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URL parameters are strings of text added to a URL that modify website content and functionality. Or collect data on customer behavior. You can identify URL parameters as text strings following a “?” in a website’s URL.

But the big question is:

Why should this matter to you?

That’s what we’ll cover in this post, including:

• How URL parameters affect marketing and SEO
• Google’s perspective on URL parameters
• Tips to avoid common issues with URL parameters<

Hreflang is an HTML attribute that specifies the language and regional targeting of a webpage. You use it on international or multilingual websites to signal to search engines—notably Google—the language or regional variation of your content.

With hreflang properly implemented on your website, someone making an online search from Germany is more likely to see the German version of your site in their search results.

While someone in the United States would most likely see the English version.

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SEO Agency of the Year Winner Harry Sanders started StudioHawk when he was just 17 years old and homeless.

Fast-forward, StudioHawk grew its revenue from 3.4 million in 2021 to 5.6 million in 2023.

Their no.1 SEO software of choice?

Semrush.

Semrush will cover most of your SEO needs. But to scale your agency, you’ll benefit from specialized software across different areas of your business.

This post shares nine SEO tools verified by agencies, turning over at least a million dollars a year.

Let’s get started.

Google processes billions of searches every day, revealing what people around the world are curious about.

But what are the most popular search queries, both in the United States and globally?

On this page, we’re going to cover:

• The Top 100 Google Searches in the US
• The Top 100 Google Searches Globally

The keywords in the lists below were obtained using Semrush’s Keyword Overview tool.

Just a heads up: we’ve tidied up our list a bit. We removed any NSFW content, misspellings, and duplicate entries to keep it clean and clear for you.

The H1 tag is an HTML heading tag you can use to create the main title or highlight the primary subject of a webpage.

It comprises an opening <h1> tag, the title text, and a closing </h1> tag.

Using an H1 tag, along with other HTML tags, provides you with a clear and structured way to organize the content on your webpages. Helping both search engine crawlers and your readers understand the structure and flow of the page.

Let’s better understand why H1 tags are important for search engine optimization (SEO).