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Want to attract prospects and land more cases from search engines? Investing in lawyer SEO can keep a steady stream of leads flowing into your firm year-round.

In this guide, we’ll cover:

• What SEO is and why it’s important for lawyers
• How much SEO costs and the factors affecting its price
• The steps to help you launch a legal SEO strategy and campaign
• Whether you should do SEO yourself or outsource

The tactics we cover have helped law firms close some of the largest cases in their history.

Ready to create an SEO strategy that increases your organic traffic?

A canonical URL is the original or primary version of a webpage. If your site hosts multiple pages with similar or identical content, the canonical URL is the one you want search engines to index.

While search engines ultimately determine which URL they consider canonical, you can influence this decision by adding the “rel=canonical” link element in your webpage’s HTML code.

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Small businesses are the backbone of the American economy (and in many parts of the world) and provide jobs for nearly half (45.9%) of US employees.

Nearly 9-in-10 Americans state small businesses have a positive impact, whereas only 29% of Americans view large corporations positively.

Want to learn about the state of small businesses, what is their role in today’s economy, how many businesses fail and what are the current challenges?

Let’s dive right in.