How to Get High Quality Backlinks in 2018 (7 New Strategies)

Today you’re going to learn how to build high quality backlinks.

(FAST)

Specifically, I’m going to show you 7 strategies that are working GREAT in 2018.

Let’s jump right into the strategies…

1. Publish “Skyscraper” Content

I’ve used “Skyscraper” content to build links from authority sites like Entrepreneur.com:

backlink from authority site

Hubspot:

hubspot link

And I even got a link from the GoDaddy blog:

godaddy link

Yup, you’ve probably noticed that they’re all linking to the same piece of content: SEO Tools: The Complete List.

seo tools post

Well, my list of SEO tools is a piece of “Skyscraper” content.

And that page has generated LOTS of backlinks.

total backlinks

But more important than that, as you just saw, many of those links are quality backlinks from authority sites.

The question is:

How can you do the same thing?

Here’s the step-by-step process:

First, find a piece of content in your industry that’s already performed well (in terms of links).

The easiest way to do that?

A simple Google search.

Just search for your keyword…

google search

…and check out the first page results:

google search results first page

As you know, backlinks are a super important Google ranking signal.

So if a piece of content is ranking on the first page, you KNOW that lots of people have linked to it.

That’s step #1.

Next, create a piece of content that’s 5-10x better than what you just found.

For example, last year I noticed that most of SEO tools lists out there were “meh”.

So I decided to create something that 10x better.

The result?

SEO Tools: The Complete List.

Unlike most other list of SEO tools, this post contained every tool on the market (over 180 tools!).

lots of tools 2

Was this piece of content easy to make? Heck no.

But it was worth it. To date, my SEO tools list has been shared on social media over 18,000 times…

social media shares

…and has backlinks from over 500 different domains:

referring domains

Finally, promote your “Skyscraper” content.

This is KEY.

Yes, a piece of Skyscraper content already puts you way ahead of your competitors.

But to get the most out of your content, you need to actively promote it.

Now:

There are a million and one ways to promote your content.

So let me show you one quick strategy that works GREAT:

Promote to people that you mention in your post.

For example, I emailed all of the tools that I reviewed in my Skyscraper post. Here’s the exact script that I used:

outreach email

And because I wasn’t pushy or spammy, most of these peeps were more than happy to share my content on social media (some of them even linked to it):

reply to outreach

With that, let’s move onto our next strategy…

2. Become a Source For Reporters and Bloggers (HARO)

Here’s the deal:

If you want to rank on the first page of Google, you need to build AMAZING links.

(I’m talking about white hat backlinks from authority news sites and blogs)

Fortunately, this isn’t as hard as it sounds.

All you need to do is use a free service called Help a Reporter Out (HARO).

HARO homepage

HARO is like Tinder for public relations.

It connects people that need sources (bloggers and journalists) to people that want links and exposure (you).

And I’ve personally used HARO to build links from mega news sites:

authority site backlink

And I’m not alone. In fact, I get emails like this from Backlinko readers all the time:

links email

To be clear: this strategy takes work. And it’s not always easy.

But in my experience, it’s one of the BEST ways to build high quality backlinks at scale.

With that, let’s dive into the step-by-step process.

First, register as a source.

register as a source

Next, choose a free or paid plan.

different plans

Then, keep an eye out for requests that you can contribute to.

HARO requests

Finally, send the journalist a VERY brief and valuable pitch.

For example:

A while back I saw a request from someone asking: “What’s the difference between graphic design and web design?”.

So I submitted this pitch:

HARO pitch

And I got this sweet link from Rasmussen.edu (DA70 website):

edu backlink

Not too shabby.

And if you thought HARO was good, wait until you see strategy #3.

3. Build Links From Outdated Resources

Over the last few months I’ve been experimenting with a new link building strategy (“The Moving Man Method”)…

…and have some AMAZING results to share.

Before I reveal the step-by-step plan that you can use to generate high quality backlinks to your site, I want to show you some real life results.

Using “The Moving Man Method” I recently scored links from…

A DA87 .edu site:

High Domain Authority Link

A PA81 resource page:

Resource Page Link

And several contextual links from relevant sites in the SEO and online marketing space, like this:

editorial backlink

And this:

Link To My Site

And now it’s time for the steps.

1. Your first step is to find sites in your industry that have:

  • Changed names
  • Moved to a new URL
  • Stopped offering a service
  • Stopped updating a resource
  • Shut down

How about an example?

A while back SEOMoz changed their name to Moz (and moved their site from SEOmoz.org to Moz.com):

moz changes names

After I heard the news, I realized that this was a PERFECT opportunity to reach out to the hundreds of people still linking to the outdated SEOMoz.org URLs.

2. Our second step is to find sites still linking to the old, outdated URL

This step is important:

Now that you’ve found a site that recently re-branded or a site feature that’s no longer there, it’s time to find the links pointing to that page.

Just grab the URL of the outdated resource and put it into your backlink checking tool of choice.

site explorer ahrefs

(I’m using Ahrefs in this example but there are lots of SEO tools that you can use to do the same thing):

Then, check out all the sites that link to the old URLs.

link profile

Depending on the site, you should have quite a few link opportunities to work with.

Either way, you want to focus on sites that have the highest Domain Authority (DA).

Then, move onto step 3…

3. Last up, reach out and get your links.

Your last step is to reach out to all of the people that still link to the outdated resource.

You want to give them a quick heads up about their outdated link…and gently suggest that they add your link to their site.

I tested a few different outreach email scripts for my SEOmoz/Moz campaign. Here’s the one that worked best:

And because I added value to their site twice — once from the heads up about their outdated link and again by showing them my valuable resource — people were more than happy to add my link to their page:

That’s all there is to it 🙂

4. Stop Guessing. Use Content Formats PROVEN To Generate Links and Social Shares

As you might have heard, BuzzSumo recently did a study of 1 million blog posts and articles:

buzzsumo moz study

So, what did they find?

They discovered that most content is completely ignored.

In fact, they found that 75% of all online content gets ZERO links.

(Zero!)

zero links

That’s the bad news.

The good news is, they found that certain TYPES of content performed great.

Specifically, they discovered that the following content formats tended to generate lots of backlinks:

content type and links

In other words, if you want to get backlinks, focus on these content formats:

  • List Posts
  • Quizzes
  • “Why” Posts
  • “How to” Posts
  • Infographics
  • Videos

And I’ve seen these content formats produce results firsthand.

For example, here’s a post on my site that’s been linked to over 700 times:

backlinks ahrefs

(Including a handful of links from high Domain Authority sites)

Sure enough, that post is one of the formats I listed above: an infographic.

viral content infographic

How about another example?

This list of SEO techniques has 5.4k backlinks to date.

seo techniques post

This shouldn’t come as a surprise. The BuzzSumo study found that lists posts outperformed every other content format that they looked at.

list post and links

In fact, the authors of the study conclude that: “List posts appear to perform consistently well as a content format in terms of both shares and links.”

Am I saying: “Just publish a bunch of infographics and lists posts and you’re good”?

Of course not.

If you want people to link to you, your content has to be amazing.

But these formats give you a starting point for writing amazing content that actually works.

Speaking of content formats…

5. Want High Quality Backlinks? Publish Ultimate Guides

You already know that the only way to move your site to the top of Google is to build high quality backlinks (and lots of them).

That much is clear.

But HOW do you get other sites to actually link to you?

Ultimate Guides.

Seriously.

Ultimate Guides are absolute link MAGNETS.

For example, here’s an Ultimate Guide to link building that I published a while back:

link building guide

Even though I wrote that guide 2 years ago, it continues to generate links today (in 2018).

link from a blog post

Why do Ultimate Guides work so well?

First, comprehensive guides tend to contain A LOT of content on a single page. In fact, my guide to link building is a whopping 4,834 words.

According to lots of SEO ranking factor studies (including ours), long-form content tends to perform better in Google than short articles:

Also, ultimate guides cover an entire topic on a single page.

And because your guide is the “go-to” resource for a topic, people will link to it whenever they write about that topic on their blog:

link to guide

Here’s exactly how to create an ultimate guide, step-by-step.

1. Your first step is to find a topic for your guide.

This is important.

You want to choose a popular topic that hasn’t been covered to death already.

(If you’re the 18th ultimate guide on that topic, you’re going to be ignored)

Instead, choose a topic that hasn’t been covered to death yet.

For example, when I published my link building guide, I noticed the first page of Google had some helpful posts…

link building posts

…but NO ultimate guides.

I also considered writing an ultimate guide to SEO. But there were already a million guides on that topic:

seo guides

So I went with link building. And it worked out GREAT.

2. Next, outline your ultimate guide.

This is easy.

Just list out subtopics that make up your larger topic.

For example, for my link building guide, I simply listed out subtopics like this:

  • What is link building?
  • Black hat SEO
  • White hat SEO
  • Anchor text
  • Content
  • Email outreach
  • Advanced tips

And many of these subtopics each became sections of my guide:

contents

3. Lastly, write your Ultimate Guide.

And remember:

Don’t be afraid to cover EVERYTHING there is to know about a topic.

