17 Insanely Actionable List Building Strategies That Will Generate More Subscribers Today

list building imageImagine if you could make one simple tweak to your website, and see an instant boost in email subscribers.

Or even better:

What if there were 17 of these tweaks…

…and each of them could generate more leads for your business?

You’d probably be pumped to read about them.

Lucky for you, that’s exactly what I’m going to share with you in this post:

17 insanely practical list building strategies that you can use to build your email list TODAY.

1. Use Content Upgrade Popups

Look:

Love ‘em or hate ‘em, popups work.

For example, a few months ago I added the free SumoMe popup to Backlinko.

Here’s what the popup looks like:

SumoMe

That popup form may look simple, but it converts at an impressive 3.42%.

And it took my subscriber numbers from 35/day to 75/day.

In fact, that simple-looking popup has added over 3600 new subscribers to my email list over the last 3-months.

SumoMe

Although I’m happy with those results, I’m excited to tell you that I’ve discovered a way to make popups even more powerful.

How?

By adding The Content Upgrade to the mix.

Never heard of the The Content Upgrade? No worries.

This post will show you how I used The Content Upgrade to increase conversions by 785%.

How I increased conversions

As you saw in that post, page-specific offers convert WAY better than something generic (like “free updates”).

For example:

In my Google Ranking Factors post, I give away a checklist that makes the information from that post much more actionable:

Content Upgrade Offer

And then it hit me:

Why would I offer someone something VERY specific with The Content Upgrade…

…and then turn around and make a generic offer in my popup?

That doesn’t make any sense.

So I decided to create a page-specific popup using Optin Monster that pitched my Google Ranking Factors checklist.

Ranking Factors Popup

The result?

A 65% increase in conversions vs. the generic offer.

Imagine how many A/B tests you’d have to run to increase conversions by 65% (hint: a lot).

Why would waste time testing button colors when you can do something like this that’s almost guaranteed to generate results right away?

Speaking of a strategy that gets results right away…

2. Hack Qualaroo To Build Your List Fast

Here’s one of the most creative list building strategies I’ve ever seen:

You may already be familiar with Qualaroo, a survey tool that asks live questions to visitors on your website.

Qualaroo Example

While Qualaroo is great at surveying your site’s visitors, you may not know that you can ALSO hack this tool to build your list.

In fact, The University of Alberta recently used this same hack to boost subscribers by more than 500%.

Here’s how they did it…and how you can do the same thing on your site.

The University was looking to increase conversions on their email updates page, which you can see here:

email_signup_page

Instead of using Qualaroo to poll their visitors, they had the tool encourage people to sign up to their email newsletter:

Alberta Qualaroo

In fact, they set it up so you can literally subscribe directly through the Qualaroo form!

Qualaroo Email

Did it work?

In a word: YES!

This Qualaroo form pushed their signups from a sad 1-2/day…
to a respectable 12-15/day without making any other changes to that page.

3. Optimize This Often-Ignored Page and Increase Your List By Up To 25%

I’ve got good news and bad news…

First, the bad news:

If people double opt-in to join your list, up to 25% of your subscribers may be falling through the cracks.

Aweber Double OptIn

Leaving this button “on” may lower subscribers by 25%.

Why?

Sometimes your “Confirm your subscription” email gets caught in their spam filter.

Sometimes they change their mind.

Sometimes the dog poops on the rug and they forget to confirm.

Now for some good news:

You can significantly boost your subscriber numbers by getting more of your opt-ins to actually confirm their email.

How can you do that?

Optimize your confirmation page.

I’m happy to say that my confirmation page loses VERY few people. Here’s what it looks like:

Almost Done Page

Let’s break down the 3 reasons this page works better than most confirmation pages.

First, I re-iterate the benefits of subscribing.

I quickly remind you why it’s worth going through the trouble of confirming your email.

The second line on the page is:

Benefit Confirmation

Most people say something like, “in order to subscribe to our newsletter, you need to confirm your email”.

