Oscar Arguello

Oscar Arguello

Latest articles:

Keyword Match Types – Blog post image

How to Use Keyword Match Types in Google Ads

Keyword match types help you control which search queries can trigger your search ads. Balancing reach with relevancy. It lets you run search ad campaigns without having to account for every possible variation of a keyword. Understanding how the four main keyword match types work is crucial for maximizing your ad budget. In this post, you’ll learn: Where to use broad match to improve reach How to balance reach and relevance with phrase match Focusing on high-intent traffic with exact match Excluding unprofitable keywords with negative match We’ll also show you how to use these in Google Ads. Let’s get started.