White Hat SEO Case Study: How To Get a #1 Ranking

white hat seo case study imageToday you’re going to learn how Emil rocketed his site to the #1 spot in Google.

(You’ll also see how he turned this #1 ranking into $100k in monthly recurring revenue)

But wait, there’s more :-)

I’ll ALSO show you how Richard boosted his organic traffic by 348%…in 7 days.

And in this post I’ll walk you through the exact white hat SEO strategy that they used, step-by-step.

How Emil Used The Skyscraper Technique to Generate 41,992 Pageviews, a #1 Ranking and $100k In Monthly Recurring Revenue

Emil’s Skyscraper content went live in April.

But he didn’t eat Doritos on his couch and hope that his post hit the first page.

Instead, he promoted his post using email outreach (more on that later).

And that email outreach directly led to…

41,992 pageviews:

google analytics pageviews

645 social shares:

social share count

(Including Tweets from peeps with thousands of followers):
influencer tweetAnd most important of all, fistfuls of high-quality backlinks:

contextual backlink link in a blog post

But that’s just the tip of the iceberg…

“Shares and Pageviews are nice and all…but what about the long-term ROI?”

Even though Emil’s post came out over 7 months ago, his post continues to generate traffic, leads and sales.

How?

Gool ol’ fashioned white hat SEO.

His newly minted backlinks skyrocketed his site to the #1 spot for his target keyword, “wellness program ideas”.

number one ranking

That #1 ranking (and traffic from social media) brings in 10,000+ Pageviews per month…like clockwork:

monthly pageviews

And because Emil’s post attracts high-quality organic traffic, a good chunk of his visitors convert into leads:

email subscribers

But most important of all, this guide helped boost Emil’s homepage traffic by 59%.

pageview increase

Here’s why this is so important:

Because Emil’s homepage converts so well, this traffic boost drives over $100k in monthly recurring revenue.

revenue graph

How Emil Turned a “Blah Blog” Into an Online Sales Machine

OK so who is this Emil guy?

Emil Shour runs content marketing and SEO at SnackNation, a healthy snack delivery service.

emil shour

On Emil’s first day his boss sat him down and said: “get us some backlinks”.

Now:

At this point, Snack Nation’s SEO strategy was scattershot.

They were publishing generic posts like, “3 ways to do X”and “5 tips for Y”.

Here’s an example:

older blog post

These posts didn’t move the needle…despite the fact that they referenced Office Space :-)

(I LOVE that movie)

In fact, most of their posts generated only a handful of shares:

total social shares

In Emil’s own words:

“When we first started out, the blog had a couple of okay posts. We weren’t going after keywords that were outside of our really tiny niche. There’s only so many things people are looking for in terms of office snack delivery.

Emil Shour

Emil quickly realized that his “get us some backlinks” mandate wasn’t going to work if they kept pumping out content like this.

Like most people do in a tight spot, Emil started Googling…

How a Random Encounter Changed Everything…

Emil’s search led him to a blog post at Backlinko, “Content Strategy Case Study: 36,282 Readers + 1,000 Email Subscribers“.

older case study

In that post I wrote about Jimmy Daly…

…and how he used The Skyscraper Technique to generate 4,865 Pageviews in a week:

first week pageviews

When Emil saw this post, a light bulb went off:

“I read that post maybe ten times because I was just amazed. I was like ‘holy crap. I have to do this.’ And I just modeled it completely after that.

Emil Shour

I already showed you the impressive results that Emil achieved thanks to The Skyscraper Technique.

Now it’s time to show you exactly how he did it.

Step #0: Find an Awesome Keyword

Emil kicked things off with keyword research.

It didn’t take Emil long to figure out that VERY few people searched for healthy office snacks.

For example, a keyword like “healthy office snack ideas” gets only 20 searches per month.

keyword search volume

But here’s the interesting part:

Emil realized that people interested in healthy office snacks are ALSO interested in the broad topic: “employee wellness”.

So he popped “employee wellness” into the Google Keyword Planner

GKP search

…and voila! — he found this gem of a keyword:

google keyword planner keyword

Now:

This is a keyword that Emil’s customers search for every day…which is great.

But here’s the important thing to keep in mind:

This keyword has a $7 suggested bid…

suggested bid

….and a ton of Adwords ads on the first page.

adwords ads

All that Adwords action told Emil: “there’s strong commercial intent behind this keyword.”

In other words:

People that search for that keyword AREN’T a bunch of tire kickers.

These are people that are going to buy from you.

Brian's pro tip:Find untapped keyword opportunities with these 3 tools
The Google Keyword Planner ain’t bad.

But if you want to find untapped keywords that your competition doesn’t know about, then I recommend trying these 3 tools.

1. MetaGlossary

MetaGlossary.com is one of my favorite long tail keyword generators.

Just put a broad keyword into the tool…

meta glossary

…and it will pop out dozens of awesome suggestions:

metaglossary results

2. FAQFox

FaqFox.com finds questions that your target audience asks online.

(And these questions usually contain untapped long tail keywords)

Let’s say you’re in the paleo diet space.

Just enter the keyword “paleo diet” (and a few sites you want FaqFox to scrape).

faqfox

And you’ll get a list of questions that people ask about your topic.

faqfox results

(You’ll also get a few…ummm…interesting questions):

weird question

But the normal questions are long tail keywords that you can create content around.

3. Udemy

I saved the best for last.

Udemy is a keyword research goldmine.

First off, you have Udemy autosuggest.

udemy autosuggest

As if that wasn’t helpful enough, the curriculum for each course hooks you up with a TON of keyword options:

udemy keyword research

And just like that you have a boatload of keywords that your competition will NEVER find.

OK, let’s get Back to Emil’s story…

Now that Emil had a keyword in-hand, it was time to size up the first page competition.

Step #1: Find Content That Already Ranks for That Keyword

Once you’ve found a keyword, it’s time to get a feel for what’s already out there…

…so you can destroy it.

(Yes, I let out an evil laugh when I wrote that 😀 )

So:

How do you find content that’s already done well?

A simple Google search.

Simply search for your target keyword (and a few closely-related keywords), and see what comes up.

For example:

Emil Googled “employee wellness program ideas”, “wellness programs” and “corporate wellness programs”:

example google search

And he noticed a few trends in the results:

First, most of the first page results were lists of different wellness program ideas.

list post

Second, Emil noticed that the first page results had some major flaws.

For example, 4 of the top 10 results were PDFs.

pdfs in google search results

Needless to say, PDFs aren’t very user friendly.

Emil also took note of the fact that these lists lacked important details. Some were literally just lists of ideas:

content thats a huge list

(As you know, it’s hard to take action on a piece of content that leaves out meaty details)

Emil also saw that the first page lacked visual content…like images, videos, charts and screenshots.

text based content

Content with at least one image generates an average of 43% more social shares than pure text-based content.

social share graph

Last but not least, Emil noticed that the content on the first page was BORING.

Obviously, “employee wellness programs” isn’t the most exciting topic on planet Earth.

But that’s no excuse to write stiff, dull copy like this:

boring copy

As you’ll see in a minute, Emil went the extra mile to make his topic fun and interesting.

But first, we need to dive into step #2…

Step #2: Create Something That Deserves To Be #1

Here’s the truth:

First page rankings have NOTHING to do with “keeping your site updated with fresh, quality content”.

(Yes, really)

Instead, your ability to hit the first page depends on two things:

Thing #1: Creating something that deserves to rank #1.

Thing #2: Promoting that content.

Seriously, that’s it.

Question is:

How do you create content that deserves to be the best?

Let me answer that by showing you EXACTLY how Emil did it.

1. Emil’s post listed more wellness program ideas than any other guide.

Most of the content that Emil found listed 5-10 wellness program ideas:

blog post example

And a few authors went crazy and wrote 50+ ideas:

huge list post

But even the craziest authors weren’t as crazy as Emil…

…because Emil set out to list out a whopping 120 ideas (!).

There was only one problem:

Emil got stuck at idea #50.

So he asked everyone in the office to chip in with ideas. That got him to 60 total ideas.

60 is good…but not good enough.

Emil had hit a brick wall. How the heck was he going to rank #1 with only 60 ideas?

That’s when he had an idea…

2. Emil asked experts to contribute ideas

Emil realized that he was sitting on top of a GOLDMINE of employee wellness program ideas.

I’ll explain.

SnackNation partners with dozens of healthy snack companies.

And Emil guessed that these health-focused offices would be happy to share the wellness programs they used.

And he was right.

Emil got his sales team to ask their partners to send creative ideas:

expert contribution email

And these partners were happy to lend a hand:

expert answer

Emil also asked a few bloggers that write about employee wellness to contribute an idea or two:

asking for a contribution

Again, they gladly sent some amazing ideas his way:

expert answer 2

(As you’ll see in a minute, these expert contributions generated LOTS of bonus traffic to Emil’s post)

Thanks to contributions from a handful of experts, Emil finally had 120 ideas.

(And a post that was 4979 words long)

total word count

Now it was time to take his content to the next level.

3. Emil split up his content into sections.

Let’s face it:

Sifting through 121 items on a list is a chore.

Despite that fact, many of the articles ranking in Google didn’t organize their ideas into sections:

list of ideas

That’s why Emil decided to organize his list of ideas into 7 categories:

blog post categories

Not only do these sections make Emil’s content easier to skim, but they got him nifty sitelinks in Google:

SERP sitelinks

In my experience sitelinks can significantly boost your CTR…

…and therefore, your organic traffic.

4. Emil added multimedia to make his content more visually appealing.

Like I mentioned earlier, most of the articles ranking on page 1 had zero images:

a text blog post

That’s why Emil peppered his post with eye-catching images…

blog post image

…and helpful videos:

blog post video

5. Finally, Emil made his copy fun and interesting.

Here’s the deal:

Whether you write about life insurance or life hacking, your writing CANNOT be boring.

Seriously.

If you bore people, they’re going to click over to YouTube faster than you can say “cute cats”.

That’s why Emil made sure his writing was upbeat and engaging:

upbeat writing

Once Emil made his content more compelling than the competition — bada bing, bada boom — his draft was good to go.

content draft

And after a few tweaks, Emil’s kick butt post was live: “121 Employee Wellness Program Ideas For Your Office“.

emils blog post

Now that Emil’s post was live, it was time to celebrate right?

Wrong.

I probably don’t need to tell you that hitting “publish” is just the beginning.

That’s why I want to show you the 6 content promotion strategies that Emil used to get the word out about his new guide.

Step #3: Promote Your Epic Content

Despite what you may have heard, there’s A LOT more to white hat SEO than “posting great content.”

Sure, awesome content makes link building easier…

…but it’s just the first step.

That’s because there are 2 million blog posts published every day (source).

wordpress publishing stats

And from launching several sites since 2010, I learned the hard way that if you really want to rank, you need to get out there and build links.

With that, here are the 6 promotional strategies that Emil used to get the word out.

1. Emil got influencers on board with “Pre-Outreach”

Once Emil put the finishing touches on his post, he knew he had something special.

That’s why he decided to promote his post…

…before he even published it.

(This is known as “Pre-Outreach”)

Here’s how it went down:

First, Emil found blogs that wrote about employee wellness. And he sent them this message:

pre outreach email

Because he didn’t beg for a link, they were happy to hear from him:

email outreach response 1

Then Emil sent a link to the post when it went live:

sending the content

And that led to a nice contextual backlink:

contextual backlink

I recently used pre-outreach to promote my SEO tools guide.

email outreach exampke

2. Use “Weak Ties” to generate early buzz

You may not realize it, but you have “weak ties” that will happily promote your content for you.

Question is:

What are “weak ties”?

And how can they help you with content promotion?

I’ll explain with an example:

“Weak ties” are people in your professional network that you’re acquaintances with (for example, old colleagues or people that work in other departments).

After Emil’s post went live he asked the entire SnackNation team to share his new post:

weak ties promotion

Even though most of Emil’s coworkers don’t work in the marketing department (and were therefore “weak ties”), they were more than happy to lend a hand:

facebook share

And these shares from weak ties got Emil some early buzz.

“We had thirty people in our office. And if you have LinkedIn, Twitter, Google+, Facebook – if everyone’s sharing, it already gives us some social proof. That’s like eighty shares right off the bat. And people like sharing their friends’ stuff. So it just gave us a lot of social proof, gave us some amplification.

Emil Shour

Because this is so easy and works so well, I reach out to my “weak ties” to promote every post at Backlinko:

email outreach content promotion

These may not be people that I have beers with every weekend, but I know them well enough to gently ask for a share.

3. Emil used “The Content Roadshow”

Next, Emil promoted his content with “The Content Roadshow”.

Let me show you how The Content Roadshow works:

First, Emil searched for bloggers that wrote about employee wellness, human resources and other related topics.

google search

And when he found a high-quality piece of content like this one…

quality content example

…he emailed the author:

blog content promotion email

In this case, Kristi asked Emil to submit his content to her roundup:

email outreach reply

He did…and got a sweet DA49 backlink in return:

roundup backlink

4. Next, Emil emailed brands that he mentioned in the post

Next, Emil emailed the other companies that he referenced in his post.

For example, Emil mentioned Authority Nutrition here:

brand mention

And sent them a message to let them know that they’ve been featured:

youve been featured email

As you can see, these brands happily shared his post:

reaching out to people mentioned

5. Then it was time for Emil to let his expert contributors know that they were live

Remember when Emil asked a bunch of workplace wellness experts to contribute a quote?

(Here’s an example:)

expert quote

Well, when the post went live, Emil let the experts know that they featured their wellness idea:

expert outreach

Not only were the experts happy to share the post on social media, but one of them even linked to Emil’s post:

backlink example

This is yet another content promotion strategy that I recently used to promote my SEO tools guide (that guide now has over 3,500 shares from social media).

social share buttons

I personally emailed the people behind all of the tools that I mentioned…

emailing people mentioned

…and most of them were PUMPED to share my guide.

email reply outreach email that resulted in a tweet 2

At this point Emil’s outreach racked up a bunch of social shares and traffic.

(It even generated quite a few comments — a first for the SnackNation blog)

blog comments

Comments and shares are nice…

…but they’re not going to get you to Google’s first page.

To do that, you need lots of high-quality backlinks.

Which leads us to our last promotional strategy…

6. Finally, Emil reached out people that linked to the content Emil found in step #1

Now that Emil had some social proof going, it was time to get down and dirty with link building.

Here’s the exact process that Emil used:

First, he searched for his target keyword in Google…

searching target keyword

…and popped the top 50 results into a spreadsheet:

outreach list
Brian's pro tip:Scraper Extension
Use the free Chrome Extension Scraper to quickly export Google results into a spreadsheet.

Here’s how:

Just search for a keyword and right click on any of the results.

google result

Then choose “Scrape Similar…”

linkclump extension

Then pick “Export to Google Docs…”export search results

And just like that you’ll have the results added to a spreadsheet.

link prospects

Next, Emil found out who linked to the top 50 results.

He popped each URL into a backlink analysis tool:

backlink analysis search

And went one-by-one through the results.

backlinks to a page

Then he emailed each of those people to let them know about his new, superior resource.

Let’s take a look at a real life example of Emil’s outreach in action…

Here’s his first email:

first email

Her response:

reply

His second email (with a link to his content)

the pitch

Boom! A link:

contextual backlink

And these backlinks pushed Emil’s guide above his competitors.

number one ranking

Sure, a ranking #1 in Google is great.

But last I checked you can’t pay your mortgage with a first page ranking.

In other words:

For your SEO to pay off, your content needs to generate leads and sales for your business.

And that’s where this bonus step comes into play…

Bonus Step: Generate Leads With The Content Upgrade

Now that Emil’s #1 ranking was secured it was time to turn this targeted traffic into revenue.

Here’s how he did it:

At first, Emil pitched a generic ebook to everyone that visited his post.

Even though his post was about employee wellness, the ebook was about employee engagement.

original popup

And that pitch generated around 20 new subscribers per week.

email subscribers before the content upgrade

20 subscribers a week isn’t bad. But it could be better.

So Emil decided to swap out the generic ebook with a laser targeted Content Upgrade.

Specifically, Emil created a PDF version of his post:

pdf version of the post

(His PDF also contained 10 bonus ideas that weren’t found in the post)

bonus ideas

And to pitch his Content Upgrade, Emil embedded a CTA at the top of his content:

pdf version cta

How well did The Content Upgrade work?

Instead of 20 subscribers per week…

…the Content Upgrade blasted that rate up to 59 per week.

email subscribers after

(That’s a 195% increase)

Backlinko Update: Did Richard’s Traffic Blast Stand The Test of Time?

Back in 2013 I revealed how Richard Marriot used The Skyscraper Technique to boost his organic traffic by 348% in 7 days.

Traffic Spike

Question is:

Did Richard’s results last?

Or did his site slip to page 2?

Let’s find out…

Here’s How Richard Marriot Used White Hat SEO to Skyrocket His Search Engine Traffic

As an SEO newbie, Richard wanted to know which white hat SEO tools the experts used (in other words, not automated black hat tools).

So Richard searched in Google for things like “SEO tools”, “white hat SEO tools” and “link building tools”:

google first page results

And he noticed that the results didn’t answer the fundamental question: “Which SEO tools should I use?”

That’s when he decided to create something that did answer that question.

How?

He asked SEO experts which link building tools they used.

In total, he emailed 115 influential people in the SEO space…and got 47 replies (that’s a 41% conversion rate).