What’s more likely to motivate you to double opt-in?

Free updates, strategies and tips…or subscribing to a newsletter? Thought so.

Second, I include a strong call to action that asks them to confirm right away.

Time Specific CTA

This is HUGE. If someone doesn’t confirm right away they’re MUCH less likely to ever do it.

In fact, Ramit Sethi actually has a countdown timer on his confirmation page. Awesome.

Ramit Confirmation Page

Third, I visually walk you through the exact steps you need to take in order to confirm your email.

confirmation page

Even if you’ve already signed up to 100 lists, the visual cues reinforces what you’re supposed to do.

(It also shows that you’re a helpful person)

4. Make Users Feel Like Idiots for Not Opting In

Which sounds better to you?

Making millions from the stock market…

…or being lazy and eating Cheetos on your couch?

I know, it’s a silly question.

I only ask because those are the two options Timothy Sykes offers on his his squeeze page’s exit-intent popup.Timothy SykesYou may have seen other “Powered By Bounce Exchange” popups around the web.

Although each Bounce Exchange popup has a unique design, they have one thing in common:

They make you feel like an idiot for not opting in.

For example, here’s a Bounce Exchange popup from MensHealth.com (note the “No thanks, I’m not looking to lose weight” option):

Bounce Exchange Example

You might be asking yourself:

“Why would they give someone a stupid option like that?”

The simple answer to that question: scientific research shows that two options convert MUCH better than one option.

In a recent study published in the Journal of Consumer Research, Professor Daniel Mochon of Tulane University uncovered a phenomenon known as “Single Option Aversion“:

Single Option Aversion

Here’s what went down:

Mochon asked 3 groups of research subjects to imagine that they were in the market for a new DVD player.

Mochon gave one group of people information about JUST a Sony DVD player. Here’s what that information looked like:

Single Option Example

He gave a second group information only about a Philips DVD player (that looked similar to the above example).

And a third group received information on both the Sony AND Philips DVD player:

Both Options

What happened?

When presented with JUST the Sony or Philips DVD player information, approximately 10% of subjects said they’d be ready to buy right away.

Here’s the interesting part:

33% of subjects presented with both Philip and Sony DVD player options said that were ready to make a decision right then and there.

That’s 3x more than people that only saw one option.

conversion increase

Bottom line:

Including a second option (even a silly one) will convert more people into email subscribers.

5. Use This Simple Trick to Solve The “Social Proof Paradox”

There’s one piece of conversion advice that drives me nuts.

“If you want more people to subscribe to your email list, use social proof. Show people how many subscribers you already have.”

That sounds great in theory…

But what if you only have 354 people on your email list? How is that going to boost social proof?

It’s what I call the “Social Proof Paradox”.

You need social proof to get subscribers. But you need subscribers to get social proof.

It’s a classic chicken or the egg problem.

So what’s the solution?

Testimonials.

Here’s an example from my newsletter sign up page:

Twitter Testimonials

And here’s another example from Nevblog.com:

Newsletter Testimonial

See that?

You don’t need a 30,000-strong email list to demonstrate social proof. A single testimonial is enough.

(In fact, I’ve found that a single glowing testimonial is often more powerful than “I already have 9,541 subscribers”)

6. Use BuiltWith.com To Steal Your Competitor’s Best Conversion Tools

What’s the fastest way to find the best conversion tools for YOUR business?

That’s easy:

Use the same tools that your competitors use everyday.

But how?

Well you could look at a competitor site’s source code and try to piece things together…

Source Code

(Good luck with that)

Or you can use this little-known tool called Built With that shows you the EXACT tools your competition uses to build their email list.

How does it work?

First, enter the homepage URL of one of your competitors into the tool:

BuiltWith Homepage

The tool will show you competitive information, like links and traffic sources:

BuiltWith Results

But you want to focus on the “Analytics and Tracking” section:

Analytics and Tracking

That box will show you every tool that your competitor’s site uses…including tools that they use for split testing and list building.

