21 SEO Techniques You Can Use Today to Get More Search Engine Traffic

21 SEO TechniquesPeople that succeed with SEO do two things very well:

First, they identify SEO techniques that get them results.

Second, they put 100% of their resources into executing and scaling those techniques.

But you’re probably wondering:

“How do I find SEO strategies that actually work?”

Well today I’m going to make it easy for you.

All you need to do is carve out a few minutes of your day and tackle one of the 21 white hat SEO techniques below.

You ready?

Let’s do this.

Note: Pick up the free bonus checklist that will show you how to quickly execute these strategies. Includes 2 bonus techniques not found in this post.

1. Find Broken Link Building Opportunities on Wikipedia

Broken link building has it all…

Scalable.

White hat.

Powerful.

There’s only one problem: finding broken links is a HUGE pain.

That is, unless you know about a little-known wrinkle in Wikipedia’s editing system.

You see, when a Wikipedia editor stumbles on a dead link, they don’t delete the link right away.

Instead, they add a footnote next to the link that says “dead link”:

Wikipedia Broken Link Building

This footnote gives other editors a chance to confirm that the link is actually dead before removing it.

And that simple footnote makes finding broken links in almost any niche dead simple.

Here’s how:

First, use this simple search string:

site:wikipedia.org [keyword] + “dead link”

For example, if you were in the SEO space you’d search for something like this:

Google Search String

Next, visit a page in the search results that’s relevant to your site:

Google Search Results

Hit ctrl + f and search for “dead link”:
Page Search

Your browser will jump to any dead links in the references section:

Wikipedia Dead Link

Backlinko reader Danny pointed out that Wikipedia actually has a list of articles with dead links. This makes finding dead links in Wikipedia even easier.

You can also use a new tool called WikiGrabber that allows you to search for dead links on Wikipedia pages.

Wikigrabber

Once you’ve found a dead link, now what?

Well you could re-create that dead resource on your site and replace the dead link in Wikipedia with yours.

But that would only land you a single link (and a nofollow link at that).

Here’s how to get the most out of the dead links that you find:

As you may expect, a resource that get linked to from Wikipedia usually has A LOT of links from other authoritative sites.

That’s why you want to take your broken link and pop it into ahrefs (or your link analysis tool of choice):

Ahrefs Example

And you’ll get a long list of sites that you can contact about their broken link:

ahrefs_results

For example, the dead link I found on the SEO Wikipedia entry has 380 backlinks from 152 referring domains.

Backlink Results

And it took me about 30 seconds to find.

Easy, right?

2. Discover Untapped Keywords on Reddit

Reddit is a keyword research goldmine.

Where else can you find a community of millions of people discussing every topic under the sun?

And when you read these discussions you’ll often stumble on awesome keywords that you’d NEVER find in the Google Keyword Planner.

Let’s say you ran a site that sold headphones.

Head over to Reddit Search and search for “headphones”:

Reddit Search

If there’s a subreddit in that space, head over to that subreddit.

Subreddit

If not, just look at the search results that Reddit shows you for that keyword.

Keep an eye out for threads where people tend to ask a lot of questions (like an AMA or Q&A thread).

This one looks promising:

Reddit Search Results

Next, scan the thread for potential keywords. Terms that pop up again and again are perfect.

For example, I noticed this model of headphones mentioned a few times in a headphone Q&A thread:

Reddit Thread

Sure enough, the keyword “Beyerdynamic DT-770″ gets 2,400 monthly searches:

Keyword Planner Results

Trust me: you could spend the rest of January playing around with the Google Keyword Planner and you’d never find that keyword.

But I found it after about 5-minutes on Reddit.

Invest an hour or so digging for keywords on Reddit and you’ll nab enough keywords to last you through 2017.

3. Find Link Prospects on Delicious 

If you’ve been in the SEO game for a while you know that the best link opportunities come from people that have shared similar content in the past.

And the popular bookmarking site Delicious.com is one of the best places to find people that have shared content in your niche.

Here’s how:

First, head over to Delicious and search for a broad keyword related to your industry:

Delicious Search

Find content that’s similar to yours and has a lot of bookmarks:

Delicious Bookmarks

Then click on the bookmark link.

