SEO Strategy Case Study: 963% More Organic Traffic

SEO Strategy Case StudyToday you’re going to see one of my favorite SEO strategies in action:

The Guestographic Method.

First, I’ll show you how Perrin used this technique to boost his organic search engine traffic by 963%.

Then you’ll see how David used the same strategy to rank #1 for the keyword “internships”.

Let’s dive right in.

Free Checklist: Download a free checklist that shows you exactly how to use the strategy from this post (step-by-step).

The Guestographic Method: An SEO Strategy That Gets Results

Guestographics work for one simple reason:

They make your content MUCH easier to share.

I published a post last year that outlines the entire process: How to Get Backlinks With Guestographics.

guestographics blog post

So if you haven’t read that post, go check it out.

In that post I reveal how The Guestographic Method increased my organic traffic by more than 175%:

organic search engine traffic increase

And Guestographics are one reason that Backlinko ranks #2 for the keyword, “on page SEO”:

google search rankings

Does this sound like an SEO strategy you’d like to try?

Keep reading…

How Perrin and David Used Guestographics to Skyrocket Their Rankings (And Traffic)

I just showed you how well Guestographics worked for me.

Now it’s time to reveal Perrin and David’s results.

First up, we have Perrin Carrell.

perrin carrell

Perrin recently launched a pet blog called ChewieSays.com.

Why did Perrin make this blog?

Well, a few months back Perrin picked up a cute little black puppy from an animal shelter (Chewie).

chewie the dog

Like most new dog owners, Perrin searched for the best dog food for Chewie…

…but he didn’t find any content that blew him away.

That’s when Perrin realized that he had a HUGE opportunity staring him in the face:

There aren’t any dog blogs with mind-blowing content. Why not make the first one?

In Perrin’s own words:

I saw a few smaller blogs ranking for low-competition keywords. I thought I could top what they were doing. I also noticed that authoritative pet blogs were getting insane traffic. Even though it was going to be really tough to beat these bigger sites, that showed me that the ceiling in this niche was really high.

Perrin Carrell

After dozens of late-night writing sessions, Chewie Says went live:

chewiesays homepage

That’s the good news.

The bad news? The dog blog space is dominated by a handful of massive authority sites.

That means that Perrin is going toe-to-toe with mega-sites like PetMD.com and Ceser “The Dog Whisperer” Millan.

You could even say that it’s a dog-eat-dog world (sorry, I couldn’t resist 😀 ).

To have a fighting chance against these massive authority sites, Perrin had two options:

Option #1: He could grind away on his blog, publish on a set schedule, and HOPE he got traffic (“The Publish and Pray Approach”).

Option #2: He could create (and promote) a few pieces of amazing content.

Fortunately for Perrin and his new blog, he pulled the trigger on option #2.

And he decided to kick things off with Guestographics.

How did it go?

Guestographics boosted his organic search engine traffic by 963% in just 6-weeks:

Organic Traffic in Google Analytics

And thanks to placements on a handful of popular pet blogs…

infographic placement infographic placement 2

…and The Huffington Post…

huffpo link

…he also funneled over 1000 targeted referral visitors to his site:

Infographic Referral Traffic

Not bad for a brand new blog.

Note: His secret was NOT a $10,000 infographic. As you’ll see in a minute, design had very little to do with Perrin’s success.

Now It’s Time To Check Out David’s Amazing Results…

SEO agency owner David Gross also used Guestographics to kick some serious SEO butt.

Last year I wrote about how David pushed his client’s site to the #1 spot in Google.co.uk for the keyword “internships”:

Rankings Increase

No, you’re not seeing things.

That’s #6 to #1…in one week.

At the end of this post I’ll give you an update on where David stands today.

Now I obviously can’t guarantee that you’ll get the same results as Perrin or David (that wouldn’t be responsible of me).

But it gives you an idea of the power that Guestographics bring to the table.

With that out of the way, it’s time for me to walk you through the step-by-step process.

Step 1: Create and Publish a (Really Good) Infographic

Here’s the deal:

Despite what most “content marketing gurus” would have you believe, design plays a VERY small part in an infographic’s success.

In fact, choosing the right topic is 90% of the game.

And that’s where Perrin’s infographic — 22 Ways Dogs Make Humans Healthier — hits a home run:

infographic example

Sure, his infographic looks really nice.

But it wouldn’t have done NEARLY as well without a topic that dog lovers cared about.

Now:

Perrin had a hunch that dog owners would want to learn that Mr. Fluffy Pants improves their health.

So he searched for “dogs and human health”.

google search example

And he came across this slideshow from WebMD ranking on the first page:

web slideshow

(Yes, that’s really what it looks like)

As Perrin puts it:

That’s not a good article. It’s just fun facts with cute blurbs. There’s no design or research to speak of. I knew I could do it better, and one of the ways I wanted to improve it was to make an infographic.

Perrin Carrell

Even though the WebMD page leaves A LOT to be desired, it attracted backlinks from over 228 referring domains:

ahrefs referring domains

In other words, Perrin saw that there was proven demand for information on “ways that pets improve human health”.

But not just any information…

…demand for visual information.

So Perrin decided to create an infographic around that proven topic.

First, he spent a day researching content for the infographic.

Then he hired a freelance designer to take his list of bullet points…

infographic text content

…and turn it into a professional infographic.

zoomed out infographic

Looks nice, right?

And that pro design only set Perrin back $200 (!).

How to Find Proven Infographic Topics

You might be wondering:

“Perrin already knew what his audience wanted to see. What if I have no clue what to make my infographic about?”

No worries.

Just follow these 3 simple steps…

1. First, head over to Visual.ly

Visual.ly is the web’s biggest infographic directory.

visually homepage

And it’s a gold mine of battle-tested infographic topics.

2. Next, search for a keyword that describes your niche.

For example, let’s say you run an ecommerce site that sells clothes.

You’d search for keywords like “fashion”, “belts”, “dresses”, and “shoes”.

visually search

3. Then sort by “Viewed”

search sorting feature

That will show you Visual.ly’s most popular infographics on that topic…ever.

They even show you how many views each infographic has:

number of infographic views

Scan through the results until you find a topic that seems like a good fit for your site.

And you’re good to go.

As you probably know, publishing something valuable isn’t enough to generate quality backlinks and targeted traffic.

If you’re serious about getting results from your content, you need to strategically promote it.

Which leads us to step #2…

Step 2: Find People That Are Interested In Your Infographic

Once your infographic is ready, it’s time to make a list of people that might want to check it out.

The easiest way to do that? Search for keywords that describe your infographic’s topic.

For example:

Let’s say that you just published an infographic about the Paleo Diet.

You’d Google keywords like “Paleo diet”, “Paleo diet recipes”, “what is the Paleo Diet?” etc.

And Google will show you a list of blogs that tend to cover that topic:

google first page

You can even use Google Suggest to get even more keyword ideas:

google suggest search

Here’s how Perrin found his Guestographic prospects:

Just like I recommend to anyone using Guestographics, Perrin searched for keywords like “pets and health.”

But he didn’t stop there…

Perrin also hunted for quality pet blogs on the pet section of AllTop:

alltop pets

And he also searched for keywords like “top 50 dog blogs”.

dog blog search

These “best of” keywords hooked Perrin up with hand-curated lists of popular pet blogs:

pet blog list

Once you’ve found a quality blog in your niche, here’s what to do next:

Step 3: See If They’re Interested In Your Infographic

Most people pitch bloggers the complete WRONG way.

Instead of gauging interest with a feeler message, they go straight for the hard sell.

You’ve probably received some of these annoying emails yourself.

Have you ever replied to any of them?

I didn’t think so :-)

That’s why you want to start off the Guestographic outreach process with a quick email…

…A quick email that simply asks them if they want to see your infographic.

Here’s a tested script you can use:

And here’s the the exact feeler email that Perrin sent out:

guestographic outreach email

See how Perrin’s message is completely different than most pushy outreach emails?

He’s just asking if they’d like to see the infographic…which is an easy sell.

In other words, you don’t want to link to anything in your first email.

Why not?

When someone sees a link in an email from someone they don’t know, they think: “this person must want something”.

And they hit the delete button.

But when you send an email that simply asks if they want to see your content, it’s usually received with open arms.

In fact, Perrin sent 92 emails…

…and he got 5 conversions (that’s a 5.4% conversion rate).

Solid.

Now:

Once you get a response back saying, “sure, send it over”, like this…

guestographic response

…it’s time for step #4.

Step 4: Make Sharing Your Infographic a Breeze (AKA, “The Bribe”)

When you want another site to link to you, you need to remember one thing:

The more barriers you remove, the more success you’ll have.

(This is true of anything in marketing…not just email outreach)

Well, what’s the ONE thing that prevents people from sharing an infographic?

The fact that they have to write a unique introduction to go along with it!

Well, the beauty of Guestographics is that you remove that barrier.

How?

By writing that introduction for them.

This is the template that I use:

And here’s the email that Perrin sent to the people that liked his infographic:

unique introduction pitch

And because you’re making their life easier, your response rate will be MUCH better than a pushy pitch:

email outreach response

When someone says “sure, send me an introduction”, send them a high-quality 200-250 word intro.

Oops. I almost forgot.

Here’s the script to use when you send your intro:

And here’s the email Perrin used to send people his unique introduction:

email with unique introduction

Before you hit “send”, there’s one more thing to keep in mind…

How Perrin Found Even MORE Link Opportunities

Now that people are sharing your infographic on their site, it’s time to leverage those placements for even MORE opportunities.

Here’s the 3-step process Perrin used to unearth a goldmine of link prospects:

1. First, Perrin looked to see if people commented on his Guestographic.

For example, quite a few pet bloggers left positive comments on his Guestographic placements:

blog comments

2. Then he checked to see if the commenters ran quality pet blogs.

Remember:

Someone that that leaves a comment took time out of their day to let you know how much they liked your infographic.

In other words, they’re raising their hand to say: “I love this infographic!”.

And that means that they’re going to be VERY receptive to your outreach.

Once you’ve found a commenter that also runs a relevant blog, move onto the next step.

3. Finally, he reached out with a (modified) Guestographic pitch.

At this point Perrin found four people that a) commented on his infographic and b) ran a quality pet blog.

He sent those four people an outreach email or a Facebook message:

facebook outreach message

Because Perrin reached out to such a laser-targeted group, people were pumped to hear from him:

facebook message

Out of the four messages he sent, Perrin racked up two extra Guestographic placements.

That’s a 50% conversion rate for those of you keeping score at home.

Step 5: Add a Link In Your Introduction

This is important:

The unique introduction doesn’t just make sharing your infographic easier.

It also makes your link MUCH more powerful.

How?

Unlike most infographic backlinks, which appear automatically when someone shares your infographic using an embed code, like this…

infographic embed link…Guestographic links are surrounded by unique content in the introduction.

contextual backlink

Links in the intro boost your referral traffic and is better for SEO.

In total, Perrin’s Guestographics campaign brought in 8 niche-relevant, white hat backlinks.

(5 came from Guestographics. The other 3 were natural placements that happened after his infographic spread around the web)

That’s a total cost of $25/link.

Backlinko Update: Does David Still Rank #1 Today?

Now it’s time for an update on Dave Gross’s Guestographics campaign.

Last year David stumbled on the post where I first introduced Guestographics: How to Get Backlinks With Guestographics:

guestographics blog post

And he instantly realized that this technique could help him land high quality backlinks for his SEO clients.

In fact, he left a comment on that blog post saying that he was going to give it a shot:

blog comment

And David followed the same process that Perrin did.

First, he created and published a quality infographic, The Ultimate Guide to Video CVs:

video CV infographic

Second, he found sites that might want to share his infographic.

David worked with his client’s team to brainstorm the types of UK-based sites that might want to share the infographic:

Mindmap Screenshot

This extra step revealed dozens of link opportunities that they would have missed out on if they stuck to “the usual suspects” of career blogs.

For example, David was able to land an infographic placement from Warwick.ac.uk (DA88):

link from warwick university

Warwick.ca.uk is a site that doesn’t show up when you search for keywords like “video CV tips”.

But David’s mindmap hooked him up with that opportunity…

…and it paid off.

Next, he sent out a quick feeler email to gauge interest.

Here’s the email that David’s team sent out:

Outreach Email Script

As you can see, Alex (who works for David) isn’t pitching anything.

Because he wasn’t pushy or needy, he got a ton of positive responses:

email_response

Next, David’s team replied to the people that responded.

Here’s the second email that David’s team sent out:

Infographic email

And because David made sharing super-easy, people were happy to share his infographic with their audience.

Success Email

Finally, David sent a unique introduction to go along with the infographic.

And he landed several contextual backlinks from authority career sites, like this:

contextual backlink

All in all, David’s team reached out to over 200 people…and landed 21 new backlinks.

That’s a 10.5% success rate…which is outstanding for email outreach link building.

And the #1 spot in Google.co.uk that David got for his client?

Still there :-)

number one ranking in Google

Now I’ve Got a Question For You…

Are you ready to give this SEO strategy a shot?

Then you definitely want to created the free step-by-step checklist that I just put together.

