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iPhone vs Android Statistics

Backlinko Team

by Backlinko Team · Updated Mar. 13, 2024

iPhone vs Android Statistics – Blog feed image

In the world of smartphones, the rivalry between Apple and Google has been ongoing for years.

Apple offers iPhones with iOS, exclusively available to its smartphones. On the other hand, Android is available on a variety of smartphones from different brands, from budget to premium versions.

There are now more than 1 billion active iPhones and over 3 billion active Android devices.

We’ll explore the latest statistics on iPhone vs Android market share, number of iPhone vs Android smartphone users, iPhone vs Android smartphone sales and more.

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Marketing Automation Statistics – Blog feed image

Marketing tech stack is always evolving. Marketing automation software enables improved efficiency with various features from customer segmentation to campaign management.

What’s the marketing automation industry market size, what are the adoption rates of marketing automation and which benefits it brings to businesses? Continue reading as we’ll cover answers to these questions with these recent marketing automation statistics.

Here’s what you’ll find on this page:

  • Marketing Automation Industry Revenue
  • Leading Players in the Marketing Automation Software Industry
  • Marketing Automation Budget Changes
  • Top Channels Where Marketing Automation Used
  • Top Benefits of Marketing Automation
  • Marketing Automation and Customer Data Platform Integration
Screen Time Statistics – Blog feed image

In today’s digital world, screen time is an essential part of our daily routine.

From checking mail in the morning on a smartphone, to watching videos on the smartphone and doing some focused work on the desktop, screens seem to dominate our attention.

In this post, we’ll explore the latest screen time insights and how it varies depending on the age group, country.

User Generated Content Statistics – Blog feed image

User-generated content (UGC) has become a powerful element in marketing initiatives, helping build authentic and trusting relationships between brands and consumers.

User-generated content comes in a wide range of formats, including reviews, Q&As, images and videos.

What’s the value of user-generated content (UGC) to brands? What are the consumer attitudes on user-generated content? Continue reading as we’ll cover answers to these questions with these recent UGC statistics.