Now you’ll see all of the people that saved the link:

Delicious Shares

Next, look at one of the profiles to see if they have a website listed:

Website Link

If so, head over to their site to find their contact information:

Contact Information

Finally, reach out to them to let them know about your similar piece of content.

Outreach Pitch

Shout out to my friend Jason from Kaiser the Sage who introduced me to this technique in one of his blog posts.

4. Copy Adwords Ads to Make Killer Title and Description Tags

It’s no secret that compelling title and description tags get more clicks in the SERPS.

(In fact, REALLY good copy can actually steal traffic from the top 3 results)

But how can you possibly know what people want to click on?

That’s easy: look at that keyword’s Adwords ads.

You see, the Adwords ads that you see for competitive keywords are the result of hundreds (if not thousands) of split tests. Split tests to maximize clicks.

And you can use elements of that ad to turn your title and description tags into click magnets.

For example, let’s say you were going to publish a blog post optimized around the keyword “glass water bottles”.

First, take a look at the Adwords ads for that keyword:
Adwords Ads

Keep an eye out for interesting copy from the ads that you can work into your title and description.

In our “glass water bottles” example, we have phrases like:

  • BPA-free
  • With straws
  • Drink like a boss
  • USA made
  • Reusable

Here’s how the title and description tags might look:

Example Meta Title and Description Tags

As you can see, these tags include words that are proven to generate clicks.

5. Find A+ Link Prospects on AllTop

What if there was an up-to-date list of blogs in your niche that you could use to find quality link opportunities?

I have good news. There is. And it’s called AllTop.

AllTop is a modern-day directory that curates lists of quality blogs in almost any industry under the sun.

To find blogs in your niche, just go to the AllTop homepage and search for a keyword:

AllTop Search

Next, find the categories that fit best with your site’s topic:

All Top Results

And AllTop will show you their hand-picked list of quality blogs in that category:

AllTop_Listings

Now you have a long list of some of the best blogs in your industry.

And these bloggers are the exact people that you want to start building relationships with.

6. Use Benefit-Focused Content Curation

Let’s face it:

Most content curation is pretty weak.

I think I speak for everyone when I say that I’ve read enough “top 100 posts you need to read” lists for a lifetime.

So how can you make your content curation stand out?

By tapping into Benefit-Focused Content Curation.

Benefit-Focused Content Curation is similar to most other types of curation, with one huge difference: it focuses on the outcomes that your audience wants.

I’m sure you’d like to see an example.

Here you go:

Link Building Guide

This is a guide I put together a while back called, Link Building: The Definitive Guide.

This guide has generated over 19,000 visits from social media, forums, blogs and search engines:

Landing Page Traffic

(I should point out that the guide’s design and promotion contributed to its success. But it all started with how the content itself was organized)

What makes this guide’s curation unique is that it’s organized by benefits, not topics.

For example, chapter 2 is called “How to Get Top Notch Links Using Content Marketing”:

Link Building Chapter 2

Note that the title isn’t, “Chapter 2: Content Marketing”.

And most of the other chapters follow the same benefit-driven formula.

Why is this so important?

When someone sees a list of curated links they immediately ask themselves “what’s in it for me?”.

And when you organize your content around outcomes and benefits, that answer becomes really, really obvious.

In other words, answering “WIIFM?” makes the perceived value of your content MUCH higher than a list of 100 random resources.

7. Link Out to Authority Sites

With all the talk about Hummingbirds and Penguins it’s easy to forget about an important Google algorithm update from 2003.

Despite being over 10-years old, Hilltop still plays a major role in today’s search engine landscape.

Hilltop is essentially an on-page SEO signal way that tells Google whether or not a page on the web is a “hub” of information.

How do they know what pages are hubs? Based on the quality and relevancy of the outbound links on that page.

If you think about it, this makes total sense: the pages you link out to tend to reflect the topic of your page.

And pages that link to helpful resources also tend to be higher-quality than pages that only link to their own stuff.

(In fact, Moz’s ranking factors study found a correlation between outbound links and higher rankings)

In other words, pages that link out to awesome resources establish themselves as hubs of helpful content in the eyes of Big G.