Even though he didn’t have any connections and only a few followers on Twitter, he was able to get contributions from ballers like Neil Patel.White Hat SEO Experts

The end result is Richard’s expert roundup post, 55 SEO Experts Reveal 3 Favorite Link Building Tools:

clambr post

Now:

Once Richard’s guide was live, he built links to his guide with email outreach.

First, he found pages with broken links. And he sent the author of that page this script:

Broken Link Building Outreach Email

When they replied saying “What’s the broken link?”, he sent them this email:

Broken Link Followup Email

And he was rewarded with a handful of high quality backlinks:

Broken Link Success

Including links from:

  • SearchEngineLand.com (DA92)
  • A PR2 resource page
  • A PR6 digital marketing firm blog

So:

Where does Richard rank today for his target keyword (“link building tools”)?

#1 baby!

richards #1 ranking

Here’s What to Do Next…

If you enjoyed this case study, I want you do one thing:

Leave a comment to let me know.

Whether you have a site about baking, bodybuilding, or bird cages…The Skyscraper Technique works.

And I REALLY want to see you succeed.

And step #1 is to leave a comment to let me know you’re ready to try The Skyscraper Technique.

So leave a comment below right now.

706 Comments

Nathan

Dannnng Richard is PERSISTENT. But in all seriousness, I really liked that he refined his outreach technique to be more efficient and the fact that he actually saw far better results.

Nice work Richard and thanks for the write-up Brian!

Reply
Brian Dean

I know, right? But that’s what it takes to grab the attention of the ballers in any industry. Thanks for reading, Nathan :-)

Reply
Richard Marriott

Thanks Nathan! It was a huge relief to discover that short, snappy emails worked better!

Reply
Brian Clapp

Brian – great article and I already have an idea I can execute this technique on… but I have one question – how do you discover broken links on other sites that are relevant to your article? If you’ve written on this in the past, can you point me toward the resource?
all the best,
Brian Clapp

Reply
Brian Dean

Glad you enjoyed it, Brian. That’s a great question. I actually use a Chrome extension called Check My Links. It finds all the broken links on a page VERY quickly. To help automate the process of finding pages and checking for broken links, I’ve also used the (paid) tool at BrokenLinkBuilding.com, which I really like.

Reply
Joe

I’m sure you’ve heard of it Brian, but the Domain Hunter Chrome extension is another great tool.

Reply
Brian Dean

Thanks Joe. I have tried their tool and REALLY like it. I just prefer Check My Links because I found that it works a bit faster. But you’re right: that’s another great tool to use.

Reply
Brian Clapp

thanks for the responses guys, i will look into these tools – appreciate the help

Kendal

Hi! Can’t wait to try out Check My Links, thanks for that. :-) But I’m also wondering how to find dead websites or pages that had something to do with your website or page? For me… I’ve been trying to get traffic from people looking for employment in the UK or information on the JobCentre but I haven’t had luck yet finding broken links on pages that I think would want to link to my site. But I like the idea, and will keep trying! Could use some suggestions though.

Brian Dean

Kendal, if a page is relevant to your sites, so are the outbound links. So I’d just keep plugging away at UK career info pages.

Moazzam

Thanks for the article. What about scrape-box for hunting dead links

Brian Dean

That can also work, Moazzam. Ahrefs also has a broken link finding feature now.

Stephan

If I am not mistaken, Brian was wondering how to find contextual broken links on websites other than his own? Check My Links only verifies pages that you open in your browser. For 404 discovery you would need to use tools such as brokenlinkbuilding.com that was mentioned by Brian, right?

Reply
Jeremy

Sure you guys know this but the real power of the Check My Links extension idea is not only being able to see broken backlinks on for example with Kendal’s situation UK job related resource pages, but what you can then also do is grab the backlink profiles of those broken link sites from say Ahrefs or Majestic, and ALL those links will be broken too :).

So each broken link can yield possibly hundreds more prospects if you can that’s site’s link profile as well, which can be kinda cool.

Reply
Adam Roseland

Great post. Looking forward to SEO That Works!! Tried to sign up and find out when it launched and the realized I was already on the list! NICE!!!

Reply
Brian Dean

Thanks Adam! I can’t wait to get the course out to everyone. And I’ll definitely have to stop by for another podcast session in a few weeks :-)

Reply
Kathy Long

Great stuff as usual, Brian, but he missed my favorite SEO tool. It’s called Brian Dean.
Thanks!

Reply
Brian Dean

Thanks Kathy! That means a lot to hear :-)

Reply
Peter Kanayo

Damn Brian, You rock like mad, this is simple to implement though it requires a huge amount of energy. But it’s worth the effort. Signing up for your article is really worth it. I give you a thumbs up.

Reply
Brian Dean

Thanks Peter! You’re 100% right: it’s simple but not easy. Let me know if you give it a try.

Reply
Richard Marriott

Hey Brian, thank you so much for doing this case study and for all your guidance over the last couple of weeks :) The Skyscraper technique is earth shatteringly powerful! I can’t recommend it enough and will continue using it for many future posts.

Reply
Brian Dean

My pleasure, Richard. Glad to see that the technique worked out so well for your site.

Reply
Brad

Very detailed article. I especially like the sample emails. I’d be interested to see the email which ‘gently encourages them to share’.

Reply
Brian Dean

Thanks for reading, Brad. I’ll see if Richard will send me that email template (even though it didn’t work especially well in his case).

Reply
Brad

In that case, I’d be interested in knowing what you’d suggest for copy to get the best possible success rate.

Reply
Brian Dean

For straight up link begging, I’ve found that something simple and straightforward works. My script is something like: “I found your list of resources. I also have a good one. It’d be great if you could add mine to the list”. There are a few tricks to make it more effective, but that’s the basic gist.

Reply
Rob Jenkins

I was wondering how you could apply the same type of method with local businesses. For instance a hotel, most have a corporate face where you cannot exactly email the web guy or whatever seo firm is in charge of their social marketing

Reply
Brian Dean

Good question, Rob. This can definitely work for local businesses. But you’re right: it takes a slightly different approach. One of the hardest parts of doing outreach for brick and mortar business or large sites is finding the right person to get in touch with. If you dig deep you can usually find the right email address somewhere on the site. If not, I recommend using the general “contact us” page and asking them to forward your message to the right person.

Reply
Heather Brebaugh

When I published 151 Things to Do in Carmel CA, I wanted to contact the businesses/places that I had referenced in the article. Many just had a contact form on their site or something like [email protected]. I just sent my generic intro email and 100% responded positively that they wanted the link to the article. In most cases I got a ‘real’ email address and name when they replied. That’s the beauty of using Brian’s strategy of sending an intro email first (without the link), asking them if they would like to have it. It forces them to reply, versus if you simply send over the link.

Reply
Brian Dean

Great tip there, Heather. That’s a great way to squeeze some helpful info out of a generic email.

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Adam Dukes

Excellent case study, Brian/Richard. I have bee blogging for a few years and just recently found out how important promotion really is. Like Derek Halpern says, “20% of your time should be focused on writing and 80% should be focused on promotion”.

Richard obviously spent a ton of time on this one post, but it should work FOR him for the long time. Well done, Richard! Way to take action and as always, thanks for the tips, Brian!

Reply
Brian Dean

Thanks for reading, Adam. I 100% agree with Derek’s take on blog growth. I’d even go as far to say — especially when you’re first starting out — that you may even want to spend 90%+ of your time promoting the content you already have.

Reply
Richard Marriott

Cheers Adam! It was indeed an incredibly time consuming process and I lost a lot of sleep over it, but in the end it was totally worth it :)

Reply
Jay

Old school beating the pavement and finding content holes! Great read. I plan on trying to do the same for my niche which is selling niche websites based on Adsense monetization. I can see the hardest part is going to be the initial outreach, luckily I can use the short and sweet approach you posted with a little modification to suit my topic. This will be interesting to see how it goes. As always, great post bro, keep em coming.
-Jay

Reply
Brian Dean

Absolutely, Jay: this is the type of SEO people were doing back in the 90s. And as you can see, it still works well today! Let me know how the technique works out for your site.

Reply
Ryan Cote

Another great post Brian – thanks for pointing me to Richard’s post which is also very insightful. The lesson is simple – write epic content and then tell people about it. Good luck with your SEO That Works course – I’ll be buying it!

Reply
Brian Dean

Thanks Ryan! That’s a great takeaway message from this case study: write epic content and tell people about it.

Reply
J.G.

I agree, good content will practically share itself, with a little nudge.

Reply
Lilia

Hi Brian, I typically love your advice and posts, but there were 2 things about this post that didn’t thrill me:
1. All those 100-300% improvements look good in a headline, but they are quite dependent on working with super low traffic to begin with – a few hundred visits! Of course the technique works, but it will not produce the same % lift for sites with traffic in 5-6 digits. Need to set realistic expectations.
2. I read about the skyscraper technique on QuickSprout blog by Neil Patel about a month ago – you and him applied the same technique while writing about it and the outcome is – the content isn’t unique!

Thank you for all the advice. If you think getting 200% traffic lift in less than 6 months is possible for a content rich (200K indexed pages in Google) site with 100K+ visits a month, please contact me for a lucrative consulting gig :-)

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Brian Dean

Thanks for your feedback, Lilia.

You’re totally right: that kind of dramatic change isn’t possible for a site already getting traffic. But as you said, it can still give them a significant boost.

Yes, Neil and I covered The Skyscraper Technique in our Advanced Guide to Link Building. But I thought it’d be cool to show people a real life example of the strategy in action :-)

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Gabriel

I think it work because is about seo – so everyone want to know more info. Hmm how about surveillance camera niche? Will this tehnique work? Let me think… No? I guess!

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Brian Dean

Thanks for your comment, Gabriel. You’re right: this works really well in the SEO niche. But it can work in almost every niche. Every niche has content that’s performed well and could use an update or improvement.

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Nathan

Extremely smart way of generating compelling content, obtaining high quality links and helping to establish both yourself and your website as an authority source!

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Brian Dean

Thanks Nathan!

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Emil Shour

Thanks Nathan! This post was pivotal in establishing us as an authority in the employee wellness/engagement space. As we’ve done more and more high quality posts like this, our audience has grown tremendously and get more natural shares/links without us having to do as much promotion.

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James

Thanks for this. Please could you explain how to use “Check My Links” more. Just say for instance that I have a great article that I want to promote and I am looking to do this by suggesting it as a replacement for a broken link (as described in your article above.) How do I find relevant web pages that might have relevant (but broken) links? Thanks.

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Brian Dean

Sure thing, James. That’s actually the hardest part of broken link building. One way is to find resource pages in your niche (because they tend to have a lot of links and therefore are more likely to have a few broken ones). When you find one, run Check My Links on it.
Another strategy is to take a site in your niche and run it through brokenlinkcheck.com. That will show you all of the broken links on a site without having to use Check My Links.

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James

Cheers, Glen & Brian. Very, very helpful

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Robert

Fantastic results with such a simple technique. Thanks for the post Brian!

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Brian Dean

My pleasure, Robert! Thanks for reading.

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Jerry Low

There are so many to do as a SEO these days. Back in the old days, all we do is track competitors’ link profile and build slightly better links than them. Now, we need to post extraordinary content, reach out industry influencers, help others find broken links, etc. Some say the method you mentioned in this post is simple; I don’t think so. You need a lot of creativity to pull this one off; and creativity is not something you can learn by working hard.

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Brian Dean

Thanks for your insights, Jerry. Good stuff :-) I also remember the days of “match and exceed” SEO. You’re right: Richard definitely put a lot of creativity into his guide. And his success was due to a combination of creativity and hard work.

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Kirk

Awesome strategy, I know it works, after all i am on your site due to that reason, Great content!

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Brian Dean

Thanks Kirk! Let me know if you decide to try the strategy or have any questions.

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Glen

This is killer as always Brian! Seriously, with your blog posts and link building course I’ve learnt and successfully implemented more in the last month than I have this whole year. One day when I’m rich I’m gona buy you a shiny red race car to say thanks :)

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Brian Dean

That means a lot to hear, Glen. I work really hard on my blog post and course content, so it’s great to know that you’re getting so much value from it :-)

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Martin Harris

Great article and well done Richard.

Tbh, The SEO community is usually very willing when it comes to outreach (for obvious reasons). In some niches it can be a lot harder to gain rapport with industry influences that are willing to share your content, But still that’s nothing to take away from the hard work and persistence put into this.

Well done Richard.

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Brian Dean

That’s a good point, Martin: not all industries are receptive to outreach. I’ve found that the SEO community is a mixed bag. On one hand, there are a lot of people in the community really open to outreach (as you pointed out). The flip side of that is that they know every trick in the book. So have to be REALLY creative to get your links.

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Richard Marriott

Thanks a lot Martin!

I’ve indeed found the SEO community to be an amazing group of people. The support I’ve had from outreach has been phenomenal. A few people even went the extra mile and helped nudge some of their friends to get a response back to me :)

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Mikk

Brian you are the beast. Keep it up.
I have been extremely busy lately therefore I haven’t managed to contact you. However, I’m going to give you a “small” donation in the next few months for being helpful through e-mails and helped me in every single possible way. By the way, what theme are you using? Is it genesis?
Cheers!

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Brian Dean

Good to hear from you, Mikk. A donation, huh? Sounds interesting. I use Thesis theme here at Backlinko.

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Matthew Ortner

That was truly incredible techniques for marketing, not just for SEO but it’s also great for social media optimization too. Thanks a billion for sharing such great insight and would love consume more information from you in future.

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Brian Dean

Thanks, Matthew.

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carl

Thanks Carl for the heads up about this post. I love it and its eye opening.

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Rob C

Really love the write up, love the commitment shown, love the results… But I think I love the Pokemon image outreach emails the best! (Shame that they’re the less effective approach :) )

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Brian Dean

Those emails were cool, right? They actually worked OK for them but he wasn’t able to send them out in bulk. Thanks for reading, Rob.

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Richard Marriott

Hey Rob, glad you liked the funny images.

It was a shame they didn’t get a good response rate, but, after thinking about it, I reckon it’s because I fixed the link in the first email. It would have been better if I’d just used the images to alert them to a broken link first and then fixed the link later once they replied.

Since revisiting many of the sites I gave the “heads up” to I’ve noticed that most people did in fact fix their broken links, so it might be worth trying images again with this change in strategy and see what happens.

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allen

Wow!
Brian,this article is amazing!!!
What’s a perfect method which I never think about!
Find the gap,fill it and then tell to the world,it’s really simple concept but always be overlooked,thanks,I will try it!

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Brian Dean

Thanks Allen! Give me a heads up if you decide to try it out.

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Massimo Chieruzzi

Great article … really interesting! However there’s a small typo here:
“In total, he emailed 115 influential people in the SEO space and got 47 replies (that’s a 54% conversion rate).”

There’s something wrong with the math :)

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Brian Dean

Thanks Massimo. You’re right: that’s a typo. I just fixed it :-)

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Malhar Barai

Great stuff Brian and I guess Richard was spot on with his technique of reaching out to influencers and get their thoughts.
I also co-host #SEOTalk Twitter Chat and it happens on Monday 10AM EST (it’s scheduled to suit some Indian audience), would be glad to have you as guest some time and talk about this or some other SEO techniques. Let me know!

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Brian Dean

Glad you enjoyed it Malhar. I’d definitely like to stop by as a guest. I’ll send you an email to arrange that.

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rambabu

This case study has shown some very true fact of SEO that works , and which anyone can follow to win the race with it. Thanks @briand sharing this great piece of white hat SEO guide !

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Brian Dean

You’re 100% right Rambabu: this is a strategy that almost anyone can follow for higher rankings.

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Rimantas Petrauskas

Brian, thanks for this great post. I gave me a great idea for my next article. Will try to do similar thing in Forex niche.
Thank you once again.

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Brian Dean

Sounds good, Rimantas. Let me know if you have any questions along the way.

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Adeel

Brian , once again a nice way to build backlinks. You always come with creative ways thats why i like your blog. I am gonna use Skyscraper Technique for my blog.

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Brian Dean

Glad you liked it. Let me know how The Skyscraper Technique works out for you.

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Charly The Pearl

Hi Brian,
That was cool. I am going to try it. I think the promotion piece will be the most challenging for me. But I am all in. Thanks so much.

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Brian Dean

Glad you enjoyed it Charly. You’re right: the promotion part is the definitely where the rubber meets the road. But I’m sure you’ll crush it :-)

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Bolivar

Very good, Enjoyable peace of content.. great way of building high quality back links.. thanks for the tips

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Brian Dean

Thanks for reading, Bolivar.

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Robin

Such a wonderful article to understand the core of what we actually miss when we do SEO. rather focusing on keyword, answering what the users need should be the primary concern, but many times we miss that part totally and stick to back link building.

Tweeting it right away.

Robin.

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Brian Dean

Glad you enjoyed it, Robin. That’s true: writing content that your target audience loves is priority #1.

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Manthiramurthy

Nice idea. Actually until today I never realized the importance of content. Will make sure I take time in posting the best content using your strategy and links should pour like rain 😉
I have question. How do you get to target the right keyword for your promotion.? I mean how does Google know when your content goes live?

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Brian Dean

Content is HUGE for branding, SEO, and referral traffic. Keyword research is important, but a bit too complicated to explain in a blog comment. I just use the Google Keyword planner and find keywords with decent search volume. Google knows when your content goes live from Twitter, your sitemap etc.

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Spook SEO

Hey Brian thanks for the comprehensive post. I’m a huge fan of guest posting and thy skyscraper technique.

Are there any other techniques you can share than can bring in the easier wins on traffic?

Thanks.

