TikTok Statistics You Need to Know in 2024
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TikTok Statistics You Need to Know

Brian Dean

Written by Brian Dean

TikTok demographics statistics

Something SUPER special happened in 2016.

It was a tale of how one app under two names became the fastest-growing social media application of all time, TikTok (for global audiences), and Douyin (for China).

Now, in 2024, TikTok’s journey from a burgeoning app to a social media titan is nothing short of remarkable. Surpassing 1 billion monthly active users in 2021, its growth trajectory continues to astound.

It took Facebook and Instagram almost a decade to get a user base that size; it seems TikTok really knew how to work the social media growth playbook.

As TikTok cements its role as a discovery platform, understanding its SEO becomes increasingly important. Dive into our focused guide on TikTok SEO for strategies to enhance visibility and engagement on this vibrant platform.

This roundup isn’t just about statistics. It’s a window into TikTok’s dynamic evolution. You’ll discover:

So, without further ado, here’s a roundup of the most newsworthy and jaw-dropping stats about this social media sensation.

Let’s dive right in:

TikTok Statistics (Editor’s Picks)

  • TikTok active users: TikTok has over 1 billion monthly active users.
  • Market penetration: There are 5.3 billion internet users, 23.02% use Bytedance’s video sharing service.
  • Number of downloads: TikTok has been downloaded more than 4.1 billion times.
  • Overtaking competition: Considering it was only released in 2016, TikTok was the 6th ranked social media app in 2021. TikTok has surpassed X (Twitter), Telegram, Reddit, Pinterest, and Snapchat in monthly active users.
  • Company valuation: TikTok’s parent company (Bytedance) reportedly reached a valuation of $223.5 billion in 2023.
  • User growth rate: TikTok had a 1157.76% increase in its global user base between Jan 2018 and July 2020; the U.S. saw a 1239.29% user growth rate between 2018 and 2023.
  • U.S. Market penetration: Monthly U.S. TikTok users have now passed 150 million, equalling nearly half of America’s population.
  • U.S. average time on the app: Americans 18 and over are estimated to spend 55.8 minutes per day on TikTok.

When Was TikTok Made?

TikTok / Douyin was initially launched into China’s App market in September 2016 by parent company Bytedance; it racked up 100 million users in a year. TikTok, the international version, had a release date in September 2017 following the acquisition of a video-sharing startup, Musical.ly.

TikTok is available in 158 countries, translated to 57 languages.

Monthly Number of Active TikTok Users

How Many People Are on TikTok?

According to data published in TikTok’s self-service advertising tools, brands could reach 1.218 billion users aged 18 and above on TikTok in October 2023.

Brands could reach 1.218 billion users aged 18 and above on TikTok in October 2023

According to the parent company Bytedance announcement in September 2021, TikTok hit 1 billion monthly active users.

In fact, these user figures make the app one of the fastest-growing ever in terms of the percentage of the market it’s captured since 2016.

Let’s break these numbers down.

Global TikTok User Penetration Statistics:

  • TikTok has a potential ad reach of 1.218 billion users aged 18 and above.
  • Out of 5.3 billion internet users worldwide, 23% use TikTok.
  • Out of 4.95 billion active social media users, 24.65% use TikTok.

Despite potential national security concerns and Chinese ownership by the parent company (Bytedance), the U.S. has been a vital growth area in both revenue and users.

Let’s check out the current number of U.S.-specific users.

How Many Americans Use TikTok?

  • According to company data, TikTok had 150 million monthly active users in the U.S. in February 2023, an increase from 100 million reported in August 2020.
  • Kepios’s analysis suggests that TikTok has a 53.9% adult reach rate in the U.S..
  • According to eMarketer estimates, 45.3% of social media users in the U.S. use TikTok at least once a month.
    45.3% of social media users in the U.S. use TikTok at least once a month
  • American adults spend over 4.43 billion total minutes per day on TikTok, behind Facebook with 5.2 billion minutes as of 2023. TikTok is forecasted to pass Facebook usage by 2025, eMarketer data shows.

Sources: DataReportal, TikTok, eMarketer 1, eMarketer 2

Official Number of TikTok Downloads

How Many Downloads Does TikTok Have (App Store & Google Play)

According to SensorTower estimates, TikTok hit over 4.1 billion installs worldwide (including Douyin in China). TikTok was the first app outside of Facebook to reach the milestone of 3 billion downloads in 2021.