Bottom line: Link to at least 3 quality, relevant resources in every piece of content that you publish. That will show Google that your page is a Hilltop Hub.

8. Send Juice to Pages Sitting on Page 2 or 3

I’m not sure how else to say this:

If you’re on page 2 or 3 of Google’s search results you might as well be on page 58.

So how can you give those pages a boost so they hit the first page and get send you some traffic?

Use one of my all-time favorite SEO techniques – throwing some internal links their way!

Here’s the 3-step process:

Step #1: Use Google Webmaster Tools to find keywords where you rank on the 2nd or 3rd page.

To find them, log in to your GWT account and click on Search Traffic –> Search Queries:

Search Traffic in GWT

Sort the results by “avg. position”:

GWT Avg Position

Next, look for keywords with an average position of 11-30.

If you’re getting clicks from a keyword on page 2 or 3, you can be pretty sure that it’s a keyword with some decent search volume.

For example, this page from Backlinko is ranking #12 for the keyword “SEO traffic”.

Even though I’m on the second page, I still get 550 impressions per month for that keyword:

GWT Impressions

Sure enough, according to the GKP, that keyword gets 210 monthly searches with a suggested bid of more than $13.00.

GKP Traffic

Step #2: Identify authoritative pages on your site.

You can easily find the pages on your site with the most juice to pass around using Open Site Explorer.

Just enter your homepage URL into the tool and click “Top Pages”:
OSE Top Pages

And the tool will show you the pages on your site with the most Page Authority:

OSE_Page_Authority

Step #3: Go to those pages and add internal links.

Finally, add internal links from those authoritative pages to the pages that needs a boost.

9. Use the Word “Because” In Your Outreach Emails

When someone sees an email pop into their inbox, two questions enter their mind:

“Who is this person?”
and
“What do they want?”

The faster you answer these questions in your outreach emails, the better your response rate will be.

But how can you do that?

It’s easy:

Use the word “because” very early in your email.

Believe it or not, the word “because” has surprisingly powerful effects on human psychology.

Research by Dr. Scott Key of Northern Illinois University tested whether people waiting in line to use a copy machine would let a stranger cut in front of them.

When the stranger asked: “Can I use the copy machine before you?”, only 61% people said “yes”.

But when the stranger asked: “Can I use the copy machine before you because I’m in a rush?”, 89% said yes

(That’s a 45% increase!)

Why such a huge difference?

It turns out that the word “because” makes a request — ANY request — seem more legitimate.

In the world of outreach, legit messages get better responses.

(Just look at all those lame guest post pitches that flood your inbox. If they actually took the time to look legit, they’d perform a lot better)

Here’s an example blogger outreach pitch that leverages the word “because” early on:

Example Outreach Emails

The person receiving that message knows why I’m emailing them after 2-seconds of reading.

But more importantly, the word “because” cements my reason for reaching out as more legit.

10. Write Mini Blog Posts for YouTube Descriptions

I don’t need to tell you that YouTube video results are dominating Google’s first page.

And considering that Google owns the popular video site, it’s a trend that’s not likely to change anytime soon.

But did you know that there’s a dead-simple technique that can get your YouTube videos to rank higher (and faster) for competitive keywords in both YouTube and Google?

Well there is: write 200+ word video descriptions.

When most people upload a video to YouTube, they mindlessly toss a few words into the description box:

YouTube Video Description

That’s a HUGE mistake.

Remember that Google can’t watch or listen to your video content.

Instead, they rely on your video’s text-based title and description to determine what your video is about.

Not only does this extra text-based information help you rank better for your target keyword…

…but it also ranks your video closely related long tail keywords.

For example, check out the description for my latest YouTube video:

YouTube Description Example

That’s a high-quality, 200-word description.

Not only has this helped my video rocket to the first page of YouTube for the keyword “SEO Strategy”:

YouTube Search Results But it’s also pushed my video to the top of YouTube for long tail keywords, like “infographic SEO strategy”:

#1 Ranking in YouTube

If you want to learn more about YouTube SEO, check out this step-by-step guide.

11. Reverse Engineer the Results on Page 6

Fun fact:

Reverse engineering pages 2-10 will often hook you up with top-notch link opportunities…

…opportunities that you’d miss when you only reverse engineer Google’s first page.