It contains all the actionable steps from this post…plus two bonus techniques that I didn’t have room for.

Click the link below and enter your email to download the checklist:

Step-by-step Checklist

516 Comments

Reggie

Brian, I can’t wait to try this for my niche sites. Your backlink strategies have always worked well with my sites. I’ll let you know how it goes

Reply
Brian Dean

Sounds good, Reggie. Definitely keep me posted :-)

Reply
Richard Marriott

Wow this is sick Brian! Like Reggie I’m going to try this out too with my new niche site. Have already been following the tips from your video on Quick Sprout and have a list of about 250 contacts, but definitely going to brainstorm now like David’s team did to find more opportunities.

Great stuff, thanks for the tips!

Reply
Brian Dean

Thanks Richard! I agree: David’s idea of using a mind map for link prospecting was great. I’m also going to give it a shot :-)

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Gertrude Nonterah

Hi Brian,
This post priceless. I am just getting started with SEO. So far I’ve relied mainly on social shares to get traffic to my blog but that gets old really quickly and my numbers have stayed the same for a long time. I’ll definitely be trying what Perrin did to give him the growth he got with his new blog and will report back when I do !

Thanks a lot Brian.

Hope you’re enjoying the rest of your day.

Reply
Brian Dean

Hey Gertrude, thanks. Social shares have their place. But I’ve found that SEO has much more staying power.

Reply
Jack

Hi Brian,
Hi Brian, normally how soon do you begin your outreach once the infographic goes live on your site? I’ve had a blogger figure out where the infographic was at before I can even share it to them.

Reply
Brian Dean

Good question, Jack. I usually do it right away to avoid that from happening. But it’s inevitable for some of the bloggers you contact will have seen it if your infographic was really popular. No biggie. There will be plenty that haven’t seen it yet :-)

Reply
ben

I am a little confused brian. How can I create infographics for my client having coupons site. I like your idea, but i think in many niches it wouldn’t work. Can you please help me?

Reply
Brian Dean

I’ve seen infographics and Guestographics work in almost every niche, Ben, including life insurance, surgery and cosmetics. You just sometimes have to be a bit creative with your topic. For your coupon code site, for example, you could make an infographic about Black Friday (history of the day, how much retailers make on that day etc.)

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Julian Hooks

The offer of the intro paragraph is a sweet way to get a nice contextual link in there. Another tip that may help, is to offer embed codes for different sizes. My websites and home monitors are set up with very high pixels. When I looked at my site from a friends computer it wasn’t a very good experience. Now I offer embeds of full size, 800px, and 600px. I know there are WP plugins that show height and width fields for a custom embed as well.

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Brian Dean

That’s a REALLY good tip, Julian. Something I never thought of before. You could even match the embed code size for that blog’s post margins (for example a site with thin margins like Backlinko you would send a thinner version of the infographic in the embed code). Nice!

Reply
Drew Williams

Amazing post / video Brian! Can you give me an idea of the final email (step 5) where you would have the intro written and infographic included in the email…. Would it be easiest to provide the embed code or an image file of the infographic, or both? Thanks!

Reply
Brian Dean

Thanks Drew! I actually have the template that I use in this post (it’s almost exactly the same as what David used): http://backlinko.com/how-to-get-backlinks. I usually send a link first just to show them the infographic. Then I typically send an image file so they can add it to their site however they want. But an embed code also works.

Reply
Loz James

Great stuff as usual Brian!

I’m just about to add guestographics to my link building toolbox after the success of my recent powerpost (based on your strategies and those of Richard above).

This method looks very compelling as it isn’t a hard sell and helps you leverage one piece of high quality content repeatedly – which again is great if you don’t have the resources or time to pump out loads of high quality articles or infographics.

Cheers!

Loz

Reply
Brian Dean

Thanks Loz! That’s a really good point: unlike guest posting, Guestographics allow you to use the same piece of content for link building an almost endless amount of times. Yet another reason to use them :-)

Reply
Brian Dean

Absolutely, James. I see a lot of people put design first and it really hurts them.

That’s a good point: most (good) infographics don’t need an intro. But I’ve found that many bloggers
like some text just so there’s something in the post besides an image. Definitely
worth testing to see how it works out for you. Let me know if you have any questions
along the way.

Reply
Aaron Hawkins

Hey Brian,

Already familiar with your guests graphic concept from your earlier posts about it, love the approach and definitely planning on using, especially seeing how David got on so well.

The mind map is a great idea so a big shout out to David and his team for that one.

Loving your SEO that works course as well and a big thumbs up on the video branding, very slick really like the intro!

Reply
Brian Dean

Thanks Aaron (and really glad to hear that you’re enjoying SEO That Works!) :-)

I also love the mind map idea. I’m actually going to use it to promote this very post (for example, I realized that people that talk about infographic marketing would also be interested in this post…even though it focuses on SEO).

Reply
Neeshu S

Indeed a great article Brian I had been waiting for your post since some days now and this post has filled the gap.

Reply
Brian Dean

Glad to come through, Neeshu :-)

Reply
Antonis Adamakos

Another fine example of how hard work can deliver actual results! Creating an infographic is just one part of the job, promoting the infographic with the right methods is the hardest.

BTW, I find the design of infographic fantastic :)

Reply
Brian Dean

Thanks Antonis. That’s a really good point: developing an infographic is really only step #1 of a much longer process.

I also liked the design. It’s just not flashy like some infographics you see nowadays (which is a good thing!).

Reply
Esben Bock

Hi Brian
Thanks for this detailed breakdown. I will use it as a method for my next content campaign for sure.

Reply
Brian Dean

Glad you’re going to give it a shot, Esben. Let me know how it goes or if you have any questions.

Reply
Rachel

Definitely bookmarking this page! The video is very useful and easy to follow. Thanks for sharing!

Reply
Brian Dean

Thanks Rachel! Let me know how the strategy works out for you.

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David Gross

Thanks Brian – It’s an awesome strategy you’ve given us all!

Thanks also to all the readers who’s already commented with great compliments.

For those of you who’ve mentioned your appreciation for the outreach mindmap – I recommend using Majestic SEO’s clique hunter tool. This allows you to compare up to 10 competitor sites and backlinking domains they have in common. They you take those domains and manually group them into buckets and you have your mindmap!

Also whilst my own team helped advise and mentor Inspiring Interns along the way, I’d really like to pay compliments to their marketing team (Alex Townley in particular) as they followed our guidance brilliantly and did most of the hands on execution work and did it really well.

Working with client teams who really ‘get it’ ends up making all the difference to the success of our campaigns.

Reply
Brian Dean

Glad you liked how it turned out, David :-)

Thanks for the Majestic SEO’s clique hunter tool tip. I’ve actually never used that tool, but now I think I get why it’s
used to much.

Reply
Andrei Constantin

Hey Brian, thanks a lot. I was begining to worry as it’s been quite some time since your last post.

Looking forward for some more videos from you mate.
Now I just wish you will have a scheduled update like Moz has with their blackboard Fridays :-)
Something to look further to

Reply
Brian Dean

Thanks Andrei. I’m always around. Just usually in the lab testing out new strategies that I can share with the Backlinko community :-)

Reply
Brian Hawkins

I want to hire somebody to do a Guestographic! I just sent in a request for a quote to David.

Reply
Brian Dean

Good idea, Brian. David (obviously) knows what he’s doing :-)

Reply
David

One little dirty secret I’ve employed with guestographics is this. Use this method to snag the low hanging fruit, and then use this same method with highly niche related guest posts from ‘Fiverr’ to double effective spread and link diversity.

Reply
Brian Dean

Love this idea, David. I’d always hated writing 500 word articles for Fiverr guest posts. This way you’re getting the same link with A LOT less effort. Great insight.

Reply
Matt

Could you explain this further? Intrigued…

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John Mathews

Learned! Now time to practice it..Thanks brian for making it so clear to understand easily…Hope to see good results soon :)

Reply
Brian Dean

Glad to hear that, John. Definitely give a try and let me know how it works out for you :-)

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Fathi Arfaoui

It’s really a hidden great way to get backlinks, and not any backlinks but the best of the best in terms of SEO, sure not all of that pages are high PR, but the contextual link itself at the top page is worthy. I’ve received an infographic from a medium commerce website one time, but their link was at the end of infographic, but as we all know to create a sharable and good infographic we need some hard work and hours searching for statistics and resources, anyway the result is more than worthy.

Reply
Brian Dean

Thanks Fathi. You’re right: not all the pages will show PR right away. But if you find sites with lots of domain authority, the page with your link will have PR (it might just not show up right away in the toolbar). So it’s worth the hard work :-)

Reply
Larry Heart

Hi, Brian!
Thanks for good info.
I’mjust wondering if it’s a good idea to add a button under each infographics called for example “magic share”. It will lead to the cutom contact form where every visitor can submit an inquiry for unique intro?
This may become a good passive strategy after your content has become popular.
What do you think?

Reply
Brian Dean

GREAT idea, Larry.

You could have something like:

“Love this infographic? Want to share it on your site? Fill out the form below
and let me know. I’ll write a 300-word introduction for you.”

I think I may try this the next time I publish an infographic :-)

Reply
Brodey Sheppard

Great Article! really good read, I have not done infographics before but I think it’s maybe time to give it a try.

Reply
Brian Dean

Glad you enjoyed it, Brodley. Let me know if you have any questions about developing your first infographic.

Reply
Moe

Hi Brian,
Amazing stuff first of all. Just a couple of questions:
a) how long do you think the intro should be?
b) do you think it’s better to send an image + intro or intro + embed code?
Thanks and cant wait till I see what you’ve got for us next (no pressure)!

Reply
Brian Dean

Thanks Moe :-)

The intro should be at least 150 words. If a site is particularly authoritative or will
send me some decent traffic, I’ll bump that up to 400-500 words.

I usually send them a dropbox link to a high-res version of the infographic rather than an embed code.

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James Webb

This seems like an excellent form of link-baiting except you are bringing the bait to them and dangling it right under their noses! So is there any good info graphic making software that you recommend? I could use some. Anyways, great post. Keep it up!

Reply
Brian Dean

That’s a really good way to put it, James: you’re bringing the link bait to them :-)

I’ve tried a few different infographic creation tools but could never find one that did the job. I just hire designers on Elance
and ODesk to make them for me. If you dig enough you can usually find someone really good for $250 or so.

Reply
Christopher Williams

Wonderful information. Can you please recommend any infographic creation tool? i will be thankful to you.

Reply
Brian Dean

Thanks Chris! I actually don’t have a lot of experience with infographic creation tools. I used Piktochart back in the day and it was pretty cool. But I could never get it to come out that great. So I just hire designers from Elance.

Reply
Mike laure

Great post Guestographics sounds so simple that can be done, ill definitely try i have tried every way to get back links and visitors but the results are minimum so lets try this its a great ides thanks .

Reply
Brian Dean

Sounds good, Mike. Good it a shot and let me know how it goes.

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Barbara

Wow, brilliant strategy! I am thrilled to learn something new and effective that isn’t “black hat”. And yes, this does require work, but that’s precisely what it should require. I would rather see sites ranking high because they contribute terrific content (i.e. useful/interesting infographics) to their niche vs. the person exploiting the latest loophole. But that’s just my opinion :)

Thanks, Brian!

Reply
Brian Dean

I couldn’t agree more, Barbara. The fact is: ranking today takes work. And for people like you and I who pride ourselves on producing great content, that’s not a problem :-)

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John Fambrini

Always love your tips. Wondering if you have any tips on how a car dealer might be able to use this strategy.

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Brian Dean

Thanks John.

There are so many amazing car-related topics you could turn into an infographic. Just off the top of my head I can think of: most expensive cars of all time, James Bond cars, biggest gas guzzlers…

When it’s done you can just reach out to blogs in the car space.

Reply
Qasim

This is the first time I am visiting this blog and I really loved your tips. I wish I could have found about this blog little earlier. Thumbs Up for the tips

Reply
Brian Dean

Thanks for stopping by, Qasim :-)

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Andy

I use a similar technique, but instead of an info graphic, I give out free 3D graphics that I create with Cinema4D. These are then shared and pinned on sites such as Google+ and Pinterest to attract traffic.

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Brian Dean

Interesting idea, Andy. So you make the 3D graphic specifically for another person’s site and sent it to them?

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Andy

I make generic graphics with words such as “Mommy blogger” that appeal to a wide audience, but then upsell custom graphics with the text of their choice via Fiverr or Paypal

Reply
Brian Dean

Nice Andy. Very creative approach :-)

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Pauline C.

This is my first time on your blog. I thought I already know everything about SEO until I saw your techniques. I browsed on your site and almost all your tips are unique and helpful. Thanks Brian!

Reply
Brian Dean

Thanks for your kind words, Pauline :-)

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Pulkit Syal

Thank you very much sir for sharing a whole new technique of link building for our blog/website. I really liked that. I just want to ask that how should a newbie use this technique so that I can rank higher in Google search results? Thanks for sharing. :)
Regards.