Worldwide TikTok Download Statistics:

  • Since its launch in 2016, TikTok has reached over 4.1 billion downloads to date.
  • During the first 9 months of 2023, TikTok has been downloaded 769.9 million times.
  • In the third quarter of 2023, app downloads worldwide hit 272.7 million (behind the peak of 313.53 million downloads in Q1 2020).
Worldwide TikTok Downloads

Here’s a table with quarterly TikTok downloads worldwide since 2018:

Quarter, year TikTok downloads worldwide
Q1 2018 113.87 million
Q2 2018 160.48 million
Q3 2018 183.73 million
Q4 2018 195.67 million
Q1 2019 193.09 million
Q2 2019 151.25 million
Q3 2019 167.02 million
Q4 2019 192.48 million
Q1 2020 313.53 million
Q2 2020 291.99 million
Q3 2020 197.04 million
Q4 2020 181.93 million
Q1 2021 179.57 million
Q2 2021 202.34 million
Q3 2021 177.53 million
Q4 2021 161.65 million
Q1 2022 195.75 million
Q2 2022 219.92 million
Q3 2022 244.23 million
Q4 2022 198.76 million
Q1 2023 239.29 million
Q2 2023 257.93 million
Q3 2023 272.7 million

Sources: TechCrunch, SensorTower, Statista

TikTok User Growth Rate Statistics

U.S. & Global Monthly Active User Growth Rates

According to parent company Bytedance, TikTok’s global monthly users have grown 1,157.76% since January 2018, when it had 54.7 million users.

In the U.S., the app has seen a 1239.29% increase in users between 2018 and 2023, going from 11.2 to over 150 million active users.

Official Monthly Active User Growth (Worldwide)

According to company filings, these are the latest figures highlighting 1,157.76% growth since 2017 for TikTok.

  • Sep 2017: TikTok international launch.
  • Jan 2018: 54,793,729 monthly users.
  • Dec-18: 271,188,301 (394.9% increase).
  • Dec-19: 507,552,660 (87.2% increase).
  • Jul-20: 689,174,209 (35.8% increase).
  • Sep-21: more than 1 billion users (45.1% increase).

Official Monthly Active User Growth (USA Only)

According to company announcements for the U.S. market, these are the latest figures highlighting 1239.29% growth since 2018 for TikTok.

  • Sep 2017: TikTok international launch.
  • Jan 2018: 11,262,970 monthly users.
  • Feb 2019: 26,739,143 (137.4% increase).
  • Oct 2019: 39,897,768 (19.2% increase).
  • Jun 2020: 91,937,040 (130.4% increase).
  • Aug 2020: More than 100 million (8.77% increase).
  • Mar 2023: Over 150 million (50% increase).

There’s no doubt that Bytedance’s app has crushed it, but it’s impressive how much. Since launching in 2016, TikTok has surpassed these social network startups in monthly active users, and these guys had a HUGE head start:

  • X (formerly Twitter) – Launched in 2006 – 368 million active users
  • Reddit– Launched in 2005 – 430 million active users
  • Pinterest– Launched in 2010 – 465 million active users
  • Snapchat– Launched in 2011 – 750 million active users

TikTok Revenue Growth & How Much it’s Worth

  • TikTok brought in $11.6 billion in ad revenue in 2022, a sizable revenue increase from $3.9 billion in 202, estimates data show.
  • ByteDance (owns TikTok) valuation hit $223.5 billion in 2023.

Sources: Statista, Bloomberg, TikTok, CNBC 1, CNBC 2, TechCrunch, DataReportal

Where Does TikTok Rank in Social Media Popularity?

In October 2023, TikTok rose to be the 6th most-used social network worldwide, with 1.22 billion active users.

Where Does TikTok Rank in Social Media Popularity?

Here are the exact numbers:

Social Network Active Users
Facebook 3.03 billion
YouTube 2.491 billion
WhatsApp 2 billion
Instagram 1 billion
WeChat 1.327 billion
TikTok 1.218 billion
FB Messenger 1.036 billion
Telegram 800 million
Snapchat 750 million
Douyin 743 million
Kuaishou 673 million
X (Twitter) 666 million
Sina Weibo 599 million
QQ 571 million
Pinterest 465 million

Sources: TikTok, Statista, CNBC 1, CNBC 2

Key TikTok User Demographics

How Much Time Do People Spend on TikTok?