But you’re probably wondering:

“Is there really anything good to reverse engineer on page 6?”

The short answer: yes.

As Wil Reynolds points out, the idea that pages 3-10 are littered with low-quality sites is a myth.

He says that a lot of the results on Google’s inner pages are made up of people that started cool sites…but eventually gave up when things didn’t work out the way they planned.

Here’s the thing: before they moved on to the next project, they published some awesome resources.

Because these resources tend to be neglected, you can easily improve them and steal their links using The Skyscraper Technique.

For example, I did a quick search for “weight loss tips”.

Sure enough, I found this heavily linked-to resource on the 6th page:

Page 6 Result

As you can probably see from the screenshot, this page has A LOT of room for improvement.

However, because the author of this page used to care about his site, he was able to land links to this page from sites like eHow.com:

Ehow References

Other pages on this neglected site have attracted links from Livestrong.com (DA87) and LifeHacker (DA93).

Think you could take these outdated resources and make them better?

I know you can :-)

12. Embed Long Tail Keywords In Title Tags

Here’s the deal:

If you only include one keyword in your title tag you’re leaving A LOT of search engine traffic on the table (and no, I don’t mean keyword stuffing).

Here’s what I mean:

I recently published a post called “White Hat SEO Case Study: 348% More Organic Traffic in 7 Days“.

My target keyword for that post was, “white hat SEO”. And I obviously included the keyword “white hat SEO” in the post’s title.

But I didn’t stop there.

I realized that the keyword “SEO case study” also got some decent traffic:

Keyword Volume

So I decided to embed that long tail keyword into the blog post title:

Embedded Keyword

Within days I was ranking #1 for “SEO case study”:

#1 Ranking in Google's Search Results

As you might expect, the keyword “SEO case study” is MUCH less competitive than “white hat SEO”.

Because of that, I got traffic almost instantly from the keyword “SEO case study”.

And as that page has accumulated links, it’s made its way onto the first page for “white hat SEO” as well.

White Hat SEO SERPS

(But it took a few weeks to hit page 1)

If I had only optimized for “white hat SEO”, I wouldn’t have received ANY traffic until I hit the first page for that term.

Fortunately, my embedded long tail keyword “SEO case study” hooked me up with traffic right away.

Bottom line: Find long tails that you can embed into your titles.

You’ll get search engine traffic faster…and eventually rank the page for more than one term.

13. Hack Wikipedia for Keyword and Topic Ideas

Want to find untapped keywords that your competition doesn’t know about?

Then stop using the Google Keyword Planner and use this SEO technique instead.

Sure, The Keyword Planner is nice for monthly search volume and CPC information…but it’s HORRIBLE at generating new keyword ideas.

Why?

Well, the Keyword Planner only gives you VERY close variations of the keywords of your seed keywords.

So if you enter a seed keyword like “weight loss”, it will spit out keywords like:

  • Weight loss tips
  • Healthy weight loss
  • Fast weight loss
  • Weight loss diet

(You get the idea)

If you want to find keywords that are closely related to your seed keywords — but not straight-up variations — you need a human mind.

Or better yet, the thousands of human minds that contribute to Wikipedia.

Here’s how:

Head over to Wikipedia and enter a seed keyword (I’m going to use the keyword “insurance” in this example):

Wikipedia Search

Next, keep an eye out for sections on the Wikipedia entry that display closely related keywords and topics.

These sections are…

The “Contents” box:

Wikipedia Contents

Callouts and sidebars:
Wikipedia Callout

Internal links:
Internal Links

And “See Also” sections:

See Also

You’ll usually come away with fistfuls of keyword and topic ideas from a single Wikipedia entry.

If you want to find even more keyword ideas, click on an internal link.

Then simply follow the same process for that Wikipedia entry. Rinse and repeat.

14. Use “Best of” Lists to Find Awesome Link Targets

This is one of my favorite SEO tips of all time.

If you do a lot of link building, you know that a list of high-quality, niche-relevant blogs is like money in the bank.

What you may not realize is that bloggers in your niche create these lists for you in the form of “best of” blog posts.

“Best of” blog posts are simply hand curated lists of the best blogs in a specific industry.