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Brian Dean

Glad you liked it. In terms of easy traffic wins, you’d be hard pressed to beat forum marketing. In my experience it’s one of the best (and fastest) ways to drive targeted traffic to your site.

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Sachin Bisaani

Brian for link out reach we can also use topsy and know who are sharing that post(1st position on Google for keyword) on Twitter or Google+ and mail them or contact them on twitter about the new resource.

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Brian Dean

That’s a good tip, Sachin. I’m a big fan of finding people that have already shared similar content. They tend to convert really well.

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Harsh

Nice post and its true that at times we caught under black hat techniques as at times we are getting fast results through this method but frankly speaking if you want to sustain for longer period of time in SEO World then one should avoid Black hat techniques and adopt white hat techniques as soon as possible…….

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Brian Dean

Glad you liked it, Harsh. You’re right: this strategy gives you short-term and long-term results.

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George Orsmond

Wow! Great article, I read a few SEO articles and don’t usually get much from them, but this one I am actually going to give a go, seems simple although requires the time and effort, but well worth it!

Many thanks for sharing with us!

George

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Brian Dean

Sounds great, George. Let me know how the strategy works out for you or if you have any questions.

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Nilesh Shiragave

Excellent article again :) After reading your article now I learned how to promote articles. And increase backlinks to articles.

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Brian Dean

Thanks Nilesh! Let me know if you have any questions about the process.

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Danny

Very well written and refreshing post, Brian.
I like the way you approached gaining big traffic increases via the white hat route, and sprinkled some insightful tips on what looks like a very effective method.
Agree that, just throwing up post after post and hoping for that great visitor increases will magically arrive, is probably not a very good long term plan for any website.

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Brian Dean

Glad you enjoyed the post, Danny. That’s a good point: when I first started out I posted twice a week because that’s what most bloggers recommend. But it didn’t work very well for me. When I posted less often — and spent more time promoting the content I already had on my site — I saw MUCH better results.

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Zacktersh

People think that if they post great content, users will magically appear and backlink them. There is so much more to Whitehat SEO than just great content. Great article!

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Brian Dean

That’s definitely a common myth. Glad to hear you agree that promotion is key :-)

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Aaron

Hey Brian,

A big pat on the back has to go to Richard for his implementation, we are working on a very similar thing (entirely different niche), I will keep you posted on how it goes… Real-life case studies like this are hugely encouraging for everyone trying to do SEO well and white-hat so thanks :)

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Brian Dean

Glad you enjoyed the post, Aaron. I’d definitely love to hear how that works out for you. Keep me posted :-)

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Venkat

Hey Brian, Awesome post. I thoroughly enjoyed it and really appreciate your time for this case study. It helps many a lot. I just came here at the right time considering the way Google is against many link building techniques.
@Richard – A great idea well executed. Great stuff. Thanks for sharing the idea.

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Brian Dean

Thanks for reading, Venkat. You’re right: it’s a good time to start learning these types of powerful (but safe) techniques.

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Mark Trueman

Hey Brian,

This is one epic post. Like all your posts :)

I love how you broke it down into easily repeatable steps. I generally email bloggers who wrote about similar topics after each of my posts. I get a decent response rate but you’re right, it takes forever to personalize. The process usually takes up a whole day.

My emails are usually only about 4 lines long, but it still takes forever. I’m going to give the one liner emails a shot and see how it effects response rates.

Awesome post again. Backlinko posts do a good job of getting me excited.

– Mark T.

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Brian Dean

Thanks for your kind words, Mark! I’ve found the same thing: personalizing emails (even short ones) take forever. That’s why that initial “feeler” email works so well. You still have to personalize it, but it takes MUCH less time :-). Thanks again for stopping by, Mark.

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Rajiv

Incredible information, I learn many new point related to SEO. its quite informative post. Thanks for sharing huge information.

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Brian Dean

Glad to hear my post taught you some new tricks, Rajiv.

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Raheel Mushtaq

This is a great post on the case study, It’s quite hard work to get along with so many SEO’s from different areas and get information on their knowledge

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Brian Dean

Great point, Raheel. It’s not easy to get responses from so many busy people. But Richard did an amazing job.

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Raymond Smit

Hey Brian, great post! How would I use this technique in a blue collar industry? (Installing kitchen cupboards). Most if not all of our competitors/colleagues in this niche puts up a 5-10 page website with just a few pictures with very little linkbait content. I’m therefore stumped on ideas for content I can improve on and also who to message to promote it. [My competitors surely wouldn’t].

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Brian Dean

That’s a really good question, Raymond.

You have two options:

1. Come up with something truly original. You don’t always have to use another piece of content as inspiration. If you have a content idea that people would love to share and link to (like a tutorial on installing kitchen cupboards or a flowchart that helps people choose the right cupboards) you can use that.

2. Look at other related industries (like DIY blogs) and see what type of stuff they’ve published that’s performed well. It doesn’t have to be perfectly niche-related. Something about woodworking or interior design is relevant enough.

Hope that helps :-)

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Mattan Danino

Sure! These are the techniques that really works. I like that and use them to seo of my client projects.

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Brian Dean

That’s what I’m saying! I used to do 100% black hat SEO back in the day. Once I learned how to do white hat, I never went back.

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Kliktoday

Good content and link building to good traffic. Nice information
Thanks for sharing :)

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Brian Dean

My pleasure. Give me a heads up if you have a question.

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Doug

Great article, Brian! My website needs a boost and I’ll definitely be using the ideas in this article to improve my content and build links.

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Brian Dean

Glad you liked it! Definitely keep me posted on how the strategy works out for you.

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Americas Best

Hi Brian – I am inspired to fill the content gap in my niche (interior design).

The early strategic thought is to build out a blog as part of our website and brand it ‘Americas’s Best’ where we can invite small businesses to showcase their local design, remodeling, renovating businesses as “America’s Best”. Assuming this will warrant a few back links from industry related websites that are featured and assuming it will product some search mojo for “best interior designer [insert city or town here]”.

Question: when finding potential candidates for the round up am I wasting my time with small local biz with 0-2 PR sites with very little to no traffic?

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Brian Dean

That sounds like an awesome plan! That’s the type of next-level content that makes your site stand out from the competition. I wouldn’t sweat PR metrics too much (toolbar PageRank hasn’t been updated in more than 7-months). Here are some other metrics you may want to consider when evaluating your link candidates: http://www.advancedwebranking.com/blog/link-metrics-checklist-for-2013/.

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Garrick Dee

Awesome insights, I read this post twice already! am working on an info graphic plus a post for my niche site using this technique. Lets see how it goes.

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Brian Dean

That’s awesome Garrick! Keep me posted on how this works for your niche site.

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Alexander Bruner

Brilliant.

Also good outreach on your part, you’ve got me as a regular reader now.

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Brian Dean

Glad you liked the post (and the outreach), Alex!

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Stanley

Sharing this post on my linkedin page and group just isn’t enough! When’s your next post coming out, Brian?

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Brian Dean

Thanks Stanley! I’ll probably have another post out in about 2-weeks :-)

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Riaan

Excellent post Brian!

Quick questions…
Do you use a particular outreach program?
I know there are some SEO software out there that will gather all the emails of site in a specific niche and then help you send emails & keep track of stats etc.

Do you use a specific program to do this for you & what would you recommend?

Thanks so much & looking forward to the next one!

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Brian Dean

Thanks for reading, Riaan. Depending on the campaign I use BuzzStream or just kick it old school with Excel. I’ve found that, unless you’re working with a team, you can usually keep track of things with a Google Doc or Excel spreadsheet. But if you want more robust features, BuzzStream is awesome.

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Lena William

Really awesome article, summary of this can be if you build social likes that would boost your site Rankings, for this purpose we can create Facebook page, or Build Twitter Followers.

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Brian Dean

Actually social shares don’t boost rankings that much. The reason he had so much success was mostly from the backlinks he built to his site.

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Brian Dean

That’s very true Shah: this type of creative link building is one way to get an edge on the big brands out there. The strategy takes some work and creativity, but it definitely pays off.

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majuroyal

Hi Brian
Hi Richard
Nice to knowing you two from backlinko.com
I agree about White Hat Seo
here, I do not have a lot of ability and time, I do it slowly for 1 month and assisted template is also good from my Seo Master… (maybe he is one of your student 😀 )
in 1 month, our alexa traffic rank majuroyal.blogspot or lean about 300 percent !
Amazing White Hat Seo , thank you Brian and Richard

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Brian Dean

It can definitely take time to execute something like this. Richard saw fast results but you can always do something similar a slower pace.

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Brian Dean

Awesome Krzysztof! Keep me posted on how the strategy works out for you.

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Paul Back

That was an incredible article Brian – I will email you when I put this into practice myself. You really blew me away with your approach to SEO

Paul Back

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Brian Dean

Glad you liked it Paul! Definitely keep me posted on how the strategy works out for you.

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Gregory

That was a great case. Im still smiling after that SEAN!!!!!! YOUR LINK IS BROKEN. Haha. Ive used a similar strategy in tje past and in a different branch. Its the guerilla instinct that wakes up. The question is. Did Richard monetize that opportunity or was it just for being cool?

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Brian Dean

Thanks Gregory! I also try to add some personality to every outreach email that I send out. Not sure exactly how/if Richard directly monetized the traffic. But I know that he got quite a few email subscribers and brand awareness from the campaign.

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Bill

Awesome i’ll implement the strategy and see what happens in my niche, then will let you know about the results.

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Brian Dean

Sounds good, Bill. Send me an email if you need any help along the way.

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Teresa von Illyes

Wow! I will try this Technique. I’m so glad you share this because I really want to know more things about SEO.

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Brian Dean

That’s great to hear, Teresa. Keep me posted on how the Skyscraper Technique works out for you.

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Ed Potts

Excellent research – we’ll give this a try! Cheers.

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Brian Dean

Nice! Let me know how it works out for you, Ed.

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John

Great article. Thanks.

I would really like to know how he gently encouraged the participants to share the article with their audience.

I know it’s been asked before but it wasn’t really answered.

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Richard Marriott

Hey John,

Half an hour before I released the article I emailed all the participants thanking them for their contribution and telling them the results would go live very soon. I also included a link to a little teaser post I wrote to share how the outreach process had gone.

Then half an hour later (when the results post was live) I emailed them again and told them the exciting news that the post was live. I thanked them again and simply asked them to help share.

After these two emails were sent I didn’t really bother anyone again. I did Tweet at a few people later on and included a few other experts in some tailored Tweets but other than that the first two emails were enough to help nudge people.

Hope that helps!

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Jason Bax

Way to Hustle, Richard.
Ballin’ post, Brian.
Richard, Did you email them 1 by 1 each or use some tool to make outreach just a bit quicker?

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John

That’s excellent stuff, Richard.
Thanks for sharing.

I’m in the process of implementing this method.
I spent about 12 hours to find 80 experts in my niche, and about 6 more to send out the emails. :-) Many of which I just sent out.

But I’ve already had about 15-20 reactions and some from respectable names.

I’m not in the IM niche though.

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Vukasin

I must give it a try to this, even if I find this very boring. I always stick to those techniques I find interesting, but in order to receive some extra visitors, maybe I’ll switch to some new techniques. Thanks for the informations

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Brian Dean

It’s true that outreach can get pretty monotonous and boring. But for nerds like me, publishing awesome content and getting links from it is a blast :-)

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David Unsworth

Brian, I started a website about travel in Colombia, called Colombia Backpacking. I’ve been having a pretty hard time getting organic traffic, but I’m going to put your techniques to use. So basically the idea is that by helping out other website owners by finding broken-links, they’ll do you a favor in return, and post to your site? If a site has a page rank of 2 or 3, does it hurt them to post a link to a site with a page rank of 0?

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Brian Dean

I’d definitely recommend giving broken link building a shot. There are LOTS of travel sites with resource pages (which are prime for broken link building). I wouldn’t sweat PageRank. It hasn’t been updated in over 8-months and may not be ever again. And it definitely doesn’t hurt to link out to sites with lower PR (if that were true sites like Yahoo! could never link to any other sites!). Keep me posted on how things go for you, David.

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Rohan Mod

Complete awesomeness in this post!
This single post comes as close to a complete online marketing plan as any thing I’ve read online in a very long time. Strategy, tactics, benefits, how to & granular details on how to get it right.
Spectacular contribution and much appreciated.

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Brian Dean

Thanks Rohan! I worked hard to make it super-comprehensive. So it’s really great to hear that you got so much out of it :-)

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Tom Wohlwender

Great Article Brian! I think I will try to do this strategy with saving money on an energy bill. Maybe turn the results into a step by step guide to saving money along with the top 3 things experts say to do. What do you think?

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Brian Dean

Thanks Tom. I REALLY like the idea of an expert roundup. You could ask green bloggers their favorite way to save energy and compile the results on the blog. Richard’s roundup is a good model to follow.

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jazi

Really a informative article i was googling how to get organic traffic, and your website is on the top 😀 you have amazing seo skills any ways Thank you keep up the good work admin,

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Brian Dean

Thanks Jazi! Glad that you found my site and found so much value from the post.

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Brian Dean

True dat Shailesh! This is white hat SEO at it’s finest :-)

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David

I love this technique. One of the best ways I have of finding missing content is to keep my ears open for questions people have, for instance in one of my mastermind groups. My latest blog post is in fact a great example of that.

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Brian Dean

That’s a great strategy. I also go to forums and see what questions tend to crop up again and again. When I find one, I put it into the Google Keyword Planner and usually find a great high-volume keyword. Thanks again for stopping by, David!

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John

eerrr, yes this works.
Almost 6000 visitors in 26 hours. Before that I got about 15-20 visitors per day.
Why don’t you remove this info from your site, lol.

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Brian Dean

That’s AWESOME John! Glad to hear that you’ve rocked the house with this strategy!

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John

Oh and about 800 likes, shares and tweets.
Not so much subscribers though. Just 34.

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LPC

Hey Brian, love your stuff.

I just built a niche site and all my pages got indexed into Google 6 days ago. My keyword is low competition, for example the #3 result is a niche site similar to mine with only 10 or so juice links and does not even use the keyword in the page. My on-page SEO is pretty good and definitely better than that site. Shouldn’t Google be ranking my site by now? I mean, let’s say I’m wrong about the top few spots..it is still a low competition keyword so how am I not ranking in the Top 500 or so in Google. When using a site like SerpFox.com I can see I am not ranking anywhere. I have not built any backlinks to the site yet, but even without links I should be ranking somehwere by now shouldn’t I?

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Brian Dean

Thanks LPC. Good question. I’ve found that even one or two links can take a site from nowhere to the top 30. So it doesn’t always work where you automatically rank for a keywords just because it’s low competition. So as long as you build some quality backlinks to the site, you’ll definitely rank soon enough :-)

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LPC

Thanks, i’ll give that a go. I wanted to wait and experiment just to see but if I don’t see it in the SERPS in the next few days I’ll try a few links. It sucks because I know how to do great keyword research and find low comp buying keywords and know how to make great sites, but especially with all the updates I’m really confused about how to go about my linkbuilding strategy for these sites. I don’t want to use link services but I also don’t know how to find good, high PR sites to leave a link. Most of them are low PR and nofollow. I’ll have to devour your site and see what I can figure out. Thanks again

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John

Subscribers picked up. I have about 100 new ones now.
I have more than 2000 facebook likes, shares and comments. Incredible. The only reasons for not using this strategy are time and branding.

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Brian Dean

That’s IS incredible, John (2000 facebook likes, shares and comments is insane). Thanks for the update.

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Victor Willemse

I am so glad I saw your post on SEO-hacker, yesterday. Your website is like a candy store, Please keep it up.
Now off to Richards website, sounds lie he also knows what he does..
– I feel like Indiana Jones, next quest.

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Brian Dean

Nice! Thanks for your comment Victor. Definitely check out Clambr. Richard is doing some great stuff over there.

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Doroteya

Great article, all tweeted and followed. Your tecnique worked again. Will love to keep in touch and share content and more ideas in the future!

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Brian Dean

Glad to hear that you’ve seen some real world results from my strategies, Doroteya! Feel free to email me if you’d like to share more details :-)

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Maverik

Its really Interesting. But i wonder will it work in my country too? :(

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Brian Dean

It definitely can, Maverik. It can work in any country (in fact, I’ve heard from a few members of the Backlinko community that have used The Skyscraper technique in several different countries).

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Helen

Hey! great tips here. Totally agree – outreach rocks the world, if done well!

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Brian Dean

Thanks Helen! I’ve found the same thing myself: outreach — when done right — flat out works :)

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John

Hey Man, its really worth time reading this. This kind of case study will save my time. Thanks for showing me the right direction as i am a newbie. So, now i have the right direction now just have to put my effort to succeed
Thanks
John

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Brian Dean

Glad you got some value out of it, John. This is a case study I wish I read when I was first starting out. It would have saved me a ton of time!

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Arbaz Khan

Never really thought about this strategy.
Hitting people up with an outreach email is something new for me. Thanks for sharing this post with us Brian.
I am trying that right now and I just hope it works out just fine. :)

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Brian Dean

It’s definitely worth a shot, Arbaz. As long as the email isn’t pushy and your content is awesome, outreach works really well :-)

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WilliamJohn

Hey Brian, thanks for sharing wonderful case study on white hat techniques. I just bookmarked it and shared in my networks. Great post!

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Brian Dean

Glad you enjoyed it, William, and thanks for sharing it :-)

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Lisa

Hey Brian, I am from Germany and I have to say, this is amazing! I will try it and I already have a great idea to put your advice into practice. THANKS!