Reply
Brian Dean

My pleasure, Pulkit. The technique is exactly the same for a newbie or industry veteran. I’d just give the strategy a shot and see how it works out for you :-)

Reply
Abdul

Thanks for great article Brain. Soon i am going to implement this method too. Last month i spent all my working hours on “Moving man method”. It worked but, conversion rate is too less. I.e out of 100 replies only 15-20 people shown interest in replying back. Out of them only 30% linked my website. Anways, i have started giving bribe to the bloggers for just editing part and the process has become very easy . Now the conversion rate has reached to 60%.. Damm, out of 100 replies i am getting almost 12-15 Live links..

Thank you for helping with your strategies…All your methods are inevitable for me :)

Reply
Brian Dean

Wow, that’s really great to hear Abdul. A 60% conversion rate is probably some kind of record! Keep up the awesome work :-)

Reply
abhi

This indeed a cool info for link building. i just love to read all the real stuff of your site.

Thanks

Reply
Brian Dean

Thanks Ahbi. Let me know if you give the strategy a shot for your site.

Reply
wahyu

I make a big mistake when sent mass email to promote my site

Reply
Brian Dean

No biggie. Just make your next batch of emails more targeted and you’ll be good.

Reply
wahyu

ok, I must find the right target first.

Reply
Jyoti

Nice Post! Yes I agree with the fact that “Guestographios” or infographics are really a good way to get quality backlinks, ultimately generating a lot of organic traffic.I’ll definitely try preparing and posting them for sure.

Best of Luck!

Reply
Brian Dean

Thanks Jyoti :-)

Reply
Spencer

Hey Brian,
Are you concerned about using this technique with the announcement that Google is going to crack down on Guest Posts?

Reply
Brian Dean

Good question, Spencer.

Not really. Guestographics don’t have the footprints (author bio, “guest post” categories etc.) that mire normal guest posts. In fact, in most cases, a manual reviewer wouldn’t even know that you wrote the intro (assuming they even cared).

Reply
James

Can you offer some great resources for creating infographics/guestographics? Thanks

Reply
Brian Dean

I’ve had the most success hiring infographic designers on sites like Elance and ODesk. I find that most tools leave you with generic looking infographics.

Reply
Brian Dean

Nice Spencer. I’ve also found some excellent designers there.

Reply
Roberto

It’s the first time I read your blog and man… It’s outstanding! Thanks for your unique and useful tips!

Reply
Brian Dean

Thanks Roberto! Let me know if you decide to give Guestographics a shot :-)

Reply
Mina Younan

I like the idea. but it does not show how will you reach those recipients. Are you talking about email blasts? I dont think so because it has to be personal. and if you are lucky enough to get atens of responses, will you send the same introductory text with the same links and anchor text to all of them? because I have seen site getting penalized for doing so. Again, I like the idea, I like the fact of not pitching anything in the email. I also like offering to write the intro. Thumbs Up! Brian I love your posts.

Reply
Brian Dean

Glad you enjoyed it, Mina :-)

It’s not really an email “blast”. It’s targeted, personalized emails to a set of targets. And you definitely
want to write 100% unique content for each blog that you write a Guestographic intro for.

Reply
Matt Satell

Great advice! All comes down to adding value. The more value you can deliver, the more likely you’ll be to get the link.

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Brian Dean

Boom. Well said, Matt.
“The more value you can deliver, the more likely you’ll be to get the link.” Love that.

Reply
Michael S. Doran

Thanks for the creative ideas Brian. I am looking forward to putting Guestographics to use as well as reading your newsletter!

Reply
Brian Dean

Glad you enjoyed it, Michael. Let me know how Guestographics work for you.

Reply
sanjay

Just found your blog and I am digging it! This is also cool strategy and easy to establish a connection with different bloggers out there. Thanks for the tips Brian!

Reply
Brian Dean

Thanks Sanjay. Let me know how things go for you :-)

Reply
claude

Hi Brian
I like infographic but I never thinking using that way:)
thanks

Reply
Brian Dean

Hey Claude, glad you found a new approach for promoting infographics. Let me know if you have any questions.

Reply
Christian Reese

I just have one question. All infographics have a brand logo. Should my infographic have a brand logo too?

Reply
Brian Dean

Yes, you definitely want your logo on it so that people will type your site into Google. Just make sure to put it at the bottom of the infographic so that people have a chance to see the content first.

Reply
Akash

Brian, where is the best place to get an info graphic made. How much do these usually cost?

Reply
Brian Dean

Akash, I usually use freelancer boards like Elance or ODesk. The price can range pretty dramatically, but expect to pay at least $300 for something decent.

Reply
Andras Gabrics

You are absolutely right. The title has the biggest effect in the success of an article. I have the same experience.
You have some very good articles. I’m keep reading… :)

Reply
Brian Dean

Thank you, Andras. That’s true: titles are HUGE.

Reply
Henk de Vries

Awesome video! You really are a great teacher. I have been following your blog for a while but haven’t really commented until today. I have learned so much from your posts, this one especially!

Reply
Brian Dean

Thanks for taking the time to comment, Henk. I really appreciate it :-)

Reply
Ali

Well I guess info-graphic is a great medium to communicate comprehensive information precisely. A lot of internet users are interested in statistical information so its a great seo strategy and will surely give this one a try and observe results.

Reply
Brian Dean

That’s true, Ali. Let me know how infographics work out for you.

Reply
Rob McNelis

Would you still include a footer source link under the infographic? Or is the link in the intro enough?

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Brian Dean

Good question, Rob. The link in the intro is enough.

Reply
Shital Bhalani

I have created two infographics for my blog. Both of them I made myself using Piktochart. I created the first one as a way to stand out and get some buzz when my blog was new. It definitely got out and was shared on a number of blogs (including Blogelina!).

I highly recommend creating an interesting infographic – it’s not as hard as you might think! Find a great topic people are interested in – make is visually appealing (use humor if you can!). You’ll get a lot of mile

Reply
Brian Dean

Thanks for sharing your story, Shital. You’re right: as long as your infographic is interesting you can do really well with it!

Reply
Travis

How do you think this strategy is going to hold up now that it seems to be on the radar of Matt Cutts as a link building tactic intended to manipulate the SERPs?

Reply
Brian Dean

Good question, Travid. It’ll hold up fine. It’s not really a guest post in the traditional sense. The link exists only to give attribution to the creator of the infographic…not in exchange for an article.

Reply
Rick

Brian, outstanding article. When you add the link in the introduction would you link to the infographic on your site or link to the site homepage? Also the link to warwick is dead I think it’s .ac not .ca

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Brian Dean

Glad you enjoyed it, Rick (and thanks for the heads up about the dead link).

To answer your question: I’d link it to the infographic on your site. But honestly, you could do a mix of both if getting homepage links
was a priority for you.

Reply
MoreDigital

Bookmarked. I can’t wait to test it next week with one of my client’s website!

Reply
Brian Dean

Nice! Let me know how it goes 😉

Reply
nitish kumar

Thank you so much Brian to point me to this seo technique.
I never thought you would reply to my mail.
You are the best dude.
keep rocking :)

Reply
Brian Dean

My pleasure, Nitish :-)

Reply
Brian Dean

You’re welcome, Jaspreet.

Reply
Michael

I must say this is brilliant idea. I usually create infographic and submit it to infographic directories. It doesn’t work!

I will try this method. Thanks for sharing this tips.

Reply
Brian Dean

Thanks Michael. This will definitely work better than infographic directories. Let me know how Guestographics work out for you :-)

Reply
Doc

Hi Brian … thanks so much for the information that you post … I make custom Lyric Videos and can not wait to roll me sleeves up and try some of your great SEO strategies…!!! Thanks so much

Reply
Brian Dean

He Doc. Sounds good. Let me know how Guestographics work out for you :-)

Reply
Dustin Jones

Your bribe idea is such a good technique.
Whenever you have something that someone wants, even if they just sort of want in, it’s golden! You could use the same concept in getting some backlink or clients that I’ve used

I went to DMOZ and found a very small niche category that didn’t have an admin. I applied and within a few weeks was approved. I think the fact that I’m industry expert in my niche helps out…. To my surprise, there was over 300 directory submission awaiting review!

Wow… Many were existing clients of mine. Some were clients I’ve lost. Some were ones I drilled over getting in the door with and others I had never heard of.

While I would never not approve someone if they said no, I would send them an email from my work email stating I received their directory submission and came up with an alternative site description that might read more properly and help with a keyword or two.

95% write back saying “yes” and thank me. I proceed to submit their listing and then email them a few days later telling them I approved and submitted their site. In the same email I’ll let them know of service we could do business together, but 50% of the time they asked about our services on the initial email without soliciting anything other than an improved directory listing (they can tell from our domain name and signature)

Such a great tactic when you think of ways for people to buy from you rather than selling them something…. There is a huge difference between the two.

Reply
Brian Dean

Wow, that’s one of the best comments EVER on the blog. Rock on Dustin!

Reply
Ahmad

hey Brian you didn’t show an example of introductory paragraph please show us a little example how to do it.

Reply
Brian Dean

Ahmad, if you look at the links pointing to Inspiring Interns you can find several examples.

Reply
justin

That’s really and effective SEO strategy. Thank you so much for letting us know.

Reply
Brian Dean

No prob, Justin. That’s what I do :-)

Reply
Ravi Kumar

Hello Brian. I loved your idea of building backlinks through Guestographic. I will surely implement it for my niche blogs. I have few questions related to building backlinks. You are the best person who can answer my questions.

Some guys are successfully ranking their seasonal niche sites on first page of google in just 2-3 days or a week. Is there any link building method to achieve that? Are they using black hat seo?

Waiting to hear from you. Have a good day.

Reply
Brian Dean

Thanks Ravi. Yes, that’s usually black hat SEO.

Reply
Scott

Awesome strategy here and a really clean video to go along with it, your blog is the so informative and easy to read it’s really quite a pleasure!

I’m going to be implement this strategy during June for a cyber-bullying guide we’ve created for a client – I’ll let you know the results!

Reply
Brian Dean

Sounds good, Scott. Definitely keep me posted (I’m always looking to publish case studies like this one).

Reply
Claudio

as a good quality content exposed in an infographic reaches audiences efficiently – all this sensational!

Reply
Brian Dean

Thanks Claudio :-)

Reply
Sarra

Awesome idea. Gonna test this out to see how I can tweak it for my clients.

Reply
Brian Dean

Sounds good, Sarra. Keep me posted. I’m always looking to feature case studies here (lots of traffic and leads for you!).

Reply
Hans

This is some valuable information cramped in just one page i’ll definitely try these methods on my site

Reply
Brian Dean

Thanks Hans.

Reply
Brian Dean

Sandy, fortunately not. As long as they’re legit, the more the better.

Reply
Matthew Smylie

Again, Brian, wonderful article.
Definitely going to apply this practise.

Reply
Brian Dean

Thanks Matthew. Let me know how it goes :-)

Reply
Roberto Sotelo

The article is simply fabulous, I will implement this technique and many of the other techniques mentioned.

Unfortunately, these techniques are not as eficacez in Spanish, but we will do what we can. Thank you.

Reply
Brian Dean

Sounds good, Roberto. Let me know how it works out.

Reply
Zurainny Ismail

Hi Brian, thanks a lot for sharing your knowledge globally. I can’t say that I understand everything as I still have lots (and lots) of things to learn, but I’m really happy to have come across your site. I subscribed, of course. 😀

Reply
Brian Dean

You’re welcome, Zurainny. No worries. Just take it one step at a time and you’ll be set.

Reply
Keith Breseé

Hey Brian!

This is totally like a twin to the Skyscraper Technique! :)

My first is already in the works! :)

Have you seen success with taking an already successful post (on your own site) and turning it into an infographic?

Be awesome!
Keith Breseé

Reply
Sandeep Kumar

Great Artice! Tried it and got encouraging results, it depends a lot on the content you generate more then the quality of infographics.

Reply
Marieke

It’s a really refreshing idea. By doing this, people don’t get bored by your actual plan to influence them. Great!

Reply
Brian Dean

Glad you liked it, Marieke.

Reply
Sarah

Hello Brain,
I m working in French sem, do you think this startegy ‘ll work ?
Thnkx

Reply
Brian Dean

Definitely, Sarah. It may even work better because there’s less people using it.

Reply
Brian Dean

You’re welcome, Bradley.

Reply
Pierre Angela Cruz

Is this the same SEO strategy for magento website? I mean e commerce magento website? thanks

Reply
Brian Dean

Yes, Pierre, the same principles apply to all ecommerce sites.

Reply
Derek

Awesome work. I can’t wait to try this out in the next few weeks.

Reply
Brian Dean

Sounds good, Derek. Keep me posted :-)

Reply
Allan

Everytime I do some kind of SEO search in Google backlinko seems to be on page 1. Im impressed! 😀

Reply
Brian Dean

What can I say, Allan, I practice what I preach :-)

Reply
Errick Greene

Hi Brian,
Great information Brian. I noticed how in the first email was more of a feeler. Do you feel that by asking first and then providing a follow up email with the guestographic converts better than doing the exact same process except adding the guestographic in the first email? Thanks

Reply
Brian Dean

Thanks Errick. Yes, definitely. The feeler email is definitely the way to go.

