It’s actually very simple:

Despite what most “content marketing gurus” would have you believe, design plays a VERY small part of an infographic’s success.

In fact, choosing the right topic is 90% of the game.

And that’s where this infographic hits a home run.

With video CVs (known as “resumes” to my fellow Americans out there) growing in popularity, this infographic gives job seekers a value-packed resource.

In other words, Value > Design

But as you probably know, publishing something of value isn’t enough to land you quality links, social media buzz, and referral traffic.

If you’re serious about getting results from your content, you need to strategically promote it.

Which leads us to step #2…

Step 2: Find People That Are Interested In Your Infographic

Once your infographic is ready, it’s time make a list of people that would want to check it out.

The most straightforward way to do this is to search for keywords that describe your infographic’s topic. Then, contact the sites that show up in Google’s top 25 results via email or on social media.

For example, let’s say that you just published an infographic about the Paleo Diet.

You’d want to Google keywords like “Paleo diet”, “Paleo diet recipes”, “what is the Paleo Diet?” etc.

You can even use Google Suggest to give you more keyword ideas:

Google Suggest

And then use those keywords to find more potential targets.

David took this process to another level…

David worked with his client’s team to brainstorm all of the different types of sites that might want to share the infographic:

Mindmap Screenshot

This extra step hooked them up with dozens of link opportunities that they would have missed out on if they just searched for keywords that were closely related to the infographic’s topic.

For example, David was able to land an infographic placement from Warwick.ac.uk (DA88):

Link Success Example

Warwick.ca.uk is a site that doesn’t show up when you search for keywords like “video CV tips”.

Thanks to his mind map, David realized that this University would probably want to share his infographic with their students (and he was right).

In fact, this is such an awesome idea I’m going to start incorporating it into my own outreach process.

At this point you may be wondering:

“What am I supposed to do with all of these awesome link opportunities?”

Keep reading…

 Step 3: See If They’re Interested In Your Infographic

Most people pitch bloggers and journalists completely WRONG.

Instead of gauging interest with a feeler message, they go for the hard sell right away.

You’ve probably received some of these annoying emails yourself.

Have you ever replied to any of them?

I didn’t think so :-)

That’s why you want to start off the Guestographic outreach process with a quick email that simply asks them if they want to see your infographic.

That’s it.

Here’s the feeler email that David’s team sent out:

Outreach Email Script

As you can see, Alex (who works for David) isn’t pitching anything. He’s just asking if they’d like to see the infographic…which is an easy sell.

In other words, don’t link to anything in your first email.

Why not?

When people see a link in an email, they instantly think: “this person must want something”.

And they hit the delete button.

But when you send an email that simply asks permission for you to send them your content, it’s usually received with open arms.

(This permission-based approach applies to any marketing marketing strategy, not just Guestographics).

Once you get a response back saying, “sure, send it over”, like this…

email_response

…it’s time for step #4.

 Step 4: Make Sharing Your Infographic a Breeze (AKA, “The Bribe”)

When you want another site to link to you, you need to remember on thing:

The more barriers you remove, the more success you’ll have.

Well, what’s the ONE thing that prevents people from sharing an infographic?

The fact that they have to take time out of their busy day to write an introduction to go along with it.

Well, the beauty of Guestographics is that you remove that barrier.

How?

By offering to write that introduction for them.

When you send a link to your infographic also send an offer to write the introduction.

Here’s the second email that David’s team sent out:

Infographic email

And because you’re making their life easier, your response rate will be MUCH higher than a straight pitch:

Success Email

The last step is to write a quality introduction and send it along.

Before you do that, there’s one more thing to keep in mind…

 Step 5: Add a Link In Your Introduction

This is important:

The unique introduction that you write isn’t just to make sharing your infographic easier.

It also makes your link MUCH more powerful from a search engine optimization point of view.

How?

Unlike most infographic links, which appear automatically when someone shares your infographic using an embed code, like this…

Infographic Embed Link

…Guestographic links are surrounded by unique content in the introduction.