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Brian Dean

Hey Lisa. Glad to hear that you’re going to give The Skyscraper Technique a shot. Let me know how it works out for you.

Oh, and I actually live in Berlin :-)

Reply
Neena

Basically it all boils down to communication. You can’t blog in a vacuum. Opening a two way dialogue with other bloggers can be mutually beneficial, you just have to be open to the pitch.

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Brian Dean

That’s a really good point, Neena. The only thing is that the communication has to be strategic to get results (in this case, backlinks).

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Jamessyboy

Brian, perhaps the best SEO blog/resource out there – certainly the most practical by far. This really is a zillion miles away from the usual SEOs/SEO resources out there, who generally republish other people’s stuff or bore me to rip my eyes out (or ears off) with tales of effin watching rodents via Google Glass or who name-drop Matt Cutts, who visited their condo, trying on his latest new tshirt whilst chanting ‘content, UX, content, UX, content, UX’ in a satanic fashion. And, to Richard: a 101 on how to think, generate and undertake SEO. Tremendous stuff.

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Brian Dean

Thanks Jamessyboy! I actually had pretty much the same experience you had with the SEO content was out there. That’s actually why I created Backlinko. Glad to hear you’re getting so much value from the site :)

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David A.

Question can I or should I reach out to those bloggers in my forex price action niche, to reveal some kind of tool or favorite trade setup too profit from the Forex market? Even though I have no subscribers & much traffic.

Thanks

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Brian Dean

David, yes, you can definitely reach out to them even if you don’t have any huge subscriber numbers. Richard didn’t have much traffic or many subscribers and he was able to get responses from some big names in the SEO space.

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Azman

This post is simply awesome and I learn a lot through this post . And I hope it will help me in boosting my search engine visibility.

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Brian Dean

I hope it helps you out too, Azman. Let me know if you give it a try.

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Avadhut

” So if you’re looking for a way to jump start your site’s sagging traffic numbers — stop posting 3 times per week — and publish an epic piece of content that really stands out.”

I love your writing style, Brian. Can you give some tips/ ideas on How to Write Actionable Strategies Posts for my domain – Finance?

Also, when we are doing such post, should we include a do-follow link to the expert’s blog?

Thanks,
Avadhut

Reply
Brian Dean

Thanks Avandhut :-)

You could cover how to save money, reduce credit card debt, buy a house. Lots of great content opportunities in the finance space. Yes, you should link to an expert and then email them to thank them for the resource that you linked to.

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Avadhut

Thanks Brian for your reply.
2 Questions:

1. I want to know how to embed the writing style like this while writing posts on my blog?
2. Main theme of my blog is–Finance Careers. What could be actionable strategies posts ideas? How can I find such ideas every week?

Thank you so much for your wonderful posts. I’m glued to them :)

Best,
Avadhut

Reply
Brian Dean

I’d just write like you’re writing to someone that you know, like a good friend or family members. You could write posts about how to get promoted, how to choose a career in the finance world etc. I actually don’t recommend posting every week because it’s hard to provide awesome content on a weekly basis.

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Tony Nguyen

Thanks Brian,
Writing great content and look for authority blogs to link to you is a spectacular method. I really need to take a look into this strategy carefully.
Moreover, Checking broken links on other websites is a time consuming task, I suggest to hire a freelancer or a part-time student do it for you instead of you doing the task. Hope this helps 😀
Tony

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Brian Dean

Definitely give it a try, Tony. As you said, it does take a lot of work to execute, but you can easily outsource some of the time consuming tasks.

Reply
Tom

wow, it looks like an awesome strategy. I think a lot of people have problem with whitehat techniques, because you have to put your personality out there.

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Brian Dean

That’s true, Tom. It’s does take some guts to email people and ask them to share your content. But as you can see, it’s well worth it.

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Spook SEO

Amazing numbers…Simple twists sometimes do great changes. Can’t hardly wait to try this out. You’re damn good Brian – Simple but Effective.

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Brian Dean

Thanks! Definitely give it a shot. Let me know if you have any questions along the way.

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Josh May

Hi Brian,

This is an awesome post man. I think what this has made me realize even more is the importance of doing everything you can to distinguish yourself from the host of other bloggers out there. I loved reading about Richard’s methods, and I appreciate you sharing this with all of us! Just found your site today and added your RSS feed to my list of blogs I follow. Looking forward to more stuff!

Josh May

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Brian Dean

Glad you got so much value from the post, Josh. You’re right: a lot of what this strategy is about is about positioning. Positioning is one of those “boring” business things that most bloggers ignore. But it’s HUGE if you want your blog and content to stand out.

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Vinny Moreira

Wow what great post! Speaking of quality content, this is top-notch content :) very detailed SEO case studies with lots of tips. I still have to check out some of the resources you mentioned. Thank you so much!
Vinny Moreira

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Brian Dean

Thanks Vinny! I aim to please 😀

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Fernando

really great tips Brian. Will be heavily used and beneficial for all the online marketer and bloggers.

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Brian Dean

Thanks Fernando :-)

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Ravi

that’s really great tips Brian.. I still have to check out some of the resources you mentioned. Thank you so much!

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Brian Dean

Thanks Ravi. Definitely check them out and let me know what you think.

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rakesh

how does the newbie blogger will get the amazing traffic from backlinks …

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Brian Dean

By following the steps in the guide, Rakesh :-)

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chamal

Wow… That’s a new technique i never heard that. I will try it soon for my technical blog.

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Brian Dean

Sounds good, Chamal. Let me know how it works out for you.

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Tarun Singh

Thanks for this awesome post.I am actually getting to love your site.348% increase in traffic seems cool :)

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Brian Dean

My pleasure, Tarun. A 348% increase IS cool :-)

Reply
Robert-Curz

Brian Great work. Though im new to SEO but after reading this post allot of concepts i have cleared. Surely like to share this post to others. Thanks

Reply
Brian Dean

Thanks Robert. The Skyscraper Technique is a great way to learn how to execute white hat SEO campaigns.

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sameer

Hi,
Great post indeed,i am struggling to increase traffic of my blog.Traffic is constant from some months,and i am fail to increase it. thank you for this very useful guide.

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Brian Dean

Thanks Sameer. I hope this helps get you more consistent results from your blog.

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Swayam Das

Thanks so much for posting this content :-) I loved the idea that Richard used! Not that difficult but certainly awesome

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Brian Dean

My pleasure, Swayam. It’s true that the idea wasn’t difficult but a lot of hard work went into his roundup.

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burada

good job & article for seo business. regards from istanbul.

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Brian Dean

Thanks Burada. Let me know if yo give it a shot.

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anand om sharma

backlink are required but we always forget to write the good post instead comment posting.

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Brian Dean

Definitely. A good post is a must.

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Brian Zeng

Hi Dean,
I really like this post. I see this as influence marketing, Richard is taking advantages of influencers to drive their traffic to his blog in a short period of time, really smart tactic.
I am doing roundup myself, i will curate this post this week and link back to you from zengliang.me.(I bet you can’t read Chinese, LOL)

Reply
Brian Dean

Thanks Brian. You’re absolutely right: Richard is tapping into the massive networks that these influencers have. I can’t read Chinese but thanks for mentioning it on your site :-)

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David Kley

Wow, what an amazing way to provide high quality content, simply by making it better. What he did was really creative, and I can see it working in the real world. Goes to show promoting your content is king, not just the content itself. Wonderful read, thank you. I will try this in the future.

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Brian Dean

Thanks David. You’re 100% right: content promotion is the real king. Without that, even great content gets ignored.

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May Sriwichai

Thank you so much for all this valuable SEO information. YOU are the BEST!

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Brian Dean

My pleasure, May :-)

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Kris

I need to say it’s very interesting article! I also think that content is king. Not any content but first of all…interesting ond oryginal content :)

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Brian Dean

That’s very true, Kris. With so much content out there you really need to publish amazing stuff to stand out.

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David Sapper

Thanks for the great article. I’ve been researching and doing quite a bit of white hat SEO for my website but I have a question. I see how this works with blogs using adsense but how would you recommend leveraging this technique for a website to a brick and mortar business (in my case a car dealership)? Creating a blog on the website (seems a bit unprofessional), creating a blog and ranking that to link to the main website? Thanks Again

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Brian Dean

Thanks David. In my opinion, all brick and mortar businesses need a blog to compete online in 2014:
http://www.quicksprout.com/2013/12/13/why-every-business-should-blog/

For example, in the auto space, Car and Driver has an incredible blog (http://blog.caranddriver.com/) that lands them tons of search engine traffic. They’re not a dealership, but you get the iea.

Yes, the idea is to create an awesome piece of content on your blog that generates authority to your domain. And you can pass that authority onto your landing pages via internal links.

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jane

Hi Brian, thanks for this article, did you try maybe promote your website by using more specialized keyword research tools like Metrics11.com or hittail.com for example and you have some insights?

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Brian Dean

Not sure what you mean, Jane. How would I use those tools to promote a piece of content?

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PRASHANTH RAJ

this site is something different and you stand unique Mr Brian.A bow to you for your excellent articles! :)

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Brian Dean

Thanks Prashanth :-)

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Alex

I love this strategy because it helps everyone involved. It pushes us to write the best content available, the reader gets the best content possible and other webmasters fix their pages and their readers are provided up to date resources.

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Brian Dean

Well said, Alex. It’s one of the few SEO strategies that helps everyone.

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Jonathan

Dear Brian,

Thanks for this. It’s something we’re going to try.

I’ve got a question which I’d love to hear your thoughts on (and that of your readers).

How would you encourage comments on a niche blog. In my niche (dating) we have a bad rep and people are scared to comment because it involves matters of the heart.

I’d love to hear your thoughts?

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Brian Dean

What I’d do is ask your readers to contribute ONE idea, tip or question to the post.

The more specific you are, the better response you’ll get.

That also allows you to tailor your request for your audience.

So you could ask them ONE opener that’s worked for them, a book on dating they like etc. Something that relates to the post but isn’t personal.

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Appul Jot

Hi Jonathan,

A great example of this ninja technique, is this blog post itself!

At the end of this post, Brian didn’t asked us to “share our thoughts! “.

He said “step #1 is to leave a comment to let me know you’re ready to try The Skyscraper Technique.

So leave a comment below right now.”.

And we have 427 comments!

Brian ends every post with similar CTA. And just see the engagement on Backlinko.

Brian rocks!

Reply
Korah Morrison

Wow! Thank you for this strategy!
I’ll try it tomorrow. I do have some great articles, but I don’t know what to do with them next. Now I know 😉 Thank you

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Brian Dean

Sounds like a plan, Korah. Let me know how it goes :-)

Reply
Brian Dean

Happy to hear you enjoyed it, Adrien. Let me know how it works out for you.

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Mohammad Atif

Hey Brian, Thank you for awesome report.
I am newbie also in a sense that I know about SEO but started implementing it recently. I am working on my Current company site http://www.radiantskills.com, which is About ITIL Training, Cobit 5 training etc. I was looking for white hat seo strategies to do for this site.
What steps I can take for it? Any effective steps?

Your answer will be very appreciated.

Regards,
Mohammad Atif

Reply
Brian Dean

I’d actually just follow the steps laid out in this post, Mohammad. That’s the best way to get a new site off the ground.

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MADHAV

Thanks buddy..!! Getting increase in visitors.. Best article ever ..!! Thank you very much … (y)

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Brian Dean

Glad to hear that. Keep up the great work :-)

Reply
digitalio.pl

Brian, your article does sound actionable indeed. As a SEO newbie, I’m looking forward to use this technique on my website (asaigames.pl). Thus far, I’ve been trapped in exactly the kind of situation that you have described (i.e. spending considerable amount of time on coming up with new content and not seeing any moves in traffic). I will comment on the results, once I see any.

Reply
Brian Dean

Glad to hear you’re going to give it a shot. Let me know how it goes.

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Brian Dean

No, you da man Chester! You got a mayor to contribute to your roundup? Amazing. Rock on and let me know how Benefit-Focused Content Curation works out for you.

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BISWAJIT DHIR DEO

Great post. Thank you. I am trying different ways to get organic traffic to my website and reading your article made me think some different methods to do it now. So, thank you again.

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Brian Dean

Sure, no worries. Glad you learned something new from the post :-)

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Tiffany Ima

My goodness! I definitely want to try this. I’m in the person al style/lifestyle niche and will be trying to come up with a plan for what is lacking. I have a couple ideas :-)
Tiffany Ima
Style Honestly

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Brian Dean

Sounds good, Tiffany. Let me know how it goes :-)

Reply
Ramendu

Another good content brian, as always :) Filled up with relevant and really helpful ways to spike the organic traffic. Content was always the king and always will be, no matter whatever changes are made in SE algorithms.

Thanks a ton!

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Brian Dean

Thanks Ramendu. That’s true: outstanding content is something that doesn’t go out of style with Google updates.

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John Eulizer Nimo

Holy smokes what a find! Great content man. This is something that I’ve been looking for for the past few days. This is my first time here but I’m glad to tell you that you’ve earned yourself a new follower. Cheers!

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Brian Dean

Welcome to the Backlinko community, John :-)

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Kotton Grammer

Just found this searching through Google. Thanks for the tips as I’m just starting my local business website and these are great tip to follow!

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Brian Dean

Glad I could give your local business a shot in the arm. Let me know how things go for you :-)

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Hernando Cadet

I am going to get back on my site and work hard, not only on posting three times a week but a compelling content as you said. I am also going to focus on back links using your technique, good read.

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Brian Dean

Yes! That’s exactly the right approach Hernando: quality over quantity :-)

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Travis B.

Great post. I love how you identify simplistic link building methods that work since most people try to create elaborate schemes and fail.

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Brian Dean

Thanks Travis. Sometimes simple works best :-)

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JJ Wong

So long and informative. The right efforts on building contents & traffic online will bring us multiple times of results. That’s what the beauty of it. Find questions unsolved, and bring out the answer for it. :)

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Brian Dean

Well said, JJ. Backlinks are only one of many benefits you get from publishing Skyscraper Content like this :-)

Reply
Brian Dean

Glad you liked it, Brian. Let me know if you give The Skyscraper Technique a go.

Reply
June Hua

Hello,Brain, so great your post! I have a question: when we use skyscraper technique to create content, how do we avoid duplicate content as my English is so poor?

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Brian Dean

Thanks June! I’d just put your content through Copyscape before publishing it. That way you know its original.

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Bikram Chopra

I read about the skyscraper technique on QuickSprout blog by Neil Patel about a month ago – you and him applied the same technique while writing about it and the outcome is – the content isn’t unique!

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Brian Dean

If you consider an extremely in-depth case study of the Skyscraper Technique in action not unique, then yes.

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Kamran

Hi Brain,
First question. When I mention a site and then I notify them then where they could give me a link. ( in a blog post? I tell them a page where they could give me).
Second but very important question: I blog about Online Tools, so could you suggest me some topics on which I can
implement SkyScraper Technique?
Like what. oo, I can do the same ” link building tools”? oo yes. But Richard already did that. Let’s think.
” list of 30 SEO Tools ______”. Could you fill this blank or give me any more suggestions?

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Brian Dean

You ideally want to give them the page, Kamran. In terms of your topic, there’s more than enough resources in this post
where you can find a topic on your own.

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Prerit Pathak

Hello Brain,

Amazing tips. It’s very easy yet powerful. Thanks a lot for sharing this article !

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Brian Dean

No problem, Pretit :-)

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David Lee

Hello Brian,

I’ve been following your work for about 6 months and I’m so glad I am. Your checklist is brilliant I think because it allows someone that simply shivers at the idea of creating a 3000 or even a 5000 word piece of content, to actually be able to visualize doing it by reducing it to the ridiculous as we used to say in sales training classes.

You eat an elephant one bite at a time as they say and this method couldn’t be more spot on when it comes to marketing your content…something we simply forget to do many times I do agree.

I have created many pieces of content of the larger variety, but never have I utilized a method like this…short, sweet and laser targeted in it’s simplicity of application.

I’ve downloaded the checklist and will be implementing the steps post haste!

Reply
Sonia

Thanks for sharing. Its tough to create back links for an extremely dynamic website like job portals, classifies etc, because most of it’s contents expire within a very short time.

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Brian Dean

Yes, that’s true Sonia. But a lot of the time dynamic websites have static pages (like category pages) that you can build links to.

Reply
James Micheal

I’ve been hearing about Skyscraper, but unfortunately i don’t really know how it works. But after reading this terrific post i guess it’s worth giving a trial. Thanks for sharing this awesome case study Brain.

Reply
Brian Dean

Awesome James. Let me know how The Skyscraper Technique works out for you.

Reply
Vince Lin

Love the images. Did you make those yourself or is there a tool to customize “sean” vs. other names?

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Brian Dean

Thanks Vince. Richard actually made them himself in photoshop.

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Spook SEO

Hi Brian!

Wow! Richard is indeed very lucky! It is really so nice to know that Richard followed up with the people that didn’t get back to him. For those that still didn’t reply, it is good that he sent them another email. This is actually a good strategy. Anyway, this is such a worth reading and sharing post. Will be sharing this to my friends. Thank you!

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Brian Dean

Thanks Spook :-)

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Abhishek Tavasalkar

I obviously learned a lot of many things from this post. I really do agree with Kathy Long. The Best SEO tool Richard forgot to mention is Brian Dean himself.

Couldn’t ask for more from this case study. I am now writing an article based on your skyscraper technique. Almost spend 32 hours on completely researching the topic. 12 hours and more on writing the article and a couple of hours on backlinko.