That way, your guide will be seen as THE definitive resource.

(Also, like I mentioned earlier, longer content tends to generate more backlinks, shares… and higher rankings in Google)

Let’s jump right into strategy #6.

6. Use Branded Strategies and Techniques

Remember strategy #3 from this guide?

link building strategy

You might have noticed that I didn’t just outline the strategy… I also named it.

link building strategy

This wasn’t the first time that I mentioned the “Moving Man Method” in a blog post.

In fact, thanks to naming my strategy, people link to my content on The Moving Man Method all the time:

backlink

(People even publish entire blog posts about it)

blog post about named strategy

And those links ONLY happened because I gave my strategy a memorable name.

How about another example?

Ramit Sethi created a strategy for looking like a rockstar at meetings called “The Briefcase Technique“:

post by ramit

And because Ramit named his strategy, he got a bunch of amazing links:

editorial link

Now that you’ve seen how well this can work, it’s time to cover the specific steps:

Step #1: Develop a Unique Strategy, Tip or Tactic

This sounds hard… but it isn’t.

All you need to do is come up with a strategy that has SOMETHING unique about it.

(In other words, the entire strategy doesn’t need to be unique)

Derek Halpern puts it best:

Derek Halpern

You may not have unique ingredients, but you’ve got a unique recipe.

And that unique recipe is all that matters.

Derek Halpern
Derek Halpern

For example, lets look at The Moving Man Method.

People have been using broken links as part of link building campaigns for ages.

So what made my strategy different?

My unique twist was that the links weren’t necessarily broken (as in, showing a 404 error).

The links I used for The Moving Man Method technically worked… they were just outdated:

outdated link

And that was enough.

Step #2: Next, name your strategy.

I called my strategy The Moving Man Method because you’re helping the site owner “move” their link.

Not the most creative name, but it gets the job done.

So yeah, just make sure the name describes what your strategy does.

Other than that, just make sure to use one of these words in your strategy name:

  • Method
  • Technique
  • Approach
  • System
  • Blueprint

You get the idea 🙂

Step #3: Publish the strategy as part of a blog post.

Your last step is to show people that your new strategy actually works.

How?

Publish your strategy in the form of a blog post.

(That way, people have something to link to whenever they reference your technique).

For example, here’s the post I used to announce The Moving Man Method to the world:

backlinko post

In this post I didn’t just say: “Look at my new strategy. It probably works!”.

Instead, I showed people PROOF that The Moving Man Method gets results:

contextual backlink

And that 1-2 punch (a branded strategy + proof) is an asset that can result in HUNDREDS of backlinks.

Which brings us to our last strategy…

7. Authority Resource Pages

Resource pages are a link builder’s dream.

Why? They’re pages that exist solely to link out to other sites.

Here’s an example:

resource page example

And here’s an example of a link that I recently landed from a resource page:

resource page backlink

You might be wondering

“OK, that’s great. But how can I get links from resource pages”?

Like every strategy in this post, I’ll walk you through the step-by-step process:

First, you need to find resource pages.

These can be tricky to find. Very few people call their resource page a “resource page”.

Instead, people tend to describe their pages with terms like:

“helpful resources”

“useful resources”

“further reading”

“additional resources”

So to find these pages, you just need to search for these terms… plus a keyword.

For example, let’s say you just published an article about link building.

You’d do a Google search using this keyword:

search string

And within 5 seconds I found a massive list of link building resources:

link building page

Second, now that you’ve found a resource page, it’s time to reach out and (nicely) ask for a link.

(Pro Tip: Check the resource page for outdated or broken links BEFORE you reach out. Letting the someone know about their broken link can 2-5x your conversion rate compared to straight up asking for a link)

Here’s the email script that I recommend:

To be clear:

This script is just a starting point.

The more you personalize your outreach emails, the more links you’ll get.

But his proven script is a proven outline that you can start with.

Every once and a while someone will mention you in a blog post…

…but won’t actually link to your site.

Here’s an example:

unlinked mention

See how that person mentioned my site… but didn’t link to me?

That’s called an”Unlinked Brand Mention”.

These mentions are super easy to turn into backlinks.

Why?

The author of the post already mentioned you. Which means they like you.

So you just need to send them this friendly email:

And you’re set.

Bonus Strategy #2: Send “Feeler” Emails

When it comes to email outreach, you have two options:

Option #1: Ask people for links in your first email

Option #2: Use a “feeler” email

From running hundreds of link building campaigns, I’ve found that both approaches can work.

But I’ve ALSO found that so-called “Feeler” emails increase conversions by 40%+.

So: what are “Feeler” emails?

Feeler emails are messages you send to prospects without asking for a link.

(You’re “feeling out” whether or not they’re receptive to your outreach… before you make a link pitch).

Here’s an example:

See how Mike doesn’t ask for a link? Instead, he asks the person if they’d like to see it first.

IF they say “yes”, you send them your pitch:

In Mike’s case, the “Feeler” email got 40% more responses vs. asking for a link in the first email.

Very cool.

What Do You Think?

There you have it: seven proven ways to get quality backlinks in 2018.

Now I’d like to hear from you.

Which strategy from today’s post are you going to use first?

Are you excited to publish an Ultimate Guide?

Or maybe you want to test “Feeler” emails.

Let me know by leaving a comment below right now.

899 Comments

  1. Hey Brian
    Killer strategy – this takes broken link building to a new (and easier to execute) level. I’m going to have to start an encyclopedia of all your techniques. This is great creative linkbuilding.
    Cheers!
    Loz

    1. Thanks for your kind words, Loz! You’re so right: in many ways this is easier and more scalable than broken link building. I’ve definitely had a lot of success with it lately. Give me a heads up if you decide to give it a go 🙂

  2. Yummie, will implement this ASAP on my new niche site. Probably it will convert well also.

    By the way, where do you come up with such names “The Moving Man Method”, it’s catchy, but lol 😀

    Cheers

    1. Nice Mikk! Keep me posted on how the strategy works out for your niche site. The names usually come to me suddenly when I’m walking around the streets of Berlin 🙂

  3. Very interesting and useful. But you can get backlinks from forums also. My site is built in Joomla so I went and searched for Joomla forums, mostly I found nacional forums from countries like are Germany, Italy, Spain, France…and those forums are very active. I checked if I can saw as unregistered user other peoples profiles and signatures, and mostly I can, so i add my homepage and signature with three links on those forums. And you do not need to write on forums to get backlinks.:)

    1. Thanks for your comment, Robert.

      I’m actually not a huge fan of forum backlinks. Forums are great for driving targeted traffic, but in my opinion, I don’t think Google places a lot of weight on forum backlinks 🙁

  4. I’ve had much success using this technique, I think the reason why many just pass this technique by is because they simply cannot be ‘bothered’. To be completely honest, those who didn’t already have an idea of this, just don’t have the brain power(intelligence) or drive to complete real SEO. Fact!

    1. You’re 100% right: techniques like this can get pretty time and resource intensive. But they’re definitely doable if you’re willing to put in the work. Like you, I like it when SEO gets harder because it raises the barrier to entry. Great points all around, Jordan!

      1. The technique itself seems to kinda fall into category of manually emailing and asking for a link back (aka knock on doors or leg work), but the way of building the contact list is unique. This strategy might or might not work for niche topic sites where you can find at the most 5 sites to email (not my case, just wanted to point out for others). I would say this should probably be reserved for when more simple tasks (e.g. email sites that link to your competitors) are complete to maximize productivity and outcome.

        Brian, would you say for outsourcing a task like this or similar the email should come from an email on your domain to make the request look less farmed-out compare to say bob12345@gmail.com that a random freelancer might have?

        p.s. Need to fix “nameMoz” to “name to Moz” in the post

        1. Good points all around, Lilia. This is definitely an email outreach focused approach (in my experience those are the strategies that work best). I tend to use my email just for the sake of transparency. I think it’s a bit shady to pretend that you’re just some random person.

          Thanks for the heads up about the typo. Fixed 🙂

        2. Looks like some niches are better than others, but I really like Lilia’s comment about emailing sites that have links to your competitors. This is really awesome, especially if you can offer them great content that benefits them and their users. So glad I saw it!

          1. Absolutely, Kazura. Fortunately, there are still some opportunities in every niche (although as you said, some have more opportunities than others). Lilia was right on with her comment: competitor’s links are one of the best places to find link building opportunities.

  5. Brian, your always so creative. Your one of the main guys I follow when it comes to white hat methods. You’re always giving actionable advice. Thanks mate!
    Oh…l can see your naming most of your strategies too!! nice! I heard that strategy from Derek Halpern..

    1. Thanks Kheng! I appreciate that. Yes, naming your strategies is a great way to establish your brand and make your advice more memorable. Derek is a master at that (his Drafting Technique was brilliant!).