Pretty awesome, right?

7. Use The LPF Technique to Turn More Blog Traffic Into Subscribers

Quick question:

What’s the #1 page you want someone to visit to when they come to your blog?

If your answer is, “one of my best blog posts”, you’re missing out on HUNDREDS of potential subscribers.

So…what’s the right answer?

You want your visitors to go to pages designed to collect emails. In other words, landing pages.

As you may have read in my recent post, How to Create a Page That Converts at 21.7% (Step-By-Step Case Study), I recently created a Social Squeeze Page on my blog that converts at (you guessed it) 21.7%.

Here’s what the page looks like:

Social Squeeze Page

Problem is:

How do you get your site’s visitors to land on your best-converting landing pages?

It’s actually pretty simple: strategically funnel your blog’s traffic using the Landing Page Funnel (LPF) Technique.

The 2-step LPF technique is very simple.

  1. First, you identify landing pages that convert well on your site.
  2. Second, you design your site to funnel people to those high-converting pages.

Here’s an example of how I use the LPF technique at Backlinko:

As I mentioned, my Social Squeeze Page is the best-converting page on Backlinko. So that’s one high-converting page.

But I also have a newsletter sign up page that converts at 10%.

Newsletter Page

So for me, my Social Squeeze Page and my Newsletter page are my top 2 best-performing pages.

Step #1=done.

Next, I added links around my site that point to those two pages.

Like in my site’s top navigation:

Navigation Bar

And as a “Helpful Resource” in the sidebar:

Sidebar Banner

And a text-based link under the “Popular Articles” section of my sidebar:

Sidebar Links

Michael Hyatt uses the LPF Technique in his blog…

Michael deftly includes a “Learn more…” link inside of his blog’s sidebar optin form.

Michael Hyatt Sidebar Optin

That way, if someone isn’t sure about signing up, they can click on the “Learn more…” link to go to a page with more information.

It just so happens that the “Learn more…” link takes people to an attractive squeeze page that no doubt converts extremely well:

Michael Hyatt Newsletter page

Very smart.

8. Turn Your LinkedIn Group Into a List Building Fire Hose

A few weeks ago I stumbled on a brilliant list building strategy using the untapped power of LinkedIn.

Here’s what happened…

There’s this group on LinkedIn called the Sports Industry Network:

LinkedIn Group

Like most LinkedIn groups, the Sports Industry Network sends you a “Welcome to the Group” email after you join.

Here’s the email that they sent to me:

LinkedIn Group Welcome

As you can see, the group asks you to “confirm your membership” to access to exclusive content.

And where does that link in the email lead to?

You guessed it:

A well-designed landing page.

Landing Page

Brilliant.

If you run a LinkedIn group, you can easily do the same thing by going to Manage–>Temples–>Welcome Message:

LinkedIn Group Message

And add a link to your squeeze page in the welcome message that goes out to new members.

9. Use These 8 Words to Dramatically Increase The Value Of Your Giveaway

I’m pretty sure you’re with me on this one:

“Featured Download” sounds MUCH more appealing than “Sign up for our newsletter”.

That’s probably why the HubSpot blog uses that exact pitch on their site (and has over 225,ooo subscribers to show for it).

If you read the the HubSpot blog, you may have noticed a banner that slides in from the bottom right-hand corner of the page.

Here’s an example:

Featured Download

And when you click the “Download Now” button, you’re taken to a landing page:

HubSpot Squeeze Page

What makes this approach so effective?

The simple answer: traditional pitches like, “Sign up to my list and get a free ebook” don’t get the job done today.

But when you describe your opt-in bribe (like a free ebook) with value terms, it adds rocket fuel to your offer’s perceived value.

Direct mail marketers have used these words for decades to increase the perceived value of their offers…

…and you can do the same.

