How to Get Backlinks With Guestographics

How to Get Backlinks With GuestographicsWhat’s the secret to getting authority links?

It’s not an easy question to answer.

But you probably know other people that are able to generate backlinks to just about everything that they publish.

How do they do it? Do they know some link building secret that you don’t?

Actually, yes, they do!

It may happen behind the scenes, but some people know how to get backlinks with ease.

I’m one of those people :-)

And today I’m going to show you one of my favorite SEO strategies of all time: the Guestographic Method.

Free Bonus: Download a free checklist that will show you how to leverage this link building strategy for your site. The checklist also reveals two bonus infographic marketing strategies.

What Makes People Link To Other Sites?

As someone that’s sent thousands of link request emails, I can tell you that there’s a simple link building formula that works every time:

Great Content + Targeted Outreach + Added Value = Links

The first two parts of my little formula are pretty straightforward: publish great stuff and get it in front of the right people.

And that’s what most people do: they email hundreds of people, hoping that SOMEONE will link to them.

Sure, you can get a few backlinks that way…

…but you can easily double or triple your conversion rate by adding some value to the mix.

Link Building With Guestographics: A Mini-Case Study

Adding value is what the Guestographic Method is all about.

What is it?

It’s a link building technique that uses infographics in a new way.

Instead of publishing an infographic and begging other people to share it, you’re enticing them publish it on their site…with a little bribe.

To show you how well this works, let me show you the results after using this technique on my on-page SEO infographic.

First, here’s the massive increase in referring domains pointing to that page:

Referring Domains

And organic search traffic to that page increased 169% vs. the previous month:

Organic Search Traffic

The page is bouncing between the 3rd and 5th spots for the keyword, on page SEO:Google Search Result

In short, it works.

How to Get Backlinks Using Guestographics: 5 Simple Steps

The Guestographic Method couldn’t be easier.

Here are the five steps:

Step 1: Post an infographic on your site

Step 2: Find sites that write about your infographic’s topic

Step 3: Show them your infographic

Step 4: Offer them unique content (“the bribe”)

Step 5: Get your contextual backlinks

Let me show you each step in more detail…

Step 1: Publish an Awesome Infographic

There’s no shortcut here: if you want people to share your infographic, it has to be good.

Fortunately, you don’t need a 6-figure marketing budget for a professional infographic. In fact, my on-page SEO infographic only cost me $250.

Yes, the design is REALLY important.

But design is only ONE part of an infographic’s success.

So what really matters?

Actually, my upcoming SEO training course will teach you how to execute an infographic marketing campaign from scratch. But I’ll show you some of the important points here to get you started.

1. A “Freshly Relevant” Topic

You need to pick a topic that’s what I like to call: “Freshly Relevant”.

Let me explain…

In my case, I noticed that people published articles about on-page SEO every week…but they rehashed the same advice from 2003.

That told me that there was demand for the topic, but no up-to-date content to meet it.

Another example:

Whenever a new social media network starts to get some traction, a savvy marketer quickly bangs out an infographic about it.

I’ve found that these infographics ALWAYS get a tidal wave of social shares, referral traffic, and backlinks.

Here’s one of the first infographics about Pinterest:

Pinterest Infographic

Not a bad design. But not amazing, either.

Now check out the link profile of the page that published it.

ahrefs dataHow could this be?

The authors of this infographic took a topic that gets a ton of attention (social media), but added a fresh twist (a new network).

And bingo! 281 referring domains.

2. Great Information (But Not Too Much)

You can look at an infographic like a visual blog post: the better the content, the better it performs.

So make sure that you’re VERY selective about what you include.

Neil Patel, who has published over 47 infographics, recommends that your limit your data to 6 to 8 data points.

This may not seem like a lot (because it isn’t).

But that’s the point: an infographic with 50 bits of data is hard to digest. But a tightly-focused infographic that covers the most important info is really easy to remember.

And “easy to remember” means that it’s more likely to get shared and linked to.

You can easily find infographic data at Visual.ly. Just search for infographics that have already covered your topic:

Visually Search

And sort by views or likes:

Infographics Sorted By Views

And see if there’s any data you can use:

SEO Infographics Screenshot

(Obviously you should cite the infographics you use in the sources area of your infographic)

You can do the same thing using Pinterest:

Pinterest Search

3. Logical Layout

Not to turn this post into a graphic design 101 class, but there’s a difference between design and layout. And I see a lot of great infographics fail because they focus too much on design.

Here’s the difference:

Layout: How you organize and present the information (“the wireframe”)

Design: How the information looks

Make sure that your layout:

  • Has the best content at the top
  • Has plenty of empty space (easier to read)
  • Organizes the info as a “story” (top=Pinterest is really popular!, bottom=How to get traffic from it)

Step 2: Simple (But Effective) Link Prospecting 

Now that you have your infographic published on your site, it’s time to find your link targets.

With my infographic, I was looking for sites that had already published content about on-page SEO.