How can you find these “best of” blog posts?

Use these search strings:

“[keyword] blogs to follow”

“best [keyword] posts 2013″

“top [keyword] blogs to follow” + “2013″

For example, I just did a quick search for “fitness blogs to follow”:

Google Search Strings

I found this list of 60 awesome blogs in the fitness space after about 10-seconds of searching:

Top Blog List

These 60 blogs are PERFECT places to reach out to the next time you want to promote a piece of content, find broken links or build a long-term relationship.

15. Publish Content With At Least 1000 Words

There’s no denying it: longer content CRUSHES short 300-word blog posts.

In fact, Moz found that word count was directly proportional to the number of links their content received (more words=more links):

Moz Word Count

And the SERPIQ blog discovered that pages in the top 10 of Google’s search results tended to have at least 200o words.

Longer Content

Why do long posts work?

First off, long posts show Google that you’re providing in-depth information for searchers.

But that’s not all:

In-depth content flips an important emotional switch that pushes people to share online content: awe.

University of Pennsylvania’s Dr. Jonah Berger found that content that elicited awe made people 30% more likely to share it.

As you may expect, it’s REALLY hard to trigger a feeling of awe from a 350-word article…

…but in-depth pieces work like a charm.

16. Remember the “First Link Priority Rule”

Here’s an SEO mistake I see A LOT of people make:

Let’s say you have two links pointing to a page on your site…and both of those links are on same page.

Which anchor text does Google pay attention to? The first one? The second one? Both?

According to the First Link Priority Rule, only the first link:

First Link Priority Rule

Why is this important?

Let’s say you have a navigation bar on your site, like this:

Navigation Bar Because your navigation is at the top of the page, Google sees those links first.

Here’s where things get tricky:

Let’s say that you drop a link to your “Recipe Index” page in a blog post with the anchor text “Healthy recipes”.

Unfortunately, the “Healthy recipes” anchor text is ignored by Big G. Google only counts the anchor text, “Recipe Index”.

Important Takeaway: Use keyword-rich anchors in your site’s navigation. As you just learned, the keyword-rich internal links that you add below them don’t count.

17. Create Your Own Keywords

This is one of the best pieces of SEO advice you’re ever going to hear:

You always rank #1 for keywords that you create.

What am I talking about?

When you create something truly original — like a brand, product, or a step-by-step system — you’re the only person optimizing for that term.

(After all, you made it up).

And if your creation becomes popular, you’ll suddenly find yourself ranking #1 for a high-volume keyword.

Let me show you an example:

I get a steady stream of organic traffic from people searching for one of my link building strategies, the “The Skyscraper Technique”:

Skyscraper Technique

Another example:

In 2007 Merlin Mann was frustrated with the amount of time he was spending on email. So he created a system to help him plow through his inbox.

He named it “Inbox Zero“.

Today, the keyword “Inbox Zero” gets  a staggering 2,900 monthly searches:

Inbox Zero

And as you may expect, he’s ranking #1 for the keyword he created:

Inbox Zero

Now Merlin could have created content optimized around keywords like “email management” and “productivity tips”.

But he realized that he’d get A LOT more traction by creating — and naming — his own system.

How can you do the same thing?

The next time that you write about a technique that you created — whether it’s a diet tip, productivity hack or system for growing tomatoes — name it.

18. Get Product Reviews at Scale Using Tomoson

Product reviews are one of the best ways to get editorial backlinks at scale (especially for ecomerce sites).

On the surface, product review link building sounds dead-simple:

Send free stuff to bloggers and they review them on their blogs.

There’s one problem with this technique:

It’s a VERY labor-intensive process.

You have to find bloggers, reach out to them, collect their mailing addresses, ship products, keep track of reviews, send email reminders…

It’s a lot of work.

But there’s an easier way: Tomoson.com.

Tomoson is like a dating service that connects bloggers looking for free stuff with site owners looking for exposure and links.

Tomoson

Here’s how it works:

1. Create a “Promotion”. A promotion simply describes the product that you’re giving away:

Tomoson Promo

2. Next, set criteria for blogs that are allowed to participate in your promotion. You can filter by Alexa rank, Twitter followers, PageRank and monthly visitors:

Blogger Criteria

3. After you post your promotion, bloggers will start to apply for it. That way, you can see if the blog is a good fit before sending them anything.