  6. Hey Brian,
    It’s always a pleasure to read your great posts filled with tips – really! I will implement all the tricks asap to my sites, and hope for the best 😉

    Greertings – Gustav

      1. Thanks, I will keep you posted 🙂
        I have actually a really quick question for you, Brian. When you’re writing for example: “A PA81 resource page:” What does “PA81” stands for? Or “DA87” for that matter 😉
        I know you probably already have explained this, but I have unfortunately missed it..

        I’m hoping for an answer,
        Greetings Gustav

        1. No problem. PA stands for “Page Authority” and DA stands for “Domain Authority”. They’re two metrics developed by Moz as alternatives to PageRank.

  7. WOW! Just when I thought all the smart strategies have been covered you come up with another one. I have not seen this one anywhere else on the net and it is surely worth a try. There are so many brands that change their name and go through re-branding. I’m sure this idea will catch steam but for early adopters… This is pure gold.

    1. Thanks Wolston! It’s so true that brands change names and re-brand (literally) very single day. Considering that, I think this approach will be around for the long haul and (hopefully) won’t get burned out like so many other link building strategies.

  8. Nice stuff Brian! Like the name “Moving Man Method”. I’m definitely gonna be giving this a go for the new niche authority site I’m building. Btw, what was your link:email ratio like for this method?

    1. Thanks Richard :-). This is a great strategy for a new site.

      I didn’t track the conversion rate for this campaign. But I’d say it averaged around 10% or so.

  9. Very nice Brian. Those are some powerful ways to instantly help people better rank their sites with some additional backlinks on higher PR sites.
    Thank you for this.
    I will try this method and I will keep you notified if I see some results.

    1. Glad to hear you got value from the post, Vukasin. This is definitely a great way to get links from high PR, niche relevant sites.

  10. Shekhar,
    Can I suggest using outsourcing for this if you don’t have time? The content that you are hoping to have linked to has to be top notch, so I don’t suggest outsourcing that… but the outreach can all be done via a virtual assistant. If you don’t have a va, get one. Or pay someone to use theirs!

    Brian, always awesome content and names for your strategies!! Keep it up!

    1. That’s a really good suggestion. I agree: everything but the content could be (easily and cheaply) outsourced.

      Glad you liked the post, Adam 🙂

      1. I’d use these search strings, Josh:

        “service not available”
        “page no longer exists”
        “this website is no longer updated”
        “this page is no longer updated”
        “no longer available”
        “website closed”
        “service no longer available”

        1. Hey Brian I really like this post and I m interested in using this form of backlinking but I’m having trouble finding any outdated pages within my niche. If you could help me out I would appreciate it. Thanks and have a good day!

  11. Interesting post Brian, and a reason why some of my expired domains are losing a few links 😉

    I always found broken link building to be quite laborious and tedious as compared to other methods – such as guest posting and infographics… which of course, if done correctly, bring a lot more value than just a link.

    I’ve seen you use all three – how would you rank them (1, 2, 3) and why?

    1. Tough question. If I had to rank them I’d also take into account the other benefits they can bring (namely, traffic and brand exposure).

      So I’d say: infographics, broken link building and guest posting in that order. But it’s a close race.

      I’d put guest posting higher (because you can get laser targeted traffic from it), but you have to do it right to make sure those links pass value over the long-term.

  12. As usual a great method. The only problem is that there aren’t enough hours in the day for me to try out all these tactics! I wish I had a team member to assign to each method you post lol.

    1. Thanks for reading, Julian. As Adam Roseland pointed out, this is a great strategy for outsourcing to a VA. You could have him search daily or weekly for the search strings I provided in Google News or PRWeb, find the links pointing to the old resource and then reach out. It will definitely take some time to show him the ropes, but if you’re strapped for time, it’s a way to tap into the strategy without having to find extra time in the day.

  13. Impressive indeed. Thanks for sharing this Brian. Sure, it may require time being spent finding and getting the link placed but these are exactly the types of links that the big G are looking for in a sites link profile.

    These links will be much loved by Google as they are links that the site owner; A) Didn’t mass produce and B) Didn’t create themselves. On top of that the site linking to your site is relevant AND trusted.

    Yep, these are the links that will make a difference to your sites ranking. For this reason they are worth spending the time doing or paying your outsourcer to do for you.

    Either way, this is a winner.

    1. Couldn’t have said it better, Michael. These are the exact types of links that work right now (and will always work). So like you, I see strategies like this well worth the investment.

        1. It definitely takes some work to find a relevant and outdated resource, Henry. But it’s something you can easily outsource 🙂

  14. I just love your tips Brian. Thank you for making it so easy to understand and I love the step by step. I work along as I read and just see for myself how easy it can be by following your SEO “recipes”. 😀

    1. Thanks! I work hard to make the strategies simple and easy to follow. As a passionate cook, I love the “recipe” analogy.

      Go cook up those delicious links, Crystal 🙂

  15. hey brian, It seems to me like in order to get those quality high authority links from these sites based on the moving man method, i’d need to have written some very very very good content then being able to share them with these sites…i like the approach, it forces to create amazing content, then networking to share them and getting links…nice job

    1. That’s very true. Great content can really bump up conversions with this strategy (or any link building technique that required email outreach). Good points, Rob!

  16. Great post Brian! Just a quick question, this method uses your ‘heads-up’ email technique. What sort of conversion or response can one expect to get? Keep up the excellent work! Looking forward to more gems from you 🙂

    1. Thanks Dee! I didn’t track conversions on this particular campaign, but I’d say it was around 10%. I’ll definitely keep track the next time I try this strategy and post it here.

    1. Thanks Takeshi! I actually discovered this by accident. I used to manually click on all working links on high PR pages to see if there were any outdated pages that the broken link checkers missed.

      And I thought to myself: “there has to be a way to scale this.” Tthen I realized that most big sites publicly announce that they’ve changed names.

  17. Great post, Brian. You know, the first thing that popped into my head was “gosh, what a pain in the butt…”. Then I thought, that’s exactly why this is a great idea. Sure it’s a pain, but it’s a pain for everyone. And if it were easy, everyone would be doing it.

    Just curious, is this something that you work on yourself or do you have an assistant handle much of the research?

    Thanks,
    Gerrid

    1. Thanks Gerrid! The Moving Man Method is not a push-button process. But as you said, anything that’s easy gets gamed and ultimately devalued by Big G. It’s the “hard” stuff like this that works now and will ALWAYS work.

      It’s a combination of me and an assitant. I usually test out a strategy myself first so I can refine some things and make sure it actually works. Then I create systems (email scripts, research steps, search strings etc.) that I can hand to a staffer.

  18. Awesome ides to get backlinks, Brian! Love how you produce actionable (with photos) content we can put to use right away. Sad people are looking for automation, you’re right, backlinking in 2013 is hard/time consuming. Marketing got hard.

    1. I try, Adam! I agree 100%: automation is for my coffee maker, not my marketing. Creative marketing strategies are just crushing it right now.

  19. Wow. This is a great strategy. It is definitely going to be time consuming but I believe that the benefits will outweigh the tedious work I have ahead. BTW – I am a huge fan of your strategies and like your innovative approach on link building. Keep the great content coming. 🙂

    1. Thanks for your kind words, Cristian. You’re right: the ROI you get from a strategy like this is insane. It takes more work than automated link building, but the results are well worth it 🙂

  20. That’s a nice strategy Brian..Every webmaster will love this, as you not only helped them to get rid of a useless or pointless link, but made the work easier..The only thing which we need to take care of is, building high-quality pages, so that admin doesn’t mind linking to it…

    1. Thanks Harsh! You’re absolutely right: your outreach email is usually well received. But as you pointed out, you definitely want to have a great resource in place so they have something they’d actually want to link to. Really good point.

  21. Hi Brian,
    Can you share the results of your study (conversion rate, time spent ect.)? While it’s definitely possible to get some really great links, from my personal experience, blb (and I will assume the moving man method will produce similar results in terms of CR) is not worth the time even (unless outsourced) in the best case scenario- a highly authoritative site building edu and gov backlinks.

    It should also be noted that if you don’t have a site that’s worthy of being added to an educational or government institution’s resources page, this strategy is not for you…. There’s been a lot of hype about blb but at the end of the day, I think your time would be better spent elsewhere.

    1. Hi Ryan,

      I actually didn’t track anything that closely for this campaign (but I have another case study planned and will do that next time). But I’d say my conversion rate here averaged around 10%.

      I still think that BLB or the Moving Man Method is worth the time if you’re targeting high quality sites. Even if it takes a few hours to get a handful of quality links, the long-term ROI you’ll get from the increase in search engine traffic more than makes up for it.

      And if you outsource it, the ROI gets even better. But you’re right that it totally depends on where you want to put your business’s resources. If SEO is a small part of your revenue, then it probably doesn’t make sense to invest the time into this type of link building.

  22. It really works. One of the screen shots is actually of my site where Brian reached out and let me know I was linking to a broken resource which I was grateful for. Then his content was easily good enough to deserve a place in the resource list

  23. Nice strategy, Brian!
    How do you come up with this stuff?
    I’ll have to put it to work for my site… can’t wait!
    Looking forward to the release of your new course. Can’t wait to get my hands on it!!