Contextual Links

As you know, contextual links like this are the types of links that get results in 2014.

All in all, David’s team reached out to over 200 people…and landed 21 new backlinks.

That’s a 10.5% success rate…which is outstanding for this type of cold email outreach.

And the social media love David got from his outreach is just icing on the cake:

Social Media Shares

Now I’ve Got a Question For You…

How do you plan on using Guestographics?

I’m sure you can see the potential they have to improve your search engine rankings. It’s just a matter of applying this proven marketing technique to your site.

So I’d love to hear what you have to say.

Leave a comment below to let me know what you think.

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{ 129 comments }
  • Reggie

    Brian, I can’t wait to try this for my niche sites. Your backlink strategies have always worked well with my sites. I’ll let you know how it goes

    Reply
    • Brian Dean

      Sounds good, Reggie. Definitely keep me posted :-)

      Reply
  • Richard Marriott

    Wow this is sick Brian! Like Reggie I’m going to try this out too with my new niche site. Have already been following the tips from your video on Quick Sprout and have a list of about 250 contacts, but definitely going to brainstorm now like David’s team did to find more opportunities.

    Great stuff, thanks for the tips!

    Reply
    • Brian Dean

      Thanks Richard! I agree: David’s idea of using a mind map for link prospecting was great. I’m also going to give it a shot :-)

      Reply
  • Jack

    Hi Brian,
    Hi Brian, normally how soon do you begin your outreach once the infographic goes live on your site? I’ve had a blogger figure out where the infographic was at before I can even share it to them.

    Reply
    • Brian Dean

      Good question, Jack. I usually do it right away to avoid that from happening. But it’s inevitable for some of the bloggers you contact will have seen it if your infographic was really popular. No biggie. There will be plenty that haven’t seen it yet :-)

      Reply
  • ben

    I am a little confused brian. How can I create infographics for my client having coupons site. I like your idea, but i think in many niches it wouldn’t work. Can you please help me?

    Reply
    • Brian Dean

      I’ve seen infographics and Guestographics work in almost every niche, Ben, including life insurance, surgery and cosmetics. You just sometimes have to be a bit creative with your topic. For your coupon code site, for example, you could have done an infographic about Black Friday (history of the day, how much retailers make on that day etc.)

      Reply
      • ben

        1 more question… please tell me how much blog commenting linking technique is effective now? i have noticed that i get penalized everytime when i follow this technique…

        Reply
        • Brian Dean

          I don’t recommend blog commenting for links. It’s good for some referral traffic, but it’s not an effective SEO strategy.

          Reply
          • ben

            Thanks :)

  • Julian Hooks

    The offer of the intro paragraph is a sweet way to get a nice contextual link in there. Another tip that may help, is to offer embed codes for different sizes. My websites and home monitors are set up with very high pixels. When I looked at my site from a friends computer it wasn’t a very good experience. Now I offer embeds of full size, 800px, and 600px. I know there are WP plugins that show height and width fields for a custom embed as well.

    Reply
    • Brian Dean

      That’s a REALLY good tip, Julian. Something I never thought of before. You could even match the embed code size for that blog’s post margins (for example a site with thin margins like Backlinko you would send a thinner version of the infographic in the embed code). Nice!

      Reply
  • Drew Williams

    Amazing post / video Brian! Can you give me an idea of the final email (step 5) where you would have the intro written and infographic included in the email…. Would it be easiest to provide the embed code or an image file of the infographic, or both? Thanks!

    Reply
    • Brian Dean

      Thanks Drew! I actually have the template that I use in this post (it’s almost exactly the same as what David used): http://backlinko.com/how-to-get-backlinks. I usually send a link first just to show them the infographic. Then I typically send an image file so they can add it to their site however they want. But an embed code also works.

      Reply
  • Loz James

    Great stuff as usual Brian!

    I’m just about to add guestographics to my link building toolbox after the success of my recent powerpost (based on your strategies and those of Richard above).