You’re a great mentor Brian. Thank You!

Reply
Brian Dean

Cheers Abhishek. I appreciate it :-)

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Thomas Eder

Great post Brian! This a real eye opener for me, I’ll think differently about my content and how I promote it from now on.

Reply
Brian Dean

Thanks Thomas. Let me know if you have any questions :-)

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Leif Holtzman

Hi Dean,

I really appreciate this post. While most of us that have been in the search engine marketing space have been overwhelmed with all the recent Google algo changes, many of us have also fallen into the trap of trying to find the next best way to game the system. Whether that is a new tool or gadget, a so called “grey hat” link building method that takes tons of effort and yields questionable results or straight up spam – the bottom line is that as time goes by white hat links are the only ones that seem to stick.

The problem is that if you all you do is listen to Matt Cutts – you may get frustrated when “If you build it they will come” doesn’t work. That’s why posts like this one that actually show you how to build good links using real case studies are right on the money. Great jobs and props to you my friend for sharing the knowledge and spreading the love.

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Brian Dean

Thanks for such an awesome and insightful comment, Leif. I’m happy to help people earn/build awesome links :-)

Reply
Sunny

Excellent post Brian!
Your biggest selling point? Real actionable techniques with a well laid foundation, best of all; stuff that Google loves and rewards! Looking forward to reading other posts!

Reply
Brian Dean

Thanks Sunny. That’s what I set out to do with Backlinko since day #1 :-)

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Tyler Hagemann

Brian,
I’ve been following your blog for a while now and I can say by taking your advice and several others, my profits now are greater from SEO than web design. Keep the information coming!

Reply
Edwin Sandoval

Hi Brian,

I want to add that this technique that you share is very usefull because it give you the oportunity of to make new relations with people that are relevant in your field. In bottom line this give you the oportunity to do Personal Marketing.

Reply
Brian Dean

That’s a really good point, Edwin. In addition to links you also build strong relationships.

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Nora

wow great post here
btw “white hat seo” brought me here
thanks :)

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Brian Dean

That’s white hat SEO in action, Nora :-)

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Kosio Angelov

Brian, awesome case study!
Quick question: you mentioned in the article that something like “100 SEO Tools You Need to Try” would be overwhelming to people. Where do you draw the line between epic content and “too much” content. 55 expert opinions can be considered overwhelming by some.
Thanks!

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Brian Dean

Thanks Kosio! Good question. Richard’s post actually has the best of both words. The 55 experts provide the “wow” factor. But he also tabulated the votes and provided readers with the winners. That way people didn’t have to read all the responses if they didn’t want to.

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Matteo Ziche

Brian, you are genius. Simple and effective technique :)
Just a little question… Do you have any particular way to find interesting pages with broken links?

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Brian Dean

Thanks Matteo. I have a lot of strategies that I use for that…but Check My Links Chrome extension works well.

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Nur

Amazing trick, but the hard thing about this concept is finding the expert personal email, do you have any suggestion about this?

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Brian Dean

That’s not easy, Nur. Sometimes you have to resort to using their contact form.

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Keoni Parejamaas

Thank you so much for the advice. I launched a new website and I am feverishly learning about SEO. Again thanks for sharing.

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Brian Dean

Happy to help, Keoni :-)

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Shankar Banjara

helpful case study and great inspiration for many webmasters and SEOs who are still on the road to recovery!

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Brian Dean

Happy to help, Shankar :-)

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Eric Ward

Hi Brian and other readers! Thanks for all the information. This is great stuff. You all have helped me to form a plan of action!

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Brian Dean

Nice! That’s what we do Eric :-)

Reply
Abinav

Thanks for suggesting me to see this article Brian…It has really helped me in understanding things better…:) Thanks Brian

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Brian Dean

Happy to help Abinav.

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Luke Chandler

Brian,
I greatly appreciate all the great seo link building strategies. They are extremely useful. How does one get linked? Is it through commenting or do sites use his link in a relative post and link out to his page?

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Brian Dean

You’re welcome, Luke. To get links you need to create something worth linking to on your site and then promoting it. The technique I talk about in this post is a great start.

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Robert

Hey there Brian , your post is great but I wanted to ask you something about broken link building… When I want to find those broken links should I terget only the websites that are in my niche or these things doesn’t matter? Keep up the good work.
All the best, Robert.

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Brian Dean

Hey Robert. Definitely stick with sites in your niche.

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Sarra Donathan

Nice definitely makes you think. I know I can think outside the box to use this information to increase my client’s traffic. Thanks backlinko!

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Brian Dean

You’re welcome, Sarra :-)

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cristian

Hello! Brian Dean. Great pots you know how SEO works now a day. Thank you for these information.

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Brian Dean

You’re welcome, Cristian.

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kasha

I have read of other techniques regarding SEO but out of all of them I think Skyscraper is very powerful. Thank you for your article.

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Brian Dean

You’re welcome, Kasha.

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Justin Kavanagh Fitnesss

Good for Richard, I agree with speding more time writing your posts and doing research on your top competitors and emulating them. Google news is a great place to start. Firstly write about what people are interested in, I’m in the fitness niche and i’m trying to build up my own blog by talking about celebrity workouts for example and that seems to get a good few shares than regular “how to posts”.

Reply
Brian Dean

Great comment, Justin. Thanks for sharing.

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Raj Lamba

Great information. I recently started blogging and am looking for ways to grow it. Reading up on a lot of different techniques and found your post! Thanks!

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Brian Dean

Thanks Raj! This should definitely help.

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Tom

Another great post. Credit to Richard for sticking at it. I think I’m going to try the exact same idea in a different niche, I think not only the idea but essentially the title is transferable. E.G. 55 Dog training experts relieve the 3 most effective ways to….

Awesome to hear someone using Brian’s articles and making a success.
Tom.

Reply
Brian Dean

Thanks Tom. I’ve seen this work in several other industries. Let me know how it goes.

Reply
Robert

What types of websites would this work for? I am working on trying to increase traffic for my company.

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Brian Dean

Hi Robert, it works for any site. As long as your content provides a ton of value (and you work to promote it) you’re all set.

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Justin

Excellent information, thanks you for this!

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Brian Dean

you’re welcome, Justin.

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Brian Dean

You’re welcome, Sagar.

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ranganr

Nice story behind. i like the tip find the gap..really it is true. Even new blogs can get good traffic if they find the content gap in search engine. In my new blog i just wrote a post which had not enough good content on the search engines. From the first week on that article stayed on top 1 of Google. By now its 2 years to go. Still that post is the highest traffic generator to my blog. thanks

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Brian Dean

Good points, Ranganr.

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Dimitar Margaritov

Thank you for this awesome post. I have a question about the third step. What type of sites was he reaching out to? In my case, I have written a very detailed about Las Vegas. What type of sites do you think would be interested in linking to my post?

Reply
Brian Dean

You’re welcome, Dimitar. I’d reach out to travel sites and even non-spammy gambling sites.

Reply
Will

I’m on outreach… Numbers are low but it’s amazing a few of the links you get when you hv amazing content. Sent you an advanced copy of it as well.

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Brian Dean

Nice! Yup, that’s the nature of outreach. It’s quality over quantity for sure!

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Christopher Herinckx

I have been striving to create good content that can fill gaps in the niche but really struggling with getting the word out. I plan to employ the technique over this next month and document my results. I thought that most email campaigns were spamy but this sounds like a legit way promote good content and ask for well earned links. I will report back with results and I will be sharing this wonderful article, thank you Brian Dean. I am on my way to check out the “Check my link” tool and read those moz sources you replied with about broken link building strategy.

Reply
Brian Dean

Sounds good, Christopher. Can’t wait to hear how The Skyscraper Technique works for you.

Reply
Daniel

Very written post, Brian.

If you are already on a first name basis with any of the niche / industry movers and shakers, ans have possibly had prior email correspondence.. then making these type of approaches would be much easier.

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Brian Dean

Yes, that definitely helps Daniel. But Richard actually knew 0% of the people he reached out to ahead of time.

Reply
Lani

I was just about to ask how I could use this technique for my niche (hair extensions) but I just came up with an idea as I was scrolling down to comment. I will try it first! Lol … But I’m still curious to know more ways I can use it with hair extensions. Great Read. I’m currently trying to do backlinks for the first time on my own.

Reply
Brian Dean

Sounds good, Lani. Let me know how the strategy works out for you.

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Alison S

Writing the content, even good content, is actually the easy part. Deciding who to send it to, eh, not so easy. I write a real estate appraisal blog and am considering contacting local realtors to see the types of questions they have.

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Brian Dean

That’s very true, Alison. That sounds like a good plan to me.

Reply
Matthew Haeck

I was just putting together an “Organic SEO” article and found this post very helpful! Thank you and keep up the good work 😉

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Brian Dean

You’re welcome, Matthew. Good luck with your article.

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Rob

Thanks heaps for the article Brian, a very good idea and tonight I am going to tweet and email some high flyers in my own niche and try to put together something worthy.

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Brian Dean

Sounds good, Rob. Let me know how it goes :-)

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Ravi Jha

Brian, I am using your link building techniques to build links for my e-commerce website. These techniques are working and recently I got success as good number of backlinks to my website from same niche. Thanks Brian for your great work.

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Brian Dean

Happy to hear that, Ravi. Great work!

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Shoubhik Das

Hey Brian, I really like to read your articles. In this article you explained the strategy which convinced us what is the relation between content and backlink, but this isn’t very simple, lot of effort you have to include to get result. Thanks for sharing this awesome technique, and waiting for more unique updates.

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Brian Dean

You’re welcome, Shoubhik.

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Brian Dean

Thanks Matthew :-)

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Ben Chambers

I think this is one of the most helpful and accurate SEO posts I have come across. I am starting to implement this straight away and can’t wait for the results. Back to basics is definitely the way forward. Huge thanks

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Brian Dean

You’re welcome, Ben. Let me know how it works out for you :-)

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Julien

Nice tutorial to improve organic visibility on Google :! Make an amazing ressources and spread the post, that’s all :)

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Brian Dean

Thanks Julien. That pretty much sums it up :-)

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Brian Dean

You’re welcome, Adi.

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Sagor Mamun

Richard obviously spent a ton of time on this one post, but it should work FOR him for the long time. Well done, Richard! Way to take action and as always, thanks for the tips, Brian!

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Brian Dean

You’re welcome, Sagor :-)

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Andrew Jezic

Thank you very much for sharing such valuable information. I just added this website to my ” must check list” and subscribed to the newsletter, keep up the great work.

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Brian Dean

You’re welcome, Andrew. Happy to have you as a member of the Backlinko community.

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tim

A great read with practical advice which I can use on my fledging website. I particularly like the advice around broken links.

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Brian Dean

Hope it gets you back in the right direction, Tim.

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Peter

Yep – persistence is the key. You gotta be like a dog with a bone and never give up.

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Brian Dean

Well said, Peter.

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Martin

Great stuff, now maybe I can double my page views from 20 a day to 40, an ambitious target ; )
Newbie question: What does PR2 mean?

Cheers

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Brian Dean

I hope it can, Martin. PR=PageRank.

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dynamicmike

fab article… it’s not often that i am intrigued to read every word.
Now i’m off following your links to see what else I can learn.
😉

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Brian Dean

Thanks Mike :-)

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Hayley

Brilliant post!!! For a newbie, you explained it really well and loved the fact others were reaching out to you for possible backlinks!!!

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Brian Dean

Thanks Hayley :-)

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Brian Dean

You’re welcome, Andre.

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Arpit Roy

Hey Brian !

Excellent case study ! You have put it in a very simple manner, however if it not that easy to execute. But that’s alright as you need to work hard and be at least a little creative to pull something off like this. By the way, I did try your ‘Moving man method’ and I am super excited by the awesome results :)

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Brian Dean

That’s awesome, Arpit. Big props to you for putting my strategies into practice.

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John McKean

Hey Brian,
Another amazing resource, it just goes to show you that the amount of time and hard work people put in to trying to get links the “wrong way” could just as easily be spent reaching out to influential people and used to create an awesome resource no one else has done.
Thanks again,
John

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Brian Dean

Well said, John. In many ways this approach is a huge time saver.

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Randy Garcia

Really nice Brian! This has helped me and I also downloaded your PDF checklist for the skyscraper methods. I’m trying my best to learn more so I can increase my rankings on the search engines.

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Brian Dean

Happy to help, Randy.

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Jace

Hi Brian,
As always a great post. Figuring that you always strive for the best content I thought I’d mention just a small typo under Step #3. You wrote, “…Richard knew that he had pound the pavement…” Shouldn’t it read, “…he had to…” ?

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John Green

Great example of the power of social engineering. As SEOs we get so focused on the technical that we forget how important the human aspect of marketing is. It requires a lot more work and most people aren’t willing to go the extra mile, but it really pays off at the end of the day.

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swati

Extremely smart way of generating compelling content, obtaining high quality links

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Walter Whitley

Thank you for putting this article on your website for us to read. It helped out with alot of my SEO problems.

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Usman

HI, Great article! I am glad that you mentioned using directories for the link building process. A lot of people have been saying NOT to use directories but I still have doubts. I believe that as long as the directory provides high quality link, it should be ok. Just have to avoid low quality scammy directories.

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Odira

I was really inspired. Thank you.
One thing I will hold on to – Standout!

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mike

this is all well in good when its in the Online marketing/SEO/internet marketing niche, which is YOUR niche and YOU are an expert at. Why not give us an example of this supposedly AMAZING technique working in something that you are NOT EXPERT in, how about loans, holidays, flights.
Those are all industries where you can’t just make a list of resources, because searchers are NOT seeking resources but to TAKE ACTION, IE take out a loan, buy a holiday

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Brian Dean

Mike, your comment shows you have a lot to learn about internet marketing. Actually, travel and personal finance are two of the biggest niches online for informational searches. In fact, sites like TripAdvisor get massive amounts of traffic producing amazing content for people searching for travel resources.

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David Arnold

Great job here. You are ranking #1 when I search SEO case study and you have an excellent writing style (which is one of the best marketing tools if you ask me). I signed up to your email list and look forward to some great advice.

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Brian Dean

Thanks David :-)

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Jyoti

Awesome post. Subscribed to newsletter. I would like to know how to find those content with maximum share specially if niche is broad.

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Ahmad Fahrurroji

This case study what I really need, the content that you discuss a highly qualified and easy to understand. I want to apply this skyscraper technique, on my site, hopefully I’ll get a good result later. And I’ve downloaded your checklist as a guide.

Thanks Brian.

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Atinder

Well, the Skyscraper technique is worth trying, but it will demand a decent reputed blog, because people really don’t like to give link to a new blog. So, if somebody just started their blog, then they must build some reputation by promoting their content via other content promotion techniques, then they can use this technique.
I may be wrong Brian. Looking for a word on this, from you Brian Dean.

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Brian Dean

Considering this was a brand new blog in the case study, that’s not true.

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Sumit Thakur

When someone says visitors in 7 days then it means he really knows something interesting. And when Brain dean says it then it means it is going to be awesome reading the whole post. You always tells about white hat SEO Sir and that’s why I really like you :)

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Damien

Great article. I find it reallly hard though to build up backlinks with other users. Its not hard to create great content and share it over social networks it’s getting the content to stick most niche related sites don’t want your backlinks unless your high in the ranks and willing to give them something in return. I have a few niches aswell as a hobby niche in car repairs but that site jumps up and down all the time even though it has a solid link building system.

Gues it’s just something you have to keep working on, every new post needs new links etc etc

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Ina

Hi Brian,

Great article! I’m gonna try your ‘broken links’ tip! What is your experience with the length of articles or putting pictures in it? Does it improve the results? I’m quite a beginner actually and now i use webtexttool.com for my on-page seo, you know that tool? You have other tips also for writing seo optimized texts?

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Onelfri Villar

Great job on this post Brian and Richard for your valiant efforts. You have set an example for us all, it’ll be interesting to see who actually implements this. Why don’t you make some follow-up articles to engage your readers on how it went with some of your teachings?

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David Gilliam

Loved your excellent assessment. I don’t have a problem taking the time to write special and relevant content, however really don’t have the time to search for quality backlinks. Do you know of anyone that could help me manage and create quality U.S. backlinks?

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Raj kapoor

The amount of time that Richard spent to publish the great stuff is highly impressive.

He gets conversation rate of 41% that actually very often because all of them, are experts and busy with their work. He gets the reply from them, is not an easy task to accomplish. But, he did.

I, also want to try something like this with skyscaper technique.

Thanks brian/Richard

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Luqman Khan

Hey Brian,
I am new to SEO, and am going to try this technique for my affiliate site. Hope I will get some results, will update you if it will work for me 😀 BTW I am really glad I found your blog. You are doing a great job.. Thank you very much

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Jacob Bennetts

Hi Brian, really good info as usual. This article inspired me to try and create something awesome for my niche then promote it. After doing some research and thinking on what gap I could fill, I have finally found a topic I think may work. I’ll let you know how it goes. Cheers

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Mahbub Osmane

I Use your case study when I teach SEO for my student, thanks for your details case study

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Bharath Bhushan Naidu

Great!
Working since 2014 on my blog.
Many errors. Only 7 back links. Following local buddies didn’t help me. Now it is time to follow backlinko.com. Thank you.

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Donna

As a total newbie, I am having the hardest time getting my site to rank. Thank you sooo much Brian for making this site. You inspire me. You made everything look easy. I will follow each of your suggestions one baby step at a time. When I think again of giving up, I’ll think of backlinko, and start again. I wish you more success. :)

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Fahad

Great post. Looking forward to SEO That Works. The Skyscraper technique is earth shatteringly powerful! I can’t recommend it enough and will continue using it for many future posts.