    1. Thanks Todd! I usually come up with these strategies by accident. In this case, I knew from experience that there were a lot of outdated or closed resources that didn’t show up using broken link checking tools. And I’d sometimes click every single link on the page for really high PR pages. Needless to say, that got old really fast.

      That’s when I thought: “there has to be another way.” Then the Moving Man Method was born.

      Glad to have you aboard, Nick. Look forward to hanging out with you in the SEO That Works member’s area 🙂

  24. Brian,
    I love this method. I especially like the give before you get aspect. I am totally opposed to buying backlinks but this I can work with. I have a friend who is an oncology esthetician and I will definitely be pointing her at this article. I dont do roll up your sleeves SEO but this I thinnk I can work with. Thanks. Great article. Has a nice beat and you can dance to it.

    1. Thanks for sharing my article with your friend Chris!

      I totally agree: you have to give value before you expecting anything in return. As you know, people are busy and it takes time out of their busy schedule to add your link. But I’ve found that if you can lend them a hand by making their site better, they’ll be happy to hook you up.

    1. Amal, I’m always happy to help.
      I actually used to work as a clinical researcher, so maybe that’s where the scientific influence comes into play 🙂

      Let me know if you need help with anything.

    1. Thanks for reading, Shahrul. It’s definitely a strategy worth adding to your arsenal. Let me know how it works out for you.

  25. Hi Brian,
    Very Impressive link building strategy. After reading first step I was little bit confused that but when I complete reading whole post I find it very awesome way to try. I am surely going to try this for my campaigns.
    Thanks for sharing.!!

    1. Thanks Vijay! These new strategies can get confusing at first so I try to include lots of examples so that it’s easy to read and implement. Glad to hear that I was able to help 🙂

  26. Hi Brian,
    Great idea as ever, one I will definitely bank and try when i get the time, unlike some of the comments above I have no interest in outsourcing everything, nor automating the entire process, it is this new level of SEO that makes it exciting and rewarding, all the automating and cheap/quick results are gone and that is a good thing. I have been working my magic on a skyscraper idea for a client of mine and seeing some positive results, so thanks for that. Looking forward to trying the ‘Moving Man’ approach 🙂

    1. Thanks Aaron. I’m with you 110%: this is the best time ever to be in SEO. There’s a place for automation and outsourcing to streamlining this process. But many people are still stuck in 2011 and haven’t updated their game for the new SEO world we live in. Which means there’s a lot of opportunities out there.

      Glad to hear the Skyscraper Technique has worked well for you. Keep me posted on the results you get from that campaign (and when you get a chance to implement this one) 🙂

    1. Very well said, Adegboye. It’s an amazing industry to be a part of for that very reason. Glad to hear that you’re going to give the strategy a shot. Let me know if you have any questions along the way.

  27. Another truly EPIC post from Brian. You have showed from this post that there are indeed other ways of getting really high quality backlinks but of course the problem is that most of us are too lazy to think of other ways; it’s just easier to jump on the bandwagon and do what everyone else is dong.

    Anyway, thanks for the many great “aha” moments that am sure most people will get from this awesome post!

    I found this shared on the Internet marketing social networking and bookmarking site, Kingged.com and I “kingged” it, as usual.
    https://www.kingged.com/how-to-get-high-quality-backlinks-without-guest-posting/

    1. Thanks for “Kinning” the post, Sunny.

      You’re so right: there are dozens of awesome link building opportunities out there
      that aren’t discussed very often on blogs and forums. In fact, one of the reasons I
      created Backlinko was to teach SEO professionals these outside-the-box strategies
      so they could use them to grow their business.

      1. You meant to say thanks to me for “kingging” the post, right, Brian, 🙂

        The “king this”, “king that”, “kingged” and “kingging” concept hasn’t taken off yet, but it will, just a matter of time. And from what the founder of Kingged.com has in store, it looks like it’s going places, 🙂

        Still on the topic, I remember reading once in the Warriorforum where someone tried to bring you down in your shared thread about the 200 ranking factors. Many such people find it so easy to talk other people down and stick to their old age beliefs about rankings and SEO. They obviously don’t do their own homeworks to know what still works or doesn’t or what better way to do things. You do, so you are definitely worth listening to!

        1. Yup, that’s what I meant. Conjugating “King” as a verb is a little tricky 🙂

          I’m definitely rooting for your site to do well, Sunny.

          I actually saw that thread too. I almost added my 2 cents, but as you pointed out, there’s
          no point getting into an argument with haters like that.

          1. Thanks, Brian. Kingged.com is not my site. I am one of the moderators, but we all treat it like our little baby, who is surely going to make waves as time goes on, slowly but surely, 🙂

            Good that you didn’t get into augument with the haters in that warriorforum thread. I particularly liked your response to one of the haters; you just replied with the “Haters gonna hate” image, and that said far more than you would have said with words, 🙂

  28. Good reviews from you Brian!

    Thank you for giving such resourceful and amazing ideas. It is very helpful and I must say that you really have good point regarding giving tips down there.

    Highly appreciate it!
    I found and “kingged” this on the Internet marketing social site Kingged.com

    1. My pleasure, Floriefe. I’m glad to hear I helped you learn something new. Thanks for reading and shoot me an email if you have any questions along the way.

  29. Great post Brian as usual, I really like this out of the box approach to link building which is why I visit your blog.

    When I think about the possibilities this strategy has for both niche and authority sites it makes my head hurt! I’m off to hunt for those “broken” links.

    – Lewis 🙂

    1. Thanks for reading, Lewis. I always try to bring something fresh to the table every time that I publish. So it’s nice to hear I’m on the right track. You’re right: there are an insane amount of possibilities with the Moving Man Method.

    1. Thanks for stopping by, Tad! That’s awesome that you found another opportunity already (I’d keep it to myself too) 🙂

  30. This is a great strategy Brian. I will be using this awesome idea to my advantage and sharing this with my team so we can maximize our results. I appreciate you sharing some trade secrets like this.

    1. My pleasure, Kyle. Glad to see you’ll be using this to get some high-octane links for your clients. Let me know if you have any questions about the process.

  31. “Who said that you need budget for guest posting to gain quality links?”

    Great article Brian, this is helpful especially for people who want to get high quality links but low on budget.

    I use your queries but finding related sites is a pain so I derived this query from your PRWeb technique which helped me a lot: “press release” “rebrand” “keyword”

    Looking forward to more of your creative link building ideas.

    1. Absolutely, Marck! There’s a place for guest posting, but it shouldn’t be the only link building strategy someone uses.

      Thanks for sharing that search string. Very nice! That’s really helpful because it allows you to find press releases that
      aren’t published on PRWeb.

  32. This is a clever one Brian! Kind of similar to another method, and that is to point out broken links (anything that’s broken on a page for that matter) to webmasters, and hoping/asking/begging that they will add a link to you as a thank-you.

    1. Thanks Matt. You’re right: that strategy is actually what inspired the Moving Man Method (in my experience it works just as well, if not better!).

  33. Hey Brian,
    Great post! I’m going to start using this method soon. I have a random question for you. Have you noticed any of your new sites disappearing from Google shortly after you start building links to them? I have a new site (2 months) that I have built 3 links to and it has all of a sudden lost all of its rankings. it’s still indexed, just not anywhere to be found in the top 200 for search terms that it had been in the top 10-20 for. Just wondering if this is normal for a new site. Should I just keep moving along with my link building? Thanks!

    1. Glad you liked the post, Pat. This is pretty normal for new sites. New sites tend to dance around until Google finds a semi-permanent place for it. Definitely continue building links to at a slow and steady pace and you’ll be back in business 🙂

    1. Thanks Sachin. You can actually just add some keywords after the search string. So if you were looking for “this resource is no longer available”, you should just do something like: “this resource is no longer available” + fitness.

      1. Ha ha I copy pasted same example you given me in the Google and Google fired backlinko.com/high-quality-backlinks‎ on first spot. But ya i could able to find opportunity to get link from. Thanks

  34. Hi Brian thanks for a great blog! A completely separate question I would love your input on. I just started a couple of new different sites for fun and was thinking to link to my main business site the question is does it matter when I link to my main site? Would it be better to link to my site right away or to wait until my new sites have gathered some authority?

    Thanks again for an amazing resource!

    1. Thanks for your kind words, Jenny. I’m happy to help 😀

      Good question. I like to mix it up. Sometimes I link right away and sometimes I wait a few months. That variety helps things look nice and natural 🙂

  35. Hi Brian,
    Thanks for sharing this wonderful strategy. All the webmasters are going to love this way to build awesome backlinks to their sites. I am lucky to have found this site for myself as I am currently building backlinks only for my blogs. Now I don’t need to rely much on Guest blogging 🙂

  36. Thanks Brian,
    This was some great info on how to build quality backlinks 😉
    I have bookmarked this so I can come back and read up.
    You are a great writer in my book and hope to see more from you.

