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From just one platform.

✓ Find profitable keywords
✓ Create winning content
✓ Get more organic traffic

New Training Video: How to Get More Targeted Traffic
(How? Simply Add "Share Triggers" To Your Content)

Click the play button to learn how to get more traffic:

When you’re done watching the video, you’ll know the secret to getting more traffic from content marketing and SEO.

Now I want to hear from you:

Which of the 3 myths from the training have you bought into? Or maybe still do.

Leave a comment below and let me know.

476 Comments

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Daniel. Glad you liked it 🙂

      1. Great video Brian. Love it! Will be looking out for the next one 😀 thanks for measuring and providing us with valuable information.
        Thank you!
        LJ

        1. Brian Dean Avatar Brian Deansays:

          No worries, Linda. Glad you learned some new stuff from the video.

    1. Michelle Kowalski Avatar Michelle Kowalskisays:

      I am so in for learning all about The Right Content and how to go about crafting it. So. Brian. Bring it on. (Cheers.)

      1. Brian Dean Avatar Brian Deansays:

        Yeah Michelle!

  2. Great post Brian. I like how everything laid out in an easy formula. I will work to apply these strategies to my content, for sure.

    I have definitely bought into myth #2 — making sure my site always has fresh content. It makes sense, though, to focus on super useful and super high quality information that helps my readers instead of “filler” material.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Brian. I always try to make everything super easy to follow…even something a bit complex like SEO and content marketing.

      Yup, that’s a big one. I used to buy into that one as well. Before I knew it I had a site full of “filler” articles and no links or first page rankings to show for it.

  3. Great video, Brian. Biggest takeaway is the practical / utility share trigger. Looking forward to the next piece.
    Cheers,
    Jamie

    1. Brian Dean Avatar Brian Deansays:

      Thanks Jamie. That’s one of my favorites too.
      Video #2 coming soon 🙂

  4. Hey Brian,

    Great video. I couldn’t agree more with myths 1 and 3. Great content isn’t enough, promotion alone isn’t enough either – you’ve got to have both…plus a whole load of other things too.

    I really like the idea of share triggers, I’ve seen them used elsewhere and have briefly tried to implement them myself but didn’t follow it through. Now that you’ve told me I need to do it…I suppose I should listen 😀

    All the best,

    Luke Jordan
    Intergeek

    1. Brian Dean Avatar Brian Deansays:

      Thanks Luke.

      Yup, myths 1 and 3 are big ones. As you said, you need both.
      The next video will go in-depth into Share Triggers (plus a whole lot more). See you then.

  5. Thanks and again thanks brian dean, this is the best video no doubt, waiting for your next video and thanks for sharing such kind of stuff. I have one question. I have submitted an infographic to visual.ly, they deleted it, what was the reason behind this? Can you please tell me? Because both infographics were deleted and now I have submitted a new one. Thanks waiting for your response…

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, David. Hmm. I have no idea…

  6. Great video Brain. Your tips are always very practical and to straight forward. In fact your content upgrade strategy worked like a charm in two of my recent posts (I might send over an email to share some more details about that).

    One questions I’d like to ask it related to myth #2 – how do you keep promoting your content without overdoing it?

    So I work on a really detailed and extensive post, share it on my social media accounts (mainly G+ & Twitter), with my mailing list, and then… I might share it again after a week or two on my social accounts, but I never share more than twice or three times max because I don’t want to overdue it or ‘hard promote’ my content. Know what I mean?

    Is there anything specific you do to keep your older posts alive and traffic generating? Thanks! 🙂

    1. Brian Dean Avatar Brian Deansays:

      Thanks Daniel. Sure, send over the results using my contact page.

      To answer your question: you definitely don’t want to hard sell your content. You’re right on there. The key is to get your content in front of influencers that want to share it with their audience. When you do that, you’re set.

      1. Awesome Brian, sounds like a good strategy – I’ll definitely keep it in mind. I’ll try to send over the email by the end of the day.

  7. Dear Brian,
    I started to blog about meditation and yoga training on my personal blog on Jan 1, 2015. I simply focused on high quality content with beautiful images and authority videos on the topic of the blog. I write every day. I post my blog daily on facebook groups, linkedin groups and in google+ communities. I also send it to my whatsapp broadcast list and groups. From 15 visitors a day the blog now sees an average 300 visitors a day. All my backlinks come only from social media channels. I do have a list of keywords to go after. I am not ranking high on any of the keywords that I am targeting yet. Not yet. Not yet. My goal is to take the traffic to 1,000 visitors a day in the next six months which I think is easy. Hope to learn more from you.