Here are value terms you can use to make your giveaway more enticing:

  • “Featured”
  • “Exclusive”
  • “Advanced”
  • “Download”
  • “Secrets”
  • “Access”
  • “Special Offer”
  • “Limited Time”

In fact, I use several value terms on my newsletter squeeze page:

Value Buzzwords

Even though I don’t give anything tangible away on that page, these value terms bump up the perceived value of my newsletter.

A word of warning: you don’t want to use more than 3 of these in a single offer.

“Exclusive Access to a Featured, Limited Time Download” is a little overboard :-)

10. Giveaway a Bonus For YouTube Videos

When it comes to marketing on YouTube, there’s one thing that almost everyone can agree on:

YouTube click through rates are HORRIBLE.

In fact, some estimates put the average YouTube CTR at 0.72%.

Knowing that, how can you get your YouTube viewers to click over to your site and sign up for your email list?

The same thing you’d do on your blog: give something away!

Brandon from Sold With Video is one of the few people on YouTube applying the tried-and-true giveaway formula to YouTube.

For example, at the end of his video about getting more YouTube views, he pitches a free mini-course to help people with YouTube SEO.

YT Giveaway

And when you click on the yellow “Get Access Now” button you see above, you’re swept away to a squeeze page.

Squeeze Page

How can you do the same thing?

First, think of a giveaway that viewers of that video might be interested in.

For example, if you had a video about building bigger biceps, you could offer a free Excel spreadsheet that helps people track their workout.

Next, add a button to your video that stands out.

The big yellow button above works well, but I prefer to use something a tad more subtle:

Backlinko YouTube Video

Finally, add an annotation link that points to your squeeze page:

YouTube Annotation

And you’re set.

11. Use “Readers” or “Visitors” to Generate Social Proof

I already told you about the “Social Proof Paradox” and the dead-simple technique you can use to solve it.

Skipped that one? Go back and check it out. It’s #6 on this list.

What I haven’t told you is that there’s another easy way to make your blog look like a thriving community…

…even if you only have 134 email subscribers.

How?

Feature your blog’s monthly visitors.

If you’re like most people, your total monthly visitor count is larger than your Facebook fans, email subscribers or any other traditional form of social proof.

That’s why you want to feature THAT number on your blog.

Here’s an example from Backlinko:

Monthly Readers

Even though Backlinko gets more than 60,000 monthly unique visitors, I first used this strategy when the site was averaging only 8,000 monthly visitors.

And it still worked.

The only time I wouldn’t use this technique is if you’re getting less than 5,000 monthly visitors.

In that case, you want to focus on reader and subscriber testimonials until your traffic climbs to 5000+ monthly uniques.

12. Pitch Your Email Newsletter to Twitter Followers

You may think that most of your Twitter followers are also on your email list…

…but you’d be wrong.

And if you don’t pitch your email list to your Twitter followers, you’re missing out on some of the easiest subscribers you’ll ever get.

After all, your Twitter followers are people that already like you. That makes your email list an easy sell.

For example:

Two weeks ago I tweeted this out:

Backlinko Newsletter Tweet

And that tweet very quickly added a handful of subscribers that I otherwise wouldn’t have had.

Because it’s so easy and effective, I plan on pitching my email list on Twitter, Facebook and Google+ on a regular basis from now on.

13. Surprise New Subscribers With a Free Bonus

Have you ever heard this classic business quote?

“It’s 5x cheaper to keep a customer than to gain a brand new one.”

Well it’s the same story with your email list:

It’s MUCH easier to prevent someone from clicking “unsubscribe” than it is to get a new person to fork over their email address.

But how?

That’s easy: give your subscribers an unannounced bonus for signing up.

For example, I give new subscribers a free unannounced ebook, “How to Get 25,000 Visitors Per Month” immediately after they confirm their email:

Ebook Giveaway

Make no mistake:

This ebook is 25 pages of pure awesomeness.

Ebook Excerpt

The content in that ebook is as good — if not better — than anything I’ve published on the blog.