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David Gill

I wish I could use your skyscraper technique to surpass this great article… but how do you improve something that’s already so awesome :)? Guess I’ll focus on my own niche instead.

Keep up the great work Brian. Love reading your content.

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Micahel chrest

I do believe this to be the true future of seo – real traffic and real mentions

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Paul

“Emil’s Skycraper content went live in April.” – Hilarious spelling mistake in an otherwise excellent article.

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Brian Dean

Oops! Fixed that one.

Also, glad you like the post, Paul.

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Spence

Great post. It’s quite daunting for a new website to get ranked (from scratch). Great strategies and it gives me hope that I can get it ranked where it needs to be. Thanks.

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Brian Dean

I hope so too, Spence. Keep me posted on how things go.

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richard hale

Hey Brian.

You can’t map it out better for us. Just another amazing resource for us to use. Step-by-step direction to get results. Very thankful for you Brian, it’s awesome to have someone in the industry you can trust and leads by example. Always appreciate you sharing your insights and personal experiences my friend.

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Brian Dean

You’re welcome, Richard.

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Kathleen Bandaruk

Wow! So much content that steam is coming off my brain trying to absorb all the info. Thank you! Wish me luck on trying to comprehend it now. 😉

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Brian Dean

HA! Well said, Kathleen 😀

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Alfred

BRILLIANT!

A very fine examples of how to write valuable content AND how to teach your audience.

I can’t but do anything else respect that …..and apply it to my content.

I can’t wait to start using your Skyscraper technique …even to content promoted through paid media.

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Brian Dean

Sounds like a plan, Alfred. I think you’ll have a lot of success with The Skyscraper Technique.

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Danny Veiga

Holy Moly – the wealth of knowledge and value from this post is incredible Brian. I look forward everyday coming into work and looking in my email for a new/updated post from Backlinko but this takes the cake.

I enjoy going back daily and reading the 200 rank factors post that you created back in October, but I think this is going to be my fav blog post for a while until I can hammer it down.

Will definitely be trying this with my client who’s in the LED lighting business!

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Brian Dean

Cheers, Danny. Yup, I tried to pack in as much value as I possible could. I wanted to leave 2015 in style, you know? :-)

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John

Really great stuff, Brian! I look forward to implements these tactics for my own content promotion. :)

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Brian Dean

Sounds good, John. These strategies should definitely help with that.

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Javier

Brian, as always, another top notch post! These case studies are invaluable to those of us who are just learning SEO. Please keep them coming! Also, just wanted to point out something. You wrote that Emil increased conversions with his PDF, from 20 to 59, for a 36.5% increase. I may be wrong here, and please forgive me if I am, but I think that was actually a 195% increase. If it is in fact 195% increase, that’s a huge testimony about how great PDF downloads of blog posts work to convert visitors. Anyway, keep up the awesome work!!!

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Jon Brome

Great article. I was introduced to your site recently and it’s addictive. I’ve been afraid to delve into SEO and have warmed more towards the idea of paid advertising but after reading your posts I’ve come to the conclusion that I could save a small fortune if I can really get to grips with SEO. I look forward to reading more.

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Brian Dean

Jon, paid ads have their place. But for my money, white hat SEO has a much better ROI.

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Cody Lister

Hey Brian,

First of all, thank you for writing another awesome post packed with tons of actionable how-to information about content marketing and white hat SEO. Your site is an invaluable resource for marketers and small business owners alike.

I just started using the same email outreach method highlighted in your case study to pre-promote a 4,500+ word guest blogging guide and 250+ row interactive guest blogging database we’re publishing next week.

Do you have any tips for warming up established influencers during the pre-promotion phase who don’t need your resource but favorited or shared similar resource from another influencer in the past?

For example, Neil Patel shares a guest blogging guide that you (an established influencer) liked or tweeted. Then I email you asking if you’re interested in reading my guest blogging database but you politely let me off with an “I can’t do anything with that” although you’re happy to look at it.

In other words, is there a technique you can use to turn that around and entice them to care about you and your blog post?

Last but not least, thanks again for your epic post.

– Cody

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Brian Dean

No worries, Cody.

Great question. The key is actually to find people that are laser targeted and would be legit interested in your content. In that case it sounds like you’re doing that. From there it’s a matter of tweeting their stuff, commenting etc. to warm them up

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Brian Dean

Thanks Casey. Oops, I get them mixed up. Fixed!

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Yevhen Lisovenko

Hi, Brain, great post! One question: where I can know requests quantity by search keyword on Google? Because if I write content for my subject how I can to understand, that content will have traffic (without Google Planner Keywords)? Thank you!

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Brian Dean

Yeshen, actually the GKP shows you that exact data.

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Scott Hendison

Another amazing post – seriously well done, Brian. Hey, I’d be interested to know about how many hours Emil put in for his company, and over what time frame? I’ve already referred a couple of consulting clients to this post, and while the enormity of the task is obvious, it might be helpful to sort of put it into dollars and cents…

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Brian Dean

Yeshen, actually the GKP shows you that exact data.

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Emil Shour

Hey Scott,

Happy to break it down for you!

It took me around 25-30 hours over about 3-4 weeks to put the post together (keep in mind this was my first real go-around at creating long-form content). That number includes emailing our customers and wellness experts for ideas and conducting “pre-outreach”.

I’d say I spent another 50+ hours over 7 weeks promoting the post once it went live. It took us 4 weeks to hit the first page and then another 3 weeks to rank #1 for our target keyword. We’re pretty aggressive when it comes to promotion and link building – we continue promoting our most important posts (i.e. the ones with best commercial intent and highest search volume for the keyword we’re going after) until they hit the #1-5 spot in the SERP.

White hat link building can be very time consuming, especially in the early days when we weren’t using anything fancy like Buzzstream or ahrefs. But it has paid off really well for us and remains our best marketing strategy.

Let me know if I can help with anything!

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Dale

What do you mean by strong commercial intent. Trying to work out how the $7 suggested bid value affects the customer and not the website promoter?

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Nikhil

Hey Brian,
I wanted to ask one thing. Can I rely on content curation for generating a epic content that will help in skyscraper technique?

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Brian Dean

Good question. You can but it depends on what you’re skyscrapering.

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Robert

I’ve always struggled with trying to get decent website traffic and conversions to clients in my insurance niche.

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Brian Dean

I think this can help you out, Robert.

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Nate Balcom

Good tips Emil. Too often people go the way of black hat SEO. Generally these are algorithm exploits and other ways to fool Googlebot. The things that truly drive traffic are white hat tactics. If people concentrated more on good original content the SERPs would be a better place. Nice work sir.

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Emil Shour

Thanks Nate! White hat definitely involves more work, but I sleep a lot better at night knowing I won’t have to worry about the next Google algorithm update :)

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Shayla

This blog is such a good read. And I love Emil’s approach. I am in the same boat right now. I work for a travel company that’s just getting started in SEO and has had sporadic results. The blog posts I write are helpful and engaging but rarely see a huge increase in traffic or leads.

As testament to reaching out, I did see success in a recent blog post where I contacted the company that I highlighted and they shared it on their social media. I saw a jump in traffic but not in leads. I think that’s because there was no incentive for the readers.

This is really good stuff. Lots of good takeaways. As a travel company, our partners/weak ties often times tend to be competitors who sell the same product and may not be so willing to share. Any suggestions?

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Brian Dean

Glad to hear that, Shayla. Outreach definitely works.

In that case I’d go to even weaker ties. So travel bloggers that don’t compete with you.

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Emil Shour

Hi Shayla,

Another idea for “weak ties” might be companies who are in the travel niche but not direct competitors. Think about companies who have a product that would compliment yours. For example, if you sell travel guides you could find companies that sell travel bags or gear. Your both in the travel industry, but your products aren’t direct competitors.

I hope that helps!

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Shayla

Definitely helpful! I’ll brainstorm a bit and see what I can come up with.

Thanks to the both of you for your suggestions!

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John Kennerty

Brian – love this concept and am in the works of creating new content for an attorney client in the cruise industry. My question is — how often can you ‘go back to the well’? How often can you reach out to industry bloggers, etc. with new content – especially smaller, niche industries?…or, maybe it doesn’t matter if your content is really good each time?

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Brian Dean

Great question, John. I only dip into the well once or twice total unless they show that they love my content in general.

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Forrest

Thanks for the informative post. I will be looking at ways of applying this to my niche for sure because you are right that creating good content isn’t enough, especially in a competitive niche.

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Brian Dean

You’re welcome, Forrest. Glad to hear that you’re going to give The Skyscraper Technique a shot.

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Rob

This is what confuses me. In the Google keyword planner the keyword shows 480 month searches. Yet Emil gets 10,000 monthly visitors to that page, mostly from search?

Obviously some of that traffic is from social and referral, but a big chuck must be from Google. So why the HUGE difference in numbers?

P.S. Brian, you’re awesome. You have no idea how much I’ve learned from your posts.

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Brian Dean

Rob, you raise a good point there.

There are two reasons for that:

1. The GKP is not super accurate. 480 searches per month can really be 1k+ in some instances.
2. When a page ranks for one keyword, it usually ranks for a ton of others. That’s definitely the case for this post. Here are some of the 100s of other keywords that page ranks for (data from SEMRush): http://backlinko.com/wp-content/uploads/2015/12/rankings.png

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Rob

Thanks so much for clearing this up buddy!

I’m close to ranking #1 for a term with 320 searches/month on GKP but still seeing nowhere near the same amount of traffic.

I guess that’s why keyword selection is so important!

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Pankj

Thanks a lot and it encourage me that i should also need to implement this strategy.

Thanks Brian for sharing awesome post!

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Brian Dean

You’re welcome, Pankj.

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Anshul

Hi Brian
your post is really one of its own kind. it not only help to connect the dot but also understand the entire SEO technique in right way. I have started following you and have mentioned one of your SEO technique “Skyscrapper” in my article on backlink. Though i have not achieved much success in visibility part of my blogs but i keep reading and applying inputs given by thought leaders like you.
is there any good free tool for SEO audit of site which you would recommend?

Anshul

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Kosio Angelov

Brian, another great case study!

I just published my own Skyscaper so this couldn’t have come at a better time.

Quick question: what are the best subject lines for “pre-outreach” and for the “content roadshow”?

The scripts are awesome, but if I bomb the subject, they won’t matter :)

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Brian Dean

:-)

Good question. I like to keep it simple. Something like “New case study”.

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Dr G Walker

I had a spare half-hour and thoroughly enjoyed that article. Well done, Brian. Perfectly written and crammed with top tips.

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Brian Dean

Thanks Dr. G :-)

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Rahim

Awesome Case Study !

only one word wow, i am gonna implement all the case study here and hope to get the best out of it , thanks a lot for sharing

Regards
Rahim

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Brian Dean

Sounds good, Rahim.

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Lavinia

Brian, this is my first post here. Have been following you since Chris Huntley suggested I should. if I said this blog post is AWESOME it would be an understatement. I am still wondering if you use CANVA or other software to create this blog posts like this!

And wondering as well if Emil is Romanian (his name sure does sound Romanian)

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Brian Dean

Thanks Lavinia. Emil will have to chime in to answer that one :-)

I actually get the images, boxes etc. custom coded

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Emil Shour

Hi Lavinia, my parents are actually from Iran :) But I believe Emil is a French name.

P.S. I’ve been using Canva a lot lately and it’s awesome for people who aren’t design experts or regularly use Photoshop (like myself).

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Stu

Hey Brian, love what you’ve done on this post with a nice twist yourself

I remember the first version with Richard from Clambr back in August 2013 on the same URL http://backlinko.com/white-hat-seo.

Then taking Emils recent success and made that the main Skyscraper technique focus then add in a quick update on Richard’s story which was the original piece.

You now get a boat load of fresh new backlinks, new content and social proof already in place.

Kudos!

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Brian Dean

Thanks Stu. Might have to write a post on this approach.

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Ulyses Osuna

You said Emil realized that people interested in healthy office snacks are ALSO interested in the broad topic: “employee wellness”.

How did he find this out?

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Brian Dean

Good question, Ulyses. Emil will drop by and answer that one.

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Emil Shour

Hey Ulyses,

We first defined our audience as HR Managers, Office Managers, and CEO’s/Business Owners. Then I went around and read other blogs and big publication sites that were talking to that same audience. I quickly realized that employee wellness and employee engagement were very popular topics on those blogs.

So I kept digging and realized that article after article around the topic of “employee wellness” listed “eating healthy” or “having healthy snacks in the office” as a way of improving employee health. So I knew that our product (a healthy snack delivery service for offices) would tie in really well with this broader topic.

Hope that answers your question. Let me know if you need anything else!

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Daniel Daines-Hutt

Hey Brian

Another killer post! And congrats Emil on the success

Just goes to show that great content with great promotion works wonders

I try to tell clients unless clients are visiting their site for up to date news they should instead focus on dominating the aspects of their field and providing less content in the best possible quality, and the results really do show

Thanks again

Daniel

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Brian Dean

Thanks Daniel.

“I try to tell clients unless clients are visiting their site for up to date news they should instead focus on dominating the aspects of their field and providing less content in the best possible quality, and the results really do show” is really good advice. Beast the heck out of “let’s publish 50 posts!”.

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Emil Shour

Thanks Daniel! That’s solid advice you’re giving your clients.

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Priya Florence Shah

A very inspiring post and case study, Brian. It definitely makes me want to take my own efforts up a few notches.

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Brian Dean

Glad you liked it, Priya :-)

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Keith

Great and easy to read guide!

Many thanks for going step by step through the process. From a 30,000ft view it seems daunting, but broken down into actionable steps helps a ton!

I assume this technique can be used for static “Pages” on a website and not just blog “posts”?

How long did it take Emil to complete the whole Skyscraper technique from Writing the post to final outreach and link building?

Thanks again for killer content!

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Brian Dean

Thanks Keith. Yup, it’s doable for pages too. Emil actually answered that already.

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Emil Shour

Hi Keith, see my response to Scott Hendison. That should answer your question.

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Keith

Roger that, Emil.
I do skim the comments sometimes:)
Thanks!

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Ben

Awesome post as usual Brian!

I am currently writing my 1st lengthy piece of content, following all the advice on this blog. Really looking forward to how it’s going to turn out :)

Cheers!

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Brian Dean

Sounds good, Ben. Let me know how it goes.

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Vasile

Hello Brian,

This is another MIND-BLOWING piece of content from Backlinko. It was a pleasure to read this case study.

I’m a little confused. What if I would have just a simple Blogspot blog, all those influencers would agree on offering a backlink for my blog?

This question may sound ridiculous, and I’m embarrassed to ask it. But I’m just curious.

I’d be grateful if you would just take a moment and offer me an answer.

Cheers,

Vasile

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Brian Dean

Hi Vasile, they’d only link if you had something worth linking to. There’s no reason that can’t be on a simple blog.

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john

Yo Brian,
A compliment and a question:
First – Outstanding work as usual. Can I buy you a virtual beer?

Next – I have a very naive question, but I have always been confused by Avg. search volume in the keyword tool. How does 480 searches a month lead to tens of thousands of page views? I must be missing something very fundamental.

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Brian Dean

Thanks John.

I actually answered that question (from Rob) here in the comments.

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John

Yipes, totally missed that, thanks!
So when you add up all the searches, you get a few thousand, plus you get visits from all the sites that link to you, social media etc. Makes sense now. In the past I would get discouraged when I saw the low search volumes, but now it seems like anything with a search volume in the few hundreds is pretty good?

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Brian Dean

Yes you should :-)

Reply
Srikanth

Hi Brian,
Excellent Post. I’m waiting for new content on your blog.
I’m planning to use skyscraper technique for my blog.
thanks
Srikanth

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Sam Hurley

Hey Brian!

Absolutely ASTOUNDING piece of work here.

I’m curious when you mention “Emil realized that people interested in healthy office snacks are ALSO interested in the broad topic: “employee wellness”.”

What would you recommend as the best and fastest process for finding similar, more broad topics which an audience is DEFINITELY interested in?

Cheers man!!

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Brian Dean

Hey Sam. Thanks.

Good question. Emil actually answered that one above (ctrl + F “Ulyses Osuna”)

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Sarfraj Lakdwala

Awesome post Brian!

I have also used your ‘Skyscraper Technique’ and reached top position of ‘Mockup Tools’ Keyword and all mockup related keywords that case study i will reveal soon.

Cheers,
Sarfraj

Reply
Brian Dean

Rock on Sarfaj!

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Brian Dean

Nice work, Mike. I can see why that post did so well.

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Amber

Thanks for the article! I’m writing content for an atty, not always exciting so this gave me a lot of pointers.

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Brian Dean

You’re welcome, Amber. Not an easy niche but doable. Go get ’em

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Ashish

Honestly i thought my responsibility stopped once the article was published. but after reading this looks like there is lot more to learn and lot more to work on. thanks for sharing this. it is of great value. i just started out my own website and it needs a lot of work plus i am just a newbie into this field. but hopefully that will change 😉 anyways Brian keep up your work. 😀

Reply
Brian Dean

Ashish, I thought the same thing. Glad I learned about the importance of content promo!

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Sanjay

Awesome case study.

I dont have any success with whitehat till now. hope this helps me

Thanks

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Brian Dean

You’re welcome, Sanjay.