    This method looks very compelling as it isn’t a hard sell and helps you leverage one piece of high quality content repeatedly – which again is great if you don’t have the resources or time to pump out loads of high quality articles or infographics.

    Cheers!

    Loz

    Reply
    • Brian Dean

      Thanks Loz! That’s a really good point: unlike guest posting, Guestographics allow you to use the same piece of content for link building an almost endless amount of times. Yet another reason to use them :-)

      Reply
  • James H.

    Value > Design
    That is always true. Never thought of taking out the introductory paragraph before, but it seems like a sound idea. Most infographics should stand alone without any further explanation anyway. So, maybe it can’t hurt to test that out?

    Reply
    • Brian Dean

      Absolutely, James. I see a lot of people put design first and it really hurts them.

      That’s a good point: most (good) infographics don’t need an intro. But I’ve found that many bloggers
      like some text just so there’s something in the post besides an image. Definitely
      worth testing to see how it works out for you. Let me know if you have any questions
      along the way.

      Reply
  • Aaron Hawkins

    Hey Brian,

    Already familiar with your guests graphic concept from your earlier posts about it, love the approach and definitely planning on using, especially seeing how David got on so well.

    The mind map is a great idea so a big shout out to David and his team for that one.

    Loving your SEO that works course as well and a big thumbs up on the video branding, very slick really like the intro!

    Reply
    • Brian Dean

      Thanks Aaron (and really glad to hear that you’re enjoying SEO That Works!) :-)

      I also love the mind map idea. I’m actually going to use it to promote this very post (for example, I realized that people that talk about infographic marketing would also be interested in this post…even though it focuses on SEO).

      Reply
  • Neeshu S

    Indeed a great article Brian I had been waiting for your post since some days now and this post has filled the gap.

    Reply
    • Brian Dean

      Glad to come through, Neeshu :-)

      Reply
  • 1seoin

    Brian , very good explain with easy Guestographics

    Reply
    • Brian Dean

      Glad you found the strategy easy to understand. I try to make things step-by-step so they’re easy to follow.

      Reply
  • Antonis Adamakos

    Another fine example of how hard work can deliver actual results! Creating an infographic is just one part of the job, promoting the infographic with the right methods is the hardest.

    BTW, I find the design of infographic fantastic :)

    Reply
    • Brian Dean

      Thanks Antonis. That’s a really good point: developing an infographic is really only step #1 of a much longer process.

      I also liked the design. It’s just not flashy like some infographics you see nowadays (which is a good thing!).

      Reply
  • Esben Bock

    Hi Brian
    Thanks for this detailed breakdown. I will use it as a method for my next content campaign for sure.

    Reply
    • Brian Dean

      Glad you’re going to give it a shot, Esben. Let me know how it goes or if you have any questions.

      Reply
  • Rachel

    Definitely bookmarking this page! The video is very useful and easy to follow. Thanks for sharing!

    Reply
    • Brian Dean

      Thanks Rachel! Let me know how the strategy works out for you.

      Reply
  • David Gross

    Thanks Brian – It’s an awesome strategy you’ve given us all!

    Thanks also to all the readers who’s already commented with great compliments.

    For those of you who’ve mentioned your appreciation for the outreach mindmap – I recommend using Majestic SEO’s clique hunter tool. This allows you to compare up to 10 competitor sites and backlinking domains they have in common. They you take those domains and manually group them into buckets and you have your mindmap!

    Also whilst my own team helped advise and mentor Inspiring Interns along the way, I’d really like to pay compliments to their marketing team (Alex Townley in particular) as they followed our guidance brilliantly and did most of the hands on execution work and did it really well.

    Working with client teams who really ‘get it’ ends up making all the difference to the success of our campaigns.

    Reply
    • Brian Dean

      Glad you liked how it turned out, David :-)

      Thanks for the Majestic SEO’s clique hunter tool tip. I’ve actually never used that tool, but now I think I get why it’s
      used to much.

      Reply
  • Andrei Constantin

    Hey Brian, thanks a lot. I was begining to worry as it’s been quite some time since your last post.