Reply
Nick Bulwin

Hey Brian,
Whats going on buddy. Can you implement this same method for a infographic you already published on your blog? Or is this method just for infographic content that is not published on your site first.

Thanks bud!
Nick

Reply
Brian Dean

Hey Nick, either way works. In David’s case the infographic was already published on their site.

Reply
Cem

Hi Brian
Just wanting to know if this would still work for an Ecommerce website? Because I have a ecommerce website, I don’t think it will be a good idea for me to post an guestographic on my own website.

Cem

Reply
Brian Dean

Cem, you’re actually not publishing the guestographic on your own site.

Reply
Angela

Hey Brian, you mentioned that “this permission-based approach applies to any marketing strategy, not just Guestographics.”
I am writing a cold email to land on my first content marketing gig. I have written a content marketing plan for the client. Would you advise me to apply this permission-based approach or directly attach my PDF file to the client on the first email?

Reply
Brian Dean

Angela, I’d use the permission-based approach. It’s almost always the way to go.

Reply
akash

Hi Brian,

Awesomeness as usual. I was having difficulty with something and thought would ask you today. What subject lines do you use usually for guest posts and infographics ? I tried with “guest posts” in the subject line and most times the opening rates are less than 20 % ( tracking with mailchimp ). Please assist me on this.

Reply
Brian Dean

Thanks Akash. It actually depends a lot on the strategy. I usually prefer something simple like “Infographic for (SITE)”

Reply
Aly Ahmed

I appreciate your killer strategy, David.
Brian, thanks again, for posting an article that’s worth reading.

Thanks,
Aly Ahmed

Reply
Brian Dean

You’re welcome, Aly :-)

Reply
Swayam Das

Brian Dean you are the most finest SEO person in this industry :-) We all know about infographics but who could have thought how to implement it from the supplier’s side. Awesome Idea! Thanks.

Reply
Brian Dean

:-)
Thanks Swayam

Reply
Jirawat Worasubhakorn

Learned and Digested! This article is clear and easy to understand. I Must do this SEO strategy with my own website, thank you very much Brian.

Reply
Brian Dean

You’re welcome, Jirawat.

Reply
Lars Crampton

Great concept Brian, I am going to implement this for my business and look forward to more of your advice!

Reply
Brian Dean

Sounds like a plan, Lars :-)

Reply
Sean

Very interesting tactics Brian – definitely going to give it a try!

Reply
Mandeep Singh

Hey Brian, thanks for bring such a great, usual and valuable write-ups. Mostly lengthy posts let the users bored due to lack of confidence and interesting points on them. But I usually found your post very interesting with confidence till the last phrase of the post. Now it’s time to practice it… John Mathews said above I will also wait to see good results soon. Thanks

Reply
Peter Huang

That sounds a good idea to get backlinks passively but the steps look a little bit complicated.

Reply
Mike Robertson

WOW! I am definitely a fan! Any thoughts on developing guestographics for criminal defense lawyers? I was thinking of making a DUI Infograhic!

Thanks for all that you do!

Reply
Brian Dean

Thanks Mike. Hmmm, that could work. Only one way to find out :-)

Reply
John Hall

Brian , Your post definitely informative . Now it’s time to try Guestographic Method . Thanks !

Reply
Franklin hatchett

Awesome read Dean! A lot of really good information in this article. I’m sure I’ll put this to good use :)

Reply
Brian Dean

Thanks Fraklin. I hope you do. As you can see, Guestographics can pay off…big time.

Reply
Liam Chappells

Hey Brian, great post!

I’m right at the start of trying out the skyscraper technique with my new blog post so I’ll let you know how that goes (it’s already got great results!)

I’ll be sure to try this out next and give you an update!

Reply
Brian Dean

Thanks Liam!

Oh cool. The Skyscraper Technique is great. But you should definitely Guestographics. I’ll keep an eye out for your update 😉

Reply
Brian Syuki

Great case study. I will be making an infographic soon, thanks taking your time to share this one.

Reply
Brian Dean

Nice! This is perfect timing then, Brian. Don’t forget to pop back in here and let the rest of the Backinko community know how Guestographics worked out for you.

Reply
Carl MacDonald

Great stuff as always Brian. I recently published an infographic for a client having wanted to try your Guestographics method for a while. Doing well so far, managed to bag a few links.

Another outreach method I used was searching for weekly or monthly link roundups – I know you’re an advocate of this for other kinds of content so I used it in my Guestographic outreach.

Managed to score a great contextual link from a relevant blog too! :)

Reply
Brian Dean

Oh cool! So Perrin and David weren’t alone in their success, eh 😉

Yup, roundups are great if you can find em!

Reply
DLMonte

It seems like an awesome form of link-baiting except you are bringing the bait to the reader. Appreciate your killer approach…

Reply
Brian Dean

Well said, DL. I like that way of putting it :-)

Reply
Gunawan

This is good idea Brian. But looks like it only work for US/English website, and it won’t work for non US/Englsih, because my website is in one of Asian language, and I want it rank for local search. Even if I make guestographic in English, the US traffic is out of target. I wish there’s same way for local search in Foreign language. Sigh…

Reply
Brian Dean

Gunawan, why can’t you create an infographic in your language?

Reply
toby dean

Hey there,
Noticed that perrin got a link from huffington post as well from this Graphic(great work BTW), i’d be interested to hear if that was via outreach or whether they just picked it up, if perrins following the comments thread?

Reply
Brian Dean

Good catch, Toby. Not sure how I missed that link. Perrin will be here today to answer questions so he can shed some light on how he got this awesome link.

Reply
Perrin

Hey Toby,

That was mostly through outreach. I’ve been trying to chat with a few journalists to partner up on an article. That particular journalist resonated with some of the content, so I gave her a few ideas and some research for one she could write. Ended up getting a great link out of it (on purpose, of course).

I’m still trying to refine this process. Those links are great, but they take a long time. It may be easier to just write and A+ articles and submit them to big media sites yourself. Still testing :)

Reply
Ammanulah

This is the first post I am reading on your blog, and I just love how your content flows, I am looking into ways of building quality links and I think I have found the source of information. I knew about infographics before but this Guestographics this is news to me and will definitely try it out. Thanks man

Reply
Brian Dean

Sounds good, Ammanulah. Definitely try it out and let me know how it goes.

Reply
Dejan Mincic

Hey Brian,

Just got your email about this great article, and I had to read it right away.
Love the guestographic method. I already have great designer who will help me to try your strategy in the next month or two.
Can’t wait to see the results.

By the way, your page is now ranking #1 for “on page seo” keyword!
Very good work! :)

Reply
Brian Dean

Hey Dejan, That’s perfect. Finding a good infographic designer is no small feat. So that’ll help quite a bit.

#1 you say? That’s good news 😀

Reply
Lindsay

And in the Google answer box!

Reply
Tao

Just had an interesting thought – you could use this process in reverse, finding existing infographics that people have made and asking them to write you an intro so you can publish it on your site.

Works for them as they get the backlink and you get some unique content for your own site that your readers will love.

Reply
Brian Dean

Good idea, Tao. I really like that idea. A win-win.

Reply
Samrat Pasham

Brian, I am fast becoming a fan of your blog posts. I always seem to learn a lot from them. The Skyscraper technique was awesome and Guestographics sounds like an amazing extension of the idea. Can’t wait to try my hand at it.

Reply
Brian Dean

Hey Samrat. Glad to hear that you’re going to give Guestographics a shot. Keep me posted :-)

Reply
Suren

A million thanks, Brian.
There is a reason why I take time to read your newsletters. They contain “information”. I have unsubscribed from, I think, over 50 newsletters, because they contained almost nothing that I could use. It is easy to promise but difficult to deliver. Your newsletters deliver. This newsletter made me realise a truth. I am neglecting graphics or rather infographics and now the new term “guestographic” . My passion lies in writing and people look a lot for images! I need to change my strategy. with 90000 impressions and a conversion rate of 0.52%, I think it is time to be “rational”. Thank you for the straightforward newsletter

Regards
suren

Reply
Brian Dean

Happy to help, Suren.

I’m the same way. I’d say (literally) 95% of the SEO content online is fluff and filler. I work my butt off to be the 5% that delivers the goods.

Also, adding some graphics to 100% text content can definitely help.

Reply
Paul Baker

Hi Brian, superb read! I have a website selling mattresses, I will definitely use this technique.
Just trying to think of an angle to concoct a great mattress related guestographic – Any ideas anyone??
Thanks again Brian, Great Article.

Reply
Brian Dean

Thanks Paul. There’s so much great data about sleep out there. That’s the first idea that popped into my head.

Reply
Perrin

Maybe I can tack on a bit here, since content is my trade. I’ve been chatting with a lot of people about guestographics, and many seem to get hung up on finding something super specific to their niche.

Usually, that’s much, much more difficult than creating something less specific. I don’t know your market, but I imagine it’s probably pretty tough to come up with a killer, highly viral, highly shared infographic about mattresses.

There are 3 approaches I’ve found to get around this:

1. Go broad, like Brian says (e.g. make something killer about sleep in general instead of about mattresses).

2. Go for something related but more shareable. For example, you could make a funny infographic about different ninja techniques for stealing blankets back from your spouse. Just something really fun that people will share.

3. Intersect your niche with some other market and make an infographic you can cross promote. In your market, one idea might be put together a huge list of bedroom design ideas and reach out to interior design blogs. Or, if you wanted to do something even crazier, you could create a massive collection of different player-made homes (including bedrooms) in RPG games and promote it to video game blogs.

But the idea is that to get the most reach, you have to find creative ways to cast a wide net.

Reply
toby dean

Solid Gold!

Reply
Akshay Joshi

Yes Brian! Why not? I’ll try guestographics and will let you know how that worked for me.

Reply
Brian Dean

Why not is right, Akshay 😀

Reply
Harald Schendera

Superb tactic. I just added Visually and Alltop to my bookmarks. Alltop is a brainchild of Guy Kawasaki. The first book I ever read on marketing was his “How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit” (1996). Like you said earlier: Good titles / headlines make all the difference!

Reply
Brian Dean

Thanks Harald.

Wow, I didn’t realize Guy had a book out back then. That title is aaaamazing.

Reply
Jimmy

Brian

Excellent article as always!

Loved the piece with integrating popularity with Visually!

Reply
Brian Dean

Thanks Jimmy. Yup, Visually is a gold mine for infographic topic ideas.

Reply
Brian Dean

That’s awesome, Sue.

Thanks for sharing your results with the Backlinko community. Impressive stuff.

Reply
Nick

Hello Brain,
I have been fan of your blog from long time.. I have learned many new SEO techniques and it help me alot. Thanks for that :)

Guestographics is out of box i idea never heard nor never tried but after watching Perrin & Davids blog and success story.. I am very tempted to try out this soon.. Thanks a lot Brain again :)

Reply
Brian Dean

You’re welcome, Nick. Perrin and David’s results are pretty inspiring right?

Reply
Nick

Yup they are very inspiring i am already started on this :)

Reply
Nigel

This is something that I should definitely has a crack at. Seems that if you get it right the results are amazing!
Thanks!

Reply
Brian Dean

I agree, Nigel. Definitely give it a go. As you said, the payoff is HUGE!

Reply
Joshua Woodman

Hi Brian, I wonder, for video content, would you suggest the same Guestographic technique? Even though the original source is on YouTube- you could still create a contextual link in the intro you send to the prospective linkers, yeah? Or is there a different technique that you have found works better for video content? Great post!

Reply
Brian Dean

Hey Josh,

Hmm. That could work. My only reluctance is that people are more apt to dedicate a post to an IG vs. a YouTube video. But if the video was a good fit I can see Guestographics working. Worth testing for sure.

Reply
Lucian Wu

This is fantastic stuff Brian. After you’ve written your unique content for them, and either sent the content via email, or an attachment in word, how do you ensure that they keep the backlink in their post? Simply copying and pasting will remove the HTML backlink.

Reply
Brian Dean

Good question, Lucian. I tend to send the content in HTML format. It’s easier for them to copy and paste and it preserves my link.

Reply
Emily Veach

Hi Brian,
Thanks for the great post and clear steps to try this on my own. I had a couple questions for you:
1. Do you have any case studies for B2B? Or any ideas how the strategy might differ from B2C niches like dogs and fashion?
2. Looks like David’s site has dropped off the front page of Google. Any idea why? I don’t see inspiringinterns.com in the first five pages of Google search results for the term “internships”
I learn from every one of your posts. Often I skim more than I read, like skipping ahead in a thrilling novel to get to the good parts :)

Reply
Vytautas

Hi Brian,

That’s an awesome case study I’m definitely gone try this link building method for my new niche site. You always publish the best case studies…

What would you offer for people who don’t want to pay 250$ for info graphics, because I’m just starting out. Is there any good alternative to info graphic designer? How to get cool info graphic templates for free or maybe at lower price? I think I would try to make by myself.

Anyway great work!!

Reply
Brian Dean

Thanks Vytautas.

If you’re a good graphic designer you can use a tool like Piktochart.

