73 AWESOME Video Marketing Statistics (2023)
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73 AWESOME Video Marketing Statistics

Brian Dean

Written by Brian Dean

Video marketing is EXPLODING right now.

And if you’re looking for data that shows just how big video is — and how fast its growing — this list of video marketing statistics has you covered.

On this page you’ll find a hand-curated list of stats related to:

  • Mobile video
  • Video optimization
  • Social video
  • Video marketing ROI
  • Emerging trends

With that out of the way, it’s time for the stats!

75 AWESOME Video Marketing Statistics

Contents

Video Consumption
1. Video Consumption
Video SEO
2. Video SEO
Video Marketing on Social Media
3. Video Marketing on Social Media
Video Marketing Conversion & ROI
4. Video Marketing Conversion & ROI
Forecasts & Predictions
5. Forecasts & Predictions
Consumer Preferences & Trends
6. Consumer Preferences & Trends
Business Trends with Video Marketing
7. Business Trends with Video Marketing
Quotes
8. Quotes

01. Video Consumption

There’s no doubt about it: more people are spending more time watching videos online. Some of this growth is on desktop. But most of this growth is driven by people watching videos on their phones and tablets. This selection of video consumption stats will show you just how big video is right now… and it’s potential to grow even bigger in the years to come.

    1. 33% of the people’s time spent on the internet is allocated to watching videos (depositphotos)
33% of the people’s time spent on the internet is allocated to watching videos
  1. 55% of people watch videos online daily (HighQ)
  2. 28% of people with a smartphone watch a video on their phone every day (HighQ)
  3. The average time a person spends each day watching video content online is nearly 2 hours and 20 minutes (Wyzowl)
  4. Desktop accounts for 87% of business-related video views (Vidyard)
  5. 85% of marketers are using YouTube, making it the most widely-used platform for video (HubSpot)
  6. YouTube users watch over 1 billion hours of video each day on the platform (YouTube)
  7. Mobile accounts for over 70% of YouTube’s total watchtime (YouTube)
  8. 52% of viewers watch a video all the way until the end, up from 46% in 2017 (Vidyard)
  9. People watch more business video on Thursday than any other day of the week (22%) (Vidyard)
  10. The top 3 channels where video content is distributed: website (85%), social media (84%), and YouTube (67%) (Vidyard)
  11. YouTube counts a view once a viewer has watched at least 30 seconds, while Facebook counts a view after only 3 seconds (Skeleton)

02. Video SEO

Creating a great video is a must. But to get eyeballs on that video, you need to optimize it the right way. That’s why I put together this collection of results from YouTube SEO-focused industry studies.

    1. After analyzing 1.3 million YouTube Videos, Brian Dean found that comment count, number of views, number of shares, and number of likes are all strongly correlated with higher YouTube rankings (Backlinko)
    2. Videos that rank on the first page of YouTube have an average length of 14 minutes and 50 seconds (Backlinko)
    3. HD videos account for 68.2% of the videos on the first page of YouTube (Backlinko)
HD videos account for 68.2% of the videos on the first page of YouTube
  1. On average, videos that generate new subscribers rank higher than those that don’t result in new channel subscribers (Backlinko)

03. Video Marketing on Social Media

Facebook, Instagram and other top social media networks are slowly transitioning to video networks that aim to take on YouTube head-to-head. Which is one of the reasons that these platforms are pushing more video content into their feeds.

  1. 500 million people watch videos on Facebook (Neil Patel)
  2. 85% of the videos people watch on Facebook are without audio (Blue Corona)
  3. 93% of video views on Twitter occur on mobile (Twitter)
  4. Facebook users are 1.5x more likely to watch a video on mobile than on a desktop (Facebook)
  5. The share rate on social video is 12x higher than images and text combined (Small Business Trends)
  6. 49% of consumers engage with brand videos daily on Facebook, while 32% do so on YouTube, and another 24% on Instagram (Tubular Insights)
  7. 1 in 5 videos on Facebook is now a live broadcast (Facebook)
  8. Almost 9 in 10 video marketers intend to use YouTube as part of their content strategy next year. Facebook isn’t too far behind at 76% (Wyzowl)
  9. 73% of marketers are creating at least 2 videos per month as part of their social media marketing strategy (Animoto)
  10. Video posts on Facebook generate 73% more engagements than posts of photos (BuzzSumo)

04. Video Marketing Conversion & ROI

Video is a powerful, emotional medium. But how does the ROI that you get from video marketing compare to text or audio? These video marketing stats focused on ROI and conversion rates have the answer.