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Saurabh Hooda

Can you please elaborate on this: “Emil realized that people interested in healthy office snacks are ALSO interested in the broad topic: “employee wellness”.”
How to find related keywords like this? Google keyword planner won’t help here, I guess?

Reply
Brian Dean

Saurabn, Emil actually gave more detail on this step in his reply to Ulyses.

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James Wilson

Great write up, much prefer reading case studies than general theory. 😉

Reply
Brian Dean

I do too, James. :-)

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manika

hi amazing article as always!! I listened into one of your webinars a few weeks back, highly informative. I plan on taking your course once I make a few bucks. Since then I have had some time to think about ‘The Skyscraper Technique’. I have a new organic beauty blog. Ive been live for a week and gotten 1250 page views with 3 articles most of the traffic is coming from social media. The KW Organic Beauty has 2900 AMS Going Green has 8,900 with a plus of blog posts in lists (similar to this articles findings). Going green is a huge topic and i’m not so sure how hard it would be to rank for that KW… (I don’t know any free KW difficulty ranking websites)

Would you be able to suggest any other niches I could explore for my niche? I don’t know if I should just go for the ‘Going Green’ KW …121 ways to go greener in 2016 etc etc ??

thank you M

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manika

p.s any suggestions for double opt in plugins – for downloads from email sign ups wordpress?

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Soumya Nair

Hey Brian,
This is an inspirational post. Thanks a lot for sharing it.

Congrats Emil for your success. This post has really motivated me. Will surely follow it. :)

Thanks a lot Emil and Brian.

Reply
Brian Dean

You’re welcome, Soumya.

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Emil Shour

Thanks Soumya! Hoping you find some similar success after you give the Skyscraper Technique a shot.

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Prachi

Great strategy will definitely work on this. And moreover, I enjoyed what was written here…it was lengthy but it wasnt boring at all. Heads up Brian

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Prashant

How much content really need in one post for rank on 1st. Some one said 400 word is sufficient. some one 1000+ word. I am confused.

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Brian Dean

There’s no hard and fast rule on that one, Prashant. But I prefer 1000+

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Jeric

Inbound.org brought me here! This is totally worth to read. I also learned really interesting tools like Metaglossary, Faqfox and Udemy. Looking forward to your next SEO case study.

Reply
Brian Dean

Glad you got so much value out of the case study, Jeric.

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Robin

Hey Bryan,

SUPER EPIC content as always. I have a question though: how would this work on the non-english internet, with less blogs and pages who could link to you, and where less people share content online (thinking about the german and french web). What would you do for businesses in these countries? Same exact approach? I’m not searching for excuses here, just a question I’ve been asking myself since I wanted to start a marketing blog in France, but there is NO competition whatsoever, which is weird, since the startup scene is booming.

Cheers!

Reply
Brian Dean

Robin, good question. These strategies still work (I’ve seen it firsthand). But you have to go in knowing that there aren’t as many link opportunities. On the other hand, you don’t need as many links to rank.

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Luke Jones

Amazing content Brian, really really helpful. I’ve started compiling the top tips from all of your case studies into an evernote doc. I’ll then use that as a framework moving forwards.

It’s funny that looking back, every post I’ve applied the skyscraper technique to has ended up being one of my more successful ones. In the new year I definitely plan on implementing it more.

I think I’ll move from a weekly publishing schedule to one or two posts a month – right now I feel like I’m putting out pretty good content every week, but pretty good content doesn’t really get shared or change people’s lives!

So thanks again for sharing this, and helping me sort things out haha!

Ps – Just a heads up – think there’s a small typo in the last section title: Bonus Step: Generate Leads Wih The Content Upgrade. Forgot the ‘t’ in ‘with’ – an easy one to miss!

All the best

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Brian Dean

Thanks Luke. That is funny…but not surprising :-)
Keep up the great work.

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Andhy Fathoni

OMG!!!

Awesome POST !!!!

I should really consider using skyscraper technique to beat my competition !

Reply
Brian Dean

You definitely should, Andhy.

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Mohammad Umair

Hi Brian. Every time I read your blog post, it gives me new inspiration to persevere with my efforts.

What follows next is the result of this inspiration.

*****Spoiler Alert***** This is a long comment.

Since you brought up Udemy in the post for keyword search, I would like to add my two cents to this post.

Udemy can also be used for finding influencers. Just search for the top 10 or 20 top courses in a given niche. Since these courses are doing well, these authors will also have gained followers (courtesy Udemy).

One can safely reach out to these authors of top performing courses. Bingo, we have some outreach channels for the content

Just today I was going through a post by a certain “expert” who was of the opinion that Skyscraper does not work every time. I had a wry smile on my face while at the same time deep inside I was telling this guy what does he know about skyscraper.

Thanks for the amazing post Brian.

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Brian Dean

Thanks Mohammad and good insight there. It makes sense that influencers would be on Udemy. Great tip!

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Kris Smith

Great post Brian. I have learnt so much from reading your articles.
Your ideas and techniques are fantastic- I think the underlying message here is that it takes A LOT of hard work to ensure that your articles or blogs get a good ranking position. Content creators need to be in it for the long haul.

Hats off to Emil and Richard also.

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Brian Dean

Thanks Kris. Absolutely. It does take A LOT of work (and skill) to rank today. But that’s good news for people like us that are willing to put in the work.

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David

Hello Brian,

That´s a great post.
My business is only focus on the Czech market (by the way I loved your speech on Marketing Festival in Brno in 2014) so the number of influencers and people to address is smaller, but I will definitely try your technique.

Thank you very much

David

Reply
Brian Dean

You’re welcome, David. You can totally do it!

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Brian Dean

No problem, Christo.

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Ramakant Sharda

Brian, you are awesome, from last three days I am literally stuck on this site. So much to learn and to do, but I can say I found my success path.

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Attila Abraham

Amazing article! I thought the angels sent this info to me for Christmas as I just wondered about how to drive more visitors to my site but now I have a stable start thanks for you! Keep doing this good work and God bless!

Reply
Brian Dean

Christmas came early, Attila :-)

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Brian Dean

I’m still stuck on that one too :-)

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Alex Rich

This is indeed the most interesting and thoughtful tutorial in creating content and building links that I’ve ever read. Everything Emil did in this post was amazing. Bookmarked this page for re-read again (absolutely).

Thanks for sharing your stories. I really love them.

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Brian Dean

Yup, Emil crushed it Alex. Glad you enjoyed the post.

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Roshan Samuel Ambler

Really enjoyed both of case studies. Great in-depth knowledge with step by step process. I started skyscraper technique after reading Neil Patel blog post and I use this technique in my content strategy for my clients including my personal blog.

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Brian Dean

Sounds good, Roshan.

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Maryan

Hello Brian! This post is amazing. Backlinko is definitely the best internet marketing site.

What do you think about the music industry? Do you believe that the Skyscrapper technique would work?

I’ve found a few popular subjects, and I’m looking forward to using your technique!

Cheers,
Maryan

Reply
Brian Dean

I agree, Maryan :-)

Sure, it should work in the music industry.

Reply
Deepak

Nice Post Brian!

Both case studies are really inspiring and I am definitely going to try it for my clients. :)

Reply
Brian Dean

Thanks Deepak. Let me know how it goes.

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Muaz

Hey Brian, I’m super excited to apply your strategy,
I have one big question, you said the number of posts are not important, what is important is the promotion and link building.

Well, does this work with ONE page sites?

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Brian Dean

Sounds good Muaz. I don’t have a ton of experience with one page sites…or as you call them ONE page sites :-)

But if it’s the best result, Google will show it to you.

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Muaz

Hey Dean, alright one more question :)

I received an email from you talking about the new Google guide, and that it loves the content to be “front and center”.
I understand that you mean the users must not need to scroll to start reading, does this apply to websites of local business that have those big sliders or banners at the top of the page?

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Luiza

Hi Brian,
I found your post very instructive. Love the step-by-step approach, it demystifies SEO, making it way easier to understand. I’m glad to see that Emil’s sweat, energy and time spent on these activities brought back the results he was expecting. It makes me feel more confident that, with the right strategy and enough hard work, SEO WILL bring results (as opposed to doing just a little bit of effort and complaining that results don’t come).

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Brian Dean

Glad to hear that, Luiza. Yup, hard work helps but it’s not enough. You need a proven strategy to go along with it.

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Dylan

If this post was a precious metal, it would be GOLD!

One of the key takeaways for me:

The ability to think outside the box AND
find a connection between “healthy office snack ideas” and “employee wellness.”

Isn’t this what you call a shoulder niche?

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Brian Dean

I’d say it was “platinum”, but I’m biased :-)

Yup, Dylan that’s a Shoulder Niche for sure.

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Chintan Panchal

Such a great inspirational post by brian and case study by emil. In the first look of title, i thought that brian made spelling mistake and written emil instead of email. Finally i open that post and as usual you case-study is awesome. Thanks.

Reply
Brian Dean

Thanks Chintan.

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Alice Calch

Thank you for such amazing post Brian!

Everytime your article goes live I enjoy reading it because the way you educate audience is similar to face-to-face speaking!

BTW, I really want to try skyscraper technique on my site but I am not sure about whom to outreach because the niche seemed to be very special: imagine that influencers and bloggers are not willing to share content from any sites like mine just because of services they provide. And in fact there are no many of them (bloggers and ifluencers) you can find.

What can be done in such situation?

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Jamal Ahmed

Brian, this is great post I really enjoyed and learned a great deal of strategy, marketing and planning tactics specially the part that covers finding the questions people ask, because if your intention is to help out people by answering their questions you will definitely top rank everywhere and people love such kind of contents.

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Brian Dean

Thanks Jamal. That’s true: when you break it down content marketing is about helping people.

Reply
Suneel

WoW!! It was hard to believe that the post completed. Very well crafted and presented Brian. It’s always a pleasure reading your posts.

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Brian Dean

HA! Imagine writing it :-)

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Sean

Brian does it again!
This post is yet another in a list of mega-mind blowers.
Your little box of 3 keyword resources has staggered me a bit, and totally changed the way that I see myself doing things in the future.
Bravo!

Reply
Brian Dean

Thanks Sean. I always try to bring it on every single post :-)

Reply
Buckley

Brian, well done my friend. I always go back and resystematize our own processes after reading your content. Epic as usual.

Reply
Brian Dean

Thanks Buckley. Let me know how the tweaks work out for you.

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Leo Ram

I am beginner in Digital marketing. Great stuff to learn which actually give more ideas and techniques. Thanks a lot Brian..!

Reply
Brian Dean

No problemo, Leo. I wish I had case studies like this when I was starting out!

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Brian Dean

Hmmm, that’s strange. It’s indexed in Google so maybe it’s fixed now.

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Emil Shour

Thanks a ton for the heads up! Fixed.

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laura

Hi,

this technique requires that people will be willing to share our content. What if they also know the scrapper technique and so they know what we are trying to do by asking them to share our content?

If every blogger is sharing each other content, then everyone get benefit from each other, so how does google search engine perform the ranking then?

Looking forward to read your reply :)

Reply
Brian Dean

I’ve never run into that issue, Laura.

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Karolina Piwiec

Good old outreach at its best. Really like the ideas here, glad to see that a some of the things we did with our campaigns are in agreement with what you’re recommending. Will definitely give this a go and thanks for sharing!

Reply
Brian Dean

Karolia, yup this is pretty old school outreach :-)

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Nirav Dave

Hey Brian,

Once again, you have nailed it with these awesome case studies. Everytime I read them I find new tools which blows me away. This time its the scrape addon for chrome an faqfox.

I also noticed something very unusual on Emil’s post. He has used multiple h1 tags. Infact there are many. Doesn’t this affect the seo in anyway?

Cheers.
Nirav

Reply
Brian Dean

Thanks Nirav. Yup, scraper is a solid tool.

I usually only have one h1 per page but it’s obviously not a big deal as Emil ranks #1 :-)

Reply
Nirav Dave

Thanks Brian. Wonder how you manage to reply to 100’s of comments.

Cheers!
Nirav

Reply
Emil Shour

Hey Nirav,

I didn’t even realize we had multiple H1 tags on the post, thanks for pointing that out. This was one of my earlier posts and I guess I didn’t follow SEO best practices 101 :) Like Brian said though, it hasn’t seemed to affect our SEO.

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Eric Van Buskirk

I love thinking how a PR pro would implement Backlinko proven, best practice outreach strategies. I never worked directly in PR, but I wonder how much they go for “measly” citations in trying to win press coverage as a success metric. We SEOs know the links are worth their weight in gold if they contain a dofollow link. SEO agencies continue to recruit PR specialists for link building, but me-thinks there is a lot to learn about digital media, search engines, and Backlinko-type tactics that are out of a PR person’s experience? (can you tell I love to hyphenate-words?)

Reply
Brian Dean

Eric, I actually have some experience working with PR agencies. Unfortunately, none of them have impressed me (obviously, there are good ones out there).

Citations are nice to hang on the wall, but as you said, they have zero SEO benefit. It’s still all ’bout dem links :-)

Reply
Azhar

Hey Brian, your case studies are a pleasure to read. The method and the results shared (step by step) are indeed motivating for action

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Brian Dean

Thanks Azhar :-)

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Jacky Chou

I love the fact that you always emphasize great content (content that deserves to be number 1)! That’s the only way to acquire links in my opinion.

PS: Still in Berlin? Still a bit salty you rejected my offer to the Bird in Prenz.

Reply
Brian Dean

That’s true, Jacky. PS: Sorry dude, I’m not always in Berlin or available (in fact, I’m writing this from a train in Maine!)

Reply
Lisa Pfeffer

Great post. I love reading detailed posts on how others are doing, esp with the strategies mentioned on this website.

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Brian Dean

Me too, Lisa. It’s cool to see people using my strategies to get awesome results for their biz.

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Ankit Goyal

It was a great read Brian. I would really like to try it for my website, which is about wildlife tours in India.

Thanks Again for this wonderful article.

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Brian Dean

You definitely should try it, Ankit.

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Curt Fowler

Great post! Really helps an SEO newbie like me to see someone put what you teach into practice. I’m inspired to go out and do the work to get similar results!

Reply
Brian Dean

You can totally do it, Curt!

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Anup Kayastha

Hi Brian,

I spent almost an HOUR reading this post. I LOVE reading your post. It’s a masterpiece. I’d like to thank you for creating such an awesome content.

One this I can say is… I’m DEFINITELY going to take action and implement the Skyscraper technique!

Hats off to you!

-Anup

Reply
Brian Dean

Glad to hear that Anup. Go kick some butt!

Reply
Jack

Hi Brian,
As always great content and tips.
Thanx for the great share on finding long tail keyword opportunities.

Reply
Brian Dean

No problem, Jack. Glad you enjoyed the case study.

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Brian Dean

That’s awesome, Rob. Goes to show the whole “this won’t work in my industry” thing is usually not the case. And thanks for the mention. I appreciate it!

Reply
Odira

“Step #0” -LOL!
Great post anyway. Skyscraper is certainly a technique that worth mastering.

Reply
Brian Dean

Step #0 is a thing :-)

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Josh Billy

Thank you for the article. My website is purely media based and we are therefore in competition with a variety of other sites. Of coruse, we link to other sites if they already contain important information. Do you think this technique would still work for a site like mine? We cover esports, aka competitive gaming.

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Brian Dean

Yes Josh, that could work. But you may need to create a piece of evergreen content (vs. news-style) for this to work.

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Sherman Smith

Hey Brian,

I did one expert roundup post that brought in a lot of shares just within a couple of days. Sounds like I need to take this outreach thing more serious and apply it to more of my articles. Informing those influencers on their broken links does sound like a great idea as well and I can see how they want to help you out as well.

Thanks for sharing Brian! Have a good one!

Reply
Brian Dean

Hey Sherman, it sounds like you had an awesome piece of content there. And I’m confident you could have gotten even more shares/traffic etc. with some extra promo. You might even want to republish it so you have a round 2 :-)

Reply
Andrei Mincov

Hi Brian,

Thank you for your great and perfectly actionable content.

I would appreciate your comments on a dilemma I’m having.

We offer unique do-it-for-you trademarking services. Before you go all skeptical, we’re the only firm in the world that offers free comprehensive trademark search, a single all-inclusive flat fee for the registration process and a 100% money-back guarantee if the trademark doesn’t get approved.

Naturally, we know a ton about trademarks. Hell, I published several books on the subject.

Here are my questions:
1. How sophisticated a reader should I have in mind when creating the awesomest trademarking content ever?

2. Many brand owners think that they should file their trademarks on their own. How do I make sure that my awesomest trademarking content ever does not shoot me in the foot by detracting readers from our do-it-for-you services?

Thank you!

Reply
Brian Dean

You’re welcome, Andrei. 1. To get shares your content needs to appeal to influencers in your space. So very sophisticated. 2. I’d go in-depth but only with parts of the process. That way clients still need you to execute the entire system.

Reply
Hunter V.

So many great tips in here. I especially love the skyscraper technique because it’s something that seems so easy, but yet so powerful. I’ll definitely be trying it out. Thanks for another great post Brian.

Reply
Brian Dean

You’re welcome, Hunter. Keep me posted on how things go.

Reply
Pradip

I am going to apply this skyrapper technique. When its come to link building Email Outreach play an important Role. Thanks for the awesome post :)

Reply
Matthew

Great case study post! Wow. I’m off to implement this right now. Looking forward to some big results!

Reply
Brian Dean

You can do it Matthew!

Reply
Brian Dean

Those are 3 words, Pabi :-)

Reply
Justin Young

haha!! Maybe just “That Brian”..