Reply
Sawaram Suthar

Brian, you again provided an awesome SEO strategy! I know somewhat that Guestographic can work but don’t know it could increase 900+% traffic. I can’t wait to try this techniques for my own blog.

Reply
Brian Dean

Hey Sawaram. That’s what I do :-)

Keep in mind that Perrin’s 900% increase was for a new blog. It’s harder to get those sort of numbers for a site that already gets a lot of traffic. But yeah, it does
give you an idea of the power Guestographics bring tot he table.

Reply
Cherlyn

This could, I repeat, could not have come at a better time. I was going to do the exact same thing, and promote it, but you’ve just drastically simplified the promotion process for me. I am already a graphic designer and and marketer so I don’t have to pay anyone to write my content or design my infographic for me. I’ll be keen to let you know about my success in a few weeks.

Thank you SO MUCH for this!

Reply
Brian Dean

Oh nice! Funny how that works out sometimes, right?

Look forward to seeing how Guestographics work out for you, Cherlyn :-)

Reply
Farhan

Hi Brian, Fantastic post as always. please correct,
“Perrin had to options:” i think its Perrin had two options.

Reply
Brian Dean

Thanks Farhan. You rock. Fixed :-)

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Ted Parry

Hi Brian,
Love this article. Recently I’ve been having a MASSIVE mindset shift from standard competitor research based outreach and guest posting to a more of a promotion of higher quality pieces.
The results have been fantastic!
However I have a quick question, from an SEO perspective do you see these types of links to just one page on a blog post as being more effective than doing outreach/link building for your category pages and spreading it. For example if I wanted my client to rank for adidas running shoes, is it better to make a massive infographic with a link on the page to my category page & do the guestographic method or get specific direct links to that page?

Thanks,
Ted

Reply
Brian Dean

That’s good to hear, Ted. Props on your success. That approach has worked wonders for me.

Well I’d never rely on one strategy or approach to rank any page. So to answer your question, you should do both :-)

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Arcee

Hey Brian,
Thanks a million for this post. Can’t wait to use this strategy.
I just want to clarify the final step. When sending the intro for the infographic, how do you make sure that when they post that intro on their blog they’d include the embeded backlink to your site? :)

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Brian Dean

You’re welcome, Arcee. I just send the intro in HTML as a .txt file. Easy peasy.

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Arcee

So the intro on the HTML .txt file would include both the link to your site and the link to the infographic? :) My apologies for finding this hard to understand. Newbie here. Lol!

Didnt expect your reply to be that fast. Big thanks Brian you rock.

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Brian Dean

There wouldn’t be a link to the infographic. Just HTML for the image. The link to your site is in the intro itself.

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Arcee

Thanks so much Brian. I’ll try it… we’ll see what happens.

Jyoti Chauhan

Hi Brian,

Great strategy to get links from authority sites and rank at no.1 spot. I am going to give a try for my blog. Hope I will get some good results.

Thanks
Jyoti

Reply
Brian Dean

Hey Jyoti, Sounds good. Let me know how it goes.

Reply
Sean Smith

Hey Brian,
I love this post. I’ve hit a wall with angles and strategies for promoting posts for my company. I feel after reading this post a world of opportunity has opened up. Also, it’s really cool that you featured Perrin. I learned about him at nichepursuits.com. He’s a great person.
Thanks,
Sean

Reply
Brian Dean

Hey Sean. I’ve been there. Guestographics definitely open up a lot of awesome avenues that no other strategy can.

Oh definitely. Perrin is the man!

Reply
Perrin

Thanks for the NP shoutout man! Glad you enjoyed reading our stuff over there. :)

Reply
Reich Richson

Hello Brian.
Very informative article. Your posts are so addictive. The concept you mentioned in the above article is relatively new and would like such more concepts. But I have a few questions. How do I create an infographic by myself.. and what about the contacts… How do I find them.. like 200 in my keyword niche……????

Reply
Brian Dean

Thanks Reich. I recommend hiring a designer (unless you’re good at design). In terms of finding contacts, Sellhack.com is great.

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Reich Richson

Hi Brian. That was quick. I installed Sellhack chrome extension. But I’d like to get contacts of website owners, editors and blog owners, automatically. Like when I enter webstie or blog address, I should know whom to contact for a link.. What are the techniques followed by you in this context?

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Brian Dean

Reich, there isn’t a tool that can do that because you need to know the person you need to contact. For example, if you ran a tool on NYTimes.com, how would it know the right person?

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Reich Richson

Hi Brian.
First of all I’m tight on budget and also a part-time blogger like spending 2 to 3 hrs per day on blogging. So how can I find the link opportunities as you mention without finding the contacts easily…….I can’t manual email 200 or 300 blog owners.. So there has to be an easy way out….Also will guest publishers be interested in including a link to your blog if you provide free infographic. I’m skeptical.. All your articles look so juicy, but I doubt whether beginner bloggers can apply your strategies…

Brian Dean

Reich, if you’re serious about your blog you’ll put in the work. There’s no easy way without spamming.

And to your second point, Perrin had a brand new blog and found success with this strategy.

Perrin

This is a huge pain, and a tool that could do this would be groundbreaking. You could scale outreach by 1,000%. But, as Brian said, there’s a subjective, decision-making element that’s tough to automate.

So, since I can’t automate this process, I outsource it.

For example, I’m working on my third guestographic campaign, and it’s a gigantic one. I’ll be contacting about 1,000 sites. To do that, I found a researcher on Elance and paid her $300 to find contact info for the BEST person for each site. Then, I just uploaded that spreadsheet to BuzzStream.

If that sounds expensive, consider that at 5% conversion (my conversion rate from above), the cost-per-link is really low (about $10 per link with all costs included).

PRO TIP: Research can go wrong, and some freelancers are just bad. So, hire 3 people for a short test project, and give them all the same list of 50 or so sites. See who does the best and hire that person. I did that, and one of the three turned out to be an absolutely incredible research machine. She does all my contact finding now. :)

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Matt

Perrin,

One thing missing from this article is your ROI in terms of actual dollars. Its great that your getting about $10/link but what has that meant for the ChewieSays.com business in terms of profit?

If it costs you $300 to design the infographic, $300 to get the contact information for outreach, and then (just guessing) probably 5 – 15 minutes per contact to secure a link, you’re investing a ton of time and money per post.

Take into account the time it took to research and write the post, if you were to bill hourly its probably akin to something like $3,000 – $5,000/post of investment. That’s a huge investment when you consider you’ve got 50+ posts so far.

Are these posts and the resulting traffic converting to amazon sales for you?

Do you have an estimated profit per post your working after to justify the financial risk?

Your blog is brand new and you’re not ranking for much now or getting much traffic from your efforts, how long do you think it will take for you to recoup your investment and start earning profit on the blog?

I’m a big fan of Backlinko and NichePursuits but I always have trouble rationalizing spending so much money/effort into something that may not lead to stable income.

Reich Richson

Hi Perrin, Brian and Matt.
This is a good discussion and should be continued into a group discussion in a circle or some other area. First of all I like backlinko because it’s little better at giving honest ideas about SEO, unlike many other sites which just “hype” the situation. But still its too far to help a common and single blogger. Yes Matt, you are right, the ROI should be taken into consideration. If we are like big brands and can invest in resources, money and time, than this question doesn’t arise. But for single and part-time bloggers like me, it’a a huge investment. I also doubt whether Brian is working single. This type of success only happens, either if you outsource your SEO or work in teams.. Also the above 2 case-studies are only a cent and would like to know the honest comments of other bloggers who have tried this technique and what success they have got in ROI. If atleast 10 to 15 case-studies like this happen, we can believe in this technique. Also if this becomes a huge success, there is the problem that Google may penalize this technique. So its all time and resources. What do you say experts?

Richard

Where do you recommend to go to find either a designer to create an infographic or a way to do it yourself? Thanks for the idea and I think it is time to read your original article on guestographics. You always produce excellent articles, would you mind sharing how much time you typically put into each article, writing, research, promoting? Thank you! Richard

Reply
Brian Dean

Richard, I recommend hiring someone on a site like Elance or 99designs. I spend 20-hours on each post.

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Brian Dean

Glad to hear that, Matt :-)

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Harshit Sharma

I want to clarify that guestographics work in every niche or somewhat special. Is it works in news or technology niche.

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Melissa

Hi Brian,
Love it! I’ve toyed with infographics but have never been this meticulous in the promo process, so I certainly want to give it a try.
Is there a recommended size range (min/max) for the infographic so it will view nicely on blogs/sites/Pinterest etc?
Also, (thinking out loud) perhaps it’s beneficial to get the artist to also do a truncated version for sites like Facebook and Twitter?
Thanks!

Reply
Brian Dean

Sounds good, Melissa. In my experience this super-organized promo is a big difference-maker. Hmmm. I’d create one big one (doesn’t matter how big) and another truncated one for social media.

Reply
Will

Hey Brian, amazing content again. Thank you so much. It begs the question I think many information marketers struggle with; how do you reconcile wanting to provide amazing content on your blog, with wanting to provide amazing value to the people who take your course? I would love to know your thoughts. Many thanks.

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Brian Dean

Hey Will, thanks. As many SEO That Works graduates will tell you, I save my best stuff for the course. So I guess that’s my way of reconciling it: putting my best stuff in the course and covering the rest on the blog.

Reply
Andrei Calina

Hi Brian,
This article is just perfect. I’ve just finished designing an infographic and today I was planning to try reaching some influencers. Your tips totally changed my strategy and I’m definitely trying them!

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Brian Dean

Oh cool. Let me know how Guestographics work out, Andrei.

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Henry Chen

Hey Brian,
It’s really great case studies!
I am creating an infographic now for a client of mine, and will be posting that first thing in the morning. I cannot say how much I appreciate your effort to share this with the world.
Once again, thank you so much for your information, Brian. I cannot wait for your next post!

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Brian Dean

Thanks Henry. Oh nice! Guestographics should definitely help your client’s infographic get some traction :-)

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Meredith Rose

I was still on the fence about the infographic issue until I read this post. No matter how you look at it there is work (sometimes a lot of it) involved, but in the end you get can get some major positive publicity. It can be so hard to find a way to put yourself and your niche out there, but maybe the Guestographic method, if all of the circumstances are just right, could be just the thing to accomplish that.

Reply
Brian Dean

Sounds good, Meredith. Infographics aren’t a magic bullet by any stretch of the imagination. But when used with something like Guestographics, they can definitely help.

Reply
Zulhilmi Zainudin

Thanks Brian for sharing this scripts! My outreach process would be much easier after this. 😀

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Brian Dean

No worries, Zulhilmi. Those scripts are HUGE.

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Scott Flear

Brian you are effin awesome!

Only been a follower for around 4 weeks but used many of your techniques with great success. I’ve managed to land 19 links from broken link building strategy, and to make that even more impressive I only had 20 replies.

19/20 replies with links is incredible and I managed to land 3 .edu links with DA 85+!

Quick question… would you make the contextual link in the footer link to a specific article or homepage? What about e-commerce? Ranking for an article is good but ranking for a product is the aim. Would love your thoughts on this.

cheers

Reply
Brian Dean

Thanks Scott. Wow, those are legit results. Congrats.

I just make the link a link to the infographic on my site. If you’re good with on-site SEO you can use article links to rank ecommerce pages.

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Scott Flear

Thanks for the reply Brian.

My usual technique would be be to optimise the post for On page seo and have a link to the targeted e-commerce page within the first paragraph.

I recently re-arranged links on the homepage. Over 400 links! Instead of having a drop down for a category with 30+ links to different models I cut it down to the 10 most popular and then the other 20 were placed on the category page instead of the home page. My theory is there will be more link juice on the homepage this way and it will filter a lot better through the site using a hierarchy type structure. I understand you’re busy but if this sounds like a good idea would be great to let me know!

Thanks again

Reply
Ben Doyle

Hi Brian,
This blog post was AWESOME and really opened my eyes to the opportunities that are out there.
But I have a question…
I have a niche website that is about a specific form of exercise but having looked on visual.ly my seed keyword brought up very few results with very few views :(
Now, I do have some keywords that get a high number of searches per month so surely a guestographic should work well, despite there not being a lot of results?
I look forward to hearing your thoughts,
Thanks again for the eye opener!
Ben

Reply
Brian Dean

Hey Ben, Thanks. I’d check out Perrin’s comment above. He outlines how to get around that issue.

Reply
Ben Doyle

Hey Brian,
Thanks for pointing that out!
Sorry to be a pain but my imagination isn’t all that great – I have a website about rowing and rowing machines which is really quite niche and even after reading Perrin’s comment above nothing springs to mind…
Thanks
Ben

Reply
Roland.Z

Hi Brian!
What’s great about your blog/website is that you teach real working white hat strategies that are ready to implement without much of boring theory or useless stuff.
Thanks for the nice tutorial and those encouraging case studies.

Reply
Brian Dean

Thanks Roland. That’s what I set out to do with my blog. No fluff or theory. Just what works.

Reply
Malik

Thanks Brian, An amazing post as usual. I found a few gems within your comments too. Will definitely be adding ‘The Guestographic Method’ to my SEO strategy book.