    1. Brian Dean Avatar Brian Deansays:

      Hi Krish, glad to see you’re getting some early traction.
      However, this approach won’t do much from an SEO perspective. For that, you’ll need backlinks from other quality meditation and yoga sites.
      That’s where Share Triggers come into play.

      1. Thank you for this! As a content marketer for my clients, and blogger this was really helpful. Especially the fresh content myth. I have had steady growth and shares, but I’m ready to learn some more share triggers to get my site more traffic. I learned thst utility, length and formatting are very important. Curious to see what’s next.

        1. Brian Dean Avatar Brian Deansays:

          You’re welcome, Isabelle.

  8. Great video, Brian.
    What you explain makes a lot of the sense. People are more willing to share articles they can use right now (useful & practical).
    The myth I have bought into in the past is #3 “Quality content is enough”. I spent quite some time creating a site with great content, that got zero traffic. I do not hear this as much now as I did in the past.
    Looking forward to part 2.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Javier. Glad you enjoyed it.

      No worries. We’ve all been there. As I mentioned in the video, the next video I’ll send you is a case study of the type of great content that does generate
      traffic and backlinks. See you then.

  9. I really loved your last point that made the difference between great content and right content. And I completely agree with it. Very often I read content that’s great but that I don’t share because I feel like something is missing.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Simon. That was a “boom!” moment for me. You said it best:
      “Very often I read content that’s great but that I don’t share because I feel like something is missing.”

      You’re not alone. The key is figuring out what those missing pieces are…and making sure you have them in your content.
      That’s where Share Triggers come into play.

  10. This is the first time I see Mr Backlinko in action. You are insanely right! I look forward to see the next video

    1. Brian Dean Avatar Brian Deansays:

      Thanks Alberto 🙂

  11. Indeed. Content promotion is not enough. Someone must create the right content in order to attract shares, links and highly converted traffic.
    This post of mine – https://digitalphilippines.net/link-building-2015/, just bring in 15 potential clients within the span of 3 days.
    The point is you really have to make a content plan and see what topics that will actually get you into the “WOW” position.

    1. Brian Dean Avatar Brian Deansays:

      That’s awesome, Venchito. 15 new leads ain’t bad from a single piece of content.

  12. Great video Brian and awesome content as usual. Easy to follow and put into action which is what keeps me coming back to this site for more. Looking forward to the next video.
    Like the other comment above I also bought into #2 in the past.

    Cheers

    Cheers

    1. Brian Dean Avatar Brian Deansays:

      Thanks Gary. Yup, #2 is a big one. Maybe the most pervasive (and wrong!) myth of the bunch.

  13. slow down and say less you’ll be more effective

  14. As usual it is a great video Brian.
    ‘Great and fresh content are enough’ was the myth bought into. Promotion and share triggers are very important which I learned from this video.
    By the way, still there is myth and confusion about backlinks, even some of my readers referred the recent post at https://searchengineland.com/google-try-avoid-link-building-can-harm-good-214861, where Google employee says building links will harm the blogs. But, I convenience my readers send to your site to learn about proper backlinks by following your guides 🙂 . Keep up the good work.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Dinesh. Unfortunately, most people spend years keeping their site updated with “fresh content” before they realize that the approach doesn’t work.
      But with the right white hat-focused approach, link building definitely pays off 🙂

  15. Nice video Brian. I see #2 a lot. My thoughts are that it’s far easier and cheaper to publish a load of low quality articles than a few high quality ones. This is why it’s perpetrated so widely.

    1. Brian Dean Avatar Brian Deansays:

      Thanks George. Good point. It’s much easier to outsource 25 articles than to find an expert that will contribute to ONE amazing piece.

      1. Hey Brian + George
        Great video Brian
        Constant content probably falls into the “keeping busy” mindset, which doesn’t always mean your being effective!
        Daniel

        1. Brian Dean Avatar Brian Deansays:

          Good point, Daniel. When you publish all the time it feels productive.

  16. hi brian. great video. I notice that alot of your videos are to do with websites that sell products, build up a list to sell that product too and resell etc. But I’m in the Professional Services industry where we don’t have a “product” to sell and people generally will look for “service”, for example a lawyer for divorce, only when they need it. How do I tweak my SEO strategies or do the same principles apply?

    1. Brian Dean Avatar Brian Deansays:

      Thanks Ross. The principles are exactly the same.

      If you sell a service, you still need targeted traffic. Which means you need awesome content to rank that potential clients search for.
      The only difference is really at the backend when you have the lead. But the first steps (getting traffic) is identical.