  37. Brian, thanks for sharing this tip!

    One question though – I found a few .EDU sites with broken links on their ‘Resources’ page… however I don’t know how to contact the webmaster! I tried webmaster@domain.edu but I immediately got a message on my inbox saying that the email doesn’t exist. Any help on this? They don’t usually have a ‘Contact Us’ page and their email isn’t published so I’m stuck on this step.

    Thanks!

    1. Glad you enjoyed it Michelle! I’d take a look at the footer of the page. Around 60% of .edu sites have a webmaster email address there. Otherwise, I’d go to the homepage of that section of the site and see if they have a list of contacts/staff. If all else fails you can send a message using the site’s main contact form to ask them the webmaster’s contact information.

  38. Brian,

    Great article. Lots of work involved in this strategy. More than some would imagine. It makes for one hell of a big project though and would work very well. Thanks for taking the time to produce this, it has it’s place in the industry. Great work Brian.

    Gregory Smith

    1. Thanks Gregory. You’re right: this isn’t a push-button solution by any means. But once you find an old resource it’s just a matter of sending out a bunch of personalized emails. Very easy to outsource or scale. 🙂

  39. Great article and very interesting read. Thanks for sharing! But I do have a question regarding this. With finding sites that have closed down, does it matter if the backlinks that point to the site are related to my niche? Because if not, I just don’t see why they would want to add my URL, even though I’m giving them value.

    Cem Ozturk

    1. Glad you liked it, Cem! That’s a really good question. You definitely want to find a site or resource that’s closely related to your niche. Because as you pointed out, the sites linking to those old resources probably won’t add your link unless you have something they’d be interested in. Fortunately, there are opportunities in almost any niche using this technique 🙂

  40. Awesome technique. I just wish it was this easy for our niche sites doing reviews on “pink alarm clocks” haha. Not many people will want to link to those. This is great for bigger, more authorative sites though.

    1. Thanks Lindsay! You can still tap into this if you run a smaller niche site. You just need one awesome piece of content that you can offer the people you reach out to. So on your pink alarm clocks review site you could have an infographic about the danger of oversleeping or an article about the history of the alarm clock.

  41. Brian, I love your out of the box thinking when it comes to link building. This is something that is really needed today. I love the moving man method also.

    1. Thanks Todd! I always try to bring fresh stuff to the table. Give me a heads up if you decide to give The Moving Man Method a shot.

  42. Hey Brian! Thanks for the compliment. Seems your approach is the good ole fashioned door-to-door method via email and legitimate outreach. I am tired of those seeking automated answers to everything. Its not that simple and its not at all transparent when presenting yourself or your services. Time to get back to basics and bring back the “touch” factor in marketing and B2B!

    I like it. Good read.

    NIcole

    1. Thanks for your comment, Nicole! You’re absolutely right: this is definitely old-school, pound the pavement style marketing. And as you pointed out, these personalized emails (especially where you add value) create real connections with other people online…which make them more likely to share your content and link to your site. Great points all around 🙂

  43. Found this article when google around. I never know about this method and wanted to try it out..im sure people who reading this post already making dozen of backlinks by using this method. But i still thinking, is it safe and Google still see that link as a backlink and index it..? Since you already using this backlinking technique, this give you some positive improvement?

    1. Yes, it’s definitely safe, Frank and I noticed an improvement in my organic traffic. With this strategy, you’re building the exact type of links that Google likes to see: authority backlinks from related sites 🙂

  44. Thanks:)
    Very Good Ways Of new links buildinig tips.very very nice strategy of making backlink. It is very helpful for new user.i shared your article with all my friend……they liked this article and using all the ways in their work……

  45. Thanks Brian
    I came to your blog through a blog commenting site thought i could leave a backlink on your site but after reading your superb article i will keep coming in the future to learn from you. even i was searching for some resource to create backlink in a different way and your ideas will surely help me Thanks again.

  46. Well, isn’t that an awesome strategy.I haven’t seen such a strategy anywhere else till now. But, i have one question, is there any way (easy one :D) to locate rebranded websites ?
    Hope to get a reply.And, keep up the good work 🙂

    1. I try, Durga 🙂

      The only way to find them is to use the strategies I laid out, like PRWeb and or searching Google for things like “insurance rebrand”.

    1. It’s hard to say Sourabh, because there are so many variables involved (your script, the content you’re suggesting as a replacement, who you send the email too etc.).

  47. Hello Brian,
    This article is the thing I was looking for. I’m tired of all the old methods for building links and I’m tired of articles, profiles, audio and other links. This is something fresh. I know it’s not the newest method, but because it takes more time and effort I believe less people are using it. Which could be a big bonus for me.
    The problem is my blog is not concentrated in a specific niche, which could make it harder for me to find website. But that’s my problem.

    Thanks again! I’ll be waiting for your next tip. If there are positive results from this method, I’ll write here and share my experience.

    1. Glad this article hit the spot, Geoff. You’re right: this takes a lot more effort than profiles and blog comments. But as you pointed out, you can use the higher barrier to entry to your advantage. Definitely keep everyone posted about how the Moving Man Method works for you 🙂

    1. Thanks Edson. The only way to know if a site is dormant is to actually check the site out. But if you’re looking for truly dead (as in 404’d) pages and sites, you can use a tool like Check My Links to get the job done 🙂

  48. This could be the exact strategy I’ve been looking for! Only, I’ve run into an issue after about 30 minutes of looking. It seems like my niche that I’m (online education) in is too specific or simply doesn’t have very much news on it related to rebranding or old features (probably because it’s a relatively new thing).

    I was able to find some stuff for colleges linking to other colleges (outdated links), but the topics they linked to aren’t very relevant. Should I email them anyway, or change something about what I’m doing?

    1. Good question, Chris. Sometimes in smaller or newer niches like yours you sometimes to wait a while to get a great opportunity (but when you do it’s like hitting the jackpot). So in the meantime I’d reach out to those outdated links that you found and pitch a piece of content on your site as a replacement.

  49. Hey Brian,
    Do you offer these services? I’m a busy entrepreneur and single momma & I just don’t have the time to employ these techniques myself. If so, can you shoot me an email?

    Thx,
    Ashely

    1. Hey Ashley,

      I do some client work but I’m fully booked right now. If you have the resources I’d recommend putting
      a staffer on the job. I tried to make the strategy as detailed and easy to follow as possible
      so that anyone with a bit of SEO knowledge could execute it. So I hope you can find someone to
      do the work for you 🙂

      Let me know if you have any other questions or need help putting the Moging Man Technique into practice.

  50. Only if my guest posting comments got accepted I would be ranked but I guess people are being selfish. They stupid if you ask me because Google ranks a site really high that have a ton of comment and updated content verses a new site

    1. I can’t speak for other bloggers, but I accept any comment that adds value and isn’t self-promotional. That policy lets people give their take (which is really important to me), while making sure the Backlinko community doesn’t get polluted with generic “great post” type of comments.

  51. Hey Brian. Me Again
    This article has really helped me a lot! I noticed the improvements in my keyword ranking (page 2 and page 3)

    But, i’m having difficulty finding more opportunities above that are related to my niche. Do you think you can shed some more light on how else I can find them?

    Thank you! and keep up the great work.

    Cem

    1. Glad to hear you’re seeing results already, Cem! Opportunities tend to come and go over time. I’d just keep an eye out for any sites or brands that move or rebrand. When you see one, you’ll have what you need to jump on the opportunity 🙂

  52. Ha-ha, Moving man – going to add this to my linkbuilding strategies. This is golden! By the way, what’s your conversion rate with this one? If you know or want to share…
    Cheers

  53. The only hitch I see is that you need a guide to provide them before you email. With some many niches that may become a problem when looking through thousands of “site no longer working” webpages.

    1. That’s very true, Ryan. You definitely need content that you can pitch to them if you want to get links from this strategy. I usually try to find a piece of content on my site that’s a good fit for the page that the outdated link is on.

  54. Wow..This is much similar to broken link building strategy except for the “broken links” part of course. Never thought of this idea before. Thanks for sharing it with us.

    1. You’re right Siva: broken link building was definitely my inspiration for The Moving Man Method. Glad you got some value from the post.

  55. This is a wonderful share. I just read a great article that said that the best way to network with others is to simply share. Share thoughts, feelings, tip and tricks as we ll. You have clearly proved it correct. This also gives me an idea about some software that could be built around this concept. Thanks again!

  56. I get the point about this moving Man method, but I’m curious if you write an excellent article before going to build links for it or find links that can be replaced with this method before writing the article?
    Thanks,
    Tony

    1. Good question, Tony. Unless the article or resource is easily to replicate, I usually just pitch something similar that I already have on that site.

    2. A local hospice company is changing their name, and I want to use this method for a lot of their links. I do home care, which we do have aides that serve people until they die. So I am writing up an comprehensive guide on grieving and loss to offer to these websites when I use this method.

      I personally think it should not just be an article, but something that is the likes of a e-book or guide that they can not NOT link too. To me it has to be over the top good, so that they will decide to link to it.