    Looking forward for some more videos from you mate.
    Now I just wish you will have a scheduled update like Moz has with their blackboard Fridays :-)
    Something to look further to

    Reply
    • Brian Dean

      Thanks Andrei. I’m always around. Just usually in the lab testing out new strategies that I can share with the Backlinko community :-)

      Reply
  • Brian Hawkins

    I want to hire somebody to do a Guestographic! I just sent in a request for a quote to David.

    Reply
    • Brian Dean

      Good idea, Brian. David (obviously) knows what he’s doing :-)

      Reply
  • David

    One little dirty secret I’ve employed with guestographics is this. Use this method to snag the low hanging fruit, and then use this same method with highly niche related guest posts from ‘Fiverr’ to double effective spread and link diversity.

    Reply
    • Brian Dean

      Love this idea, David. I’d always hated writing 500 word articles for Fiverr guest posts. This way you’re getting the same link with A LOT less effort. Great insight.

      Reply
  • micheal

    Congrats brian you got pr 5. :)

    Reply
    • Brian Dean

      Thanks Micheal. I was actually more surprised that they even rolled out another update :-)

      Reply
  • John Mathews

    Learned! Now time to practice it..Thanks brian for making it so clear to understand easily…Hope to see good results soon :)

    Reply
    • Brian Dean

      Glad to hear that, John. Definitely give a try and let me know how it works out for you :-)

      Reply
  • Fathi Arfaoui

    It’s really a hidden great way to get backlinks, and not any backlinks but the best of the best in terms of SEO, sure not all of that pages are high PR, but the contextual link itself at the top page is worthy. I’ve received an infographic from a medium commerce website one time, but their link was at the end of infographic, but as we all know to create a sharable and good infographic we need some hard work and hours searching for statistics and resources, anyway the result is more than worthy.

    Reply
    • Brian Dean

      Thanks Fathi. You’re right: not all the pages will show PR right away. But if you find sites with lots of domain authority, the page with your link will have PR (it might just not show up right away in the toolbar). So it’s worth the hard work :-)

      Reply
  • Larry Heart

    Hi, Brian!
    Thanks for good info.
    I’mjust wondering if it’s a good idea to add a button under each infographics called for example “magic share”. It will lead to the cutom contact form where every visitor can submit an inquiry for unique intro?
    This may become a good passive strategy after your content has become popular.
    What do you think?

    Reply
    • Brian Dean

      GREAT idea, Larry.

      You could have something like:

      “Love this infographic? Want to share it on your site? Fill out the form below
      and let me know. I’ll write a 300-word introduction for you.”

      I think I may try this the next time I publish an infographic :-)

      Reply
  • Brodey Sheppard

    Great Article! really good read, I have not done infographics before but I think it’s maybe time to give it a try.

    Reply
    • Brian Dean

      Glad you enjoyed it, Brodley. Let me know if you have any questions about developing your first infographic.

      Reply
  • Moe

    Hi Brian,
    Amazing stuff first of all. Just a couple of questions:
    a) how long do you think the intro should be?
    b) do you think it’s better to send an image + intro or intro + embed code?
    Thanks and cant wait till I see what you’ve got for us next (no pressure)!

    Reply
    • Brian Dean

      Thanks Moe :-)

      The intro should be at least 150 words. If a site is particularly authoritative or will
      send me some decent traffic, I’ll bump that up to 400-500 words.

      I usually send them a dropbox link to a high-res version of the infographic rather than an embed code.

      Reply
  • James Webb

    This seems like an excellent form of link-baiting except you are bringing the bait to them and dangling it right under their noses! So is there any good info graphic making software that you recommend? I could use some. Anyways, great post. Keep it up!

    Reply
    • Brian Dean

      That’s a really good way to put it, James: you’re bringing the link bait to them :-)

      I’ve tried a few different infographic creation tools but could never find one that did the job. I just hire designers on Elance
      and ODesk to make them for me. If you dig enough you can usually find someone really good for $250 or so.

      Reply
  • Christopher Williams

    Wonderful information. Can you please recommend any infographic creation tool? i will be thankful to you.

