But after I type a response and push “send”, I usually think to myself: “I bet other people have the same question.”
So I decided to start a Q&A mailbag feature on the site. This way my nuggets of wisdom can help more people.
Let’s do this!
1) Can my site get penalized if I have too many 301 redirects? For example, if I buy 100 domains and redirect them to my site.
2) Is there chance that Google will devalue 301s?
301 redirects are one of my favorite ways to bypass the Google Sandbox and quickly rank new sites.
The right 301 gives your brand new site authority, trust and age…before you’ve built a single link.
To answer the first question, I DO think you can get slapped for too many 301 redirects.
Like anything in SEO, your goal is to look natural.
A 301 or two looks perfectly natural. You’re just telling Google that a site moved to a new domain.
But going overboard and 301-ing dozens of sites looks fishy.
But it can rank you temporarily. Just look at this site, currently ranking #1 for a competitive pharmacy keyword:
Yes, that’s 883 redirects!
But this site is obviously a churn and burn site…which will get slapped off the face of the Earth in a week or two.
For long-lasting results you should stick to one or two 301s per site.
Will Google eventually devalue 301s? Probably not.
There are simply too many legit 301s to discount them altogether.
I would like to outsource SEO but I don’t want to spend much money. I feel with all the Fiverr gigs and cheap outsourcing, ranking sites shouldn’t be too expensive as long as the keywords aren’t very difficult.
This is a question I get a lot.
Compared to many businesses, SEO is really cheap.
But that doesn’t mean that you can rank for competitive keywords on a shoestring budget…especially in today’s SEO world.
You see, the SEO community got really spoiled from 2007-2012.
Over that 5-year span we saw the culmination of three factors that made SEO a historically low-barrier-to-entry business:
- Emergence of a Backlink Industry: In the span of just a few years, link building went from a webmaster hobby to a multimillion dollar industry. For the first time webmasters could buy links of all shapes and sizes…and successfully game Google’s algorithm with a tiny budget.
You can see how the industry exploded in this chart via STEMPO.
- Big Business Ignorance: Big businesses were very slow to get in on the SEO game. Nerds in their mom’s basement were beating up Fortune 500s. It was crazy. Today, companies have massive SEO departments with 6-figure monthly budgets. To make matter worse, Google has been giving big brands special treatment.
- Lenient Google: Before Panda and Penguin, you could get away with just about anything. It made financial sense to spam a site with cheap, low-quality links.
Those days are loooong gone.
To compete in today’s SEO world you need something that every other business needs: cash.
Sure, you can still rank for easy keywords without breaking the bank.
But if you’re in a competitive niche, you need to spend money.
After all, the guy above you is.
I am struggling with the SEO of my sites after the EMD update. It’s quite disappointing to look here and there on forums but there is no solution that’s working for me right now.
I’m surprised at the amount of people who consider internet marketing forums like The Warrior Forum oracles of SEO knowledge.
Fun Fact: 90% of people on forums have no clue what they’re talking about.
Case in point:
(Good luck with that)
And the 10% that know their stuff know better than to give away their best strategies on a public forum.
Not to mention the fact that browsing around on a forum looking for “tips” is a MASSIVE waste of time.
Imagine that you ran a restaurant instead of a website. Would you dedicate 2-3 hours per day away from your business to chat with other restaurant owners on restaurant forums? I doubt it.
Here’s how I recommend using forums:
Use forums to look for an answer to a specific question.
I usually search the forum to see if the question has already been asked (it usually has). If not, I post my question in a new thread.
That being said, I do like to visit forums now and again to get a pulse of what’s going on in the industry. But I don’t usually spend more than a few hours per month on them.
I struggle with finding good links for all of the different pages of my site. I find building links to my home page tough enough, let alone all of my internal pages.”
Deep backlinks are so money.
First, they make your link profile look more natural.
Just look at the link profile of a legit site…
The spammy site has almost no links pointing to its internal pages.
If you can see that…don’t you think Google can too?
But more importantly, internal pages are an untapped traffic source.
My best performing site gets the majority of its traffic from internal pages.
In fact, only 16.8% of my traffic comes via the homepage:
That site has about 40% of its links to its homepage. The rest target internal pages…which are usually ranking #1-#2 for untapped long tail keywords.
To answer the question:
You should build links to internal pages the same way you’d build them to your homepage.
If you write a guest post, link to an internal page.
If you buy a link from a quality blog network, link to an internal page.
You get the idea.
Just make sure you don’t slack on this: a site with 90%+ homepage links is at risk of getting slapped.
Disclaimer Action: These are real questions from actual readers. However, I’ve edited some questions to make them easier to read and understand (and because I’m a control freak).