To find them, I just searched Google for things like “on page SEO”, “on page seo tips” and anything else that Google Suggest came up with:

Search Strings

Another example: if you had a site about gluten free cooking, you could search for things like “gluten free baking”, “gluten free recipes” etc.

Easy, right?

Step 3: Show Them Your Infographic

When I found a site in the results that looked promising, I sent them this email:

Outreach Email

Here’s why this script worked really well for me:

  • Personalized: includes their name and site name
  • Short: less than 90 words
  • Soft sell: only asks if they want to see the infographic

Step 4: Bribe Your Prospects With Free Content

Here’s where things get very interesting…

When most people pitch an infographic, they get on their knees and beg.

Remember: when you’re doing email outreach, you need to add value to that person’s site.

And begging doesn’t count :-)

With the Guestographic Method, you’re offering them a free “mini guest post” to go along with the infographic.

That way you’re providing value three times:

  • Showing them a cool infographic on a topic that they’re interested in
  • Letting them share that content with their audience, who is also interested in that topic
  • Giving them free content to complement the infographic

Here’s the email that I sent to people that replied to my first message:Response to an Email

When they got back to me saying “sure”, I wrote a top-notch 250-300 word introduction tailored to their site.

Step 5: Get Your Contextual Links

You may have heard that Google may devalue backlinks coming from infographics.

But if you read the interview, you’ll notice that they were referring to “embed links”, like this:

Embed Link ExampleThese links appear automatically when someone embeds an infographic on their site. These are the same types of semi-automatic links that Google’s going after.

What’s great about the Guestographic Method is that you get backlinks surrounded by relevant content

…not an embed link buried at the bottom of a page.

Here’s an example of a contextual link from a Guestographic that I recently published:

Contextual Backlink Example

That contextual link is MUCH more powerful than an embed link.

Oh, Before I Forget…

I hope that you see the full potential of Guestographics: a scalable way to get backlinks to your site.

If you enjoyed this guide, I recommend that you download the free checklist I made.

The checklist will show you how to execute this strategy with ease. And it includes two bonus strategies not found in this post.

Click the box below to get instant access to the checklist:

guestographics_pdf

{ 172 comments }
  • Rohit Palit @ TechTage

    A very detailed guide to getting relevant backlinks and visitors to high-quality content. “Bribing with free content” seems interesting. ;)

    Reply
    • Brian Dean

      Glad you liked it, Rohit :-). I tried to make it detailed so that people could try it out.

      Reply
      • Mahi

        Please provide details of any good infographic maker in cheap rate.

        Reply
        • Brian Dean

          Sorry, Mahi. That’s an industry secret ;-)

          Reply
          • Wessel

            I wanted to ask the same question as Mahi. Come on Brian help us out here buddy… LOL im also looking for that company who can design a infographic for $250… I got a quote the other day for $5000! And then I still need to supply them with all the info and content.

          • Brian Dean

            Sorry, Wessel. They’re too good of a deal to share in public. I only share them with SEO That Works students.

  • Joe

    Thanks for this – a quick and useful guide to infographics from start to finish. Can you give a teaser on how you created an infographic so cheaply? Did you create the idea and sketch layout and then pay a designer to do the professional design?

    Reply
    • Brian Dean

      My pleasure, Joe. I’ll have a step-by-step plan in my upcoming course, but it’s more or less what you said here (with a few wrinkles to make the final product turn out great): send them the idea, content, and layout…and have them design it.

      Reply
  • Timothy

    Great post, Brian! I love your innovative link building strategies….some of the best that I’ve seen on the Internet.

    Reply
    • Brian Dean

      Thanks Timothy! I work hard on each post so it means a lot to hear that :-)

      Reply
  • Filipe Portes

    There is no fail … I will try to do this in my market.

    Reply
    • Brian Dean

      Go get em’, Filipe! Let me know how it works out for you.

      Reply
  • sonal patel

    Great tips and FAB strategy for getting relevant backlinks.

    Reply
    • Brian Dean

      Glad you liked it, Sonal. Email me if you have any questions.

      Reply
  • Andrii

    As usual, another great post Brian!

    Reply
    • Brian Dean

      I’m glad you liked this one, Andrii. Give me a heads up if you try it out.

      Reply
  • Jafeer H

    Then what do you think about this http://t.co/svLjmPLNer ? just an egobait post?

    Reply
    • Brian Dean

      I think Chris is 100% right on with that post (definitely not ego bait or link bait). I expect “ghost blogging” to be HUGE as Google starts to devalue guest post links (or request that they’re nofollow).

      Reply
  • linda

    Very helpull link building strategies

    Reply
    • Brian Dean

      Thanks for reading, Linda.