    Reply
    • Brian Dean

      Thanks Chris! I actually don’t have a lot of experience with infographic creation tools. I used Piktochart back in the day and it was pretty cool. But I could never get it to come out that great. So I just hire designers from Elance.

      Reply
  • Afixi

    Nice post @Brian …
    your idea is awesome but its not so easy as it sounds.
    you must have a great infographics & content which can attract other site owners. Your infographics must be creative & informative enough to drag our bloggers & site owners.

    Reply
    • Brian Dean

      You’re right: you need a great infographic for this to work. But that’s SEO today: without something great to leverage you’re simply not going to get great links.

      Reply
  • Mike laure

    Great post Guestographics sounds so simple that can be done, ill definitely try i have tried every way to get back links and visitors but the results are minimum so lets try this its a great ides thanks .

    Reply
    • Brian Dean

      Sounds good, Mike. Good it a shot and let me know how it goes.

      Reply
  • Barbara

    Wow, brilliant strategy! I am thrilled to learn something new and effective that isn’t “black hat”. And yes, this does require work, but that’s precisely what it should require. I would rather see sites ranking high because they contribute terrific content (i.e. useful/interesting infographics) to their niche vs. the person exploiting the latest loophole. But that’s just my opinion :)

    Thanks, Brian!

    Reply
    • Brian Dean

      I couldn’t agree more, Barbara. The fact is: ranking today takes work. And for people like you and I who pride ourselves on producing great content, that’s not a problem :-)

      Reply
  • John Fambrini

    Always love your tips. Wondering if you have any tips on how a car dealer might be able to use this strategy.

    Reply
    • Brian Dean

      Thanks John.

      There are so many amazing car-related topics you could turn into an infographic. Just off the top of my head I can think of: most expensive cars of all time, James Bond cars, biggest gas guzzlers…

      When it’s done you can just reach out to blogs in the car space.

      Reply
  • Qasim

    This is the first time I am visiting this blog and I really loved your tips. I wish I could have found about this blog little earlier. Thumbs Up for the tips

    Reply
    • Brian Dean

      Thanks for stopping by, Qasim :-)

      Reply
  • Andy

    I use a similar technique, but instead of an info graphic, I give out free 3D graphics that I create with Cinema4D. These are then shared and pinned on sites such as Google+ and Pinterest to attract traffic.

    Reply
    • Brian Dean

      Interesting idea, Andy. So you make the 3D graphic specifically for another person’s site and sent it to them?

      Reply
      • Andy

        I make generic graphics with words such as “Mommy blogger” that appeal to a wide audience, but then upsell custom graphics with the text of their choice via Fiverr or Paypal

        Reply
        • Brian Dean

          Nice Andy. Very creative approach :-)

          Reply
  • Pauline C.

    This is my first time on your blog. I thought I already know everything about SEO until I saw your techniques. I browsed on your site and almost all your tips are unique and helpful. Thanks Brian!

    Reply
    • Brian Dean

      Thanks for your kind words, Pauline :-)

      Reply
  • ambika

    Thank you very much for sharing this information about creation of back links. I will surely implement all these techniques in my further projects in order to get better outcomes.

    Reply
    • Brian Dean

      Glad to hear that. Let me know how Guestographics work out for you.

      Reply
    • George

      Hi Brian, First time i have read your blog. i am working since last 7 years in SEO field & much knowledge about it but after visit your blog something more knowledge add in my long SEO career. its really nice.. thanks again Brian….

      Reply
      • Brian Dean

        Really glad to hear that I could help you learn something new after all this time in the industry, George. Let me know how the strategy works out for you :-)

        Reply
  • Pulkit Syal

    Thank you very much sir for sharing a whole new technique of link building for our blog/website. I really liked that. I just want to ask that how should a newbie use this technique so that I can rank higher in Google search results? Thanks for sharing. :)
    Regards.