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Brian Dean

Sounds good, Malik.

Reply
Annie

Brian all of your posts inspire me to get up and do something! I love your actionable style. I am brand new to the blogging biz and currently have 0 traffic. I am hoping to use this as well as other strategies I’ve learned from your posts to change that number! Thanks for all the great info!

Reply
Brian Dean

Annie, Guestographics definitely have the potential to help your new blog get off the ground.

Reply
Kyle

This is one of the most extensive posts I’ve read on actionable SEO strategy! I’m totally going to follow the blueprint you laid out and create a similar infographic for my fitness and nutrition niche. You’re crushing it Brian!

Reply
Brian Dean

Dude, that’s awesome Kyle. Look forward to seeing how it goes :-)

Reply
kuba

hey Brian, amazing post! I am super happy to have found your blog. keep it up!

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Brian Dean

Thanks Kuba :-)

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Nirav Dave

Hey Brian,

Awesome post. Already working on it! Will be sharing soon. I wondering if I could land the infographic designers contact somehow Who has done this for these guys? Its difficult to find a good one these days for this price.

Thanks. Nirav.

Reply
Brian Dean

Thanks Nirav. I’ll keep an eye out for your update.

I’m not 100% sure who David used, but Perrin used a freelance designer that focuses on infographics.

Reply
Dany

Hello Brian !
Nice article (as usual!)

I think I could try this technique but later on, I don’t have enough money to pay a freelancer …:/

I have just a question :
I’m writing a very long, detailed and up to date post. It looks a bit like the Neil’s guides on Quicksprout.

When I finish writing and impoving that article, what kind of email template can I use to get backlinks ?

I’m really working hard on it. I have already spent 20 hours just writing the first chapter and doing some research.
It would be very disappointing if I didn’t get any backlinks or shares for that post !

One more time, thank you very much ! You give so much USEFUL information (for free) !
Thanks !

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Brian Dean

Thanks Dany. That would depend on the content, the person you’re reaching out to etc.

Reply
Karan Bhagat

Brian, you are just awesome, the tactics explained here are completely unique, following some of your tactics I have also been able to fetch the reply from sites like Huffington. Soon gonna share on my site and with you that how I grew my traffic by more than 1000% :-)

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Brian Dean

Oh nice! Glad to see you’re putting my strategies into action, Karan.

Reply
Anthony Khoury

Nice article Bryan! Very helpful! Would you recommend using a theme for infographics for a specific website?

Reply
Brian Dean

Thanks Anthony. I recommend just hiring a freelance designer on a site like Elance.

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Patrick

Brain,
Killing it as always, but quick clarification.
When you post the introduction with the contextual link, is the actual infographic in the same article or is it linked to?
Please direct me to an example of a post of this nature.
Thanks a bunch,
Patrick

Reply
Brian Dean

Thanks Patrick. Not sure what you mean…

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Joe

Brian – your past guestographics posts have inspired me greatly! I executed on this a few months ago using your tips and got some killer links from Hubspot, Entreprenuer, MakeUseOf and more! Happy to share the little case study with you if you do more of these in the future!

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Brian Dean

Hey Joe. Wow, those are some serious results. Nice work.

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Sai Kurra

From your post I understood that making quality infographics and marketing them correctly will give a bunch of quality backlinks.

An awesome strategy

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Brian Dean

Especially the “marketing them correctly” part :-)

Reply
Stefan

It goes without saying that these case studies are worth their weight in gold. What bugs me are my excuses :( I read this blog post and thought to myself: I’m ashamed for not doing anything.

I can honestly say that anyone, just by following your blog, and none other, can build a thriving, profitable blog.

Some day I hope to be able to email you with my success story. Until then, back to grinding away at my own biz 😀

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Brian Dean

Trust me, I’ve been there too. You can totally do it, Stefan!

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Stefan

Thanks man. You’ve no idea how much it means coming from you.

Reply
Manni

Another amazing post, Brian!

I have a specific problem:
I have several niche magazines and around 1000 sites on average are out there for every niche. Our outreach guys have excel sheets with all relevant blogs and websites. Should I build a new infographic every month and send them out there or do you think you can hurt your reputation when you write people too often and they feel spammed?

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Brian Dean

Hi Manni, I’d only email someone once unless you have a relationship with them. Otherwise, as you said, it’s spamming.

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Angela J

Hi Brian, i can’t remember how I found your Blog last year, but it stuck me as one of the best I’ve come across. Which is why I subscribed to your Newletter.

Excellent post and idea, I was just thinking how I could construct my next article and this post has inspired me to do it differently. It may take a little longer to do, but it will be worth it.

My one concern about this strategy is the 150 -250 word intro to the Infographic. I’ve never done this before, I’m kind of lost at what I would say. Also, if I target 300+ possible prospects and get a 5% response, writing 15+ different intros could be quite a task. Do you have any examples of the of how to word the intros?

Once again excellent content!

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Brian Dean

If had to guess, I’d say you found me via SEO.

I wouldn’t worry about that issue. It’s not that likely that you’ll have 300 prospects on your list. But if you do, I guess that means a lot of coffee and late nights :-)

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Angela J

LOL Okay, I just get on with it and let you the results! Thanks.

Reply
Chris Hansen

Hi Brian
This was extremely useful for me – can’t wait to give it a go 😉

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Brian Dean

Sounds good, Chris. Doooo it :-)

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Paul

Awesome stuff Brian! I have executed the Skyscraper method and got a baffling conversion rate of around 25%. The guestographic method is next up! 😀

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Brian Dean

25% is nuts. Hopefully Guestographics will also work well for ya.

Reply
Justin

Im looking for infographic sites to leave backlinks.. do you have an article on that?

Reply
Brian Dean

I don’t recommend using infographic directories, Justin. You’re much better off using Guestographics.

Reply
Angeli Yuson

Hi Brian
I loved this article and it has really inspired me to give Guestographics a go! I actually love sharing Infographics and your method has made it much easier and i like the step by step guide to facilitating this.
Cheers
Angeli

Reply
Brian Dean

Hey Angeli. If you already have experience with Guestographics, then you should do great. Remember that this was Perrin’s first one.

Reply
Alfred

Hi Brian,
Thanks for sharing to us wonderful insights on how we can take advantage on such realistic idea. I will try to do this.

Reply
Brian Dean

You’re welcome, Alfred.

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Dennis Seymour

Hey Brian!

Love the case studies!

I’m actually in the middle of a similar one and I linked to you.

Would love if you could take a look at it (this is a feeler before I nag you for a link!!!) kidding!

I think I missed the guestographics post in the past but I’ll definitely apply that to this new post of mine :)

Reply
Brian Dean

Hey Dennis, why thanks for the link :-)
Sure, send it over to my email or via the contact form and I’ll check it out.

Reply
Pankaj Solanki

Hey Brian,
I used your moving man method and landed 25 authority links but still, my site is not ranking :(
Can you help me?

Reply
Brian Dean

Pankaj, what does that have to do with this post?

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Oyekunle Damola

Wow!!! Just Wow!! I like how you use case studies. It helps to show that all the methods you talk about actually work. I am also going to follow this procedure and see what results I get. #fingerscrossed Thanks once again for sharing this.

Cheers.

Reply
Brian Dean

Thanks Oyekunle. I’m with you 100%. Case studies are HUGE. Otherwise it’s just “here’s what might work” style content.

Reply
Rahul Biswal

Hi Brian,
Another great in-depth post. I am just looking for appropriate topic to make an infographics. Can You tell me any website which provides free service for making infographic.

Reply
Brian Dean

Rahul, I’m not sure if a free service exists. For Guestographics to work you do need an awesome infographic. So I’d invest in it.

Reply
Luisa

The first time I used guestographic it worked like a charm: 5 quality backlinks out of 63 emails. This time with a different niche it is working worse… But I only sent 45 emails until now. Let’s see what happens :)

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Brian Dean

Oh nice, Luisa. 5 out of 63 is really impressive. Let me know how round #2 goes.

Reply
Luisa

Hi Brian, round #2 is not doing so good, just 2 out of 65 :(

I guess it also depends on the niche, but still, 2 good backlinks from just a normal post converted into an infographic is a great deal. And it´s very motivating to see that big websites link back to you happily!

I will for sure try #3. I will let you know. Thanks for the strategy, it´s great!

Reply
Sienna Kruger

Its so clever, I have been designing infographics for corporates and never knew the hidden power. I need to think up a good topic…. hang on I have one, Why e-invites are better than paper invitations. Thanks so much.

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Brian Dean

Sounds like a good topic, Sienna.

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April

Hi Brian,

This post is a real eye opener. I have simply been publishing posts without giving much thought toward how to make it more appealing to users (and of course wondering why I am not getting any visitors). Your post gave me some creative ideas that I can use right away. Thanks.

Reply
Brian Dean

Sounds good, April. I think you’ll find that a super-strategic approach to content pays off.

Reply
Viljoen

I think I am going to try this. Maybe I will have my own case study :)
I did a little bit of research on the keyword “22 Ways Dogs Make Humans Healthier” and found that the competition was not that strong and the avg searches per month is very low for that keyword.
I also see that he has a couple of internal links to other posts on his site.
Is the main purpose of his post to pass “link juice” through to his other post or is it to bring up his domain authority because the traffic that his post bring from Google is a very low?

Reply
Brian Dean

Sounds good, Vijoen. Let me know how it goes.

I actually don’t think Perrin was targeting that specific keyword. It was just a topic idea. I think the main purpose of the post was to build domain authority, brand awareness and referral traffic.

Reply
Michael ONeill

Hi,
Very good post. I’d like to ask one question though; Do we have to create our own infographic to make this work or can we make use of an already existing one by embedding the code for it?
Michael

Reply
Brian Dean

Thanks Michael. You definitely want to create your own.

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Jay Garmino

I just couldn’t believe that this one of the most innovative and creatively crucially important tools are being offered to the publishly. I Am gratefully fortunate enough to have discovered your site Brian. I’m extremely excited to have receive any update blog from you because i know for sure every piece of informations are essentially valuable to my journey in my personal online business success. From Keyword Research, SEO Strategy, The Skyscraper Techniques, Real Case studies to Backlinking white hat tips, 200% of my add-on organic visitors was the result from my sweating nightmare works using just your resources. Theres long way to go. but getting there Brian. So much to thank you! I will not forget you Brian when i get through to the next level.

Jay

Reply
Brian Dean

Sounds like you’re on the right track now, Jay. Keep it up :-)

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Hugh

And another great post by Brian, never gonna get tired from the posts you are publishing! Keep on rockin’!

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Brian Dean

Thanks Hugh. I’ll keep it up then :-)

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Brandy Shea

100% grade A quality. I’m not sure that I’ve ever ran across a Google ranking guide that’s quite this thorough, and I’m most definitely bookmarking/sending out to clients. Appreciate your hard work and effort!

Reply
Brian Dean

Thanks Brandy. As far as I know this is the only one out there :-)

Reply
Ashik ali

Hey Brian,
Your strategies are boon to the bloggers, You are mastermind in your industry.
I’m Exited to check this unique link building strategy,
Soon you’ll post about me and my blog success in Backlinko.!
Keep waiting I’m on the way

Reply
Brian Dean

Hey Ashik, good luck with the strategy. As you saw with this case study, it’s a great way to build white hat backlinks.

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Simon

Awesome analysis, pure facts, that’s what I like. Infographic including good conent and provided link. Sounds really simple, but it’s kinda working with what people are looking for. Helpful for others and for website owner as he gains traffic.
Keep up a good work, as I’ll stay on your blog for longer!

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Brian Dean

Thanks Simon. Facts and real world results are all I do. Otherwise it’s just fluff.

Reply
Riaz Shah

Dog eat dog world lol, gotta love that. Very informative as always Brian! Always loved your posts 😀

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Brian Dean

Thanks Riaz. Glad you caught that one :-)

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Jov Santos

This is solid and really exciting stuff. The mind map is also a very welcome addition to idea formation. We can’t wait to try all of the important tips we got from this. First, turning great content into an Infographic saves us a lot of time finding the “good” data points and creating a story around it to build a powerful Infographic and now we can even do a more powerful outreach effort thanks to you. Keep this up! It’s really great work, sir.

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Brian Dean

Thanks Jov. Absolutely: an infographic by it’s very format opens up a ton of outreach opportunities.

Reply
Matt

Very skeptical about not showing them the infographic straight off the bat.

You say you want to make it easier for people, but requiring them to email you back to see the infographic is just wasting time for them.

A lot of bloggers/journalists are very busy, and for the majority, a lot won’t reply (even if they use your content). They simply publish your content when it fits into their schedule and you won’t hear about it until it pops up on social media or a backlink checker.

The whole idea for outreach emails for me is to make it as easy as possible for them to use the content, withing faffing about back and forth with email (time they don’t have).

Bloggers/journalists expect emails offering content, so the least you can do is make it easy for them and SHOW them the content out right. If they don’t accept pitches then they will never email you back anyway, regardless of what method you use.

Reply
Brian Dean

I see your point there, Matt.

However, I don’t see it as a waste of time. I see it as a way of respecting their time. Plus, from my testing, I’ve seen this 2-step outreach approach get better conversions and burn fewer bridges.