Blogger Applications

Finally, send them your product and get your links!

19. Use Expert Roundups to Generate Links and Social Shares on Autopilot

You may have seen Expert Roundups — blog posts that collect insights from a group of experts  — blowing up around the web.

And why not?

Expert roundups are one of the few pieces of content that have built-in promotion.

Think about it:

The experts that you feature in your roundup will naturally want to share your content with their audience.

Which means that — if you get influential people to contribute — you’ll get boatloads of traffic and social shares minutes after you hit “publish”.

Best of all, Expert Roundups work in ANY niche…even boring ones.

Here’s an example:

I recently found an Expert Roundup in the travel space.

Expert roundup post

Even though this is a small blog in a very competitive space, the post has generated over 440 social shares. .

Not to mention links from authority sites in the travel space, like aluxurytravelblog.com (DA57):

Here’s how you can do the same thing:

Step #1:  Collect the top blogs and websites in your niche (you can find them using SEO Technique #14 from this post: “Use Best of Lists to Find Awesome Link Targets”).

Collect their name, blog, social media and contact information in a spreadsheet:

Blog List

Step # 2: Come up with a topic in your niche that a group experts could shed some light on.

Topics that your target audience struggles with is ideal.

For example, in the automotive space there’s a lot of confusion about how to find the right car.

Thousands of variables — from price to safety to resale value — go into buying a new car. That’s a topic where a group of experts could add a ton of value.

Step #3: Email the experts on your list.

Remember that the experts you reach out to are probably busy.

So make sure that you make it EXTREMELY easy for them to respond.

Here’s an email template that would work well in our car Expert Roundup example:

Expert Roundup Pitch

Step #4: Publish the roundup and email your contributors to let them know that it’s live:

Roundup Follow Up

And watch the social shares and links roll in :-)

20. Find Niche-Specific Link Building Opportunities Using Flippa

There’s no doubt about it:

Google is putting more and more weight on the niche-relevancy of the links pointing to your site.

But where can you find link building opportunities that are specific to your niche?

Flippa.com:

Flippa

Flippa is like eBay for websites.

And it’s one of the best places on the web to find untapped link building opportunities.

Why?

Because people that sell their site on Flippa give away every detail about how they built their site.

That means they’ll often show you their keywords, content strategy, (and of course) link sources.

It’s like a downloadable business plan.

Here’s how to do it:

Head over to Flippa and click on All Listings–>Categories:

Flippa Categories

Flippa shows broad categories on top of closely-related smaller niches:

Category Page

Find the broad category that fits best with your niche (I’m going to use travel in this example).

Look for sites for sale with a PageRank of at least 2. Here’s one:
Flippa Listing

The owner of this site actually gives a list of places where he landed editorial links:

Editorial Links

Not only does he show you where he got his links from…but HOW he was able to get them:

PR Attempts

(Most Flippa sellers are just as forthcoming)

Now you know that they acquired those quality links using PR.

That means you have a list of journalists that are open to covering sites in the travel space.

Can you say jackpot?

21. Use Facebook Ads for Keyword Research

Facebook Ads are an absolute treasure trove of AWESOME keywords.

Think about it: Facebook collects interest and demographic information from over one billion people.

And you can use this information to find keywords that your target audience tends to use in Google search.

It gets better:

Facebook will show you this data for free when you create an ad campaign with them.

Here’s how to use Facebook Ads for keyword research:

Let’s say that you sell iPhone cases on your website.

Head over to Facebook Ads and click on “Create and Ad”:

Facebook Ads

Then, choose Page Likes –> Continue

Facebook Page Likes

Scroll down to the “interests” section of the next page:

Facebook Interests

Next, enter a keyword in the “Precise Interests” field.

Facebook will actually suggest keyword ideas for you, similar to Google Suggest:

Facebook Suggest

Choose a Topic or Precise Interest from the list of suggestions.

Facebook will show you a list of “Suggested Likes and Interests”:

Suggested Likes and Interests

These make fantastic seed keywords to enter into the Google Keyword Planner.