      1. That’s definitely a great way to execute this technique, Ryan. But I would put the content on your site for free (without requiring and opt-in) if possible. I’ve tried building links to e-books and found that it’s a lot more difficult than a freely accessible online guide (even if the ebook is outstanding).

        1. . I offer the guide for free to read with no optins, but if you want to download a PDF version of it you must either 1) offer a email address and it take you to a download page, or 2) I use the plugin “social locker” which if you share the link on a social network it allows you to download the PDF.

  57. Thanks for this post Brian.
    Would this technique work for a furniture e-commerce store? I’m finding it particularly hard to find rebranding within my niche that I could use to effectively use to leverage new links.
    Many thanks.

    1. My pleasure, Matt. Yes, it could definitely work for a furniture e-commerce store. There isn’t always going to be rebrand opportunities. But this is a strategy you can keep in your back pocket, so that when an opportunity does come up, you can take advantage 🙂

  58. Hey Brian

    I am always pleasantly surprised by you actionable SEO advice. This is a fantastic idea and as you show in can really diversify your backlink profile and get some high DA link with very little legwork. I honestly thought I knew most white hat methods back to front and you come up with this little gem.

    I love how simple it can be to get backlinks that you otherwise might never achieve through guest posting – its quite difficult to get .edu or .gov links if you are in a sector or niche that is relevant.

    It make take some time to set it all up but the results look well worth it and as you have said its quite easy to outsource the “outreach” aspect of “the moving man method”. Top notch advice as always.

    The clarity and simplicity of your advice is always appreciated – only a true master can take on a fairly complex topic like SEO and make it so easy to follow and execute, that to me is probably your greatest strength.

    Like my fellow commenters I really like how you are naming your techniques, it helps me remember that them and makes it much easier for me to recommend your stuff to others ( which I will do).

    Thank Brian looking forward to your next post.

    Paul Back

    1. Your comment made my day, Paul 🙂

      I work really hard on this site to it means a lot to hear that you’re learning new things that will help you
      grow your business.

      Cheers,
      Brian

  59. Hi I have recently started a blog I just wanted to know if 100 visitors a day was good for a two week old blog and also what is the difference between organic traffic and I guess normal traffic? I was tempted to buy some backlinks but after reading some articles I don’t think I will also what you have suggested provides an excellent alternative to buying thank you I will have a go
    Thanks

    1. Yes, 100 visitors per day (assuming they’re unique visitors) is great for a brand new blog. Organic traffic comes from the organic listings in Google’s search results. The rest comes from other sites, social media etc.

  60. I can only say Wow, Brian. Not sure I can pull this off with my limited skills in this area, but I appreciate the strategy.
    One question and excuse my ignorance, where you state “It Just grab the URL of the outdated resource and put it into your backlink checking tool of choice (I’m using ahrefs in this example)”— what are the banklink tools I should be using and is ahrefs such a tool?

    1. Thanks Steve. I actually know you can pull it off 🙂

      To answer your question: There are several excellent tools on the market, but the big 3 are ahrefs, Moz’s Open Site Explorer and Majestic SEO. I prefer ahrefs because they tend to have the most links in their database.

  61. well generally i find it very usefull to help website owner for free to be able to constract confidence and good relationships.. whit that method it is also possible to gain a link

    1. That’s a good point, Sadat. This is also a nice way to build a relationship with other site owners. The link can come later.

  62. Thank you for sharing your ideas. I have a cleaning business and I am trying to promote my website. My question is do i have to have an article on my website to suggest or written article to place on their website?
    Thank you in advance.

    1. No problem, Murad.

      Good question. You ideally want a (really good) article on your website that will push them to
      link to it.

    1. I agree with the idea you should put readers first. But I’ve had more success when I optimize my content for people and search engines.

  63. Hi Brian Dean,
    I am a new Blogger 🙂 This article is useful for me and it helped me so much,, i read it before few days ago and i started folwing your methods and your methods really worked Dude 🙂
    Thanks for such a Great Article
    Regards
    Wajid Khan

  64. Hello Brian!
    First of all, thank you for putting this together. When I first came across this article, I was thinking: “What else could anyone POSSIBLY come up with that would generate high quality backlinks?” And then I read the entire article and you surprised me with your new-found method. I’ve never stumbled across anything like this before, and when you say it’s not a push-button method, that “hard stuff” like this nets results (unlikely to be devalued), it motivated me to strive harder and find my method.

    And once I do, you’ll bet I’ll share it with the world, the way you did with this one.

    Thanks so much, I’ve enjoyed this article immensely!

    1. Thanks for your kind words, Nikhil 🙂

      You’re right: this is type of hard link building is the stuff that’s never going to get devalued. I look
      forward to seeing how the strategy works out for you.

  65. Thank you for sharing your ideas. I have a cleaning business and I am trying to promote my website fabhres.com. My question is do i have to have an article on my website to suggest or written article to place on their website?

  66. Hi! Thank you for your article it’s very original.. Since i’m new to this, I was wondering if the moving method was viable as a long term SEO strategy? It’s the first time I read of such a strategy! It looks very good though.

    1. It’s as long-term as it gets, Alexandre. You’re geting contextual links from authority sites in your industry. That’s never going out of style.

  67. Your articles are awesome. Referred through blogging cage. I started exploring your site. It’s like addiction. I can’t stop reading your posts. This is I think 10th post so for I have read, and leaving comment here for your awesome work. Keep it up Brian. 🙂
    You are doing really great work,

  68. Dam good, This is much similar to broken link building strategy except for the “broken links” part of course. Never thought of this idea before. Thanks for sharing it with us.

  69. I found your site through “affposts” and I just had to leave a comment. This is some great information on getting awesome free links and I can’t wait to try it out as soon as I am done exploring the rest of your site, thanks Brian!

  70. Hi Brian,
    What’s amazing is I’ve been slaving away on my forum and blog for a year and a half and didn’t even realize backlinks were so important. Our forum and blog are going well with 50,000 uniques a month. That’s almost all organic Google. My head is now spinning about which direction will be the best to head my time. If you had built up a couple of good sites over a year but hadn’t done ANY backlinking, what’s the first thing you would do? My site is a tech niche. I think the method in this post may be difficult because really it’s a relatively new market, so not a lot of shut down sites that would be relative to my content. Your advice is much appreciated. I’ve put hundreds and hundreds of hours into my forum and blog writing original content. looking forward to hearing back from you.

    1. It sounds like you have the foundation to take your site to another level with some link building, Damian. Considering your site gets 50k uniques per month, you probably already have a ton of natural links that you’ve earned from having a great site. The tech niche is actually perfect for this approach because things change all the time. For example, sites that linked out to old products that no longer exist (for example, iPhone 4) make ideal targets for this The Moving Man Method.

  71. Hi.
    I landed on your site from “Majestic Seo ” by Moz and i am really glad that i came here. This article was really nice written with lots of useful information that will definitely help me to build some good quality backlinks.
    Thanks

  72. The sites that discuss my niche are very new, almost all within the last year. None have gone down. I have quite a few back links, but they are mostly all from forums. I see somewhere in this comment thread it mentions forum posts not being very weighty. This is actually why I haven’t worked much on link building… I though it really only weighed when your links are on top sites. Are there any other suggestions you can make for link building? What would your second choice be in my situation. It’s quite difficult to get links in comments on blogs, most blogs moderate that quite heavily. If I just put my site name on a comment in a blog, does that count as a backlink?

    1. Thanks. You’re right: SEO is more complex now than ever. But it’s a great opportunity for those that can execute strategies like this.

    1. Thanks Benito. That’s the key. Fortunately you can use some of the techniques in the post to actively seek out sites in your industry that have recently moved.

  73. 2013 is almost gone and I have to say that this is one of the most revolutionary articles I have read this year! I can’t express my admiration for the article strongly enough. Something new not the spin mish-mash and rewriting that readers normally come across in the web! Keep it up

  74. Great article! Loved the method but its too time taking. Is there any other genuine way?
    one more point: Correct the world written “rebands as” to rebrands as in google news section.

    1. Thanks Malik. It’s actually not that time consuming once you use the techniques here to find companies that have rebranded or site features that aren’t active anymore.

    1. Glad you liked the post. Actually, I’ve used this strategy in several different niches and it works like a charm. I’d just look for links pointing to old or rebranded classified ads sites.

    1. Ehsan, it depends on what resources you have on your site. If it’s a good fit for the person’s site, they’re usually happy to link out to it (especially considering you just helped them with their outdated link).

  75. Hello,

    I have one question.

    Do you think that affiliate links can destroy my ranking?Most of my competitors don’t have these.Was that the reason i was dropped?

    Do I have to try removing them?

    Please help.

    1. Jim, they can hurt your rankings if you have too many on one page. But it’s perfectly OK to have 5-10. You can always try removing a few and seeing if your rankings bounce back.

  76. Nice article Brian, don’t remember how I found this article, but I’m glad I did. I’m definitely gonna be giving the first technique a go for my new niche authority site I’m building.