That being said, it sounds like your approach also works well. So I’d definitely stick with what you’re doing.

Reply
Greg Savage

Interesting post. I will say though, I don’t see David’s client being #1 for the keyword. They aren’t even in the top 10. Is possible that they’ve lost their 1st page position in 2 days?

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Brian Dean

Greg, they rank #1 in Google.co.uk (where their client is located).

Reply
Sudarto

I am very interested in the infographic illustration. But, I do not understand how to make it. Where can I learn to make infographic? Perhaps you could provide that information to me. Thank you

Reply
Brian Dean

Sudarto, you definitely want to hire a freelancer designer to make the IG.

Reply
Salman Sharif

This is a very unique way to build links and gain some quality traffic, I am already trying the guestographic method of yours, so far the conversion is not as good as yours (I was trying too hard :D) but now I just need to refocus on the email outreach properly.

Reply
Brian Dean

No worries, Salman. Everyone’s experience is a bit different. The key thing is that you took action.

Reply
Prajwal

Hi Brian,
One of the main reason why I prefer your blog is because you write long articles which demonstrates everything that’s required for one to understand,And This is the first time I’m hearing about guest-o-graphics and Now I’ve a basic idea bout it,well written.
Even the use of images at certain intervals made me understand much better.
Thanks for sharing this post
Warm Regards
Prajwal

Reply
Brian Dean

Thanks Prajwal. Those little details can mean the difference between success or failure. So I always make sure to include as many helpful tips as I can.

Reply
Gopal

Hi Brian,

Nice Article you share, Can you please tell me some interesting ideas if I want to prepare jewellery related infographics.

Thanks

Reply
Brian Dean

Thanks Gopal. I don’t know that space well. I have a section in the post that shows you how to find proven ideas in any industry.

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Jane

Infographics are dead, people now hate them. Get creative and build interactive content.

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Brian Dean

Did you read the post, Jane. These real-world results show that infographics are far from dead.

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Louie Luc

Hey Brian, as usual your posts are simply awesome and incredibly actionable.

Let me tell you one thing: since I’m launching my brand new blog I’m going to follow this approach (I’ll be drawing the infographic myself — I’m also a cartoonist on the side :) ). I’ll be happy to share my results with you, if you’re interested. Together with the expert roundup post I’m creating I think it will boost my traffic right at the beginning of the blog’s life.

Keep it up,
Louie

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Brian Dean

Hey Louie, sounds good. Keep me posted :-)

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Michelle

Hi,

How did Perrin get a link from Huffington Post?

Great article, thanks.

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Brian Dean

Michelle, Perrin actually explains that here in the comments.

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Michelle

Got it, thanks.

Also liked the side note he left- reac out to bigger media sites :)

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viljoen

This got me thinking. Can you do the same with a youtube video?
let’s say you create a video that is something related to your niche and people are also very passionate about the topic. Then you can put the imbed code with your link in your article for people to share on their website.
The video will be a “link magnet” just as an infographic.

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Brian Dean

Good call on that. Joshua actually mentioned a similar idea in an earlier comment. It could definitely work.

Reply
Nir

Hey Brian,
Great piece as always, don’t miss any of your blog posts and always try to learn from you!
1. How expensive is to make an Infographic
2. Finding it difficult to think of a topic to relate directly to site that promotes tickets to concert, sports, theater events…have some ideas but they are around the topic.
3. Where can I publish such an Infographic? Music and sports blogs?

Thank you!

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Brian Dean

Nir, I’d read the post again. I cover all of this.

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Mike

If I only drove 300 hits a month off the back of a ‘strategy’, I’d be fired immediately. That’s diddly squat, you could buy that traffic for all of about a dollar. It’d be more commercially targeted, too.

Infographics are not a ‘strategy’, PR is, and infographics are one very small, very very overused tool in a PR’s arsenal.

If you want to get links, read a book or two on PR.

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Brian Dean

Mike, that’s 300 hits for a brand new blog. And you definitely can’t buy 300 targeted visitors for a dollar.

Either way, this is a long-term play. Long-term branding. Long-term relationships. Long-term SEO. If you want short-term results, buying traffic is definitely a better bet.

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Greg Savage

“you could buy that traffic for all of about a dollar. It’d be more commercially targeted, too” (Mike).

Please, show us how.

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John Fambrini

Brian, Love your insights in SEO, they are invaluable. Sorry to ask a noobie question, where I can learn difference between infographics and guestographics. Also would you know if any auto dealer has used guestographics successfully to their advantage. Need to see some car related guestographics to come up with some of our own.

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Brian Dean

Hi John, the difference is just the outreach strategy. In terms of topic, I’d check out visual.ly.

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Kenneth Reason

I did some work for an online dog store a while back that specialized in organic dog food, treats and even grooming supplies for dogs but couldn’t remember the name of the site a few months later when I wanted these types of products. Not only did you explain why I couldn’t find them through a search, but also how the Guestographic Method can help you take a strategic approach around these types of results. Thanks!

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Brian Dean

Hey Kenneth, I’ve been in the same boat. Google is amazing (obviously), but sometimes you need to look elsewhere.

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Chris Huntley

Brian,
Just wanted to drop by to say I STILL read every one of your posts and look so forward to them… especially the case studies you put together. Love it!

Chris

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Brian Dean

Thanks Chris. Glad to have you as a long-term reader (And STW graduate).

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Glenton Samuels

I wonder if this would work in the entertainment space? Most music & entertainment bloggers are very competitive and mean-spirited, not sure this particular method would gain much coverage. But then again if the content is compelling enough, who knows. Thinking about it.

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Brian Dean

There’s only one way to find out, Glenton.

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Joel

I see this post is currently ranking 4th for “SEO strategy” on Google.co.uk – nice work, and great tips/examples! Will be sharing this with my team!

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Brian Dean

Thanks Joel. Glad you liked it and that it’s getting some Google love.

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Luke

Do you or anyone you know do this kind of thing for a living if we were to pay them to do it for us? Great strategy but not sure if I could pull it off as well as you guys. If I did my own info graphic how much would you charge to do all the relationship and link building?

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Brian Dean

Hi Luke,

Actually, I don’t offer any SEO services so I can focus on growing Backlinko.

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Francisco Mendoza

Hi!

This is a really interesting article! Excited to try out the tips here to grow our new blog’s readership. We’ve been having a hard time getting organic growth, but I think this might do the trick. Thanks Brian!

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Brian Dean

This should definitely help, Francisco :-)

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Pau

Hello Brian, a very practical and visual post, congratulations :-)
Where did Perrin hire the freelance designer to create the infographic? It looks really nice.
Thanks!

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Brian Dean

Thanks Pau. I actually don’t remember the agency he hired…

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LizzieG

963%!!! That is awesome! To think that I read recently somewhere that infographics are already “passe”. HAH!

Thank you for sharing these case studies, and including email samples + step-by-step procedures. So appreciate it!

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Brian Dean

I’ve also read that infographics are dead. That’s why it’s important to test, test, test :-)

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Sebastian Popa

Ohh man…Just starting an SEO agency. This will come very handy. Thanks Brian.

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Brian Dean

Yes it will, Sebastian :-)

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Jaime Moss

Lots of good info here. Was wondering about the social vs SEO. I have realised that you are correct . . . SEO has more staying power.

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Simon Luup

I love your blog! Thank you for showing us how the SEOing is done! I love how detailed your posts are!

Im using your techniques on my website in order to build traffic. Its called “White Goat Theory” and is about the meaning of life, you know, amongs all that simple stuff!

If you wanna link, no problem, wink, wink. 😉

Thanks once again, keep it up!
~ Simon

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Brian Dean

Happy to help, Simon. Good luck with your site.

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Nikolay

Hello Brian,
Very nice piece of information once again, I really admire your articles and count on them to improve my SEO knowledge :) This infographic method looks really promising and I’d be happy to give it a shot. However, I have a coupons site which doesn’t have a blog section and I can’t make a blogpost with good content and so on. So, do you have any ideas how I might be able to try this method without a blogpost or something? Cheers!

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Brian Dean

Thanks Nikolay. The only way to build links today (for the most part) is with at least once piece of great content. So you gotta make it happen somehow.

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Sherman Smith

Hey Brian,

This sounds like a great plan! I’ve never created an infographic but it something that I can get use to if I want to get results like this. I usually add infographics from visual.ly but I open to try something different. Especially for to generate other audiences back to my blog! Thanks for the sharing and I hope you’re having a great weekend!

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Brian Dean

Hey Sherman, you can totally do it! Let me know how Guestographics work out for you.

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Shilpa Verma

This is probably the most amazing and Helpful Guide for Ranking On SERPs.

Brian Sir, You have done a great job and I will always be grateful for whatever i have learnt through Backlinko.
Time for GuestoGraphics Now!!

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Brian Dean

I appreciate that, Shilipa. Go get em’ :-)

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Kim Sokolich

Hi Brian,
Great post as always. My wife has come up with an infographic to try out your strategy with aligned with her target audience (mothers with young kids). Our question is you said Perrin spent $200 getting his infographic done. Where would you go to get it done at that price. It looks pretty damn good for that price. Thanks

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Brian Dean

Sounds good, Kim. I’m not exactly sure where he got it done, but you can hire a freelancer on a site like Elance to get something similar.

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Elliot

Great Post Brian!
I love the detailed steps and emails examples you give.
Are the graphics on visual.ly free?
Thanks

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Brian Dean

Thanks Elliot. Yes, the graphics are free to browse but they do belong to other people…

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Matt

Hi Brian

Great as usual . one question I have is what if they ask for the infographic but they don’t link back to your site? It is also a lot of manual work , what if you have the system to send all these email in one click?

Thanks

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Brian Dean

Hey Matt, That’s actually two questions :-)
1. Don’t worry about it. Very rare situation.
2. If you’re looking for “one click” SEO, this isn’t the place. Good outreach takes a lot of time.

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Ilya Karpenko

Love your case studies! Every post something absolutely new.

Thank you SEO guru! =D

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Brian Dean

You’re welcome, Ilya :-)

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Anthony Collins

Awesome ideas here! Hadn’t thought of ‘guestographics’ before. Great article!

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Brian Dean

Thanks Anthony. Don’t forget to try them :-)

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Angela J

Hi Brian, I’m in the process of putting your Guestographic Method into action. I have the outline of a short Infographic, but I’m not very knowledgeable about the technical side of it. Just need to ask one thing. If I wanted to embed a “call to action”, ie click here etc, which source file would I need for that? Thanks.

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Andre

Infographics are definately a great tool for building links. People love to look at them and they’re easy to read. But thanks a lot for your post. Killer linking strategies!

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Brian Dean

Well said, Andre.

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Zeeshan Shahid

This is an awesome technique to build links safely thanks for share this valuable tips in the toughest phase in the seo world to build quality links. I have one question about personalized introduction. It should be unique on each Guestographics because it create a issue of duplicate content.

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Brian Dean

Thanks Zeeshan. Yes, each introduction should be unique.

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Marcin

Very intresting strategy for buildlinking. And as we see it works. Thanks for advice .

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Hassaan Khan

Brian,
I’ve been mentioning you and Neil a lot these days. Been following Neil Patel for ages, he always talks about you (in his content), so, I’m finally here… I just loved your article, and will try to keep coming.

As far as guestographics are concerned, you’ve given another reason to believe on the ‘delivery of benefits to others’ in the first place, which ultimately comes out positive…

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Brian Dean

Thanks Hassaan. Neil is the best!

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Azhar

Brian, Splendid!…love the way you’ve laid out the method Step by Step.
I particularly liked the emphasis given on Step 4 – make it easy to share your content by offering an Introduction
I’ve seen many a website owners shy away from giving a deserving link just becoz they don’t have the time to write a cover for curated content.

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Brian Dean

Thanks Azhar. Step 4 is super important :-)

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dan

crazy man, I’m actually in the midst of promoting an infographic about water purification right now… I have been doing the soft close initial email, but haven’t been following up with the value add offer–will try!

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Vishnu Prasad

One more awesome post Brian thank you for helping people like us. But I got a question am not sure its the right place to ask but I have been using infographics and video submissions and all other forms of link building but what I noticed is Google isn’t giving any importance at all for websites like article submission or bookmarking etc do you still use this for SEO. I hope you give me a truthful answer an help me because I believe that such websites doesn’t bring any chance to rankings anymore. I have been tracking rankings daily and when I use guest posts,video submissions and infographics traffic just rises and when we start using old techniques ranking goes down even if we maintain keyword diversity please explain this Brain. Thank you in advance.

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Abrar Mohi Shafee

Hi Brian,

After reading your this post, I did try a combination and it was like I conducted an expert roundup, made an infographic version of the roundup and did some guestographics.

The outcome was brilliant as it gained me plenty of backlinks, thousands of social shares, strong bonds of relationship and more!

So I cannot but have to say this works great, and thanks for bringing it up as a case-study, after all it was yours idea. 😉

– Abrar

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Al Gomez

We tried the guestographics technique after reading your first blog post about it – and I’m proud to say that it worked out fine with us :) We received positive feedback from the beautiful images we sent out. Most of the authors we reached out to thought it was nice that their posts inspired our infographics. It was really a win-win. Thanks for this strategy, Brian!