Here’s The Next Step…

Now I have a quick question for you:

Are you ready to use the one of the 21 SEO techniques from this post?

If so, then I recommend downloading the free checklist I made just for this blog post.

The checklist holds you by the hand and show you how to use all 21 of the strategies listed here…

…plus 2 bonus techniques that I didn’t have room for in the post.

Click the image below and enter your email to access the checklist.

21 SEO Techniques Checklist

{ 665 comments }
  • Trevor Mauch

    Wow, great post Brian! Insanely detailed. I already grabbed a couple of these and shot them over to my assistant to hammer through this week.

    Always top notch stuff man!

    - Trevor

    Reply
    • Brian Dean

      Thanks Trevor. I appreciate that!

      Let me know how the strategies work out for you :-)

      Reply
  • Brandon

    Really smart and informative guide… I love how these are all “real world” tips that anyone can take action on.

    Normally SEO advice is meaningless to the masses because people think “oh I don’t have 10,000 twitter followers to get my infographic viral” but these tips pretty much anyone can put into action.

    Thanks!

    Reply
    • Brian Dean

      I put over 15 hours working on this post so I’m REALLY happy to hear that you got so much takeaway value from it, Brandon.

      Most of that time was making sure each technique was insanely practical so that people could
      actually use the techniques to get more search engine traffic.

      Reply
  • Karl Steinmeyer

    Brian,
    You never seem to run out of excellent ideas! Some of the techniques above are simply genius.

    Reply
    • Brian Dean

      Thanks for that, Karl :-)

      When you think about SEO non-stop ideas like these tend to crop up as I go about my day. I guess that’s the upside of being obsessive :D

      Reply
  • Rushin

    Great actionable seo stuff, love your writing style and epic tutorials.

    Just tried your wikipedia technique… Great why didn’t thought of it first…. Anyways thanks and keep doing awesome posts..

    Reply
    • Brian Dean

      I really appreciate that, Rushin. Let me know how the Wikipedia BLB technique goes.

      Reply
  • Usama Ejaz

    Awesome post Brian! Well, these seo techniques are great but also very hard working. The niche, on I am working, is also so hard :/

    Reply
    • Brian Dean

      I hear you, Usama.

      Here’s the thing about niches that are hard to build links in:

      It’s hard for your competitors too. That means that you don’t need that many links to rank!
      Even a handful of authoritative links is usually enough to blow by the competition in weird/obscure niches.

      Reply
  • Raymond

    awesome post yet again Brian! I would seriously pay to pickup all these tips. Thanks for providing such great value.

    Reply
    • Brian Dean

      Raymond, thanks for your comment. These strategies are on me today :-)

      Reply
  • Matt

    Brian,
    I really enjoyed the post. I’m going to try number 1 in the next few days. I’ll let you know, if I have success.

    Reply
    • Brian Dean

      Happy to hear that you’re going to put the techniques into practice, Matt. Definitely keep me posted with how that broken link building tip works out for you.

      Reply
  • Jon Bishop

    I don’t know how you did it, but you’ve totally outdone yourself. That was one of the best SEO articles I’ve ever read. Amazing!!!

    Reply
    • Brian Dean

      I try, Jon :-)

      But seriously, I appreciate your kind words. A lot of work goes into posts like these so it’s great to see that all that time in front of my laptop was worth it.

      Reply
  • Puya

    Hi Brian,

    I can’t wait to try some of your ideas in the list starting today. Like I tweeted earlier, “you just took us back to school”. I knew about Alltop but just ignored it (or maybe I was being lazy).

    I am going to set this page as the background image for my computer to remind me of the proper way to build links.

    Cheers,

    Reply
    • Brian Dean

      “I am going to set this page as the background image for my computer to remind me of the proper way to build links”…Best. Comment. Ever.

      Thanks Puya :-)

      Reply
  • Richard Marriott

    Blimey Brian, I think this is your best post ever! Gonna be coming back and going through each tip one by one!

    I really liked what you said about using “because” in outreach emails. Am going to implement this immediately and record the results. Also loved the first tip about finding dead links on Wikipedia. In fact, I’m sure this post will spark an arms race for anyone that’s read it so I’m going to get onto that right away hehe!

