Free Keyword Generator

Effective SEO starts with the right keywords. Whether you’re crafting content, optimizing your website, or planning your next PPC campaign, finding the right keywords is essential for driving traffic and reaching your target audience.

That’s where a keyword generator comes in. With this tool, you can instantly generate hundreds (or thousands) of relevant keyword ideas.

Here’s a sneak peek at what the tool can do for Backlinko:

Let’s find out how you can find your own high-value keywords with this tool.

How to Use This Keyword Generator Effectively

1. Enter a seed keyword: Start with a broad term related to your industry or niche. Get 10 free searches per day—with each search potentially yielding thousands of keyword ideas.
2. Analyze keyword metrics: Focus on keywords that offer a balance of high search volume and manageable competition to maximize your keyword strategy.
3. Group your keywords logically: Organize your keywords into thematic groups to streamline your content creation and SEO efforts.
4. Integrate them into your strategy: Use the selected keywords to optimize your website, create targeted content, and plan PPC campaigns.

Case Study: Backlinko’s Keyword Strategy

Let’s see how Backlinko leverages the Semrush Keyword Magic Tool to enhance our SEO and content strategy.

Seed Keyword: “SEO Tips”:

• Keyword Ideas Generated: 2.7K (Broad Match)
• Total Volume: 19,500
• Average Keyword Difficulty: 57%

There are several great ideas for articles after just one search. Covering top platforms, like Etsy, Shopify, and YouTube. Along with audience specific ideas, like “SEO tips for small businesses” and “ecommerce SEO tips.”

And with key metrics front and center, like volume, keyword difficulty, and search intent, it’s easy to identify and prioritize the keywords with the highest potential.

Plus, if we enter our domain, we can get personalized data—like potential traffic and personalized keyword difficulty—thanks to the power of AI:

This way, we can prioritize keywords by the potential impact on our business’s growth. And we can easily see which keywords are likely to be easier to rank for our website specifically.

What Can You Do with the Keyword Generator Tool?

With this free keyword generator tool, you can:

Generate Thousands of Keyword Ideas Based on a Single Seed Keyword

Access a database of more than 25 billion keywords to find relevant ones based on your seed keyword. Just type a broad term related to your business into the tool and hit “Search.”

Get real keyword ideas based on terms real people are searching for every month.

Analyze Useful Metrics Like Volume, Difficulty, and Intent

You’ll see lots of useful data to help you understand which keywords you should prioritize for your website.

These include monthly search volume, the intent behind the search query, how hard it will be to rank for that keyword, and more. Clicking these column headers will sort the keywords by that metric.

You can even see which SERP features appear for each keyword. So you can easily find featured snippet opportunities.

And even spot which keywords have AI Overviews in the SERPs:

Filter Results by the Types of Keywords You Need

Only want to see long-tail question keywords? Or just keywords that closely match your seed term? Save time by filtering for different types of keywords.

You can also filter by:

• Search volume
• Keyword difficulty (or personal keyword difficulty)
• Search intent
• Cost per click

Plan Effective PPC Campaigns with Low-Competition Keywords

This keyword generator isn’t just great for organic search. You can also plan your ad campaigns by filtering for low-competition and low-CPC keywords. Helping you get the most out of your campaign’s budget.

Understand How People Search for Your Brand

Use the advanced filters to learn what people type in when looking for your brand. Just click “Include keywords” and type in your brand name. Make sure to select “Any keywords” and then click “Apply.”

Pro tip: Type in common misspellings as well to catch the inevitable errors.

Want to exclude branded keywords instead? Just use the “Exclude keywords” filter instead.

This is super handy for finding keyword ideas that don’t mention your competitors’ names, for example.

Save Keywords to Custom Lists to Keep Campaigns Organized

Save target keywords to custom lists to make it easier to find them in future. This can help you organize even the most complex SEO campaigns.