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Brian Dean

Awesome Al. You’re definitely not alone. Now it’s time to scale that up, right? 😉

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Lan Tra

Hi Brian

Just want to thank you for this post, very great details and informative, I will apply this strategy for my blog.

Thanks again.

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Zade Hacramen

I am new to using Infographics, however, your recommendations make so much sense. I particularly liked your writing style as it was not over salesy and made for a great thought provoking read to start the day. Lots now to digest. Thank you!!!!

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Lukas

Hey Brian,

Great strategy! I really want to try this out. However, I am running a blog that talks about select high heels and where to get them. Do you have any idea what the topic of an infographics could be?

Thanks and keep up the good work!

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Brian Dean

Thanks Lukas. I actually have a fashion example in the post.

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Regie

This is awesome, Brian!

I’ve done infographic outreach before for a client, but it was totally not like how you did it here. I definitely want to add your guestographic idea to the mix. Thanks a lot!

By the way, I thought buzzsumo could also be a good source of topics to create infographics about.

Regards,
Regie

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Brian Dean

I try, Reggie :-)

Let me know how it goes.

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Mary

In my niche, I can say that ranking on the first page for a number of useful keywords is quite hard to achieve.
I never said that is impossible, but at least for me seems to be very hard.

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Franklin Hatchett

I really need to get into making infographics, they look really nice haha. Great article and was a really good read. A lot of good value in this article.

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Rich Brown

Currently testing this method out.

What do you think about sending the infographic file in the email instead of linking directly to your sites infographic page?

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Brian Dean

Awesome, Rich. That can also work. But in general I prefer links over attachments when it comes to outreach emails.

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Marcia Higgins

Very interesting method! Now, where are some sites I can get infographics made for cheaper than $200?

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Brian Dean

Thanks Marcia. The fact is a quality infographic costs well over $200. Perrin knew a designer that did great work for cheap. I’d budget at least $500 for your infographic.

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Jessica Butler

Hi Brian
I’m quite new to you but I work in a serviced office (where there are about 18 businesses) and one of the other guys spoke about you over coffee and now I’m hooked!

We’ve done very well using infographics before, even poorly designed ones that we did in photoshop but the concept is fairly similar.
People like visuals much more than text so I can see why this works so well.
Now to find a ‘decent’ infographic designer!

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Brian Dean

Well thanks Jessica :-)

Infographics rock. Especially if it looks good and you promote it using the Guestographic method

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Naveen Kulkarni

Brian,

This is such an amazing amount of research and demonstrations ! It’s such an adventurous take on going head-on with super competitive niches such as dog food or dog training with adopting creative ways to stand out.

This article teaches a lesson and reveals a secret. ‘We can always do better than others, even of the niche is age old’ – Hats off to Perrin, David and Brian !

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Keyur Amin

Hey Brian,

This is a rocking stategy it seems. Never used but atleast this inspires me to get me out of my comfort zone to do something creative and get traffic + rankings. I will definitely give this a try and see how it works for my niche.

Great post mate.

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Allan Francisco

Hey Brian,

I have been reading your blog since i created my first blog and literally you guest graphics technique has worked great for me.

For me, i’m not consistent, i mean i sell blogs and proceed to new blogs and guestographics are a great way to drive a large number of audience in a shorter time.

Wonderful write-up buddy!

Cheers!

-Allan

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Damian Pros

Hey Brian,

This sounds like a great tactic.

Could you please explain me something? You said that Perrin e-mailed 92 people asking them to see his infographic and only 5 replied. How many of these 5 linked to his infographic?

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Brian Dean

Hey Damian, actually 5 refers to the people that shared the infographic.

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Rajkaran Singh

Hi Brian. Thanks for the super stuff. I am definitely going to apply this strategy soon.

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Alf

Yes Brian I am definitely going to be giving Guestographics a shot.

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Brian Dean

Glad to hear that, Alf.

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Oshri Biton

Thanks Brian, you are amazing.

The hard thing is, that its look so easy for you :)
always the sites that i need to do SEO for them – i can’t find other sites in same topic to send them request to share my infographic.

The other sites are always small sites that doing SEO for their own services on specific locations, and not general blog for general location. Why should they will post my infographic?

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Brian Dean

Oshri, I never said it was easy. But as you saw in the case study, Guestographics work in almost any niche :-)

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Pramesh

Hey Brian,

Nice informative article and great strategy to get quality links from authority sites. I’ll try this strategy for my blog.

Thanks for the advice!

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Casey Lewis

Brian, we live in a very competitive and content overload market space. I like your ideas and methodical way of going about it. I am going to meet with my team in the morning to discuss a type of infographic that we can use that would be well received as a guestographic. I’ll reach out again.

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Brian Dean

Well said, Casey. Glad to hear you’re going to put this into practice.

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Joshua

Hi Brian

I always find so many great suggestions, tips and strategies on your site!

I recently spent an afternoon enacting ‘the moving man method’, and considering my industry is one that doesn’t necessarily elicit huge levels of enthusiasm, i was pleasantly surprised with the results.

I deviated from the method a little, but the method gave me the main process and ideas, ended up sending out about 10 prospects (hard sells also, thats going to change from here), and got one person to commit to a link.

How could i not give the guestographic a try!

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Brian Dean

Awesome Joshua!

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Valerie

Hello brian,
I have read your arcticle from top to bottom and I find it very informative and very helpful. I have my own website and I never have tried this guestographic strategy before. I hope this will work. Thank you for sharing your great idea.

Regards,
Valerie

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Mohammad Naeem Ramzani

Hello Brian,
I am newbie blogger. And i knew that what are backlinks and whats it’s role in traffic. And What is SEO. But i didn’t got any nice info. But this article really washed my brain and now i know how to deal with it. I have a request that please post more articles about How To Get Traffic and What are the Sources Of Traffic. That will be so kind of You.
Regards.

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RJ Bryan

Hey Brian,

Quick Question: What do you use to create your example images? I usually just do a screen shot, but what do you use to make the red arrows and boxes you usually use?

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Brian Dean

Hi RJ, I use greenshot.

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Joanne

Hi Brian

I have just signed up to your news letter, you have some great tips on here.

Would this work if you also used someone else’s Infographic if it was still relevant?

Cheers
Jo

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Brian Dean

Thanks Joanne. I’d only use this for your own infographic.

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Sam

Hey quick question for you Brian.

I see you’ve used a screenshot of Visual.ly in this post to demonstrate the tactics you use around finding good infographics.

Could Visual.ly claim copyright and serve you with a takedown notice because you’ve clearly screenshoted their website homepage including logo or did you seek permission?

I only ask as I blog for several sites who are wanting me to create images for them but I’m hesitant to go and create them from screenshots etc due to copyright issues.

What’s your take on this?

Cheers,

Sam

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Brian Dean

Hi Sam, I’m not a lawyer so I’m not going to comment on that. But my feeling is that it’s no biggie. It’s a screenshot of their publicly available homepage. I link to their site. And it promotes their site. So it’s benefiting them probably more than me.

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Asad

Hello Brian Dean
I have a fashion blog of a specific country and i am not able to find any place where i put my backlinks. Guestography is not an easy in this country becuasse mostly people don’t understand. Could you please give me some good suggestion ?

Regards,
Asad

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Brian Dean

Asad, I’ve seen this strategy work in the most boring industries. It may not be easy, but it’s possible.

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Thomas Adams

Hey Brian, love your stuff. You’ve been a huge inspiration for me to start blogging and to help people succeed.

Fanboyness aside, this is a super great strategy that I see myself using in the future! I do have a question though, do you use freelancers to create your infographics? If so, do you use sites like Elance or Upwork to find freelancers? Thank you! I’ve used Elance and I’ve honestly not had the best experience with some of their freelancers.

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Brian Dean

Thanks Thomas :-)

Yes, I hire freelancers on sites like Elance. Like anything, there’s a science to finding great freelance designers.

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Gabriel Thezar

Very nice and mind blowing article.
Never tough about how powerful this Infographic can be with this method. Will try for sure for my blog.

But I am still curious what kind of earnings did Perrin got with this method as I see he is monetizing the site with amazon and other affiliate networks?

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Brian Dean

Gabriel, I don’t have any earnings figures for you. But because his site was new, his goal was simply branding and link building.

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JIm

Great! Great! Great article filled with gems. very insightful. My fear is how to make this work for an affiliate site? You know most blog owners in the affiliate niches are also affiliates.

Am thinking…

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Brian Dean

Jim, the key is creating something worth linking to.

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Angel Ricardo

Hello, Brian’m thinking to create a blog of cateras to sell, you recommend me as my first project was about a web of phrases and I was not good at all. I currently live in Lima Peru and geolocalizarme here the search results of keywords is rather low.

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Brian T

Hi, Brian

I am just starting and thinking about using a combo of guestographics and the sky scraper method. I was wondering though. When I search for other blogs in my niche I am finding a great deal of them are BlogSpot and wordpress.com blogs. Are these still good places to get back links from? or should I be looking for self hosted blogs only?

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Brian Dean

Brian, I’d stick with self-hosted blogs. However, some wordpress and blogspot sites have decent authority. It’s a case-by-case thing.

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Mike

Hi Brian,

Amazing post.

I notice that the Inspiring Interns infographic is really just a landing page:

http://www.inspiringinterns.com/candidates/how-it-works/video-cv-tips

I like the simplicity of this because it’s something I can create on my own site without having to spend $250 on a graphic designer.

My only question is … do you think this approach is less effective, because it can’t really be “embedded” onto a site that you’re outreaching to, unlike an infographic which the webmaster can easily embed?

They did receive the link on this page, but as you can see, there really is no infographic — just a link (which is all you’re looking for, but I’m wondering if this approach might not be as ideal):

http://www.internqueen.com/blog/2013/11/how-make-amazing-video-cover-letter

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Brian Dean

Thanks Mike. Actually, originally, the infographic was a traditional infographic.

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Cathy Mayhue

Infographics are huge, very effective and are wildly shared. But may I know if there are any online tools available that could help us create our infographics, with out having to hire a designer?

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Brian Dean

Cathy, if you’re serious about infographics I recommend hiring a pro designer.

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saqib ahmad

Booom! Thank You for this Awesome Post! The good thing is I am Graphic Designer and I Blog about business tips I should start creating infographics.

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Vishal S Kataria

Devastatingly useful post Brian.

One question: If we make infographics out of old content (recycled stuff) can we expect similar results? Or is fresh new content more effective?

(Sorry if you’ve already answered this one. Couldn’t go through 500 comments :P)

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Prakash

This is an amazing post and I always find something interesting here. Best thing about yours posts are that they are detailed and up to thr point.

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Dipendra Kumar

Thanks for this great and new idea, Brian! I have a feeling after reading this post – Sometimes you make me think that probably Google might not be able to distinguish its ranking algorithms to clarify what to do and what not due to these techniques behind gaining back-links! I have ever seen the people like you in the whole Seo industry so far as far as Back-Links are concerned. When it comes to build back-links, you are the man of action! You people have made Seo alive………Thanks, Brian!

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David Farkas

This is an excellent post Brian!

Another strategy I would add to ‘Find People That Are Interested In Your Infographic’ is by using Google’s image search.

1) Type in “dog infographic”

2) Hover your mouse over one of the top results and right click to “copy image url”

3) Paste the url into Google’s image search and you’ll get a list of people that have shared that infograph.

With this method you’ll discover vetted websites that have already proven to take in interest in sharing infographics about dogs.

Hope this helps!

Reply
Brian Dean

Good technique right there, David :-)

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John

I have just started my own blog and I have to say that you helped me a lot in building it. Now it is time to drive traffic to my site and infographics might just be one way of doing it. I will try it out!

Thanx Brian

Reply
James

This is pure gold Bryan. Never seen someone write with such details.

I’ll surely be looking forward to implement them on my blog.

Thanks.

Reply
Alvin

Great tip! I do agree that a carefully placed piece of content, or a guestographic in this case, can do tremendous boosts for both traffic generation and SEO.

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Matt

Guestographics. I googled since I’d never heard the phrase before. Congrats on coining something new!!

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Lesley

Great read, will have to give this a try on my newly made site. Never tried infographics before :) Great tip.

Reply
Terrence

Insightful. Would you also put the infographic on your own site, or only on the other sites?

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Brian Dean

Good question, Terrence. I usually publish it on my site first and then start with outreach.

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Nikhil

Hi Brian,
What a killer strategy for getting backlinks from authoritative blogs. These two case studies show that if we make use of a powerful strategy, then it is possible to rank #1 in google, despite a number of popular blogs already ranking there.

Thanks dude.
Nikhil

Reply
Kate

That’s pretty interesting story, but I’m sure that it depends on the niche infographic is about. Dog-related niche is, on my opinion, more human related, since it is based on emotions, care and love to our pets. But if you are working on something more business orientated, trying to sell product (not just get traffic) or in the grey niche, things may become more complicated (and expensive) rather fast.

Reply

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