And I’ve received emails from (literally) hundreds of subscribers telling me that they’ve learned a lot from it:

ebook testimonial 1

ebook testimonial

Ebook Testimonial 3

Not only do these emails give me a warm fuzzy feeling inside, but they let me know that my ebook is turning casual fans into lifetime subscribers.

(Want to read “How to Get 25,000 Visitors Per Month”? Download the ebook here)

You can easily set this up yourself:

Just create a high-quality report, ebook or checklist.

Then, give your resource to subscribers right after they sign up.

And — KAPOW! — you’ll make an awesome first impression with everyone that signs up for your list.

14. Use a Blog Post Teaser

You probably already know that “fear of loss” is a HUGE motivator.

When you’re afraid of missing out on something it lights a fire under your butt that gets you to ACT.

The question is:

How can you leverage fear of loss to build your list?

After all, if someone doesn’t want to sign up today they can always come back and sign up tomorrow.

Well I’d like to tell you about something I tried last week that was a little bit weird…

About 2-months ago I published the first post in a new training series called “How to Increase Conversions (Without A/B Testing)”.

The post is called: “How to Create a Page That Converts at 21.7% (Step-By-Step Case Study)“:

Social Squeeze Page

Because I didn’t have a Content Upgrade ready for that post, I decided to let people know that this was the first post in a new series.

I had an announcement at the beginning…

Blog Post Series Box

…and end of the post:

Blog post Series 2

Those are LeadPages links. When someone clicks on them, an opt-in box appears that highlights the potential loss of not subscribing:

leadpages leadbox

So how has this strategy performed?

Well the two links from that one post very quickly added 37 new subscribers to my list.

Not as amazing as The Content Upgrade, but I’ll take 37 extra subscribers any day of the week.

And if you scale this to some of your most popular blog posts, you’re talking dozens of extra subscribers every month.

Not bad at all for a few minutes of work.

15. Use Weird Call to Actions on Buttons

How many times has this happened to you:

You’re about to enter your email address too get your hands on free report…

…and at the very last second, a voice in your head screams out “Don’t do it!”.

So you click away, never to return.

You’re probably wondering:

“How can I prevent that from happening to my potential subscribers?”

Here’s how:

You may have noticed that my SumoMe popup’s button says “Let’s do this!”

Submit Button

And my homepage form button says “I’m in!”

Homepage Button

Why don’t I use traditional button copy, like “join” or “submit”?

Two reasons:

1) Words like “submit”, “register” and “join”make you feel like you’re committing to something serious.

Not good.

2) Boring terms make your button blend in with the 256,000 other buttons online that use the same 5 words.

On the other hand, whimsical phrases like “Sounds good!” and “Let’s do this!” stand out and put people at ease.

Pat Flynn does a great job of this at Smart Passive Income. His email opt-in form’s button says “Get Started!”.

SPI Optin

“Get Started!” sends the message that you’re about to start something exciting…

…not just sign up for yet another email list.

16. Turn Blog Comments Into Email Subscribers

Did you know that there’s an easy way to turn blog comments into email subscribers?

Well there is. And it only takes a few minutes to set up.

In fact, it’s is something I’ve recently tested here at Backlinko:

Comment Subscribe

When someone checks that box and leaves a comment, they’re automatically added to my email list.

Although I’ve only had this feature live for a few weeks, it’s already added 214 subscribers to my email list.

Comment Subscriber Count

Why does this work so well?

When someone leaves a comment on your blog, it usually means that they enjoyed what they just read.

(Or it means they hated what they just read. But haters aren’t going to sign up anyway, are they :-) ?)

In other words, commenters are VERY primed to sign up to your list. They just need a little nudge.

If you’re a WordPress ninja, you can set this up manually. I personally use a plugin called Subscribers Magnet.

Turning commenters into subscribers works like a charm, but I’ve saved the best technique for last…

17. About Page=Squeeze Page

If you’re like most people, you think your about page is a place to tell the world who you are and why you started your blog.

And that’s it.

Well I’ve got news for you:

If you’re not using your about page to ALSO collect emails you’re leaving hundreds (if not thousands) of email subscribers on the table.