  17. Hi Brian, thanks for this video. Till now, i was thinking that great content is the right content. But now i understand that there is a huge difference between great content and right content. They are not same but different.

    I do believe that your blog doesn’t have to be frequently updated to get traffic and your blog really proves it very well. But what if a blog is not updated even in a year? Will it still have the same value to search engines considering the fact that it has the right kind of contents?

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Tamal.

      Even after a year Google will still rank the better page. Now if the page goes totally out of date (ie. the page itself hasn’t been updated in years) it may not rank quite as well. But it’s not a big deal.

      1. You are right, Brian. It’s not a big deal. I can again create right contents which are also great contents of course.

        But I have a question.
        What if the blog is in a evergreen niche like personal development?

        I’m sure that topics related to personal development would surely be suitable to read even after 5 years even if you don’t update your blog for that long. I think what actually matters here is your readers. A blog without any new content for a long time doesn’t really put a good impression on the readers’ mind. So if you are careful about your readers, updating is important. After all, traffic is not always important; sometimes readers are.

        1. Brian Dean Avatar Brian Deansays:

          Good question, Tamal. If you look at a personal development site like Steve Pavlina’s site, he barely updates and his content still ranks really well.

  18. Very useful as always Brian.
    I’d like to add one myth to the list: that learning copywriting isn’t a priority.
    From the moment I started reading your blog I realized you have some background in copywriting; I mean, where do all of those short paragraphs come from? 🙂
    I’m mentioning this because I know a lot of people will take your advice, and do everything else good except the text that they put on their site. And then, they will wonder why it failed.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Ivan. Copywriting knowledge definitely helps. But it’s not 100% necessary. I think the structure of your content is much more important.

  19. Great video Brian. I bought into the fresh content myth for years, thankfully I’m not using this anymore. Keep me updated with the share trigger updates.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Stephen. Glad to hear you’re getting better results from publishing great stuff…as opposed to banging out articles all the time.

  20. Thanks Brian for sharing your experience in the video.
    I’d like to add about posting regular content.
    You say, that it did not matter for your traffic.
    At the same time Neil Patel says that when he stopped publishing regular content for several monhts, his traffic dropped significantly and it took him a couple of months of regular publishing content to restore the same level of traffic.

    So it may depend.
    Anyway, I also don’t advocate strict publishing schedule, preferring more quality rather than simply regularity. But consistency with publishing content also has its benefits.

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Michael. I can only report from my personal experience. When it comes to search engine rankings specifically, I haven’t seen updating regularly make any difference.

  21. Great video Brian, We all seem to still follow at least one out of the 3 myths you have spoken about in the video. The share triggers strategy seems to be very interesting and a very good technique indeed. Thanks for sharing once again one of your fantastic technique with us. I shell apply this technique in to my work. Thanks!

    1. Brian Dean Avatar Brian Deansays:

      Thanks Omar. Glad I could clear things up for you 🙂

  22. My content is crap, but i’m ranking 🙂

    How do i get the second video?

    1. Brian Dean Avatar Brian Deansays:

      LOL. You had my there for a second, Michael. I’ll email video #2 to Backlinko newsletter subscribers.

  23. I don’t usually watch videos unless they are 2-3 min long. But you simply caught my fancy like no other. More power to you.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Susanta 🙂

  24. Accustics are metallic, like from a little room without tapestry … should change before next release 🙂
    As always, enjoyed my backlinko coffee cup of braindump, thanks

    1. Brian Dean Avatar Brian Deansays:

      Yeah, the studio had a lot of echo. Anyway, glad you enjoyed the video.

      1. Great content as I have come to expect from you. I came back to the video 3 times to sink it all in 🙂 Looking forward to meet up with you again at Digital Elite Camp.

        Regarding Thomas’s comment: The acoustics would greatly benefit from using a lav mic to cut out echo by bringing the mic closer and lowering the input-gain. The video quality is great. Good job. The edit uses a lot of jump-cuts. You could use a b-roll or alternate the cuts between closer and wider angle from the same footage.

        1. Brian Dean Avatar Brian Deansays:

          Thanks Reino. See you for next week’s video (the audio is much better in that one).

  25. I haven’t seen your next video yet but my gut tells me you are on to something. I got a few comments (rather nasty-grams from some folks) when I published my 7 Days Without Eating Series and some felt I did not have enough scientifically backed proof although this was a personal biohacking experiment of mine. The thing is it got a lot of social shares by the folks that enjoyed the story and practical information. Looking forward to your next video hopefully I may be able to incorporate some different techniques.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Marc. Well, haters are going to hate. But yeah, the fact that you got any response shows that your content had something that resonated with people.