      Reply
  • David Gross

    Hi Brian – really liked this piece, thanks. You are a fine example of how real world examples make all the difference to a blog post. Doing a big outreach process for a client infographic this week and going to give your step 4 ‘bribe’ a shot for our top tier of targets :-) no downside and could definitely see it helping (and with the quality of the backlinks as you mention). Will let you know what impact it has

    Reply
  • Rimantas Petrauskas

    Hey Brian,
    Nice post and very good link bait :)
    I have read enough about this link building strategy and now its time for me to start implementing it on my website.
    Thanks

    Reply
    • Brian Dean

      Thanks for reading, Rimantas. Let me know if you have any questions along the way.

      Reply
  • Chris Adams

    Brian,
    Great post. We publish so many good infographics at blog.incion.com/infographics but struggling to build good links from other sites. We will try to use your strategy.
    Thank you
    Chris

    Reply
    • Brian Dean

      Thank you, Chris. Yes, this should help you get more a significantly more links from your infographics.

      Reply
  • Jon

    Very timely post for me! Just finished up a couple infographics and a couple other video infographics and doing outreach but will now definitely add in the value bonus.

    Reply
    • Brian Dean

      Glad to hear that Jon. This should give your infographics significantly more link building power.

      Reply
  • Robert

    Great post Brian, another really good link building strategy.

    Reply
    • Brian Dean

      Thanks Robert, anytime :-)

      Reply
  • Jon Cooper

    Hi Brian – just like to mention an added bonus for those thinking about doing this. For a lot of blogs that post these infographics, the posts that you’re getting a link from usually look pretty thin from Google. It’s an easy way to track down & devalue this mass approach of infographic placement. But when you add unique content to these posts (which the authors usually don’t add themselves; at least not a ton), the link you’re getting is, as a result, more authoritative. I also highly recommend randomizing the anchor text for the citation links; Mike King on iAcquire wrote up a post on how to do it (http://www.iacquire.com/blog/using-embed-code-randomize-your-links-anchor-text/).

    Reply
    • Brian Dean

      Hey Jon. Thanks for those tips. You’re 110% right: that’s another benefit of hooking the webmaster up with unique content: your link becomes that much more powerful. Also, thanks for the iAquire post. I had all of my anchor text as “Backlinko” with this infographic — and while I’m not huge fan of exact match anchors — I do think that a few links should contain your keyword in the anchor text. I didn’t know how to do that without over-optimizing. Now I do. Cheers Jon.

      Reply
    • David Gross

      thanks for sharing that Jon – looks like a winning approach – going to use that on our latest infographic

      Reply
  • Dmitriy

    Hi Brian, great post which already gave me some good ideas..your site became one my favorites from the moment i read your interview at internetmarketing.com . Thank you

    Reply
    • Brian Dean

      Thanks, Dmitriy! Send me an email if you try it out. I’d like to hear how it work out for you.

      Reply
      • Dmitriy

        I caught them like a fish …Great

        Reply
        • Brian Dean

          I think that’s a good thing. Thanks Dmitriy!

          Reply
  • Brad

    So using this method do you recommend putting an “embed link” code block in the original post at all, to catch anyone who you may not target with your outreach?
    I am currently working on more of a details feature-matrix for merchants a product in my industry. Do you think this manner of outreach would work for this type of graphic?

    Reply
    • Brian Dean

      Yes, you should definitely use an embed code for the people you didn’t get in touch with. As Jon Cooper recommended, consider using iAquire’s script to randomize your anchor text. That way you get some keyword-rich anchors in the mix. Sure, that sounds like it would work really well. I’d just make sure that the feature-matrix is designed really well: that makes a huge difference in how likely someone is to share your graphic. Thanks for reading, Brad.

      Reply
  • Steve

    WOW! Damn, I never thought of making these things using infographics. Let me give it a try. I thought infographic was just a piece of normal jpg image, never knew it has this much potential.

    Reply
    • Brian Dean

      Definitely give it a try and let me know how it works out for you, Steve. As you said, there’s a ton of potential with this strategy.

      Reply
  • Matthew Ortner

    Hi Brian,
    Nice as always and it’s really great resource to earn good amount of back-links, will definitely add in to my seo operations. Second would love to hear some tactics about optimized & promoting whitepaper/pdfs.

    Reply
    • Brian Dean

      That’s great that you’ll be trying the system out, Matthew. I honestly don’t know much about about PDF SEO…but I’ll look into it and maybe do a write up.

      Reply

Leave a Comment

Current ye@r *

 Don't miss out on exclusive SEO strategies and case studies - Subscribe to the Backlinko newsletter! 

Get

Exclusive Tips

Learn how to get more traffic with exclusive tips and insights that I only share with my private newsletter subscribers.

“When it comes to link building, Brian Dean is the best in the business.”
-Neil Patel, QuickSprout.com

Helpful Resources

How to rank for any keyword Link building: The definitive guide

About Brian Dean

Brian Dean founder of Backlinko

Brian Dean is the founder of Backlinko, the training hub for digital marketing professionals with over 70,000 monthly readers and a popular email newsletter. Continue reading