    Anyway, thanks man for all these insights. I’ve been scratching my head recently trying to think of white hat ways I can defeat the black hatters in my new niche and this has given me so many ideas!

    Reply
    • Brian Dean

      You know you’re doing something right when someone says “Blimey”.

      Anyway, happy to have helped you find some white hat strategies you can use to beat up on the competition.
      Keep me posted on how adding “because” and the Wikipedia BLB technique works out for you, Richard.

      Reply
  • Newlyn

    Holy Crap! This is insane! Super actionable tips! It’s like drinking from a firehose! Thanks for the ideas Brian.

    Reply
    • Brian Dean

      Well said, Newlyn. Glad you liked it :-)

      Reply
  • Eric Sangerma

    Once again you overdelivered Brian. Awesome actionable tips with many of them being real eye opener and actually very easy to implement.
    Thanks a lot for spending the time to bring all those together.

    Reply
    • Brian Dean

      Thanks for your comment, Eric. Really glad to hear that you found some practical tips from the post (that’s exactly what I aimed to do with this one).

      Reply
  • Adam

    You’re the man, Absolutely thrilled to the tid bits. As usual, a lot of value.

    Reply
    • Brian Dean

      Thanks Adam! I always try to deliver the goods :-)

      Reply
  • Andrew Martineau

    This list is great, thank you so much for posting!
    Not only are the tactics creative and unique, but you did an excellent job outlining each with step by step instructions, including great visuals, and providing concrete examples on how to implement the linking tactic. My favorite is probably the Flippa tactic. Amazing for pulling information on how other webmasters were able to acquire links, etc. Thanks again!

    Reply
    • Brian Dean

      My pleasure, Andrew :-)

      You’re right: the Flippa technique is solid gold. You’d be surprised the kind of business insights
      people share when they’re desperate to sell their site.

      Reply
  • Salmaan Aslam

    Excellent resource as always Brian. These tips are Golden and anyone who wants results can pick any of these techniques and make them work like Richard from Clambr.com

    Reply
    • Brian Dean

      Great point, Salmaan.

      Of the thousands of people that read a post like this, (unfortunately) very few people will actually put it into action like Richard did with my Skyscraper Technique post.

      That’s why I make the techniques as easy to follow as possible. That way, there’s no excuse NOT to try them.

      Reply
      • Salmaan Aslam

        Totally agree with you on this one. It is a common trait I guess. Tim Ferris said he had disclosed everything about how he got to where he is right now and anyone who wants to be at his place just need to read and follow but hardly anyone practices it but lets not bitter the mood with these thoughts :)

        Appreciate your effort in putting up the post, keep it up! (Y)

        Reply
        • Brian Dean

          Nice Tim Ferris quote, Salmaan. He (and you) are absolutely right.

          Reply
  • Richard Linn

    Brian,
    You hit a grand slam with this great article. I have learned a bunch of new techniques. Thank you so much for the work you put into it. I’m going to share it out to my followers because it is truly helpful and insightful.

    Reply
    • Brian Dean

      I swear that this grand slam didn’t require any PEDs (unless you count a few gallons of coffee).

      Thanks for sharing, Richard.

      Reply
  • Kat Long

    I wait with bated breath for your always totally awesome linkbuilding posts, Brian. You do indeed deliver the goods. I’m forever your evangelizer. Now off to Tweet and share.

    Reply
    • Brian Dean

      Thanks for sharing, Kat :-)

      I hope this post will tide you over until the next one I plan on publishing next month.

      Reply
  • Tariehk

    Thanks Brain, these tips are useful. The key thing with most of the tips that you provided is that it will take time and most people want to have more traffic, but they do not want to do the work and put in the time. However, if you put in the word and you do a quality job then it will work out. I think that is the overall strategies that a lot of SEOs have to do today is just to take the time and figure out quality strategies.

    Reply
    • Brian Dean

      That’s very true, Tariehk. At some level the more work you put into your site the more traffic you’ll get.

      And in the SEO space, a lot of that work comes from testing different strategies to see what works (and then scaling them).

      Reply

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Brian Dean founder of Backlinko

Brian Dean is the founder of Backlinko, the training hub for digital marketing professionals with over 60,000 monthly readers and a popular email newsletter. Continue reading