  26. Artem Avatar Artemsays:

    Myth #2 (having up-to-date content is a MUST) was quite a surprising one. IMHO, collecting data only for a couple of months period and having only 1 website (please correct me if I am wrong) may be not quite enought in order to draw a conclusion regarding #2 as being a myth. On the other hand, your statement makes sence – the point of Google should be to show the best results to users and not the ones which are regularly updated.

    Anyway, well done, Brian! 🙂 As always, great video!

    1. Brian Dean Avatar Brian Deansays:

      Artem, I actually didn’t just that idea from one experience. That example was just to illustrate my point 🙂

  27. Hi Brian. Glad you shared it. I mean there are bunch of other websites I used to read for some SEO tips but they were/are just trying to sell some products. Thanks keep it up and share great content for free, keep it up

    1. Brian Dean Avatar Brian Deansays:

      Thanks Akshay. Well I do sell premium training products 🙂
      But my free stuff is good too.

      1. David Avatar Davidsays:

        You *sell* products? Where?!?! haha.

        1. Brian Dean Avatar Brian Deansays:

          David, I open up registration for my SEO training course, SEO That Works, a few times per year. In fact, I’m opening it up again in about 2-weeks 🙂

      1. Wow that’s great. Do you have your own products Brian? or you do some sort of affiliate marketing.

  28. Brian, I am Italian and as Italians, French, and other Europeans, we find it hard to understand spoken English. We can better to write in English.
    So we ask you, when you post a new video, to provide under the video itself also the text relative to the dialogues of the video. Thank you.

    1. Amazing! Have you noticed that mine is the only post without reply from Brian?

      1. Brian Dean Avatar Brian Deansays:

        My bad Marco. I missed your comment the first time around. Sorry, but I don’t provide transcripts for my free videos.

  29. Great practical info as always.
    Is there any way you can remove the echo from your videos? Audio would be much better…

    1. Brian Dean Avatar Brian Deansays:

      Thanks Luca. I’m actually on that. The audio in the next video is much better.

  30. Please send the info when the second video is online to your Email-Subscribers. Thanks

    1. Brian Dean Avatar Brian Deansays:

      Jeff, I’ll send it to everyone that’s subscribed to the Backlinko newsletter. So if that’s you, you’re set.

  31. Hi Brian,
    One of my friend shared this video with me and I found it really interesting. We are working on a health affiliate site. In last 30 days, we had gone through a good Alexa rank jump from 18 lacs to near about 6 lacs. But our site is going no where in terms of generating business. Please have a look and suggest something to make it better. I like your video and I would be waiting for next video. I am a new learner of SEO and somehow, unable to understand much out of this for my website. Can you make it simple by making some relevance to one affiliate site especially for health site.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Mark. I actually wouldn’t worry about Alexa rankings. The most important metrics from an SEO point of view are rankings and overall organic search engine traffic.

      1. Yes, I had seen similar kind of remark when I searched for Alexa ranking importance and in Google analytic report, there is no big improvement in daily visitors yet they had updated ranking by big margin. You have talked about Content length…. can you suggest me a good size for a post. Meanwhile, I am waiting for your next video…

        1. Brian Dean Avatar Brian Deansays:

          I’ll go into a ton of detail on that (and more) in video #2.

  32. I bought into myth #2 and 3. Until now I updated many blogs regularly with minimum of 500 words each article. I even stopped backlinking process since somebody told me that backlink is not required, because when you deliver great content that is updated regularly, traffic will eventually come, though I didn’t see significant increase of traffic. I just knew there’s something wrong, and it’s very exhausting to update many blogs everyday.

    1. Brian Dean Avatar Brian Deansays:

      Nava, I can relate. That was exactly what happened to me with my weight loss site. I kept waiting for the traffic to come…but it never did.
      You’ll really like the next video because it will be a step-by-step case study of what to do instead.

  33. Mickel Avatar Mickelsays:

    Awesome like always. I’m learning more and more from you.
    Thanks for sharing great content.

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Mickel.

  34. Great video, Brian. Looking forward to the next installment! Funny how you hear these SEO myths over and over again.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Josh. It’s weird how common these are, right?

      A lot of it has to do with the large amount of “fake it till you make it” SEO bloggers out there. They regurgitate what they read on other blogs.

  35. Nice Video, great information shared as you usually share through your blog, take away for me is about fresh content regular update then rest think can be taken my Google is a meth. Looking for your next video for detail update about your blog post “21 seo ……” Thanks for sharing.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Vipin.

  36. Thanks Brian, I really believe that actionable topics are mostly shared online. They are easy to understand and can be applied as soon as it’s read.