    Reply
    • Brian Dean

      My pleasure, Pulkit. The technique is exactly the same for a newbie or industry veteran. I’d just give the strategy a shot and see how it works out for you :-)

      Reply
  • Abdul

    Thanks for great article Brain. Soon i am going to implement this method too. Last month i spent all my working hours on “Moving man method”. It worked but, conversion rate is too less. I.e out of 100 replies only 15-20 people shown interest in replying back. Out of them only 30% linked my website. Anways, i have started giving bribe to the bloggers for just editing part and the process has become very easy . Now the conversion rate has reached to 60%.. Damm, out of 100 replies i am getting almost 12-15 Live links..

    Thank you for helping with your strategies…All your methods are inevitable for me :)

    Reply
    • Brian Dean

      Wow, that’s really great to hear Abdul. A 60% conversion rate is probably some kind of record! Keep up the awesome work :-)

      Reply
  • abhi

    This indeed a cool info for link building. i just love to read all the real stuff of your site.

    Thanks

    Reply
    • Brian Dean

      Thanks Ahbi. Let me know if you give the strategy a shot for your site.

      Reply
  • Spook SEO

    Hi Brian! It’s such an amazing tip to aid in outreach strategy to avail the best opportunity for business or brand and I always love to see attractive and interesting infographics because they are the best way to show the processing structure but also other type of information through visuals media sources.

    Reply
    • Brian Dean

      That’s very true: most people love visual formats like infographics. And it makes sense to use everything at your disposal — like infographics — to encourage people to link to you.

      Reply
  • wahyu

    I make a big mistake when sent mass email to promote my site

    Reply
    • Brian Dean

      No biggie. Just make your next batch of emails more targeted and you’ll be good.

      Reply
      • wahyu

        ok, I must find the right target first.

        Reply
  • Spencer

    Hey Brian,
    Are you concerned about using this technique with the announcement that Google is going to crack down on Guest Posts?

    Reply
    • Brian Dean

      Good question, Spencer.

      Not really. Guestographics don’t have the footprints (author bio, “guest post” categories etc.) that mire normal guest posts. In fact, in most cases, a manual reviewer wouldn’t even know that you wrote the intro (assuming they even cared).

      Reply
  • James

    Can you offer some great resources for creating infographics/guestographics? Thanks

    Reply
    • Brian Dean

      I’ve had the most success hiring infographic designers on sites like Elance and ODesk. I find that most tools leave you with generic looking infographics.

      Reply
  • Roberto

    It’s the first time I read your blog and man… It’s outstanding! Thanks for your unique and useful tips!

    Reply
    • Brian Dean

      Thanks Roberto! Let me know if you decide to give Guestographics a shot :-)

      Reply
  • Mina Younan

    I like the idea. but it does not show how will you reach those recipients. Are you talking about email blasts? I dont think so because it has to be personal. and if you are lucky enough to get atens of responses, will you send the same introductory text with the same links and anchor text to all of them? because I have seen site getting penalized for doing so. Again, I like the idea, I like the fact of not pitching anything in the email. I also like offering to write the intro. Thumbs Up! Brian I love your posts.

    Reply
    • Brian Dean

      Glad you enjoyed it, Mina :-)

      It’s not really an email “blast”. It’s targeted, personalized emails to a set of targets. And you definitely
      want to write 100% unique content for each blog that you write a Guestographic intro for.

      Reply
  • Matt Satell

    Great advice! All comes down to adding value. The more value you can deliver, the more likely you’ll be to get the link.

    Reply
    • Brian Dean

      Boom. Well said, Matt.
      “The more value you can deliver, the more likely you’ll be to get the link.” Love that.

      Reply
  • Param Veer Singh

    Brian dean will you please guide me that how do i optimize content in social media, blogs and articles. means in how to get comments and visitors on every post. how to optimize content?
    looking for your reply.
    Thanks

    Reply
    • Brian Dean

      In my experience the best way to get comments and visitors is to produce something amazing and get the word out about it via email outreach.

      Reply
      • Param Veer Singh

        Thanks Brian

        Reply
  • Adam

    Great advice!