  1. Adding a video to a landing page can boost conversion rates by up to 80% (depositphotos)
  2. 88% of marketers claim that video has produced a good ROI (HubSpot)
  3. Including the word “video” in the subject line of an email can boost open rates by up to 19% (HighQ)
  4. 84% of consumers have cited video as the convincing factor in a purchase they have made (Wyzowl)
  5. Using product videos can help eCommerce stores increase product purchased by up to 144% (RedStag Fulfillment)
  6. 40% of companies find that video is the type of content they get the highest ROI from (Animoto)
  7. The Local Search Association found that 53% of people contact a business after watching one of their videos (Search Engine Land)
  8. A study by LSA found that 71% of people who made a purchase had watched an online video from that brand (Search Engine Land)
  9. 83% of marketers generate leads through video marketing (Wyzowl)
  10. Including a video on an eCommerce page can increase the average order value by at least 50% (Impact)
  11. 93% of marketers claim that posting a video on social has led to acquiring a new customer (Animoto)
  12. 96% of people have viewed an explainer video to get a better idea about a product (Wyzowl)
  13. Nearly 41% more people engage with an email when a video thumbnail is included (Wistia)
  14. 85% of companies are using some form of analytics for their videos (Vidyard)
  15. 65% of execs visit that product or service’s website after watching a video about it (Small Business Trends)
  16. Explainers and demos are the joint-best video formats for generating conversions (Vidyard)
  17. Car parts retailer, Advance Auto Parts, found that web visitors stay on site twice as long and browse twice as many pages if they watched a video (Neil Patel)
  18. Incorporating video in email can improve open rates by nearly 20%, and cut unsubscribes by over a quarter (Campaign Monitor)

05. Forecasts & Predictions

These stats show that, even though online video is already massive, it’s still growing at a record pace.

  1. 82% of all internet traffic will come from video, for both business and consumer, by 2023 (Cisco)
  2. Nicola Mendelsohn, head of Facebook’s operations in Europe, the Middle East and Africa, predicts that Facebook will be all video by 2021 (Quartz)
  3. Global digital video advertising spend is projected to reach over $52 billion by 2023 (Statista)
  4. Cisco predicts that by 2021, 75% of worldwide mobile traffic data will be video (Cisco)

06. Consumer Preferences & Trends

Now it’s time to cover a selection of video marketing statistics focused on how people consume video content online, including stats on retention rate, branding and more.

  1. Videos under 90 seconds long have an average retention rate of 53% (Neil Patel)
  2. Google reports that 30 second video ads on YouTube have a 30% higher view-through rate than 15 second ads (Google)
  3. Consumers are 4x more likely to watch a product video than read about it (Animoto)
  4. Click rates are up to 65% higher on emails that include links to videos (Campaign Monitor)
  5. Viewers watch live video 3 times longer than video that has been prerecorded (Social Media Today)
  6. 80% of people who watch a video ad can recall it 30 days later (Neil Patel)
  7. 86% of consumers would like more video content from the brands they support (Wyzowl)
  8. Two-thirds of consumers cited short videos as their preferred method of learning about a new product (Wyzowl)
  9. The most popular types of videos that businesses are creating include webinars, demos, and social video (Vidyard)

07. Business Trends with Video Marketing

Now it’s time to see how businesses are using video… and what’s working best for them.

  1. 84% of marketers rate video creation as an important skill when they’re hiring for new marketing positions (Animoto)
  2. Marketers complain that their top challenge when creating video is that it’s too time consuming (Animoto)
  3. The average brand has 377 videos in their library (Vidyard)
  4. The 4 most common types of business videos: webinars, product demos, videos for social media, and explainers (Vidyard)
  5. 73% of the videos that companies published in 2019 were a length of 2 minutes or less (Vidyard)
  6. YouTube, Facebook, and LinkedIn are the top 3 platforms on which marketers are posting organic videos and video ads. Instagram is a close 4th (Wyzowl)
  7. 87% of marketers report that using video as part of their marketing strategy has helped increase website traffic (Wyzowl)

08. Quotes

Let’s end this list of video marketing stats with a handful of compelling quotes from leaders in the space.

  1. “Video can seem like just another challenge to overcome, but I see a major increase in my business and brand awareness, all from the power of video.” – Lewis Howes (Social Media Examiner)
  2. “The beauty is [that] as companies get better and better with video, they’re also making sales in the process. This is what smart business and marketing is all about.” – Marcus Sheridan (Brainshark)
  3. “Stop thinking of ‘Video Marketing’ as this separate entity that is optional for your business. Video is an effective form of communication that needs to be integrated into each and every aspect of your existing marketing efforts.” – James Wedmore (James Wedmore)
  4. “Including videos on text-based content makes the content look more comprehensive, and this aspect makes it more appealing to readers, which increases the probability of having the content shared.” – Jason Acidre (Brainshark)
  5. “There is something about video marketing that helps it stay apart from the other online marketing tactics. When done correctly, all you need is one video marketing campaign to build up highly targeted traffic for a really long time.” – Carey Lowe (Brainshark)
  6. “Business decision makers LOVE online video because it gives them the most amount of information in the shortest amount of time.” – Robert Weiss (Business 2 Community)
  7. “Video allows us to tell the great stories of our customers, rather than our own.” – Bo Dietrick (Vidyard)
  8. “Online video is the Swiss army knife of internet marketing. It really can be used all over the customer lifecycle, whether it’s customer service, marketing, or even recruitment.” – Mark Robertson (Vidyard)
  9. “The play button is the most compelling call to action on the web.” – Michael Litt (Vidyard)

Conclusion

That concludes our list of video marketing statistics.

I put a ton of work into compiling this list of stats. And I hope you learned something new.

Either way, I’d love to hear from you:

Which statistic surprised you the most?

Or:

Do you have an interesting video marketing stat that I didn’t mention here?

Let me know by leaving a quick comment below right now.

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