After all, your about page is probably one of the most visited pages on your blog (Skeptical? Check your Google Analytics right now).

Like with a blog commenter, someone that takes the time to read your about page is VERY likely to sign up to your list.

That’s why I have not one — but TWO — optin forms on my about page.

One smack dab in the middle of the page:

About Page Form

And another at the bottom of the page:

about page form 2

These two forms convert EXTREMELY well.

In fact, my About Page converts at 5.81%:

about page conversion rate

It converts so well that I actually use the Landing Page Funnel Technique (#7 on this list) to funnel more traffic to my About page:

Sidebar Funnel

Bottom line?

Sprinkle in at least two opt-in forms in your blog’s about page.

Here’s How to Get Even More Subscribers

You’re probably saying to yourself:

“Brian, this is AWESOME information. What’s the easiest way to put this into practice?”.

Well I’ve got something special for you.

A free step-by-step checklist that includes actionable steps for all of the 17 strategies here…plus a bonus list building strategy that I didn’t have room for.

Click the image below to download the free checklist:

List Building Checklist

Once you’ve done that, take a second and leave a comment.

I’d love to know what to you thought of the post.

{ 174 comments }
  • Thassos

    Turn Blog Comments Into Email Subscribers
    Thanks for advice bro…
    And how many use real email… on comments?
    i do not use real mail on comments…

    Reply
    • Brian Dean

      Thassos, actually a lot of people use their real email so that their gravatar image shows up with their comment.

      Reply
      • Thassos

        Thanks bro for repley on your blog i use real email :P hehehe

        Reply
  • scott masse

    Brian,
    Tim Sykes does a good job with his optin forms and overall marketing strategy. As a former stockbroker, I can tell you shorting penny stocks can work as well!

    Reply
    • Brian Dean

      Scott, he’s a brilliant marketer. I know zero about stocks so I’ll have to take your word on that :-)

      Reply
      • scott masse

        I believe he is going to be on Fox business tonight….always fun to watch him!

        Reply
  • Rob McNelis

    Instead of helping people confirm their email, how about removing the co formation completely. Sure, you will get some bad emails, but over time you will get more real subscribers than you would using a confirm email. (Stole this trick from Neil Patel)

    P.S. great post though! :)

    Reply
    • Brian Dean

      Thanks Rob. Single opt-in is definitely something to consider. I’m personally a fan of double optin because (as you said) you get less bad emails. But it’s a decision that depends on the person and business :-)

      Reply
  • David McSweeney

    Awesome stuff as always Brian and it’s interesting to see the different variations that you have used on this very site – practicing what you preach!

    I’ll admit though, I just can’t bring myself to put a popup form on my site. I know they convert well, I know I’m missing out, but I just find them so damn annoying.

    Reply
    • Brian Dean

      Thanks David. Trust me: I was VERY reluctant to use them at first for that exact reason. But once I saw the conversion increase I realized why they’re so popular.

      Reply
  • Dok Simon Michael

    Hello Brian!
    Wonderful information very challenging and educative !!

    Reply
    • Brian Dean

      Thanks Dok :-)

      Reply
  • Eugene Farber

    Great post as usual Brian. Already on top of most of these tips…but had no clue about the single-option aversion study. Definitely going to be something to test. Will definitely share this around because this post is a must-read.

    Reply
    • Brian Dean

      Thanks for sharing, Eugene. I’m actually going to start testing a “dummy” option around the site. Might be the topic of a future post if I find some cool stuff :-)

      Reply
  • Brian Baker

    Another great post, Brian!

    I haven’t delved into creating an email list/newsletter yet, but that idea is definitely on the back-burner. You provided some pretty cutting edge ideas here!

    I especially like the portion on the “about” page… most people leave this as a wasted opportunity. I see this on a majority of our client sites that the about us page is the second, or third most visited site (behind the homepage) yet most people leave it under-utilized.

    Thanks again!