    Reply
    • Brian Dean

      Glad you liked the post Adam :-)

      Reply
  • Michael S. Doran

    Thanks for the creative ideas Brian. I am looking forward to putting Guestographics to use as well as reading your newsletter!

    Reply
    • Brian Dean

      Glad you enjoyed it, Michael. Let me know how Guestographics work for you.

      Reply
  • sanjay

    Just found your blog and I am digging it! This is also cool strategy and easy to establish a connection with different bloggers out there. Thanks for the tips Brian!

    Reply
    • Brian Dean

      Thanks Sanjay. Let me know how things go for you :-)

      Reply
  • claude

    Hi Brian
    I like infographic but I never thinking using that way:)
    thanks

    Reply
    • Brian Dean

      Hey Claude, glad you found a new approach for promoting infographics. Let me know if you have any questions.

      Reply
  • Christian Reese

    I just have one question. All infographics have a brand logo. Should my infographic have a brand logo too?

    Reply
    • Brian Dean

      Yes, you definitely want your logo on it so that people will type your site into Google. Just make sure to put it at the bottom of the infographic so that people have a chance to see the content first.

      Reply
  • Akash

    Brian, where is the best place to get an info graphic made. How much do these usually cost?

    Reply
    • Brian Dean

      Akash, I usually use freelancer boards like Elance or ODesk. The price can range pretty dramatically, but expect to pay at least $300 for something decent.

      Reply
  • Andras Gabrics

    You are absolutely right. The title has the biggest effect in the success of an article. I have the same experience.
    You have some very good articles. I’m keep reading… :)

    Reply
    • Brian Dean

      Thank you, Andras. That’s true: titles are HUGE.

      Reply
  • Henk de Vries

    Awesome video! You really are a great teacher. I have been following your blog for a while but haven’t really commented until today. I have learned so much from your posts, this one especially!

    Reply
    • Brian Dean

      Thanks for taking the time to comment, Henk. I really appreciate it :-)

      Reply
  • Ali

    Well I guess info-graphic is a great medium to communicate comprehensive information precisely. A lot of internet users are interested in statistical information so its a great seo strategy and will surely give this one a try and observe results.

    Reply
    • Brian Dean

      That’s true, Ali. Let me know how infographics work out for you.

      Reply
  • Rob McNelis

    Would you still include a footer source link under the infographic? Or is the link in the intro enough?

    Reply
    • Brian Dean

      Good question, Rob. The link in the intro is enough.

      Reply
  • Shital Bhalani

    I have created two infographics for my blog. Both of them I made myself using Piktochart. I created the first one as a way to stand out and get some buzz when my blog was new. It definitely got out and was shared on a number of blogs (including Blogelina!).

    I highly recommend creating an interesting infographic – it’s not as hard as you might think! Find a great topic people are interested in – make is visually appealing (use humor if you can!). You’ll get a lot of mile

    Reply
    • Brian Dean

      Thanks for sharing your story, Shital. You’re right: as long as your infographic is interesting you can do really well with it!

      Reply
  • Travis

    How do you think this strategy is going to hold up now that it seems to be on the radar of Matt Cutts as a link building tactic intended to manipulate the SERPs?

    Reply
    • Brian Dean

      Good question, Travid. It’ll hold up fine. It’s not really a guest post in the traditional sense. The link exists only to give attribution to the creator of the infographic…not in exchange for an article.

      Reply
  • Rick

    Brian, outstanding article. When you add the link in the introduction would you link to the infographic on your site or link to the site homepage? Also the link to warwick is dead I think it’s .ac not .ca

    Reply
    • Brian Dean

      Glad you enjoyed it, Rick (and thanks for the heads up about the dead link).

      To answer your question: I’d link it to the infographic on your site. But honestly, you could do a mix of both if getting homepage links
      was a priority for you.

      Reply
  • MoreDigital

    Bookmarked. I can’t wait to test it next week with one of my client’s website!

    Reply
    • Brian Dean

      Nice! Let me know how it goes ;-)

      Reply

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