There’s only one thing you need to know about executing a winning SEO strategy:
The easier you make it for other people to share your content the more people will share it.
Sounds simple, right?
Not so fast.
Besides logging into someone’s WordPress dashboard and physically adding your link, how can you possibly make the process any easier?
I’m glad you asked.
Because today I’m going to show you how one Backlinko reader used one SEO strategy to rocket his client’s website to the #1 spot for a competitive keyword.
He made the linking process easy as pie.
Here’s how you can do the same thing for your site…
The Guestographic Method: (An SEO Strategy That Gets Results)
Over the last few years I’ve built and ranked several sites in some of the most competitive industries online. I’ve also helped dozens of other businesses dramatically increase their traffic from SEO.
I’m not telling you this to brag…
…but to show you that there’s no magic behind ranking on the first page of Google.
It’s just a matter of finding (and using) proven link building and content strategies.
That’s why today I’m VERY excited to show you a real life case study of one of my all-time favorite SEO strategies in action.
Before I get into that, watch this short video that will show you how Guestographics work:
Pretty cool, right?
Now that you’ve watched the video let’s talk about how SEO agency owner David Gross used Guestographics to increase his email outreach conversion rate more than 7x…
…while moving his client to the #1 spot in Google.co.uk for the keyword “internships”:
Yes, that’s #6 to #1…in one week.
Now I can’t guarantee that you’ll get the same results (that wouldn’t be responsible of me). But it does give you an idea of the ranking power that The Guestographic Method brings to the table.
How David Used The Guestographic Method to Get a #1 Ranking
Here’s the deal:
As you saw in the video, The Guestographic Method is all about removing a HUGE barrier that prevents people from sharing your infographic: the dreaded unique introduction.
A few months back, David stumbled upon the post where I first introduced Guestographics: How to Get Backlinks With Guestographics.
David instantly realized that this technique could help him land high quality backlinks for his SEO clients.
In fact, he left a comment on that blog post saying that he was going to give it a shot:
As you’re about to see, David quickly found that the ranking improvements from Guestographics blew most other link building and content marketing strategies out of the water.
Now it’s time to jump into the 5-step plan that David used to get these results.
Step 1: Create and Publish an Infographic
By the time David came across my post he already had an infographic ready to rock for one of his clients.
It’s called The Ultimate Guide to Video CVs:
As you can see, this isn’t going to win any design awards.
Which might leave you wondering: “How was this infographic so well received by the people David sent it to?”
It’s actually very simple:
Despite what most “content marketing gurus” would have you believe, design plays a VERY small part of an infographic’s success.
In fact, choosing the right topic is 90% of the game.
And that’s where this infographic hits a home run.
With video CVs (known as “resumes” to my fellow Americans out there) growing in popularity, this infographic gives job seekers a value-packed resource.
In other words, Value > Design
But as you probably know, publishing something of value isn’t enough to land you quality links, social media buzz, and referral traffic.
If you’re serious about getting results from your content, you need to strategically promote it.
Which leads us to step #2…
Step 2: Find People That Are Interested In Your Infographic
Once your infographic is ready, it’s time make a list of people that would want to check it out.
The most straightforward way to do this is to search for keywords that describe your infographic’s topic. Then, contact the sites that show up in Google’s top 25 results via email or on social media.
For example, let’s say that you just published an infographic about the Paleo Diet.
You’d want to Google keywords like “Paleo diet”, “Paleo diet recipes”, “what is the Paleo Diet?” etc.
You can even use Google Suggest to give you more keyword ideas:
And then use those keywords to find more potential targets.
David took this process to another level…
David worked with his client’s team to brainstorm all of the different types of sites that might want to share the infographic:
This extra step hooked them up with dozens of link opportunities that they would have missed out on if they just searched for keywords that were closely related to the infographic’s topic.
For example, David was able to land an infographic placement from Warwick.ac.uk (DA88):
Warwick.ca.uk is a site that doesn’t show up when you search for keywords like “video CV tips”.
Thanks to his mind map, David realized that this University would probably want to share his infographic with their students (and he was right).
In fact, this is such an awesome idea I’m going to start incorporating it into my own outreach process.
At this point you may be wondering:
“What am I supposed to do with all of these awesome link opportunities?”
Step 3: See If They’re Interested In Your Infographic
Most people pitch bloggers and journalists completely WRONG.
Instead of gauging interest with a feeler message, they go for the hard sell right away.
You’ve probably received some of these annoying emails yourself.
Have you ever replied to any of them?
I didn’t think so
That’s why you want to start off the Guestographic outreach process with a quick email that simply asks them if they want to see your infographic.
Here’s the feeler email that David’s team sent out:
As you can see, Alex (who works for David) isn’t pitching anything. He’s just asking if they’d like to see the infographic…which is an easy sell.
In other words, don’t link to anything in your first email.
When people see a link in an email, they instantly think: “this person must want something”.
And they hit the delete button.
But when you send an email that simply asks permission for you to send them your content, it’s usually received with open arms.
(This permission-based approach applies to any marketing marketing strategy, not just Guestographics).
Once you get a response back saying, “sure, send it over”, like this…
…it’s time for step #4.
Step 4: Make Sharing Your Infographic a Breeze (AKA, “The Bribe”)
When you want another site to link to you, you need to remember on thing:
The more barriers you remove, the more success you’ll have.
Well, what’s the ONE thing that prevents people from sharing an infographic?
The fact that they have to take time out of their busy day to write an introduction to go along with it.
Well, the beauty of Guestographics is that you remove that barrier.
By offering to write that introduction for them.
When you send a link to your infographic also send an offer to write the introduction.
Here’s the second email that David’s team sent out:
And because you’re making their life easier, your response rate will be MUCH higher than a straight pitch:
The last step is to write a quality introduction and send it along.
Before you do that, there’s one more thing to keep in mind…
Step 5: Add a Link In Your Introduction
This is important:
The unique introduction that you write isn’t just to make sharing your infographic easier.
It also makes your link MUCH more powerful from a search engine optimization point of view.
Unlike most infographic links, which appear automatically when someone shares your infographic using an embed code, like this…
…Guestographic links are surrounded by unique content in the introduction.
As you know, contextual links like this are the types of links that get results in 2014.
All in all, David’s team reached out to over 200 people…and landed 21 new backlinks.
That’s a 10.5% success rate…which is outstanding for this type of cold email outreach.
And the social media love David got from his outreach is just icing on the cake:
Now I’ve Got a Question For You…
How do you plan on using Guestographics?
I’m sure you can see the potential they have to improve your search engine rankings. It’s just a matter of applying this proven marketing technique to your site.
So I’d love to hear what you have to say.
Leave a comment below to let me know what you think.