  77. Thanks Brian Dean.
    My site is affected by Google Updates.
    Just hoping that your strategy will improve my site again.
    Thanks for sharing this informative post.

  78. Thanks so much for this gem of advice Brian! The most brilliant thing about this approach is that it is mutually beneficial to both parties and fosters a spirit of camaraderie between competing web presences. There’s enough traffic to go around so why not lend our support to a fellow site! It’s this kind of behavior that will help make the Internet a better place for all. Keep up the stellar content; obviously you’re doing a great job as your site was the first result of my query! 🙂

    1. Thanks MR. You’re absolutely right: this is a win-win for you and the person you’re reaching out to. That’s one of the reasons that it converts much better than other forms of email outreach.

  79. This type of strategy really works for both parties as it helps the site owner to update their link and to “US” as an seo strategist to gain high quality backlink from them. It will help you to skyrocket your website if you do it in a right way.

    1. That’s true: Vinz. This is a great example of a win-win situation (similar to guest posting except it’s easier to scale).

  80. This is the new era to get high quality DA and PA backlinks without paying any money to them. The best thing about this strategy is that even a single backlink is far better than 100 of backlinks.

    1. That’s true, Sandy. Most paid link strategies don’t work anymore. And as you said, 1 good link is worth 100 crappy links.

  81. I have been searching around from last many days but this is the best post related to proper guideline on high quality back links… Its my good luck that i found your blog and would love to read more from you in future.. one thing which i would recommend is that you should make your facebook page.. i tried to find out but did not found any specific page related to your name.. 🙂
    Thanks a lot once again and keep up the good work dear..:)

  82. Hello Brian, this seems to be a good method for link building. But it seems the process would take some time to work out. however thanks for sharing. I’m hoping to give it a shot and see what happens.

  83. Hello Brain,

    First I say, you are the one who people follows the most and trust you as well. The main reason is your techniques that really works and gives the better result to all the Bloggers. Thanks for sharing this awesome trick with us!

  84. Great method Brian. SEO is becoming harder with all the changes that Google has been making lately – great tactics like these are always welcome. Keep them coming 🙂

    1. Thanks David. You’re right: SEO is a lot harder today. It’s also harder for your competition. But techniques like the Moving Man Method give you an edge 🙂

    1. Actually, you don’t need to but a new domain, Frish. You just need to have something on your site that would make a good replacement for the outdated resource.

  85. One of the most important factors is the number of backlinks a website has, considered a vote from another website. Thanks for sharing this tips to get high quality backlink.

  86. Hey Brian!
    This is really genius! I have been struggling to get back links so I am going to try it right away. Thank you for the wonderful idea!
    I’ll let you know how it goes 🙂

  87. Great idea to get backlinks of high quality; but the question is how to know a website is dead or dormant; is there any software for this or we need to do manually

  88. That’s one of the reasons I like this site. You aren’t rehashing the same old back-linking strategies everyone else is. I never heard of doing this and it’s so simple and logical. Thanks for the tip. I also subscribed to your newsletter! 🙂

    1. Thanks Tom. Yes, it can work with big sites. But with Wikipedia but you need to have an established editor account first.

      1. Thanks Brian. I have just one question that I still cant find the answer about – after finding the rebrand company , How can I find the previous url ?

  89. Hi Brian,
    This is an interesting artice about backlinks. The Case Study of ‘Moving Man Method in Action’ and the strategy to get qualtiy backlinks is informative and helpful. Thanks for the wonderful post.

  90. Wow Brian, This is come effort you took & what an idea to do it. I am impressed & have it bookmarked already.

    Glad to see you openly sharing the method, not everyone does this.

    Regards.

    1. Definitely takes time to execute this strategy. The fact is, if you’re not willing to put in the work to build quality links today, you’re in the wrong business.

    1. Thanks Mark. Guest posting has its place. Fortunately, there are quite a few other strategies that work just as well (if not better!).

  91. a better strategy to grab some quality link for your website. Every business blogger must use this to grab some quick link but in my opinion in that case we have to produce the same quality article in our own websites.

  92. Hi Brian
    Killer post – this takes broken link building to a new level. I’m going to have to start an encyclopedia of all your techniques. This is great creative linkbuilding. Thanks to sharing these Steps.
    Cheers!

  93. Thank you so much Brian Dean for this useful article, I will do those techniques to get hight quality backlinks. I can’t wait to read your new useful tips.

  94. thank you for this amazing guide…
    i have a question… what if the person you find to put you a backlink puts a no follow link

  95. I’m delayed to read this article. I think this would be definitely worth to gain backlinks. They will link any websites or give link only to popular websites !!??

    1. Thanks Seth. You could look for cooking equipment that changes or gets pulled from the market that people still talk about in their food blog.

  96. I’m confused. Maybe I missed something?
    How does this build back-links to your website? You are just helping people fix their links? Could you explain a bit. Thanks. I want to work on building some more links for my freelance writing website, but this technique seems a bit complicated.

    1. This is definitely more of an advanced strategy, Timothy. But definitely doable. Basically you’re helping them with their links…and also suggesting that they add your site to the page (you can see the script I provided in the post to see how it’s done).

  97. Excellent article Brian.This tip is a beautiful one for link building, I am very happy to learn a unique thing of link building today.But I have a question for you.How to search for the 4o4 error pages particularly on a keyword basis, that is if I want to know the error pages from only the blogging niche, what should I enter in the Google?

  98. Wow, awesome killer tip to make some really high quality backlinks, again a prove that it is still possible to get what we want after helping people…

  99. Thanks a lot for this beautiful topic, but i didn’t understand this step “Use search strings to find site features that no longer exist.” how i can put my links on their sites?
    Thanks for advance

  100. This is a very good post that really helps me out a lot. I had recently heard that guest blogging is dying off as Google gets tougher on that sort of thing, so finding something else to build backlinks is a bonus for me!

  101. Brian,

    As a professional blogger and hitting the top 50 of my 250,000 member affiliate organization I think your strategies here are great. I don’t see any of this as a laborious task at all and I will surely be sharing it with my downline. Getting rank is important and a challenge for even the most detail oriented types. Your tips are quite informative. Reach out any time if you’d like to have a guest spot on a webinar for my team….

  102. Hi Brian,
    I really liked the step by step approach with screenshots for describing the backlinks strategies. As a new blogger, I am taking away many insights from this post. It somewhat helped in adding depth in my understanding of making backlinks. Thanks.

  103. Brian this is was a fantastic read, I was looking for a solid strategy to help reach my goals on the web and with your information I am confident it will work! Like +1!

    Thanks again Brian and keep up the great work!

  104. What an awesome strategy to get backlinks. But usually old or outdated backlinks shall have low page ranks which is not really good backlinks for us. Correct me if I am wrong…
    Hope to hear from you soon.
    Thanks.

    1. Thanks Kelvin. Actually, a lot of these pages have super-high PR. I mean, let’s say a link on Harvard.edu becomes outdated today. It’s still a high-quality page.

  105. Amazing strategy..Thanks for the post. I am unable to get any backlink,even if my blog address is shared in Twitter. Unable to find the answer

  106. Awesome concept you found out Brain thanks for suggesting such valuable work you made. Its also nice way to get quality backlinks.

  107. Hwy Brian,
    First Off Thanks for the Great Tips. which you have mentioned in the blog.
    I am a regular reader and also a huge fan of yours and your tricks.

    I have all the Video Tutorials of your which you have created for Neil Patel.
    These are very Useful for me.

    Thanks to help Us.

  108. Heads up to this trick. I hadn’t heard about something like this in a long time. Really creative, however I’m sceptical about how it would work for ecommerce link building. Could you help?

  109. Great tip but it seems a hard work to get a quality link. I will try it for sure but I am afraid but will follow all your steps. Thank you.

  110. Brian- That is a very in depth / in detail description of your strategy. I also looked into broken linkbuilding as a strategy before but the few tries I made at finding something relevant to the localized business of real estate in a medium-sized town didn’t yield any results. Any suggestion on applying this type of strategy to a localized real estate business?

    1. Thanks Sasha. I’d recommend trying to recreate the outdated resource as closely as you can. For example, if the resource listed tips for buying homes in Raleigh, NC, I’d recreate that resource. Or you can create content that appeals to a broad market (like home buyers) and pitch that to people when you email them.

  111. Great article Brian. Really helpful tips and resources at a time I’m looking to build the best PR links to to move some of my clients websites higher on the SERP which are stuck on 4th to 7th places for all the money terms.

    1. Glad you liked it Will. It depends. If the page has a very obvious place for my link, I go for the hard sell. If not, I usually just show them my content and leave the rest up to them.

  112. I need to try this method. It can finnaly work for me after so many failures 😛 I guess it will take some time, but I’m sure that I’ll let you know about my progress.

  113. Hi Brian,
    Thanks for sharing this wonderful strategy. I’m going to have to start an encyclopedia of all your techniques. But The only problem is that there aren’t enough time for me to try out all. This is great creative linkbuilding.