Globally, the average time spent on TikTok among Android users per day was 95 minutes during Q2 2022, more than any other social network.

The average time spent on TikTok among Android users per day was 95 minutes

Here’s a table with a detailed breakdown of the average time spent in-app per day (in minutes, as of Q2 2022) of TikTok and other leading social networks:

Social media Average time spent per day (worldwide, Android users only)
TikTok 95 minutes
YouTube 74 minutes
Instagram 51 minutes
Facebook 49 minutes
X (Twitter) 29 minutes
Snapchat 21 minutes

In the U.S., on average users spend 82 minutes per day using TikTok’s Android version, Sensor Tower analysis shows.

Here’s a detailed table with the average time spent per day in-app among users in the U.S. for TikTok and other social networks:

Social media Average time spent per day (U.S., Android users only)
TikTok 82 minutes
Facebook 41 minutes
Instagram 38 minutes
Snapchat 26 minutes
X (Twitter) 25 minutes

According to eMarketer, U.S. adults spend 55.8 minutes per day on TikTok in 2023 (up from 45.3 minutes in 2021).

U.S. adults spend 55.8 minutes per day on TikTok in 2023

Sources: SensorTower, eMarketer

Demographics: U.S. TikTok Users by Age

Even though more adults adopt the app, only 13.7% of their user base in the U.S. is aged 45 and over. In fact, 44.4% of TikTok users in the U.S. are aged 24 or under.

U.S. TikTok Users by Age

Here’s a full breakdown:

  • 2.5% of TikTok’s monthly active users in the U.S. are 11 or under.
  • 17.7% of TikTok’s monthly active users in the U.S. are 12-17.
  • 23.9% of TikTok’s monthly active users in the U.S. are 18-24.
  • 25.2% of TikTok’s monthly active users in the U.S. are 25-34.
  • 17.1% of TikTok’s monthly active users in the U.S. are 35-44.
  • 6.7% of TikTok’s monthly active users in the U.S. are 45-54.
  • 5.2% of TikTok’s monthly active users in the U.S. are 55-64.
  • 1.8% of TikTok’s monthly active users in the U.S. are 65 or over.

Demographics: TikTok Users by Gender

Recent gender demographics in October 2023 show that around 49.2% of TikTok users worldwide were women, while another 50.8% were men.

Around 49.2% of TikTok users worldwide were women

Sources: eMarketer, Statista

Top TikTok Users

The most-followed TikTok user is Khabane lame, with 162 million followers, a 37.64% increase since November 2021.

Top TikTok Users

Here are the exact follower numbers:

User Followers
Khabane lame 162 million
Charli D’Amelio 151.6 million
Bella Poarch 93.6 million
MrBeast 91.3 million
Addison Rae 88.7 million
Kimberly Loaiza 80.3 million
Zach King 80.2 million
TikTok 76.3 million
CZN Burak 74.6 million
Will Smith 74.3 million

Source: Social Blade

Regulators in the U.S. and worldwide have been raising concerns about the potential risks of sharing TikTok user data secretly with the Chinese government (TikTok parent company – ByteDance is based in China).

TikTok has repeatedly denied such allegations and tries to establish a clear distinction from ByteDance.

As a result, a number of states in the U.S. and various countries worldwide have issued restrictions on TikTok use to minimize potential risks.

Specifically in the U.S., TikTok usage on government-issued devices has been prohibited by 33 states out of 50 as of May 2023.

Moreover, some public universities in the U.S. ban access to TikTok via on campus Wi-Fi and university-owned computers.

No current restrictions on TikTok usage on personal devices in the U.S. have been issued to date.

Similarly, a number of countries (including Australia, Belgium, Canada, Denmark, New Zealand, Norway, United Kingdom) banned TikTok on governmental devices. India and Nepal imposed a nationwide ban on TikTok.

Sources: Mashable, CNN, TIME, The New York Times


That’s a wrap for my roundup of TikTok statistics.

The stat that knocked my socks off was the fact that Bytedance’s apps grew their monthly users at twice the rate of current market leaders like Facebook and Instagram – I can’t wait to see how this growth rate unfolds.

Now I’d like to hear from you:

Do you think their growth is sustainable? What else would you like to see added to this roundup? Or have a question?

Either way, please jump in and leave a comment below.


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