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Rowena. If you like actionable info then you’ll love next week’s case study 🙂

  37. Brazilians thank you for sharing! definitely worth a RT.

    1. Brian Dean Avatar Brian Deansays:

      Obrigado Thiago 🙂

  38. Thanks brian, in the previous few months I learnt I lot from you, everything you post on your blog is unique and new,

    I will be looking to receive more emails from you.

    1. Brian Dean Avatar Brian Deansays:

      No worries. That’s one of the nice things about not obsessing about fresh content. I can make sure everything I put out is fresh and high-quality.

  39. Extremely valuable content. It really is necessary to use psychological strategies so that the user has a specific action as share content . I wait for the next video.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Fabio. Yup, Share Triggers are HUGE. See you next week.

  40. Hi Brian,
    I’m following almost all myths mentioned in this video 🙂
    Looking forward to the case study.
    Best,
    Avadhut

    1. Brian Dean Avatar Brian Deansays:

      Avadhut, no worries. In the next video I’ll fill in some of the gaps and show you what to do instead.

  41. Kirk Pomerleau Avatar Kirk Pomerleausays:

    Thank Brian, I knew there was a magic formula but couldn’t quite figure it out. I look forward to learning more.

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Kirk. See you next week.

  42. Great Video always it helps us to improve .Thank you for sharing such a great information.

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Bandhavi.

  43. Hi Brian,
    Great stuff! This information will save me time, money and sanity. I learned that I don’t have to publish endlessly, but what I do publish needs to have more share triggers so I get maximum mileage out of it. This is great and I’ll be passing this onto my clients as well. Thanks again. As always, you rock.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Darlene. I definitely wish I had this info when I first started. It would have saved me a ton of frustration!
      Anyway, glad to help and I’ll see you next week.

  44. Hi Brian,
    Thanks for the refreshing video which makes alot of sense and has really opened my mind. You can get confused with all these high profile seo gurus telling you what the latest seo steps you should be doing posting regular new fresh content hoping to get a link from them. It now seems logical to write fewer quality posts. Can’t wait to find out about share triggers. I still keep going back to https://backlinko.com/17-untapped-backlink-sources for reference.

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Oliver. Yup, I used to buy into what the so-called SEO “experts” said to do. I’m glad I decided to test some things out myself.

  45. Great video.
    My nr 1 takeaway: don’t have to publish articles daily
    This is refreshing for me especially because I don’t have the time to publish more than 2 times per week. I’d like to test this theory because in my niche, beauty blogging, I’ve NEVER seen a (what I consider a good) blog that will not update daily.
    Also, a quick question, Brian: what software did you use to edit this video?

    1. Brian Dean Avatar Brian Deansays:

      Thanks Livia. Definitely give this approach a try. After all, you can always go back to updating regularly if it doesn’t work out for you.
      I actually hire an editor to edit the videos. I’m not sure what software he uses.

  46. Great video Brian. The updating constantly myth for sure. It definitely can be frustrating 🙁 Can’t wait for the next video.

    1. Brian Dean Avatar Brian Deansays:

      Thanks Adam. Yup, that might be the most frustrating one of all. I used to just wait and wait for traffic to come…but even after updating all the time…it never did.

  47. The suspense is killing me!
    Although I suspect that’s been done on purpose 😉

    1. Brian Dean Avatar Brian Deansays:

      No worries, Dale. Video #2 is coming real soon 🙂

  48. Grate Video. SEO is one of the best way to promote your business when you do it right. Thanks for your advises.

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Gabriel.

  49. Brian,
    Thank you for yet another informative and surprising post. I would definitely have to say that a combination of the three myths you discussed has been a large part of our SEO strategy.

    However, we do focus on putting out useful and valuable content for business owners which has led to some top Google rankings by mostly Organic traffic. I really enjoyed your thoughts on share triggers though and I’m looking forward to hearing more!

    I’ve implemented your bonus content strategy recently and while I have yet to see improved results, I may consider combining the strategy with more share triggers as you have mentioned.

    Thanks again for sharing!

    Sincerely,
    Andrea

    1. Brian Dean Avatar Brian Deansays:

      You’re welcome, Andrea.

      It sounds like you’re already on the right track with your approach because you’re focusing on value. Adding Share Triggers will help
      amplify your success. See you soon 🙂

  50. Awesome stuff, Brian!

    I’ve read “Contagious” by Jonah Berger and I can clearly see where you’re going with this 🙂

    1. Brian Dean Avatar Brian Deansays:

      Thanks Tim. You read that too? It’s a classic 🙂

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