Great post.. I read the entire page.. Which is a rarity for me. Usually I’ll jump off after some “page skimming” but you kept reeling me! You are a true master of the hook..

Thanks Brian!

Reply
Jon Fuchs

Hi Brian,
I found you through your recent AMA at Inbound.org – I’m so thankful for all the good info you are sharing! Thank you!!

Jon

Reply
Brian Dean

You’re welcome, Jon.

Reply
Vikas Sawant

Hi Brian,

Really great article. Pretty impressed with Pre-Outreach email technique. I never tried before. Do we need special subject line while sending a mail? Please give me example.

Thanks.

Reply
Rhea

Hi Brian,
I just want to say mind blowing, and you are not Brain but you are brain.
Thank you.
regards
Rhea

Reply
Nuno Pereira

This is insane! Amazing, the best blog post I ever read about content marketing.

Matter of fact, I am (and been) subscribed to dozens of blogs, but this is the first time I am commenting one.

Congratulations!

Reply
Brian Dean

Thanks Nuno. Don’t forget to subscribe to this one :-)

Reply
Kosio Angelov

Quick question for Brian or Emil: how do you find the email address of the people you want to contact be it for a roundup, roadshow or link request?

I find that to be the most time-consuming part of the entire strategy.

Tools like rapportive are great, but they are still manual and work 50% of the time. I see in the example with “Natalie” that Emil sent the email to a few addresses so that got me thinking if there is something to the process that I am missing.

Can you please shed some light on the email finding process?

Reply
Brian Dean

Hey Kosio, great question. That’s something I only share with students of my premium training course. The strategy is too good to share in public!

Reply
Brian Dean

Not sure yet, Kosio. Sometime in 2016

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Christopher Jan Benitez

Awesome post yet again, Brian! I love your pro tip for finding untapped keywords as these are new tools to me. Also, despite how many times you’ve posted case studies about the Skyscraper Technique, it continues to feel fresh and new to me as a reader. Keep churning out awesome content!

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Monica Dunnegan

Wow! Brian Dean you just described in a great and the easiest manner. However, could you explain some more detail about “Skyscraper Technique”? Actually, I want to use this technique to increase my page reviews about more than 4,500 within a week. Emil’s tips to increase traffic are just superb. I am also using similar keywords method as well.

Reply
Rajnish Kumar

Hello Brian,
Before I say anything about this guide, I have a little question “How Much Time Does it Took ?” to complete this?

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Amy Armijo

Great article, Brian! I’m getting started on a new website/blog and stumbled upon this post…it was exactly what I was looking for, and then some.

Many thanks from this newbie! 😉

Reply
James

Hi Brian, some great ideas over there.
Want to ask you, did you build link every new post of yours- not specifically now, in the beginning of your carrier ?
The process take much time and the amount of links is relatively low of many outreach I sent , even so my content is pretty good-
can you give simple advice here.

Thanks James.

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Yasin Rishad

Hello Brian,

So nice to see your valuable content on how to be number 1 on ranking with white hat seo. Outstanding tips i found here and it is “asked experts to contribute ideas”. I loved it.

Thank you for sharing this valuable tips it truly helped me to rank on 1 in any keyword. I am curiously asking you would you please publish a content on “google ranking factor 2016”.

Kind Regards
Yasin Rishad

Reply
Kashif Khan

Hey Brian
That was awesome guide for the beginners as I am also a beginner/newbie, and I must say that you have delivered an article which is fully SE Friendly as well as User-Friendly.

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Karsten Madsen

Epic stuff!

Gave me this idea:
For webshops I implemented a tactic of scanning the content in the blog/article section.
Then if I stumbled across keywords that are super relevant for the business, but not something they plan to sell, I reached out to related websites postioned 2-5 on Google for that keyword.

Result: Super relevant link exchange with “competitors”. Effective and easy to pull off.

Reply
Brian Dean

That’s wicked smart, Karsten. Great comment!

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Will Sarto

Hey Brian!

Thank you for such awesome guide! I am usually reading your blogposts more than twice but this one was an exception moreover I have printed it to have by hand.

But also I have a question:I have a list of influencers to interview for my next blog post. I decided to start outreach (just like in your “Skyscraper technique”). Unfortunately there are two big differences when I am writing letters to influencers and when someone who has great reputation is doing that.

Are there any tips to increase open and response rates?

P.S. It would be great to have PDF version of your articles!

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Brian Dean

Hey Will, good question. I’d follow the script from this guide. Emil didn’t have any rep when he started.

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Alex Sol

Brian, what an amazing piece of content!

I keep coming back to your sites because I simply love these real-life examples! And of course because we all need some SEO advice 😉

As I am planning to create an epic post on my blog I will definitely try this exact strategy to get it ranked well :)

Keep up the good work bro!

– Alex

Reply
Brian Dean

Thanks Alex. Make sure to send me your guide when it comes out.

Reply
Alex Tudoran

Just great another example of good & hard work from Emil, he really did a very nice job and thank you for taking the time to post all his work on a blog so now more people can follow this technique. Thank you.

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Steve Page

Great post Brian. We are currently working on a plan to use these strategies you shared. I have no doubt we should get great results.

I had one question:

Is there any harm in publishing a shorter list first and updating it to the number you eventually want to get to.

Or

Is the best strategy to create the large complete list and publish it all together updating it later down the road. .

Reply
Brian Dean

Thanks Steve. I’d definitely publish the large list all at once.

Reply
Pritam Chakraborty

First of all, I would like to say that I’m speechless! No, this is not a joke. Already read thousand of blogs about white hat SEO but none of them were so much intresting like this case study article. I really like to thank you a lot for this great writing. Thanks…. Thanks and Thanks. :)

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Rychellon Hayslan

Hi Brian, first things first: awesome actinable (as always) blog post! I’ll definetly try the Skyscraper Technique on my new blog here, in Brazil – and I’ll let you know my results. Keep helping us! 😉

Reply
Rose

Every time I reading your article, I have a kind of impulse to immediately attempt. It’s hard to looking for interesting topics to write articles for machinery. Writing such an article of interest is too difficult. What do you think?

Reply
Nenad

Hey Brian,

I’d like to say that you were one of my main influences on abandoning shady SEO stuff and go completely clean in my marketing efforts. In the long run, it was too much…waking up every day thinking about whether your websites were “slapped” and, in spite of the results, I felt like a hamster in a wheel.

Anyway, great post, man…for a number of reasons. One of the main ones is that it made me feel good about myself and some of the things I’m doing. Like just now…I just finished researching on some machines that would be great for testing the products which I review on my website. It would be great to actually scientifically test stuff when everybody else is only expressing opinions on it.

That’s why “epic” content is more difficult to produce in most niches than it is in internet marketing. It’s harder to become that Seth Godin’s “purple cow”…harder and, like in my case, way more expensive.

But it is what it is, either you do it right or continue feeling like an amateur.

Sorry for babbling :) …my question is – every time I do things like this I’m afraid I’m gonna trigger some red light in Google’s algo on link swap.

You talk to the people in your field, ask them questions, cite them, do roundups, maybe interviews…but what about the fact that you are very likely to end up with a number of links that would point to you and are those of websites you are linking to in the post.

Do you think that’s something to lose sleep over?

Stay great

Reply
Pam Madore

Somewhere in the very beginning of this hacker it mentioned $100,000 a month in income. Any articles on that? I need an end result. Thanks

Reply
Daniyal Sheikh

Hey brian. Just want to let you know that you’re doing a excellent job by encouraging people to keep stick with white hat seo. This was my first read of this blog and I am now going to visit it daily. Thanks and cheers. :)

Reply
Sergio Arregui

Hello Brian
Great article as always.

I once used this technique for a client and I had good results. The problem is that it involves a lot of work to write a good article and promote it later, and sell this SEO service to an average customer isn´t because it would cost too much money.

I worry that this technique can only be performed for strong customers that can pay a lot of money but not for usual customers as a plumber or a bricklayer.

What’s your opinion about it?

Thanks in advance!

Reply
Angela Baker

Hi Brian, Thanks for a really helpful and detailed article. I’m just getting started, so this is a very timely article for me. I love your articles – have many more I want/need to read, but I think the top priority is not to do more reading but to start with Step 0 above. Again, many thanks.

Reply
Daniel Colaianni

Hey Brian,

I’m testing this all out and came across a little hitch. I’m sending out my outreach email and boom, suddenly I have no idea what to put the subject as.

Would you be able to update the example with the subject line in it to?

Love the case studies!

Reply
Angela Baker

Hi Brian. Can you help please. I’m trying to get into the Google Keyword Planner and it takes me straight into asking me to create my first campaign. I’m nowhere near that stage of the game! What am I doing wrong? Angela

Reply
Jamie Clarke

Brian, thank you! Your content is great so now I need to find the hours to put this strategy into place! Great work, keep it up :)

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Adam W. Warner

Brian,

I wish I had more to add other than repeating what others have already said but this tutorial is absolutely amazing and insightful!

I’m anxious to put the skyscraper technique into practice on our own site but I’ll need to re-read all the steps a few times and put them into checklist to make sure I can keep track of it all!

The one thing not mentioned here (but that I’ve assumed) is the actual generation of income from the traffic to his post and the ranking.

Perhaps the ROI came from follow up email campaigns to the CTA subscribers? Or maybe just related CTAs on the site where the post was published?

Either way, I know our business can benefit from putting this into practice and wanted to comment to say thanks.

No, scratch that. I wanted to say THANKS! :)

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Brian Dean

Thanks Adam. In this case the ROI came from boosting the ranking of the site’s homepage, which is the main moneymaker of the site.

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Robert Light

Hi Brian

This is a really interesting post. I am going to give it a try with a post on my site.

I will let you know how it goes.

Thanks

Robert

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Melina Williams

Hello Brian, big thanks for the extraordinary article. I just go through it and trying to follow it well. The way you explained, is really easy to understand.

But will you please lemme know, that’s how to increase the traffic apart from outreach. I know there’re numbers way to generate the traffic, but in just limited time without the help of black-hat SEO?

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Sue

Hi Brian

Great content – I’ve been spending a lot of money driving traffic to my site, but now I’m going to focus on figuring out one or two great pieces and using your techniques to build backlinks.

Doing it right takes time – and the time for me is now! :)

Thanks for all of the great insight.
-Sue

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Jub

Cheers for this Brian, very timely. Have a post going live in the next 24 hours that I’ll be looking to implement the majority of these tactics on! Cheers

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Surya Konduru

This post is really awesome and has blown out my mind with loads and loads of new ideas. Why? I will tell you the whole internet marketers tell that you can’t do anything if you don’t have tools to find best keywords, best CPC keywords etc.

But Brian, you seem like a elder brother to me, with a wonderful piece of advice. I would definitely use your technique and will mail you my story of how it turned out.

Thanx a lot a lot.. a lot.. I really mean it.. Waiting for many such awesome contents from you

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Vincent Cuibus

Hi Brian,

It’s nice to see people succeeding using the skyscraper technique.

I’ve done a research in the past and I found that 56% of companies still use old-school link-building methods such as spam comments and so on.

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Dan Neamtu

Hey Brian, I love your article format, useful, with examples and new resources. Thank you.

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Ray

Hey Brian, I came across your site through another site where they had a roundup of the 16 SEO blogs to follow in 2016, and I must say I am happy I found your site. I loved your practical case study showing step by step on what others did and the results they achieved. So many ideas are buzzing in my head now. Consider me a regular reader of your blog now.

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Mike

Good post, Brian – appreciate the step-by-step case study.

I’d like to see it finished with a conclusion, though. How is this #1 ranking and all these emails generating $100k in monthly recurring revenue. What products is the company selling as result and how many does it sell? I think that data would make your case study even more compelling for those of us who say, “Show me the money!”

Mike

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Brian Dean

Hey Mike, good question there. This case study was focused on the SEO aspect of their marketing. But you can peruse their site to see what they sell.

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Mike

Gotcha, but you put:

(You’ll also see how he turned this #1 ranking into $100k in monthly recurring revenue) as your 2nd sentence, so for me the post would be a lot stronger if you backed up that claim.

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Jeff Moyer

Great information! Although modern SEO articles try to downplay the importance of backlinks they still largely dictate who holds a top ranking in search engines. The overall content quality has to be there of course but links will always be the heaviest weighted factor.

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Jenny

Just ramping up my SEO at the start of the year, found your great article whilst seeking inspiration via Google. Some excellent pointers.

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Bassam Sethi

Dear Brian,
I am very pleased to tell you that by applying yours tips and suggestions I have managed to rank a lot of my clients keywords at page #1 and in some cases keywords jumped to page #1 from Page 5 or 10 within a week. All i can say Brian you are the best out there.

Also i am in need of some information regarding scoop.it and how does it actully affects ranking on google.

Keep Up The Good Work.

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Sarvesh

I am glad that I found this website,every-time I tried to understand “SEO” by googling it; the result always baffle me.

This one has given me a clear understanding of “SEO” and I am grateful to Brian Dean :)

I am no longer baffle now :)

Thank you soooo much.

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Aashish

Even I write long post of around 2000 words which help me get a lot of traffic from various keywords ranking on first page. However as far as sharing and email outreach is considered, I’m little bit weak in that and still in learning phase. I have taken some tips from this post and hopefully will apply that.

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Brian Manon

Excellent post. I been using email outreach the last few weeks and have gotten some pretty good links. How long after you receive those links do you start see a change in your google ranking?

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Harrison Mann

An absolutely fantastic and in depth article!

This is the kind of thing clients need to see when you are quoting to show them the time and effort it goes into creating a pieces of content that gets high-quality results and links like this.

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Kevin

Awesome strategy. I tried to implement it on one of my sites in late 2014. I’ve completed only first 3 steps and even uncompleted it still brings me a lot of traffic for more than a year since I’ve published that article.

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Mack Thomas

This truly an informative article on SEO. I am looking forward to apply these on my site to get some organic rankings.

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Daniel Moscovitch

Thanks again Brian for yet again blowing everything else away when it comes to providing actionable and quality SEO advice!

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Kevin

I just discover your site and this content is AWESOME. Congrats!

Cheers from Argentina.

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Esther

Hi, we have a restaurant equipment and supply ecommerce site and we are looking for great backlinks. Our blog is really small and not very active. Basically, our goal is sales not necessarily blog shares and links. Your strategies sound like they are optimal for blogs and content publishing sites. How can we adapt your advice to get links to our actual site, not the blog?

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Ali Dagdelen

This post is great as well as your website!.. actually, all of your articles are well informative and helpful.. I will use this technic for my site. Thank you so much Brian..

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Jasper

This is one of the first posts i read on your site, and i must say its the best article in times! I wil try this Skyscraper Technique for sure.

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Nick

Dang this post is beyond helpful. I’m having the same issues with blog posts and I’m trying this technique from start to finish today!

Thanks for much!

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Allan

Awesome post, currently suffering content shock and not really forming a clear strategy for SEO content & outreach this was perfect!

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steve

Thanks for the post. A good strategy but hard work and a lot of effort, I understand it’s necessary but how do we educate clients that are used to paying $500 dollars per month for SEO? There’s potentially three weeks of work here, at our hourly rate this campaign would take over a year for one of those smaller clients!

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Brian Dean

You’re welcome, Steve. My answer: don’t accept those clients. You can’t do good SEO for $500/month anymore :-)

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Irina Weber

Hello, Brian!
You’ve done a hard work over this awesome case study. I was so rapt in your reading. I am running SE Ranking tool and these pieces of advice are just what I need to increase the conversion rate and sales. For me, it would be a great idea to write some case study how to spead some words about a new SEO tool. Thanks!

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Tarun Rawat

Seriously gold mine here. Love to ready your articles and case study. Sometimes I doubt you guys are aliens or human.

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Matt Jackson

FAQ fox is so good, I also love using Quora, it’s like someone is doing the market research for you!

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Ben

Hi Brian,

I cant thank you enough for all of your help that you have provided. I have just started using your guestographic technique for my brand new site. So far it has resulted in 7,000 page views in just three days. 300 social shares and 4 high quality backlinks. I spent ages on the infographic and designed it all myself, as I am on a very tight budget and working full time and the site has only been live for 1 week.

Your posts are so easy to understand and I know you hear this a lot but your actionable tips make putting your techniques to practice super easy!

I can’t wait to properly test out your sky scraper technique, fingers crossed it delivers another great outcome!

Keep up the great work dude
Ben

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Amit Patel

Hi Brain,
Thank you, Brian. This is a great case study. Detailed, methodical and doable. It requires work, but everything that can get #1 rank should require work.
You have taken the time to craft this with a level of detail. In both quantity and quality.

Some work to do on my side to start ranking well.

I have a question if you can answer here it would be great.

How good is the strategy to build backlinks from sites like Diigo or Delicious or tools like IMAutomator?

Are they relevant?

I am asking this because. I added such backlinks using IMAutomator and also manually. But both do not show up on Backlink Checking Tool.

Thank you, in advance.
Regards,
Amit Patel

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hanna dorothy sanchez

This post is amazing and super easy to follow. I can’t wait to try these tactics for our own digital marketing. I’ll let you know how it goes.

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Bryan Kim

Brian, for years, I didn’t “waste my time” with the strategies you teach because I didn’t see Google recognizing such work with rankings. But in the past 2 years, I have definitely seen a shift, which is really encouraging and has made me way less cynical about Google than I used to be. These days, most of the top 10 I see actually deserve their spots, in my humble opinion. I’m really happy with the results I’ve seen using Skyscraper and some other outreach methods. There’s just so much leverage in great content + the RIGHT promotion

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