  114. This is how we create backlinks that rocks. Thanks fro the unique tips. Out of the box backlinking strategies!! Thanks Brian.

  115. i’d need to have written some very very very good content then being able to share them with these sites…i like the approach, it forces to create amazing content, then networking to share them and getting links…nice job

  116. Great tutorial Brian. I will include this to my SEO strategies.
    Yes it look like you are building broken links but this one is from another way of giving more value to your link building prospects and at the same time getting high quality back links.

    In your experience how many percent says yes and how many percent says no?

  117. Hello Brain,
    First of all thanks sharing your knowledge on SEO. My name is sandy, i have started blogging from last 2 years. I don’t know how to backlink my website. If you give me some of the tips for backlinking the website. Hope you will able to help with my query.
    Waiting for your reply friend.
    Have a nice day.

  118. Hi Brian, I thought this strategy is great. I might be implementing this to a new website I am currently doing, I just need to test first if I have the patience and time to do the process or if I need to outsource part of the process as you have suggested. Thanks for the awesome article. You rock!

  119. Hi Brian, cool strategy! Do you find that a lot of site owners are willing to give a link away so easily? I suppose it is all about contacts and contacting someone is always the best way in my experience too. Thanks for the read, I shall give it a try.

    1. Thanks Lionel. My conversion rate was 10%+. Considering they were cold emails to people I’ve never spoken to, that’s an outstanding conversion rate for email outreach. Definitely keep me posted on how it goes Lionel. Would love to feature you using this strategy for your flooring site on Backlinko.

  120. Thank you so very much for posting these tips. We are not ranking – at all, so I was excited to give this a try. Does this seam accurate to you? I found two expired domain in our industry: http://www.what-is-sustainability.com and http://www.what-is-csr.com (giving is one aspect of sustainability / csr). Using backlinkchecker, the what-is-sustainability is showing millions of backlinks. Is this possible?? Looks like a good project for an intern, if it this is the case.

    1. Cheers, Karrie. It’s possible, but not likely. I don’t recommend backlinkchecker. Open Site Explorer, Majestic and ahrefs are MUCH better 🙂

  121. Brian Dean you are awesome man. Honestly every one is writing about link buiding , seo.. but you always provide unique data about seo.. keep working and help other guys. God Bless you

  122. hi,brian
    as you mentioned in your post for searching the backlinks of any site on ahrefs but the problem is that when i click onto the csv option than a option is come for sign in where they tell me to buy their plan for furthur details what should i do for free searching

  123. Hello Brian,

    I am glad I can find such a great post on internet like this.
    The name “Moving Man Method” is cool 🙂
    I have one question… I have a parenting website, I was searching a lot with your methods, but maybe I don’t have enough luck to find any broken link with my niche.
    Can you please help me a little bit about that, some search technique exactly for me..?
    Thanks a lot, and keep this good work, I am regular visitor of your site.

  124. Thanks for sharing such wonderful techniques for creating bachlinks. I am new to blogging and I hope your techniques will take my blig higher. Thanks once again for sharing such a hekping post.

  125. Hi Brian,

    Great post! My question is, when trying to achieve keyword rankings, since you’re not able to have them use anchor text or a keyword link, what value does are you getting from just having them post your url address? Thx!

    Matt

    1. Thanks Matt. I wouldn’t sweat anchor text very much. You can rank with 100% URL anchor text if the links are good enough.

  126. Hey Brian,
    Thanks for sharing.
    I guess the only problem with something like this would be the subtly of asking for a link to your own site or resource. That is the tricky part!

    1. You’re welcome, Matthew. Very true, there’s a lot of skill that goes into link building outreach like this. It’s a balance between being pushy and not being clear about what you want.

  127. Great blog Brian. I’ve been using your method for a couple of days now and once you get the hang of it it’s much easier than I’d thirst thought. I’ve used your email to article owners as a template and edited the details accordingly, however I’ve started using Xenu to scan webpages for dead link. You may or may not know that it lists the dead links and lists next to each one the text you have to search for on the page to find it. I then use the ‘find’ function on Google Chrome to find the offending link and check that it’s dead and then I proceed using your system to the letter. Just thought I’d mention Xenu for those who fancy using the lazy alternative to finding links. 😉

  128. Thanks Brian! Love this 🙂

    This is a pretty basic question so apologies for being simple, but this would only work for re-brands that didn’t go for a 301 re-direct, is that correct?

    1. You’re welcome, Ben 🙂

      It definitely works best if they didn’t 301-redirect, but it can still work even if they redirect. The anchor text, brand name, description of the company etc. might be out of date…and you’re adding value by helping them update the reference to the current business name.

  129. Great tips here, although I can’t help but feel like these will only work for more established sites, no matter how good your content is. I think forum backlinks are usually a good way of getting your site out there, and then maybe going from there.

  130. Thanks for the excellent ideas Brian!

    I found that the list of potential backlinks from Step #2 can be quite long (in the thousands) when dealing with an entire domain. The manual process of checking if any of those sites are worth contacting can be very time consuming and a lot are not in-content links. How would you go about narrowing this down?

    1. You’re welcome 🙂

      You can use tools like Open Site Explorer to rank sites by Page Authority or Domain Authority. It’s not perfect, but it can help you identify the best and words sites on your list.

  131. Thanks for the info. I have only one question. Let’s say you reach out to 50 different sites, by going through the steps you stated above. What’s average success rate? I assume all of them won’t be fully cooperative, even if you did add value to their site.

    1. You’re welcome, Teo. It depends on your outreach script, how awesome the content on you site is, whether or not you contact the person that can change the link vs. general contact form etc. Lots of variables.

  132. Sir I am new to this blogging world. and this post helps me a lot, this defiantly comes out of hard work and long time of research. hats off .. thanks for this awesome post!!

  133. OMG , Thank you for making it so easy to understand and I very like the step by step. I work along as I read and just see for myself how easy it can to be by following your SEO . good job for you bro>

  134. Very informative article, from the depth of my heart. According to Matt backlinks will get less importance in future search engine updates. But STILL Back-link making is very important. Thank for your awesome collection.

  135. Hey Brian ,
    I need to say this , i believe you are one of the best if not the best SEO strategist i have come across and you just keep it so simple and show it just how to do it.

    Great Work sir, please do keep up the great stuff.

  136. Hi Brian,
    Finally i got good information about build backlinks..Now am start applying your tips for my website..Your steps was awesome and also bookmarked your website for further posts.Please keep posting like this articles..

  137. I am new to working with SEO and back linking and have never heard of this until now. I will have to try it out and see if I can generate some organic backlinks to my content. Thanks for the very detailed article.

  138. Thank You for sharing this excellent link building strategy with us Brian. I was looking for alternatives to the age old method of building Backlinks .via. Directories and Article Submissions. I will definitely explore this method.

    Thanks again.

  139. I need to sit down for a couple hours to digest this post. Then cook up my own recipe for delicious links 😛

  140. This is an outstanding idea and I thought I might hire someone to do this for me as I’m really a noob and don’t comprehend this stuff much. So, could you tell me about how long the process takes so I can figure salary. That I can do!
    Thanks

    1. Thanks Ed. It’s not possible to give an estimate of how long it takes. It depends on your industry, the experience of the person you hire etc.

  141. Uhn!
    What a smart way of doing a smart backlink in a white hat manner. Looks complicating but think I need to give it try to see what will be the outcome for totally new site
    Thanks for sharing…

  142. Hello Brian,
    I am a newbie blogger and looking for building backlinks for my blog and fortunately comes to visit your blog. It’s my first visit to your blog and i am totally impressed with the way you explain the entire process .Since i am newbie having less number of posts ,Is any other wants to link back to my blog.

  143. Thank you so much Brian. Im new to blogging and for Seo and i got a very useful information about Backlinks now im having a good idea for ma site because of you. Love to read this post man. Thank you

  144. I am always looking for new SEO techniques. I ran across your blog with a Google search for how to make backlinks. I will be honest I am new to SEO so anything I learn will help me. I will also ad your blog to mine as one I follow for the readers I hope to get some day. Thanks

  145. This method will only work if you have a blog with decent content – a lot of us have minisites for reviews/affiliate marketing and are helpless in finding SEO ways of improving our ranks.
    PS- none of my previous comments have been published I hope that this one does 🙂

    1. Hey Rod. Good point. That’s why I don’t recommend creating minisites/niche sites. They’re really hard to rank in today’s SEO world. If you want to rank today, you need a great site.

  146. Hello Brian
    Awesome post for seo. it is a very helpful post to get quality backlink with no extra working. the time which will consume doing this is less than trying to other type techniques for backlinks.
    it was very helpful for me.

  147. Hey brain,
    As you said i have done an experiment in finding broken links in some popular domain.I followed the technique which you have mentioned above,In return I got backlink from a PA 78 domain which is really awesome.Thanks for sharing this excellent post which helped me a lot.

  148. Being a new born in SEO industry I find this concept difficult to understand. I’m checking out your “build white hat links with moving man method” for better understanding. Working this out practically to analyse better.