    Reply
    • Brian Dean

      Thanks Brian :-)
      These strategies will definitely help you get your email list off the ground in a BIG way. Let me know how they work out for you.

      Reply
  • Anisul@Seo-Genius

    Exactly what I was looking for, Brian. I have started a SEO blog recently and your post will surely help me to implement many things ! :) Your contents are so huge that it’s hard to consume in one sitting ..lol ..Read a lot , it’s implementation time now ;) Keep up the great work buddy !

    Reply
    • Brian Dean

      Thanks Anisul. These strategies should definitely help you get more subscribers from your new blog.

      Reply
  • ameer

    Brian…That about EPIC..HOLY %@$&!..Thank you

    I do have one question: Where do you get your PDF Designed… I love them :)

    Reply
    • Brian Dean

      You’re welcome, Ameer. I use a freelance designer on Elance :-)

      Reply
  • Scott Marshall

    Wow. Can I just say thank you so much for building one insanely well done blog post instead of feeding us crumbs for 8 months over email or selling us a $29 ebook. Your go-giving will pay off for sure. Solid stuff here!

    Reply
    • Brian Dean

      You’re very welcome, Scott. I was also frustrated with that approach to content “marketing”. It’s actually one of the reasons I started Backlinko :-)

      Reply
  • Evan Tardy

    Brian, this is great stuff as usual. I’m implementing these already (opt-in monster) and great idea about LPF, definitely adding that to our site.

    Reply
    • Brian Dean

      Thanks Evan. The LPF is money. I’m going to even start adding links within content to funnel more people to high-converting pages :-)

      Reply
  • Robin Solanki

    Another Gem from backlinko treasure chest.
    keep up the good nah great work Brian !!

    Reply
    • Brian Dean

      Thanks Robin :-)

      Reply
  • noah kagan

    If there was an internet president position available I’d nominate you!

    Reply
    • Brian Dean

      Thanks Noah :-)

      Reply
  • Rohit

    Knocked it out of the park once gain Brian. Good post and some good tips for us to act on the new blog we are getting ready.

    Reply
    • Brian Dean

      Thanks Rohit. Let me know how these strategies help you with your new blog :-)

      Reply
  • AJ Walton

    The About page strategy has been working wonders for me.

    Action plan:
    1) Collect a testimonial
    2) Beef up confirmation page
    3) New, shiny “submit” button
    4) SumoMe
    Not sure what’s after that…but it’s a rocking start. Thanks for more great conversion ideas!

    Reply
    • Brian Dean

      Thanks AJ. Most people sleep on their about page. Glad to hear that you’re not one of them :-)
      That’s definitely a great start. You can always come back to the post after you’ve implemented those 4.

      Reply
  • Brian Hayes

    Thank you Brian. I’ve read a few of your articles and handy how-to guides. It’s clear you go the extra mile to make sure you “load up” your work with valuable content. I look forward to learning more from you soon!

    Reply
    • Brian Dean

      You’re welcome, Brian. That’s true: I put about 20 hours into every post to make sure 100% of them have that extra mile you’re looking for.

      Reply
  • John

    As usual Great strategies to Build Mail List, I just Bookmark this post.Thanks Brian For Your Efforts to get us great Actionable Info, I really appreciate that :)

    Reply
    • Brian Dean

      You’re welcome, John. Let me know how the strategies work out for you.

      Reply
  • Vince Lin

    Brian great post as always

    Can you please elaborate on the custom coding for the comment sign ups –> email list in wordpress? Did you just integrate aweber custom code to the “email” field in wordpress comments? Thanks

    Reply
    • Brian Dean

      Thanks Vince. I actually used a plugin called Max Blog Press Subscribers Magnet. Super easy to set up.

      Reply
    • Riz

      I believe MailChimp even has this feature built in as well.

      Reply

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Brian Dean is the founder of Backlinko, the training hub for digital marketing professionals with over 70,000 monthly readers and a popular email newsletter. Continue reading