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In the fast-paced realm of digital marketing, understanding and outperforming your competitors is not just an advantage, it’s a necessity.

Competitor analysis, a critical skill for any marketer, provides insights that can be the difference between leading the market or lagging behind.

This guide, rooted in Backlinko’s expert approach to digital marketing strategies, delves into the nuts and bolts of effective competitor analysis.

From leveraging SEO tactics to understanding audience needs, we unpack the methods that will not only help you understand your rivals but also enable you to outmaneuver them strategically.

Let’s dive in.

Since its conception, TikTok has gone from being a lip-sync video app to one of the social media giants, rivaling the likes of Instagram and Facebook. Known for its unique algorithm and customized “For You Page” (FYP), it’s becoming something companies can’t ignore.

As of 2023, TikTok has over 1 billion active monthly users. While TikTok isn’t technically a search engine, it still has its own search feature and more and more people are starting to see it that way.

However, showing up in the right places on TikTok is easier said than done. But don’t worry, we’re going to walk you through everything you need to know about TikTok SEO. We’ll cover why it matters, ranking factors you need to know about, and how to optimize your content to show up in TikTok searches.

This is a complete guide to affiliate marketing.

In this all-new guide you’ll learn all about:

• Basics of affiliate marketing.
• Overview of payment models.
• Niche identification and mastery.
• Effective website creation.
• SEO and CRO strategies.

So, let’s jump right in and turn these key points into your blueprint for affiliate marketing success!

In today’s digital landscape, establishing a presence in local search results is crucial for businesses, and a Google Business Profile (GBP), previously known as Google My Business, plays a pivotal role in achieving this.

Yet, just creating a business listing isn’t enough. It needs to be complete, optimized, and active for your business to get the desired results. If it isn’t, your business could be missing out on a LOT of revenue.

We’ve been creating and optimizing profiles for a long time, and we’ll show you how to optimize your GBP for success. Plus, we’ll delve into which factors you should prioritize and which carry the most weight when it comes to ranking in local search results.

Ready to make your GBP stand out? To make things easier for you, we’ve compiled this comprehensive guide based on our combined years of experience.

In it, you’ll find:

• Exactly what GBP is
• Why it’s important
• How to set up a profile
• How to access a profile owned by someone else
• The best practices for optimizing your profile
• How to monitor your listing